# https://www.walkwithpic.com/ llms-full.txt\ \ ## Marketing Growth Solutions\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=d0de2ec9dd44e4388f60ecc3983807a0-1741701457867&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=d0de2ec9dd44e4388f60ecc3983807a0&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=40517016836.27935&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F)\ \ At PIC we develop flexible & measurable growth strategies for small marketing teams and...\ \ # We Walk With You\ \ ## To Achieve your Growth Mission\ \ ## To your marketing goals\ \ ## To a successful website\ \ ## To hit your KPIs\ \ ## To build your marketing campaign\ \ ## To integrate Sales and Marketing\ \ ## To craft your custom solution\ \ [Let's Grow Together](https://www.walkwithpic.com/cs/c/?cta_guid=7c04719b-d0f8-4083-b1cf-b2b5b47f5df9&signature=AAH58kFofIQKBMbIcvUeJtqH66lFU5kD1Q&portal_id=483844&pageId=32389583376&placement_guid=96b6f9e9-77d3-44f7-a4fe-8c4d7ffedc28&click=38d6c205-9540-47b6-8f18-1e866c9a1892&contentType=standard-page&redirect_url=APefjpEleqoNplZdTE_xB-TMjJociXdEf8VRATYibrxZPCVJ0kqa96wHFVPl2-IpIO71WiawKhE86U8NQmIFaHWCkOl45V54oU_J0BSwV9Qk8ZAXpI8pWWTtja_H--CI_JRbtqFs1nLUKqR6bg7WbdNpcDYBG51eBSswmLKpGKzop6Nyzx95peRAigi_p2apyPCoXld9Dq93Za4xWorSdYyQIl1TIPKp8ldxz9570mMpeM_e5ea5PRrf1TY3C4CBNJXUaVGLisBGVE-IVRgDk1HO0lq__PIVgg&hsutk=3c08bf6dbacc6d94e7ed08298411796d&canon=https%3A%2F%2Fwww.walkwithpic.com%2F&ts=1741701457839&__hstc=233832769.3c08bf6dbacc6d94e7ed08298411796d.1741701456500.1741701456500.1741701456500.1&__hssc=233832769.1.1741701456501&__hsfp=1283270075 "Let's Grow Together")\ \ ## Can we Help Your Business Grow?\ \ ![marketing-director](https://www.walkwithpic.com/hubfs/marketing-director.svg)\ \ ### For the Marketing Director\ \ Whether you are augmenting your internal team or looking for a partner agency to be your marketing department, PIC may be your missing link.\ \ We help small marketing teams meet their business\'92s branding, lead generation, and sales objectives. You can rely on PIC to provide the expert consultation and support you need to implement and execute a cohesive, effective marketing strategy.\ \ [Talk to Us](https://www.walkwithpic.com/contact-us)\ \ ![business-owner](https://www.walkwithpic.com/hubfs/business-owner.svg)\ \ ### For the Business Owner\ \ You have a business to run, and marketing is that thing in the corner that's been collecting dust. Sure, you should clean it off and get it working again, but you have orders coming in, production to maintain, and thirty-eight other things to handle.\ \ If you don\'92t yet have a marketing team, PIC can fill the void quickly, effectively, and affordably, freeing you to run your business. We willalso supplement your existing marketing team by providing expert consultation, creativity, planning, and execution.\ \ [Talk to Us](https://www.walkwithpic.com/contact-us)\ \ ## What Is Your Mission?\ \ - Generate More Leads\ \ \ - Grow Ecommerce Sales\ \ \ - Prove ROI - Closing the Marketing & Sales Loop\ \ \ - Build a Better B2B Lead Gen Website\ \ \ - Adopt HubSpot Like a Boss\ \ \ \ - [Inbound Marketing Services](https://www.walkwithpic.com/pittsburgh-inbound-marketing)\ \ \ \ [Search Engine Optimization](https://www.walkwithpic.com/search-engine-optimization)\ \ \ \ [Content Development & Copywriting](https://www.walkwithpic.com/content-development-copywriting)\ \ \ \ [Social Media Marketing](https://www.walkwithpic.com/social-media-marketing)\ \ \ \ [Email Marketing Services](https://www.walkwithpic.com/email-marketing)\ \ \ \ \ \ ![generate-more-leads](https://www.walkwithpic.com/hubfs/generate-more-leads.svg)\ \ - [Website Design & Development](https://www.walkwithpic.com/website-design)\ \ \ \ [PPC & Search Engine Marketing Services](https://www.walkwithpic.com/search-engine-marketing)\ \ \ \ [Ecommerce Website Development](https://www.walkwithpic.com/ecommerce-website-development)\ \ \ \ [Search Engine Optimization](https://www.walkwithpic.com/search-engine-optimization)\ \ \ \ [Social Media Marketing](https://www.walkwithpic.com/social-media-marketing)\ \ \ \ [Email Marketing Services](https://www.walkwithpic.com/email-marketing)\ \ \ \ \ \ ![grow-ecommerce-sales](https://www.walkwithpic.com/hubfs/grow-ecommerce-sales.svg)\ \ - [HubSpot Onboarding, Consulting & Training](https://www.walkwithpic.com/hubspot-services)\ \ \ \ \ \ ![prove-roi](https://www.walkwithpic.com/hubfs/prove-roi.svg)\ \ - [Website Design & Development](https://www.walkwithpic.com/website-design)\ \ \ \ [Ecommerce Website Development](https://www.walkwithpic.com/ecommerce-website-development)\ \ \ \ \ \ ![better-b2b-lead-gen](https://www.walkwithpic.com/hubfs/better-b2b-lead-gen.svg)\ \ - [HubSpot Onboarding, Consulting & Training](https://www.walkwithpic.com/hubspot-services)\ \ \ \ [Improve Behavioral Buy-in & HubSpot Proficiency](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training)\ \ \ \ \ \ ![adopt-hs-like-a-boss](https://www.walkwithpic.com/hubfs/adopt-hs-like-a-boss.svg)\ \ \ ![PIC trusted agency](https://www.walkwithpic.com/hubfs/PIC-trusted_20agency-1.webp)\ \ ## A Trusted Growth Marketing Agency Since 2001\ \ ![PIC-40+ Clients](https://www.walkwithpic.com/hubfs/PIC-40+%20Clients.svg)\ \ ### 40+ Clients\ \ ![PIC-Average 5y](https://www.walkwithpic.com/hubfs/PIC-Average%205y.svg)\ \ ### Average Relationship 5 Years\ \ ![PIC-B2B Lead Gen](https://www.walkwithpic.com/hubfs/PIC-B2B%20Lead%20Gen.svg)\ \ ### Strengths in Ecommerce & B2B Lead Gen\ \ ## Some of Our Awesome Clients\ \ - [![Agile Rising](https://www.walkwithpic.com/hs-fs/hubfs/agile-rising-logo.webp?width=300&height=150&name=agile-rising-logo.webp)](https://www.agilerising.com/)\ - [![Carnegie Library Logo](https://www.walkwithpic.com/hs-fs/hubfs/carnegie-library-logo.webp?width=300&height=150&name=carnegie-library-logo.webp)](https://www.carnegielibrary.org/)\ - [![Dojo Logo](https://www.walkwithpic.com/hs-fs/hubfs/dojo-logo.webp?width=300&height=150&name=dojo-logo.webp)](https://www.dojonetworks.com/)\ - [![Image Works Logo](https://www.walkwithpic.com/hs-fs/hubfs/image-works-logo.webp?width=300&height=150&name=image-works-logo.webp)](https://www.imageworkspainting.com/)\ - [![Industrial Scientific Logo](https://www.walkwithpic.com/hs-fs/hubfs/industrial-scientific-logo.webp?width=300&height=150&name=industrial-scientific-logo.webp)](https://www.indsci.com/en/)\ - [![Oeler Logo](https://www.walkwithpic.com/hs-fs/hubfs/oeler-logo.webp?width=300&height=150&name=oeler-logo.webp)](https://www.oeler.com/)\ - [![Rock N Rescue Logo](https://www.walkwithpic.com/hs-fs/hubfs/rnr-logo.webp?width=300&height=150&name=rnr-logo.webp)](https://www.rocknrescue.com/)\ - [![State College Logo](https://www.walkwithpic.com/hs-fs/hubfs/state-college-logo.webp?width=300&height=150&name=state-college-logo.webp)](https://www.statecollege.com/)\ \ - ![DOJO website](https://www.walkwithpic.com/hs-fs/hubfs/DOJO_website.webp?width=1204&height=654&name=DOJO_website.webp)\ \ \ \ \ \ "High-Quality HubSpot training and support. I have had the pleasure of working with PIC for the last year. Their talented and professional team has assisted our organization with HubSpot training and support both remotely and in person. They have always been available to answer any questions or assist with any projects in a very timely fashion. I could not recommend this company and its team enough. The training they provided was thorough and their team is always a pleasure to work with."\ \ Bob RickerDojo Networks\ \ - ![LCS website](https://www.walkwithpic.com/hs-fs/hubfs/LCS_website.webp?width=1150&height=700&name=LCS_website.webp)\ \ \ \ \ \ "Professionalism, Quality, Responsiveness, Value. We have been working with PIC / Jeff Schroeffel for over 5 years. Their level of professionalism is above and beyond any other company we have used. They make sure we are informed and aware of everything they are working on for us and provide monthly updates on our results. They have helped us grow our business to a level we couldn\'92t have imagined. I would recommend them to any company looking to grow their business in the ecommerce world."\ \ Steven StinerLion Country Supply\ \ - ![ISC website](https://www.walkwithpic.com/hs-fs/hubfs/ISC_website.webp?width=1150&height=700&name=ISC_website.webp)\ \ \ \ \ \ "Couldn't Ask for a Better Partner. PIC is a great partner for Industrial Scientific. Their knowledge of HubSpot is fantastic and their level of customer service is world-class. I would highly recommend working with PIC! Services provided paid advertising, full inbound marketing services, and content creation"\ \ Julie PrexIndustrial Scientific\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGu4KlNIQxx04Uc6Al3QOWATsLIvw&portal_id=483844&pageId=32389583376&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=aa9af10f-d30a-4b65-99cc-0f0e6e7d3a5d&contentType=standard-page&redirect_url=APefjpF0-g-eO5MeTlhR_45G74HhRsMfybj64cdAREKq6jgxQXpCsTKJ-0X0HXPTh-6PnmikLuZf&hsutk=3c08bf6dbacc6d94e7ed08298411796d&canon=https%3A%2F%2Fwww.walkwithpic.com%2F&ts=1741701457863&__hstc=233832769.3c08bf6dbacc6d94e7ed08298411796d.1741701456500.1741701456500.1741701456500.1&__hssc=233832769.1.1741701456501&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.3c08bf6dbacc6d94e7ed08298411796d.1741701456500.1741701456500.1741701456500.1&__hssc=233832769.1.1741701456501&__hsfp=1283270075&hsutk=3c08bf6dbacc6d94e7ed08298411796d&contentType=standard-page&pageId=32389583376)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.3c08bf6dbacc6d94e7ed08298411796d.1741701456500.1741701456500.1741701456500.1&__hssc=233832769.1.1741701456501&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1iYTgxMjI0MS0xN2E5LTRlNTYtYTZlZC0xNjdmMTBhNmM3ZjImcGF0aE5hbWU9LyZ2aXNpdG9ySWQ9ZWE5NDBkNGYtMTJlOS00OWI0LThjNmEtMmEyNTQ2YmQ2ZjBlJnZpc2l0SWQ9Y2ViZjU1OTItOTMyOC00MjNmLWEyZTctYjdhMDM3N2RiMGQwJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0NTcmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0NTc=)\ \ Chat Widget\ \ reCAPTCHA\ \ Select all squares with **crosswalks** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5ZwhG2hgOUNNm9ASe3A9c7CNMhSgiWQi5tZNkvVUNbbw7j5mkZ_HHBdei5ggbgKOMO8k9-RHhX7s3x0_QjffI0vyCncxUjOqiE_EVs5fmVe_4ZAIP5uwfuLiHxPqkcjfgUxO2jp8pO207gw2uWrBu5eCNCfqVVPBRS0whwVSmUzIp5AXVQsgblAfrQ8jswFMd6e4ve&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## History of PIC\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=e35e9efd8684cd283214c47407dcdc86-1741701457365&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=e35e9efd8684cd283214c47407dcdc86&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=31872133381.798595&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory)\ \ ![history-hero](https://www.walkwithpic.com/hs-fs/hubfs/history-hero.png?width=719&height=550&name=history-hero.png)\ \ # The Evolution of PIC\ \ The PIC you see today is not the company it always has been. While the company has never strayed from its roots, it has seen significant growth and changes over the past two-plus decades thanks to the efforts of partners and employees alike.\ \ ![PIC 2001](https://www.walkwithpic.com/hs-fs/hubfs/Group%20775.png?width=494&height=458&name=Group%20775.png)\ \ ### The Early Years\ \ ![PIC 2001](https://www.walkwithpic.com/hs-fs/hubfs/Group%20775.png?width=494&height=458&name=Group%20775.png)\ \ We first opened our doors as Pittsburgh Internet Consulting in September 2001 when founder Jeff Schroeffel moved home to Pittsburgh after beginning his career at a marketing agency based in State College, PA.\ \ During his time in State College, Jeff worked with businessowner Dan Myers to establish a website marketing model fueled by continuous improvements, statistics, and regular quarterly meetings. Although this model has been adjusted over the years, it\'92s the foundation that PIC was built on.\ \ Despite being a one-man shop during this era, PIC forged relationships with clients it still serves today, such as Lion Country Supply, Kissinger Bigatel & Brower, Apartment Store, and StateCollege.com.\ \ These newly formed relationships allowed Jeff to reclaim a spare room in his house and move PIC to its first offices in Wexford, PA. During this time, PIC\'92s business largely came from web designers who didn\'92t fully understand the workings of search engines. As such, PIC focused on SEO and SEM services, leaving website design and development to its reseller partners.\ \ ![PIC 2005](https://www.walkwithpic.com/hs-fs/hubfs/Group%20787.png?width=655&height=479&name=Group%20787.png)\ \ ### Making Moves and Adding Key Players\ \ ![PIC 2005](https://www.walkwithpic.com/hs-fs/hubfs/Group%20787.png?width=655&height=479&name=Group%20787.png)\ \ When January 2005 rolled around, it brought with it two momentous events: PIC moved to a new location in the South Hills of Pittsburgh, and Reuben Yau became Jeff\'92s first full-time employee.\ \ The moves were made necessary thanks to PIC\'92s continued growth. Clients such as Lions Pride, American Fastener, and Office Furniture Warehouse were brought into the fold\'96where they still remain to this day.\ \ This expansion was enough to add website planning to PIC\'92s list of services, but website development continued to be outsourced.\ \ In September 2007, Partner and Vice President Robb Luther joined the firm. His knowledge and experience proved to be instrumental in the company\'92s growth during this period, culminating in the hiring of PIC\'92s first web developer in 2010. This hire opened the door for PIC to begin offering website design and development services for the first time.\ \ ![PIC 2014](https://www.walkwithpic.com/hs-fs/hubfs/Group%20794.png?width=586&height=404&name=Group%20794.png)\ \ ### Steady Growth\ \ ![PIC 2014](https://www.walkwithpic.com/hs-fs/hubfs/Group%20794.png?width=586&height=404&name=Group%20794.png)\ \ PIC was still a small firm with four employees in 2014, but steady growth over seven years saw that number jump to 17! During this time, the company also managed to add and retain loyal customers.\ \ This era of expansion was kicked off by the return of Robb Luther in the middle of 2014. With him, he brought Mariana Forteza, PIC\'92s Director of Web Development. Soon thereafter, PIC decided to begin its journey as a full-service inbound marketing company by joining the HubSpot Partner Program in 2016.\ \ Beginning this journey meant expanding once again, and PIC was lucky to bring on Matt Chandler as its Google Analytics and Tag Manager Expert, as well as Brad Gerlach, Partner and VP of Operations. The growth didn\'92t stop there, however, as Trista Rodriguez joined in 2017 as PIC\'92s Marketing Account Director.\ \ Meanwhile, under the direction of Mariana, PIC\'92s international development team also continued to grow and expand the firm\'92s capabilities. Altogether, PIC averaged 22% growth each year from 2016 to 2020.\ \ ![PIC 2020](https://www.walkwithpic.com/hs-fs/hubfs/Group%20801.png?width=506&height=390&name=Group%20801.png)\ \ ### Walk With You Marketing\ \ ![PIC 2020](https://www.walkwithpic.com/hs-fs/hubfs/Group%20801.png?width=506&height=390&name=Group%20801.png)\ \ After years of steady growth, PIC launched a new company philosophy in 2020 known as [_Walk With You Marketing\'99_](https://www.walkwithpic.com/walk-with-you-inbound-marketing). This approach gives clients the power to easily scale services up and down, ensuring they can always leverage PIC\'92s services at their own pace.\ \ PIC\'92s innovative _Hero Mission Strategy_ \'99 is a unique strategic marketing tool that enables organizations to move beyond the traditional buyer persona. Rather than create content that is product- or service-focused, the Hero Mission Strategy emphasizes the development and delivery of content that provides value to the buyer.\ \ In 2021, PIC committed to the [Entrepreneurial Operation System (EOS)](https://www.eosworldwide.com/), a self-described \'93people operating system.\'94 EOS provides tools and guidance to help clarify, simplify, and communicate a long-term vision and then establish short-term objectives, strategies, and processes to achieve that vision in a healthy manner.\ \ To effectively align its identity with its core mission as a growth-oriented marketing agency, Pittsburgh Internet Consulting officially rebranded as PIC on January 26, 2023. A new logo and targeted messaging reflect a dedication to the company\'92s creative and value-based Walk With You Marketing approach.\ \ Throughout PIC's history, two things have been ingrained in its culture: a commitment to customers and a commitment to employees. People and relationships are at the heart of everything PIC does.\ \ ![PIC 2023](https://www.walkwithpic.com/hs-fs/hubfs/collage-2023.jpg?width=921&height=834&name=collage-2023.jpg)\ \ ![PIC 2023](https://www.walkwithpic.com/hs-fs/hubfs/collage-2023.jpg?width=921&height=834&name=collage-2023.jpg)\ \ ## Logo Evolution\ \ ![Logo PIC 2001](https://www.walkwithpic.com/hs-fs/hubfs/Group%20730.png?width=208&height=121&name=Group%20730.png)\ \ 2001\ \ ![Logo PIC 2014](https://www.walkwithpic.com/hs-fs/hubfs/Group%20724.png?width=240&height=67&name=Group%20724.png)\ \ 2014\ \ ![Logo PIC 2020](https://www.walkwithpic.com/hs-fs/hubfs/Group%20726.png?width=303&height=73&name=Group%20726.png)\ \ 2020\ \ ![PIC-brand-2023_02b-3](https://www.walkwithpic.com/hs-fs/hubfs/PIC-brand-2023_02b-3.png?width=242&height=144&name=PIC-brand-2023_02b-3.png)\ \ 2023\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kG0Dd03fJlhjcrOEtyr1gORIv82Rw&portal_id=483844&pageId=81243618417&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=881db336-f409-4589-93ee-47a9c44b4194&contentType=standard-page&redirect_url=APefjpFnmaEd9wkw1Ph6CbK2ql-fwg3FIGEmB2Bj4gKdCJX-UjCupPEZ9YjPWTw3aesHvAyLWKJv&hsutk=96097e92b00f701475d224251ef97a4b&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fhistory&ts=1741701457239&__hstc=233832769.96097e92b00f701475d224251ef97a4b.1741701456035.1741701456035.1741701456035.1&__hssc=233832769.1.1741701456035&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.96097e92b00f701475d224251ef97a4b.1741701456035.1741701456035.1741701456035.1&__hssc=233832769.1.1741701456035&__hsfp=1283270075&hsutk=96097e92b00f701475d224251ef97a4b&contentType=standard-page&pageId=81243618417)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.96097e92b00f701475d224251ef97a4b.1741701456035.1741701456035.1741701456035.1&__hssc=233832769.1.1741701456035&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/history)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jODk4N2MyNi01MDBiLTQ5YzUtOTZlMS00MTAyNDI4ODhhMTUmcGF0aE5hbWU9L2hpc3RvcnkmdmlzaXRvcklkPWNjY2NhOGNkLWQ0NDEtNDJhOS05ZTJhLTlkODdmNDdhZjNkOSZ2aXNpdElkPWZhNDUyMjBjLTE0NzgtNDdkMi1hZmUzLWExY2UyZWJjZWQyMiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDU3JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDU3)\ \ reCAPTCHA\ \ Select all squares with **motorcycles** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA64mGn6A-KJa4gKbX2Q9S1k3a9Cx4wNnWywfJzf-qJR1yJ6Y6y5F7rDTUvwsUmg8Tjo9ugxUvh8kdviRbFUd2BkSoP9nka4R63yT2QTSfSBw9TuB2uyqPY-emYdcTIoPFT1p12rhJ-iHyXCRNJQxN1Ida9rpdp0PyeBD-srCWPC6bAx6hg2LT9LHYao_yCVLyjFKuuRw3OvGUTxFJbThmkRjxmHXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## Marketing Resource Library\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=a99cff3df899f631e1b21e3880210721-1741701457463&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=a99cff3df899f631e1b21e3880210721&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=81823107235.97308&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge)\ \ # PIC Knowledge Base\ \ Explore our free marketing resource library. Each knowledge base article provides step-by-step instructions to help you use and get maximum value from common marketing\'a0 applications, like HubSpot, Google Marketing Suite, WordPress, Social Media, and more.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ ## Knowledge Base Listing\ \ ### All Categories\ \ - [Google Marketing Platform (8)](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ - [Website Management & Code (8)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ - [Social Media (7)](https://www.walkwithpic.com/knowledge/tag/social-media)\ - [Wordpress (4)](https://www.walkwithpic.com/knowledge/tag/wordpress)\ - [HubSpot (3)](https://www.walkwithpic.com/knowledge/tag/hubspot)\ - [PIC Process (3)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ - [Email Marketing (2)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ - [SEO (2)](https://www.walkwithpic.com/knowledge/tag/seo)\ - [Content Marketing (1)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ - [Inbound Marketing (1)](https://www.walkwithpic.com/knowledge/tag/inbound-marketing)\ - [Microsoft Advertising & Marketing (1)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso-2-1.webp?width=596&name=Recurso-2-1.webp)](https://www.walkwithpic.com/knowledge/writing-seo-friendly-content)\ \ [SEO](https://www.walkwithpic.com/knowledge/tag/seo)\ \ ## [Essential Tips for Writing SEO-Friendly Content That Ranks](https://www.walkwithpic.com/knowledge/writing-seo-friendly-content)\ \ Feb 25, 2025\ \ \ Do you want more traffic from Google? You don\'92t need to be an SEO expert! Just follow these quick, actionable tips to create content that ranks and attracts customers.\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso-1-1.webp?width=596&name=Recurso-1-1.webp)](https://www.walkwithpic.com/knowledge/what-are-meta-tags-seo)\ \ [SEO](https://www.walkwithpic.com/knowledge/tag/seo)\ \ ## [What Are Meta Tags in SEO?](https://www.walkwithpic.com/knowledge/what-are-meta-tags-seo)\ \ Feb 25, 2025\ \ \ If you\'92re serious about SEO, you need to master meta tags. These small but important snippets of code tell search engines what your page is about, and they can make or break your rankings and...\ \ [![pic process](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-pic-process.jpg?width=596&name=pic-kb-pic-process.jpg)](https://www.walkwithpic.com/knowledge/digital-marketing-glossary)\ \ [PIC Process](https://www.walkwithpic.com/knowledge/tag/pic-process)\ \ ## [PIC Digital Marketing Glossary: Essential Terms and Acronyms Explained](https://www.walkwithpic.com/knowledge/digital-marketing-glossary)\ \ Jan 23, 2025\ \ \ Welcome to PIC's Digital Marketing Glossary\'97the go-to guide packed with essential terms, acronyms and key concepts you need to understand digital marketing.\ \ [![social media](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/how-to-regain-facebook-admin-access)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How Do I Regain Admin Access to My Facebook Page - A Detailed Guide for 2024](https://www.walkwithpic.com/knowledge/how-to-regain-facebook-admin-access)\ \ Sep 23, 2024\ \ \ There are quite a few reasons you might be wondering how to regain admin access to your Facebook page. Perhaps a former admin left and locked you out, someone forgot a password, or the email address...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![google ads verification process](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-google-mktg-platform.jpg?width=596&name=pic-kb-google-mktg-platform.jpg)](https://www.walkwithpic.com/knowledge/google-ads-verification-process)\ \ [Google Marketing Platform](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ \ ## [The Complete Guide to the Google Ads Verification Process](https://www.walkwithpic.com/knowledge/google-ads-verification-process)\ \ Sep 13, 2024\ \ \ If you're looking to advertise on Google, verifying your identity and business is an essential step. In this guide, we\'92ll walk you through the entire Google Ads verification process, common issues to...\ \ [![content marketing](https://www.walkwithpic.com/hs-fs/hubfs/pic-kb-content.mktg.jpg?width=596&name=pic-kb-content.mktg.jpg)](https://www.walkwithpic.com/knowledge/ai-image-creation)\ \ [Content Marketing](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ \ ## [AI Image Creation](https://www.walkwithpic.com/knowledge/ai-image-creation)\ \ Jul 2, 2024 9:19:21\ \ \ AI image generation uses artificial intelligence and machine learning to create or modify images based on text prompts. AI image generators can produce a variety of realistic images, including...\ \ [![How to Give PIC Access to Google Ads Account](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-google-mktg-platform.jpg?width=596&name=pic-kb-google-mktg-platform.jpg)](https://www.walkwithpic.com/knowledge/give-access-to-google-ads-account)\ \ [Google Marketing Platform](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ \ ## [How to Give PIC Access to Google Ads Account](https://www.walkwithpic.com/knowledge/give-access-to-google-ads-account)\ \ Dec 12, 2023\ \ \ Granting PIC access to your Google Ads account can allow PIC to work with you on the same Google Ads account. Once you've granted access, you can edit a user's access level, or you can always remove...\ \ [![How to Delete or Deactivate a Facebook Page](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/deleting-facebook-pages)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How to Delete or Deactivate a Facebook Page](https://www.walkwithpic.com/knowledge/deleting-facebook-pages)\ \ Oct 20, 2023\ \ \ This guide provides step-by-step instructions on how to delete or deactivate a Facebook Page. Please note that deletion is permanent, but you have the option to download or transfer your information...\ \ [Prev](https://www.walkwithpic.com/knowledge/page/0) [1](https://www.walkwithpic.com/knowledge/page/1) [2](https://www.walkwithpic.com/knowledge/page/2) [3](https://www.walkwithpic.com/knowledge/page/3) [4](https://www.walkwithpic.com/knowledge/page/4) [5](https://www.walkwithpic.com/knowledge/page/5) [Next](https://www.walkwithpic.com/knowledge/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kF4MXFtL78A2HwbchbAsj2LKiljSg&portal_id=483844&pageId=148162325432&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=5f2c9b36-eaf4-43ab-8706-988e22fb529a&contentType=listing-page&redirect_url=APefjpFjmIDbICOkTLr_GrCMfi8ZQ-Xc6qOveVOMSS8GVflhbj_F-pUHaxzIEOiTpWPQkA-k9UYm&hsutk=73756382eaeb91ab07648cd699c0906b&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge&ts=1741701457650&__hstc=233832769.73756382eaeb91ab07648cd699c0906b.1741701456436.1741701456436.1741701456436.1&__hssc=233832769.1.1741701456436&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.73756382eaeb91ab07648cd699c0906b.1741701456436.1741701456436.1741701456436.1&__hssc=233832769.1.1741701456436&__hsfp=1283270075&hsutk=73756382eaeb91ab07648cd699c0906b&contentType=listing-page&pageId=148162325432)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.73756382eaeb91ab07648cd699c0906b.1741701456436.1741701456436.1741701456436.1&__hssc=233832769.1.1741701456436&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0zYmM3YzMyZC1hZDA4LTRkZjAtYTAzMi1lOWRmMzdlNjMzZjkmcGF0aE5hbWU9L2tub3dsZWRnZSZ2aXNpdG9ySWQ9NzQ4Y2FjN2EtYzhmYi00OWNjLWFhNmUtNzE2YTYwNmZlZDFkJnZpc2l0SWQ9NzExNjk2MGYtZGY1ZS00ODJhLTk5ZmUtODc0OGU1MjUzNTljJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0NTcmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0NTc=)\ \ ## Growth Marketing Resources\ ![PIC-Resources-section](https://www.walkwithpic.com/hs-fs/hubfs/PIC-Resources-section.webp?width=1800&height=1128&name=PIC-Resources-section.webp)\ \ # Growth Marketing Resources\ \ The PIC team includes experts in marketing strategy & planning, lead generation, content marketing, marketing automation, HubSpot implementation, SEO/SEM, and more. We are happy to provide a variety of content below to help you overcome your marketing challenges and meet your business\'92s growth objectives.\ \ ## What information would you like to see?\ \ #### Case Studies\ \ Get informative and actionable marketing information and find out how PIC has helped organizations like yours improve their marketing and lead generation.\ \ [Case Studies](https://www.walkwithpic.com/case-studies)\ \ #### PIC Blog\ \ You face a variety of marketing challenges, from lead and traffic generation to sales enablement and nurturing. Our blog addresses the friction points you encounter and helps you overcome them.\ \ [Blog](https://www.walkwithpic.com/blog)\ \ #### Marketing Webinars & Events\ \ Register for our upcoming informative events. We offer regular opportunities to expand your knowledge of marketing best practices.\ \ [Webinars & Events](https://www.walkwithpic.com/events)\ \ Choose a Filter\ \ TypeSelect TypeWhite PapersCase StudiesWebinars and EventsGrowth Marketing BlogKnowledge Base Articles\ \ TagsSelect TagsContent MarketingInbound MarketingWebsite Design & DevelopmentE-CommerceSEOGoogle Marketing PlatformSocial MediaPIC ProcessWebsite Management & CodeWordPressEmail MarketingHubSpotMicrosoft Advertising & MarketingChatGPTAI\ \ Filter\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso-2-1.webp?width=1518&height=795&name=Recurso-2-1.webp)](https://www.walkwithpic.com/knowledge/writing-seo-friendly-content)\ \ Knowledge Base Articles\ \ \ ### [Essential Tips for Writing SEO-Friendly Content That Ranks](https://www.walkwithpic.com/knowledge/writing-seo-friendly-content)\ \ \ Get your content to rank with these quick, actionable tips for writing SEO friendly content. You don\'92t need to be an SEO pro to make progress.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso-1-1.webp?width=1518&height=795&name=Recurso-1-1.webp)](https://www.walkwithpic.com/knowledge/what-are-meta-tags-seo)\ \ Knowledge Base Articles\ \ \ ### [What Are Meta Tags in SEO?](https://www.walkwithpic.com/knowledge/what-are-meta-tags-seo)\ \ \ Learn what meta tags are in SEO, why they matter, and how to use them to improve search rankings. A beginner-friendly guide to SEO tags.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%208.webp?width=1518&height=795&name=Recurso%208.webp)](https://www.walkwithpic.com/blog/saas-user-insights-customer-centric-development)\ \ Growth Marketing Blog\ \ \ ### [Harnessing SaaS User Insights for Customer-Centric Product Development](https://www.walkwithpic.com/blog/saas-user-insights-customer-centric-development)\ \ \ Discover how to leverage SaaS user feedback for customer-centric product development. Learn strategies to gather, analyze, and act on insights effectively.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%20444@4x-8-1.png?width=1518&height=795&name=Recurso%20444@4x-8-1.png)](https://www.walkwithpic.com/blog/saas-user-behavior-analysis-brand-advocacy)\ \ Growth Marketing Blog\ \ \ ### [SaaS User Behavior Analysis: Predicting and Fostering Brand Advocacy](https://www.walkwithpic.com/blog/saas-user-behavior-analysis-brand-advocacy)\ \ \ Discover how SaaS user behavior analysis helps predict and foster brand advocacy. Learn to identify potential advocates, optimize engagement, and drive growth with targeted strategies.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured%20image2@4x-8.png?width=1518&height=795&name=featured%20image2@4x-8.png)](https://www.walkwithpic.com/blog/how-to-create-a-digital-marketing-budget)\ \ Growth Marketing Blog\ \ \ ### [How to Create a Digital Marketing Budget](https://www.walkwithpic.com/blog/how-to-create-a-digital-marketing-budget)\ \ \ Learn how to create a digital marketing budget that aligns with your goals and maximizes ROI. Discover strategies for allocating resources, leveraging data, and optimizing your spend for success.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-image_4x-8-1.webp?width=1518&height=795&name=featured-image_4x-8-1.webp)](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ Growth Marketing Blog\ \ \ ### [Leveraging User-Generated Content Marketing to Drive SaaS Growth](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ \ Discover how to leverage user-generated content (UGC) to fuel SaaS growth. Learn strategies to build trust, boost engagement, and amplify your marketing efforts with authentic customer-driven content. goals.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/heros-journey-marketing.webp?width=1518&height=795&name=heros-journey-marketing.webp)](https://www.walkwithpic.com/blog/hero-journey-marketing-guide)\ \ Growth Marketing Blog\ \ \ ### [Hero's Journey Marketing: Empower Your Brand to Lead and Succeed](https://www.walkwithpic.com/blog/hero-journey-marketing-guide)\ \ \ Discover how to use Hero's Journey marketing to transform your brand storytelling. Learn to position your customer as the hero and drive deeper connections.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%203_1@4x-8.png?width=1518&height=795&name=Recurso%203_1@4x-8.png)](https://www.walkwithpic.com/blog/brand-voice-development)\ \ Growth Marketing Blog\ \ \ ### [Brand Voice Development \\| How to Create a Brand Voice](https://www.walkwithpic.com/blog/brand-voice-development)\ \ \ Learn how to create a strong brand voice & messaging strategy that ensures consistent communication across platforms. Build trust & authority with your audience.\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Content-planning-eatured%20image.webp?width=1518&height=795&name=Content-planning-eatured%20image.webp)](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ Growth Marketing Blog\ \ \ ### [Tools and Strategies for Effective Content Planning](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ \ Discover top tools and proven strategies to streamline your content planning process. Learn how to optimize workflows, engage your audience, and achieve business goals.\ \ \ \ 12345\ \ ## What information would you like to see?\ \ ### White Papers and Case Studies\ \ Get informative and actionable marketing information and find out how PIC has helped organizations like yours improve their marketing and lead generation.\ \ [White Papers & Case Studies](https://www.walkwithpic.com/case-studies)\ \ ### Blog\ \ You face a variety of marketing challenges, from lead and traffic generation to sales enablement and nurturing. Our blog addresses the friction points you encounter and helps you overcome them.\ \ [Blog](https://www.walkwithpic.com/blog)\ \ ### Marketing Webinars and Events\ \ Register for our upcoming informative events. We offer regular opportunities to expand your knowledge of marketing best practices.\ \ [Webinars & Events](https://www.walkwithpic.com/events)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/resources)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Growth Marketing Blog\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=dd6f71d4d9cd58f29de304694816825d-1741701458773&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=dd6f71d4d9cd58f29de304694816825d&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=92832468929.71591&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ ## Growth Marketing Blog\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%208.webp?width=596&name=Recurso%208.webp)](https://www.walkwithpic.com/blog/saas-user-insights-customer-centric-development)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Harnessing SaaS User Insights for Customer-Centric Product Development](https://www.walkwithpic.com/blog/saas-user-insights-customer-centric-development)\ \ 10 Feb 2025\ \ \ Customer-centric product development is essential for the success of any SaaS business. By prioritizing user needs and preferences, companies can ensure their products not only resonate with their...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso-6.webp?width=596&name=Recurso-6.webp)](https://www.walkwithpic.com/blog/customer-engagement-pyramid-saas-retention-advocacy)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Using the Customer Engagement Pyramid to Build SaaS Retention and Advocacy](https://www.walkwithpic.com/blog/customer-engagement-pyramid-saas-retention-advocacy)\ \ 03 Feb 2025\ \ \ For SaaS companies, the most valuable customers aren\'92t just the ones who renew their subscriptions\'97they\'92re the ones who can\'92t stop talking about your product. These brand advocates actively promote...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured%20image2@4x-8.png?width=596&name=featured%20image2@4x-8.png)](https://www.walkwithpic.com/blog/how-to-create-a-digital-marketing-budget)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [How to Create a Digital Marketing Budget.](https://www.walkwithpic.com/blog/how-to-create-a-digital-marketing-budget)\ \ 27 Jan 2025\ \ \ Building a successful digital marketing strategy starts with one crucial component: your budget. Whether you're working with a small business or a larger organization, having a well-planned digital...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%20444@4x-8-1.png?width=596&name=Recurso%20444@4x-8-1.png)](https://www.walkwithpic.com/blog/saas-user-behavior-analysis-brand-advocacy)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [SaaS User Behavior Analysis: Predicting and Fostering Brand Advocacy](https://www.walkwithpic.com/blog/saas-user-behavior-analysis-brand-advocacy)\ \ 27 Jan 2025\ \ \ Brand advocacy is the holy grail for SaaS businesses. When customers don\'92t just use your product but actively promote it to others, they become invaluable allies in your growth journey. Brand...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-image_4x-8-1.webp?width=596&name=featured-image_4x-8-1.webp)](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Leveraging User-Generated Content Marketing to Drive SaaS Growth](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ 26 Jan 2025\ \ \ Growing a SaaS business isn\'92t just about acquiring new customers\'97it\'92s about fostering trust, loyalty, and advocacy in a competitive marketplace. In an era where customers value authenticity and peer...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%203_1@4x-8.png?width=596&name=Recurso%203_1@4x-8.png)](https://www.walkwithpic.com/blog/brand-voice-development)\ \ [Brand Voice Development](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ \ ## [Brand Voice Development \\| How to Create a Brand Voice](https://www.walkwithpic.com/blog/brand-voice-development)\ \ 23 Jan 2025\ \ \ Brand Voice Development: Creating Consistency Across Your Content A consistent brand voice is crucial for businesses that are striving to build and grow their audience. It's the personality that...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Content-planning-eatured%20image.webp?width=596&name=Content-planning-eatured%20image.webp)](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Tools and Strategies for Effective Content Planning](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ 10 Jan 2025\ \ \ When it comes to creating a successful content strategy, planning is everything. A well-thought-out content plan not only helps you maintain a consistent publishing schedule but also ensures every...\ \ [![content strategy](https://www.walkwithpic.com/hs-fs/hubfs/content-strategy.webp?width=596&name=content-strategy.webp)](https://www.walkwithpic.com/blog/choosing-right-content-mix-strategy)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy](https://www.walkwithpic.com/blog/choosing-right-content-mix-strategy)\ \ 17 Dec 2024\ \ \ In previous articles, we\'92ve discussed building a Hero profile, mapping your Hero\'92s journey with content strategy, and narrating their story with a consistent brand voice. 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![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD01M2Y5ZDQxYy0zODVhLTRiMTQtODk2ZS05ODY4NGM1YTE0NGQmcGF0aE5hbWU9L2Jsb2cmdmlzaXRvcklkPTAyZTI0ZTk3LWI5NjAtNDhjYi1iZjUwLTI1OTUwMjY4OWU0NyZ2aXNpdElkPWUwNjc0NGZiLTQxZWItNGQyMS04NjVmLTA1NzRiZmNlNmYyMiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDU4JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDU4)\ \ reCAPTCHA\ \ Select all images with a **bus** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA4YXJLGaQDNAsBC5Now-Hq5PcNrJaE5zpscS59B4O9-faixkBe8k_aMAUvkwEzwQjir1-9nuE4Qmj6wEtGUfWJZFub6Be2BvsgauktlTIoEMlLwq9c9YyG7Z3gXugPOukpCa9WJ1heQSbBpWrtM4DWx_fukmVL6Ap7QsMFxllmrPw4b6265rTyIBBNEl_UICw4HflHG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all squares with **buses** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5R4UX6Z8gauPYzip6SJx_K5519kFfWD8HuxusgynA9PSZryj8X8CqpMym-rT-6MnVRTkRZ8xZrP7FW2soFUCAZ2pfM0LHhryevVB8AM2DbxlStlA11Ac8gXcQ-fvS7ByMK6HH_oTI2DX1DGxiTM-00kgH5N1UmA_xedo_Nc5cc0sUWMLN2yzfZgh6Uqf2KTcMo_Ax7nqDcJHc7cEgIWxYqW86TxQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## Join Our Marketing Team\ # Careers\ \ ### Growth Marketing Job Openings at PIC\ \ ## Join Our Team of Creative Minds!\ \ At PIC, we believe that every great success story begins with exceptional talent. That's why we're always on the lookout for passionate individuals who are ready to embark on an exciting journey in the world of marketing.\ \ ### Who We Are:\ \ Guided by our [core values](https://www.walkwithpic.com/about-us) and driven by creativity and data-driven insights, we\'a0 craft innovative strategies and deliver remarkable results for our clients.\ \ ### What We Offer:\ \ Collaborative Environment: We foster a supportive and collaborative work culture where every team member's ideas are valued. We believe in the power of teamwork and encourage open communication.\ \ Exciting Projects: Working with diverse clients across various industries keeps things fresh and stimulating. You'll have the opportunity to work on innovative campaigns that challenge the status quo and push boundaries.\ \ Continuous Growth: We are committed to your professional development. We provide access to the latest tools, resources, and training to help you stay ahead of industry trends.\ \ A Creative Playground: Creativity is at the heart of everything we do. We believe in nurturing and celebrating your creative spirit, allowing you to bring fresh ideas to the table and develop groundbreaking marketing campaigns.\ \ Work-Life Balance: Our flexible work policies and remote work options ensure that you can manage your professional responsibilities while tending to your personal commitments.\ \ ### Who We're Looking For:\ \ We're seeking individuals who are passionate, ambitious, and eager to make a difference. Whether you're a seasoned marketing veteran or just starting your career, if you have a hunger for success and a drive to deliver exceptional results, we want to hear from you.\ \ ### Join Our Team:\ \ Ready to take your marketing career to new heights?\ \ Browse our current openings below and apply today.\ \ Don't see a position that matches your expertise?\ \ Feel free to reach out and tell us how you can contribute to our team. We're always excited to meet talented individuals who can help us redefine what's possible in the world of marketing.\ \ At PIC, you'll find more than just a job \'96 you'll find a family of like-minded professionals who share your passion for creativity, innovation, and driving meaningful results.\ \ ### Take your next career step with PIC!\ \ - ![testimonial-company-1](https://www.walkwithpic.com/hs-fs/hubfs/testimonial-company-1.png?width=3612&height=1962&name=testimonial-company-1.png)\ \ \ \ \ \ "High-Quality HubSpot training and support. I have had the pleasure of working with PIC for the last year. Their talented and professional team has assisted our organization with HubSpot training and support both remotely and in person. They have always been available to answer any questions or assist with any projects in a very timely fashion. I could not recommend this company and its team enough. The training they provided was thorough and their team is always a pleasure to work with."\ \ Bob RickerDojo Networks\ \ - ![LCS_website_mockup_2b](https://www.walkwithpic.com/hs-fs/hubfs/LCS_website_mockup_2b.png?width=3450&height=2100&name=LCS_website_mockup_2b.png)\ \ \ \ \ \ "Professionalism, Quality, Responsiveness, Value. We have been working with PIC Consulting / Jeff Schroeffel for over 5 years. Their level of professionalism is above and beyond any other company we have used. They make sure we are informed and aware of everything they are working on for us and provide monthly updates on our results. They have helped us grow our business to a level we couldn\'92t have imagined. I would recommend them to any company looking to grow their business in the ecommerce world."\ \ Steven StinerLion Country Supply\ \ - ![ISC_mockup_website_2b](https://www.walkwithpic.com/hs-fs/hubfs/ISC_mockup_website_2b.png?width=3450&height=2100&name=ISC_mockup_website_2b.png)\ \ \ \ \ \ "Couldn't Ask for a Better Partner. Pittsburgh Internet Consulting is a great partner for Industrial Scientific. Their knowledge of HubSpot is fantastic and their level of customer service is world-class. I would highly recommend working with PIC! Services provided paid advertising, full inbound marketing services, and content creation"\ \ Julie PrexIndustrial Scientific\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/careers)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Email Marketing Services\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=3cc63962ec55f01dcd53ea24bc025842-1741701460501&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=3cc63962ec55f01dcd53ea24bc025842&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=3605061374.904306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing)\ \ # Email Marketing Services\ \ ### A new age take on email marketing built for the modern business.\ \ ## Why your email marketing shouldn't be an afterthought\ \ Create email. Choose contact list. Press send. For a lot of businesses, that\'92s been the extent of email marketing for a long time. It keeps customers informed and occasionally drives a bit of revenue, but that\'92s the extent of its usefulness. With so many other advancements in reaching online audiences, why does it feel like email marketing is lagging behind?\ \ ![Email Marketing Services](https://www.walkwithpic.com/hubfs/email-mkt-01.svg)\ \ ![PIC_inbound mark camp](https://www.walkwithpic.com/hubfs/PIC_inbound%20mark%20camp.png)\ \ ## Free Inbound Marketing Checklist\ \ Before you press \'93Go\'94 on your next marketing campaign, use our Inbound Marketing Checklist to ensure the project allows for measurable results and a connected experience for potential customers.\ \ [Download Checklist](https://www.walkwithpic.com/inbound-marketing-checklist?__hstc=233832769.c785cc4e62d41ee9741c7bd773f53ac9.1741701458555.1741701458555.1741701458555.1&__hssc=233832769.1.1741701458555&__hsfp=1283270075&hsutk=c785cc4e62d41ee9741c7bd773f53ac9&contentType=standard-page&pageId=72487398253)\ \ ## Email Marketing with a Purpose\ \ Email marketing isn\'92t the new kid on the block in digital marketing, but its versatility and usefulness has grown exponentially over the past few years. However, this expansion has largely gone unnoticed by many businesses. Segmentation, automation, and other functionalities have made email marketing one of the most powerful channels when it comes to staying in front of customers and leads.\ \ PIC\'a0brings its email marketing expertise to clients, developing a multi-pronged strategy aimed at:\ \ Delighting customers and keeping them engaged to generate more revenue\ \ Segmenting lists to send relevant offers and information to targeted audiences\ \ Automating email campaigns that nurture users towards an end goal\ \ ## Email Marketing Avenues\ \ At PIC, we help businesses build a comprehensive email marketing strategy that utilizes the best-fit avenues for their audience and goals.\ \ [EMAIL NEWSLETTERS](https://www.walkwithpic.com/email-marketing#email-news)\ \ [TARGETED EMAIL CAMPAIGNS](https://www.walkwithpic.com/email-marketing#email-campaigns)\ \ [EMAIL WORKFLOW AUTOMATIONS](https://www.walkwithpic.com/email-marketing#workflow)\ \ [ECOMMERCE EMAILS](https://www.walkwithpic.com/email-marketing#ecommerce)\ \ ### Email Newsletters\ \ Tried and true. Email newsletters are a staple for businesses when it comes to staying in front of customers and potential clients with company updates, events, and more. Leveraging a CRM like HubSpot, newsletters can take a more dynamic format and send useful, relevant information to specific users in your database. This allows companies to tailor weekly, monthly, or quarterly messaging based on the individual subscriber who is receiving the email.\ \ ![Email Newsletters](https://www.walkwithpic.com/hubfs/email-mkt-02.svg)\ \ ![Targeted Email Campaigns](https://www.walkwithpic.com/hubfs/email-mkt-03.svg)\ \ ### Targeted Email Campaigns\ \ Targeted email campaigns are typically one-off sends that only deliver to a specific segment of subscribers that have been isolated based on certain criteria (e.g., industry, purchase history, etc.). The emails sent to these segmented subscribers include a highly relevant or completely custom offer aimed at getting recipients to take a specific action. These actions come in many forms, including event signups, consultation requests, purchases, and more.\ \ PIC is well-versed in helping clients create goal-driven, targeted email campaigns across numerous platforms, including HubSpot, Mailchimp, Klaviyo, and Constant Contact.\ \ ### Email Workflow Automations\ \ Automation has made email marketing incredibly dynamic as companies can now set up workflows that deliver a series of emails to users when specific actions are taken, such as filling out a form or placing an order. The concept is fairly simple in that you\'92re delivering relevant content to users at the ideal time.\ \ For example, if a user fills out a form to access gated content on your website, they will instantly be enrolled in an automated email workflow. A basic workflow may consist of a series of emails that are sent to the lead over the coming weeks, delivering useful information and relevant offers. The goal is to nurture the lead, increasing the likelihood of them booking a consultation, call, or taking some other desired action.\ \ At PIC, we use HubSpot\'92s marketing automation software to set up effective drip campaigns for our B2B clients, and we can even help sales teams automate repetitive email tasks via sequencing within HubSpot\'92s toolset.\ \ ### Ecommerce Emails\ \ In recent years, ecommerce sales have grown exponentially, forcing brick and mortar businesses to cater to changing consumer preferences. One of the best ways for ecommerce businesses to effectively generate sales and boost customer loyalty is through email marketing.\ \ PIC employs proven, effective ecommerce email marketing strategies to help clients not only generate repeat business but also discover new audiences.\ \ Email automation is a must for ecommerce businesses. PIC leverages Klaviyo, a powerful email marketing platform with an ecommerce focus, to design and build workflows that benefit customers at every stage of the buyer\'92s journey. An abandoned cart workflow, for example, sends an email to customers when they\'92ve left items in their cart for more than a few hours. These emails, which sometimes include a discount, are incredibly effective at driving revenue for businesses.\ \ ![Ecommerce Emails](https://www.walkwithpic.com/hubfs/email-mkt-04.svg)\ \ [![New call-to-action](https://483844.fs1.hubspotusercontent-na1.net/hubfs/483844/hub_generated/resized/30d169c8-b99c-47b3-bc3d-4699f3345e6f.jpeg)](https://www.walkwithpic.com/cs/c/?cta_guid=524acff7-6463-4be2-b5d6-6993572df729&signature=AAH58kGWr4Qa1-icLVVzqqlJadk716vNBg&portal_id=483844&pageId=72487398253&placement_guid=c650c38d-0805-4add-9706-dae7289fb695&click=d9576096-e4eb-4907-8980-c2af884cdcd5&contentType=standard-page&redirect_url=APefjpGU0HVmXPH1TX33jToPJD6hjC0uYQfvbfgGhxFpaHPXJ3Toa5KfdTvyDvsvY1kZkiR1iey1DASGqsPydmRIlDOOjKGabfIMGji1V1Ue538Hecbkehj4neAAc4h_QWgETBfukQFk65AX7MhEkgXBQvMsIDAvyoWb1zTtGuH1Y6p7vGiprGK0BmxBM-QPPdKwJ47RmypvVPzcEMKD5F36cpAj5zDCdeNNqNtLHTUvBZih9OXEgZ0FjGYWQkeRfnKiyqP2oH4wD8EgOk7IB_UgPP2VmM9EzgGyhCW4Io9dXL85jdmxOss&hsutk=c785cc4e62d41ee9741c7bd773f53ac9&canon=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&ts=1741701460264&__hstc=233832769.c785cc4e62d41ee9741c7bd773f53ac9.1741701458555.1741701458555.1741701458555.1&__hssc=233832769.1.1741701458555&__hsfp=1283270075)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEf3g4sG9u7ClSFhw9nwhEVMkCWUQ&portal_id=483844&pageId=72487398253&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=0c28d707-e099-43e8-b05c-f0549ec9a9ac&contentType=standard-page&redirect_url=APefjpEINEaxHYXo77Qms3yqhaC_Z6gvZGUoyB7DQtfn9Vl0W_5sgiaMaIQPTmE6aF_rjhY_3QVB&hsutk=c785cc4e62d41ee9741c7bd773f53ac9&canon=https%3A%2F%2Fwww.walkwithpic.com%2Femail-marketing&ts=1741701460296&__hstc=233832769.c785cc4e62d41ee9741c7bd773f53ac9.1741701458555.1741701458555.1741701458555.1&__hssc=233832769.1.1741701458555&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.c785cc4e62d41ee9741c7bd773f53ac9.1741701458555.1741701458555.1741701458555.1&__hssc=233832769.1.1741701458555&__hsfp=1283270075&hsutk=c785cc4e62d41ee9741c7bd773f53ac9&contentType=standard-page&pageId=72487398253)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.c785cc4e62d41ee9741c7bd773f53ac9.1741701458555.1741701458555.1741701458555.1&__hssc=233832769.1.1741701458555&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/email-marketing)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0xNTA3YjQ0MC1hNzVhLTRmZmItYWRjMS0zMDI5NGE0MmU4NzAmcGF0aE5hbWU9L2VtYWlsLW1hcmtldGluZyZ2aXNpdG9ySWQ9YTg4OTVmYWUtNzVhNS00ZTU5LWExMGUtMmY0YzgwMjU4OTdkJnZpc2l0SWQ9MzBjMmZhOTgtOGE2YS00YjI4LWIzMjItNDM2YjJjYWRkZjA3Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0NjAmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0NjA=)\ \ reCAPTCHA\ \ ## Growth Marketing Agency\ ![growth-marketing.agency-header](https://www.walkwithpic.com/hs-fs/hubfs/growth-marketing.agency-header.png?width=2211&height=1950&name=growth-marketing.agency-header.png)\ \ # Growth Marketing Agency\ \ ### Innovative and Measurable Marketing Strategies\ \ ## Aligning Marketing and Sales for Growth\ \ An effective, growth-oriented marketing program is comprehensive, customer-focused, guided by analytics, and flexible. PIC\'92s innovative Growth Roadmap continues far beyond the top of the funnel. We help to guide and play an active role in your growth initiatives from brand awareness, through the sales and services processes, and beyond, to establish your business as an industry growth leader.\ \ ## Growth Marketing Strategies\ \ There is no such thing as a one-size-fits-all marketing strategy.\ \ Our efforts are tailored to your ideal customer profiles and market segments and employ creative vision and objective data to achieve your objectives.\ \ We recognize and emphasize that growth is a process and doesn\'92t happen in a silo. That\'92s why our cross-functional teams work with your team to conduct research, determine goals and priorities, and allocate resources as needed to foster real, measurable growth.\ \ You share your vision and provide subject matter expertise. We supply a proven process, experience, and leadership. Together, we build a sustainable competitive advantage for your business.\ \ ### Engage\ \ ### Brand Narrative\ \ Define how your business identifies itself and speaks to the market.\ \ ### Hero Building\ \ Understand the perspective and motivating factors of your ideal customer.\ \ ### Competitive Advantage\ \ Establish an approach to the market that communicates your value proposition.\ \ ### Convert\ \ ### Mission Building\ \ Understand the Missions your Hero is trying to complete and how they align with your business.\ \ ### Story Building\ \ The creation of assets that helps your Hero complete their Missions and positions you as an expert and trusted authority.\ \ ### Launch Pad Website\ \ Your foundational website platform built to scale over time based on user analysis and data observations.\ \ ### Scale\ \ ### Growth-Driven Design\ \ Defining and executing themes for improvements to your website: Establish, Optimize, or Expand.\ \ ### Growth Enablement\ \ Creating a scalable growth automation machine that will help you efficiently grow your presence int the market.\ \ ### Growth Leader\ \ Establishing you as a voiceand leader in the market.\ \ ### Engage\ \ ### Convert\ \ ### Scale\ \ ![Group 818](https://www.walkwithpic.com/hs-fs/hubfs/Group%20818.png?width=504&height=363&name=Group%20818.png)\ \ ### Hero Mission Strategy\'ae\ \ Effective marketing strategies must begin with a focus on the customer, and even more importantly, what the customer is seeking to accomplish. Our unique [Hero Mission Strategy](https://www.walkwithpic.com/hero-mission) goes beyond the marketing persona to truly define your prospects\'97the Heroes\'97and what they need to accomplish their Mission. We help you take the buyer\'92s point-of-view with your marketing initiatives, communicating why your business offers the solution they need to complete their mission successfully.\ \ ![marketing-sales-alignment copy](https://www.walkwithpic.com/hs-fs/hubfs/marketing-sales-alignment%20copy.webp?width=504&height=366&name=marketing-sales-alignment%20copy.webp)\ \ ### Marketing and Sales Alignment\ \ After your Heroes and their Missions are clearly defined, we implement your marketing strategy, aligning your marketing and sales teams through effective [Inbound Marketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing) and outbound [Account-Based Marketing](https://www.walkwithpic.com/account-based-marketing) programs. PIC works with you to develop, implement, and continuously improve Inbound and ABM strategies that make it easy for your ideal prospects to find you and enable your sales team to close sales with a higher level of efficiency.\ \ ## Growth Marketing Services\ \ Implementing your marketing and sales strategies and meeting your objectives requires expertise in a wide range of disciplines.\ \ You\'92ll also need to have the right tech stack in place to operate efficiently and provide the accurate, comprehensive analytics required to make informed decisions.\ \ The PIC team can help you implement your marketing strategy, align Marketing and Sales, supplement your current marketing operations with expert consultation and the specific services you need:\ \ - [Hero Mission Strategy](https://www.walkwithpic.com/hero-mission)\ - [Search Engine Optimization (SEO)](https://www.walkwithpic.com/search-engine-optimization)\ - [Paid Search (PPC/SEM)](https://www.walkwithpic.com/search-engine-marketing)\ - [Content & Copywriting](https://www.walkwithpic.com/content-development-copywriting)\ - [Social Media Marketing](https://www.walkwithpic.com/social-media-marketing)\ - [Email Marketing](https://www.walkwithpic.com/email-marketing)\ - [Website Design & Development](https://www.walkwithpic.com/website-design)\ - [eCommerce Solutions](https://www.walkwithpic.com/ecommerce-website-development)\ - [Virtual CMO (vCMO)](https://www.walkwithpic.com/virtual-cmo-services)\ - [HubSpot Services & Training](https://www.walkwithpic.com/hubspot-services)\ \ ## Growth Marketing Successes\ \ The following are just a few examples of how PIC has helped organizations like yours improve their marketing, generate quality sales leads, and meet their growth objectives.\ \ [![R.J. Hedges & Associates](https://www.walkwithpic.com/hs-fs/hubfs/RJH-website-mockup.webp?width=1095&name=RJH-website-mockup.webp)](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ ## [Targeted Content Strategy Makes New Service Launch a Success](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ Overview: R.J. Hedges & Associates is a Pennsylvania-based healthcare compliance consultancy...\ \ \ [![dojo networks new website](https://www.walkwithpic.com/hs-fs/hubfs/DOJO_new_site_post_featured_img_1200x628-1.png?width=1095&name=DOJO_new_site_post_featured_img_1200x628-1.png)](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ ## [Website Redesign Focusing on User Experience to Simplify Lead Generation and Customer Support](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ Overview DojoNetworks\'99is a rapidly growing Internet service provider with a focus on apartments...\ \ \ [![AccuWeather for Business](https://www.walkwithpic.com/hs-fs/hubfs/AFB-mockup-1.webp?width=1095&name=AFB-mockup-1.webp)](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ ## [SEO-Friendly HubSpot Website Development](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ Overview AccuWeather For Business (AFB) is the B2B line of business for AccuWeather, Inc. AFB...\ \ \ ![mkt-budget-blub-mockup](https://www.walkwithpic.com/hubfs/mkt-budget-blub-mockup.png)\ \ ## Download our FREE _How to Build a Marketing Budget_ Guide!\ \ And receive a copy of our How to Run an Inbound Marketing Campaign checklist\ \ First Name\\*\ \ Last Name\\*\ \ Email\\*\ \ Company Name\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/growth-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Hero Mission Strategy\ ![HMS-hero-img](https://www.walkwithpic.com/hubfs/HMS-hero-img.png)\ \ # The Hero Mission Strategy\'ae\ \ ## \'93I know I need to create content, but it\'92s hard.\'94\ \ Every Marketing Manager Ever\ \ ## Rethink Your Approach to Content Creation\ \ When creating content, it\'92s easy to focus on the many features and benefits that your products and services offer. But consumers aren\'92t focused on your products and services; they\'92re searching for answers to questions and solutions to problems. Creating content and making continual website improvements that align with this mentality helps cut through the noise, ensuring you\'92re speaking directly to your customer\'92s friction points. Our approach to content marketing requires you to do two things:\ \ 1. Shift your perspective to your buyer\'92s point of view.\ 2. Help them achieve the Missions that align with your products and services.\ \ ![Group 818](https://www.walkwithpic.com/hubfs/Group%20818.png)\ \ ## Our Hero Mission Strategy is made from three segments:\ \ ### The Hero.\ \ Your Ideal Customer Profile.\ \ ![Grupo 821-1](https://www.walkwithpic.com/hs-fs/hubfs/Grupo%20821-1.png?width=498&name=Grupo%20821-1.png)\ \ Buyer Personas are self-serving and a bit predatory in nature. Think about why you make them: to target a group of people. They\'92re nothing more than criteria you assemble to help your company identify ideal customers. More often than not, they end up dusty on a shelf.\ \ Heroes are Symbiotic. All of the best Heroes have a great sidekick \'96 that\'92s where you come in. Developing your Hero or Heroes digs into what your customers are trying to accomplish, so you can add real, tangible value to help them on their Missions.\ \ ### The Mission.\ \ The Job Your Hero Needs to Accomplish.\ \ ![Group 824](https://www.walkwithpic.com/hs-fs/hubfs/Group%20824.png?width=441&name=Group%20824.png)\ \ We all have Missions. Jobs, tasks, journeys, or things that we need to accomplish in life. These Missions have needs and friction points that slow us down or get in our way as we work to complete them.\ \ The products and services you offer are designed to help overcome these needs and friction so your Heroes can complete their Mission.\ \ ### The Story.\ \ Solutions to Friction and Fundamental Needs.\ \ ![Group 827](https://www.walkwithpic.com/hs-fs/hubfs/Group%20827.png?width=441&name=Group%20827.png)\ \ The Story plots our Hero\'92s friction points and fundamental needs onto a story arch, turning it into a content strategy that can be used to reach your ideal customers. Your Heroes. This content is designed to help them achieve their Mission.\ \ ## Case Studies\ \ [![R.J. Hedges & Associates](https://www.walkwithpic.com/hs-fs/hubfs/RJH-website-mockup.webp?width=1095&name=RJH-website-mockup.webp)](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing), [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Targeted Content Strategy Makes New Service Launch a Success](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ Overview: R.J. Hedges & Associates is a Pennsylvania-based healthcare compliance consultancy...\ \ \ [![dojo networks new website](https://www.walkwithpic.com/hs-fs/hubfs/DOJO_new_site_post_featured_img_1200x628-1.png?width=1095&name=DOJO_new_site_post_featured_img_1200x628-1.png)](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing), [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development), [Featured Website Design & Development](https://www.walkwithpic.com/hero-mission), [Featured Hubspot Clients](https://www.walkwithpic.com/hero-mission)\ \ ## [Website Redesign Focusing on User Experience to Simplify Lead Generation and Customer Support](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ Overview DojoNetworks\'99is a rapidly growing Internet service provider with a focus on apartments...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC_BAJFI_featured_img_02-1.jpg?width=1095&name=PIC_BAJFI_featured_img_02-1.jpg)](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing), [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development), [Featured Hubspot Clients](https://www.walkwithpic.com/hero-mission)\ \ ## [Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Overview Bay Area Janitorial Force, Inc. provides commercial janitorial services to the San...\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.bca4d62c70e49c4667bda2cf0da6ad5a.1741701457048.1741701457048.1741701457048.1&__hssc=233832769.1.1741701457048&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.bca4d62c70e49c4667bda2cf0da6ad5a.1741701457048.1741701457048.1741701457048.1&__hssc=233832769.1.1741701457048&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/hero-mission)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=1780903018.1741701457>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814060&z=1686717777)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701457548&cv=11&fst=1741701457548&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fhero-mission&hn=www.googleadservices.com&frm=0&tiba=Content%20Creation%20with%20the%20Hero%20Mission%20Strategy%C2%AE%20%7C%20PIC%20-%20Walk%20With%20You%20Marketing%C2%AE&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=1412832358.1741701458&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fhero-mission)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jMDAxOTBlMi0zYjYyLTQ3YjctOGFhMS1jZDc5ZjYxMTBjMzkmcGF0aE5hbWU9L2hlcm8tbWlzc2lvbiZ2aXNpdG9ySWQ9MjdiN2VlNjAtNTNmZi00NDAzLThiNTgtMGYzZGU1YzUzOGYyJnZpc2l0SWQ9ODk5ZWUxNmMtZTdlYS00YjBhLWFiNTItYzM4MmQ0Yzk5ODllJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0NTgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0NTg=)\ \ ## HubSpot Services\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=10711a0bdf6e4fb962eb26fe2caad1c1-1741701457533&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=10711a0bdf6e4fb962eb26fe2caad1c1&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=38078333241.31813&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services)\ \ ![PIC-HS-header-img](https://www.walkwithpic.com/hubfs/PIC-HS-header-img.png)\ \ # Helping Companies Grow with HubSpot Services\ \ HubSpot Onboarding, Consulting & Training\ \ PIC - HubSpot Services\ \ # PIC HubSpot Services\ \ How would you like to answer?\ \ videoaudiotext\ \ You can practice before sending\ \ Pick and we are a HubSpot\ \ [![PIC](https://media.videoask.com/images/raw/784c804f-b78a-4642-889a-ca92a9d15f90/image.png?token=eyJhbGciOiJSUzI1NiIsInR5cCI6IkpXVCJ9.eyJ1cmkiOiIvaW1hZ2VzL3Jhdy83ODRjODA0Zi1iNzhhLTQ2NDItODg5YS1jYTkyYTlkMTVmOTAvaW1hZ2UucG5nIn0.ypIphlDEoIp_ETQPZ-Xh2cMhwza1bDhdv_6xbWGpvrTFg6KacruIgedQs1nrszweyiUa9OFdqo4v3poAfh1HSBT3-IrSsFHfCX7hesbVUEJZMs4YD0DGXk-EgusY7OLk5qr5ucCMElB_2t0vu9RfShp0nGfet_8KIxWwdU_n0JE3l3klpYiuYwTk6pqw3EhTQ9QXVFUBx9KfzoxSioib4LkFPYUR8m6vQwLnGdErphjilGy5fD-492J0X29Ax3gp35q9lnG5cGsTJ-nNE7tjq9LG7yJ3B1wEAHwpA0rAllTsZsgVkjJBi57b1mVgUNpj--tHP-WZYTP28bBjeLJuuc0AaAtONWgMrr-ZFo4q3p7SLub8Q0PqB4OlISPg9sUUcAHkJBGeei2lHgRf0gfYTNiQw7LGvohZjB5MjVRlfj-dBrunnJiHviPkCdzIpALn2PMbjfgawSzVBer9K_F8yqzEWlHL9SxnAbuv2UZQF_l4APhO0PsTSuqfDvHCVOo4Iz4YiIm7u0AkAjhc1xO6y1vWr8BIpW6jke2cSX1kA5X8KDoP9_KFCUHAF1L61uf8F_Q_PfOwR4E3gD1ioPZLMWTvegsyNt-WDZql2rVND3VTOdqYGo1JxIeaL2W7kKQOYIgUHhXxvO3_4lUdjZ8e63WuuR5u2_MdxP6NA3-Zl8s)](https://www.pittsburghinternetconsulting.com/consultant/robb-luther)\ \ How would you like to answer?\ \ videoaudiotext\ \ You can practice before sending\ \ ![PIC-HS-services-for-any-size](https://www.walkwithpic.com/hubfs/PIC-HS-services-for-any-size.png)\ \ ## HubSpot Services for Any Size Business\ \ PIC has been a HubSpot Partner since 2015 and is well-versed across the entire HubSpot Growth Suite. As a HubSpot Platinum Partner, we can be trusted to help you make the most of your HubSpot investment.\ \ [HubSpot Onboarding & Portal Audits](https://www.walkwithpic.com/hubspot-services#hubspot-onboarding)\ \ [HubSpot Consulting](https://www.walkwithpic.com/hubspot-services#hubspot-consulting)\ \ [HubSpot Training](https://www.walkwithpic.com/hubspot-services#hubspot-training)\ \ ## Meet a Few of our HubSpot Clients\ \ [![dojo networks new website](https://www.walkwithpic.com/hs-fs/hubfs/DOJO_new_site_post_featured_img_1200x628-1.png?width=380&height=199&name=DOJO_new_site_post_featured_img_1200x628-1.png)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ ### DojoNetworks\'99\ \ CorporateHubspotB2B\ \ [![RJH LinkedIn ads](https://www.walkwithpic.com/hs-fs/hubfs/PIC_RJH_featured_img.jpg?width=380&height=199&name=PIC_RJH_featured_img.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ ### RJ Hedges & Associates\ \ HubspotB2C\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC_BAJFI_featured_img_02-1.jpg?width=380&height=199&name=PIC_BAJFI_featured_img_02-1.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ ### Bay Area Janitorial Force, Inc.\ \ EcommerceHubspotB2C\ \ [![New call-to-action](https://483844.fs1.hubspotusercontent-na1.net/hubfs/483844/hub_generated/resized/3c89255c-c6df-4874-9f75-8ca9da47aafc.jpeg)](https://www.walkwithpic.com/cs/c/?cta_guid=19fa5bc7-a552-44cd-9a65-8aaaad27c380&signature=AAH58kG-XWr8PoL7LmJBW_b5FmuAazzZKw&portal_id=483844&pageId=22566586593&placement_guid=6c96ee0c-c214-4299-a6f5-b0f7775e1a40&click=4aca8b36-a2de-4c6c-8ba3-bc3a24b3c1f2&contentType=standard-page&redirect_url=APefjpGVznCunHq36iVmeHQ1iUx-9hUje-nUOqtw264UqYfJNwW_Ki4zZFsLutoEpbySasGK3fcoHKjsrWabHdaOOrdOycxV77vqfN_ApfTNmZg0Vv3qpCd1Oa7H79_UKkVbv9fxcsFhh6TNoPTsiau4RBtWk1UTSrhRAcrAHtY6-o_4FaOWCAZbbLZzXpzt6edSTsxE1hDIJ4nP_FGTeMPB46zTXbh-DZsWxVsB2hddCDEykhY19BvvxN56A-h1Tw7QeZOv_f8zIILx6f61BPFRy_QyK3sLKgaa8zo_vaTxzylT4UGYRtw&hsutk=dccc896f7c3bcd94802391f75a507353&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&ts=1741701457509&__hstc=233832769.dccc896f7c3bcd94802391f75a507353.1741701456289.1741701456289.1741701456289.1&__hssc=233832769.1.1741701456290&__hsfp=1283270075)\ \ ![PIC_HS_onboarding](https://www.walkwithpic.com/hubfs/PIC_HS_onboarding.svg)\ \ ### HubSpot Onboarding & Portal Audits\ \ Onboarding should be an experience adapted to your specific needs. The PIC Onboarding process is tailored to your specific company goals and needs. We also offer post-onboarding training and coaching programs to help ensure cultural buy-in across the company.\ \ We can help you integrate HubSpot with third party applications such as ERPs, phone tracking systems, CRMs, etc. Getting the right tech foundation can stop a lot of friction in your company down the road.\ \ ![PIC_HS_onboarding](https://www.walkwithpic.com/hubfs/PIC_HS_onboarding.svg)\ \ ![PIC_HS_consulting](https://www.walkwithpic.com/hubfs/PIC_HS_consulting.svg)\ \ ### HubSpot Consulting\ \ How can you use HubSpot to fight friction in your buyer\'92s journey? We help companies grow using [Inbound Marketing Services](https://www.walkwithpic.com/pittsburgh-inbound-marketing) and the HubSpot Growth Platform to analyze the customer journey and deliver amazing experiences.\ \ One of the most common problems we\'92ve seen with adopting HubSpot is cultural buy-in. Employees are hesitant to embrace new processes, and we know it can be tough to break old habits.\ \ ![PIC_HS_consulting](https://www.walkwithpic.com/hubfs/PIC_HS_consulting.svg)\ \ ![PIC_HS_training](https://www.walkwithpic.com/hubfs/PIC_HS_training.svg)\ \ ### HubSpot Training\ \ [HubSpot Training programs](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training) should be as unique as your business. At PIC, we listen to your needs and decide which HubSpot features will benefit your business the most. Then, we create training programs tailored to the individual needs of your company, and we\'92ll walk you through the entire migration / adoption process to make sure everyone involved is comfortable using HubSpot. With HubSpot buy-in across your entire team, you get the most out of your investment.\ \ ![PIC_HS_training](https://www.walkwithpic.com/hubfs/PIC_HS_training.svg)\ \ ## HubSpot Growth Platform\ \ ![PIC-Hs-wheel](https://www.walkwithpic.com/hubfs/PIC-Hs-wheel.png)\ \ ### Service Hub >\ \ Engage, guide, and grow better with your customers, turning happy people into promoters.\ \ ![PIC-Hs-wheel](https://www.walkwithpic.com/hubfs/PIC-Hs-wheel.png)\ \ ### Marketing Hub >\ \ Attract and engage new customers by creating relevant, personal marketing.\ \ ### Sales Hub >\ \ Build an efficient process to engage your prospects and turn them into customers.\ \ - ![PIC-rjh-hubspot](https://www.walkwithpic.com/hs-fs/hubfs/PIC-rjh-hubspot.png?width=1204&height=654&name=PIC-rjh-hubspot.png)\ \ \ \ \ \ "We added PIC last year to our marketing team. We found out we had some issues with web searches and our overall web presence. A year later, we are between #1 to # 5 on most of our keyword searches. Blogs are being published on a regular basis both on LinkedIn and Facebook. Everything is linked through HubSpot which is far more efficient than a year ago. If you are using HubSpot and want to integrate your marketing, sales and website, there really is only one place to go; PIC."\ \ Jeffrey HedgesR.J.Hedges & Associates\ \ \ ### Recent Blog Posts\ \ [Driving Success: The Crucial Role of Sales KPIs and How to Set Up Your HubSpot Dashboard](https://www.walkwithpic.com/blog/report-sales-kpi-in-hubspot)\ \ posted at9/3/24 1:44 PM\ \ Success with sales hinges on more than just closing deals; it's about understanding what drives those successes and continuously optimizing strategies to achieve better outcomes. This is where... [Read more](https://www.walkwithpic.com/blog/report-sales-kpi-in-hubspot)\ \ ![Role of Sales KPIs](https://www.walkwithpic.com/hubfs/kpi-hs-dashboard-featured-image.webp)\ \ [Understanding HubSpot Lifecycle Stages](https://www.walkwithpic.com/blog/hubspot-lifecycle-stages)\ \ posted at11/4/20 10:31 AM\ \ "Why can't I edit the Lifecycle Stage Values!?"~ Said everyone who ever looked at the Property Settings What is this post about The function of and between HubSpot's Lifecycle stage and lead status... [Read more](https://www.walkwithpic.com/blog/hubspot-lifecycle-stages)\ \ ![HubSpot Lifecycle Stages](https://f.hubspotusercontent40.net/hubfs/483844/featured_images_Hub_lifestyle_stages.png)\ \ [How to stop contact form spam in HubSpot](https://www.walkwithpic.com/blog/stop-contact-form-spam)\ \ posted at5/27/20 7:52 AM\ \ It doesn't get any worse than seeing a large number of form submissions come in from your website, only to notice they are all spam. Sorting through all this spam can be a messy, time-consuming task... [Read more](https://www.walkwithpic.com/blog/stop-contact-form-spam)\ \ ![How to stop contact form spam in HubSpot](https://cdn2.hubspot.net/hubfs/483844/PIC-Block-Contact-4-1.jpg)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGtisq_ZAxOZ6alcJIfn3LfFo9Fkw&portal_id=483844&pageId=22566586593&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=bcdd0c00-2bb7-4887-a4ef-56149183a4e5&contentType=standard-page&redirect_url=APefjpEO-855KnAP5z0pJ7mjdsZRwEe3WtvkyZ_MhX7Ao5rCnKS4kpZ5b8X190Ni6gAWQSwGaqpM&hsutk=dccc896f7c3bcd94802391f75a507353&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fhubspot-services&ts=1741701457530&__hstc=233832769.dccc896f7c3bcd94802391f75a507353.1741701456289.1741701456289.1741701456289.1&__hssc=233832769.1.1741701456290&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.dccc896f7c3bcd94802391f75a507353.1741701456289.1741701456289.1741701456289.1&__hssc=233832769.1.1741701456290&__hsfp=1283270075&hsutk=dccc896f7c3bcd94802391f75a507353&contentType=standard-page&pageId=22566586593)\ \ 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Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Website Design Services\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=11b59acb974bc59f06447beed966cb28-1741701471078&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=11b59acb974bc59f06447beed966cb28&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=7394934764.100802&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design)\ \ ![PIC-website-design-header](https://www.walkwithpic.com/hubfs/PIC-website-design-header.png)\ \ # Website Design & Development\ \ We build clean, modern websites that bolster your sales & marketing efforts.\ \ ## Unlocking the Full Power of Your Website\ \ Your business\'92s website shouldn\'92t just be viewed as a showcase piece, but a front-facing sales tool that\'92s working for you 24/7. It\'92s a resource not just for your customers, but a foundational piece for your sales and marketing efforts.\ \ PIC takes this mindset into every website design and development project we tackle. We\'92ve been building and growing business websites since 2001, and our team has the unique ability to create stunning designs while turning your site into a lead-generating powerhouse using [our Growth-Driven Design philosophy](https://www.walkwithpic.com/website-design#gdd).\ \ ![website-grader_1](https://www.walkwithpic.com/hs-fs/hubfs/website-grader_1.webp?width=800&height=587&name=website-grader_1.webp)\ \ ## Grade Your Website in Seconds!\ \ Get your website scored and learn what areas need improvement to take your site from good to great:\ \ - Performance and Speed\ - SEO\ - Mobile Optimization\ - Security\ \ [Grade My Website Now](https://www.walkwithpic.com/cs/c/?cta_guid=405b2aab-1fd5-4b48-ade4-a31c3631cafd&signature=AAH58kFUAiC6qIYbJ3wW4ILNGReY9p9PHA&portal_id=483844&pageId=24844384818&placement_guid=33593242-0966-49f8-b0e0-7a21e965f3fd&click=5fb6ac30-0ad8-4c4d-8553-a28fe8889ab1&contentType=standard-page&redirect_url=APefjpFq6p4VJbUR9oOl8kUIhkrbvodMHA-Vz3rULRGcnwpN-sU_YrQkmXhQE4iYg3k1XWBC-h4_9pIzIpJRLIpBFAQqo6TsV4mo652u7kI3Z_0xftsw747zq3XGPa3EOdOMBSNbMTiC2aCOtyAVcmFGdYME9n_E24uCfTkut2Z-OTqfoASoi1CZAac8XsbZ7fgu6npVljQRYgHistIzfSAGDZiU-wKY6rK6MJa2V2FCTI24cfEG32XsotUrfpGqQnRQ8-yiDtYcKkr6tcUk7xinqU8x_8XixA&hsutk=29ad1453380ebf26420f423c966cf12b&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&ts=1741701469931&__hstc=233832769.29ad1453380ebf26420f423c966cf12b.1741701468388.1741701468388.1741701468388.1&__hssc=233832769.1.1741701468388&__hsfp=1283270075 "Grade My Website Now")\ \ ![PIC-website-design-partner](https://www.walkwithpic.com/hubfs/PIC-website-design-partner.png)\ \ ## Your Website Development Partner\ \ Whether you\'92re looking for help with a B2B or eCommerce project, PIC\'92s marketing strategists, project managers and the design team are well-equipped to take your website to the next level.\ \ [Where We Build](https://www.walkwithpic.com/website-design#design-development)\ \ [Growth-Driven Design](https://www.walkwithpic.com/website-design#growth-driven-design)\ \ [Ecommerce](https://www.walkwithpic.com/ecommerce-website-development)\ \ ## Design & Development Experts in the Leading Platforms\ \ We build websites on WordPress & WooCommerce, HubSpot CMS, and Shopify. Take a look at some of the work we have completed.\ \ [![Mountaineer World website](https://www.walkwithpic.com/hs-fs/hubfs/PIC_MW_portfolio_featured_image.jpg?width=380&height=199&name=PIC_MW_portfolio_featured_image.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/a-timely-shopify-integration-and-revamped-website)\ \ ### Mountaineer World\ \ EcommerceShopifyB2C\ \ [![columbus supply new website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-COL-featured_img_1200x628.jpg?width=380&height=199&name=PIC-COL-featured_img_1200x628.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/ecommerce-website-launch)\ \ ### Columbus Supply\ \ EcommerceWordpressB2B\ \ [![dojo networks new website](https://www.walkwithpic.com/hs-fs/hubfs/DOJO_new_site_post_featured_img_1200x628-1.png?width=380&height=199&name=DOJO_new_site_post_featured_img_1200x628-1.png)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ ### DojoNetworks\'99\ \ CorporateHubspotB2B\ \ [![velocity works website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-Velocity-desktop-mockup.jpg?width=380&height=199&name=PIC-Velocity-desktop-mockup.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/customer-hubspot-website-design)\ \ ### Velocity Works\ \ CorporateHubspotB2B\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/mockup_starrlife_science.jpg?width=380&height=199&name=mockup_starrlife_science.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/growth-driven-design-continuous-improvement)\ \ ### STARR Life Sciences Corporation\ \ EcommerceHubspotB2C\ \ [![helios homepage](https://www.walkwithpic.com/hs-fs/hubfs/mockup_helios_desk_4.jpg?width=380&height=199&name=mockup_helios_desk_4.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ ### Helios Solutions\ \ CorporateWordpressB2B\ \ ## Efficiency Through Growth-Driven Design\ \ Growth-Driven Design replaces the traditional website development framework with a more agile solution that adapts to user behavior and website data.\ \ - Website Competition\ \ \ - Growth Driven Design\ \ \ - A GDD Hypothesis\ \ \ \ - GDD-01-Website Competition \\| HubSpot Video\ \ \ \ ![GDD-01-Website Competition](https://483844.fs1.hubspotusercontent-na1.net/hubfs/483844/GDD-01-Website%20Competition.mp4/medium.jpg?t=1673558658081)\ \ - GDD-02-Growth Driven Design \\| HubSpot Video\ \ \ \ ![GDD-02-Growth Driven Design](https://483844.fs1.hubspotusercontent-na1.net/hubfs/483844/GDD-02-Growth%20Driven%20Design.mp4/medium.jpg?t=1673558658140)\ \ - GDD-03-GDD Hypothesis-1 \\| HubSpot Video\ \ \ \ ![GDD-03-GDD Hypothesis-1](https://483844.fs1.hubspotusercontent-na1.net/hubfs/483844/GDD-03-GDD%20Hypothesis-1.mp4/medium.jpg?t=1673558658307)\ \ \ ### MVP LaunchPad Website\ \ Everything with Growth-Driven Design starts with the LaunchPad Website. Think of the LaunchPad website as a Minimum Viable Product. It is the foundational element that is launched quickly (usually 60-90 days after content delivery). We develop a backlog of non-critical features to be handled post-launch in order to meet this shortened development timeframe and allow your business to begin seeing the rewards of the website sooner rather than later.\ \ LaunchPad Website\ \ usually launched in 60-90 days.\ \ ### Post-Launch Growth-Driven Design Sprints\ \ After launch of the MVP LaunchPad Site, our focus shifts towards observing user behavior, making a hypothesis based on that behavior to improve user metrics, and implementing the changes on your website during regular design intervals (aka sprints).\ \ ![Velocity Works Site Example](https://www.walkwithpic.com/hs-fs/hubfs/WebsiteImages/pic-website-velocity-works.png?width=670&height=292&name=pic-website-velocity-works.png)\ \ ### Growth-Driven Design vs. Traditional Website Development\ \ With the traditional approach to website design, there is a considerable upfront cost, and once the site launches and everyone breathes a sigh of relief, little to no thought is given to improvements to the site over time. This \'93set it and forget it\'94 mentality means that your #1 Marketing Asset and #1 Sales Tool will not adapt to your business needs or changing marketing conditions over the next 1-3 years, resulting in declining performance until the next major redesign project.\ \ In contrast, the use of a LaunchPad Website and the agility of Growth-Driven Design allows for the quick completion of a website that evolves and improves quickly and continuously based on observed user behavior. This agile approach enables us to make well-informed, data-based decisions to continuously enhance the website\'92s effectiveness and consistently produce marketing and sales gains.\'94\ \ ![GDD Graphic animation-Optimized](https://www.walkwithpic.com/hs-fs/hubfs/GDD%20Graphic%20animation-Optimized.gif?width=1200&height=628&name=GDD%20Graphic%20animation-Optimized.gif)\ \ ## Design & Development Experts in the Leading Platforms\ \ ![Hubspot Logo](https://www.walkwithpic.com/hs-fs/hubfs/WebsiteImages/hubspot-logo.png?width=185&height=53&name=hubspot-logo.png)\ \ The HubSpot CMS provides companies with top-end site performance and flexibility of design while unlocking the full power of the HubSpot CRM, Marketing, and Sales toolsets.\ \ ![Wordpress Logo](https://www.walkwithpic.com/hs-fs/hubfs/WebsiteImages/wordpres-logo.png?width=253&height=52&name=wordpres-logo.png)\ \ WordPress is an open source software platform that provides an unmatched level of freedom and flexibility for any size website project.\ \ ![Shopify Logo](https://www.walkwithpic.com/hs-fs/hubfs/WebsiteImages/shopify-logo.png?width=223&height=63&name=shopify-logo.png)\ \ The content developed for your marketing campaign can vary from a downloadable ebook or guide, a service, product or blog post on your website, or an instructional video. The type of content will depend on the tactics developed in campaign planning stage.\ \ ![Woocommerce Logo](https://www.walkwithpic.com/hs-fs/hubfs/WebsiteImages/woocommerce-logo.png?width=254&height=52&name=woocommerce-logo.png)\ \ WooCommerce is a customizable, open-source eCommerce platform built on WordPress.\ \ ![PIC-WTF-section](https://www.walkwithpic.com/hs-fs/hubfs/PIC-WTF-section.png?width=800&height=635&name=PIC-WTF-section.png)\ \ ## Request Your Free Website First Take!\ \ A custom evaluation of your business\'92s website by one of our expert consultants. This report gives you an overall snapshot of your site and how it measures up against:\ \ - SEO best practices\ - User experience\ - Competitors\ - General online health\ \ [Get My Website First Take](https://www.walkwithpic.com/cs/c/?cta_guid=e10ba1ad-a241-44c4-8ac8-352dca197548&signature=AAH58kFF_TOft-TlK71G95lD-Bmz7vAbQA&portal_id=483844&pageId=24844384818&placement_guid=7f0c5060-27a6-4eb7-89b5-cddc72736252&click=ebb1ea8d-f31b-4ad9-b2b4-a1a18f86bb4c&contentType=standard-page&redirect_url=APefjpGL6dYIX9LFGqcKs8WfaBSrCgwG3p5V6EHQi6MOmd2zxiSKoz8zf825mObfd0rZUxr90gL3H5CMKjWzJsFJP4LCgq7T-Io1mcP8zVv18bKOs-rBiE-UDy7ceNe8LAFN493k4skFIWXnrpPT_1xGdHmQIFwGool2OzJJoSCMHucTRm24Lf_isvDaV1PkgVlPJHAxPD3Nc4CDMtu3nw_aSYVGW9ArI4a9AyGIBqjVEc1yzv_leIWDCbzASABenM4P14hKbZwYOk64xoa7gmj6AzK5bG5PLU6NF27N1P-dYayluhP0V78&hsutk=29ad1453380ebf26420f423c966cf12b&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&ts=1741701469956&__hstc=233832769.29ad1453380ebf26420f423c966cf12b.1741701468388.1741701468388.1741701468388.1&__hssc=233832769.1.1741701468388&__hsfp=1283270075 "Get My Website First Take")\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGBuVAcP3uZm76L3uQ-51lREkNKgw&portal_id=483844&pageId=24844384818&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=04ab54be-cb9a-4a27-aaff-bfaa07915224&contentType=standard-page&redirect_url=APefjpFA3oplKzK9aLdlSp22uAhL-6NXt1PelF0GboqLBggMq_xfH_hWwNwqFtKo_gnMj55Hquiy&hsutk=29ad1453380ebf26420f423c966cf12b&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fwebsite-design&ts=1741701469985&__hstc=233832769.29ad1453380ebf26420f423c966cf12b.1741701468388.1741701468388.1741701468388.1&__hssc=233832769.1.1741701468388&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.29ad1453380ebf26420f423c966cf12b.1741701468388.1741701468388.1741701468388.1&__hssc=233832769.1.1741701468388&__hsfp=1283270075&hsutk=29ad1453380ebf26420f423c966cf12b&contentType=standard-page&pageId=24844384818)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.29ad1453380ebf26420f423c966cf12b.1741701468388.1741701468388.1741701468388.1&__hssc=233832769.1.1741701468388&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/website-design)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ Chat Widget\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lNzJiNWVkMC02NmI5LTRlYTEtODgyZS02OThhYjBhMDUzOTUmcGF0aE5hbWU9L3dlYnNpdGUtZGVzaWduJnZpc2l0b3JJZD1lYWJlMTg2Yi03MzViLTQxOTMtYTNkNy1mYTUzYmYzZTNkZTUmdmlzaXRJZD02ZjI4OGU4Ny1kZGQ2LTQ4MzYtOTNhOC03NmY2MzQ2OWYyNTkmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ2OSZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ2OQ==)\ \ reCAPTCHA\ \ Select all images with **bicycles** Click verify once there are none left\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6YgzxFKh8HOhkNDYUwDJxX6zmSD5tn11DdRriU5uzziD6exitnJLIOMVNOCackLtcAC20eDyt5Gvd7PUpc8-wJc2EZawXpJecVLuqAOqoqZnBprixmLGXLquxf803GqH7fEyTrTsge4iu5oeLanSjIZmfT9P7SWA28bALhE4BqLkDxUZdpwCdBPoseI6zQRhMTbmyD&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Contact PIC\ # **Contact PIC**\ \ PIC is a full-service growth marketing agency. We take the time to learn about your business and your customers and provide the strategic consulting, planning, and guidance you need\'97at your preferred pace\'97through our unique [Walk With You Marketing](https://www.walkwithpic.com/walk-with-you-inbound-marketing) approach.\ \ Our tactical areas of expertise include inbound marketing, [account-based marketing (ABM)](https://www.walkwithpic.com/account-based-marketing), [website design and development](https://www.walkwithpic.com/website-design), [SEO services](https://www.walkwithpic.com/search-engine-optimization), [HubSpot consulting](https://www.walkwithpic.com/hubspot-services), and much more.\ \ Please tell us about your company and what you\'92re looking for in a marketing partner.\ \ ### ![mail-icon.jpg](https://www.walkwithpic.com/hs-fs/hub/483844/file-2494006128-jpg/images/mail-icon.jpg?width=47&height=38&name=mail-icon.jpg)\'a0Pittsburgh Office\ \ 300 Weyman Rd \'96 Suite 215\ \ Pittsburgh, PA 15236\ \ P: 412-942-0222\ \ | | |\ | --- | --- |\ | `` | Move left |\ | `` | Move right |\ | `` | Move up |\ | `` | Move down |\ | `+` | Zoom in |\ | `-` | Zoom out |\ | `Home` | Jump left by 75% |\ | `End` | Jump right by 75% |\ | `Page Up` | Jump up by 75% |\ | `Page Down` | Jump down by 75% |\ \ ![](https://www.google.com/maps/vt?pb=!1m5!1m4!1i10!2i283!3i386!4i256!2m3!1e0!2sm!3i723481400!2m3!1e2!2sspotlit!5i1!3m13!2sen!3sUY!5e289!12m5!1e68!2m2!1sset!2sRoadmap!4e2!12m3!1e37!2m1!1ssmartmaps!4e0!5m1!1e3!23i47083502!27m15!299174093m14!14m13!1m8!1m2!1y9814734142895394115!2y2466838376173379023!2s%2Fg%2F1tjdxkgl!4m2!1x403604177!2x3494969143!15sgcid%3Ainternet_marketing_service!2b0!3b0!6b0!8b0&client=google-maps-embed&token=50783)\ \ ![](https://www.google.com/maps/vt?pb=!1m5!1m4!1i10!2i283!3i385!4i256!2m3!1e0!2sm!3i723481400!2m3!1e2!2sspotlit!5i1!3m13!2sen!3sUY!5e289!12m5!1e68!2m2!1sset!2sRoadmap!4e2!12m3!1e37!2m1!1ssmartmaps!4e0!5m1!1e3!23i47083502!27m15!299174093m14!14m13!1m8!1m2!1y9814734142895394115!2y2466838376173379023!2s%2Fg%2F1tjdxkgl!4m2!1x403604177!2x3494969143!15sgcid%3Ainternet_marketing_service!2b0!3b0!6b0!8b0&client=google-maps-embed&token=91315)\ \ ![](https://www.google.com/maps/vt?pb=!1m5!1m4!1i10!2i284!3i386!4i256!2m3!1e0!2sm!3i723481400!2m3!1e2!2sspotlit!5i1!3m13!2sen!3sUY!5e289!12m5!1e68!2m2!1sset!2sRoadmap!4e2!12m3!1e37!2m1!1ssmartmaps!4e0!5m1!1e3!23i47083502!27m15!299174093m14!14m13!1m8!1m2!1y9814734142895394115!2y2466838376173379023!2s%2Fg%2F1tjdxkgl!4m2!1x403604177!2x3494969143!15sgcid%3Ainternet_marketing_service!2b0!3b0!6b0!8b0&client=google-maps-embed&token=22858)\ \ 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Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.e0ab52c34bafe743605e6c975b81db5b.1741701470603.1741701470603.1741701470603.1&__hssc=233832769.1.1741701470603&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.e0ab52c34bafe743605e6c975b81db5b.1741701470603.1741701470603.1741701470603.1&__hssc=233832769.1.1741701470603&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/contact-us)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Case Studies Overview\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=c1a73a6aa1407b871a73e6aea613137a-1741701469379&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=c1a73a6aa1407b871a73e6aea613137a&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=77712097809.86588&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies)\ \ # Case Studies\ \ We strive every day to help our customers reduce friction and improve momentum in their growth stack. Take a look at some of the projects we have completed to help our clients grow better.\ \ ![PIC-case-studies-icon](https://www.walkwithpic.com/hubfs/case_studies/PIC-case-studies-icon.svg)\ \ ## PIC Case Studies\ \ ### All Categories\ \ - [Inbound Marketing (16)](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ - [Featured Website Design & Development (6)](https://www.walkwithpic.com/case-studies/tag/featured-website-design-development)\ - [Content Marketing (4)](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ - [Featured Hubspot Clients (3)](https://www.walkwithpic.com/case-studies/tag/featured-hubspot-clients)\ - [E-Commerce (2)](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ - [HubSpot (1)](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ [![mccue product catalogs](https://www.walkwithpic.com/hs-fs/hubfs/mccue-featured-img-laptop.webp?width=588&name=mccue-featured-img-laptop.webp)](https://www.walkwithpic.com/case-studies/mccue-digital-sales-catalog)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ \ \ , [HubSpot](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ ## [Creating an Interactive & Customizable Digital Sales Catalog with HubSpot](https://www.walkwithpic.com/case-studies/mccue-digital-sales-catalog)\ \ McCue Corporation\'92s goal is \'93no more lost time, no more injuries, no more fatalities from accidents...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-img-backup-battery.webp?width=588&name=featured-img-backup-battery.webp)](https://www.walkwithpic.com/case-studies/solar-company-lead-generation)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Calculating the Cost of Solar Lead Gen](https://www.walkwithpic.com/case-studies/solar-company-lead-generation)\ \ Overview Paradise Energy Solutions is a family-owned business that installs and services solar...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/SC-mockup-1.webp?width=588&name=SC-mockup-1.webp)](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ## [Online Ad Operations Strategy Triple Sales and Put Local Portal Back on Top](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ Overview StateCollege.com is an advertiser-supported online portal that provides local news,...\ \ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![AccuWeather for Business](https://www.walkwithpic.com/hs-fs/hubfs/AFB-mockup-1.webp?width=588&name=AFB-mockup-1.webp)](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ## [SEO-Friendly HubSpot Website Development](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ Overview AccuWeather For Business (AFB) is the B2B line of business for AccuWeather, Inc. AFB...\ \ \ [![R.J. Hedges & Associates](https://www.walkwithpic.com/hs-fs/hubfs/RJH-website-mockup.webp?width=588&name=RJH-website-mockup.webp)](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ## [Targeted Content Strategy Makes New Service Launch a Success](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ Overview: R.J. Hedges & Associates is a Pennsylvania-based healthcare compliance consultancy...\ \ \ [Prev](https://www.walkwithpic.com/case-studies/page/0) [1](https://www.walkwithpic.com/case-studies/page/1) [2](https://www.walkwithpic.com/case-studies/page/2) [3](https://www.walkwithpic.com/case-studies/page/3) [4](https://www.walkwithpic.com/case-studies/page/4) [Next](https://www.walkwithpic.com/case-studies/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEI0AyUcs6mTQPhpIHNkie73bYrgQ&portal_id=483844&pageId=68713508945&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=a69abd96-66c3-490d-ac37-dcabcdc31542&contentType=listing-page&redirect_url=APefjpEgEnaPCt9ZYAFFW_mh3uaTCI6oMhu7rmgqytSPJijrUxrLQz64pKFnYYF8ssrzU96d0Fpo&hsutk=3df85cab4632a25d0da555f235117628&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies&ts=1741701469193&__hstc=233832769.3df85cab4632a25d0da555f235117628.1741701467396.1741701467396.1741701467396.1&__hssc=233832769.1.1741701467396&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.3df85cab4632a25d0da555f235117628.1741701467396.1741701467396.1741701467396.1&__hssc=233832769.1.1741701467396&__hsfp=1283270075&hsutk=3df85cab4632a25d0da555f235117628&contentType=listing-page&pageId=68713508945)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.3df85cab4632a25d0da555f235117628.1741701467396.1741701467396.1741701467396.1&__hssc=233832769.1.1741701467396&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0yMGM5NjMwOS1mNzMxLTRiMGQtOTAxNC1jZmFhMmY1NGU5M2ImcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcyZ2aXNpdG9ySWQ9NDZhMWFkZDMtOTgyNS00MTI1LThjMGEtNzYwZmYwNjcxNzIyJnZpc2l0SWQ9YzQyNThkZGItYjJmMC00NTA1LWIzYzQtN2MxNDA2MjUwZDY1Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0NjgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0Njg=)\ \ ## Free Consultation Request\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=1447fdde40352b71cdb167f479e5a2ba-1741701469308&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=1447fdde40352b71cdb167f479e5a2ba&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=61899739768.373886&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation)\ \ # Request Your Free Consultation\ \ ### Talk to one of our Inbound Marketing Experts\ \ Every business is unique, and that means your organization's online marketing and website needs are as well. A free consultation aims to discover and dicuss these needs one on one with a PIC Consultant.\ \ ### During this meeting, we aim to:\ \ - Get an understanding of your company and what makes you unique.\ \ - Talk about your overall business goals and what it will take to acheive them.\ \ - Discuss the role your website currently plays in your overall lead generation strategy.\ \ - Talk about your current online presence and where you want to go.\ \ - Discuss how PIC can help you achieve your website and digital marketing goals.\ \ \ ## Get Your Free Consult\ \ Company Name\\*\ \ First Name\\*\ \ Last Name\\*\ \ Email\\*\ \ Phone\ \ State/Region\ \ City\ \ How can we help you?\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHYCAhJoLaNs3DfmtAiTjWA7rRE9w&portal_id=483844&pageId=5049807175&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=6a787385-9218-4ad3-a056-676c2f9489bb&contentType=landing-page&redirect_url=APefjpFQ4Rpi4FypoPc9xpCewcgJtLrKaP0LS6K8mcM5bGlyeIgw8DT224esnkCyhjohhrdqpekQ&hsutk=57ff1cdd199f5387602f6423d0ad5aa9&canon=https%3A%2F%2Fwww.walkwithpic.com%2Ffree-consultation&ts=1741701469057&__hstc=233832769.57ff1cdd199f5387602f6423d0ad5aa9.1741701467740.1741701467740.1741701467740.1&__hssc=233832769.1.1741701467740&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.57ff1cdd199f5387602f6423d0ad5aa9.1741701467740.1741701467740.1741701467740.1&__hssc=233832769.1.1741701467740&__hsfp=1283270075&hsutk=57ff1cdd199f5387602f6423d0ad5aa9&contentType=landing-page&pageId=5049807175)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.57ff1cdd199f5387602f6423d0ad5aa9.1741701467740.1741701467740.1741701467740.1&__hssc=233832769.1.1741701467740&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/free-consultation)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lODQxMTg0My0xOWNjLTRiZWEtYTVhYi0zZTgxY2ZmNjRiYjAmcGF0aE5hbWU9L2ZyZWUtY29uc3VsdGF0aW9uJnZpc2l0b3JJZD0wNTM4N2E0My0zZTZjLTQ4NGMtOWYwZC0zOTAwYjNmYmU3MTQmdmlzaXRJZD05ZDFhZDIwOS1iNzdiLTQ5MzEtOTc5ZS1iZWExODFmOWVhYTYmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ2OCZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ2OA==)\ \ reCAPTCHA\ \ Select all images with a **bus** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5XIllt121HsYgiVaWzBXCWJQ0yp_hkagLl_FE9M6dG1F833bjt58LKhXDGR8_f5Cdn8gsHOSmjWPhytgnqwSXSEAxeTlHmQgNsBWAgnTilcP-HOBmvfd3EdXRgAJQOXepF3NmcJJkHczPjFXEaknSylnoh6nM-TuLkc4Qx2dL6QV6iahkelqLEcahGZ0zftU69w1HW&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## PIC Marketing Agency\ ![Walk with you marketing](https://www.walkwithpic.com/hubfs/pic-walk-with-you-3.png)\ \ # Working with PIC: Our Process, Values, and Team\ \ Welcome to PIC, a growth-oriented agency driven by the belief that great marketing is about more than just selling products\'97it's about building relationships with your customers and creating meaningful connections that last.\ \ ## Partners vs. Paintbrush\ \ There are marketing agencies we refer to as "Paintbrush Agencies" that work from directives delivered by their clients. They do as they are told.\ \ With our [20+ years of industry experience](https://www.walkwithpic.com/history), we are more effective as an extension of your marketing department and a strategic Partner that helps you define and roadmap a path to success.\ \ Our clients invest a lot in our partnership\'97time, resources, money\'97with the expectation that we will help them grow their business. We, in turn, highly value each relationship and want to ensure it is a solid one. This means getting to know each other, understanding your business objectives, and aligning our experience and expertise to solve for your challenges.\ \ Think of us as an extension of your marketing team, achieving long-term success through a common objective: profitable growth at your pace.\ \ ## We\'92re successful when our customers thrive.\ \ We [walk with our clients](https://www.walkwithpic.com/walk-with-you-inbound-marketing), helping businesses with every step of their growth journey by providing flexible and measurable marketing strategies. You and your clients are our [Heroes](https://www.walkwithpic.com/hero-mission), and we employ our broad skill set to guide you and your Heroes on successful [Missions](https://www.walkwithpic.com/hero-mission):\ \ - [Hero Mission Strategy\'99](https://www.walkwithpic.com/hero-mission)\ - [Virtual Chief Marketing Officer (vCMO)](https://www.walkwithpic.com/virtual-cmo-services)\ - [Search Engine Optimization (SEO)](https://www.walkwithpic.com/search-engine-optimization)\ - [Paid Search (PPC/SEM)](https://www.walkwithpic.com/search-engine-marketing)\ - [Content & Copywriting](https://www.walkwithpic.com/content-development-copywriting)\ - [Social Media Marketing](https://www.walkwithpic.com/social-media-marketing)\ - [Email Marketing](https://www.walkwithpic.com/email-marketing)\ - [Website Design & Development](https://www.walkwithpic.com/website-design)\ - [eCommerce Solutions](https://www.walkwithpic.com/ecommerce-website-development)\ - [HubSpot Services & Training](https://www.walkwithpic.com/hubspot-services)\ \ Introducing PIC. from PIC on Vimeo\ \ ![video thumbnail](https://i.vimeocdn.com/video/1595938731-fb3a584ac3d07c51aac430f6cf02f6441e3deaafd9b5fff7d80392f7a52985b4-d?mw=80&q=85)\ \ Playing in picture-in-picture\ \ Like\ \ Add to Watch Later\ \ Share\ \ Ask Vimeo AI\ \ Play\ \ 00:00\ \ 01:53\ \ CC/Subtitles\ \ Off\ \ English (auto-generated) CC\ \ Customize\ \ TranscriptSettings\ \ QualityAuto\ \ SpeedNormal\ \ Picture-in-PictureFullscreen\ \ [Watch on Vimeo](https://vimeo.com/792839894)\ \ We emphasize transparency and collaboration and involve our clients in every step of the process through regular updates, reports, and conversations.\ \ We use a data-driven approach to measure the success of our campaigns, make data-backed decisions to optimize our strategies, and are always available to answer any questions or concerns our clients may have.\ \ ## PIC Process\ \ Discovery\ \ First Take\ \ Discovery\ \ Deep Dive\ \ Alignment\ \ Goals, Plans, Challenges Timeline\ \ Aligning Capabilities to Needs\ \ Strategy Planning\ \ Partnership\ \ Mission\ \ Measurables\ \ Onboarding\ \ ### Run the Marathon\ \ ![Mission & Measurables](https://www.walkwithpic.com/hubfs/Component%2015%20%E2%80%93%201.png)\ \ **LAP 1**\ \ Execute, Observe, Review, Plan, Prioritize\ \ **LAP 2**\ \ Execute, Observe, Review, Plan, Prioritize\ \ **LAP 3**\ \ Execute, Observe, Review, Plan, Prioritize\ \ **LAP 4**\ \ Execute, Observe, Review, Plan, Prioritize\ \ **Focus**\ \ Assess Budget, Mission & Stretch Goals\ \ ## Our Core Values\ \ At PIC we value each other, and we are protective of our culture. We have our Core Values that we follow internally and we also expect them to be honored by our clients.\ \ 1. We Succeed When Our Clients Thrive.\ 2. Be a Good Person, Care About All People.\ 3. Be Honest, Direct, Confident & Positive.\ 4. Yes, We Can! Work Hard & Solve Problems.\ 5. I Trust the Team & the Team Trusts Me.\ 6. Continuous Improvement in All Things.\ \ ![wwu-marketing-2](https://www.walkwithpic.com/hubfs/WebsiteImages/About_Us/PIC-trust-the-team.png)\ \ ## I Trust the Team & the Team Trusts Me\ \ PIC is a remote hybrid team stretching across multiple continents. Despite the distance, we work closely together and with our clients through tools like Slack, Zoom, and ASANA.\ \ ![Asana logo](https://www.walkwithpic.com/hubfs/WebsiteImages/About_Us/asana_logo.png)![Slack logo](https://www.walkwithpic.com/hubfs/WebsiteImages/About_Us/slack.png)![Zoom logo](https://www.walkwithpic.com/hubfs/WebsiteImages/About_Us/zoom.png)\ \ ## The PIC Team (aka, PICsters)\ \ ![Jeff-1-1](https://www.walkwithpic.com/hubfs/Jeff-1-1.png)\ \ Jeff\ \ Jeff Schroeffel\ \ President. Founder. Strategist\ \ \'d7\ \ ![Jeff-1-1](https://www.walkwithpic.com/hubfs/Jeff-1-1.png)\ \ Jeff Schroeffel\ \ President. Founder. Strategist\ \ Jeff's Primary roles at PIC are our " [integrator](https://www.eosworldwide.com/blog/visionaries-and-integrators-are-essential-part-three)" and as an account strategist. Jeff provides leadership for our teams and his experience allows him to assist specialists in many departments. Specifically Jeff has expertise in SEO, SEM, Google Analytics, HubSpot & Sales Enablement. With 20 years experience dating back to the days of Altavista and AOL search, Jeff is able to leverage that experience on cross-platform campaigns and to keep your digital marketing focused on what matters to your target market. If you are looking for a digital marketer who can plan a digital campaign with global reach, Jeff can use our Walk With You MarketingTM approach to set & meet your KPIs.\ \ ![jeff-client-management](https://www.walkwithpic.com/hubfs/jeff-client-management.jpg)![jeff-hubspot-solutions-partner](https://www.walkwithpic.com/hubfs/jeff-hubspot-solutions-partner.jpg)![jeff-objectives-based-onboarding](https://www.walkwithpic.com/hubfs/jeff-objectives-based-onboarding.jpg)![jeff-hubspot-salesforce-int](https://www.walkwithpic.com/hubfs/jeff-hubspot-salesforce-int.jpg)\ \ Load More\ \ ### Jeff's popular posts\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ [Subject Matter Experts: Why Won't You Write Quality Blog Content?](https://www.walkwithpic.com/blog/subject-matter-experts-why-wont-you-write-quality-blog-content)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [Marketing Funnel or Flywheel?](https://www.walkwithpic.com/blog/marketing-funnel-or-flywheel)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [Inbound Marketing is a Team Sport, Don't Go It Alone](https://www.walkwithpic.com/blog/inbound-marketing-is-a-team-sport-dont-go-it-alone)\ \ ![Robb](https://www.walkwithpic.com/hubfs/Robb-1.png)\ \ Robb\ \ Robb Luther\ \ VP of Business Development\ \ \'d7\ \ ![Robb](https://www.walkwithpic.com/hubfs/Robb-1.png)\ \ Robb Luther\ \ VP of Business Development\ \ Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.\ \ If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.\ \ ![robb-HS-gdd-cert](https://www.walkwithpic.com/hubfs/robb-HS-gdd-cert.jpg)\ \ Load More\ \ ### Robb's popular posts\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [How to Build a Strong Marketing Budget](https://www.walkwithpic.com/blog/how-to-build-marketing-budget-bak)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [How to Justify Increasing Your Marketing Budget Using Data](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ ![Brad](https://www.walkwithpic.com/hubfs/Brad.png)\ \ Brad\ \ Brad Gerlach\ \ VP of Operations & SEO Specialist\ \ \'d7\ \ ![Brad](https://www.walkwithpic.com/hubfs/Brad.png)\ \ Brad Gerlach\ \ VP of Operations & SEO Specialist\ \ Brad is our resident SEO Specialist, and he devotes his time to obtaining quality traffic that matches the interests of our clients\'92 products and services. His philosophy is to give Google\'92s algorithm what it wants \'96 valuable and resourceful content that will fulfill a user\'92s needs. While Google doesn\'92t come out and tell you what it wants, Brad is an expert at deciphering what will work and applying our strategies accordingly.\ \ ![brad-HS-solutions-partner-program-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-solutions-partner-program-cert-1.jpg)![brad-HS-SEO-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-SEO-cert-1.jpg)![brad-HS-service-hub-software-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-service-hub-software-cert-1.jpg)![brad-HS-inbound-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-inbound-cert-1.jpg)![brad-HS-mktg.hub-implementation-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-mktg.hub-implementation-cert-1.jpg)\ \ Load More\ \ ### Brad's popular posts\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [How to Measure SEO Performance for Results](https://www.walkwithpic.com/blog/measure-seo-performance)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [4 Small Business SEO Tips I Ignored to Grow Traffic \\[Case Study\\] (25 Website Must-Haves/Checklist)](https://www.walkwithpic.com/blog/small-business-seo-tips-0)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [How to Gain Traffic from Google to Your Business Website with SEO Meta Tags](https://www.walkwithpic.com/blog/seo-meta-tags)\ \ ![Blaine](https://www.walkwithpic.com/hubfs/blaine.png)\ \ Blaine\ \ Blaine Clapper\ \ VP of Marketing\ \ \'d7\ \ ![Blaine](https://www.walkwithpic.com/hubfs/blaine.png)\ \ Blaine Clapper\ \ VP of Marketing\ \ As PIC\'92s Vice President of Marketing, Blaine leads internal marketing strategy and initiatives and serves as a strategist and consultant to our rapidly expanding customer base of growth-focused businesses. He also leads the development and delivery of new marketing service offerings.\ \ With more than 30 years of marketing and sales experience, Blaine is available to analyze your business\'92 current marketing and sales processes and then \'93walk with you\'94 to design and implement an effective, goal-oriented marketing strategy.\ \ ![Client Management Blaine Clapper](https://www.walkwithpic.com/hubfs/client-management-blaine%20(1).jpg)![Inbound Sales Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/inbound-sales-certified.jpg)![Social Media Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/social-media-certified.jpg)![Growth-Driven Design Agency Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/growth-driven-design-agency-certified%20(1).jpg)![Inbound Marketing Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/inbound-marketing-certified%20(1).jpg)![Inbound Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/inbound-certified%20(1).jpg)![blaine-hubspot-marketing-software](https://www.walkwithpic.com/hubfs/blaine-hubspot-marketing-software.jpg)![blaine-hubspot-sales-software](https://www.walkwithpic.com/hubfs/blaine-hubspot-sales-software.jpg)![blaine-marketing-hub-implementation](https://www.walkwithpic.com/hubfs/blaine-marketing-hub-implementation.jpg)\ \ Load More\ \ ### Blaine's popular posts\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ [How to Work With Your Marketing Agency](https://www.walkwithpic.com/blog/how-to-work-with-your-marketing-agency)\ \ ![Mariana](https://www.walkwithpic.com/hubfs/Mariana.png)\ \ Mariana\ \ Mariana Forteza\ \ Tech Lead\ \ \'d7\ \ ![Mariana](https://www.walkwithpic.com/hubfs/Mariana.png)\ \ Mariana Forteza\ \ Tech Lead\ \ Mariana is the lead developer of our design and development team. She works with the team to plan how to create solutions for our clients in the most efficient way, keeping the clients\'92 needs front and center. She is passionate about new technologies and learning new and exciting things every day. Mariana is constantly finding new ways to make our sites perform the best way possible.\ \ ![mariana-HS-CMS-developer-cert-small](https://www.walkwithpic.com/hubfs/mariana-HS-CMS-developer-cert-small.jpg)![mariana-HS-gdd-cert](https://www.walkwithpic.com/hubfs/mariana-HS-gdd-cert.jpg)\ \ Load More\ \ ![Trista](https://www.walkwithpic.com/hubfs/Trista.png)\ \ Trista\ \ Trista Rodriguez\ \ Director of Foundational Services\ \ \'d7\ \ ![Trista](https://www.walkwithpic.com/hubfs/Trista.png)\ \ Trista Rodriguez\ \ Director of Foundational Services\ \ Trista works with our clients to plan and implement objective based marketing campaigns and websites. By staying focused on goals and the metrics that matter, she helps clients' marketing efforts stay on track to be successful. By coordinating with PIC's design and development team, marketing specialists, project management, and resources, Trista makes our clients' strategies work for them.\ \ ![trista-google-partner](https://www.walkwithpic.com/hs-fs/hubfs/trista-google-partner.png?width=120&height=120&name=trista-google-partner.png)![trista-HS-contextual-marketing-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-contextual-marketing-cert-1.jpg)![trista-HS-digital-advertising-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-digital-advertising-cert-1.jpg)![trista-HS-gdd-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-gdd-cert-1.jpg)![trista-HS-inbound-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-inbound-cert-1.jpg)![trista-HS-marketing-software-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-marketing-software-cert-1.jpg)![trista-HS-social-media-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-social-media-cert-1.jpg)\ \ Load More\ \ ### Trista's popular posts\ \ ![Matt](https://www.walkwithpic.com/hubfs/Matt.png)\ \ Matt\ \ Matt Chandler\ \ Client Success Manager\ \ \'d7\ \ ![Matt](https://www.walkwithpic.com/hubfs/Matt.png)\ \ Matt Chandler\ \ Client Success Manager\ \ Matt's primary role at PIC is to implement and oversee tasks that aim to improve the functionality and reliability of our marketing campaigns and development projects. As the Client Success Manager, he bridges the gap between PIC's technical development team and our marketing specialists to push projects towards their end goal. He works heavily in Google Analytics, Google Tag Manager, Cookie Consent Management Platforms, and other evolving toolsets to meet the demands of the ever-evolving digital landscape.\ \ ![matt-cert-1](https://www.walkwithpic.com/hubfs/matt-cert-1.jpg)![matt-cert-2](https://www.walkwithpic.com/hubfs/matt-cert-2.jpg)\ \ Load More\ \ ### Matt's popular posts\ \ ![Parker](https://www.walkwithpic.com/hubfs/Parker.png)\ \ Parker\ \ Parker Hurley\ \ Webmaster\ \ \'d7\ \ ![Parker](https://www.walkwithpic.com/hubfs/Parker.png)\ \ Parker Hurley\ \ Webmaster\ \ Parkers primary role at PIC involves client success, and keeping clients updated on where they currently stand analytically. Parker assists clients in setting up Google Analytics tracking, as well as tagging events and tracking goals. Providing monthly reports, tracking SEO health, and relaying unexpected shifts in traffic highlight a few areas where Parker improves the clients understanding of their online presence.\ \ ![parker-google-partner](https://www.walkwithpic.com/hs-fs/hubfs/trista-google-partner.png?width=120&height=120&name=trista-google-partner.png)![parker-HS-content-marketing-cert](https://www.walkwithpic.com/hubfs/parker-HS-content-marketing-cert.jpg)![parker-HS-email_marketing-cert](https://www.walkwithpic.com/hubfs/parker-HS-email_marketing-cert.jpg)![parker-HS-inbound-cert](https://www.walkwithpic.com/hubfs/parker-HS-inbound-cert.jpg)![parker-HS-reporting-cert](https://www.walkwithpic.com/hubfs/parker-HS-reporting-cert.jpg)![parker-HS-seo-cert](https://www.walkwithpic.com/hubfs/parker-HS-seo-cert.jpg)![parker-HS-cms-cert](https://www.walkwithpic.com/hubfs/parker-HS-cms-cert.jpg)\ \ Load More\ \ ### Parker's popular posts\ \ ![Emily](https://www.walkwithpic.com/hubfs/Emily.png)\ \ Emily\ \ Emily Snyder\ \ Digital Marketing Account Manager\ \ \'d7\ \ ![Emily](https://www.walkwithpic.com/hubfs/Emily.png)\ \ Emily Snyder\ \ Digital Marketing Account Manager\ \ Emily's background in Project Management, Graphic Design, Marketing and Sales come together through her work at PIC. Emily enjoys the challenge of problem solving, and loves determining solutions that work for each specific situation within our clients' differing industries. She manages the day-to-day of clients services, ensuring tasks are done on time and to the high level of quality you should expect from our team. She works closely with strategists to define projects and reports back to our clients.\ \ ![emily-asana-cert](https://www.walkwithpic.com/hubfs/emily-asana-cert.jpg)![emily-HS-digital-advertising-cert](https://www.walkwithpic.com/hubfs/emily-HS-digital-advertising-cert.jpg)![emily-HS-inbound-marketing-cert-1](https://www.walkwithpic.com/hubfs/emily-HS-inbound-marketing-cert-1.jpg)![Emily-HubSpot-Digital-Marketing-Cert](https://www.walkwithpic.com/hubfs/Emily-HubSpot-Digital-Marketing-Cert.webp)![Emily-HubSpot-Objectives-Based-Onboarding-Cert](https://www.walkwithpic.com/hubfs/Emily-HubSpot-Objectives-Based-Onboarding-Cert.webp)![Emily-HubSpot-Marketing-Software-Cert](https://www.walkwithpic.com/hubfs/Emily-HubSpot-Marketing-Software-Cert.webp)\ \ Load More\ \ ![Majo](https://www.walkwithpic.com/hubfs/Majo.png)\ \ Majo\ \ Mar\'eda Jos\'e9 Marfet\'e1n\ \ Director of Design and Development Team\ \ \'d7\ \ ![Majo](https://www.walkwithpic.com/hubfs/Majo.png)\ \ Mar\'eda Jos\'e9 Marfet\'e1n\ \ Director of Design and Development Team\ \ With a keen eye for detail and a passion for user-centered design, she leads a talented team of designers and developers to create exceptional websites and marketing materials. Majo's expertise in balancing aesthetics and functionality ensures that our clients' digital presence not only looks stunning but also delivers a seamless and engaging experience for their target audience.\ \ ![majo-HS-gdd-cert](https://www.walkwithpic.com/hubfs/majo-HS-gdd-cert.jpg)![majo-cms-marketers](https://www.walkwithpic.com/hubfs/majo-cms-marketers.jpg)\ \ Load More\ \ ![Ramiro](https://www.walkwithpic.com/hubfs/Ramiro.png)\ \ Ramiro\ \ Ramiro Iri\'f1iz\ \ Account Manager\ \ \'d7\ \ ![Ramiro](https://www.walkwithpic.com/hubfs/Ramiro.png)\ \ Ramiro Iri\'f1iz\ \ Account Manager\ \ In his role as Account Manager, Ramiro collaborates closely with strategists and clients to develop results-oriented strategies and campaigns. He manages day-to-day client services, ensuring tasks are completed on time and meet our team's high standards. By maintaining open communication and regularly reporting progress, he ensures clients find significant value in our services.\ \ Leveraging his extensive background in design and front-end development, Ramiro ensures projects are visually stunning and user-friendly across all platforms. His multifaceted skills allow him to oversee projects from start to finish, guaranteeing exceptional quality at every stage.\ \ ![ramiro-HS-CMS-developer-cert](https://www.walkwithpic.com/hubfs/ramiro-HS-CMS-developer-cert.jpg)![cert-ramiro-iri\'f1iz-2](https://www.walkwithpic.com/hubfs/cert-ramiro-iri%C3%B1iz-2.png)![cms-marketers-badge](https://www.walkwithpic.com/hubfs/cms-marketers-badge.png)\ \ Load More\ \ ![Mike](https://www.walkwithpic.com/hubfs/Mike.png)\ \ Mike\ \ Michael Dill\ \ Content & Email Specialist\ \ \'d7\ \ ![Mike](https://www.walkwithpic.com/hubfs/Mike.png)\ \ Michael Dill\ \ Content & Email Specialist\ \ No website, email, blog, or marketing campaign is complete without content, which is where Mike comes in. If your emails aren\'92t effective, your blogs don\'92t captivate your audience, and your landing pages have poor conversion rates, you may have a content issue. \'a0Mike loves nothing more than breaking down these content troubles so he can identify the cause and articulate a solution that enthralls the audience and drives results.\ \ ![mike-HS-content-marketing-cert](https://www.walkwithpic.com/hubfs/mike-HS-content-marketing-cert.jpg)![mike-HS-inbound-cert-1](https://www.walkwithpic.com/hubfs/mike-HS-inbound-cert-1.jpg)![mike-HS-SEO-cert-1](https://www.walkwithpic.com/hubfs/mike-HS-SEO-cert-1.jpg)\ \ Load More\ \ ### Mike's popular posts\ \ ![Jatinder](https://www.walkwithpic.com/hubfs/Jatinder.png)\ \ Jatinder\ \ Jatinder Saini\ \ WordPress Manager / Web Developer\ \ \'d7\ \ ![Jatinder](https://www.walkwithpic.com/hubfs/Jatinder.png)\ \ Jatinder Saini\ \ WordPress Manager / Web Developer\ \ Jatinder is PIC\'92s go-to for all Wordpress sites. He makes sure they are updated, running smoothly, and error free. He also manages our server in between his work on web development and maintenance projects. Jatinder\'92s duties are mostly behind the scenes, but they are critical to ensure everything is working properly and flawlessly.\ \ ![jatinder-HS-CMS-developer-cert-1](https://www.walkwithpic.com/hubfs/jatinder-HS-CMS-developer-cert-1.jpg)![jatinder-HS-digital-advertising-cert-1](https://www.walkwithpic.com/hubfs/jatinder-HS-digital-advertising-cert-1.jpg)![jatinder-HS-inbound-cert-2](https://www.walkwithpic.com/hs-fs/hubfs/jatinder-HS-inbound-cert-2.jpg?width=300&height=168&name=jatinder-HS-inbound-cert-2.jpg)\ \ Load More\ \ ![Jimena](https://www.walkwithpic.com/hubfs/Jimena.png)\ \ Jimena\ \ Jimena Panzera\ \ Designer\ \ \'d7\ \ ![Jimena](https://www.walkwithpic.com/hubfs/Jimena.png)\ \ Jimena Panzera\ \ Designer\ \ Jimena has expanded PIC\'92s talents even further into creating compelling visual ideas for brands. Whether it\'92s a new brand or re-branding, she helps define our clients\'92 logos and Brand Guide to fit with their audience and overall message. Jimena crafts graphics and animated banners for websites, blogposts, and social media with the objective of making their brand stand out from the rest in such a visual and competitive world.\ \ Load More\ \ ![Sergio](https://www.walkwithpic.com/hubfs/Sergio.png)\ \ Sergio\ \ Sergio Da Silva\ \ Full Stack Web Developer\ \ \'d7\ \ ![Sergio](https://www.walkwithpic.com/hubfs/Sergio.png)\ \ Sergio Da Silva\ \ Full Stack Web Developer\ \ As part of our design and development team, Sergio performs a vast array of developing tasks. He builds websites based on the team\'92s designs, and makes sure that the desired functions and features are incorporated. Sergio ensures that our websites are free of any bugs, scripts are implemented, and that speed is top-notch.\ \ ![sergio-HS-CMS-marketers-cert](https://www.walkwithpic.com/hubfs/sergio-HS-CMS-marketers-cert.jpg)![sergio-HS-CMS-developer-cert](https://www.walkwithpic.com/hubfs/sergio-HS-CMS-developer-cert.jpg)\ \ Load More\ \ ![Michelle](https://www.walkwithpic.com/hubfs/michelle.webp)\ \ Michelle\ \ Michelle Massung\ \ HubSpot Specialist\ \ \'d7\ \ ![Michelle](https://www.walkwithpic.com/hubfs/michelle.webp)\ \ Michelle Massung\ \ HubSpot Specialist\ \ Michelle is our HubSpot Specialist. She recognizes that each company has its own unique needs and its own vision of success. With a background as a business analyst and a penchant for problem-solving, Michelle loves to find solutions that will make HubSpot the most efficient and effective CRM for you.\ \ ![michelle-HS-delivering-sales](https://www.walkwithpic.com/hubfs/michelle-HS-delivering-sales.jpg)![michelle-HS-inbound-cert](https://www.walkwithpic.com/hubfs/michelle-HS-inbound-cert.jpg)![michelle-HS-mkt-hub-imp](https://www.walkwithpic.com/hubfs/michelle-HS-mkt-hub-imp.jpg)![michelle-HS-mkt-software-cert](https://www.walkwithpic.com/hubfs/michelle-HS-mkt-software-cert.jpg)![michelle-HS-sales-software-cert](https://www.walkwithpic.com/hubfs/michelle-HS-sales-software-cert.jpg)![michelle-HS-reporting-cert](https://www.walkwithpic.com/hubfs/michelle-HS-reporting-cert.jpg)![michelle-hubspot-solutions-partner](https://www.walkwithpic.com/hubfs/michelle-hubspot-solutions-partner.jpg)![michelle-platform-consulting](https://www.walkwithpic.com/hubfs/michelle-platform-consulting.jpg)![michelle-sales-hub-implementation](https://www.walkwithpic.com/hubfs/michelle-sales-hub-implementation.jpg)![mich-hs-data-integration](https://www.walkwithpic.com/hubfs/mich-hs-data-integration.jpg)![mich-objective-base-onboarding](https://www.walkwithpic.com/hubfs/mich-objective-base-onboarding.jpg)![mich-salesforce-integration](https://www.walkwithpic.com/hubfs/mich-salesforce-integration.jpg)![mich-service-hub-software](https://www.walkwithpic.com/hubfs/mich-service-hub-software.jpg)\ \ Load More\ \ ![Kappernaros_James-2](https://www.walkwithpic.com/hubfs/Kappernaros_James-2.webp)\ \ Jim\ \ James Kappernaros\ \ Paid Media Specialist\ \ \'d7\ \ ![Kappernaros_James-2](https://www.walkwithpic.com/hubfs/Kappernaros_James-2.webp)\ \ James Kappernaros\ \ Paid Media Specialist\ \ Jim has a background in graphic design and social media management. He uses that experience to produce effective social media ads and search engine marketing. Jim enjoys the challenge of creative problem solving and is happy to have the opportunity to work with the talented creative professionals at PIC. Working closely with account managers and graphic designers to create eye catching digital ads that bring our clients and their hero's together.\ \ ![Social Media Cerfified](https://www.walkwithpic.com/hubfs/jim-badge.webp)![g-a-search](https://www.walkwithpic.com/hubfs/g-a-search.webp)![g-a-display](https://www.walkwithpic.com/hubfs/g-a-display.webp)![Google-Ads-Video-Certification-_-Google](https://www.walkwithpic.com/hubfs/Google-Ads-Video-Certification-_-Google.webp)![AI-powered-shopping-ads-google2](https://www.walkwithpic.com/hubfs/AI-powered-shopping-ads-google2.png)![Hubspot Certificate](https://www.walkwithpic.com/hubfs/Hubspot%20Certificate.jpg)\ \ Load More\ \ ![Stefanie](https://www.walkwithpic.com/hubfs/stefanie-1.png)\ \ Stef\ \ Stefanie Piscitello\ \ Office Manager\ \ \'d7\ \ ![Stefanie](https://www.walkwithpic.com/hubfs/stefanie-1.png)\ \ Stefanie Piscitello\ \ Office Manager\ \ Stefanie's primary role as office manager is to be the liaison between clients, vendors, our partners, & PICsters also known as our team! She has over 20+ years of professional experience in business management, sales, guest relations, and customer care. Her passion for office management comes from her love for personal interaction and organizational excellence. She has an in-depth understanding of contract negotiations, budgets, payroll, and office organization needs. Stefanie is always happy to help and provides assistance when needed!\ \ Load More\ \ ![Macarena-1](https://www.walkwithpic.com/hubfs/Macarena-1.webp)\ \ Macarena\ \ Macarena Cuinat\ \ Graphic Designer\ \ \'d7\ \ ![Macarena-1](https://www.walkwithpic.com/hubfs/Macarena-1.webp)\ \ Macarena Cuinat\ \ Graphic Designer\ \ Macarena brings to PIC a blend of creativity, technical expertise, and strategic insight to every project she undertakes. Her keen eye for design and attention to detail ensures that each visual asset she creates captivates and resonates with our clients' target audience. Her designs are not only aesthetically pleasing but also strategically crafted to drive engagement and achieve our clients' marketing objectives.\ \ Load More\ \ ![felicia](https://www.walkwithpic.com/hubfs/felicia.png)\ \ Felicia\ \ Felicia Garland\ \ Developer\ \ \'d7\ \ ![felicia](https://www.walkwithpic.com/hubfs/felicia.png)\ \ Felicia Garland\ \ Developer\ \ Leesh draws upon 10 years of development experience to ensure that the client's needs are not only implemented efficiently, but well-communicated and understood by everyone involved. She also gets hands-on with development work and collaborates with everyone on the PIC dev team to ensure workflows are forward-thinking and aligned with modern standards. This translates to cleaner implementation, faster development, and more stable deployment of site features\'97with fewer interruptions to service.\ \ Load More\ \ ![tiffany-ferris](https://www.walkwithpic.com/hs-fs/hubfs/tiffany-ferris.webp?width=300&height=180&name=tiffany-ferris.webp)\ \ Tiffany\ \ Tiffany Ferris\ \ \'d7\ \ ![tiffany-ferris](https://www.walkwithpic.com/hs-fs/hubfs/tiffany-ferris.webp?width=300&height=180&name=tiffany-ferris.webp)\ \ Tiffany Ferris\ \ Tiffany's experience working with strategists and clients to create results-oriented strategies and campaigns. \'a0She manages the day-to-day of clients services, ensuring tasks are done on time and to the high level of quality you should expect from our team. She works closely with strategists to define projects and reports progress for our clients.\ \ Load More\ \ Load More\ \ Jeff Schroeffel\ \ President. Founder. Strategist\ \ Jeff's Primary roles at PIC are our " [integrator](https://www.eosworldwide.com/blog/visionaries-and-integrators-are-essential-part-three)" and as an account strategist. Jeff provides leadership for our teams and his experience allows him to assist specialists in many departments. Specifically Jeff has expertise in SEO, SEM, Google Analytics, HubSpot & Sales Enablement. With 20 years experience dating back to the days of Altavista and AOL search, Jeff is able to leverage that experience on cross-platform campaigns and to keep your digital marketing focused on what matters to your target market. If you are looking for a digital marketer who can plan a digital campaign with global reach, Jeff can use our Walk With You MarketingTM approach to set & meet your KPIs.\ \ ![jeff-client-management](https://www.walkwithpic.com/hubfs/jeff-client-management.jpg)![jeff-hubspot-solutions-partner](https://www.walkwithpic.com/hubfs/jeff-hubspot-solutions-partner.jpg)![jeff-objectives-based-onboarding](https://www.walkwithpic.com/hubfs/jeff-objectives-based-onboarding.jpg)![jeff-hubspot-salesforce-int](https://www.walkwithpic.com/hubfs/jeff-hubspot-salesforce-int.jpg)\ \ ### Jeff's popular posts\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ [Subject Matter Experts: Why Won't You Write Quality Blog Content?](https://www.walkwithpic.com/blog/subject-matter-experts-why-wont-you-write-quality-blog-content)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [Marketing Funnel or Flywheel?](https://www.walkwithpic.com/blog/marketing-funnel-or-flywheel)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [Inbound Marketing is a Team Sport, Don't Go It Alone](https://www.walkwithpic.com/blog/inbound-marketing-is-a-team-sport-dont-go-it-alone)\ \ Robb Luther\ \ VP of Business Development\ \ Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.\ \ If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.\ \ ![robb-HS-gdd-cert](https://www.walkwithpic.com/hubfs/robb-HS-gdd-cert.jpg)\ \ ### Robb's popular posts\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [How to Build a Strong Marketing Budget](https://www.walkwithpic.com/blog/how-to-build-marketing-budget-bak)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [How to Justify Increasing Your Marketing Budget Using Data](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ Brad Gerlach\ \ VP of Operations & SEO Specialist\ \ Brad is our resident SEO Specialist, and he devotes his time to obtaining quality traffic that matches the interests of our clients\'92 products and services. His philosophy is to give Google\'92s algorithm what it wants \'96 valuable and resourceful content that will fulfill a user\'92s needs. While Google doesn\'92t come out and tell you what it wants, Brad is an expert at deciphering what will work and applying our strategies accordingly.\ \ ![brad-HS-solutions-partner-program-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-solutions-partner-program-cert-1.jpg)![brad-HS-SEO-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-SEO-cert-1.jpg)![brad-HS-service-hub-software-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-service-hub-software-cert-1.jpg)![brad-HS-inbound-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-inbound-cert-1.jpg)![brad-HS-mktg.hub-implementation-cert-1](https://www.walkwithpic.com/hubfs/brad-HS-mktg.hub-implementation-cert-1.jpg)\ \ ### Brad's popular posts\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [How to Measure SEO Performance for Results](https://www.walkwithpic.com/blog/measure-seo-performance)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [4 Small Business SEO Tips I Ignored to Grow Traffic \\[Case Study\\] (25 Website Must-Haves/Checklist)](https://www.walkwithpic.com/blog/small-business-seo-tips-0)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [How to Gain Traffic from Google to Your Business Website with SEO Meta Tags](https://www.walkwithpic.com/blog/seo-meta-tags)\ \ Blaine Clapper\ \ VP of Marketing\ \ As PIC\'92s Vice President of Marketing, Blaine leads internal marketing strategy and initiatives and serves as a strategist and consultant to our rapidly expanding customer base of growth-focused businesses. He also leads the development and delivery of new marketing service offerings.\ \ With more than 30 years of marketing and sales experience, Blaine is available to analyze your business\'92 current marketing and sales processes and then \'93walk with you\'94 to design and implement an effective, goal-oriented marketing strategy.\ \ ![Client Management Blaine Clapper](https://www.walkwithpic.com/hubfs/client-management-blaine%20(1).jpg)![Inbound Sales Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/inbound-sales-certified.jpg)![Social Media Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/social-media-certified.jpg)![Growth-Driven Design Agency Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/growth-driven-design-agency-certified%20(1).jpg)![Inbound Marketing Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/inbound-marketing-certified%20(1).jpg)![Inbound Certified Blaine Clapper](https://www.walkwithpic.com/hubfs/inbound-certified%20(1).jpg)![blaine-hubspot-marketing-software](https://www.walkwithpic.com/hubfs/blaine-hubspot-marketing-software.jpg)![blaine-hubspot-sales-software](https://www.walkwithpic.com/hubfs/blaine-hubspot-sales-software.jpg)![blaine-marketing-hub-implementation](https://www.walkwithpic.com/hubfs/blaine-marketing-hub-implementation.jpg)\ \ ### Blaine's popular posts\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ [How to Work With Your Marketing Agency](https://www.walkwithpic.com/blog/how-to-work-with-your-marketing-agency)\ \ Mariana Forteza\ \ Tech Lead\ \ Mariana is the lead developer of our design and development team. She works with the team to plan how to create solutions for our clients in the most efficient way, keeping the clients\'92 needs front and center. She is passionate about new technologies and learning new and exciting things every day. Mariana is constantly finding new ways to make our sites perform the best way possible.\ \ ![mariana-HS-CMS-developer-cert-small](https://www.walkwithpic.com/hubfs/mariana-HS-CMS-developer-cert-small.jpg)![mariana-HS-gdd-cert](https://www.walkwithpic.com/hubfs/mariana-HS-gdd-cert.jpg)\ \ Trista Rodriguez\ \ Director of Foundational Services\ \ Trista works with our clients to plan and implement objective based marketing campaigns and websites. By staying focused on goals and the metrics that matter, she helps clients' marketing efforts stay on track to be successful. By coordinating with PIC's design and development team, marketing specialists, project management, and resources, Trista makes our clients' strategies work for them.\ \ ![trista-google-partner](https://www.walkwithpic.com/hs-fs/hubfs/trista-google-partner.png?width=120&height=120&name=trista-google-partner.png)![trista-HS-contextual-marketing-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-contextual-marketing-cert-1.jpg)![trista-HS-digital-advertising-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-digital-advertising-cert-1.jpg)![trista-HS-gdd-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-gdd-cert-1.jpg)![trista-HS-inbound-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-inbound-cert-1.jpg)![trista-HS-marketing-software-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-marketing-software-cert-1.jpg)![trista-HS-social-media-cert-1](https://www.walkwithpic.com/hubfs/trista-HS-social-media-cert-1.jpg)\ \ ### Trista's popular posts\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [Image SEO: Best Practices for SEO Friendly Images](https://www.walkwithpic.com/blog/image-seo/)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ [Featured Images: Why They Matter](https://www.walkwithpic.com/blog/featured-images-why-they-matter)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [4 Week\'a0Small Business Marketing Plan - From Concept to Implementation](https://www.walkwithpic.com/blog/4-week-small-business-marketing-plan)\ \ Matt Chandler\ \ Client Success Manager\ \ Matt's primary role at PIC is to implement and oversee tasks that aim to improve the functionality and reliability of our marketing campaigns and development projects. As the Client Success Manager, he bridges the gap between PIC's technical development team and our marketing specialists to push projects towards their end goal. He works heavily in Google Analytics, Google Tag Manager, Cookie Consent Management Platforms, and other evolving toolsets to meet the demands of the ever-evolving digital landscape.\ \ ![matt-cert-1](https://www.walkwithpic.com/hubfs/matt-cert-1.jpg)![matt-cert-2](https://www.walkwithpic.com/hubfs/matt-cert-2.jpg)\ \ ### Matt's popular posts\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ [How Will Google Consent Mode v2 Impact Advertisers in 2024?](https://www.walkwithpic.com/blog/google-consent-mode-v2-impact)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [How to Exclude HubSpot URL Query Parameters in Google Analytics](https://www.walkwithpic.com/blog/exclude-hubspot-url-query-parameters-google-analytics)\ \ Parker Hurley\ \ Webmaster\ \ Parkers primary role at PIC involves client success, and keeping clients updated on where they currently stand analytically. Parker assists clients in setting up Google Analytics tracking, as well as tagging events and tracking goals. Providing monthly reports, tracking SEO health, and relaying unexpected shifts in traffic highlight a few areas where Parker improves the clients understanding of their online presence.\ \ ![parker-google-partner](https://www.walkwithpic.com/hs-fs/hubfs/trista-google-partner.png?width=120&height=120&name=trista-google-partner.png)![parker-HS-content-marketing-cert](https://www.walkwithpic.com/hubfs/parker-HS-content-marketing-cert.jpg)![parker-HS-email_marketing-cert](https://www.walkwithpic.com/hubfs/parker-HS-email_marketing-cert.jpg)![parker-HS-inbound-cert](https://www.walkwithpic.com/hubfs/parker-HS-inbound-cert.jpg)![parker-HS-reporting-cert](https://www.walkwithpic.com/hubfs/parker-HS-reporting-cert.jpg)![parker-HS-seo-cert](https://www.walkwithpic.com/hubfs/parker-HS-seo-cert.jpg)![parker-HS-cms-cert](https://www.walkwithpic.com/hubfs/parker-HS-cms-cert.jpg)\ \ ### Parker's popular posts\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [Tech Deck for Small Business](https://www.walkwithpic.com/blog/tech-deck-for-small-business)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ [How to Leverage Google Ads for Small Businesses During COVID-19](https://www.walkwithpic.com/blog/google-ads-for-small-business)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ [How Google My Business Can Increase Customer Reviews](https://www.walkwithpic.com/blog/how-google-my-business-can-increase-customer-reviews)\ \ Emily Snyder\ \ Digital Marketing Account Manager\ \ Emily's background in Project Management, Graphic Design, Marketing and Sales come together through her work at PIC. Emily enjoys the challenge of problem solving, and loves determining solutions that work for each specific situation within our clients' differing industries. She manages the day-to-day of clients services, ensuring tasks are done on time and to the high level of quality you should expect from our team. She works closely with strategists to define projects and reports back to our clients.\ \ ![emily-asana-cert](https://www.walkwithpic.com/hubfs/emily-asana-cert.jpg)![emily-HS-digital-advertising-cert](https://www.walkwithpic.com/hubfs/emily-HS-digital-advertising-cert.jpg)![emily-HS-inbound-marketing-cert-1](https://www.walkwithpic.com/hubfs/emily-HS-inbound-marketing-cert-1.jpg)![Emily-HubSpot-Digital-Marketing-Cert](https://www.walkwithpic.com/hubfs/Emily-HubSpot-Digital-Marketing-Cert.webp)![Emily-HubSpot-Objectives-Based-Onboarding-Cert](https://www.walkwithpic.com/hubfs/Emily-HubSpot-Objectives-Based-Onboarding-Cert.webp)![Emily-HubSpot-Marketing-Software-Cert](https://www.walkwithpic.com/hubfs/Emily-HubSpot-Marketing-Software-Cert.webp)\ \ Mar\'eda Jos\'e9 Marfet\'e1n\ \ Director of Design and Development Team\ \ With a keen eye for detail and a passion for user-centered design, she leads a talented team of designers and developers to create exceptional websites and marketing materials. Majo's expertise in balancing aesthetics and functionality ensures that our clients' digital presence not only looks stunning but also delivers a seamless and engaging experience for their target audience.\ \ ![majo-HS-gdd-cert](https://www.walkwithpic.com/hubfs/majo-HS-gdd-cert.jpg)![majo-cms-marketers](https://www.walkwithpic.com/hubfs/majo-cms-marketers.jpg)\ \ Ramiro Iri\'f1iz\ \ Account Manager\ \ In his role as Account Manager, Ramiro collaborates closely with strategists and clients to develop results-oriented strategies and campaigns. He manages day-to-day client services, ensuring tasks are completed on time and meet our team's high standards. By maintaining open communication and regularly reporting progress, he ensures clients find significant value in our services.\ \ Leveraging his extensive background in design and front-end development, Ramiro ensures projects are visually stunning and user-friendly across all platforms. His multifaceted skills allow him to oversee projects from start to finish, guaranteeing exceptional quality at every stage.\ \ ![ramiro-HS-CMS-developer-cert](https://www.walkwithpic.com/hubfs/ramiro-HS-CMS-developer-cert.jpg)![cert-ramiro-iri\'f1iz-2](https://www.walkwithpic.com/hubfs/cert-ramiro-iri%C3%B1iz-2.png)![cms-marketers-badge](https://www.walkwithpic.com/hubfs/cms-marketers-badge.png)\ \ Michael Dill\ \ Content & Email Specialist\ \ No website, email, blog, or marketing campaign is complete without content, which is where Mike comes in. If your emails aren\'92t effective, your blogs don\'92t captivate your audience, and your landing pages have poor conversion rates, you may have a content issue. \'a0Mike loves nothing more than breaking down these content troubles so he can identify the cause and articulate a solution that enthralls the audience and drives results.\ \ ![mike-HS-content-marketing-cert](https://www.walkwithpic.com/hubfs/mike-HS-content-marketing-cert.jpg)![mike-HS-inbound-cert-1](https://www.walkwithpic.com/hubfs/mike-HS-inbound-cert-1.jpg)![mike-HS-SEO-cert-1](https://www.walkwithpic.com/hubfs/mike-HS-SEO-cert-1.jpg)\ \ ### Mike's popular posts\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [4 Culprits Behind Your Major Drop in Website Traffic](https://www.walkwithpic.com/blog/4-culprits-behind-your-major-drop-in-website-traffic)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ [ADA Website Compliance Guidelines - What You Need to Know](https://www.walkwithpic.com/blog/ada-website-compliance-guidelines)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ [5 Website Conversion Metrics that Reveal Traffic Problems](https://www.walkwithpic.com/blog/5-website-conversion-metrics-that-reveal-traffic-problems)\ \ Jatinder Saini\ \ WordPress Manager / Web Developer\ \ Jatinder is PIC\'92s go-to for all Wordpress sites. He makes sure they are updated, running smoothly, and error free. He also manages our server in between his work on web development and maintenance projects. Jatinder\'92s duties are mostly behind the scenes, but they are critical to ensure everything is working properly and flawlessly.\ \ ![jatinder-HS-CMS-developer-cert-1](https://www.walkwithpic.com/hubfs/jatinder-HS-CMS-developer-cert-1.jpg)![jatinder-HS-digital-advertising-cert-1](https://www.walkwithpic.com/hubfs/jatinder-HS-digital-advertising-cert-1.jpg)![jatinder-HS-inbound-cert-2](https://www.walkwithpic.com/hs-fs/hubfs/jatinder-HS-inbound-cert-2.jpg?width=300&height=168&name=jatinder-HS-inbound-cert-2.jpg)\ \ Jimena Panzera\ \ Designer\ \ Jimena has expanded PIC\'92s talents even further into creating compelling visual ideas for brands. Whether it\'92s a new brand or re-branding, she helps define our clients\'92 logos and Brand Guide to fit with their audience and overall message. Jimena crafts graphics and animated banners for websites, blogposts, and social media with the objective of making their brand stand out from the rest in such a visual and competitive world.\ \ Sergio Da Silva\ \ Full Stack Web Developer\ \ As part of our design and development team, Sergio performs a vast array of developing tasks. He builds websites based on the team\'92s designs, and makes sure that the desired functions and features are incorporated. Sergio ensures that our websites are free of any bugs, scripts are implemented, and that speed is top-notch.\ \ ![sergio-HS-CMS-marketers-cert](https://www.walkwithpic.com/hubfs/sergio-HS-CMS-marketers-cert.jpg)![sergio-HS-CMS-developer-cert](https://www.walkwithpic.com/hubfs/sergio-HS-CMS-developer-cert.jpg)\ \ Michelle Massung\ \ HubSpot Specialist\ \ Michelle is our HubSpot Specialist. She recognizes that each company has its own unique needs and its own vision of success. With a background as a business analyst and a penchant for problem-solving, Michelle loves to find solutions that will make HubSpot the most efficient and effective CRM for you.\ \ ![michelle-HS-delivering-sales](https://www.walkwithpic.com/hubfs/michelle-HS-delivering-sales.jpg)![michelle-HS-inbound-cert](https://www.walkwithpic.com/hubfs/michelle-HS-inbound-cert.jpg)![michelle-HS-mkt-hub-imp](https://www.walkwithpic.com/hubfs/michelle-HS-mkt-hub-imp.jpg)![michelle-HS-mkt-software-cert](https://www.walkwithpic.com/hubfs/michelle-HS-mkt-software-cert.jpg)![michelle-HS-sales-software-cert](https://www.walkwithpic.com/hubfs/michelle-HS-sales-software-cert.jpg)![michelle-HS-reporting-cert](https://www.walkwithpic.com/hubfs/michelle-HS-reporting-cert.jpg)![michelle-hubspot-solutions-partner](https://www.walkwithpic.com/hubfs/michelle-hubspot-solutions-partner.jpg)![michelle-platform-consulting](https://www.walkwithpic.com/hubfs/michelle-platform-consulting.jpg)![michelle-sales-hub-implementation](https://www.walkwithpic.com/hubfs/michelle-sales-hub-implementation.jpg)![mich-hs-data-integration](https://www.walkwithpic.com/hubfs/mich-hs-data-integration.jpg)![mich-objective-base-onboarding](https://www.walkwithpic.com/hubfs/mich-objective-base-onboarding.jpg)![mich-salesforce-integration](https://www.walkwithpic.com/hubfs/mich-salesforce-integration.jpg)![mich-service-hub-software](https://www.walkwithpic.com/hubfs/mich-service-hub-software.jpg)\ \ James Kappernaros\ \ Paid Media Specialist\ \ Jim has a background in graphic design and social media management. He uses that experience to produce effective social media ads and search engine marketing. Jim enjoys the challenge of creative problem solving and is happy to have the opportunity to work with the talented creative professionals at PIC. Working closely with account managers and graphic designers to create eye catching digital ads that bring our clients and their hero's together.\ \ ![Social Media Cerfified](https://www.walkwithpic.com/hubfs/jim-badge.webp)![g-a-search](https://www.walkwithpic.com/hubfs/g-a-search.webp)![g-a-display](https://www.walkwithpic.com/hubfs/g-a-display.webp)![Google-Ads-Video-Certification-_-Google](https://www.walkwithpic.com/hubfs/Google-Ads-Video-Certification-_-Google.webp)![AI-powered-shopping-ads-google2](https://www.walkwithpic.com/hubfs/AI-powered-shopping-ads-google2.png)![Hubspot Certificate](https://www.walkwithpic.com/hubfs/Hubspot%20Certificate.jpg)\ \ Stefanie Piscitello\ \ Office Manager\ \ Stefanie's primary role as office manager is to be the liaison between clients, vendors, our partners, & PICsters also known as our team! She has over 20+ years of professional experience in business management, sales, guest relations, and customer care. Her passion for office management comes from her love for personal interaction and organizational excellence. She has an in-depth understanding of contract negotiations, budgets, payroll, and office organization needs. Stefanie is always happy to help and provides assistance when needed!\ \ Macarena Cuinat\ \ Graphic Designer\ \ Macarena brings to PIC a blend of creativity, technical expertise, and strategic insight to every project she undertakes. Her keen eye for design and attention to detail ensures that each visual asset she creates captivates and resonates with our clients' target audience. Her designs are not only aesthetically pleasing but also strategically crafted to drive engagement and achieve our clients' marketing objectives.\ \ Felicia Garland\ \ Developer\ \ Leesh draws upon 10 years of development experience to ensure that the client's needs are not only implemented efficiently, but well-communicated and understood by everyone involved. She also gets hands-on with development work and collaborates with everyone on the PIC dev team to ensure workflows are forward-thinking and aligned with modern standards. This translates to cleaner implementation, faster development, and more stable deployment of site features\'97with fewer interruptions to service.\ \ Tiffany Ferris\ \ Tiffany's experience working with strategists and clients to create results-oriented strategies and campaigns. \'a0She manages the day-to-day of clients services, ensuring tasks are done on time and to the high level of quality you should expect from our team. She works closely with strategists to define projects and reports progress for our clients.\ \ [![](https://no-cache.hubspot.com/cta/default/483844/44bada1a-803b-405c-adc6-74ef27e56fb9.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/44bada1a-803b-405c-adc6-74ef27e56fb9)\ \ ## **Working with PIC is a growth partnership**\ \ Leverage our knowledge and decades of experience to find the most direct path to your growth goals.\ \ - ![testimonial-company-1](https://www.walkwithpic.com/hs-fs/hubfs/testimonial-company-1.png?width=1204&height=654&name=testimonial-company-1.png)\ \ \ \ \ \ "High-Quality HubSpot training and support. I have had the pleasure of working with PIC for the last year. Their talented and professional team has assisted our organization with HubSpot training and support both remotely and in person. They have always been available to answer any questions or assist with any projects in a very timely fashion. I could not recommend this company and its team enough. The training they provided was thorough and their team is always a pleasure to work with."\ \ Bob RickerDojo Networks\ \ - ![LCS_website_mockup_2b](https://www.walkwithpic.com/hs-fs/hubfs/LCS_website_mockup_2b.png?width=1150&height=700&name=LCS_website_mockup_2b.png)\ \ \ \ \ \ "Professionalism, Quality, Responsiveness, Value. We have been working with PIC Consulting / Jeff Schroeffel for over 5 years. Their level of professionalism is above and beyond any other company we have used. They make sure we are informed and aware of everything they are working on for us and provide monthly updates on our results. They have helped us grow our business to a level we couldn\'92t have imagined. I would recommend them to any company looking to grow their business in the ecommerce world."\ \ Steven StinerLion Country Supply\ \ - ![ISC_mockup_website_2b](https://www.walkwithpic.com/hs-fs/hubfs/ISC_mockup_website_2b.png?width=1150&height=700&name=ISC_mockup_website_2b.png)\ \ \ \ \ \ "Couldn't Ask for a Better Partner. PIC is a great partner for Industrial Scientific. Their knowledge of HubSpot is fantastic and their level of customer service is world-class. I would highly recommend working with PIC! Services provided paid advertising, full inbound marketing services, and content creation"\ \ Julie PrexIndustrial Scientific\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/about-us)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Link Building Strategies\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=abdd7be8e68666993cab02e9947ac263-1741701468394&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=abdd7be8e68666993cab02e9947ac263&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=18939579747.31897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building)\ \ [Contact us](https://www.pittsburghinternetconsulting.com/contact-us?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075) \\| [412-324-3102](tel:412-324-3102)\ \ - [Knowledge Base](https://www.pittsburghinternetconsulting.com/knowledge?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075)\ - [Blog](https://www.pittsburghinternetconsulting.com/blog?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075)\ \ - Twitter\ - Facebook\ - LinkedIn\ \ [![ \'96 Pittsburgh Internet Consulting](https://www.walkwithpic.com/hs-fs/hub/483844/file-2481543607-png/images/2014-pic-logo.png)](https://www.walkwithpic.com/)\ \ - [Growth Marketing](https://www.walkwithpic.com/growth-marketing)\ \ \ - [Inbound Marketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing)\ - [Account-Based Marketing](https://www.walkwithpic.com/account-based-marketing)\ - Hero Mission Strategy\'99\ - [Search Engine Optimization (SEO)](https://www.walkwithpic.com/search-engine-optimization)\ - [Paid Search (PPC / SEM)](https://www.walkwithpic.com/search-engine-marketing)\ - [Content & Copywriting Services](https://www.walkwithpic.com/content-development-copywriting)\ - [Social Media Marketing](https://www.walkwithpic.com/social-media-marketing)\ - [Email Marketing](https://www.walkwithpic.com/email-marketing)\ - [Website Design](https://www.walkwithpic.com/website-design)\ \ \ - [Design & Development](https://www.walkwithpic.com/website-design)\ - [eCommerce Solutions](https://www.walkwithpic.com/ecommerce-website-development)\ - [HubSpot](https://www.walkwithpic.com/hubspot-services)\ \ \ - [HubSpot Services](https://www.walkwithpic.com/hubspot-services)\ - [HubSpot Training](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training)\ - [About Us](https://www.walkwithpic.com/about-us)\ \ \ - [Working with PIC](https://www.walkwithpic.com/about-us)\ - [Case Studies](https://www.walkwithpic.com/case-studies)\ - [Careers](https://piconsulting.bamboohr.com/jobs/)\ - [Walk With You Marketing\'99](https://www.walkwithpic.com/walk-with-you-inbound-marketing)\ - [Contact Us](https://www.walkwithpic.com/contact-us)\ - [Resources & Events](https://www.walkwithpic.com/resources)\ - [Blog](https://www.walkwithpic.com/blog)\ - [Idea Lab](https://www.walkwithpic.com/idea-lab)\ \ # Link Building is Truly Link Earning\ \ Quality **inbound\'a0links**\'a0are a crucial element to the success of marketing your website and achieving\'a0[SEO results](https://www.pittsburghinternetconsulting.com/search-engine-optimization?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075). Search engines work on the premise that every link directed to your site is an endorsement of your website. Our consulting on inbound link building is focused on teaching you how to earn links online and helping insure that your company earns them. \'a0We handle the SEO basics of traditional link building. Then we teach you how to do online public relations and earn a solid reputation online. \'a0Your consultant walks you through this for the life of your website.\ \ The search engines are trying to measure naturally occuring inbound links. \'a0So the best way to increase your site's link popularity is to do it the hard way. \'a0This means go out and earn links pointing to your website. \'a0The first and most important way to build links is to run a great business and have a useful website. \'a0If you run your business well, you will earn quality links over time. \'a0The next link earning technique is through content development. \'a0Build up the quality information on your site, and you will gain links. \'a0Once our clients have those two steps started, we focus on creating a custom link building strategy for their website.\ \ ## Custom Link Strategy Pieces:\ \ 1. Traditional link building\ 2. Leverage company relationships\ 3. Review & expand content & press relaease distribution\ 4. Competitor link analysis plan\ 5. Develop unique & custom link projects\ \ ## How Can We Help You\ \ ### Free Competitor Link Analysis\ \ First Name\ \ Last Name\ \ Email\\*\ \ Company Name\ \ Website URL\\*\ \ Street Address\ \ City\ \ State/Region\ \ Postal Code\ \ Competitor #1\\*\ \ Competitor #2\ \ Notes\ \ ## What Determines Inbound Link Quality?\ \ This is actually very simple. \'a0First, how much does the website linking to you relate to your target market? \'a0If the site's content matches your industry or location, that is one key step to quality. Second, how much authority or link populary does that website have? \'a0The more popular a website, the more "link juice" it will send. \'a0Third, where does your link appear? \'a0A link on the website's home pages is much more valuable than one on the 10th page of it's link trading section.\ \ Improving inbound link popularity is one of the most difficult pieces of inbound marketing. Our agency can help. \'a0[Contact us today](https://www.pittsburghinternetconsulting.com/contact-us?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075)\'a0and discuss what\'a0**Pittsburgh Internet Consulting**\'a0can do for you.\ \ We don\'92t just build websites.\ \ We design your online strategy.\ \ [CALL TODAY\\\\\ \\\\\ **412 942 0222**](https://www.walkwithpic.com/cs/c/?cta_guid=9a42ff5f-2dc7-4872-a6a9-cdbb5b27a208&signature=AAH58kHbSglbcoYj9lyIo_nWfu0zH-xnlw&portal_id=483844&pageId=2777298390&placement_guid=1bd40469-a0b6-4336-8d05-363d05e60152&click=c5248066-89ed-4647-8aa3-7bee022d5aff&contentType=standard-page&redirect_url=APefjpGG6gxi9kKKh8YKj54_na7i5WSe_VMiXlLG7WyzK2nQHBwfUE2OKIN0O0I-_nDbCi9mcVIXUSprD8NwYyba5tkJgvfnxRmyAgvMdF9rB6dB5ZoJOtZKKXlfKgXJ62spN6WBqcJTErsnpy5Qnlpdhi-k-EEMmaGdBc8STg2z5LuMiRiaNMSg1LwY208V5lXyIXolacsPI21aIJs1rHfPFFhwIf-PSpJaRlbVs-nnDetaofpF8petsW8_sBpDzxfSsnUZlgM27uZsB5lEZ1mPLnSePctd-Q&hsutk=f6b8d88f35240cebb4e228d60ad572db&canon=https%3A%2F%2Fwww.walkwithpic.com%2Flink-building&ts=1741701468476&__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075 "CALL TODAY 412 942 0222")\ \ ### From Our Blog\ \ [Harnessing SaaS User Insights for Customer-Centric Product Development](https://www.walkwithpic.com/blog/saas-user-insights-customer-centric-development)\ \ [Using the Customer Engagement Pyramid to Build SaaS Retention and Advocacy](https://www.walkwithpic.com/blog/customer-engagement-pyramid-saas-retention-advocacy)\ \ [How to Create a Digital Marketing Budget \\| Maximize ROI with Smart Planning](https://www.walkwithpic.com/blog/how-to-create-a-digital-marketing-budget)\ \ [SaaS User Behavior Analysis: Predicting and Fostering Brand Advocacy](https://www.walkwithpic.com/blog/saas-user-behavior-analysis-brand-advocacy)\ \ [Leveraging User-Generated Content (UGC) to Drive SaaS Growth \\| Build Trust & Amplify Marketing](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ - Internet Marketing\ - [Inbound Marketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing)\ - [Search Engine Marketing (PPC / SEM)](https://www.walkwithpic.com/search-engine-marketing)\ - Website Consulting\ - [Website Design & Development](https://www.walkwithpic.com/website-design)\ - Quick Links\ - [Blog](https://www.walkwithpic.com/blog)\ - [Case Studies](https://www.walkwithpic.com/case-studies)\ - [Events](https://www.walkwithpic.com/events)\ \ ### Pittsburgh Internet Consulting\ \ 2840 Library Rd \'96 Suite 240\ \ Pittsburgh, PA 15234\ \ P: 412-324-3102\ \ - Twitter\ - Facebook\ - LinkedIn\ \ [![hubspot-gold-partner-1](https://www.walkwithpic.com/hs-fs/hubfs/hubspot-gold-partner-1.png?width=153&height=105&name=hubspot-gold-partner-1.png)](https://www.hubspot.com/agencies/pittsburgh-internet-consulting?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075)\ \ ![Pic-Google-Partner.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Pic-Google-Partner.jpg?width=135&name=Pic-Google-Partner.jpg)\ \ [![BBB-Logo](https://www.walkwithpic.com/hubfs/BBB-Logo.png)](https://www.bbb.org/us/pa/pittsburgh/profile/internet-marketing-services/pittsburgh-internet-consulting-inc-0141-22000877)\ \ Copyright \'a9 2025 **[Pittsburgh Internet Consulting](https://www.pittsburghinternetconsulting.com/?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075)**\ \ [Privacy Policy](https://www.pittsburghinternetconsulting.com/privacy-policy?__hstc=233832769.f6b8d88f35240cebb4e228d60ad572db.1741701466910.1741701466910.1741701466910.1&__hssc=233832769.1.1741701466910&__hsfp=1283270075)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD03ODI3NWU0MS03YWJiLTRmMjktOTNhZS1jOGNjZGNjOWE3MWMmcGF0aE5hbWU9L2xpbmstYnVpbGRpbmcmdmlzaXRvcklkPTU4MGY3MzQ1LTM2MDctNDg1YS04ZmE5LWNmMjdhYjFiNDljNSZ2aXNpdElkPWVjNzgzZDkwLWI4MTYtNDVlYS04NDEzLWExYTJkYTU5NDAyMSZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDY3JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDY3)\ \ ## Trista Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=ca616d29145c3de23f515a6087e2b948-1741701467936&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=ca616d29145c3de23f515a6087e2b948&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=1638418906.3452404&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Trista\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![Email Best Practices](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_email_marketing.png?width=596&name=featured_images_email_marketing.png)](https://www.walkwithpic.com/blog/email-best-practices)\ \ [Email Marketing](https://www.walkwithpic.com/blog/topic/email-marketing)\ \ ## [Email Marketing Tips to Increase CTR and User Actions](https://www.walkwithpic.com/blog/email-best-practices)\ \ 20 Oct 2020\ \ \ Writing a good marketing email involves key items for maintaining content relevancy, the trust of your audience, and buyer conversion.\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Featured-Images-Are-Important.jpg?width=596&name=Featured-Images-Are-Important.jpg)](https://www.walkwithpic.com/blog/featured-images-why-they-matter)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Featured Images: Why They Matter](https://www.walkwithpic.com/blog/featured-images-why-they-matter)\ \ 15 May 2020\ \ \ You take weeks or months to complete the perfect blog post or webpage. You have made infographics and charts, you have found images to tell your story. You have ensured that you have all the SEO tags...\ \ [![4 Week\'a0Small Business Marketing Plan](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_4week_marketing_plan_checklist.jpg?width=596&name=featured_images_4week_marketing_plan_checklist.jpg)](https://www.walkwithpic.com/blog/4-week-small-business-marketing-plan)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [4 Week\'a0Small Business Marketing Plan - From Concept to Implementation](https://www.walkwithpic.com/blog/4-week-small-business-marketing-plan)\ \ 22 Apr 2020\ \ \ As a small business owner, it is tough to wade through the growing presence of internet marketing. Your business will likely have to adjust in some form as the world continues to get more digital....\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Image-SEO.jpg?width=596&name=Image-SEO.jpg)](https://www.walkwithpic.com/blog/image-seo/)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Image SEO: Best Practices for SEO Friendly Images](https://www.walkwithpic.com/blog/image-seo/)\ \ 16 Jun 2017\ \ \ Using images on your website and blog posts serve many purposes. I mean, how boring would it be to go to a web page and just see words on a white screen. Blah.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEpH2epXYgdhJOLBIHTuOngO4Nw2Q&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=fc5018e5-9958-415c-93c7-4f09b9e129c0&contentType=listing-page&redirect_url=APefjpHUXui3vz1QtoU8wpyhpAf-jGwQuMUxXHS-MA_7IddybNTBblEyzg1Arzp4HpYtM9aL6pdu&hsutk=91a270f22a5e2a12523e5b0daaf358e0&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftrista&ts=1741701468274&__hstc=233832769.91a270f22a5e2a12523e5b0daaf358e0.1741701467113.1741701467113.1741701467113.1&__hssc=233832769.1.1741701467113&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.91a270f22a5e2a12523e5b0daaf358e0.1741701467113.1741701467113.1741701467113.1&__hssc=233832769.1.1741701467113&__hsfp=1283270075&hsutk=91a270f22a5e2a12523e5b0daaf358e0&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.91a270f22a5e2a12523e5b0daaf358e0.1741701467113.1741701467113.1741701467113.1&__hssc=233832769.1.1741701467113&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - 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![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA75rXa_bQLQzbsijHYnqnj7885CmidA7p5hSx4B3pAs8aD5bGdNVgveaBlBtzfet1oLoSi_h9J460_9Bb-JiqDT0qRBlspYE3aANxCqE1I0IBmQkGW7WO2S6dneh19pVgiAv-v-BwqpY3vxpbWR3Xgcqgx1HaKHCUIGaA1rerCswfkjnHQnhFMC_Kbt9HCrbKdCFttBdSa7cPmc_E_8TwPjX3vvig&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## Growth Marketing Insights\ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ ## Growth Marketing Blog\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![How to Increase Your Marketing Budget Using Data](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png?width=1788&name=featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png)](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Justify Increasing Your Marketing Budget Using Data](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ 11 Feb 2022\ \ \ You have stretched your marketing dollars as far as they can go, but there is no avoiding requesting an increase to your budget. In our previous posts, we\'92ve provided which KPIs to present, which...\ \ [![Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Marketing%20Data%20Visualizations%20that%20Your%20CEO%20Will%20Love.png?width=1788&name=featured_images_Marketing%20Data%20Visualizations%20that%20Your%20CEO%20Will%20Love.png)](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ 09 Feb 2022\ \ \ Your experience and proven success in marketing landed you the honor of reporting data to your CEO. How do you best demonstrate your expertise to your C-Suite? The solution is in data visualization...\ \ [![How to present your marketing data to your CEO](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png?width=1788&name=featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png)](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Present Your Marketing Data to Your CEO](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ 08 Feb 2022\ \ \ You have developed detailed and easy-to-understand marketing graphs and charts. Now you must prepare your presentation and narrative to deliver to your CEO. No two executives are the same. So, how do...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_top_kpis_ceo_cares_about-1.png?width=1788&name=featured_images_top_kpis_ceo_cares_about-1.png)](https://www.walkwithpic.com/blog/digital-marketing-kpi-ceo)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Top 3 Digital Marketing KPIs Your CEO Cares About](https://www.walkwithpic.com/blog/digital-marketing-kpi-ceo)\ \ 03 Feb 2022\ \ \ As a marketing director, you are responsible for spending your allocated dollars appropriately. How do you demonstrate the appropriateness of marketing campaign spending to a CEO who, at best, is...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ [![Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png?width=1788&name=featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png)](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ 03 Feb 2022\ \ \ Your website can feel like a drop in the ocean of the world wide web. A traditionally designed website can quickly become irrelevant in the face of constant tech advancements. How do you keep your...\ \ [![Quality Web Traffic](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_quality_traffic.png?width=1788&name=featured_images_quality_traffic.png)](https://www.walkwithpic.com/blog/quality-website-traffic)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [What is Quality Website Traffic and How Do I Get It?](https://www.walkwithpic.com/blog/quality-website-traffic)\ \ 27 Jan 2022\ \ \ When it comes to website traffic, it\'92s easy to think that more is automatically better than less. After all, the more people who see what products or services you\'92re selling, the better, right?\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_4culprits_Drop_Website_Traffic.png?width=1788&name=featured_images_4culprits_Drop_Website_Traffic.png)](https://www.walkwithpic.com/blog/4-culprits-behind-your-major-drop-in-website-traffic)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [4 Culprits Behind Your Major Drop in Website Traffic](https://www.walkwithpic.com/blog/4-culprits-behind-your-major-drop-in-website-traffic)\ \ 21 Dec 2021\ \ \ These days, your website is your ultimate marketing tool. Regardless of what type of business you run or who your audience is, you need to ensure people are able to easily find and use your website.\ \ [![5 Website Conversion Metrics that Reveal Traffic Problems](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_5_website_conversion_metrics_Mesa%20de%20trabajo%201%20copia%209.png?width=1788&name=featured_images_5_website_conversion_metrics_Mesa%20de%20trabajo%201%20copia%209.png)](https://www.walkwithpic.com/blog/5-website-conversion-metrics-that-reveal-traffic-problems)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ \ \ \ \ \ , [Lead Generation](https://www.walkwithpic.com/blog/topic/lead-generation)\ \ ## [5 Website Conversion Metrics that Reveal Traffic Problems](https://www.walkwithpic.com/blog/5-website-conversion-metrics-that-reveal-traffic-problems)\ \ 16 Nov 2021\ \ \ There\'92s a seemingly endless number of website conversion metrics you could be tracking, which leaves many marketers wondering, \'93Do I really need to pay attention to all of these?\'94\ \ [Prev](https://www.walkwithpic.com/blog/page/4) [3](https://www.walkwithpic.com/blog/page/3) [4](https://www.walkwithpic.com/blog/page/4) [5](https://www.walkwithpic.com/blog/page/5) [6](https://www.walkwithpic.com/blog/page/6) [7](https://www.walkwithpic.com/blog/page/7) [Next](https://www.walkwithpic.com/blog/page/6)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/page/5)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Virtual CMO Services\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=668fa85b732b270550428f9da3a2391c-1741701471389&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=668fa85b732b270550428f9da3a2391c&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=85288620133.44844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services)\ \ # Virtual CMO Services\ \ ### Add an Experienced Marketing Strategist to Your Team\ \ ## Virtual Chief Marketing Officer\ \ PIC\'92s Virtual Chief Marketing Officer (vCMO) service provides high-end strategic marketing expertise to growth-oriented companies that lack senior [growth marketing](https://www.walkwithpic.com/growth-marketing) leadership. While the role is outsourced, PIC\'92s vCMO functions as part of your core leadership and marketing teams.\ \ ![hero-img-vcmo](https://www.walkwithpic.com/hubfs/hero-img-vcmo.svg)\ \ ### Benefits of a Virtual CMO Service:\ \ - Delivers an engaged and experienced marketing professional who provides strategic advice and leadership\ \ - Facilitates the development and implementation of a comprehensive marketing plan to help you meet growth objectives\ \ - Provides a mentor who will transfer knowledge by working as a part of your core leadership and marketing teams\ \ - Brings years of marketing experience to help guide your business to the most appropriate marketing channels, best practices, and technologies for its marketing mix\ \ - Is cost-effective compared to a full-time CMO, incurring only a contracted flat rate without the overhead costs of employment\ \ \ Our vCMO service provides you with marketing leadership from a professional with seasoned expertise in branding and marketing strategies. The vCMO facilitates the design and execution of a comprehensive marketing effort, a plan that is aligned with your vision and growth objectives.\ \ When you turn to PIC for strategic marketing planning and execution, you will benefit from a fresh perspective that is based on a foundation of experienced leadership. Our vCMO service is a flexible alternative to a full-time executive leader, a service that delivers knowledge, expertise, and guidance, while saving you time and money.\ \ ## Reasons to Hire a vCMO\ \ ### Leadership\ \ ### Leadership\ \ A vCMO is a marketing leader with experience across digital marketing, content strategy, lead generation, analytics, sales alignment, and customer advocacy.\ \ ### Resources\ \ ### Resources\ \ A vCMO will have a network of marketing specialists and professional resources to help develop and execute an effective marketing strategy.\ \ ### Alignment\ \ ### Alignment\ \ Relying on "random acts of marketing" that aren't coordinated with sales initiatives is not an effective strategy. A vCMO can lead the iniciative to align marketing and sales teams.\ \ ### Talent\ \ ### Talent\ \ Finding the "right" marketing leader can be dificult. a vCMO will deliver proven, experienced leadership inmediately and can be a valuable mentor for a full-time CMO, if hired.\ \ ### Focus\ \ ### Focus\ \ By being removed from most of the daily workplace chaos, the vCMO will focus solely on your growth strategy.\ \ ### Perspective\ \ ### Perspective\ \ A vCMO offers the opportunity to obtain a fresh, unbiased perspective of your company, your team, and your ideas.\ \ ### Cost Eficiency\ \ ### Cost Eficiency\ \ The cost of a vCMO is typically 20-70% less than hiring an in-house CMO.\ \ ## vCMO Services\ \ PIC\'92s vCMO will be able to assist your organization through a range of service categories:\ \ - Branding Strategy\'97Establish a brand that connects with your customers\'92 needs and emotions, while forming a competitive advantage\ \ - Marketing & Sales Strategy\'97Build creative, effective strategies that engage with your client\'92s ideal customers (Heroes), align Marketing and Sales, and meet or exceed growth objectives\ \ - Technology Requirements\'97Select and implement a technology stack that facilitates streamlined, automated processes, comprehensive data tracking, and timely, informative analytics\ \ - Team Structure\'97Build a team structure that places the right people in the right seats, building a solid foundation for growth and delivering quality customer service\ \ - Revenue Generation\'97Develop a service operation and a pricing model that meet revenue and profit objectives and encourage client retention and upsells\ \ \ The Virtual CMO Service will, for the most part, be delivered remotely. That said, where beneficial and feasible, the vCMO may spend time at your business. Most on-site time is likely to occur during the on-boarding process, enabling the vCMO to meet your team and experience your culture and work environment firsthand.\ \ ## The Virtual CMO Service Process\ \ PIC\'92s vCMO will operate as part of your team, working hard to understand your business and strategize around its unique needs.\ \ At a high level, the vCMO service will consist of three primary steps:\ \ ![deep-dive-interview](https://www.walkwithpic.com/hubfs/deep-dive-interview.svg)\ \ Deep dive interview\ \ Get a full lay of the land of where your business stands, its history, its KPIs, and its vision; gathering intelligence to develop a strategy that is effective, affordable, and creates the foundation for long-term success.\ \ ![branding-workshops](https://www.walkwithpic.com/hubfs/branding-workshops.svg)\ \ Branding, Hero/Mission & Marketing Plan Workshops Assemble the information needed to build your brand and implement a marketing plan that addresses known or identified issues and delivers results that are in line with your business\'92s objectives.\ \ ![evaulate-adjust](https://www.walkwithpic.com/hubfs/evaulate-adjust.svg)\ \ Evaluate & Adjust\ \ Establish and monitor KPIs that will enable the vCMO and client leadership to evaluate performance and adjust as needed to continuously improve.\ \ PIC\'92s vCMO will establish and manage goals and benchmark KPIs. From these, the vCMO will help to execute coordinated strategies, processes, and techniques to accomplish your goals, without media channel bias and always in your best interest.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGR4AqpE1oHfx6z2s1wkcAntqwWqA&portal_id=483844&pageId=118884570664&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=84c82122-5b1b-475f-9827-c2d329b17782&contentType=standard-page&redirect_url=APefjpHgZe7YUtejrqPzZk65VnY-2RB49AcISTen-sJeGM7hQQFnHM8_uHp5MXwCiEwUOrHQJ15V&hsutk=149ddcf898f0c1809dcf9ec433a38a6e&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fvirtual-cmo-services&ts=1741701469474&__hstc=233832769.149ddcf898f0c1809dcf9ec433a38a6e.1741701468522.1741701468522.1741701468522.1&__hssc=233832769.1.1741701468523&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.149ddcf898f0c1809dcf9ec433a38a6e.1741701468522.1741701468522.1741701468522.1&__hssc=233832769.1.1741701468523&__hsfp=1283270075&hsutk=149ddcf898f0c1809dcf9ec433a38a6e&contentType=standard-page&pageId=118884570664)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.149ddcf898f0c1809dcf9ec433a38a6e.1741701468522.1741701468522.1741701468522.1&__hssc=233832769.1.1741701468523&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/virtual-cmo-services)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1kN2UxMjE1OS1lZjY2LTQ3ZDQtYTUxZi02MmU1MWYwNTA4YWImcGF0aE5hbWU9L3ZpcnR1YWwtY21vLXNlcnZpY2VzJnZpc2l0b3JJZD0wYThjNWRhOC0zOTBhLTRkODktODNiZC00M2NiYjFmMGJiY2QmdmlzaXRJZD04YTkyN2VlYS1jZjE3LTQ2NDctOTAwMy1kYWU2NmNjZjNkZDEmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ3MCZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ3MA==)\ \ ## Social Media Marketing\ # Social Media Marketing Agency\ \ ### Reach your audience. Position your brand. Connect with your customers.\ \ ## Why you should invest in Social Media\ \ With billions of active social media accounts in the United States, social media commands more and more consumer attention every year. Facebook, Instagram, LinkedIn, and more are now primary channels for users to talk, share, research, and shop online. And with so many eyes on these channels, marketing and advertising budgets have shifted to get brands in front of their target audiences as they scroll through their timelines. But with so many platforms, how do you know what strategies will work best for your business?\ \ ![Pittsburgh Social Media Marketing Agency](https://www.walkwithpic.com/hubfs/smm-01.svg)\ \ ![PIC_inbound mark camp](https://www.walkwithpic.com/hubfs/PIC_inbound%20mark%20camp.png)\ \ ## Free Inbound Marketing Checklist\ \ Before you press \'93Go\'94 on your next marketing campaign, use our Inbound Marketing Checklist to ensure the project allows for measurable results and a connected experience for potential customers.\ \ [Download Checklist](https://www.walkwithpic.com/inbound-marketing-checklist?__hstc=233832769.19e0d332488c27f87486353bac74c951.1741701467839.1741701467839.1741701467839.1&__hssc=233832769.1.1741701467840&__hsfp=1283270075&hsutk=19e0d332488c27f87486353bac74c951&contentType=standard-page&pageId=72666802361)\ \ ## Results-Driven Social Media Strategies\ \ Social media is still a relatively new medium in the marketing and advertising realms, and as a result, can be a drain on your marketing budget if you don\'92t set the proper goals from the start. These goals serve as the destination points when developing a comprehensive, focused social media strategy.\ \ With social media changing every day, it\'92s hard for small and medium-sized businesses to keep up with and leverage all options available to them. At PIC, our team stays up-to-date with the latest tools and trends to help our clients take the guesswork out of social media marketing. Our experience in audience development, ad creative, and messaging elevates haphazard social media activities to successful results-driven campaigns.\ \ PIC specializes in helping our clients\'85\ \ Identify goals and opportunities for social media revenue streams\ \ Plan and implement audience development and targeting strategies\ \ Create and launch results-driven ad campaigns\ \ ## Platforms We Work With\ \ PIC will work with you to establish your social media goals and carve out a target demographic. This helps us determine which social media platforms to leverage with our campaigns. In addition to the social media giants, we work with emerging platforms like TikTok, Nextdoor, and Snapchat.\ \ ![Platforms We Work](https://www.walkwithpic.com/hubfs/social-icons.svg)\ \ ## Core Components of Social Media Advertising\ \ With the help of the PIC team, your business can begin building a versatile social media strategy that leverages the best-fit channels and components on platforms like Facebook, Instagram, LinkedIn, and more. Our campaign objectives are customized to reach audiences at each stage of the buyer\'92s journey, and utilize multiple audiences when targeting potential or existing customers.\ \ [SOCIAL BRANDING](https://www.walkwithpic.com/social-media-marketing#social-media-branding)\ \ [OBJECTIVE-BASED ADS](https://www.walkwithpic.com/social-media-marketing#objective-ads)\ \ [SOCIAL E-COMMERCE](https://www.walkwithpic.com/social-media-marketing#social-ecommerce)\ \ [REMARKETING](https://www.walkwithpic.com/social-media-marketing#remarketing)\ \ [B2B ADVERTISING](https://www.walkwithpic.com/social-media-marketing#b2b-advertising)\ \ [ORGANIC POSTS & BOOSTING](https://www.walkwithpic.com/social-media-marketing#organic-posts)\ \ ### Social Media Branding\ \ Social media branding allows you to reach your audience consistently to increase awareness of your products, services, or company as a whole. Starting with a memorable message and imagery, we partner with you to build a robust audience of relevant users by leveraging the numerous targeting options provided across various social channels. This audience is then served the brand-focused social content that favorably plants your business in the minds of consumers.\ \ ### Objective-Focused Advertising\ \ Getting your social media audience to visit your site and learn more about your products and services is a vital next step in turning those branding efforts into revenue. It\'92s all about reaching the right audience at the right time. We create objective-based campaigns to drive traffic, lead generation, and conversions that translate to trackable sales and leads.\ \ ![Objective-Focused Advertising](https://www.walkwithpic.com/hubfs/smm-02.png)\ \ ### Social Media eCommerce (Product Ads)\ \ For eCommerce companies, there are numerous social media advertising tools available to reach your customers on their favorite platforms. Using dynamic targeting and ad customizations, we put the products you sell in front of users who are ready to buy.\ \ Still unsure about leveraging social ads to hit your core audience? Consider that\ \ - [37% of shoppers](https://www.pwc.com/gx/en/retail-consumer/assets/consumer-trust-global-consumer-insights-survey.pdf) use social media to influence their purchases.\ - [27% of internet users](https://blog.hootsuite.com/simon-kemp-social-media/) say they find new products and brands through paid social ads.\ - [13% of internet users](https://www.globalwebindex.com/reports/commerce) say that a \'93buy\'94 button would increase their likelihood of purchasing on social.\ \ ![Social Media eCommerce (Product Ads)](https://www.walkwithpic.com/hubfs/smm-03.png)\ \ ### Social Media Remarketing Ads\ \ Remarketing ads identify and deliver ads to a specific group of people who have already expressed interest in your products or services (e.g., they\'92ve already visited your website), and these ads give them the extra push they need to make a purchase or reach out.\ \ We strategically combine awareness and traffic campaigns with remarketing to increase sales and lead generation.\ \ ![B2B Advertising](https://www.walkwithpic.com/hubfs/smm-04.svg)\ \ ### B2B Advertising\ \ Unlike most social media platforms, LinkedIn\'92s main focuses are businesses and business professionals, making it the perfect environment for B2B advertising. The PIC social media team leverages LinkedIn to target business decisionmakers with content they\'92ll value.\ \ We use LinkedIn\'92s targeting options to reach these decision makers, identify qualified leads that drive high-quality website traffic and increase brand awareness. Publicly available information such as job titles, industries, and job seniority make it easy to build audiences that will be receptive to our messaging.\ \ ![B2B Advertising](https://www.walkwithpic.com/hubfs/smm-04.svg)\ \ ### Organic Posts & Boosting\ \ Strategic organic (or \'93free\'94) posting helps to build and nurture your warm audience, but is heavily restricted in its reach. As a whole, social media has become a \'93pay to play\'94 arena where paid advertising is required to allow your posts to reach new users as well as some of your existing fans and followers. Pittsburgh Internet Consulting helps clients leverage this boosting functionality to extend the reach of your organic posts and hit new, valuable users relevant to their business.\ \ ![Organic Posts & Boosting](https://www.walkwithpic.com/hubfs/smm-05.svg)\ \ [![New call-to-action](https://483844.fs1.hubspotusercontent-na1.net/hubfs/483844/hub_generated/resized/30d169c8-b99c-47b3-bc3d-4699f3345e6f.jpeg)](https://www.walkwithpic.com/cs/c/?cta_guid=524acff7-6463-4be2-b5d6-6993572df729&signature=AAH58kHrQ9DI9GtxNOhYVHy_K00OSAQq7A&portal_id=483844&pageId=72666802361&placement_guid=c650c38d-0805-4add-9706-dae7289fb695&click=1ca8a99e-779f-4f67-ba83-5a666bf0b89a&contentType=standard-page&redirect_url=APefjpGYB9uu8rOyEPX-JWOxQq_f4VSXkDEUkdiMQXOCnSFJ-sDRnflTA13ejlLXKmGohuOrT0Ni3zaAEvqyID17EZmKyAxtfyDda1UZLpXySNXMn4jJ7_9ZkmBYLJkaUezp-vSOJxovcTtddnAN85ePC3Ttp1StPE-ibcZoCubk-oDpLweUkat0-xPq-eqE91VOGv9MGgP3L8DRVmKK1t7If1K7TDE4hT8mgzbxScCUrZABMdq0c8W1M384suVr8CVRXnl4_8C5rMxVrvDlJxULM7zMcUGi3WvZfWIesP-5PVjG0AFYzQs&hsutk=19e0d332488c27f87486353bac74c951&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fsocial-media-marketing&ts=1741701468621&__hstc=233832769.19e0d332488c27f87486353bac74c951.1741701467839.1741701467839.1741701467839.1&__hssc=233832769.1.1741701467840&__hsfp=1283270075)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGRvsfLVAYxF9RhjDnbH2XO4G0bLQ&portal_id=483844&pageId=72666802361&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=1bf56ad2-7467-4e75-90ba-9da11c9e2fad&contentType=standard-page&redirect_url=APefjpG5Y2M6UWzldIgTVKl4dm_BAENO4okyJ_YwO3uDwf_R10lGfDa83ORQmb74bsVgJmxng5FM&hsutk=19e0d332488c27f87486353bac74c951&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fsocial-media-marketing&ts=1741701468654&__hstc=233832769.19e0d332488c27f87486353bac74c951.1741701467839.1741701467839.1741701467839.1&__hssc=233832769.1.1741701467840&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.19e0d332488c27f87486353bac74c951.1741701467839.1741701467839.1741701467839.1&__hssc=233832769.1.1741701467840&__hsfp=1283270075&hsutk=19e0d332488c27f87486353bac74c951&contentType=standard-page&pageId=72666802361)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.19e0d332488c27f87486353bac74c951.1741701467839.1741701467839.1741701467839.1&__hssc=233832769.1.1741701467840&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/social-media-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/rul/1071130257?random=1741701468595&cv=11&fst=1741701468595&fmt=3&bg=ffffff&guid=ON&async=1>m=45be5362za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102696397~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fsocial-media-marketing&hn=www.googleadservices.com&frm=0&tiba=Social%20Media%20Marketing%20Services%20%7C%20Pittsburgh%20Based%20%7C%20PIC%20-Walk%20With%20You%20Marketing%C2%AE&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=2017890833.1741701469&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=453620315.1741701469>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813109~102814060&z=411557956)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701469427&cv=11&fst=1741701469427&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813109~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fsocial-media-marketing&hn=www.googleadservices.com&frm=0&tiba=Social%20Media%20Marketing%20Services%20%7C%20Pittsburgh%20Based%20%7C%20PIC%20-Walk%20With%20You%20Marketing%C2%AE&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=2017890833.1741701469&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fsocial-media-marketing)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD03YTUyOGYxZC1iMmNmLTQ3ZmMtOWFlZS04NjMyOTQ0MzExMmMmcGF0aE5hbWU9L3NvY2lhbC1tZWRpYS1tYXJrZXRpbmcmdmlzaXRvcklkPTNlZGZkYzJiLWRjYjUtNDgyOC04ZDZlLTg1NzEwNTFkYWY4YiZ2aXNpdElkPTI1ZWQzOTg4LWExMTctNDU3YS1iZThiLTQ3NmI0OTEzM2VlYyZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDY5JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDY5)\ \ [iframe](https://www.google.com/recaptcha/enterprise/bframe?hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm)\ \ [iframe](https://ct.pinterest.com/ct.html)\ \ ## Get Google Reviews Easily\ # 3 Easy Ways to Start Having Customers Leave Google Reviews\ \ [Reputation Management](https://www.walkwithpic.com/blog/topic/reputation-management)\ \ \ \ \ \ \\|\ \ \ 07 Mar 2017\ \\|\ \ \ \ \ \ \ 4 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/google-knowledge-panel-1.jpg)\ \ As a business owner, you probably already understand that online reviews are important to your business.\ \ ![Pic-90.jpg](https://www.walkwithpic.com/hs-fs/hubfs/Pic-90.jpg?width=450&height=450&name=Pic-90.jpg)\ \ ### Over 90% of consumers read reviews in 2016\ \ ![Pic-40.jpg](https://www.walkwithpic.com/hs-fs/hubfs/Pic-40.jpg?width=450&height=450&name=Pic-40.jpg)\ \ ### 40% of consumers form an opinion by reading 1-3 reviews about your business\ \ ![Pic-44.jpg](https://www.walkwithpic.com/hs-fs/hubfs/Pic-44.jpg?width=450&height=450&name=Pic-44.jpg)\ \ ### 44% of consumers want to read reviews written within the last month.\ \ Your site is probably already listed on Facebook and Yelp, and, depending on the type of business, you might actually have some reviews on those platforms. Nonetheless, your Google Reviews are the most important.\ \ ## Why Google Reviews\ \ I want to be clear, I am not saying you shouldn\'92t have your business listing spread out across multiple platforms. One of the biggest [local search ranking signals](https://moz.com/local-search-ranking-factors) is NAP (Name Address and Phone) consistency and citation volume.\ \ According to Phil Rozek at [Local Visibility System](http://www.localvisibilitysystem.com/), the average businesses ranking first in Google search results have 33% more customer reviews\'a0than the business ranking seventh.\ \ Here the thing\'85\ \ This is more than just about search rankings.\ \ ![Blog-Customers-Leave-Google-Reviews-rnr](https://www.walkwithpic.com/hs-fs/hubfs/Blog-Customers-Leave-Google-Reviews-rnr.jpg?width=2451&name=Blog-Customers-Leave-Google-Reviews-rnr.jpg)More people will see your business listing on Google than on any other platform. This is because when you have your Google My Business account set up, your business can be seen in the [Knowledge Panel](https://support.google.com/business/answer/6331288?hl=en) in the right sidebar of Google\'92s search results when people search directly for your business, for the category that your business belongs (Italian restaurant, gym, etc.) or the services you provide.\ \ ## I can\'92t underestimate how important this is to your business!\ \ ### These are real potential customers actively searching for your business or services when they actually need them!\ \ Check out the views of one of my client\'92s profiles in Google\'92s Knowledge Panel.\ \ ![Blog-Customers-Leave-Google-Reviews-2.jpg](https://www.walkwithpic.com/hs-fs/hubfs/Blog-Customers-Leave-Google-Reviews-2.jpg?width=2451&height=1536&name=Blog-Customers-Leave-Google-Reviews-2.jpg)\ \ ![Pic-59.jpg](https://www.walkwithpic.com/hs-fs/hubfs/Pic-59.jpg?width=450&height=450&name=Pic-59.jpg)\ \ ### 59% of customers found this business\'92s listing searching for a category, product or service.\ \ ![Pic-41-1.jpg](https://www.walkwithpic.com/hs-fs/hubfs/Pic-41-1.jpg?width=450&height=450&name=Pic-41-1.jpg)\ \ ### 41% found this business\'92s listing searching directly for the business name or address.\ \ ![Pic-10.jpg](https://www.walkwithpic.com/hs-fs/hubfs/Pic-10.jpg?width=450&height=450&name=Pic-10.jpg)\ \ ### Over 10% of those views resulted in a visit to their website, request for directions or a phone call.\ \ ## How to get Google Reviews\ \ The first thing you need to do is set up your Google My Business page. If you haven\'92t already done that, [click here to set it up now](https://www.google.com/business/).\ \ Reviews won\'92t magically appear once you create your Google My Business account. Sure, some people will find it and provide reviews, but you can\'92t expect that to always work. You need a strategy to have customers providing reviews on a consistent basis.\ \ ### Create a Handout\ \ One of the best ways to get a review on Google is to ask for it. But, you just don\'92t want you to tell your customers to search for your business and leave a review. You will have a better chance of getting that review if you show them how.\ \ You can create a simple handout that provides the simple steps to create a review.\ \ ![PittsburghInternetConsulting-Review-Handout-Mobile.jpg](https://www.walkwithpic.com/hs-fs/hubfs/PittsburghInternetConsulting-Review-Handout-Mobile.jpg?width=2451&height=3171&name=PittsburghInternetConsulting-Review-Handout-Mobile.jpg)\ \ ### Send them a Follow Up Email\ \ Following up with customers is a good idea no matter what. After all, your customers can become your best advocates if you delight them after their purchase. During the follow-up process, ask them to take a couple minutes and provide a review.\ \ Just like the handout, you don\'92t want to make it as easy as possible, so include [a link that will open a review screen like this](https://google.com/search?q=Pittsburgh+Internet+Consulting,+2840+Library+Rd+%23240,+Pittsburgh,+PA+15234&ludocid=2466838376173379023#lrd=0x8834f0b3c82d8d43:0x223bf86eea1d9dcf,3,5).\ \ As you can see, this link defaults to a 5 Star review, though they can change that if they wish.\ \ You can use the simple online generator to get this link on [Supple.com](https://supple.com.au/tools/google-review-link-generator/).\ \ ### Link to your Reviews on Your Website\ \ This is essentially the same as sending a link in an email. Instead of sending the link in the email, you put a link on your website that will open up in a review.\ \ 1. I have been implementing a passive approach of this by linking the G+ icon on my client\'92s websites to a write a review page.\ \ 2. Create a more visible CTA on your site for customers to click.\ \ 3. If you have a customer portal, you could include the link in your client\'92s dashboard so they see it every time they log in.\ \ \ ## Conclusion\ \ From an online marketing and local SEO perspective, having business listings and obtaining reviews are extremely important. But you can\'92t ignore the added benefits and exposure your Google reviews can give your business.\ \ Setting up a Google My Business account for your website isn\'92t enough. Sure, you can get some nice exposure and leads for just setting up your account, but you really need to market it to your customers to get reviews.\ \ As you can see, by setting up a review campaign and providing your customers with clear instructions and access to your review page, you can start adding reviews that will not only help your search rankings but also help potential customers trust your business and purchase your products and services.\ \ [![Want to schedule a demo of our reviews platform? Let's talk](https://no-cache.hubspot.com/cta/default/483844/255272f7-b981-493e-aba8-180218495ff2.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/255272f7-b981-493e-aba8-180218495ff2)\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ ![Brad Gerlach](https://www.walkwithpic.com/hs-fs/hubfs/Brad-Gerlach-PIC.png?width=600&height=600&name=Brad-Gerlach-PIC.png)\ \ #### [Brad Gerlach](https://www.walkwithpic.com/blog/author/brad-gerlach)\ \ A Baldwin High School and IUP graduate, Brad joined Pittsburgh Internet Consulting as an Inbound Marketing Consultant in November 2015 after working as an independent consultant. Brad's work experience covers a full range of website design & development to local and organic SEO.\ \ [![CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU](https://no-cache.hubspot.com/cta/default/483844/interactive-134442835858.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLSF9XuR6VnSN%2FQ4P39EqoB35J7mxeAioVyyjPomar1nYMcewb9GwW2zErY23adRuCTjmb4ij1Ir8j9PVkD3zL9QLQ9DVOULIdiUGGCW%2FE4kg4AbPQd2u2mx1Cl9l7bJQKTUBKTLgQ1X2RdVE0DNU3GG20txvdkFOBL6cUOEdLPyNh%2B7TzLKKANzXFDrX6K6zpzoBafOgD6scC28w%3D%3D&webInteractiveContentId=134442835858&portalId=483844)\ \ [![CHECK OUR FREE MARKETING & SALES SLA](https://no-cache.hubspot.com/cta/default/483844/interactive-168688420018.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIvW2yG3c9jxqmOVBD64teWXfQwYx0BftQg1sIFiYeiiLcOJBZjnn6%2Bbl0WEGJzE30y3Kr8Y9jcitZNYezKrv1injjx1NY2W1zPMOYLIJSLQfsaPuu4RV3jYDn%2BuRZZh2wx%2BxrRHZho1lcBVE15PjD%2F6RzgeBuWJxMDrU2cGmQYJQxKSzy7OUnyCAYapMOpR3BkTfBe&webInteractiveContentId=168688420018&portalId=483844)\ \ ## Related Resources\ \ Paintbrush Agency vs. Marketing Partner\ \ [Read more](https://www.walkwithpic.com/lpse/paintbrush-agency-or-marketing-partner)\ \ 25 Website Must Haves\ \ [Read more](https://www.walkwithpic.com/25-website-must-haves-guide)\ \ Top 4 Tools For Website Traffic Analysis\ \ [Read more](https://www.walkwithpic.com/lpse/top-4-tools-for-website-traffic-reporting)\ \ Hero Mission Strategy Webinar\ \ [Read more](https://www.walkwithpic.com/events/hero-mission-strategy)\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/google-reviews)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Inbound Marketing Solutions\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=d197e6847701e02fdce7e8767d508f63-1741701480304&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=d197e6847701e02fdce7e8767d508f63&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=26554904649.705334&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing)\ \ ![PIC-inbound-marketing-header](https://www.walkwithpic.com/hubfs/PIC-inbound-marketing-header.png)\ \ # Inbound Marketing Agency\ \ ### Flexible and Measurable Inbound Strategies\ \ ## What is the Inbound Methodology?\ \ An effective inbound marketing program enables you to attract prospective customers through the publication of informative, timely content, effective SEO, and an engaging customer experience. Inbound marketing places the customer at the center of your marketing, sales, and service initiatives and is foundational to long-term growth.\ \ Outbound marketing, if not perfectly timed, can be viewed as an interruption by recipients. PIC\'92s Inbound Methodology is a data-driven approach that organically presents the information your prospects want when they are searching to fulfill a fundamental need or are looking to reduce friction.\ \ **What is included in an Inbound Marketing Campaign?**\ \ A successful inbound campaign is a multi-channel strategy that doesn\'92t just focus on lead generation. It considers the full journey of the buyer through your company.\ \ ![steps_01](https://www.walkwithpic.com/hs-fs/hubfs/steps_01.png?width=130&height=309&name=steps_01.png)\ \ ATTRACT\ \ ![steps-arrow](https://www.walkwithpic.com/hs-fs/hubfs/steps-arrow.png?width=25&name=steps-arrow.png)\ \ Blog\ \ Keywords\ \ Social Publishing\ \ ![steps_01](https://www.walkwithpic.com/hs-fs/hubfs/steps_02.png?width=130&height=309&name=steps_02.png)\ \ CONVERT\ \ ![steps-arrow](https://www.walkwithpic.com/hs-fs/hubfs/steps-arrow.png?width=25&name=steps-arrow.png)\ \ Forms\ \ Calls-to-Action\ \ Landing Pages\ \ ![steps_01](https://www.walkwithpic.com/hs-fs/hubfs/steps_03.png?width=130&height=309&name=steps_03.png)\ \ CLOSE\ \ ![steps-arrow](https://www.walkwithpic.com/hs-fs/hubfs/steps-arrow.png?width=25&name=steps-arrow.png)\ \ CRM\ \ Email\ \ Workflows\ \ ![steps_01](https://www.walkwithpic.com/hs-fs/hubfs/steps_04.png?width=130&height=309&name=steps_04.png)\ \ DELIGHT\ \ ![steps-arrow](https://www.walkwithpic.com/hs-fs/hubfs/steps-arrow.png?width=25&name=steps-arrow.png)\ \ Surveys\ \ Smart Content\ \ Social Monitoring\ \ ![steps_01](https://www.walkwithpic.com/hs-fs/hubfs/steps_05.png?width=130&height=309&name=steps_05.png)\ \ ## Inbound Marketing Service Components\ \ A successful marketing campaign shouldn\'92t rely on one component, channel, or strategy. At PIC, we help our clients leverage a mix of marketing and traffic channels based on fit and budget to help them generate more leads, sales, and brand promoters.\ \ ![search-engine-optimization](https://www.walkwithpic.com/hs-fs/hubfs/search-engine-optimization.png?width=168&name=search-engine-optimization.png)\ \ ### Search Engine Optimization\ \ [SEO](https://www.walkwithpic.com/search-engine-optimization) is the foundation of an Inbound Marketing Campaign. A properly optimized website will show up in search results when your audience is in need of your products or services, bringing them to your site when they\'92re actively researching or ready to buy.\ \ ![Search Engine Marketing](https://www.walkwithpic.com/hs-fs/hubfs/Search%20Engine%20Marketing.png?width=163&name=Search%20Engine%20Marketing.png)\ \ ### Search Engine Marketing\ \ [Search Engine Marketing](https://www.walkwithpic.com/search-engine-marketing), also known as SEM or PPC (Pay per Click), is a great option to instantly bring high-quality traffic to your website. Continuous optimization of a SEM campaign can make this a very profitable marketing channel.\ \ ![Content Development](https://www.walkwithpic.com/hs-fs/hubfs/Content%20Development.png?width=168&name=Content%20Development.png)\ \ ### Content Development\ \ [The content developed](https://www.walkwithpic.com/content-development-copywriting)for your marketing campaign can vary from a downloadable ebook or guide, a service, product or blog post on your website, or an instructional video. The type of content will depend on the tactics developed in campaign planning stage.\ \ ![Email Marketing](https://www.walkwithpic.com/hs-fs/hubfs/Email%20Marketing.png?width=168&name=Email%20Marketing.png)\ \ ### Email Marketing\ \ [Email marketing](https://www.walkwithpic.com/email-marketing) can be very rewarding if done correctly. Creating email marketing campaigns that provide value to the subscriber can also nurture leads and customers through the buyer\'92s journey and regain lost opportunities.\ \ ![Social Media](https://www.walkwithpic.com/hs-fs/hubfs/Social%20Media.png?width=168&name=Social%20Media.png)\ \ ### Social Media\ \ According to a Pew survey, over 70% of U.S. adults have at least three social media accounts. As long as your [social media campaigns](https://www.walkwithpic.com/social-media-marketing) are customized for each platform, you can successfully market to your audience on social media.\ \ ![Website Design](https://www.walkwithpic.com/hs-fs/hubfs/Website%20Design.png?width=167&name=Website%20Design.png)\ \ ### Website Design\ \ A website is never truly finished, and should be used as an ever-evolving marketing tool. [Growth-Driven Design](https://www.walkwithpic.com/b2b-website-design) is a methodology that takes a systematic approach to redesigning specific elements of a webpage according to user behavior and statistics.\ \ ## Five Walk With You Marketing Pillars\ \ The five pillars of our \'93Walk With You\'94 marketing approach allow services to be based on your goals, your timeline, and your budget.\ \ [Walk With Us](https://www.walkwithpic.com/contact-us)\ \ ![listen-and-learn](https://www.walkwithpic.com/hubfs/listen-and-learn.svg)\ \ ### Listen & Learn\ \ ### Listen & Learn\ \ You know your business better than anybody, PIC will become a close second. This knowledge serves as the foundation of our collaboration.\ \ ![answer-and-teach-1](https://www.walkwithpic.com/hubfs/answer-and-teach-1.svg)\ \ ### Answer & Teach\ \ ### Answer & Teach\ \ We don\'92t shut you out of the marketing process. We partner with you to execute successful marketing campaigns.\ \ ![engage-and-discuss](https://www.walkwithpic.com/hubfs/engage-and-discuss.svg)\ \ ### Engage & Discuss\ \ ### Engage & Discuss\ \ We value your feedback, which is why we encourage you to collaborate with us each step of the way.\ \ ![execute-and-evaluate](https://www.walkwithpic.com/hubfs/execute-and-evaluate.svg)\ \ ### Execute & Evaluate\ \ ### Execute & Evaluate\ \ Our growth-driven design strategy means we\'92re constantly evaluating performance to continuously improve your website and campaigns.\ \ ![flexible-and-direct-pricing](https://www.walkwithpic.com/hubfs/flexible-and-direct-pricing.svg)\ \ ### Flexible & Direct Pricing\ \ ### Flexible & Direct Pricing\ \ You can cancel, scale up or scale down any time. Our aim is to help you, not hold you hostage.\ \ ## Marketing Automation with HubSpot\ \ Marketing automation is the software stack that is utilized to automatically perform repetitive marketing tasks. Marketing automation used to require the purchase of multiple software services, but platforms like [HubSpot](https://www.walkwithpic.com/hubspot-services) now provide all these digital marketing tools under one roof.\ \ ![mkt-budget-blub-mockup](https://www.walkwithpic.com/hubfs/mkt-budget-blub-mockup.png)\ \ ## Download our FREE _How to Build a Marketing Budget_ Guide!\ \ And receive a copy of our How to Run an Inbound Marketing Checklist\ \ Company name\\*\ \ First Name\\*\ \ Last Name\\*\ \ Email\\*\ \ Phone number\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFvyih4_wMBbgy8SF2oF3jIis44MQ&portal_id=483844&pageId=29779810039&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=e0ab5b7c-dd68-49cb-9ef1-e338dcac44c5&contentType=landing-page&redirect_url=APefjpE59cpK0QkKf4OH9FHo7FDyruF9bqjwSSPIny57W6r6dbv8xYrpLtl4dIBod7IGWNE8ZJVt&hsutk=1690a24a11a4638cba11ceeb4a7497ef&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-inbound-marketing&ts=1741701479524&__hstc=233832769.1690a24a11a4638cba11ceeb4a7497ef.1741701477469.1741701477469.1741701477469.1&__hssc=233832769.1.1741701477469&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.1690a24a11a4638cba11ceeb4a7497ef.1741701477469.1741701477469.1741701477469.1&__hssc=233832769.1.1741701477469&__hsfp=1283270075&hsutk=1690a24a11a4638cba11ceeb4a7497ef&contentType=landing-page&pageId=29779810039)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.1690a24a11a4638cba11ceeb4a7497ef.1741701477469.1741701477469.1741701477469.1&__hssc=233832769.1.1741701477469&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/pittsburgh-inbound-marketing)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD03Y2FmMDkwNS0xNGVmLTRiZWEtYWJkZi05MWZmZjVjNmI1NmYmcGF0aE5hbWU9L3BpdHRzYnVyZ2gtaW5ib3VuZC1tYXJrZXRpbmcmdmlzaXRvcklkPTg0MmJkZDg0LTRiZWYtNDMzZS1hZmFkLTNjODJjNTkzNzBiZCZ2aXNpdElkPTI1ZWU4ZjUxLTBlNDktNDhlMi05ZWE1LWRjMmRiNWZiNTkxNCZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDc4JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDc4)\ \ Chat Widget\ \ reCAPTCHA\ \ Select all images with **cars** Click verify once there are none left\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6phresJ3I9yiM_tZytoesWtRkUu-DPS-gyxE2kiseZSiItvLBVS9AEFB8XBkGZolMwidh45cYdY3Ar-47kAcIDs9bL4ej3Yw-XKMoLPIHfBA6xAIMQjbuMLe0_FpXOgo5h332ljCOrLVs5K_j1L0Z55ytcOLkHy_kjRGe3cH99ByORJGCQYKFzU6vaCRGir3tJxjKR&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all images with **crosswalks** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5pf-NmTgT3GCD1p4s5d035IUbGIJR8BHQpKcCE51hWkXA6A9SfH75KDSjRDJLfxzi-bimVFlm38oUK2545pvPF2vxn5s3NoNqQWWO9XUHBtkkyuoGNBs2cfZ7tH7Mk56d8DXiU9PeP48yq2fp3I1Capu_3U7qUneuuDpK4EUO8GEJhAHQgbQU0SBTwzhudi6NyunHElRV3GquhUuQ3qCAkYpKK-A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Jeff's Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=6bd39115e5245c7811361f862d799027-1741701479296&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=6bd39115e5245c7811361f862d799027&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=3357521066.504665&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Jeff\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/albert-einstein-1.jpg?width=596&name=albert-einstein-1.jpg)](https://www.walkwithpic.com/blog/subject-matter-experts-why-wont-you-write-quality-blog-content)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Subject Matter Experts: Why Won't You Write Quality Blog Content?](https://www.walkwithpic.com/blog/subject-matter-experts-why-wont-you-write-quality-blog-content)\ \ 01 May 2019\ \ \ Great Content Builds Trust and Authority. Its not just an SEO Tool. I've been working in the SEO industry since the days of Altavista, Excite and AOL. It wasn't long after that when the phrase...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/flywheel-or-funnel.jpg?width=596&name=flywheel-or-funnel.jpg)](https://www.walkwithpic.com/blog/marketing-funnel-or-flywheel)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Marketing Funnel or Flywheel?](https://www.walkwithpic.com/blog/marketing-funnel-or-flywheel)\ \ 19 Sep 2018\ \ \ Hubspot Tries to Reinvent \'93Inbound Marketing\'94 as \'93Growth Marketing\'94 Is the Funnel Broken? Hubspot believes the Flywheel is Better. The basic case that Hubspot is making by shifting themselves and...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/three-legged-race-2.jpg?width=596&name=three-legged-race-2.jpg)](https://www.walkwithpic.com/blog/inbound-marketing-is-a-team-sport-dont-go-it-alone)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Inbound Marketing is a Team Sport, Don't Go It Alone](https://www.walkwithpic.com/blog/inbound-marketing-is-a-team-sport-dont-go-it-alone)\ \ 30 Aug 2018\ \ \ When I started doing web marketing in 1999, internet marketers were very much on an island all by themselves. We were trying to convince web developers and business owners that the web had a ton of...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFS-Vi888Yz4z_SPQNhYJTuUJvEhA&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=09c78cf3-0491-4c19-8029-29d36af4ebbd&contentType=listing-page&redirect_url=APefjpHB1rMiq-g7V2nx71h84J9vHwXnS3SPM1sgX-QCf0WBpb8fnhVZ9-ldm-UgW30Bcw6u8uCT&hsutk=12cce8daf7ac0200ea7ec53432e6f525&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fjeff&ts=1741701479484&__hstc=233832769.12cce8daf7ac0200ea7ec53432e6f525.1741701477477.1741701477477.1741701477477.1&__hssc=233832769.1.1741701477478&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.12cce8daf7ac0200ea7ec53432e6f525.1741701477477.1741701477477.1741701477477.1&__hssc=233832769.1.1741701477478&__hsfp=1283270075&hsutk=12cce8daf7ac0200ea7ec53432e6f525&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.12cce8daf7ac0200ea7ec53432e6f525.1741701477477.1741701477477.1741701477477.1&__hssc=233832769.1.1741701477478&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/jeff)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD03MTlmNjMzZC1lYjRlLTQ2YTgtOTE5Ny1kNTQyOWFkNTRkZTUmcGF0aE5hbWU9L2Jsb2cvdG9waWMvamVmZiZ2aXNpdG9ySWQ9Zjc4NDRkM2ItZjcyMy00NDI5LTljOTYtMTc4OTAzNmU1N2ZkJnZpc2l0SWQ9ZDRkNzAwMGUtZTRjOC00YjU0LThlOGUtZTdhYWI4YjNjNjMxJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0NzgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0Nzg=)\ \ reCAPTCHA\ \ Select all images with **crosswalks** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7QfDnsgI8ctcj4Ng57bYe2ctRC_q-khKcbfw3qJYGdAD2rntGHAGL4ISJFNzQKfjtT1zh_55BByHybL6_p371GSd4GFNJ0l5qtclyd2jru57jxFQdovqCrEyEpOZYFFCc7Deh0ydKAPz6rfsh0d9aF9oDgP4LhoIYsVBcPfxJc4-Gk8--HZ23Gg2f7QZmtVwgAeqI73_SwlXhjFeF8eqhBxaIWcw&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Travis Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=d219c0f419830d69b8604a5aef047a5f-1741701478979&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=d219c0f419830d69b8604a5aef047a5f&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=17158872609.309284&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Travis\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEwHNEieR9X9_5Cg_5g8a_BFzvmDw&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=f35bd147-6cd1-4c2e-a3c7-d93ee15922ba&contentType=listing-page&redirect_url=APefjpGkA5BcZSrvtV19HiH7HEGYM1V_S_S3atF-ioB_VWwgN8d9ksyOCKg6UzhXNsm6ji0eDC-z&hsutk=1c9ad5fc06e98d4754121ff9657169fd&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Ftravis&ts=1741701478910&__hstc=233832769.1c9ad5fc06e98d4754121ff9657169fd.1741701477412.1741701477412.1741701477412.1&__hssc=233832769.1.1741701477412&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.1c9ad5fc06e98d4754121ff9657169fd.1741701477412.1741701477412.1741701477412.1&__hssc=233832769.1.1741701477412&__hsfp=1283270075&hsutk=1c9ad5fc06e98d4754121ff9657169fd&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.1c9ad5fc06e98d4754121ff9657169fd.1741701477412.1741701477412.1741701477412.1&__hssc=233832769.1.1741701477412&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/travis)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD04NTM3YTM3OS1iZDNmLTRiZGYtOWVkMC00ODczYzhhYmE4YjAmcGF0aE5hbWU9L2Jsb2cvdG9waWMvdHJhdmlzJnZpc2l0b3JJZD03NzY2MGJjYi1jOTZkLTQ1ODctODZmMC00Mjk3MzA3NmEzMmMmdmlzaXRJZD1iMjE4MDY0YS0yOTMwLTRmNDktOWIxZC03MzcwNDlkNGQyMTAmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ3OCZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ3OA==)\ \ ct.pinterest.com\ \ # This site can\'92t be reached\ \ The webpage at **https://ct.pinterest.com/ct.html** might be temporarily down or it may have moved permanently to a new web address.\ \ ERR\\_SOCKET\\_NOT\\_CONNECTED\ \ The webpage at **https://ct.pinterest.com/ct.html** might be temporarily down or it may have moved permanently to a new web address.\ \ ![]()![]()\ \ reCAPTCHA\ \ Select all images with **a fire hydrant** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7J1MGbpTE_SVX3vrePjohZ3GsMPmwG-7v9a7umNyNQfQWEbbLw9vMkxArltlcWpOEaVWJpY5E1P7Tmv9s08jTSQwCKoElw9RJLjQmyKnW7HqeSk0FU1PEAbBa8RuF07vYIiJ3imzZtZJ9oUdfV7SvmWQENGUMGmSqckp8uT8WE5z9JqMNGQMw1yVYw54UcgtsgwJWG&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | 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![](https://d.adroll.com/cm/b/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=7715d5fed82de5cf553bd574dbcb8e16-1741701479187&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=7715d5fed82de5cf553bd574dbcb8e16&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=59852630280.14411&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # SEO\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![KPI Performance Tracking Crucial Growth Marketing](https://www.walkwithpic.com/hs-fs/hubfs/kpi-perf-track-growth-mktg-featured-img.webp?width=596&name=kpi-perf-track-growth-mktg-featured-img.webp)](https://www.walkwithpic.com/blog/kpi-performance-tracking)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [Why KPI Performance Tracking is Crucial for Growth Marketing](https://www.walkwithpic.com/blog/kpi-performance-tracking)\ \ 03 Aug 2023\ \ \ In today's highly competitive and ever-evolving business landscape, growth marketing has become a critical component for companies looking to scale their operations and increase their revenue. Growth...\ \ [![SEO ](https://www.walkwithpic.com/hs-fs/hubfs/SEO-feature-image.webp?width=596&name=SEO-feature-image.webp)](https://www.walkwithpic.com/blog/seo-important-business)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [Why SEO is Vital for Business Success](https://www.walkwithpic.com/blog/seo-important-business)\ \ 19 Jul 2023\ \ \ Ranking your content high on search engines seems as easy as following a few steps. However, with your competitors following the same processes, who ends up on top of the search results?\ \ [![Google Trends to Connect with Your Ideal Customers](https://www.walkwithpic.com/hs-fs/hubfs/google-trends-featured-img.webp?width=596&name=google-trends-featured-img.webp)](https://www.walkwithpic.com/blog/google-trends-for-marketing)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [How to Use Google Trends for Marketing](https://www.walkwithpic.com/blog/google-trends-for-marketing)\ \ 03 Jul 2023\ \ \ In the digital age, many businesses are turning to technology and data analytics in order to acquire greater insights into their customer base. One such approach is leveraging Google Trends, a...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/seo-automatization.jpg?width=596&name=seo-automatization.jpg)](https://www.walkwithpic.com/blog/seo-automation-tools)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [Should You Automate Your SEO? Benefits & Disadvantages of SEO Automation Tools](https://www.walkwithpic.com/blog/seo-automation-tools)\ \ 11 May 2023\ \ \ As an SEO specialist, marketer, or business owner, you know how crucial SEO is to your online success. But with so many tasks to manage and so little time, you may find yourself wondering if there's...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![4 Foundational SEO Tasks for Busy Marketers](https://www.walkwithpic.com/hs-fs/hubfs/4-foundational-seo-tasks-featured-img.webp?width=596&name=4-foundational-seo-tasks-featured-img.webp)](https://www.walkwithpic.com/blog/foundational-seo-tasks)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [4 Foundational SEO Tasks for Busy Marketers](https://www.walkwithpic.com/blog/foundational-seo-tasks)\ \ 15 Mar 2023\ \ \ Are you tired of feeling overwhelmed by SEO? Do you find yourself lost in a sea of complex strategies and tactics? Are you overwhelmed with the plethora of information available on the internet? If...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/How-to-Monitor-SEO-Performance-in-2020-and-Beyond.jpg?width=596&name=How-to-Monitor-SEO-Performance-in-2020-and-Beyond.jpg)](https://www.walkwithpic.com/blog/measure-seo-performance)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [How to Measure SEO Performance for Results](https://www.walkwithpic.com/blog/measure-seo-performance)\ \ 16 Jun 2020\ \ \ Keyword ranking reports are dead! Well, at least as a KPI for SEO performance. Sure, I know that isn\'92t like declaring that SEO is dead (I doubt it ever will be), but simply using ranking reports to...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/google-my-business-5.jpg?width=596&name=google-my-business-5.jpg)](https://www.walkwithpic.com/blog/how-google-my-business-can-increase-customer-reviews)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \ , [Reputation Management](https://www.walkwithpic.com/blog/topic/reputation-management)\ \ ## [How Google My Business Can Increase Customer Reviews](https://www.walkwithpic.com/blog/how-google-my-business-can-increase-customer-reviews)\ \ 25 Oct 2019\ \ \ The days of small local businesses being the underdog are over. While local businesses will never be able to replicate the ad dollars spent as a national chain or company, Google has helped provide...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/small-business-seo-tips.jpg?width=596&name=small-business-seo-tips.jpg)](https://www.walkwithpic.com/blog/small-business-seo-tips)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [4 Small Business SEO Tips I Ignored to Grow Traffic \\[Case Study\\]](https://www.walkwithpic.com/blog/small-business-seo-tips)\ \ 24 Aug 2017\ \ \ There is a ton of small business SEO tips on the internet. That\'92s because anyone with a website can call themselves an internet marketing and SEO expert.\ \ [Prev](https://www.walkwithpic.com/blog/topic/seo/page/0) [1](https://www.walkwithpic.com/blog/topic/seo/page/1) [2](https://www.walkwithpic.com/blog/topic/seo/page/2) [3](https://www.walkwithpic.com/blog/topic/seo/page/3) [Next](https://www.walkwithpic.com/blog/topic/seo/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEmSKC0mCrB49b8M6HbsguGtHfNnQ&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=3386a045-bebc-4596-85eb-38a3ae678b50&contentType=listing-page&redirect_url=APefjpH5ZaRpObsiCNs0GTpKG0D_-bLaz-aANa3f-kWqXIcGse3B7r0Aj1xWOV7oX8qvvUc4yMGD&hsutk=5155d1f2154ec3025d5229dcc2da4714&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fseo&ts=1741701479226&__hstc=233832769.5155d1f2154ec3025d5229dcc2da4714.1741701477920.1741701477920.1741701477920.1&__hssc=233832769.1.1741701477920&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.5155d1f2154ec3025d5229dcc2da4714.1741701477920.1741701477920.1741701477920.1&__hssc=233832769.1.1741701477920&__hsfp=1283270075&hsutk=5155d1f2154ec3025d5229dcc2da4714&contentType=listing-page&pageId=100010185805)\ 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![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1mNzA5ZDJmMy01YTE1LTQxMGMtYTBmYS0zMzRkYzJhYmM4YjEmcGF0aE5hbWU9L2Jsb2cvdG9waWMvc2VvJnZpc2l0b3JJZD03ZDFlYjk1Yi04OTkwLTQ0MzUtYmQ1MC1iOTA3NDQzNGE5YWQmdmlzaXRJZD0yZWYyNGNiNi1lOTllLTQwZDctYjFiNC04MjczYTNmNWY2MTkmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ3OSZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ3OQ==)\ \ reCAPTCHA\ \ Select all images with **bicycles** Click verify once there are none left\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6FmGa34vqbRRjoAxHgaQWLBBmknmAip6X3diq5PFUWpgHjTi6hYCkHbCOM9bz9C-BX5P4HVjlioDAMRH4YW-_h-bqkGtHBI9wXRiZQoxvgYizmgKjU3Ja2rJ8NmWMZcCzMK_qtdRFJ81RH_SJH_SlY4g4ovET5QFqpefslChgxxdNBdOPgrZ67HeGB-V5Lma0UHFb4RBKPYFqkLIQ7a-Ec3Vo1Jg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all squares with **buses** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6Mc7feZGnQumq7L_Dhlbd5sRW6-ke_ldzAWnEpNaSGzX8NgZwXOVBFJSVuqmXyEsWOECLBfihng-HDidGf9fkEr1OliIG-9Hpx_978BHTYsTYalnhuaxNXguKcjMDuBnlBk107eWNj-W3KEaQvY3qPSFBBIeBrYC0BKASl8kZKmZYOtWTlOnOq7tJ6QFK2Ynn_ukHO&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## Marketing Insights Blog\ 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Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Robb\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/rebrand-post-featured-img.jpg?width=596&name=rebrand-post-featured-img.jpg)](https://www.walkwithpic.com/blog/rebrand-as-pic)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Pittsburgh Internet Consulting Announces Rebrand as PIC](https://www.walkwithpic.com/blog/rebrand-as-pic)\ \ 26 Jan 2023\ \ \ If you follow our socials, you may have known something big was coming, and we\'92re excited to finally share what it is. Pittsburgh Internet Consulting has rebranded to effectively align with our core...\ \ [![The Top 3 Tools and Metrics to Track Website Performance ](https://www.walkwithpic.com/hs-fs/hubfs/top-3-tools-track-web-performance.jpg?width=596&name=top-3-tools-track-web-performance.jpg)](https://www.walkwithpic.com/blog/the-top-3-tools-and-metrics-to-track-website-performance)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [The Top 3 Tools and Metrics to Track Website Performance](https://www.walkwithpic.com/blog/the-top-3-tools-and-metrics-to-track-website-performance)\ \ 23 Aug 2022\ \ \ If you are marketing without tracking your key performance indicators (KPIs), you are throwing your hard-earned money down a bottomless wishing well. In order to make informed decisions on how to...\ \ [![how to build a strong marketing budget](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_how_to_build_a_strong_mark_budget-1.png?width=596&name=featured_images_how_to_build_a_strong_mark_budget-1.png)](https://www.walkwithpic.com/blog/how-to-build-marketing-budget)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Build a Strong Marketing Budget](https://www.walkwithpic.com/blog/how-to-build-marketing-budget)\ \ 07 Jul 2022\ \ \ There are right and wrong ways to determine the size of your marketing budget. . To be clear, a marketing budget of zero is impossible. Even if you went out of your way to only utilize free offerings...\ \ [![How to Increase Your Marketing Budget Using Data](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png?width=596&name=featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png)](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Justify Increasing Your Marketing Budget Using Data](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ 11 Feb 2022\ \ \ You have stretched your marketing dollars as far as they can go, but there is no avoiding requesting an increase to your budget. In our previous posts, we\'92ve provided which KPIs to present, which...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Marketing%20Data%20Visualizations%20that%20Your%20CEO%20Will%20Love.png?width=596&name=featured_images_Marketing%20Data%20Visualizations%20that%20Your%20CEO%20Will%20Love.png)](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ 09 Feb 2022\ \ \ Your experience and proven success in marketing landed you the honor of reporting data to your CEO. How do you best demonstrate your expertise to your C-Suite? The solution is in data visualization...\ \ [![How to present your marketing data to your CEO](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png?width=596&name=featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png)](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Present Your Marketing Data to Your CEO](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ 08 Feb 2022\ \ \ You have developed detailed and easy-to-understand marketing graphs and charts. Now you must prepare your presentation and narrative to deliver to your CEO. No two executives are the same. So, how do...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_top_kpis_ceo_cares_about-1.png?width=596&name=featured_images_top_kpis_ceo_cares_about-1.png)](https://www.walkwithpic.com/blog/digital-marketing-kpi-ceo)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Top 3 Digital Marketing KPIs Your CEO Cares About](https://www.walkwithpic.com/blog/digital-marketing-kpi-ceo)\ \ 03 Feb 2022\ \ \ As a marketing director, you are responsible for spending your allocated dollars appropriately. How do you demonstrate the appropriateness of marketing campaign spending to a CEO who, at best, is...\ \ [![Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png?width=596&name=featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png)](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ 03 Feb 2022\ \ \ Your website can feel like a drop in the ocean of the world wide web. A traditionally designed website can quickly become irrelevant in the face of constant tech advancements. How do you keep your...\ \ [Prev](https://www.walkwithpic.com/blog/topic/robb/page/0) [1](https://www.walkwithpic.com/blog/topic/robb/page/1) [2](https://www.walkwithpic.com/blog/topic/robb/page/2) [3](https://www.walkwithpic.com/blog/topic/robb/page/3) [Next](https://www.walkwithpic.com/blog/topic/robb/page/2)\ \ ## More Than Just Great Websites. 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![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA58ONV6IcMAb95OsCjs1khaaY6IV9ybEhTsSQ50fndEe_CNyPqLFsmqZ9-iiU8wyBs3dpLKEke2PQjIsg1ND7ITlbzaB2Sh7wlxmMrUQcoqgR_fRhRnoHBWH7iFlscYvYhlWJpx9VtNtNkOf-E1RsMmH5RQ01CP_rOt8saQXbg_dhKnXyPTTHnKBzKYIEaGq-lQUwIzistj-iWj8795KrV-bEJk3A&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all images with a **bus** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7Wfey7ipbEVjVn15jM5ANcxbdt13C4WsJbdTHk3YWoWINXvWHVd25gP3m5Y-yPtu3WOyfI76QAGMG3bdfNeZvZwpF-xuDSyDV6MEEWwlNe3Dv7IXyWedvku6bg37SkdvAk1D9aUygF_VZgfDtDKaB5UMaRzzlxhwQt7m0rrHgcHB7UShgRPZ01K1ahae1xyR8ySA2guZzZ7CRcMzk_fUsIIRls4w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Marketing Plan Development\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=9dac0daf6cc2455802e590e0cfd98eea-1741701478528&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=9dac0daf6cc2455802e590e0cfd98eea&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=92113017652.37154&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development)\ \ # Marketing Plan Development\ \ ### Establish a blueprint for promoting your brand and growing your business.\ \ ## Why You Should Start with a Marketing Plan\ \ A marketing plan is your roadmap for executing and evaluating your marketing strategy. The plan communicates your mission, describes your ideal customer profile(s), evaluates where your business is today, documents goals and KPIs, establishes marketing messaging, channels, and tactics, and details your marketing schedule and budget.\ \ ![Marketing Plan Development](https://www.walkwithpic.com/hubfs/marketing-plan-dev-header-icon.svg)\ \ ## Plan to Succeed\ \ Without a marketing plan, campaigns are based on guesswork and chasing \'93the next big idea,\'94 and Sales operates in the dark, not knowing what Marketing is doing next. Creating and communicating a marketing will help to align your teams. You\'92ll know which campaigns worked to generate quality sales leads from your target markets and establish an informed baseline for continuous improvement.\ \ The PIC team applies our decades of experience to create a marketing plan that will help you:\ \ - Understand your business and the markets you serve\ - Know and grow your ideal audience\ - Successfully launch new products\ - Promote your business to customers who need your solution\ \ ## Build a Foundation for Growth\ \ Just as a business plan is important for starting and managing a business, a marketing plan is the foundation for business growth. PIC helps businesses create and implement marketing plans that are designed to achieve growth goals at the pace the business desires.\ \ [WHERE WE ARE](https://www.walkwithpic.com/marketing-plan-development#where-we-are)\ \ [HOW WE\'92RE DOING](https://www.walkwithpic.com/marketing-plan-development#how-we-are-doing)\ \ [WHERE WE\'92RE HEADING](https://www.walkwithpic.com/marketing-plan-development#where-we-are-heading)\ \ ![where-we-are](https://www.walkwithpic.com/hubfs/where-we-are.svg)\ \ ### Where We Are\ \ What solutions do you provide, and who buys them? How is your company perceived\'97internally and externally? What is your company culture? What\'92s the competitive landscape?\ \ These questions, and more, are the first topics addressed in a PIC-produced marketing plan. We will seek to truly understand your business, your team, your competitors, and your vision for the future.\'a0 functionality.\ \ ![how-were-doing](https://www.walkwithpic.com/hubfs/how-were-doing.svg)\ \ ### How We\'92re Doing\ \ Establishing the appropriate KPIs are critical to evaluating marketing performance. The PIC team will review existing KPIs and how you performed against them. We\'92ll ask why you chose the KPIs, discuss their relevance to your growth goals, and if appropriate, propose new or additional KPIs.\ \ Of course, we\'92ll also set up process for gathering and communicating the data we need to see what initiatives are working and where change is warranted.\ \ ![where-were-heading](https://www.walkwithpic.com/hubfs/where-were-heading.svg)\ \ ### Where We\'92re Heading\ \ After we\'92ve documented where you are, where you want to go, and how fast you\'92d like to get there, we\'92ll create a plan to make it happen.\ \ We consider all appropriate marketing channels, develop appropriate messaging for each of your ideal customer profiles, establish a marketing calendar, and set a budget. Then, when all are in agreement, you can implement the plan on your own or continue to work with PIC for plan execution.\ \ ## SEARCHING FOR THE RIGHT\ \ ## MARKETING AGENCY?\ \ [READ OUR WHITE PAPER & CHECKLIST](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJL09M1Zji0iWFEPwlxzLcpekCXwNHGzJkCeoxOP00IF4bRAmZmSD%2FMWghDD6aE9XJm58kN4%2FzKsi%2BGlfjQkuUIknQolncNv0DVZJDbdT7sljqbuNvAH6AGk9aFOPNjaDP233d4GFhGIb9POPDjgMdEbpMCsFXm8PBYpSQvZqIeR4gaLNqoQGSKKVKMUgE0FwZaH%2BMl5%2B88x1zyhsHWtyXbPXblNAGQSAb5&portalId=483844&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&pageTitle=Marketing+Plan+Development+%7C+Pittsburgh+Based+%7C+PIC+-Walk+With+You+Marketing%C2%AE&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=04d50047b1c69d189aa00242530476ba&hssc=233832769.1.1741701477196&hstc=233832769.04d50047b1c69d189aa00242530476ba.1741701477196.1741701477196.1741701477196.1&pageId=118880729213&analyticsPageId=118880729213&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&contentType=standard-page&webInteractiveId=235396805284&webInteractiveContentId=119844660562&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc)\ \ for valuable insight into selecting the\ \ best-fit agency for your business.\ \ ![agency-vs-partner-cover-cta](https://www.walkwithpic.com/hs-fs/hubfs/agency-vs-partner-cover-cta.webp?width=196&height=180&name=agency-vs-partner-cover-cta.webp)\ \ ## SEARCHING FOR THE RIGHT MARKETING AGENCY?\ \ [READ OUR WHITE PAPER & CHECKLIST](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKS372CVu3Td3gnD7u7DwXOO6lq5awxzf8fJgQJ98auWxkp9xIVMSo1PPQe0dP8kP2CcRfTpukTxSqxnMxE%2FgBC8YeOOdujcEwVi1WdCH0dES9%2FcHLZI8IF3TTzCnAVXApiXOR%2Fe2w8kpMsxk5RsfAUaiOX%2BEc13T%2FNsS50OgN6sAPax7noFOuc7eTvo7QFn%2FkFivEpYLWacJiSRJ2eye7oT%2BXEMLfAFXy5&portalId=483844&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&pageTitle=Marketing+Plan+Development+%7C+Pittsburgh+Based+%7C+PIC+-Walk+With+You+Marketing%C2%AE&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=04d50047b1c69d189aa00242530476ba&hssc=233832769.1.1741701477196&hstc=233832769.04d50047b1c69d189aa00242530476ba.1741701477196.1741701477196.1741701477196.1&pageId=118880729213&analyticsPageId=118880729213&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&contentType=standard-page&webInteractiveId=236049101943&webInteractiveContentId=120231520318&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHuZgan3cLSjbrvICzhGuVScYLVJA&portal_id=483844&pageId=118880729213&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=ed967878-8fe1-4a12-b9bb-3d0dd4a4bf3b&contentType=standard-page&redirect_url=APefjpGWl1NKs1isJFPy9JpLmE6Y8kNkZvHU78ADGFDnlWgJQaIzOcIeaBfxQqmqFYpH4PGXCc2c&hsutk=04d50047b1c69d189aa00242530476ba&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fmarketing-plan-development&ts=1741701478475&__hstc=233832769.04d50047b1c69d189aa00242530476ba.1741701477196.1741701477196.1741701477196.1&__hssc=233832769.1.1741701477196&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.04d50047b1c69d189aa00242530476ba.1741701477196.1741701477196.1741701477196.1&__hssc=233832769.1.1741701477196&__hsfp=1283270075&hsutk=04d50047b1c69d189aa00242530476ba&contentType=standard-page&pageId=118880729213)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.04d50047b1c69d189aa00242530476ba.1741701477196.1741701477196.1741701477196.1&__hssc=233832769.1.1741701477196&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/marketing-plan-development)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jM2E0ZTg0NC1hZDNjLTQ2NTMtYmJlMi02ODMyMjI1ZDU5NGEmcGF0aE5hbWU9L21hcmtldGluZy1wbGFuLWRldmVsb3BtZW50JnZpc2l0b3JJZD0zMzczNWQ5My0yMTZlLTRkM2QtODgzOS0wNDE5ZDJlODY1ZmYmdmlzaXRJZD00NmZkNjZjOC0xZjU3LTRlMjEtYjVmNi0xOWZkOWRmMmQ3MzkmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ3OCZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ3OA==)\ \ reCAPTCHA\ \ Select all squares with **stairs** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA66wZ5LdOpPnScFb6HKRQ-M0AQzgTTUS5blldDFvdMnkewgFZLIFCrb62gZfcatyNCF0_GuLGdbM2UWLjMABQJrn9XDbXWDa-vkqEMGknToGIYGuXpb-HwV3oM6QA4_SxA7UC9EMP8s0yQHw2UCViT16fAPyOF4Kp0jby15yFjopMLzjszEkm9AwvBBFbL6OzzQk6XQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## Content Development Services\ # Content Development & Copywriting Services\ \ ### Create valuable content that generates traffic, engagement, and leads.\ \ ## Why Your Content Should be Intentional\ \ Today\'92s consumer isn\'92t always searching for your product or service. They are searching for solutions to the problems they are facing. If you aren\'92t helping your audience before they purchase, you\'92re missing out on valuable prospects and leads. From blog posts and case studies to downloadable offers such as guides and checklists, developing content unique to your audience\'92s needs will help nurture them through the buyer\'92s journey while proving your expertise and authority.\ \ ![Content Development & Copywriting](https://www.walkwithpic.com/hubfs/icon-001.png)\ \ ![PIC_inbound-mark-camp_2](https://www.walkwithpic.com/hs-fs/hubfs/PIC_inbound-mark-camp_2.png?width=1050&height=963&name=PIC_inbound-mark-camp_2.png)\ \ ## Free Inbound Marketing Checklist\ \ Before you press \'93Go\'94 on your next marketing campaign, use our Inbound Marketing Checklist to ensure the project allows for measurable results and a connected experience for potential customers.\ \ [Download Checklist](https://www.walkwithpic.com/inbound-marketing-checklist?__hstc=233832769.aab144e88b8c3bbc32d9a7f98a0e9054.1741701477331.1741701477331.1741701477331.1&__hssc=233832769.1.1741701477331&__hsfp=1283270075&hsutk=aab144e88b8c3bbc32d9a7f98a0e9054&contentType=standard-page&pageId=72487398246)\ \ ## Content Strategies Targeting the Modern Consumer\ \ A single page on your website can only rank for a limited number of keywords, and many businesses (as well as digital marketers) lose sight of what their audience wants when chasing rankings. Well-planned, versatile content strategies not only correct this focus, but lead to better yielding results when it comes to lead generation and sales.\ \ Developing a successful content marketing strategy is paramount to attracting and nurturing prospective customers and clients, but the question remains, what kind of content should be developed?\ \ The team at PIC works with clients to define their target audience, determine what\'92s valuable to them, and then pinpoint the content types and topics that will put you in front of your prospects when they are searching Google.\ \ ## Strategic Content Development Components\ \ PIC has the expertise to devise targeted content strategies for clients while having the additional ability to produce the copy and designs for industry-specific content. Our content development services encompass all of the areas below.\ \ [SEO COPYWRITING](https://www.walkwithpic.com/content-development-copywriting#seocopywriting)\ \ [BLOG POSTS](https://www.walkwithpic.com/content-development-copywriting#blogposts)\ \ [GUIDES & DOWNLOADABLES](https://www.walkwithpic.com/content-development-copywriting#guides)\ \ [LANDING PAGES](https://www.walkwithpic.com/content-development-copywriting#landing)\ \ [EMAIL NEWSLETTERS & BLASTS](https://www.walkwithpic.com/content-development-copywriting#newsletter)\ \ [CONTENT MARKETING](https://www.walkwithpic.com/content-development-copywriting#content-marketing)\ \ ### SEO Copywriting\ \ SEO is the first thing to consider when creating content to be found via search engines. Without a focus on the\ correct keywords and user queries, the chances that a piece of content gets found organically is near zero. Our\ content services start with learning about your business, product/services, and customers. From there we can create\ content for target keyword phrases that your audience is actively searching on Google. This content usually takes the\ shape of a blog post, downloadable guide, or website page.\ \ ![SEO Copywriting](https://www.walkwithpic.com/hubfs/icon-002.svg)\ \ ![Blog Posts](https://www.walkwithpic.com/hubfs/icon-003.svg)\ \ ### Blog Posts\ \ Blog posts are one of the most important content types that can be created for your website. A blog post should\ address a specific need or problem that your audience is actively trying to solve by searching online. Many times,\ this is a problem that they are experiencing which your products or services can help. By researching (or already\ knowing) what your audience is searching for, we can create blog posts that provide resourceful and valuable\ information to help solve your audience\'92s problem.\ \ ### Guides & Downloadable Content\ \ Creating downloadable content is crucial to obtain leads that you can nurture into paying customers. The goal of\ offering downloadable content is to get something from a website user. This is usually a name and email address but\ could be any information needed to qualify a customer.\ \ The keys to any\ downloadable content are quality and value.\ \ 1\\. Quality \'96\ The design and layout of the content is pleasing to the reader and includes graphics, images, charts and other\ design elements.\ \ 2\\. Value \'96 Downloadables must be packed with\ valuable and actionable information that helps the user overcome a problem they are having, or it helps them decide\ on a direction to go with a decision.\ \ The content provided in a downloadable can take various forms,\ depending on what exactly you are trying to accomplish and the lead\'92s stage in their buyer\'92s journey. PIC combines\ the skills of our copywriting and design teams to create downloadable content for our clients.\ \ #### The Buyer\'92s Journey & Content\ \ ![buyers journey content](https://www.walkwithpic.com/hubfs/buyers%20journey%20content.svg)\ \ ### Landing Pages\ \ Whether it is a simple landing page for a downloadable or a page explaining a specific feature of a product or\ service, landing pages are website pages that are specifically designed for lead capture. They include a brief\ description of what\'92s being offered, a nice image, and a form to fill out.\ \ ### Email Newsletter & Blast Content\ \ No marketing strategy is complete without email marketing, whether it makes use of newsletters, email blasts, or\ automated workflows. At the very least, a regular email newsletter is a great way for your business to stay top of\ mind with leads, customers, and clients. The key here is providing value in the newsletter that encourages subscriber\ engagement.\ \ Blast emails are more of a one-off email approach to hit targeted segments of users with an offer\ or relevant, useful information. For larger marketing campaigns that require multiple emails, an automated email\ workflow may be preferred. These email workflows are triggered by actions users take, such as filling out a form or\ making a purchase, and automatically send them emails at designated intervals.\ \ PIC leverages its copywriting,\ email marketing, and design teams to craft engaging, effective emails for clients.\ \ ![Email Newsletter & Blast Content ](https://www.walkwithpic.com/hubfs/icon-004.svg)\ \ ### Content Marketing\ \ By creating an SEO-friendly page, your content can rank in Google search results and attract free traffic from a variety of search engines. However, there are other ways to maximize the reach of your content.\ \ [SEM Campaigns:](https://www.walkwithpic.com/social-media-marketing)\'a0 For content like landing pages, buying traffic via Google Ads or Bing Ads can provide instant traffic that converts into leads.\ \ [Social Media Campaigns:](https://www.walkwithpic.com/social-media-marketing) Leveraging multiple social media platforms to target your audience with a unique social posts and ad campaigns provide us with another traffic source to market your content.\ \ ![Content Marketing](https://www.walkwithpic.com/hubfs/copywriting-graphics.png)\ \ [![New call-to-action](https://483844.fs1.hubspotusercontent-na1.net/hubfs/483844/hub_generated/resized/30d169c8-b99c-47b3-bc3d-4699f3345e6f.jpeg)](https://www.walkwithpic.com/cs/c/?cta_guid=524acff7-6463-4be2-b5d6-6993572df729&signature=AAH58kE-qwAjYM1-u3Mti6ItJlwtXELoKQ&portal_id=483844&pageId=72487398246&placement_guid=c650c38d-0805-4add-9706-dae7289fb695&click=3d1f956a-afc4-4280-ac34-6dccac12635e&contentType=standard-page&redirect_url=APefjpHc0FEfQ4HxCJT7kHLO4aSFwivmDW8bP4cfZUCGOvKagYd-lWe9jo0qnuEN5SzsDyL2ciIdhGku9kn7Nxh-8nASURkkgaCDTmcAwcweZ1TbS_ocvTCfSyzyPUPyPMMVm5Qk3apRM99f6_ieuPWxPVG9SXOVS_ISKKy3jAnFLwFk2g61qrqMx6jl8v1UsZg0pvrQc07VGMKVZiQxHlMHOl_s3rVCCzno8tgG-zmvr2qV6uLdICq5hyARk-OXahMvtRhI_IzMHVn8mGbb-9ceUWKClQKA94m030z-y-vtaDZ3k96CF_A&hsutk=aab144e88b8c3bbc32d9a7f98a0e9054&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcontent-development-copywriting&ts=1741701478960&__hstc=233832769.aab144e88b8c3bbc32d9a7f98a0e9054.1741701477331.1741701477331.1741701477331.1&__hssc=233832769.1.1741701477331&__hsfp=1283270075)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHza0-Ys6UK9Zs9GF1hLwl7U-m6YA&portal_id=483844&pageId=72487398246&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=32b1066d-f07c-4d35-af23-4dc7a24f99b0&contentType=standard-page&redirect_url=APefjpHkRwo-MRbUafhqCXIPjTGGqg9xHbSqF5NpnV6jGnRiL4K8TRD-uODmgGPdnDqDqZOVB2JX&hsutk=aab144e88b8c3bbc32d9a7f98a0e9054&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcontent-development-copywriting&ts=1741701478973&__hstc=233832769.aab144e88b8c3bbc32d9a7f98a0e9054.1741701477331.1741701477331.1741701477331.1&__hssc=233832769.1.1741701477331&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.aab144e88b8c3bbc32d9a7f98a0e9054.1741701477331.1741701477331.1741701477331.1&__hssc=233832769.1.1741701477331&__hsfp=1283270075&hsutk=aab144e88b8c3bbc32d9a7f98a0e9054&contentType=standard-page&pageId=72487398246)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.aab144e88b8c3bbc32d9a7f98a0e9054.1741701477331.1741701477331.1741701477331.1&__hssc=233832769.1.1741701477331&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/content-development-copywriting)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=1209132513.1741701478>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814059&z=1162207743)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701478100&cv=11&fst=1741701478100&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814059&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fcontent-development-copywriting&hn=www.googleadservices.com&frm=0&tiba=Digital%20Content%20Creation%20Services%20%7C%20Pittsburgh%20Based%20%7C%20PIC%20-%20Walk%20With%20You%20Marketing%C2%AE&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=897521528.1741701478&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fcontent-development-copywriting)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lMDU3MmQ5Zi04NDAzLTRlYjItOWQ3OS1jMmEyNDU2ZjBlNjcmcGF0aE5hbWU9L2NvbnRlbnQtZGV2ZWxvcG1lbnQtY29weXdyaXRpbmcmdmlzaXRvcklkPTU4Mjc0MTJhLTc3NjQtNDQ5Mi1hNzNkLTBkNzYyZDY1ZGJkMiZ2aXNpdElkPTkzMTJlNzBkLTY2YmEtNDY4ZS04NDZiLTA3YTE3ZmIwNzc5MiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDc4JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDc4)[iframe](https://td.doubleclick.net/td/rul/1071130257?random=1741701478865&cv=11&fst=1741701478865&fmt=3&bg=ffffff&guid=ON&async=1>m=45be5362za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fcontent-development-copywriting&hn=www.googleadservices.com&frm=0&tiba=Digital%20Content%20Creation%20Services%20%7C%20Pittsburgh%20Based%20%7C%20PIC%20-%20Walk%20With%20You%20Marketing%C2%AE&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=897521528.1741701478&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config)\ \ [iframe](https://www.google.com/recaptcha/enterprise/bframe?hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm)\ \ ## Image SEO Best Practices\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=de244137f9ef3c5a6d9ca80f0228ad24-1741701478688&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=de244137f9ef3c5a6d9ca80f0228ad24&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=69258700598.5151&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F)\ \ # Image SEO: Best Practices for SEO Friendly Images\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ \ \ \ \ \\|\ \ \ 16 Jun 2017\ \\|\ \ \ \ \ \ \ 9 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/Image-SEO.jpg)\ \ Using images on your website and blog posts serve many purposes.\'a0 I mean, how boring would it be to go to a web page and just see words on a white screen.\'a0 Blah.\ \ ## ![Pic-How-Images-Help.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Pic-How-Images-Help.jpg?width=400&height=232&name=Pic-How-Images-Help.jpg)\ \ ## How Images Help?\ \ Web designers use images and color to make a site more interesting.\'a0 Even the most boring topics can be presented in an appealing way.\'a0 Images also further the intended message.\'a0 Adding photos to show a product, convey a feeling or provide an example.\'a0 Charts, graphs, diagrams, and infographics will make a more complicated idea easier to understand.\ \ ## Images are an important SEO factor too!\ \ Just like your pages' [meta tags](https://www.walkwithpic.com/blog/image-seo/), from a [search engine optimization](https://www.walkwithpic.com/search-engine-optimization) aspect, proper use of images can help your rankings and accessibility of your site.\ \ ## Image SEO Facts\ \ **Google Image Search traffic can total 3-11% of all Google organic traffic.\'a0( [K _ingKong.com.au_](http://kingkong.com.au/15-secret-facts-google-search-doesnt-want-know/) _)_**\ \ This might not sound like much, but when you have billions of searches every day, It is a lot of searching. Not having your images optimized means your business could be losing valuable traffic.\ \ **One image can help your content rank higher. ( [Backlinko.com](http://backlinko.com/search-engine-ranking))**\ \ According to a study done by Backlinko, having one image increases your rankings significantly than having no images. However, having more images doesn\'92t seem to have much of an impact of rankings.\ \ **Optimizing your image file size can increase traffic.\'a0( [Shopify.com](https://www.shopify.com/enterprise/60726275-page-speed-are-slow-loading-pages-killing-your-growth))**\ \ According to Shopify, consumers will wait three-seconds on desktop and 5-seconds on mobile for a page to load. Images causing a page to load slow can cost your visitors, leads and sales. Google also page load time as a ranking factor.\ \ ## ![Pic-Which-image-is-which.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Pic-Which-image-is-which.jpg?width=400&height=322&name=Pic-Which-image-is-which.jpg)Which image is which?\ \ When considering the images that you will use on your site or blog posts you should keep several things in mind. **Images should relate to the topic around it.** If you are blogging about a new pie recipe an image of a pie or baking is appropriate. You would not want to use mountain biking images. Yes, this sounds obvious, but there is a technical reason behind it. When google is looking at your site, images that match the text make a stronger case for the relevance of your page to the topic.\ \ **Try to use images that are your own**. Be original. If you can\'92t use your own photos or illustrations, choose ones that are not obvious stock photographs. (Don\'92t forget to give proper attribution to the photographers and artists).\ \ ![Animations-can-be-fun.gif](https://www.walkwithpic.com/hs-fs/hubfs/images/Animations-can-be-fun.gif?width=372&name=Animations-can-be-fun.gif)\ \ Animation **can be fun**, but be careful not to let it interfere with the way the page is read. If that great gif distracts the reader before they get to your big takeaway, then your page won\'92t be as effective.\ \ ## Size matters!\ \ #### Choose the **smallest file size possible without sacrificing quality**.\'a0 This applies to both user experience and rankings.\ \ ![Pic-Loading.gif](https://www.walkwithpic.com/hs-fs/hubfs/images/Pic-Loading.gif?width=320&name=Pic-Loading.gif)\ Large file images make pages load slower, frustrating users\'85 and google.\'a0 Google gives preferences to pages that load quickly over slower pages.\ \ Note: Resizing an image doesn\'92t reduce the file size.\'a0 You need to compress or change the file size of the original image.\'a0 This can be done easily in the Photoshop or other photo manipulation software.\ \ - In Photoshop choose the \'93 **save for web and devices**\'94 option.\ - In some other applications choosing a lower image quality will create a smaller file, just **don\'92t go too small and end up with a grainy image.**\ \ Look for the option of using lossless compression.\'a0 This maintains your image data as opposed to lossy compression that erases that data.\'a0 Lastly, just like the layout of the site, images should be responsive and adjust for different screen sizes.\ \ ## Online Image Compression Services\ \ There are also numerous online services to reduce file size available for free or paid online.\'a0 Check out:\ \ [![image-optimizer.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/image-optimizer.jpg?width=200&height=100&name=image-optimizer.jpg)](http://www.imageoptimizer.net/pages/home.aspx)[![kraken-logotype.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/kraken-logotype.jpg?width=200&height=100&name=kraken-logotype.jpg)](https://www.kraken.io/web-interface)[![smushit-logo.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/smushit-logo.jpg?width=200&height=100&name=smushit-logo.jpg)](http://www.imgopt.com/)[![jpegmini-logo.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/jpegmini-logo.jpg?width=200&height=100&name=jpegmini-logo.jpg)](http://www.jpegmini.com/)[![tinypng-logo.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/tinypng-logo.jpg?width=200&height=100&name=tinypng-logo.jpg)](https://tinypng.com/)[![Compressnow.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Compressnow.jpg?width=200&height=100&name=Compressnow.jpg)](http://www.compressnow.com/)\ \ ## WordPress Image Compressor Plugins\ \ With WordPress owning almost 60% of the CMS market share, there is a good chance that your site is built on WordPress. IF that is the case, there are a number of plugins available to compress your images within your WordPress Install.\ \ [![WPSmush.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/WPSmush.jpg?width=128&height=128&name=WPSmush.jpg)WP Smush](https://wordpress.org/plugins/wp-smushit/) [![EWWW Image Optimizer.png](https://www.walkwithpic.com/hs-fs/hubfs/images/EWWW%20Image%20Optimizer.png?width=128&height=128&name=EWWW%20Image%20Optimizer.png)EWWW Image\\\\\ \\\\\ Optimizer](https://wordpress.org/plugins/ewww-image-optimizer/) [![Imsanity.png](https://www.walkwithpic.com/hs-fs/hubfs/images/Imsanity.png?width=128&height=128&name=Imsanity.png)Imsanity](https://wordpress.org/plugins/imsanity/) [![Media File Renamer.png](https://www.walkwithpic.com/hs-fs/hubfs/images/Media%20File%20Renamer.png?width=128&height=128&name=Media%20File%20Renamer.png)Media File\\\\\ \\\\\ Renamer](https://wordpress.org/plugins/media-file-renamer/) [![BJ Lazy Load.png](https://www.walkwithpic.com/hs-fs/hubfs/images/BJ%20Lazy%20Load.png?width=128&height=128&name=BJ%20Lazy%20Load.png)BJ Lazy\\\\\ \\\\\ Load](https://wordpress.org/plugins/bj-lazy-load/)\ \ ## To .gif or not to .gif?\ \ Image formats each have pros and cons. Choose the right format for the image and purpose.\ \ ![Pittsburgh-icon-200.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Pittsburgh-icon-200.jpg?width=200&height=200&name=Pittsburgh-icon-200.jpg)\ \ Jpegs retain image quality at smaller file sizes but can degrade with every time they are opened and saved.\ \ ![Pittsburgh-icon-200.gif](https://www.walkwithpic.com/hs-fs/hubfs/images/Pittsburgh-icon-200.gif?width=200&height=200&name=Pittsburgh-icon-200.gif)\ \ Gifs support fewer colors and transparency which makes them great for simple illustrations and logos.\ \ ![Pittsburgh-icon-200.png](https://www.walkwithpic.com/hs-fs/hubfs/images/Pittsburgh-icon-200.png?width=200&height=200&name=Pittsburgh-icon-200.png)\ \ Png files support more colors than gifs and support transparency resulting in better quality and large file size.\ \ ## Filenames\ \ ![Classic-Corvette-Buyers-Guide.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Classic-Corvette-Buyers-Guide.jpg?width=350&name=Classic-Corvette-Buyers-Guide.jpg)\ Proper filenames are often overlooked.\'a0 They should describe the image and include the keyword in the beginning of the file name and can include the image size.\'a0 The filename is one of the hints to google what the image is about so a filename DSC12065.jpg isn\'92t helping.\ \ Choose a filename like Classic-Corvette-Buyers-Guide.jpg for an image of the cover of a guide in a classic cars website.\ \ ### Filename tips\ \ 1. GIF or PNG are the be best options due to **load time consideration.**\ \ 2. Hyphens are better word deliminators than underscores. **Don\'92t Use Spaces!**\ \ 3. Some people believe filenames should be a **maximim of 4-words**\ \ ## Playing Tag\ \ Always.\'a0 Use.\'a0 Alt tags.\'a0 (Almost).\ \ **The Alt attribute, commonly referred to as a the** Alt Tag, tells google what the picture is all about.\ \ 1. Choose a tag that explains what the image is and **includes your primary keyword(s).**\ 2. Alt tags can be lengthy, so take **as many characters as needed** as long as you are not spammy or keyword stuffing.\ \ 3. If you are using products images, **include the ID in the tag.**\ \ ![Pic-icons-headphones.png](https://www.walkwithpic.com/hs-fs/hubfs/Icons/Pic-icons-headphones.png?width=150&height=150&name=Pic-icons-headphones.png)Screen readers used by the sight impaired read the alt tags to tell the listener what is on the page.\'a0 So if your alt tag says \'93joey making a goofy face\'94\'a0 that is what the screen reader will say.\'a0 If it says \'93example of an overbite\'94 then that makes sense in a blog about orthodontics.\ \ For this same reason, there is a time when not to use an alt tag.\'a0 When an image only serves a design purpose such as a divider, leave the tag blank and the screen reader won\'92t disrupt your message by describing every design element.\ \ #### OpenGraph and Twitter Cards\ \ When posting on social media, having the right\'a0image to show is important. You can do this by ensuring the correct tag is in the section of your site.\ \ ****\ \ ## Image Titles\ \ ![Pittsburgh-title-1.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Pittsburgh-title-1.jpg?width=400&height=232&name=Pittsburgh-title-1.jpg)Titles do not have a significant impact on SEO, but in many browsers, they show when the cursor hovers over the image.\ \ This is an opportunity to add an additional message.\'a0 For example, when showing a product write a title that says **\'93Buy Now and Get Free Shipping!\'94**\ \ _Many web platforms have a place to include the image tags when adding the image to the site.\'a0 The code would look similar to this:\'a0 <_ _img_ _src_ _=_ _\'93image.jpg\'94_ _alt_ _=_ _\'93red widgets_ _\'94_ _title_ _=_ _\'93save on widgets_ _\'94_ _>_\ \ ## Caption This!\ \ **Increase User Engagement by 300%**\ \ [Some research](https://assignmentbro.com/blog/shocking-truth-about-how-web-graphics-affect-conversions) has found that when skimming, captions are read 300% more than the body of the article.\'a0 They don\'92t increase a page\'92s ranking but used effectively can increase the success rate of your page or blog post.\ \ ### **Images are a powerful way to convey a message**. Take a little extra time to make sure you are taking advantage of the images on your site and social messages to make your marketing picture perfect.\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ![Trista Rodriguez](https://www.walkwithpic.com/hs-fs/hubfs/trista-circle-author.png?width=200&height=200&name=trista-circle-author.png)\ \ #### [Trista Rodriguez](https://www.walkwithpic.com/blog/author/trista-rodriguez)\ \ A 1996 graduate of Penn State University with a BA in Advertising and Public Relations, Trista joined PIC after 20 years of working with local Pittsburgh businesses on their traditional and digital media plans.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLtLlGoVxsX85fwBlm53bJPD4TMbBv%2BiB%2FHdpKNs7BDjqA5cUcn8MFjA2BYlvduA63sNhcxAW0wrCCAlmTBD9E1E7A7JWy3CIAFG0yUIuPvylHxCmyg2fXnJDJQEoC%2F6h2RCeYiRFfIHnQUsb97BTnuh05gy516t8s3HeMjNk5qGVeyjegbZWKebiw3UHYV9UwPBo4CKBFhcebRWA%3D%3D&portalId=483844&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&pageTitle=Image+SEO%3A+Best+Practices+for+SEO+Friendly+Images&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=5e1eba0f0621af9f45fd8be673e5aa58&hssc=233832769.1.1741701477582&hstc=233832769.5e1eba0f0621af9f45fd8be673e5aa58.1741701477582.1741701477582.1741701477582.1&pageId=5203119304&analyticsPageId=5203119304&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&contentType=blog-post)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIKpN5hKz9iCRxw19ZlFwjsTXWwDNIPLxTf%2FE6%2FBv6ukVXwlmYCRWvsGivt0RTkE3%2B8OkJjs7YosR2zAcZJF6SDu8poaQjAZ3oPUDqr21gILfOznd%2BBfsmX5YVTHpWZItTP0WgVbnFB0XfjZYZdwHI3MXU6VYo9x%2Fnn%2F6zZq9dsGzZCizCHykdIqwEhVgFUOwkTQfOB&portalId=483844&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&pageTitle=Image+SEO%3A+Best+Practices+for+SEO+Friendly+Images&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=5e1eba0f0621af9f45fd8be673e5aa58&hssc=233832769.1.1741701477582&hstc=233832769.5e1eba0f0621af9f45fd8be673e5aa58.1741701477582.1741701477582.1741701477582.1&pageId=5203119304&analyticsPageId=5203119304&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&contentType=blog-post)\ \ ## Related Resources\ \ You Can\'92t Spell Marketing Without S-E-O\ \ [Read more](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ Is your site a Google Authority?\ \ [Read more](https://www.walkwithpic.com/blog/2007/07/is-your-site-a-google-authority.html)\ \ SEO Content Unlocks Online Success\ \ [Read more](https://www.walkwithpic.com/blog/2010/12/seo-content-unlocks-online-success.html)\ \ Local SEO Service for Your Business\ \ [Read more](https://www.walkwithpic.com/blog/2012/07/local-seo-service-business.html)\ \ Check all the Boxes, Pittsburgh Online Marketing Step 1\ \ [Read more](https://www.walkwithpic.com/blog/online-marketing-step-1)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFXrR1yiFfEBvsxQFRS2XGstTU6Jg&portal_id=483844&pageId=5203119304&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=eac7e196-b2f2-4b05-96ec-fadaa20ae3ff&contentType=blog-post&redirect_url=APefjpHqqo3hNHIEx1dKwVYUfTsk9lkcpDVAlVJzYZR8r4KVETo3xMY4UEwvbmwkwKqakDkjM0EW&hsutk=5e1eba0f0621af9f45fd8be673e5aa58&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fimage-seo%2F&ts=1741701478832&__hstc=233832769.5e1eba0f0621af9f45fd8be673e5aa58.1741701477582.1741701477582.1741701477582.1&__hssc=233832769.1.1741701477582&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.5e1eba0f0621af9f45fd8be673e5aa58.1741701477582.1741701477582.1741701477582.1&__hssc=233832769.1.1741701477582&__hsfp=1283270075&hsutk=5e1eba0f0621af9f45fd8be673e5aa58&contentType=blog-post&pageId=5203119304)\ \ - 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![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD05NTZmMjdlZC02YWU0LTRkMWYtOGMxZi1lYWI5YjExMzE5NTcmcGF0aE5hbWU9L2Jsb2cvaW1hZ2Utc2VvLyZ2aXNpdG9ySWQ9NGU1ZDQ0ODItNjE4NC00ZmE3LWE0OTEtM2I4YzI5YWY4NDZkJnZpc2l0SWQ9ZmZhZWFkZmItMWM1ZS00MmFkLThiOWEtNzFhODZiZjRkNjRlJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0NzgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0Nzg=)\ \ reCAPTCHA\ \ Select all squares with **traffic lights** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6zGC_K0GxLxImIhjrB6nUMUDudFP23wCTz60AL9khfIC99FmcORIsoNemfhfnLOvF2X444ioyZQVqAYMz8PxSuFi-uprRnR_uL87-XcmrnExuFacPGNcPeAg1f_tREPTFn0Z9bx-Vawh-fxsjBOHc3-63YMdIqpRcP39iebKZwm359rUgnJuXu-Q09_h-fgZNVFAlvgUn_GzJUWsW2OGKQNMXERg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ reCAPTCHA\ \ Select all images with a **bus** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7h83zxU2H2YOJ6QaJJ-vrB20vrE2zZCG4kyXpvcFM300nsqfdlLsToeQZyILbP0pegZ261o2Pn0ubwvjYk3cUUPKtSA-Ltcy6Y4IPQNhtbSPAhizTvF6nYIM3ovskPZMz2SwmsOFdIgCM8uW0jiPMDRx_isHwo0HCbKgBZ7xzEqNMDfwNtyVFHe8i0UVCdVLGfdOA3d6CzYT5ICvsZRymDLbd0Gg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## SEO Services Overview\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=76bc38434ccec7afcda47a1dfa356628-1741701479462&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=76bc38434ccec7afcda47a1dfa356628&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=77873863491.58185&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fsearch-engine-optimization)\ \ # A Leading SEO Company\ \ ### SEO makes your audience come to you. Let us show you how.\ \ ## Why you should invest in SEO\ \ When website traffic is stagnant or declining, and visitors aren\'92t relevant or converting, poor SEO is often the culprit. SEO allows your business\'92s website, products, and services to show up in search result pages (SERPs) when your customers and clients are searching for them. Without a properly optimized website, you won\'92t receive the organic (i.e. free) search traffic from Google that will ultimately convert into customers and clients.\ \ With comprehensive SEO services from PIC, your website benefits via improved visibility across all major search engines. These SEO services generate:\ \ - Increased organic traffic (i.e. free traffic)\ - A higher-quality audience\ - A result in more conversions and loyal customers\ \ ![Why you should invest in SEO](https://www.walkwithpic.com/hubfs/seo-image-0.svg)\ \ ![Download SEO Performance Worksheet](https://www.walkwithpic.com/hs-fs/hubfs/seo-image-5.png?width=300&height=278&name=seo-image-5.png)\ \ ## Download SEO Performance Worksheet\ \ Is your current SEO strategy performing as it should? Our simple worksheet will help you analyze the performance and quality of your content, keywords, and organic traffic.\ \ [Download Worksheet](https://www.walkwithpic.com/seo-performance-worksheet)\ \ ## Components of Search Engine Optimization\ \ As a leading SEO company, we work closely with each client to establish a holistic SEO strategy that matches the needs of your company. This strategy is built to improve on-site and off-site SEO components making your site more attractive to search engines.\ \ [ON-SITE SEO](https://www.walkwithpic.com/search-engine-optimization#on-site-seo)\ \ [KEYWORD RESEARCH](https://www.walkwithpic.com/search-engine-optimization#keyword-research)\ \ [WEBSITE STRUCTURE](https://www.walkwithpic.com/search-engine-optimization#website-structure)\ \ [ON PAGE FACTORS](https://www.walkwithpic.com/search-engine-optimization#on-page-factors)\ \ [PAGE SPEED](https://www.walkwithpic.com/search-engine-optimization#page-speed)\ \ [SEARCH INDEX](https://www.walkwithpic.com/search-engine-optimization#search-index)\ \ [OFF-SITE SEO](https://www.walkwithpic.com/search-engine-optimization#off-site-seo)\ \ [REVIEWS](https://www.walkwithpic.com/search-engine-optimization#reviews)\ \ [LINK BUILDING](https://www.walkwithpic.com/search-engine-optimization#outreach-link-building)\ \ [LOCAL CITATIONS](https://www.walkwithpic.com/search-engine-optimization#local-citations)\ \ ### On-Site SEO\ \ At PIC, we understand the foundation of any SEO strategy is with on-page optimization. A successful SEO strategy starts with its roots buried deep in keyword research, content, website structure, and on-page optimization.\ \ Once the basics are taken care of, you can move along to a full content strategy and off-page optimization such as local citations, outreach, and link building - all critical to your internet marketing strategy.\ \ #### Keyword Research\ \ ![Keyword Research](https://www.walkwithpic.com/hs-fs/hubfs/seo-image-1.jpg?width=856&name=seo-image-1.jpg)\ \ At PIC, we understand the foundation of any SEO strategy is with on-page optimization. A successful SEO strategy starts with its roots buried deep in keyword research, content, website structure, and on-page optimization.\ \ Once the basics are taken care of, you can move along to a full content strategy and off-page optimization such as local citations, outreach, and link building - all critical to your internet marketing strategy.\ \ #### Website Structure\ \ The structure of your website not only affects your SEO, but also your users\'92 experiences. A website that doesn\'92t allow your visitors to flow from one page to another isn\'92t properly organized and structured, which can lead to less than optimal search rankings and user behavior, which is also a ranking factor.\ \ A website that silos products and services into categories not only helps Google understand the relationship and relevance of each page to your overall business, but also provides structure to your website that helps visitors find what they are looking for, which ensures a positive user experience.\ \ ![Website Structure](https://www.walkwithpic.com/hubfs/seo-map.png)\ \ #### On-Page Factors\ \ On-page SEO is a catch-all term to include anything and everything done with the site (including a mobile friendly, responsive design) that affects SEO and search engine rankings including:\ \ [Meta Tags](https://www.walkwithpic.com/search-engine-optimization#accordion1)\ \ [Meta tags](https://www.walkwithpic.com/blog/seo-meta-tags) are tags hidden in the code of section of your\'a0webpages. The most important, the Title Tag, is what Google usually shows as the link\'a0on\'a0their search results. We write meta tags optimized for search rankings and click through rate.\ \ ![Pic-SEO-metadescription](https://www.walkwithpic.com/hs-fs/hubfs/Pic-SEO-metadescription.jpg?width=634&name=Pic-SEO-metadescription.jpg)\ \ [Internal Links](https://www.walkwithpic.com/search-engine-optimization#accordion2)\ \ **Internal links are important for two primary reasons.**\ \ 1\\. It allows your visitors to easily navigate from one page to another relevant page that they might be interested in.\ \ 2\\. It allows Google to crawl your site to understand its structure and how pages are relevant to each other and to your business/industry. Having relevant pages linked to each other can help increase your authority in Google\'92s eye.\ \ [Images](https://www.walkwithpic.com/search-engine-optimization#accordion3)\ \ [Images can also be optimized for search](https://www.walkwithpic.com/blog/image-seo/) and help boost rankings, but they are more important to help increase user engagement on your website.\ \ Images are important because your visitors aren\'92t actually reading your website word-for-word. Images can showcase your products to your visitors or convey a point about your services. They also help break up blocks of text and help a webpage look less daunting than a page with paragraph after paragraph of text.\ \ ![Pic-SEO-images](https://www.walkwithpic.com/hs-fs/hubfs/Pic-SEO-images.jpg?width=476&name=Pic-SEO-images.jpg)\ \ [Quality Content](https://www.walkwithpic.com/search-engine-optimization#accordion4)\ \ The most important pages for your business are your services and products pages.\ \ **These pages must be optimized not only to show in the search results, but also to:**\ \ \'95 Provide your customers and clients the information they are looking for when they land on your web page.\ \ \'95 Answer questions that your visitors might have about your product or services.\ \ The problem with products and service pages is that you can only target 1-3 specific keywords per page, and you only have a finite number of products and services.\ \ This is where blog posts come into play.\ \ Having a full content strategy that includes regular blog posts allow you to target other keywords and develop content that is resourceful and helpful to your audience. While not all of these posts will convert a visitor into a client or customer, they expose your company to people that wouldn\'92t have known about you otherwise while also positioning you as an authority in your industry.\ \ [Content Structure](https://www.walkwithpic.com/search-engine-optimization#accordion5)\ \ The words on the page are only half of the importance of content. The way your content is laid out on a page is crucial to engaging your visitors and ensuring pages can be easily scanned, allowing users to find the information that is most important to them.\ \ **We use different tactics to increase user behavior including:**\ \ \'95 Design and layout of the website\ \ \'95 Bulleted and numbered lists\ \ \'95 Tables and graphs\ \ \'95 Images\ \ ![Pic-SEO-Content](https://www.walkwithpic.com/hs-fs/hubfs/Pic-SEO-Content.jpg?width=506&name=Pic-SEO-Content.jpg)\ \ #### Page Speed\ \ Page speed can be measured in a few different ways, but it\'92s typically discussed in terms of how long it takes to completely load the content on a single page of your website.\ \ ![Page Speed](https://www.walkwithpic.com/hubfs/seo-image-2.svg)\ \ Page speed is important for two reasons:\ \ - Search engines use page speed to help determine page rankings. Additionally, a slow page speed makes it more difficult for search engines to crawl your website and may hurt your indexation.\ - Pages that take longer to load hurt the user experience, leading to a lower average time on the page and higher bounce rates.\ \ There are several ways to increase your page speed, including (but not limited to):\ \ - \'a0Optimizing Images: Images should be no larger than necessary and should be compressed for the web. If images aren\'92t optimized properly, they drastically slow down page load time.\ - CSS/JS/HTML Optimization: Minifying CSS, JavaScript, and HTML files by removing unused code and unnecessary characters can drastically help to improve page speed.\ - CDN Usage: Content distribution networks (CDNs) are server networks that store and deliver different assets of your site (e.g. images) to website visitors based on their location. Leveraging CDNs is an efficient, simple way to improve your page speed and overall site speed.\ \ #### Search Engine Index Review\ \ We regularly review how our client\'92s sites are being indexed by search engines as well as how certain settings and configurations are impacting search spiders crawling the site.\ \ Our team weeds through improperly set canonicals, misfiring redirects, robots.txt configurations, and other factors to determine where improvements can be made. Cleaning up these areas makes the job easier for search engines when they crawl your site and lead to an organized, clean index that can benefit your organic rankings in SERPs.\ \ ### Off-Site SEO\ \ Off-Site SEO consists of strategies aimed at obtaining links and traffic from another site. If a website has good on-page SEO, it might not necessarily need a robust off-site SEO strategy. When it is necessary, we can devise strategies to help build links and awareness to your website.\ \ #### Reviews\ \ There are multiple factors that Google take into consideration local search rankings are reviews. Google reviews are your best bet because they show up in the search result, but reviews on Facebook, Yelp and other websites can also help, depending on your business and industry.\ \ #### Outreach & Link Building\ \ Tired of being lost in the digital crowd? Our strategic Outreach & Link Building service will propel your brand to the forefront. We secure high-impact backlinks from industry leaders, boosting your search ranking and organic traffic.\ \ Forget generic tactics. We build genuine connections through personalized outreach, earning trust and enhancing your online authority. Let us craft a robust link profile that fuels your business growth.\ \ #### Local Citations/Business Directories\ \ If you operate a business that services a certain location, you need to build local citations. Local citations are listings on websites and directories such as Google Business Profile, Yelp, Yellowbook and other city and industry-specific directories.\ \ We will build your local listings on all the major directories as well as find some city and industry specific directories that will help your local search rankings.\ \ ![Off-Site SEO](https://www.walkwithpic.com/hubfs/seo-image-3.png)\ \ [![New call-to-action](https://no-cache.hubspot.com/cta/default/483844/c650c38d-0805-4add-9706-dae7289fb695.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/c650c38d-0805-4add-9706-dae7289fb695?__hstc=233832769.a38c5de988a3aebe696bdd6184355b5c.1741701478322.1741701478322.1741701478322.1&__hssc=233832769.1.1741701478322&__hsfp=1283270075)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.a38c5de988a3aebe696bdd6184355b5c.1741701478322.1741701478322.1741701478322.1&__hssc=233832769.1.1741701478322&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.a38c5de988a3aebe696bdd6184355b5c.1741701478322.1741701478322.1741701478322.1&__hssc=233832769.1.1741701478322&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/search-engine-optimization)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0wNGRjYTcxZS0xYTcyLTQxYmUtODAzMC03MDdjNmI3ZGQzYmMmcGF0aE5hbWU9L3NlYXJjaC1lbmdpbmUtb3B0aW1pemF0aW9uJnZpc2l0b3JJZD04YmZhN2ZjZS0zYTE1LTRmNmEtODYzOC01YjVlOTM2MjAxOWImdmlzaXRJZD1kNzRiYzVhZi1kZDU2LTQwY2ItODA5Yy1mNTgyYjVhZmNmOGImbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ3OSZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ3OQ==)\ \ reCAPTCHA\ \ Select all images with a **bus** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7LbLpfM4Dp9ZrF5wH4R-ttSLp74AncvOB0hfWnXPb2WWTP2ZC-Dm_VBijblKsWPrfdIhoWiP-CE5jtA_E0U4W_EODSWFgwLtcTMRwq_27Mx1R02-lVZbbZLX1-Ka-Z3yTKYU7hDExBElrYffA_-0lIuuljgTC7-mrDizRNvvEhVTOZqs1AGjILlB8RbN-7i-3ybyGi&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## SEO Performance Worksheet\ ![SEO-Performance-Worksheet-book3](https://www.walkwithpic.com/hs-fs/hubfs/SEO-Performance-Worksheet-book3.png?width=3000&name=SEO-Performance-Worksheet-book3.png)\ \ # Download the SEO Performance Worksheet\ \ Use this Excel Spreadsheet toanalyze your SEO strategy to see if it is performing as it should\'96 Attracting the RIGHT traffic that ENGAGES with your content.\ \ [Download Worksheet](https://www.walkwithpic.com/seo-performance-worksheet#form)\ \ ## How is Your SEO Strategy Performing?\ \ When a website loses Google organic search traffic, we usually jump to the conclusion that something is wrong from an SEO perspective. While that certainly can be the case, the decrease can also happen because the site is no longer ranking for relevant keywords.\ \ With the introduction of BERT, Google\'92s search algorithm is becoming smarter and understands search queries and their intent much more.\ \ The SEO Performance Worksheet is a starting point in attempting to determine whether an SEO strategy is working or not. It will also provide some insight into what requires further analysis.\ \ ### This Worksheet Will Help You Analyze the:\ \ Overall SEO performance of your content for targeted and related keywords\ \ SEO performance of your Pillar Pages.\ \ Quality of Google Organic traffic to your content strategy.\ \ Relevance of your content is to the search queries your SEO strategy.\ \ ## Fill the form below to download your SEO Performance Worksheet!\ \ First name\\*\ \ Last name\\*\ \ Email\\*\ \ What is your occupation?\\*\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kE3fXQluqgqvDVdqvgT-joM9O2JBw&portal_id=483844&pageId=30334488889&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=8232d19a-bcc7-43c1-b4cc-48151250e370&contentType=landing-page&redirect_url=APefjpHS0OG-WoGFCWE4euh7fcekpkCo6DcvlxlnGtxRKqtdASrNwe60KGViU-nVxMkkUMUz_0qi&hsutk=5211dfe7dc8560b7837e40f6dc07c714&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fseo-performance-worksheet&ts=1741701488268&__hstc=233832769.5211dfe7dc8560b7837e40f6dc07c714.1741701486990.1741701486990.1741701486990.1&__hssc=233832769.1.1741701486991&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.5211dfe7dc8560b7837e40f6dc07c714.1741701486990.1741701486990.1741701486990.1&__hssc=233832769.1.1741701486991&__hsfp=1283270075&hsutk=5211dfe7dc8560b7837e40f6dc07c714&contentType=landing-page&pageId=30334488889)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.5211dfe7dc8560b7837e40f6dc07c714.1741701486990.1741701486990.1741701486990.1&__hssc=233832769.1.1741701486991&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/seo-performance-worksheet)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=381539768.1741701488>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813109~102814059&z=602548530)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701487789&cv=11&fst=1741701487789&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813109~102814059&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fseo-performance-worksheet&hn=www.googleadservices.com&frm=0&tiba=SEO%20Performance%20Worksheet&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=2140510156.1741701488&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fseo-performance-worksheet)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1iYTJhYjc5Yy1hZGEzLTQ4N2EtYTllNC1mYTdjNTE3OGQ4OWMmcGF0aE5hbWU9L3Nlby1wZXJmb3JtYW5jZS13b3Jrc2hlZXQmdmlzaXRvcklkPTg0NjY4NzM0LTE0YzMtNGNiMy04NGE4LWZkOGMyMzlmMDIyYiZ2aXNpdElkPTBlZDUwNWMyLTc5OGItNGUxNC1iNjBhLWQ2NmM1M2RiOGQ1MCZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDg4JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDg4)\ \ [iframe](https://www.google.com/recaptcha/enterprise/bframe?hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm)\ \ [iframe](https://td.doubleclick.net/td/rul/1071130257?random=1741701488344&cv=11&fst=1741701488344&fmt=3&bg=ffffff&guid=ON&async=1>m=45be5362za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fseo-performance-worksheet&hn=www.googleadservices.com&frm=0&tiba=SEO%20Performance%20Worksheet&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=2140510156.1741701488&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config)[iframe](https://ct.pinterest.com/ct.html)\ \ ## HubSpot Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=e7f79f4ebfbc231c5c196f0019b703e7-1741701487886&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=e7f79f4ebfbc231c5c196f0019b703e7&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=89410200055.8259&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # HubSpot\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![Role of Sales KPIs](https://www.walkwithpic.com/hs-fs/hubfs/kpi-hs-dashboard-featured-image.webp?width=596&name=kpi-hs-dashboard-featured-image.webp)](https://www.walkwithpic.com/blog/report-sales-kpi-in-hubspot)\ \ [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ## [Driving Success: The Crucial Role of Sales KPIs and How to Set Up Your HubSpot Dashboard](https://www.walkwithpic.com/blog/report-sales-kpi-in-hubspot)\ \ 03 Sep 2024\ \ \ Success with sales hinges on more than just closing deals; it's about understanding what drives those successes and continuously optimizing strategies to achieve better outcomes. This is where key...\ \ [![HubSpot Lifecycle Stages](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Hub_lifestyle_stages.png?width=596&name=featured_images_Hub_lifestyle_stages.png)](https://www.walkwithpic.com/blog/hubspot-lifecycle-stages)\ \ \ \ \ \ \ , [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ## [The Mechanics of HubSpot Lifecycle Stages](https://www.walkwithpic.com/blog/hubspot-lifecycle-stages)\ \ 04 Nov 2020\ \ \ "Why can't I edit the Lifecycle Stage Values!?" ~ Said everyone who ever looked at the Property Settings\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-Block-Contact-4-1.jpg?width=596&name=PIC-Block-Contact-4-1.jpg)](https://www.walkwithpic.com/blog/stop-contact-form-spam)\ \ \ \ \ \ \ , [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ## [How to stop contact form spam in HubSpot](https://www.walkwithpic.com/blog/stop-contact-form-spam)\ \ 27 May 2020\ \ \ It doesn't get any worse than seeing a large number of form submissions come in from your website, only to notice they are all spam. Sorting through all this spam can be a messy, time-consuming task...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Hack-Your-Brain-4.jpg?width=596&name=Hack-Your-Brain-4.jpg)](https://www.walkwithpic.com/blog/hack-your-brain-how-i-earned-18-hubspot-academy-certifications-in-6-months)\ \ \ \ \ \ \ , [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ## [Hack your brain \'96 How I earned 18 HubSpot Academy Certifications in 6 months.](https://www.walkwithpic.com/blog/hack-your-brain-how-i-earned-18-hubspot-academy-certifications-in-6-months)\ \ 24 Mar 2020\ \ \ There\'92s no such thing as free career education, right? If you have learned some digital skills or are self-taught through YouTube videos, blog posts and a book or two, it is often difficult to...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/stop-wasting-your-money.jpg?width=596&name=stop-wasting-your-money.jpg)](https://www.walkwithpic.com/blog/5-ways-to-waste-your-money-on-hubspot)\ \ \ \ \ \ \ , [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ## [5 ways to waste your money on HubSpot](https://www.walkwithpic.com/blog/5-ways-to-waste-your-money-on-hubspot)\ \ 23 Aug 2019\ \ \ HubSpot makes it easy to get started with their software. Sign up, choose your products, pay your bill, and you're ready to go! HubSpot even offers guided onboarding to help hit the ground running....\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/trial-error-marketing-automation.jpg?width=596&name=trial-error-marketing-automation.jpg)](https://www.walkwithpic.com/blog/trial-error-hubspot-marketing-automation)\ \ [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ## [Trial, Error, and HubSpot Marketing Automation](https://www.walkwithpic.com/blog/trial-error-hubspot-marketing-automation)\ \ 10 Jul 2019\ \ \ If you went to the ocean with a surfboard having never surfed before, but watched a few YouTube videos - would you catch a wave? Through trial and error, eventually, yes. When it comes to your...\ \ [![hubspot certified partner](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_hubspot_certified_partner.jpg?width=596&name=featured_images_hubspot_certified_partner.jpg)](https://www.walkwithpic.com/blog/is-my-business-ready-for-hubspot-inbound-marketing)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ## [Is My Business Ready for HubSpot Inbound Marketing?](https://www.walkwithpic.com/blog/is-my-business-ready-for-hubspot-inbound-marketing)\ \ 01 Apr 2019\ \ \ At some point as a business owner, you have asked that very simple, yet very complicated question: Now what?\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHlgXYnwdcSlqzqfnZKC09omIxaOg&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=f1485801-95d8-4bdf-9a81-4476df004b1f&contentType=listing-page&redirect_url=APefjpFz6VEPzPe_-NVDJn_4jlPIsTnFBeT0-y5FeVNNGaIUNuSnnLgx-3GxM5u3aMhe8GxDpG4U&hsutk=aa40c18d704322a6d1bf9ebc85ed7129&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fhubspot&ts=1741701488163&__hstc=233832769.aa40c18d704322a6d1bf9ebc85ed7129.1741701487049.1741701487049.1741701487049.1&__hssc=233832769.1.1741701487049&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.aa40c18d704322a6d1bf9ebc85ed7129.1741701487049.1741701487049.1741701487049.1&__hssc=233832769.1.1741701487049&__hsfp=1283270075&hsutk=aa40c18d704322a6d1bf9ebc85ed7129&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.aa40c18d704322a6d1bf9ebc85ed7129.1741701487049.1741701487049.1741701487049.1&__hssc=233832769.1.1741701487049&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/hubspot)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD00MGZkYjEwMS05ZDU1LTQ3ODQtYjE3NS0zMjlhMzU1NTBjMGQmcGF0aE5hbWU9L2Jsb2cvdG9waWMvaHVic3BvdCZ2aXNpdG9ySWQ9NGY2YzY2ODYtNzlhOC00MmQxLThhMzYtNzQ4ZWM4YWE4YzBiJnZpc2l0SWQ9NDI4MWY1MWYtZjlhNS00ZGY1LThmYjQtN2VkNTI4YzA2ZTI5Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0ODgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0ODg=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Search Engine Marketing\ # Paid Ads & Search Engine Marketing Services\ \ ### Targeted. Trackable. Measurable. Paid Search Advertising puts you in front of the right audience.\ \ ## Why you should invest in Paid Ads & SEM\ \ Your audience is out there, but how do you get your products or services in front of them? It's the core problem advertising attempts to solve, but billboards, radio ads, and other traditional avenues don't provide the immediate results you're looking for. Luckily, Paid Ads and other Search Engine Marketing (SEM) options provide businesses with the tools to get in front of high-quality users in a fast, affordable way.\ \ ![Search Engine Marketing Services](https://www.walkwithpic.com/hubfs/sem-00.svg)\ \ ![PIC_inbound mark camp](https://www.walkwithpic.com/hubfs/PIC_inbound%20mark%20camp.png)\ \ ## Free Inbound Marketing Checklist\ \ Before you press \'93Go\'94 on your next marketing campaign, use our Inbound Marketing Checklist to ensure the project allows for measurable results and a connected experience for potential customers.\ \ [Download Checklist](https://www.walkwithpic.com/inbound-marketing-checklist)\ \ ## Revenue-Generating SEM Campaigns\ \ Google Ads and Microsoft Ads (formerly Bing Ads) allow businesses of any size and budget to appear in Search Engine Results Pages (SERPs) as users look for a specific product or service, and then stay in front of them as they browse the internet. These toolsets are incredibly robust, giving businesses the ability to target users based on search phrases, location, browsing history, and more.\ \ With so many options at your disposal, it\'92s important to partner with an experienced Paid Advertising & SEM agency to leverage the full capability of these tools and build a comprehensive SEM strategy. With Pittsburgh Internet Consulting, our clients receive\'85\ \ ![logos-sem](https://www.walkwithpic.com/hs-fs/hubfs/logos-sem.png?width=290&name=logos-sem.png)\ \ - Development of a full Paid Advertising & SEM Strategy targeting high-quality users\ - Management of ad spend and continued recommendations for improvement\ - User experience (UX) recommendations aimed to increase conversions\ \ ## Bringing Together Powerful Paid Search Options\ \ PIC is well-versed across the spectrum of paid online advertising solutions, and we\'92d love to show you the power of Search Engine Marketing.\ \ [SEARCH ADS](https://www.walkwithpic.com/search-engine-marketing#sem-search-ads)\ \ [SHOPPING CAMPAIGNS](https://www.walkwithpic.com/search-engine-marketing#sem-shopping-campaigns)\ \ [DISPLAY ADS](https://www.walkwithpic.com/search-engine-marketing#sem-display-ads)\ \ [REMARKETING ADS](https://www.walkwithpic.com/search-engine-marketing#sem-remarketing-ads)\ \ [VIDEO CAMPAIGNS](https://www.walkwithpic.com/search-engine-marketing#sem-video-campaigns)\ \ ### Search Ads\ \ Paid Search Ads are the bread and butter of paid online advertising. They appear at the very top and bottom of Search Results Pages on Google, Bing, and other search engines, often delineated with a small \'93Ad\'94 marker that separates them from the organic listings further down the page.\ \ These ads are incredibly powerful as they allow you to get your products and services in front of users as they\'92re in the process of searching for them. With the ability to target specific keywords, locations, and other demographic information, our team is able to build powerful Paid Ads campaigns with trackable conversion metrics, cost data, and more.\ \ ![Search Ads](https://www.walkwithpic.com/hubfs/sem-01.png)\ \ ### Shopping Campaigns (Product Ads)\ \ An absolute must for eCommerce businesses, Shopping Campaigns allow companies to display their individual products on Google and Bing. These ads typically display on the top right side of Google and Bing Search Engine Results Pages when browsing on desktop, and dynamically display relevant products from your site based on a user\'92s search query. These ads can also display in the \'93Shopping\'94 tab on Google as well.\ \ Shopping Campaigns require the use of a shopping feed which the Paid Ads experts at PIC set up and manage alongside the Product Ads. With an optimized feed, we\'92re able to drive relevant traffic to products on your site and cost-effectively increase sales.\ \ ![Shopping Campaigns (Product Ads)](https://www.walkwithpic.com/hubfs/sem-02.png)\ \ ### Display Ads\ \ Commonly referred to as Banner Ads, Display Ads run on the Google Display Network which is an enormous directory of websites and apps. These ads are typically used for branding purposes as users are displayed banners, videos, and more as they browse the internet. They\'92re a great way to get your company in front of a large audience in an affordable manner while still being able to target based on demographic and geographic user data. Also, you\'92re able to specifically choose which websites your ads appear on.\ \ PIC - Display ads showcase \\| HubSpot Video\ \ Video Player is loading.\ \ Pause\ \ Loaded: 0%\ \ 0:00\ \ Remaining Time\'a0-0:26\ \ Unmute\ \ Captions\ \ - captions off, selected\ \ Fullscreen\ \ Audio Track\ \ This is a modal window.\ \ ### Remarketing Ads\ \ Remarketing Ads are subtype of Display Ads with the distinct difference being that they target users who have already visited your website. Banners, specific products, and more can be \'93remarketed\'94 to users who are already familiar with your company, keeping your brand top of mind as they browse other websites.\ \ Remarketing campaigns are built using tracking cookies they track user interactions with your site, so specific ads can be pushed to users based on pages they viewed, abandoned carts, and more.\ \ ![Remarketing Ads](https://www.walkwithpic.com/hubfs/sem-04.svg)\ \ ![Video Campaigns](https://www.walkwithpic.com/hubfs/sem-05.svg)\ \ ### Video Campaigns\ \ The Google Ads platform provides a robust list of video advertising options to businesses who want to hit their audience with engaging visual content. Video Campaigns let you show your own video content on YouTube as well as across the Google Display Network. With a plethora of options available, like skippable and non-skippable in-stream ads, Video Campaigns can hit your target users and allow you to only pay when a certain engagement level is reached (e.g. users watch at least 30 seconds of your ad).\ \ ![Video Campaigns](https://www.walkwithpic.com/hubfs/sem-05.svg)\ \ [![New call-to-action](https://no-cache.hubspot.com/cta/default/483844/c650c38d-0805-4add-9706-dae7289fb695.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/c650c38d-0805-4add-9706-dae7289fb695)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/search-engine-marketing)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Inbound Marketing Checklist\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=e09bb74811f286ff34af649347dcdf6d-1741701488991&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=e09bb74811f286ff34af649347dcdf6d&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=49274098060.55801&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist)\ \ ![PIC_inbound-mark-camp_2](https://www.walkwithpic.com/hubfs/PIC_inbound-mark-camp_2.png)\ \ # How to Run an Inbound Marketing Campaign\ \ Years ago, running a marketing campaign meant developing a creative, writing a check to an Ad Agency, and crossing your fingers that results would follow. With this checklist, you'll learn how to build, track, and measure your next marketing initiative!\ \ [CLICK HERE](https://www.walkwithpic.com/inbound-marketing-checklist#form)\ \ The channels that marketers use today are different, but the same problem remains: disconnected tools and channels means it\'92s tough to measure results, and the experience for your leads often feels disconnected.\ \ **With this free checklist, you will be given a new framework for campaigns that solves all of these common marketing problems.**\ \ ### You will learn how to develop aninbound marketing campaignthat:\ \ Starts with the customer in mind\ \ Uses integrated tools to connect everything\ \ Works in any situation\ \ ### **Download this free checklist, and start building your own custom inbound marketing campaign that works!**\ \ ## Fill the form below to download your checklist!\ \ First name\ \ Last name\ \ Email\\*\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGAQdn568WFi5WRGeAjX-d-7ULghg&portal_id=483844&pageId=31787663583&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=aca4b8b3-8061-43fb-8aae-6ff8ecdb8195&contentType=landing-page&redirect_url=APefjpHh3f_eHo48hQQa-OpQYsW9uKd_eZFplqMo5vxMvJB92mDv_BwJQI80R2IG6DA-2fN8g88H&hsutk=d02192cf520065f3b6db82321f7948c4&canon=https%3A%2F%2Fwww.walkwithpic.com%2Finbound-marketing-checklist&ts=1741701488857&__hstc=233832769.d02192cf520065f3b6db82321f7948c4.1741701487107.1741701487107.1741701487107.1&__hssc=233832769.1.1741701487107&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.d02192cf520065f3b6db82321f7948c4.1741701487107.1741701487107.1741701487107.1&__hssc=233832769.1.1741701487107&__hsfp=1283270075&hsutk=d02192cf520065f3b6db82321f7948c4&contentType=landing-page&pageId=31787663583)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.d02192cf520065f3b6db82321f7948c4.1741701487107.1741701487107.1741701487107.1&__hssc=233832769.1.1741701487107&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/inbound-marketing-checklist)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lNDE0ZWMyMy1kM2U3LTQwMWYtOTAwMy1lYWJlZTFhMjY1NWMmcGF0aE5hbWU9L2luYm91bmQtbWFya2V0aW5nLWNoZWNrbGlzdCZ2aXNpdG9ySWQ9ZTE2YmRiMjYtZjRmNS00N2IyLWE2ZTUtZTU1OGZmYzIzOWRlJnZpc2l0SWQ9MzdiOGI4ODYtMzE5Yi00MzcxLWE0YzQtNmMxYjZkMDA2MzNkJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0ODgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0ODg=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Business Growth Events\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ # Upcoming Events\ \ Take a look at our upcoming events designed to help businesses grow better! Come, walk with us.\ \ ## Upcoming Events\ \ We're working on our next event.\ \ Please check out our Past Events and come back regularly to see what's next.\ \ ## Past Events\ \ [![Webinar - Calibrate your Content Marketing Compass](https://www.walkwithpic.com/hubfs/Calibrate%20Your%20Content%20Marketing%20Compass.webp)](https://www.walkwithpic.com/events/calibrate-your-content-marketing-compass)\ \ [**Webinar - Calibrate your Content Marketing Compass**](https://www.walkwithpic.com/events/calibrate-your-content-marketing-compass)\ \ September 26, 2024 - 11:00AM\ \ \ Online\ \ \ Missed our webinar on building a winning content strategy?\ Don\'92t worry! Although the live session has ended, you can still gain access to the valuable insights we shared. We covered the foundational steps to create a content strategy that resonates with your audience\'97whether you\'92re refining an existing plan or starting from scratch.\ \ \ \ [![G.R.O.W. Your Business with Account-Based Marketing](https://www.walkwithpic.com/hubfs/grow-watch-recording.webp)](https://www.walkwithpic.com/events/abm-webinar-registration)\ \ [**G.R.O.W. Your Business with Account-Based Marketing**](https://www.walkwithpic.com/events/abm-webinar-registration)\ \ October 12, 2023 - 11:00AM\ \ \ Online\ \ How do you provide your Sales team with leads who already know your value proposition and are eager to learn more? Account-based marketing: Personalized outreach to your high-value prospects.\ \ \ [![SEO Basics Webinar](https://www.walkwithpic.com/hubfs/seo-sandwich-featured.webp)](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ [**SEO Basics Webinar**](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ June 6, 2023 - 1:00PM\ \ \ Online\ \ \ What are the rules of effective SEO marketing? What are the ingredients of an \'93SEO Sandwich?\'94 Join our webinar to get the answers.\ \ \ ## What attendees have said\ \ ![Bobby Hornyak](https://www.walkwithpic.com/hs-fs/hubfs/testim_Bobby-Hornyak-1.png?width=540&height=540&name=testim_Bobby-Hornyak-1.png)Bobby HornyakRJH Real Property\ \ The seminar was both informative and easy to follow. There was good audience participation which was great to see them address real life challenges and questions local business owners are facing.\ \ ![Sarah Hillegas](https://www.walkwithpic.com/hs-fs/hubfs/testim_Sarah-Hillegas-1.png?width=540&height=540&name=testim_Sarah-Hillegas-1.png)Sarah HillegasPlanful Marketing\ \ PIC held an excellent training that really helped increase our understanding of SEO and Google Ads. As a marketing agency it\'92s extremely valuable to stay up-to-date on new trends.\ \ ![Tim Moury](https://www.walkwithpic.com/hs-fs/hubfs/testim_Tim-Moury-1.png?width=540&height=540&name=testim_Tim-Moury-1.png)Tim MouryVerichek Technical Services\ \ PIC did a fantastic job of educating us on the operation of HubSpot along with showing us additional tools that were available to help manage and grow our business.\ \ We're committed to your privacy. Digital Sales & Marketing World uses the information you provide to us to contact you about upcoming and future events. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.8d8d951f90ae4f4bf45afbbfc1c0021f.1741701487515.1741701487515.1741701487515.1&__hssc=233832769.1.1741701487515&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.8d8d951f90ae4f4bf45afbbfc1c0021f.1741701487515.1741701487515.1741701487515.1&__hssc=233832769.1.1741701487515&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/events)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)[iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=2006177285.1741701488>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813109~102814059&z=650834852)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701487977&cv=11&fst=1741701487977&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813109~102814059&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&hn=www.googleadservices.com&frm=0&tiba=Events%20%7C%20PIC%20%7C%20Walk%20With%20You%20Marketing%E2%84%A2&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=1628993395.1741701488&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fevents)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1kZTkwMGVmZi1iZjkwLTQ4YTAtODIwMS0zNDIxZjY1ZDQ2MzYmcGF0aE5hbWU9L2V2ZW50cyZ2aXNpdG9ySWQ9NzEzYzNhNWItYzQyZC00YjNjLTg1NzItZmZkMTkzMjgwZjkzJnZpc2l0SWQ9YzQ5Mzg2NmMtNTliZC00ZGU5LThkZDYtZmFmNzY2ZDVmOTdlJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE0ODgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE0ODg=)[iframe](https://x.adroll.com/pxl/iframe_content.html?adroll_fpc=714bd4cc8a87e5b60c20882105e93776-1741701488399&flg=1&pv=19494438531.98647&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ## Account-Based Marketing Strategies\ ![abm-hero](https://www.walkwithpic.com/hubfs/abm-hero.png)\ \ # Account-Based Marketing Agency\ \ ## Lead Generation Strategies that AlignMarketing and Sales\ \ ## What is Account-Based Marketing\ \ Complementary to inbound marketing, Account-Based Marketing (ABM) is a focused, proactive strategy for identifying and establishing relationships with your high-value customers. ABM uses personalized campaigns and tailored marketing messages\'97based on your ideal customer profile, your [Heroes](https://www.walkwithpic.com/hero-mission), and their [Missions](https://www.walkwithpic.com/hero-mission)\'97to engage with targeted accounts and address their specific needs, pain points, and interests.\ \ Ideal for selling into large accounts with long sales cycles and multi-person buying committees, ABM can be employed to secure new customers, generate upsells, and facilitate cross-selling.\ \ - Marketing converts strangers into leads\ - Sales converts leads into customers\ - Service converts customers into promoters\ \ ## What is included in an ABM Campaign?\ \ ABM is much more targeted than traditional outbound marketing, which typically meant purchasing a large list of email addresses and blasting a series of emails, hoping that 1-2% of them sparked a positive reaction.\ \ The key to a successful ABM program is highly personalized outreach. PIC starts the implementation process by working with your leadership, marketing, and sales teams create an ideal customer profile. We then establish a coordinated process for identifying contacts at organizations matching that profile and implement a targeted go-to-market plan based on our innovative [Hero Mission Strategy](https://www.walkwithpic.com/hero-mission)\'99.\ \ ### Steps to Implementing Account-Based Marketing\ \ ![PIC_ABM-graphic](https://www.walkwithpic.com/hubfs/PIC_ABM-graphic.jpg)\ \ 1. Define your ideal customer profile (ICP): For what type of organization is your solution best suited? Think about the customers you acquired last year and identify the one deal you would most like to duplicate. What are the traits that make that customer ideal for your business?\ \ 2. Identify high-value targets: Work with your sales team to identify the accounts that have the most potential for revenue growth and long-term business partnerships. These should be accounts that fit your ideal customer profile, have a strong need for your product or service, and align with your company's values and mission.\ \ 3. Research your target accounts and collaborate with your sales team: What is the buying process, and what job titles\'97decision-makers and influencers\'97are involved? Document the [mission](https://www.walkwithpic.com/hero-mission)for each role, each person\'92s unique pain points, and the obstacles they face along the way.\ \ 4. Develop and initiate personalized outreach: Once you have identified your target accounts, develop a personalized marketing plan for each account. This should include specific messaging and content that addresses the account's unique needs and pain points. Use a variety of marketing channels and tactics, including sales calls, ads, custom web pages, content, and other digital assets that speak directly to your targets\'92 buying committee members.\ \ 5. Measure and improve: Track your activities in a CRM or CMS (like [HubSpot](https://www.walkwithpic.com/hubspot-services)) so you can visualize campaign performance and make informed decisions to improve initiatives or messaging that is underperforming. Measure key metrics such as engagement rates, conversion rates, and revenue generated.\ \ 6. Maintain a long-term focus: ABM is a long-term strategy that requires ongoing effort and collaboration. Focus on building strong relationships with your target accounts and delivering value over time. This will help you to create long-term business partnerships and drive revenue growth for your company.\ \ \ ABM is efficient and effective because it aligns Marketing, Sales, and Customer Success on a common objective, enabling them to jointly identify, reach out to, and engage with targeted accounts. With ABM, you will realize shorter sales cycles, and resources will be applied more efficiently. And due to their focused approach, ABM initiatives are more easily measured, evaluated, and improved, and deliver a better ROI than traditional outbound marketing.\ \ The PIC team is ready to help you build an account-based marketing roadmap and establish a program that delivers positive results quickly and is built to last. [Schedule a meeting](https://meetings.hubspot.com/jack-whitney) to learn how we can help your business grow by overcoming the challenges of quality lead generation\ \ ![PIC-Hs-wheel](https://www.walkwithpic.com/hubfs/PIC-Hs-wheel.png)\ \ ABM is typically a cross-functional effort that fosters the coordination of multiple disciplines, including marketing and sales, [content and digital asset creation](https://www.walkwithpic.com/content-development-copywriting), [social media](https://www.walkwithpic.com/social-media-marketing), [SEO and paid advertising](https://www.walkwithpic.com/search-engine-marketing), [tech stack integration](https://www.walkwithpic.com/hubspot-services), and data analysis.\ \ The process includes researching and analyzing the account's business objectives, identifying decision-makers and influencers, and developing tailored messaging and content.\ \ [![CHECK OUR FREE MARKETING & SALES SLA DOWNLOAD NOW](https://no-cache.hubspot.com/cta/default/483844/b2ac7817-6dd7-4c32-a3b4-a5b0f1ec513b.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/b2ac7817-6dd7-4c32-a3b4-a5b0f1ec513b)\ \ ## Five Walk With You Marketing Pillars\ \ The five pillars of our \'93Walk With You\'94 marketing approach allow services to be based on your goals, your timeline, and your budget.\ \ [Walk With Us](https://www.walkwithpic.com/contact-us)\ \ ![listen-and-learn](https://www.walkwithpic.com/hubfs/listen-and-learn.svg)\ \ ### Listen & Learn\ \ ### Listen & Learn\ \ You know your business better than anybody, PIC will become a close second. This knowledge serves as the foundation of our collaboration.\ \ ![answer-and-teach-1](https://www.walkwithpic.com/hubfs/answer-and-teach-1.svg)\ \ ### Answer & Teach\ \ ### Answer & Teach\ \ We don\'92t shut you out of the marketing process. We partner with you to execute successful marketing campaigns.\ \ ![engage-and-discuss](https://www.walkwithpic.com/hubfs/engage-and-discuss.svg)\ \ ### Engage & Discuss\ \ ### Engage & Discuss\ \ We value your feedback, which is why we encourage you to collaborate with us each step of the way.\ \ ![execute-and-evaluate](https://www.walkwithpic.com/hubfs/execute-and-evaluate.svg)\ \ ### Execute & Evaluate\ \ ### Execute & Evaluate\ \ Our growth-driven design strategy means we\'92re constantly evaluating performance to continuously improve your website and campaigns.\ \ ![flexible-and-direct-pricing](https://www.walkwithpic.com/hubfs/flexible-and-direct-pricing.svg)\ \ ### Flexible & Direct Pricing\ \ ### Flexible & Direct Pricing\ \ You can cancel, scale up or scale down any time. Our aim is to help you, not hold you hostage.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/account-based-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Lead Value Calculator\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=ea1bf8254ad002f7f4cd13c10bf1f203-1741701487595&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=ea1bf8254ad002f7f4cd13c10bf1f203&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=71047350248.60742&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F)\ \ ![Pic-Calculator_2021](https://www.walkwithpic.com/hubfs/Pic-Calculator_2021.png)\ \ # Increase your ROI on each sale with the Lead Value Calculator!\ \ The lead value calculator allows you to effectively target your highest valued leads.\ \ The goal of the Lead Value calculator is to allow you to easily\'a0calculate\'a0the value of leads for a particular campaign or market.\ \ This insight will allow you to better target your marketing efforts. You will be able to see exactly how much you are spending on each campaign and lead you receive - helping you to more effectively plan your campaign budget. Put this knowledge to use when planning your next campaign!\ \ [CLICK HERE](https://www.walkwithpic.com/lead-value-calculator/#form)\ \ ## Are you interested in our Lead Value Calculator?\ \ As if knowing your ROI wasn't enough, we've also included additional tools to help you plan and manage your next campaign. When you download our Lead Value Calculator today, you'll receive a:\ \ - Goal Calculator\ - Campaign Tracker\ - URL tracker\ \ Simply fill out the form to the right, and select\'a0"Download My Lead Value Calculator!"\ \ ## PIC Lead Value Calculator\ \ PIC's Lead Value Calculator allows you to create a more effective and efficient campaign budget. Download the Lead Value Calculator to increase your ROI, today!\ \ First name\ \ Last name\ \ Email\\*\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kE9kJvfZoUZ0srIw9oMtQ4pLCQXNQ&portal_id=483844&pageId=31962917726&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=cd0c95f9-a56d-43f1-b153-aac88ddea050&contentType=landing-page&redirect_url=APefjpHg_6ezbzN12ZHhe5uJeFPJtSzuXHhUS-NgGU3QTrx9x07OOEL1tIfsQHVbJg-XQo-pbx2G&hsutk=78d589e8a694599949e24ff21ae0f601&canon=https%3A%2F%2Fwww.walkwithpic.com%2Flead-value-calculator%2F&ts=1741701487867&__hstc=233832769.78d589e8a694599949e24ff21ae0f601.1741701486762.1741701486762.1741701486762.1&__hssc=233832769.1.1741701486762&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.78d589e8a694599949e24ff21ae0f601.1741701486762.1741701486762.1741701486762.1&__hssc=233832769.1.1741701486762&__hsfp=1283270075&hsutk=78d589e8a694599949e24ff21ae0f601&contentType=landing-page&pageId=31962917726)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.78d589e8a694599949e24ff21ae0f601.1741701486762.1741701486762.1741701486762.1&__hssc=233832769.1.1741701486762&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/lead-value-calculator/)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jMjUxNWY5NS02MjE0LTQzMGQtYjBkNC03ZGZiYjBmZGFkZWYmcGF0aE5hbWU9L2xlYWQtdmFsdWUtY2FsY3VsYXRvci8mdmlzaXRvcklkPWVkMzY2YzMxLTAzYzktNGFjMS04N2YxLTU4MDU5OTc3M2JkOCZ2aXNpdElkPTVjNTkwNTEwLTM2NzAtNDdhNC1hMzQ5LWJmMmVmYWQ4OGYxMyZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDg3JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDg3)\ \ reCAPTCHA\ \ Select all images with **a fire hydrant** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA48mO0SCDpWzp25042xZerdgR8Z5liQDPnl0IE4NUWL7_mvq9dUgkW3XHNmJrBeWl5RlT9oN2ka4OOUve5LqOosKfnIsnabvsdDvAYvy5udYc_ajOlRgSGr5pFreiBuO5LUul1aPNZCuuU8q1K-psh4qd_8ok09iT9_OpXeDr8lAtDUPZyTMmX3sa-xBwUV6VcVrzIT_VcfUkcVFZAnR8tWjfSEAA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all squares with **motorcycles** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA7zIADZTSLkjPZgEAP17lwzQYIe31ZgfW2fkpD8m7ks4jawYWVMUgGEaRxEyj9V7-pKe87uDCtEgsX8B28q5aoxEoOcE2StOfrHTraz3QaeFMB40dcFPs_MlVAehl3WSKsJOTfeswlnqXVnZJna0iWovSYmvHr7n4WjaowcsnMoYp7GOPTnq5WbxsE4-lHrH_M9wKHW4CqX8YwgBWkixrePRib00w&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## eCommerce Website Solutions\ # eCommerce Website Development\ \ ### We create powerful eCommerce websites tailored to your company and audience.\ \ ## We build strong eCommerce foundations with Shopify or WooCommerce\ \ Selling your products online is a must in the 21st century. However, the number of moving pieces involved to get your product ready for purchase can feel daunting. Confusion surrounding platforms, software, transactional data, and the sole ability to manage an eCommerce website leaves some businesses behind the curve. But with the right partner, eCommerce can become a simple, profitable revenue stream for businesses of any size and industry.\ \ ![eCommerce Website Development](https://www.walkwithpic.com/hubfs/ecommerce-hero-icon-1.svg)\ \ [![](https://no-cache.hubspot.com/cta/default/483844/d0859a1a-66f8-4d11-bb5d-b0d9e9a52266.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/d0859a1a-66f8-4d11-bb5d-b0d9e9a52266)\ \ ## eCommerce Solutions for B2C & B2B Companies\ \ The eCommerce world has evolved to encompass a set of solutions that don\'92t simply stop with a transaction on a website. CRM software, Point-of-Sale systems, and more all fall under the eCommerce umbrella and tie directly to delivering both a clean experience for the customer and an organized, recurring revenue stream for the business.\ \ We partner with businesses to ensure that the right set of solutions are in place to accompany your eCommerce website, then we get to work. Whether you\'92re a retailer looking to upgrade your current eCommerce site, or a B2B manufacturer looking to add eCommerce functionality, our team is well-equipped to handle the task.\ \ ## Happy eCommerce Development Clients\ \ [![Mountaineer World website](https://www.walkwithpic.com/hs-fs/hubfs/PIC_MW_portfolio_featured_image.jpg?width=1140&height=597&name=PIC_MW_portfolio_featured_image.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/a-timely-shopify-integration-and-revamped-website)\ \ ### Mountaineer World\ \ EcommerceShopifyB2C\ \ [![columbus supply new website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-COL-featured_img_1200x628.jpg?width=1140&height=597&name=PIC-COL-featured_img_1200x628.jpg)\\\\\ \\\\\ View Case Study](https://www.walkwithpic.com/case-studies/ecommerce-website-launch)\ \ ### Columbus Supply\ \ EcommerceWordpressB2B\ \ ## Key eCommerce Development Components\ \ PIC brings our domain knowledge of eCommerce development and website design to your doorstep, and we\'92re here to help your company succeed in selling online.\ \ [OUR BUILD PROCESS](https://www.walkwithpic.com/ecommerce-website-development#our-build-process)\ \ [ECOMMERCE PLATFORMS](https://www.walkwithpic.com/ecommerce-website-development#ecommerce-platforms)\ \ [ECOMMERCE ECOSYSTEM](https://www.walkwithpic.com/ecommerce-website-development#ecommerce-ecosystem)\ \ ### eCommerce Development Process\ \ PIC\'92s eCommerce development process borrows from our Growth-Driven Website Design philosophy where we prioritize important, executable tasks in order to rapidly launch an improved website.\ \ For eCommerce projects, we take additional time upfront to understand all of the tools currently at a company\'92s disposal (e.g. POS systems, CRM software, etc.) and what needs to happen in order for those tools to seamlessly integrate with the site. Post-launch, we work through Growth-Driven Design laps to add additional non-critical elements to the site that boost performance and functionality.\ \ #### Traditional Website Design vs. Growth Driven Design\ \ ![Traditional Website Design vs. Growth Driven Design](https://www.walkwithpic.com/hubfs/Traditional%20Website%20Design%20vs.%20Growth%20Driven%20Design.svg)\ \ ### eCommerce Platform Expertise\ \ #### ![shopify-logo](https://www.walkwithpic.com/hs-fs/hubfs/WebsiteImages/shopify-logo.png?width=672&name=shopify-logo.png)\ \ Shopify is the ideal choice for company\'92s seeking a scalable, robust eCommerce platform with a lot of flexibility. Clients who have transitioned to Shopify have all experienced increased online sales and found the interface much easier to use than previous solutions.\ \ #### ![woocommerce-logo](https://www.walkwithpic.com/hs-fs/hubfs/WebsiteImages/woocommerce-logo.png?width=672&name=woocommerce-logo.png)\ \ WooCommerce is one of the most affordable, widely-used eCommerce platforms on the market due to its companionship with WordPress. It offers paid add-ons and is 100% customizable, making it a great option for companies just getting started with an online shop.\ \ #### Leveraging the eCommerce Ecosystem\ \ To get the full value of your eCommerce investment, your site needs to play well with all of the other digital toolsets your company leverages to conduct business. At PIC, we bring additional eCommerce ecosystem expertise to the table which helps clients better manage their eCommerce operations and increase revenue through new avenues.\ \ [POS & Inventory Management](https://www.walkwithpic.com/ecommerce-website-development#accordion1)\ \ Point-of-Sale systems are not all created equal, as many are built with brick and mortar in mind before anything else. This causes difficulties in how a POS system and eCommerce site communicate. Syncing inventory with online products isn\'92t seamless. PIC will help you understand the complexities with your current systems, while finding solutions to better manage both their in-store/online inventory.\ \ For example, [WooSOS](https://www.walkwithpic.com/dev/woosos) TMis a powerful, PIC-developed inventory and price management WordPress plugin that enhances the functionality of WooCommerce by streamlining inventory management and order processing.\ \ Automatically sync data between WooCommerce and SOS Inventory with WooSOS: pricing, inventory levels, and orders. [Learn how!](https://www.walkwithpic.com/dev/woosos)\ \ [CRM Software](https://www.walkwithpic.com/ecommerce-website-development#accordion2)\ \ CRM software allows a business to track individual customers and their detailed history with the company. eCommerce interactions can be tied to a contact\'92s history and leveraged in other sales and marketing efforts to increase revenue (e.g. ad retargeting, marketing emails, etc.). eCommerce functionality coupled with CRM usage increases the lifetime value of a customer and ROI on your eCommerce investment.\ \ **PIC is a HubSpot Platinum Partner**\'a0and has specialized knowledge of the HubSpot toolset, but we work with clients across various CRM systems.\ \ [Tax Solutions](https://www.walkwithpic.com/ecommerce-website-development#accordion3)\ \ Tax calculations and reporting can get convoluted when it comes to online sales due to tax nexus. And given the likelihood that tax law will change in the future, it oftentimes makes sense to integrate tax solution software into your eCommerce ecosystem. PIC helps ensure these solutions are functioning properly with our client\'92s eCommerce toolsets.\ \ [Internal Adoption of eCommerce Solutions](https://www.walkwithpic.com/ecommerce-website-development#accordion4)\ \ Additions or changes to eCommerce operations via a new platform or set of tools can sometimes cause distress for internal employees. PIC supports businesses throughout the transition/adoption of new eCommerce tools to ensure employees are comfortable and confident with any new systems.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/ecommerce-website-development)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Business Growth Insights\ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Matt\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/How-to-Exclude-HubSpot-URL-1.jpg?width=1788&name=How-to-Exclude-HubSpot-URL-1.jpg)](https://www.walkwithpic.com/blog/exclude-hubspot-url-query-parameters-google-analytics)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [How to Exclude HubSpot URL Query Parameters in Google Analytics](https://www.walkwithpic.com/blog/exclude-hubspot-url-query-parameters-google-analytics)\ \ 17 Apr 2020\ \ \ Google Analytics is a tremendous tool for learning about user behavior on your website; however, most businesses don't realize that critical reports are being impacted by URL query parameters.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/matt)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Robb Luther's Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=a1f1c882c3217f9ca8983cd24b26fd9c-1741701488568&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=a1f1c882c3217f9ca8983cd24b26fd9c&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=53781708735.691124&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Frobb-luther)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/rebrand-post-featured-img.jpg?width=596&name=rebrand-post-featured-img.jpg)](https://www.walkwithpic.com/blog/rebrand-as-pic)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Pittsburgh Internet Consulting Announces Rebrand as PIC](https://www.walkwithpic.com/blog/rebrand-as-pic)\ \ 26 Jan 2023\ \ \ If you follow our socials, you may have known something big was coming, and we\'92re excited to finally share what it is. Pittsburgh Internet Consulting has rebranded to effectively align with our core...\ \ [![The Top 3 Tools and Metrics to Track Website Performance ](https://www.walkwithpic.com/hs-fs/hubfs/top-3-tools-track-web-performance.jpg?width=596&name=top-3-tools-track-web-performance.jpg)](https://www.walkwithpic.com/blog/the-top-3-tools-and-metrics-to-track-website-performance)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [The Top 3 Tools and Metrics to Track Website Performance](https://www.walkwithpic.com/blog/the-top-3-tools-and-metrics-to-track-website-performance)\ \ 23 Aug 2022\ \ \ If you are marketing without tracking your key performance indicators (KPIs), you are throwing your hard-earned money down a bottomless wishing well. In order to make informed decisions on how to...\ \ [![how to build a strong marketing budget](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_how_to_build_a_strong_mark_budget-1.png?width=596&name=featured_images_how_to_build_a_strong_mark_budget-1.png)](https://www.walkwithpic.com/blog/how-to-build-marketing-budget)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Build a Strong Marketing Budget](https://www.walkwithpic.com/blog/how-to-build-marketing-budget)\ \ 07 Jul 2022\ \ \ There are right and wrong ways to determine the size of your marketing budget. . To be clear, a marketing budget of zero is impossible. Even if you went out of your way to only utilize free offerings...\ \ [![How to Increase Your Marketing Budget Using Data](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png?width=596&name=featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png)](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Justify Increasing Your Marketing Budget Using Data](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ 11 Feb 2022\ \ \ You have stretched your marketing dollars as far as they can go, but there is no avoiding requesting an increase to your budget. In our previous posts, we\'92ve provided which KPIs to present, which...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Marketing%20Data%20Visualizations%20that%20Your%20CEO%20Will%20Love.png?width=596&name=featured_images_Marketing%20Data%20Visualizations%20that%20Your%20CEO%20Will%20Love.png)](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Marketing Data Visualizations that Your CEO Will Love](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo)\ \ 09 Feb 2022\ \ \ Your experience and proven success in marketing landed you the honor of reporting data to your CEO. How do you best demonstrate your expertise to your C-Suite? The solution is in data visualization...\ \ [![How to present your marketing data to your CEO](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png?width=596&name=featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png)](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Present Your Marketing Data to Your CEO](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ 08 Feb 2022\ \ \ You have developed detailed and easy-to-understand marketing graphs and charts. Now you must prepare your presentation and narrative to deliver to your CEO. No two executives are the same. So, how do...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_top_kpis_ceo_cares_about-1.png?width=596&name=featured_images_top_kpis_ceo_cares_about-1.png)](https://www.walkwithpic.com/blog/digital-marketing-kpi-ceo)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Top 3 Digital Marketing KPIs Your CEO Cares About](https://www.walkwithpic.com/blog/digital-marketing-kpi-ceo)\ \ 03 Feb 2022\ \ \ As a marketing director, you are responsible for spending your allocated dollars appropriately. How do you demonstrate the appropriateness of marketing campaign spending to a CEO who, at best, is...\ \ [![Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png?width=596&name=featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png)](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ 03 Feb 2022\ \ \ Your website can feel like a drop in the ocean of the world wide web. A traditionally designed website can quickly become irrelevant in the face of constant tech advancements. How do you keep your...\ \ [Prev](https://www.walkwithpic.com/blog/author/robb-luther/page/0) [1](https://www.walkwithpic.com/blog/author/robb-luther/page/1) [2](https://www.walkwithpic.com/blog/author/robb-luther/page/2) [3](https://www.walkwithpic.com/blog/author/robb-luther/page/3) [4](https://www.walkwithpic.com/blog/author/robb-luther/page/4) [Next](https://www.walkwithpic.com/blog/author/robb-luther/page/2)\ \ ## More Than Just Great Websites. 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\ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA44CJtmkwsoscqQ819qboSrCP6y3HcYLRFLCt3MXD-KuwzOPDc8clz2D1NN3iGe0DUnzSWpt6_BxzcXVMd9U4yJ6jaERx6ATLEwnaY0KDIms1bXtTHgdfeNfABQ_iiOST2SnxNXONUarPeJfPALRAYWeFcP1cu4hHt9HJWs5oDnflGM-95o8dG3QgfV8JJosduCYYTruhMm58koAgwd5IQQDkJkXQ&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all images with **cars** Click verify once there are none left\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6qMebV6q9i9zggllNcMBKPKtLjX1zlIoKg9N0onCTxO2Tw1WP2h3IDKIFFKym-XVBTO4E1wr_F2Bw8XEdYlXRW5P7Kkf5cvxCuQ58MoSaEpr4UQySE268sT5Mu2DJpv1s-GJ4EUqDKzKubM-fxkZlWKwvB4U85QLhyPOxv9Nela16GCE3DJdWHBOLpeUsFUwkskjch&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Presenting Marketing Data\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=aa0651083325a46ddc7cd4f46634ed43-1741701498657&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=aa0651083325a46ddc7cd4f46634ed43&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=39911699551.19156&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation)\ \ # How to Present Your Marketing Data to Your CEO\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ \ \\|\ \ \ 08 Feb 2022\ \\|\ \ \ \ \ \ \ 5 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png)\ \ You have developed detailed and easy-to-understand [marketing graphs and charts](https://www.walkwithpic.com/blog/marketing-data-visualizations-ceo). Now you must prepare your presentation and narrative to deliver to your CEO.\ \ No two executives are the same. So, how do you determine the best approach to presenting marketing data? It is best to tailor your presentation to your audience first and your goals and objectives second. While the data you are presenting is the same, your approach and delivery might vary drastically.\ \ Consider these three types of executives:\ \ ## **1\\. The Cut and Dry CEO**\ \ All facts and no fluff are the preferences of this CEO. They highly respect the value of time and your goal is to demonstrate your respect for theirs. The Cut and Dry CEO wants answers to three questions: What? So what? And now what?\ \ | | | |\ | --- | --- | --- |\ | What? | So What? | Now What? |\ | Stating your objective upfront will keep your executive\'92s attention.
- What are you reporting?
- What is the conflict you\'92re wishing to resolve?
- What do you want your CEO to focus on?
Always provide negatives and positives to your presentation. They might be to-the-point but showing both sides of the coin will demonstrate your transparency and credibility. Remember: Not ALL good and not ALL bad. | Your CEO is likely not a marketing expert. In plain words, both in the visual presentation and your narrative, explain why they care about the information you\'92re providing. What exactly is relevant about the presentation and include your predictions for the future based on the facts of your data.
If you are making a proposal, this would be the time to present why there is a need for a decision. Ensure you provide additional predictions if you are requesting a decision from the CEO. | Always suggest a plan of action, even if the plan is to stick with what is working. If the presentation included a call to action, at a minimum, provide your CEO with two avenues of actionable options and a third option to stay the course.
For example:
- Plan A- Hire an assistant,
- Plan B- Provide Budget for software support,
- Plan- C No Action.
Provide a side-by-side comparison of your predictions for each proposed plan. |\ \ ## **2\\. The Feel-Good CEO**\ \ This CEO thrives on relational connection to both their staff and their clients. They often ask for customer reviews and might even handle grievances themselves.\ \ These CEOs want to be taken on a journey through your reporting process. The best way to hit home with this executive is to format your presentation narrative as a story. Your data points are the evidence to support the conclusion you are demonstrating. It is your job to get your CEO from raw, lifeless numbers to fully comprehend your message by telling a story.\ \ | | | |\ | --- | --- | --- |\ | Main Character | Conflict | Conclusion |\ | Storytelling in presentations gives your audience something to relate to. From a marketing standpoint, your main character is not always your client. You could star your product in the narrative. Get as creative as you like, while remaining relevant to your data. | Every story involves conflict. Your data might show high product visibility in one area and low in another. There might be a drop in sales this month compared to last month.
Walk your audience through the experience of your chosen character while referring to your data. This is where you demonstrate why your data matters to your executive. If you are making a proposal, this would be the time to present what your character would want to happen versus the reality of the data.
By allowing your CEO to put themselves in the experience of your story, they can remain in their element of connection while absorbing otherwise overwhelming information. | Are you a fan of alternate endings? If your story is not a happily ever after, referred to above as \'93stay the course\'94, give your audience a minimum of three alternate endings while displaying a side-by-side comparison of your predictions for each proposed plan. |\ \ ## **3\\. The Hybrid CEO**\ \ This CEO is not a fan of metaphors but might be easily overwhelmed by hard demands. Combine the two techniques above, with the same data presentations, to put them at ease while making the right impression.\ \ | | |\ | --- | --- |\ | Main Character | Conflict |\ | Like the Cut-and-Dry CEO, ripping the bandage off is the best approach to opening your presentation. More time can be spent on making small relations in the data, but developing an elaborate story is not necessary. | Unlike the other CEOs, this executive might be more skeptical of happily ever after. Instead, if there is no true proposal, identify small areas of growth. If the presentation does include a proposal, provide them with two optional plans of action along with the small areas of growth. While this might seem overwhelming to some, the side-by-side comparison of your predictions for each proposed plan with better shows them the significance of the larger outcomes. |\ \ To learn about KPIs and their value, read our blog titled, [Why KPI Performance Tracking is Crucial for Growth Marketing](https://www.walkwithpic.com/blog/kpi-performance-tracking).\ \ [![marketing-budget-guide](https://www.pittsburghinternetconsulting.com/hubfs/marketing-guide-cta-mobile.jpg)](https://www.walkwithpic.com/cs/c/?cta_guid=e0a224b1-c297-4f98-8ad1-84534de4b7a7&signature=AAH58kHxD7_i4Y30tUDIHZERHpMu-TJdmQ&portal_id=483844&pageId=65154164278&placement_guid=de590745-89ba-46e6-8605-bdabe982cc88&click=3b2b76ae-7308-442e-bca2-908628d0411e&contentType=blog-post&redirect_url=APefjpG6SfkdOFCnBYDOahKPndmhRsjescUcsgV5rdM-0J1QkvxVKC1tu7mG4x7wcaZFdzWPraSmQAIEoy3WFt0V322OSXKCONTcNUCM0GNaQDqobauXk2rOi9Kq47aJ_RT8PumNF-Dt3l_MSCCv_8_qHnIh_IXkpOXEYZh4z7bSKF4Rsa3lNDToFrQzRnqT7nXTL-mriNeSGrnDS-hca-RrIRPbgHfKNTWZwXAED5vzbCNUHAm1QDmhoB8xMvYs367byKvUea6Iqk-1cHZ1Nldfq4UPIrak6x22ukyqNmrhxg8yBCMHozQ&hsutk=5e5a88c814c6aa358148d1f163f461b0&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&ts=1741701498277&__hstc=233832769.5e5a88c814c6aa358148d1f163f461b0.1741701496950.1741701496950.1741701496950.1&__hssc=233832769.1.1741701496950&__hsfp=1283270075 "")\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ![Robb Luther](https://www.walkwithpic.com/hs-fs/hubfs/Robb.png?width=200&height=200&name=Robb.png)\ \ #### [Robb Luther](https://www.walkwithpic.com/blog/author/robb-luther)\ \ A lifetime resident of Ligonier, Pennsylvania, Robb joined PIC as an Internet Marketing Consultant in September 2007. Robb\'92s work experience covers a full range of website design and development, marketing (both online and off), and training responsibilities.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJ%2FH8MONGs5CMW7GTQ2%2BD6anR0K9%2BDbSlHWpCJc3MIabGr1aJGKnS95DaPpxecjAenixehnyrNpnZbeR8xSF5eBWW%2BFnXUTwS%2BwTVVI1hm1vLWjNis6M2WTPbLc%2BotyhGit1qiT5gCgHrN0DUQso4opYvqmjC9f0%2BrDf%2FfEsB8Ghn%2F6py3%2BYU6uMjplAyJXTOVVQ%2BlbHxb4v06QiA%3D%3D&portalId=483844&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&pageTitle=How+to+Present+Your+Marketing+Data+to+Your+CEO&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=5e5a88c814c6aa358148d1f163f461b0&hssc=233832769.1.1741701496950&hstc=233832769.5e5a88c814c6aa358148d1f163f461b0.1741701496950.1741701496950.1741701496950.1&pageId=65154164278&analyticsPageId=65154164278&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&contentType=blog-post&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJlVScd6falNyQn37OcStxtXRrgfA4X3%2B%2F3AhPlPuUJ8qdEO4oPVvWePEu44QvUUe1N6mbfGJFK3JEbYPkJBZXJtalpuK%2FVsEG8npxTxd2f8llDdHjxdPL4ty7XkZsAJxIFS43KWGoVg7n4lLhC5503UxqyBOvdu7OeqTcYEpUXv%2B6Cv%2B%2B75516YIemd2AkOTUg9F1z&portalId=483844&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&pageTitle=How+to+Present+Your+Marketing+Data+to+Your+CEO&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=5e5a88c814c6aa358148d1f163f461b0&hssc=233832769.1.1741701496950&hstc=233832769.5e5a88c814c6aa358148d1f163f461b0.1741701496950.1741701496950.1741701496950.1&pageId=65154164278&analyticsPageId=65154164278&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&contentType=blog-post&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc)\ \ ## Related Resources\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic\ \ [Read more](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Lead Generation Website Design with Custom Intuitive Custom Project Gallery\ \ [Read more](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Leveraging LinkedIn B2B Ad Marketing to Create Leads\ \ [Read more](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Utilizing Growth Driven Design Website Strategy with HubSpot CMS\ \ [Read more](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFwgHlkcGeviP4THk3CTgv99ezuRg&portal_id=483844&pageId=65154164278&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=3493cc00-2840-4b85-ad6b-fb853d96102a&contentType=blog-post&redirect_url=APefjpH9r93QoCoPDMHkn1FTIWfSHfhzRLhgv2K0josLBSUMif0xsx6B_DnvpCUKJFet94ewJto8&hsutk=5e5a88c814c6aa358148d1f163f461b0&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-data-presentation&ts=1741701498312&__hstc=233832769.5e5a88c814c6aa358148d1f163f461b0.1741701496950.1741701496950.1741701496950.1&__hssc=233832769.1.1741701496950&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.5e5a88c814c6aa358148d1f163f461b0.1741701496950.1741701496950.1741701496950.1&__hssc=233832769.1.1741701496950&__hsfp=1283270075&hsutk=5e5a88c814c6aa358148d1f163f461b0&contentType=blog-post&pageId=65154164278)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.5e5a88c814c6aa358148d1f163f461b0.1741701496950.1741701496950.1741701496950.1&__hssc=233832769.1.1741701496950&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0xZDdiNmMzOC1mYWU5LTRhZjQtOGE4Zi1jM2NhY2FhYTllNzImcGF0aE5hbWU9L2Jsb2cvbWFya2V0aW5nLWRhdGEtcHJlc2VudGF0aW9uJnZpc2l0b3JJZD03YmJhNzFhZS1mMDJjLTRlYTYtOTE2OC1jMDczOTBlMTE3NWMmdmlzaXRJZD1hZWNjY2QzMi05Y2M0LTQ4MGMtOTY2Yy02MjkwMDY4YWIyZWYmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTQ5NyZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTQ5Nw==)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Content Marketing Resources\ # PIC Knowledge Base\ \ Explore our free marketing resource library. Each knowledge base article provides step-by-step instructions to help you use and get maximum value from common marketing\'a0 applications, like HubSpot, Google Marketing Suite, WordPress, Social Media, and more.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Content Marketing\ \ ### All Categories\ \ - [Google Marketing Platform (8)](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ - [Website Management & Code (8)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ - [Social Media (7)](https://www.walkwithpic.com/knowledge/tag/social-media)\ - [Wordpress (4)](https://www.walkwithpic.com/knowledge/tag/wordpress)\ - [HubSpot (3)](https://www.walkwithpic.com/knowledge/tag/hubspot)\ - [PIC Process (3)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ - [Email Marketing (2)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ - [SEO (2)](https://www.walkwithpic.com/knowledge/tag/seo)\ - [Content Marketing (1)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ - [Inbound Marketing (1)](https://www.walkwithpic.com/knowledge/tag/inbound-marketing)\ - [Microsoft Advertising & Marketing (1)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [![content marketing](https://www.walkwithpic.com/hs-fs/hubfs/pic-kb-content.mktg.jpg?width=1788&name=pic-kb-content.mktg.jpg)](https://www.walkwithpic.com/knowledge/ai-image-creation)\ \ [Content Marketing](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ \ ## [AI Image Creation](https://www.walkwithpic.com/knowledge/ai-image-creation)\ \ Jul 2, 2024 9:19:21\ \ \ AI image generation uses artificial intelligence and machine learning to create or modify images based on text prompts. 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Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.b7231c954460a914fae9f103cf2e5c5d.1741701497134.1741701497134.1741701497134.1&__hssc=233832769.1.1741701497134&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.b7231c954460a914fae9f103cf2e5c5d.1741701497134.1741701497134.1741701497134.1&__hssc=233832769.1.1741701497134&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)\ \ [iframe](about:blank)![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=1481625643.1741701498>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813108~102814060&z=1246578159)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701497797&cv=11&fst=1741701497797&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102813108~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fcontent-marketing&hn=www.googleadservices.com&frm=0&tiba=PIC%20Knowledge%20Base%20%7C%20Content%20Marketing&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=1783811792.1741701498&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fknowledge%2Ftag%2Fcontent-marketing)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0zYzE1ZDU5YS04ODBkLTQ0M2MtOTUyYi04NDM0ZDZiZGJkZDMmcGF0aE5hbWU9L2tub3dsZWRnZS90YWcvY29udGVudC1tYXJrZXRpbmcmdmlzaXRvcklkPTkzY2JhNjA4LTBiZjgtNDNiNS1iYWZmLTI1ZGQ3ODVmNDc0MiZ2aXNpdElkPTlhN2FmYzg3LTRjMjgtNDc4MS05Zjk0LWJjOTUwMDhiMTU4ZiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDk4JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDk4)\ \ ## Content Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=df669e787428e683f8f72f7e71373d8b-1741701498875&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=df669e787428e683f8f72f7e71373d8b&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=8931908323.554972&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fcontent-marketing)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Content Marketing\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%208.webp?width=596&name=Recurso%208.webp)](https://www.walkwithpic.com/blog/saas-user-insights-customer-centric-development)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Harnessing SaaS User Insights for Customer-Centric Product Development](https://www.walkwithpic.com/blog/saas-user-insights-customer-centric-development)\ \ 10 Feb 2025\ \ \ Customer-centric product development is essential for the success of any SaaS business. By prioritizing user needs and preferences, companies can ensure their products not only resonate with their...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso-6.webp?width=596&name=Recurso-6.webp)](https://www.walkwithpic.com/blog/customer-engagement-pyramid-saas-retention-advocacy)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Using the Customer Engagement Pyramid to Build SaaS Retention and Advocacy](https://www.walkwithpic.com/blog/customer-engagement-pyramid-saas-retention-advocacy)\ \ 03 Feb 2025\ \ \ For SaaS companies, the most valuable customers aren\'92t just the ones who renew their subscriptions\'97they\'92re the ones who can\'92t stop talking about your product. These brand advocates actively promote...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured%20image2@4x-8.png?width=596&name=featured%20image2@4x-8.png)](https://www.walkwithpic.com/blog/how-to-create-a-digital-marketing-budget)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [How to Create a Digital Marketing Budget.](https://www.walkwithpic.com/blog/how-to-create-a-digital-marketing-budget)\ \ 27 Jan 2025\ \ \ Building a successful digital marketing strategy starts with one crucial component: your budget. Whether you're working with a small business or a larger organization, having a well-planned digital...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%20444@4x-8-1.png?width=596&name=Recurso%20444@4x-8-1.png)](https://www.walkwithpic.com/blog/saas-user-behavior-analysis-brand-advocacy)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [SaaS User Behavior Analysis: Predicting and Fostering Brand Advocacy](https://www.walkwithpic.com/blog/saas-user-behavior-analysis-brand-advocacy)\ \ 27 Jan 2025\ \ \ Brand advocacy is the holy grail for SaaS businesses. When customers don\'92t just use your product but actively promote it to others, they become invaluable allies in your growth journey. Brand...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-image_4x-8-1.webp?width=596&name=featured-image_4x-8-1.webp)](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Leveraging User-Generated Content Marketing to Drive SaaS Growth](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ 26 Jan 2025\ \ \ Growing a SaaS business isn\'92t just about acquiring new customers\'97it\'92s about fostering trust, loyalty, and advocacy in a competitive marketplace. In an era where customers value authenticity and peer...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Content-planning-eatured%20image.webp?width=596&name=Content-planning-eatured%20image.webp)](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Tools and Strategies for Effective Content Planning](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ 10 Jan 2025\ \ \ When it comes to creating a successful content strategy, planning is everything. A well-thought-out content plan not only helps you maintain a consistent publishing schedule but also ensures every...\ \ [![content strategy](https://www.walkwithpic.com/hs-fs/hubfs/content-strategy.webp?width=596&name=content-strategy.webp)](https://www.walkwithpic.com/blog/choosing-right-content-mix-strategy)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy](https://www.walkwithpic.com/blog/choosing-right-content-mix-strategy)\ \ 17 Dec 2024\ \ \ In previous articles, we\'92ve discussed building a Hero profile, mapping your Hero\'92s journey with content strategy, and narrating their story with a consistent brand voice. The next step in building...\ \ [![using the hero's journey in marketing](https://www.walkwithpic.com/hs-fs/hubfs/heros-journey-marketing.webp?width=596&name=heros-journey-marketing.webp)](https://www.walkwithpic.com/blog/hero-journey-marketing-guide)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Hero's Journey Marketing: Empower Your Brand to Lead and Succeed](https://www.walkwithpic.com/blog/hero-journey-marketing-guide)\ \ 22 Nov 2024\ \ \ Structuring your marketing content strategy with the hero\'92s journey storytelling method will empower your brand to lead in your industry and your company to succeed in its goals. Beyond an...\ \ [Prev](https://www.walkwithpic.com/blog/topic/content-marketing/page/0) [1](https://www.walkwithpic.com/blog/topic/content-marketing/page/1) [2](https://www.walkwithpic.com/blog/topic/content-marketing/page/2) [Next](https://www.walkwithpic.com/blog/topic/content-marketing/page/2)\ \ ## More Than Just Great Websites. 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[![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD00N2JjOTM3OC03OGNhLTRlMzgtYjRkOS0yZjBiMDhlNzk5YzAmcGF0aE5hbWU9L2Jsb2cvdG9waWMvY29udGVudC1tYXJrZXRpbmcmdmlzaXRvcklkPWQ1N2Q1OTMyLTVhOWEtNGQ1Yy1iNzcyLTdkNDdiNzExMDBkNyZ2aXNpdElkPTMwYjg1NzBjLTIyNTctNDI1Zi1hYzY5LWViMjkxNGEzNjM3YSZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDk3JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDk3)\ \ reCAPTCHA\ \ Select all images with **crosswalks** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6ySroprroMcwPysrj3WAvASLgy05ggnGcwgAzUlcFuOGX3Td2S_naXDXYtWk4LcDWpR_PEUSXGwQTK-7fdv44xa2-nhg-oTbMzDKM_syO8eJh0PPlJ4VkQILRiODco27upgwfXEt0y1a_qbp0TEI3Q3CQSgInnP4NawxFU7s7R0bSswkShVt9ZwGDJeMTq1oAyP8IrVlPZ1dlqSCJRa-PaUSVTqg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all images with **a fire hydrant** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5fHfdyXGjDPXZvMN9dwS76aUesUPEh4YX0SrOJGtb8bbgaMsiCnnX2-xNqCDPJ-pfg4CIFLn3XmBUouWWajj9T6qyuZjkywfznDuWaV1GVaYuFQGml_PZcFZzrpV9rfNY5jxMd7MMgOWg9LrUdtk79DEWvfVHBUnZSa6bLqFJ5MBP9GqdPZ53bvw2En2eQILwn3zJf&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Email Marketing Insights\ # PIC Knowledge Base\ \ Explore our free marketing resource library. Each knowledge base article provides step-by-step instructions to help you use and get maximum value from common marketing\'a0 applications, like HubSpot, Google Marketing Suite, WordPress, Social Media, and more.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Email Marketing\ \ ### All Categories\ \ - [Google Marketing Platform (8)](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ - [Website Management & Code (8)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ - [Social Media (7)](https://www.walkwithpic.com/knowledge/tag/social-media)\ - [Wordpress (4)](https://www.walkwithpic.com/knowledge/tag/wordpress)\ - [HubSpot (3)](https://www.walkwithpic.com/knowledge/tag/hubspot)\ - [PIC Process (3)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ - [Email Marketing (2)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ - [SEO (2)](https://www.walkwithpic.com/knowledge/tag/seo)\ - [Content Marketing (1)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ - [Inbound Marketing (1)](https://www.walkwithpic.com/knowledge/tag/inbound-marketing)\ - [Microsoft Advertising & Marketing (1)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [![email marketing](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-email-mktg.jpg?width=1788&name=pic-kb-email-mktg.jpg)](https://www.walkwithpic.com/knowledge/add-users-to-mailchimp)\ \ [Email Marketing](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ \ ## [How to Add Users to a MailChimp Account](https://www.walkwithpic.com/knowledge/add-users-to-mailchimp)\ \ Dec 19, 2022\ \ \ What can you do to add your marketing team as a user in your MailChimp account? 1. Navigate to your MailChimp Dashboard\ \ [![email marketing](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-email-mktg.jpg?width=1788&name=pic-kb-email-mktg.jpg)](https://www.walkwithpic.com/knowledge/gravity-forms-klaviyo-integration)\ \ [Email Marketing](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ \ ## [Integrating Gravity Forms and Klaviyo](https://www.walkwithpic.com/knowledge/gravity-forms-klaviyo-integration)\ \ Aug 23, 2022\ \ \ Integrating Klaviyo and Gravity Forms sends the contact information of customers who fill out a form on your site to Klaviyo. In Klaviyo, you can create lists and send emails to these contacts with...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Delete Facebook Pages\ # How to Delete or Deactivate a Facebook Page\ \ [Social Media](https://www.walkwithpic.com/knowledge/topic/social-media)\ \ \ \\|\ \ \ Oct 20, 2023 12:00:00 AM\ \\|\ \ \ \ \ \ \ 2 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/knowledge-base/pic-kb-social-media.jpg)\ \ ## This guide provides step-by-step instructions on how to delete or deactivate a Facebook Page. Please note that deletion is permanent, but you have the option to download or transfer your information before doing so.\ \ ### 1\\. Navigate to [https://www.facebook.com/YOURFACEBOOKPAGE](https://www.facebook.com/walkwithpic)\ \ ### 2.\'a0Click this icon.![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-48-10%20PM-png.png)\ \ ### 3\\. Click "Page and tagging settings"\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-48-32%20PM-png.png)\ \ ### 4.\'a0Click "Facebook Page information"\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-49-12%20PM-png.png)\ \ ### 5\\. On Deactivation and Deletion, click "View"\ \ #### ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-49-45%20PM-png.png)\ \ ### 6.\'a0Click "Delete Page" or "Deactivate Page"\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-50-12%20PM-png.png)\ \ ### 7\\. Click Continue\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-50-39%20PM-png.png)\ \ ### 8\\. You can Download or Transfer your info before you delete by clicking either of these buttons. You must click on the buttons to do this, Simply hitting continue skips this step. When ready to proceed with deletion, click "Continue"\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-51-20%20PM-png.png)\ \ ### 9\\. Click "Continue" (You may need to enter your password)\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-51-50%20PM-png.png)\ \ ### 10\\. Click "Continue" to permanently delete your page. This is your last chance to cancel.\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/Screenshot%202023-10-11%20at%203-52-12%20PM-png.png)\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/deleting-facebook-pages)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Brittany Jackson's Marketing Blog\ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/mision-vision-goals-plans.jpg?width=1788&name=mision-vision-goals-plans.jpg)](https://www.walkwithpic.com/blog/9-social-media-marketing-tips-to-build-a-better-brand)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [9 Social Media Marketing Tips to Build a Better Brand](https://www.walkwithpic.com/blog/9-social-media-marketing-tips-to-build-a-better-brand)\ \ 08 Apr 2016\ \ \ If you went to the coffee shop this morning and didn\'92t post a picture on Instagram, did it even happen? Whether you like it or not, social media has quickly taken over our lives whether you work in...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/laptop-seo-copywriting.jpg?width=1788&name=laptop-seo-copywriting.jpg)](https://www.walkwithpic.com/blog/seo-copywriting-tips-to-convert-website-visitors-into-leads)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [SEO Copywriting Tips to Convert Website Visitors into Leads](https://www.walkwithpic.com/blog/seo-copywriting-tips-to-convert-website-visitors-into-leads)\ \ 23 Mar 2016\ \ \ Publishing content continues to be one of the most popular and effective forms of lead generation in digital marketing today. Though many companies have adjusted their digital marketing plans to...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/facebook.jpg?width=1788&name=facebook.jpg)](https://www.walkwithpic.com/blog/how-to-run-a-facebook-contest)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [How to Run a Facebook Contest](https://www.walkwithpic.com/blog/how-to-run-a-facebook-contest)\ \ 23 Nov 2015\ \ \ Earlier this year, there were 1.4 billion active Facebook users around the world. The easy access to so many users\'92 timelines makes Facebook the perfect place for businesses to engage with their...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/game-of-buyers.jpg?width=1788&name=game-of-buyers.jpg)](https://www.walkwithpic.com/blog/content-development-the-game-of-buyers)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Content Development: The Game of Buyers](https://www.walkwithpic.com/blog/content-development-the-game-of-buyers)\ \ 30 Oct 2015\ \ \ Would you be willing to read something you didn\'92t understand? Let\'92s say I worked for a security company \'96 would you read my case study about the connection between home security and insomnia? You...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [iframe](https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly93d3cud2Fsa3dpdGhwaWMuY29tOjQ0Mw..&hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&size=invisible&badge=inline&cb=w502kc6ib4dq)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/millenial-marketing.jpg?width=1788&name=millenial-marketing.jpg)](https://www.walkwithpic.com/blog/millennial-marketing-from-a-millennial-perspective)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Millennial Marketing: From a Millennial Perspective](https://www.walkwithpic.com/blog/millennial-marketing-from-a-millennial-perspective)\ \ 14 Oct 2015\ \ \ You can\'92t Google \'93marketing strategies\'94 without coming across at least one or two posts about the importance of the Millennial consumer. Millennials are being hailed as one of the greatest consumer...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/shoe_sale_cat-1.jpg?width=1788&name=shoe_sale_cat-1.jpg)](https://www.walkwithpic.com/blog/you-re-missing-the-point-of-social-media-marketing)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [You\'92re Missing the Point of Social Media Marketing](https://www.walkwithpic.com/blog/you-re-missing-the-point-of-social-media-marketing)\ \ 06 Oct 2015\ \ \ \'93How does posting a picture of a cat in a panda costume help me sell products?\'94 "#Halloween is coming soon - need #shoes to match my #pandacostume" The simple answer is that it doesn\'92t. But the...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/buyer-persona-sales-1.jpg?width=1788&name=buyer-persona-sales-1.jpg)](https://www.walkwithpic.com/blog/increase-sales-with-buyer-personas)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Increase Sales with Buyer Personas: Connecting with Buyers](https://www.walkwithpic.com/blog/increase-sales-with-buyer-personas)\ \ 08 Apr 2015\ \ \ So, your marketing team has formed a buyer persona that's really thorough and specific. After delving into stats and demographic information on current buyers/leads and using their understanding of...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/pittsburgh-buyer-personas.jpg?width=1788&name=pittsburgh-buyer-personas.jpg)](https://www.walkwithpic.com/blog/buyer-persona-marketing)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Buyer Persona Marketing - Why It Works](https://www.walkwithpic.com/blog/buyer-persona-marketing)\ \ 13 Mar 2015\ \ \ Defining the Buyer Persona Remember when you were a kid, and your favorite thing to do was play house, or school, or army rangers? Any kind of pretend game was fun because it allowed you and your...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFLltQLcYLgoA3rIIS8k4h0GG4q2A&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=6a2bbc71-680d-402c-b841-42405d39a590&contentType=listing-page&redirect_url=APefjpFXICBBSHjsGchTmwrlV9GRBJIBhkE1VkWhLTeb4jGnERW82_HNeWWlfC8ryCkI68FxZd5z&hsutk=b67ee34aa3f40e1396907084e6558fb9&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrittany-jackson&ts=1741701498149&__hstc=233832769.b67ee34aa3f40e1396907084e6558fb9.1741701497127.1741701497127.1741701497127.1&__hssc=233832769.1.1741701497127&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.b67ee34aa3f40e1396907084e6558fb9.1741701497127.1741701497127.1741701497127.1&__hssc=233832769.1.1741701497127&__hsfp=1283270075&hsutk=b67ee34aa3f40e1396907084e6558fb9&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.b67ee34aa3f40e1396907084e6558fb9.1741701497127.1741701497127.1741701497127.1&__hssc=233832769.1.1741701497127&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/author/brittany-jackson)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)[iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jYmYxNGQyOS0xMWMzLTQxNjMtYWY1Mi0wOWIyNDdlOTRhOWQmcGF0aE5hbWU9L2Jsb2cvYXV0aG9yL2JyaXR0YW55LWphY2tzb24mdmlzaXRvcklkPWJlOTUzNTI2LTIwZDAtNDg5My04NGJlLWRiNjExNTA2ZGNlZiZ2aXNpdElkPWQ1NzdlMzlhLTg4ZDUtNDVkZC1iNDFmLWVkOWQ4OTE5OWNmYyZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNDk3JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNDk3)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=1833847250.1741701497>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814059&z=1756624689)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701497709&cv=11&fst=1741701497709&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814059&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrittany-jackson&hn=www.googleadservices.com&frm=0&tiba=Growth%20Marketing%20Blog%20%7C%20PIC%20%7C%20Walk%20With%20You%20Marketing%E2%84%A2%20%7C%20Brittany%20Jackson&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=794886307.1741701498&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fblog%2Fauthor%2Fbrittany-jackson)[iframe](https://td.doubleclick.net/td/rul/1071130257?random=1741701498103&cv=11&fst=1741701498103&fmt=3&bg=ffffff&guid=ON&async=1>m=45be5362za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814059&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrittany-jackson&hn=www.googleadservices.com&frm=0&tiba=Growth%20Marketing%20Blog%20%7C%20PIC%20%7C%20Walk%20With%20You%20Marketing%E2%84%A2%20%7C%20Brittany%20Jackson&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=794886307.1741701498&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config)\ \ [iframe](https://www.google.com/recaptcha/enterprise/bframe?hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm)\ \ [iframe](https://www.google.com/recaptcha/enterprise/bframe?hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm)\ \ ## SEO Automation Insights\ # Should You Automate Your SEO? Benefits & Disadvantages of SEO Automation Tools\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \\|\ \ \ 11 May 2023\ \\|\ \ \ \ \ \ \ 14 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/seo-automatization.jpg)\ \ As an SEO specialist, marketer, or business owner, you know how crucial SEO is to your online success. But with so many tasks to manage and so little time, you may find yourself wondering if there's a better way to [handle your SEO campaigns](https://www.walkwithpic.com/search-engine-optimization?__hstc=45788219.57e514a123c3d98bf570916c7ccfef93.1683717176966.1683717176966.1683717176966.1&__hssc=45788219.1.1683717176967&__hsfp=2003037740).\ \ That's where SEO automation tools come in\'96but are they right for you?\ \ SEO automation tools are designed to automate various aspects of your SEO campaigns, from keyword research to website optimizations. They can save time, increase productivity, and provide valuable insights into your website's SEO performance. However, they're not a one-size-fits-all solution, and they come with their own set of limitations and drawbacks.\ \ So, should you automate your SEO?\ \ This blog post will:\ \ - take a closer look at [what SEO automation](https://www.walkwithpic.com/blog/seo-automation-tools#what-is-seo-automation) is and why it's used,\ - explore [the benefits](https://www.walkwithpic.com/blog/seo-automation-tools#benefits) and [disadvantages](https://www.walkwithpic.com/blog/seo-automation-tools#disadvantages) of using SEO automation tools,\ - provide [examples of automated SEO tasks](https://www.walkwithpic.com/blog/seo-automation-tools#examples), and\ - share [my favorite SEO automation tools](https://www.walkwithpic.com/blog/seo-automation-tools#favorite-seo-tools).\ \ By the end of this guide, you'll have a better understanding of whether or not SEO automation tools are right for you and your SEO campaigns. If you're ready to explore the world of SEO automation and find out if it's the right fit for your needs, keep reading!\ \ ![seo-graphic](https://www.walkwithpic.com/hs-fs/hubfs/seo-graphic.webp?width=2100&height=1215&name=seo-graphic.webp)\ \ ## What is SEO Automation?\ \ SEO automation refers to the use of software or tools to automate certain tasks in the search engine optimization process.\ \ Marketers use SEO automation tools every day to streamline and optimize tasks like keyword research, on-page optimization, link building, and reporting, making the entire process faster and more accurate.\ \ By taking care of tedious, repetitive tasks, automation tools give SEO professionals more time to focus on the bigger picture and strategic decision-making. Plus, automation can provide valuable data and insights that help improve website performance and drive better results.\ \ It's crucial to remember, however, that SEO automation tools are not a one-size-fits-all solution, and human expertise is still required to develop effective strategies. Think of it like a dynamic duo\'96automation tools and SEO experts working together to save the day (and your website).\ \ ![Benefits of SEO Automation Tools](https://www.walkwithpic.com/hs-fs/hubfs/pros-seo-automatization.webp?width=330&height=330&name=pros-seo-automatization.webp)\ \ ## Benefits of SEO Automation Tools\ \ As I mentioned in the previous section, SEO automation tools are designed to automate various SEO tasks and can help you manage your campaigns more efficiently. But what specific benefits do these tools offer?\ \ Let's take a closer look.\ \ First, it's important to note that people use SEO automation tools for a variety of reasons. Some may be looking to save time and increase productivity, while others may want to gain deeper insights into their website's SEO performance. Whatever the reason, SEO automation tools can provide a range of benefits, including:\ \ - **Increased efficiency**: By automating routine and [foundational SEO tasks](https://www.walkwithpic.com/blog/foundational-seo-tasks?__hstc=45788219.57e514a123c3d98bf570916c7ccfef93.1683717176966.1683717176966.1683717176966.1&__hssc=45788219.1.1683717176967&__hsfp=2003037740) such as keyword research, site audits, and content optimization, you can free up more time to focus on higher-level strategic tasks that require your human creativity and intelligence.\ \ - **Improved accuracy**: SEO automation tools can help reduce human error by streamlining processes and automating repetitive tasks.\ \ - **Greater scalability**: As your website and SEO campaigns grow, it can be difficult to manage everything manually. Automation tools can help you scale your efforts without sacrificing quality.\ \ - **Valuable insights**: Many SEO automation tools offer detailed analytics and reporting features that can help you identify areas for improvement and track your progress over time.\ \ So, whether you're a small business owner or a marketing professional, SEO automation tools can provide a range of benefits to help you achieve your goals.\ \ Let\'92s dig a little deeper into the benefits of using these tools.\ \ ### Save Time & Effort\ \ One of the most significant benefits of using SEO automation tools is the time and effort they can save you. Here\'92s how:\ \ - **Automating routine tasks:** Tasks such as keyword research, site audits, and content optimization can be time-consuming when done manually. SEO automation tools can help you automate these processes.\ \ - **Reducing human error:** When working on SEO campaigns, it's easy to make mistakes that can impact your results. Automating repetitive tasks reduces the risk of human error and ensures more accurate results.\ \ - **Streamlining processes:** SEO automation tools can help you streamline your workflows and make your campaigns more efficient.\ \ ### Increase Productivity & Efficiency\ \ Another major benefit of using SEO automation tools is the increased productivity and efficiency they can provide. By automating tasks that would otherwise require significant time and effort, businesses can achieve more in less time.\ \ Two examples of how these tools can increase productivity and efficiency are by allowing you to manage multiple SEO projects and by improving collaboration.\ \ With automation, you can track and analyze data from multiple projects simultaneously, allowing you to make informed decisions and adjust your strategies as needed.\ \ Many SEO automation tools offer collaboration features that can help teams work together more efficiently. By streamlining workflows and providing clear communication channels, you can improve productivity and reduce the risk of miscommunication.\ \ ### Streamlining Large-Scale SEO Campaigns\ \ If you run complex and large-scale SEO campaigns, automation tools can be invaluable resources. They allow you to manage and track data with ease.\ \ SEO automation tools help with SEO campaigns by:\ \ - **Identifying optimization opportunities**: Automation tools can scan websites and identify technical issues or optimization opportunities that may have gone unnoticed, thus allowing marketers to prioritize their efforts.\ \ - **Tracking performance**: With SEO automation tools, you can track performance metrics such as rankings, traffic, and performance for separate initiatives, helping you stay on top of all of your campaigns\'92 progress.\ \ - **Reporting**: Generating reports is a time-consuming task, particularly with large-scale campaigns. Automation tools can automatically compile reports, making it easier for marketers to share campaign data with their team, stakeholders, or clients.\ \ ### Accurate Data Analysis & Reporting\ \ Data is the backbone of successful SEO campaigns. But let's face it, accurate data analysis and reporting can be daunting, especially if you have limited resources. That's where SEO automation tools come in, offering benefits like:\ \ - **Precise data collection**: SEO automation tools can collect data from various sources and provide in-depth analysis without errors or oversights. This can help businesses make informed decisions about their campaigns and improve overall performance.\ \ - **Customizable reporting**: Automation tools allow marketers to customize reports based on specific requirements and performance indicators, providing a clear understanding of the data.\ \ While automation tools can streamline data analysis and reporting, it is important to keep in mind that they are only as accurate as the data they are fed. If you are using an SEO tool, you\'a0 should verify data accuracy and ensure that the campaigns are still in line with your overall goals.\ \ ### Detecting & Fixing Technical Issues\ \ Technical issues on a website can negatively impact SEO performance, leading to lower rankings and traffic. Identifying and fixing these issues can be time-consuming and challenging, especially if you are without a dedicated SEO team.\ \ Here are some ways in which SEO automation tools can help:\ \ - **Crawling and analysis**: SEO automation tools can crawl a website and identify technical issues like broken links, missing tags, and slow-loading pages. This information can then be used to prioritize and fix issues.\ \ - **On-page optimization**: Automation tools can help optimize individual pages by analyzing content, meta tags, and other on-page factors. This can help ensure that the website is optimized for search engines and user experience.\ \ - **Site audits**: Automation tools can conduct site audits to identify issues such as duplicate content, missing alt tags, and other technical issues that could impact [SEO performance](https://www.walkwithpic.com/blog/measure-seo-performance?__hstc=45788219.57e514a123c3d98bf570916c7ccfef93.1683717176966.1683717176966.1683717176966.1&__hssc=45788219.1.1683717176967&__hsfp=2003037740).\ \ ### Better Keyword Research & Analysis\ \ Not only is keyword research an essential aspect of SEO, it's the foundation of all marketing campaigns! It's how you find out what your heroes (ideal customers) are searching for, what words resonate with them, and how you can optimize your content to rank in the search results.\ \ Fortunately, SEO automation tools can help you make this process much smoother and more efficient. Here are just a few ways these tools can aid your keyword research:\ \ - **Keyword discovery and analysis**: Automation tools can suggest new keywords and provide insight based on search volume, competition, user intent, and relevance to a business's industry and target audience. This can help with identifying new opportunities to expand your reach.\ \ - **Competitor analysis**: Automation tools can also help analyze the keyword strategies of their competitors, including which keywords they're targeting and how they're ranking. The information can be used to identify gaps and opportunities in your current keyword strategy.\ \ ### Enhancing Overall SEO Strategy\ \ SEO is a dynamic and ever-changing field, and you must try to stay one step ahead of the competition with an effective strategy in place. Thankfully, automation tools can help you develop and implement such a strategy. Check out a few ways automation can elevate your overall SEO game:\ \ - **Data analysis**: Automation tools can provide businesses with precise and accurate data analysis, such as keyword performance, backlink analysis, and website traffic. This data can be used to make informed decisions on which SEO tactics to focus on and adjust the strategy accordingly.\ \ - **Better organization**: Automation tools can help you better organize your SEO efforts by tracking keywords, analyzing website performance, and monitoring backlinks. This can lead to a more effective and efficient overall strategy.\ \ While we can see there are many benefits to using SEO automation tools, there are also limitations that need to be considered.\ \ ![Disadvantages of SEO Automation Tools](https://www.walkwithpic.com/hs-fs/hubfs/cons-seo-automatization.webp?width=330&height=330&name=cons-seo-automatization.webp)\ \ ## Limitations of SEO Automation Tools\ \ Although SEO automation tools can offer several advantages, it's important to keep in mind that they may also have some drawbacks. Here are some potential limitations to consider when deciding whether to rely on SEO automation tools for your business:\ \ - **Limited creativity**: SEO automation tools are designed to handle repetitive tasks and provide data analysis, but they lack the creativity and nuance that a human can bring to the table. This can lead to a lack of originality and homogenization of content, which can ultimately harm a business's SEO efforts.\ \ - **Overreliance**: Becoming too reliant on automation tools can lead to over-optimizations, a lack of critical thinking, and an inability to adapt to changing SEO trends and algorithms.\ \ - **Inaccurate data**: While automation tools can provide precise data analysis, they are not infallible. They can make mistakes and misinterpret data, leading to inaccurate reporting and flawed decision-making.\ \ - **Cost**: Many SEO automation tools can be expensive, especially for small businesses or those on a tight budget. It's important to consider the cost-benefit analysis of investing in such tools and whether they are truly necessary for your SEO efforts.\ \ While these limitations do not necessarily outweigh the benefits of SEO automation tools, it's important to consider them when making decisions about incorporating automation tools into your overall SEO strategy.\ \ Let\'92s take a closer look.\ \ ### Can't Replace Human Intelligence & Creativity\ \ SEO automation tools can certainly help businesses save time and streamline their processes, but they shouldn't be viewed as a replacement for human expertise. There are certain areas where an SEO specialist's knowledge and creativity simply can't be replicated by a tool:\ \ - **Understanding context**: SEO automation tools rely on algorithms and data analysis to make decisions about SEO strategy, but they may not fully understand the nuances of a business's industry or audience. This can lead to decisions that do not align with your own goals or values.\ \ - **Personalization**: Human beings are better equipped to personalize content and messaging for specific audiences. While automation tools can make recommendations for keyword targeting and content topics, they may not be able to craft messaging that resonates with your audience.\ \ - **Adaptability**: SEO algorithms and trends are constantly evolving, and automation tools may not be able to keep up with the latest changes. Human beings are better equipped to adapt to new trends and make decisions on the fly.\ \ - **Creativity**: While automation tools can generate content and provide suggestions for topics, they lack the creativity and originality that human beings can bring to content creation. Human beings are better able to generate unique ideas and create content that stands out from the competition.\ \ ### May Lead to Over-Optimization & Penalties\ \ SEO automation tools can be a double-edged sword, as they can occasionally lead to over-optimization that may end up hurting your search engine rankings. This can happen by relying too heavily on automation in your SEO strategy.\ \ - **Keyword stuffing**: Automation tools may recommend using certain keywords in content and meta tags, but overusing these keywords can lead to keyword stuffing. Search engines can penalize websites that engage in keyword stuffing, as it is considered spammy and can be seen as an attempt to manipulate search rankings.\ \ - **Low-quality links**: Some automation tools may recommend building links through questionable or spammy methods, which can lead to penalties from search engines.\ \ ### May Provide Inaccurate Data & Analysis\ \ As powerful as SEO automation tools can be, they can sometimes provide [inaccurate data and analysis](https://www.searchenginejournal.com/keyword-data-accuracy-study/372492/). The tools are designed to provide insights into website performance, but it's essential to keep in mind that they are not infallible.\ \ - **Data collection errors**: Automation tools rely on data from various sources, such as search engines and web analytics platforms, as well as their own databases and algorithms. However, errors can occur during data collection, such as when search engines update their algorithms or when tracking codes are not properly implemented on a website.\ \ - **Proprietary metrics**: Many SEO tools also have their own metrics that measure various things, such as a keyword\'92s difficulty, a website's authority, or a backlink profile. Because the metrics are not official Google metrics, relying on them can steer you down the wrong path.\ \ ### Can Be Expensive & May Require Technical Expertise\ \ Automating SEO tasks can be a double-edged sword. While it can save time and increase productivity, [it can also be costly](https://www.quora.com/Why-are-SEO-tools-so-expensive). Some SEO automation tools are expensive, making it challenging for small marketing teams with limited resources to invest in them.\ \ Additionally, these tools often require technical expertise to use effectively, which can be a barrier for smaller businesses or those without a dedicated SEO team. Companies may need to hire specialized staff to operate and manage these tools, adding to the overall cost.\ \ As you can see, SEO automation tools have benefits, they also have their drawbacks, which means they aren\'92t a perfect fit for all businesses or every scenario.\ \ ![What SEO Tasks Can Be Automated?](https://www.walkwithpic.com/hs-fs/hubfs/3-seo-performance-audit.webp?width=330&height=330&name=3-seo-performance-audit.webp)\ \ ## What SEO Tasks Can Be Automated?\ \ Automating certain SEO tasks can significantly increase productivity and efficiency, freeing up valuable time for higher-level strategy and decision-making. That said, not all SEO tasks are suitable for automation. In general, tasks that are repetitive, data-driven, and require little human intuition or creativity are the best candidates for automation.\ \ Here are some examples of SEO tasks that can be effectively automated, including those for which our company, PIC, leverages SEO automation:\ \ ### Website Monitoring\ \ Website monitoring is a crucial task that ensures a website is performing optimally. However, manually monitoring a website can be time-consuming and prone to errors. By using automated website monitoring tools, you can quickly identify any errors, warnings, or other issues and promptly fix them before they negatively impact SEO performance.\ \ ### Keyword Research\ \ Keyword research is a critical aspect of SEO and digital marketing, but it can be a tedious and time-consuming task. Automated keyword research tools can analyze search trends, suggest new keywords, and provide insights into keyword performance, making it easier for you to optimize website content and improve search rankings.\ \ ### SEO outlines\ \ Creating an SEO outline can be a time-consuming task, but it is essential for ensuring that all on-page SEO elements are optimized. With the help of AI-powered tools like ChatGPT, you can quickly generate SEO outlines that include relevant keywords, meta tags, and other important on-page elements, saving valuable time while still ensuring high-quality SEO.\ \ ### Tracking Rankings & Search Features\ \ Manually tracking search rankings and search features for a website can be a daunting task. Automated rank tracking tools can provide daily data on keyword rankings, SERP features, and other key metrics, enabling businesses to identify areas for improvement and adjust their SEO strategy accordingly.\ \ ### Backlink Analysis\ \ Backlink analysis is a crucial task for understanding a website's link profile and identifying opportunities for link building. Automated backlink analysis tools can quickly analyze a website's backlinks, identify toxic links, and suggest link-building opportunities, making it easier for businesses to improve their link profile and boost their search rankings.\ \ ### Competitor Analysis\ \ Competitor analysis is an essential part of any SEO strategy, but manually analyzing a competitor's keywords and backlinks can be time-consuming. Automated competitor analysis tools can quickly identify keyword and backlink gaps between your website and your competitors, enabling you to adjust your SEO strategy and stay ahead of the competition.\ \ ![How PIC Uses Tools to Automate SEO Tasks](https://www.walkwithpic.com/hs-fs/hubfs/4-keyword-gap-analysis.webp?width=330&height=330&name=4-keyword-gap-analysis.webp)\ \ ## How PIC Uses Tools to Automate SEO Tasks\ \ When it comes to SEO automation tools, there are plenty of options available, but not all tools are created equal. I\'92ve tested and used a variety of SEO automation tools and have identified my favorites that I use every day for PIC clients.\ \ To make the most of SEO automation tools, I recommend following some best practices.\ \ - First, it's important to understand what tasks can be automated and which ones require human input.\ - Second, it's essential to keep a close eye on the accuracy of the automated results and be ready to make manual adjustments when necessary.\ \ ![semrush](https://www.walkwithpic.com/hs-fs/hubfs/semrush.png?width=900&height=258&name=semrush.png)\ \ [Semrush is a popular all-in-one SEO tool](http://semrush.com/) that offers a range of features, such as keyword research, site audits, backlink analysis, and more. At PIC, we don\'92t only use Semrush for keyword research and competitive analysis. It hosts our clients\'92 SEO Dashboards that provide a quick overview of website health, rankings, backlink analysis, and more.\ \ ![ScreamingFrog](https://www.walkwithpic.com/hs-fs/hubfs/screamingfrog.png?width=900&height=258&name=screamingfrog.png)\ \ [ScreamingFrog is a web crawler tool](https://www.screamingfrog.co.uk/) that allows us to crawl websites to find technical issues and optimize for search engines. We use ScreamingFrog to identify broken links and 404 pages, analyze page titles and meta descriptions, and find duplicate content.\ \ Two ScreamingFrog benefits are its speed and scalability. It can crawl even large websites quickly, making it a valuable tool for managing large-scale SEO campaigns.\ \ ### ![ChatGPT](https://www.walkwithpic.com/hs-fs/hubfs/chatgpt.png?width=900&height=258&name=chatgpt.png)\ \ [ChatGPT is a natural language processing](https://openai.com/blog/chatgpt)(NLP) tool that uses AI to generate content and answer questions. I\'92ve found ChatGPT to be a valuable tool for creating SEO outlines and generating content ideas.\ \ Using ChatGPT, I can quickly generate outlines for blog posts, landing pages, and other types of content. I also use ChatGPT to come up with new content ideas based on our target keywords or topics and to rewrite the content into certain tones.\ \ Overall, these SEO automation tools help our SEO team work more efficiently and effectively, allowing us to focus on higher-level strategy and creative tasks that require human input.\ \ ## Looking for Additional SEO Guidance?\ \ If you have follow-up questions or would like additional assistance with your SEO program, PIC is happy to help.\ \ [![Schedule a 15 Minute Call](https://no-cache.hubspot.com/cta/default/483844/d9022407-2a72-478c-8f4f-065da28f31ee.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/d9022407-2a72-478c-8f4f-065da28f31ee?__hstc=233832769.35c1ffda0b35fe90aa3ea99c563247b1.1741701498530.1741701498530.1741701498530.1&__hssc=233832769.1.1741701498531&__hsfp=1283270075)\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ [iframe](https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly93d3cud2Fsa3dpdGhwaWMuY29tOjQ0Mw..&hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&size=invisible&badge=inline&cb=yp72evdfxkob)\ \ ![Brad Gerlach](https://www.walkwithpic.com/hs-fs/hubfs/Brad-Gerlach-PIC.png?width=600&height=600&name=Brad-Gerlach-PIC.png)\ \ #### [Brad Gerlach](https://www.walkwithpic.com/blog/author/brad-gerlach)\ \ A Baldwin High School and IUP graduate, Brad joined Pittsburgh Internet Consulting as an Inbound Marketing Consultant in November 2015 after working as an independent consultant. Brad's work experience covers a full range of website design & development to local and organic SEO.\ \ [![CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU](https://no-cache.hubspot.com/cta/default/483844/interactive-134442835858.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJzy5dEuiRT5MFFM9TWIM%2BXV6W9OT65vBD9f6BveF3RnyOdYqWl1lHIxGasQSCUbb5elMHhpjdsZgwPlJ5rfFFp8AqSVK1S2lmcUdWSK8PqdmMCytWc74i78Ykkok2rP2izPglS9Y%2F%2B7NaGJv7jeLLMrJMiUL1YbRX1M3Pr%2FVVqmnDLG%2F7W7lKKG1Tg7dvCjNS6LYItcN6e9iNbgw%3D%3D&webInteractiveContentId=134442835858&portalId=483844)[iframe](https://483844.hs-sites.com/hs-web-interactive-483844-134442835858)\ \ [![CHECK OUR FREE MARKETING & SALES SLA](https://no-cache.hubspot.com/cta/default/483844/interactive-168688420018.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKO6EJgFGt7%2BnKx5PH6rBodF0DEs3C8C%2BJHASkSQIpt3yGXVlQtAmDM%2B7NmSqQyHQ5H%2FLnUWrvr1O9e5MbmTos5ujsPgT%2FnUEZFUHW15j%2FkuOtFKMxFg3bmDI5TM82jwCkc7BueLzsDKMtvRtpYiiLDjJ4Mkdv2W7wR7jtscAJPyEJPhCMxYaLlAqssToiten2WiaVn&webInteractiveContentId=168688420018&portalId=483844)[iframe](https://483844.hs-sites.com/hs-web-interactive-483844-168688420018)\ \ ## Related Resources\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic\ \ [Read more](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Lead Generation Website Design with Custom Intuitive Custom Project Gallery\ \ [Read more](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Leveraging LinkedIn B2B Ad Marketing to Create Leads\ \ [Read more](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Utilizing Growth Driven Design Website Strategy with HubSpot CMS\ \ [Read more](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.35c1ffda0b35fe90aa3ea99c563247b1.1741701498530.1741701498530.1741701498530.1&__hssc=233832769.1.1741701498531&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.35c1ffda0b35fe90aa3ea99c563247b1.1741701498530.1741701498530.1741701498530.1&__hssc=233832769.1.1741701498531&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/seo-automation-tools)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ [iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=1547229896.1741701499>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814059&z=703526214)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701499030&cv=11&fst=1741701499030&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814059&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fseo-automation-tools&hn=www.googleadservices.com&frm=0&tiba=Pros%20%26%20Cons%20of%20SEO%20Automation%20Tools%3A%20A%20Guide%20to%20Automating%20SEO&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=1356497111.1741701499&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fblog%2Fseo-automation-tools)\ \ ## Understanding display: contents\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=c692ee3e7b66587d391ba18a7bbbc7a5-1741701498148&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=c692ee3e7b66587d391ba18a7bbbc7a5&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=97756080609.05144&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fdisplay-contents-css)\ \ # How to Use display:contents CSS Property\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/topic/website-management-code)\ \ \ \\|\ \ \ Aug 23, 2022 12:00:00 AM\ \\|\ \ \ \ \ \ \ 4 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg)\ \ ## What is display: contents? This new value for the display property allows you to remove an element from the box tree but still keep its contents.\ \ _**display: contents**_ make sure the div doesn\'92t generate any box, so its background, border, and padding are not rendered. However, the inherited properties like color and font have an effect on the child ( **span)** element as expected.\ \ **Check out the example below to understand how it works:**\ \ ```\
\ foobar\
\ ```\ \ **Output of this code will be :**\ \ **![https://piconsulting.slite.com/api/files/hcMojo4CQQwbA-/output1.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/output1.jpg)**\ \ _**display: contents**_ make sure the _**div**_ doesn\'92t generate any box, so its background, border, and padding are not rendered. However, the inherited properties like **_color_** and _**font**_ have an effect on the child (_**span**_ element) as expected.\ \ **Now we add** **display:contents** **to the above example :**\ \ ```\
\ foobar\
\ ```\ \ **The final result would be:**\ \ ```\ foobar\ ```\ \ **Output of this code will be:**\ \ **![https://piconsulting.slite.com/api/files/sX4LIXLHTu1Fid/output2.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/output2.jpg)**\ \ ### **Explaining** **display:contents** **property to order elements in mobile in different order as compared to desktop.**\ \ Let us take an example as shown in the screenshot above. It is desktop view. We need ordering of these blocks differently on mobile as shown below in the screenshot.\ \ ![https://piconsulting.slite.com/api/files/h6K1L9ii0loWkz/desktop_view.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/desktop_view.jpg)\ \ ![https://piconsulting.slite.com/api/files/loAV6XuNnJknmf/mobile_view.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/mobile_view.jpg)\ \ Here on desktop we have 2 columns that are combined into groups as shown in the screenshot below\ \ ![https://piconsulting.slite.com/api/files/Dbzy579W7NkjsV/rows.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/rows.jpg)\ \ Changes we have to do in mobile to change the order of blocks.\ \ **1) Group** that has row1 and row2 combined in it should be given following css in mobile\ \ _**display: flex;**_\ \ _**flex-direction: column;**_\ \ 2) **Row1** and **Row2** should be given the following css in mobile. **Display: contents** causes an element's children to appear as if they were direct children of the element's parent, ignoring the element itself. So when display:contents property is used, row 1 and row 2 will be ignored and all columns will be treated as direct children of group.\ \ _**display: contents;**_\ \ 3) Now we can give whatever ordering we want to give to columns. As per output required the ordering will be like this -\ \ 1\ \ _**order: 3;**_\ \ 2\ \ _**order: 2;**_\ \ 3\ \ _**order: 4;**_\ \ 4\ \ **_order: 5;_**\ \ 5\ \ _**order: 1;**_\ \ 6\ \ _**order: 6;**_\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. 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Addressing this need, PIC proudly introduces WooSOS, a powerful WordPress plugin designed to streamline inventory management and...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.53c51deecd177f893ca307f7f7dfef90.1741701498422.1741701498422.1741701498422.1&__hssc=233832769.1.1741701498422&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.53c51deecd177f893ca307f7f7dfef90.1741701498422.1741701498422.1741701498422.1&__hssc=233832769.1.1741701498422&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/e-commerce)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)[iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ## SEO Basics Webinar\ ![SEO Sandwich](https://www.walkwithpic.com/hs-fs/hubfs/SEO%20Sandwich.webp?width=884&height=400&name=SEO%20Sandwich.webp)\ \ # You Can\'92t Spell Marketing Without S-E-O\ \ Well, you can. But you shouldn\'92t.\ \ \ June 6, 2023 - 1:00PM\ \ \ \ Online\ \ [WATCH RECORDED WEBINAR](https://www.walkwithpic.com/events/seo-basics-webinar#recording "WATCH RECORDED WEBINAR")\ \ ## Search engine optimization (SEO) is the foundation of successful digital marketing. Do you know why it\'92s so critical? Do you know the rules of effective SEO marketing? What are the ingredients of an \'93SEO Sandwich?\'94\ \ Watch the recorded webinar to learn:\ \ - Why SEO should be the foundation of your marketing program\ - The rules of effective SEO and how to apply them\ - The importance of your \'93core keyword\'94 and how to identify it\ - Why words matter across all marketing channels\ \ There are over two trillion Google searches per year ( [HubSpot](https://blog.hubspot.com/marketing/google-search-statistics)). More than 54% of the time, searchers click one of the top three search results.\ \ What is the \\_SEO Sandwich\\_\\_Recording \\| HubSpot Video\ \ ![What is the _SEO Sandwich__Recording](https://483844.fs1.hubspotusercontent-na1.net/hub/483844/hubfs/custom-video-thumbnails/What%20is%20the%20_SEO%20Sandwich__Recording-thumb.jpeg?length=1920)\ \ ![Robb](https://www.walkwithpic.com/hubfs/Robb.png)\ \ **ROBB LUTHER**\ \ Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.\ \ If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.\ \ ![Brad-Gerlach-PIC](https://www.walkwithpic.com/hubfs/Brad-Gerlach-PIC.png)\ \ **BRAD GERLACH**\ \ A Baldwin High School and IUP graduate, Brad joined Pittsburgh Internet Consulting as an Inbound Marketing Consultant in November 2015 after working as an independent consultant. Brad's work experience covers a full range of website design & development to local and organic SEO.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## AI Image Creation Guide\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=8062c740eb4bba8819e205d0982dce4c-1741701505869&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=8062c740eb4bba8819e205d0982dce4c&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=75159269588.43953&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fai-image-creation)\ \ # AI Image Creation\ \ [Content Marketing](https://www.walkwithpic.com/knowledge/topic/content-marketing)\ \ \ \\|\ \ \ Jul 2, 2024 9:19:21 AM\ \\|\ \ \ \ \ \ \ 9 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/pic-kb-content.mktg.jpg)\ \ AI image generation uses artificial intelligence and machine learning to create or modify images based on text prompts. AI image generators can produce a variety of realistic images, including photos, art, diagrams, and graphics.\ \ Prompts are the starting point or guideline for the AI application to understand what type of content to produce. Here are some tips for writing effective prompts:\ \ 1. **Be Clear and Specific**\ \ - Use descriptive language and provide detailed instructions to guide the AI output. Avoid vague wording that could be misinterpreted.\ \ 2. **Provide Context**\ \ - Provide background information to help the AI understand the desired outcome.\ \ 3. **Use Examples**\ \ - Include examples or references to illustrate the desired style, tone, or content.\ \ 4. **Consider Constraints**\ \ - Consider any limitations that may apply to the task (dimensions, aspect ratio, colors, language style).\ \ 5. **Use ChatGPT**\ \ - ChatGPT can help improve your prompts.\ \ **AI Image Generation Tools**\ \ Gemini, Adobe Firefly, DALL-E (OpenArt), and Midjourney all specialize in AI image creation.\ \ Gemini\ \ - Gemini can create illustrations, but it can be hard to adjust style.\ - Gemini is really good for creating images and adding text into them, such as mockups.\ - Images are always 1:1.\ - Gemini does not create images with people at the moment.\ - Gemini can't add company brand assets.\ - Editing options are not available, but you can give feedback to continue improving results.\ \ ![image-png-Jul-02-2024-01-43-31-3257-PM](https://www.walkwithpic.com/hs-fs/hubfs/image-png-Jul-02-2024-01-43-31-3257-PM.png?width=366&height=366&name=image-png-Jul-02-2024-01-43-31-3257-PM.png)![image-png-Jul-02-2024-01-32-14-9962-PM](https://www.walkwithpic.com/hs-fs/hubfs/image-png-Jul-02-2024-01-32-14-9962-PM.png?width=366&height=366&name=image-png-Jul-02-2024-01-32-14-9962-PM.png)\ \ Adobe Firefly\ \ - Illustrations are good for presenting a concept or idea but are not that detailed.\ - Firefly can create patterns.\ - Firefly's Generative Fill tool allows you to upload an image and edit it manually by selecting the part you want to change and typing a new prompt.\ - Firefly provides various text effects, fonts, and customization options.\ - Firefly is not good at creating images with text.\ \ ![firefly create a simple minimal style illustration of a marketing team brainstorming ideas in an off (1)](https://www.walkwithpic.com/hs-fs/hubfs/firefly%20create%20a%20simple%20minimal%20style%20illustration%20of%20a%20marketing%20team%20brainstorming%20ideas%20in%20an%20off%20(1).jpg?width=366&height=366&name=firefly%20create%20a%20simple%20minimal%20style%20illustration%20of%20a%20marketing%20team%20brainstorming%20ideas%20in%20an%20off%20(1).jpg)![firefly a pattern of colorful watercolor cats 2127](https://www.walkwithpic.com/hs-fs/hubfs/firefly%20a%20pattern%20of%20colorful%20watercolor%20cats%202127.jpg?width=366&height=366&name=firefly%20a%20pattern%20of%20colorful%20watercolor%20cats%202127.jpg)\ \ DALL-E (OpenArt)\ \ - Illustrations are more detailed, and icons don't break like they do in Firefly.\ - DALL-E has a Sketch to Image tool that can create realistic images from a drawing.\ - DALL-E includes image editing and manipulation tools.\ - Advanced features allow for controlling specific attributes, such as shape, texture, and lighting.\ - Users can upload an image and change its size, ratio, and quality.\ - DALL-E is not good at creating images with\'a0 text.\ \ ![openart-image_hre2qvqj_1714417951052_raw](https://www.walkwithpic.com/hs-fs/hubfs/openart-image_hre2qvqj_1714417951052_raw.jpg?width=366&height=366&name=openart-image_hre2qvqj_1714417951052_raw.jpg)![openart-image_lp8bclhb_1714365401603_raw](https://www.walkwithpic.com/hs-fs/hubfs/openart-image_lp8bclhb_1714365401603_raw.jpg?width=366&height=366&name=openart-image_lp8bclhb_1714365401603_raw.jpg)\ \ Midjourney\ \ - Illustrations are detailed and icons don't break.\ - Images with text do not always work, and errors in text can sometimes appear.\ - Midjourney is good for creating patterns.\ - Midjourney works with commands. When writing a prompt, you should start with the command: /imagine prompt.\ - Images can be compiled into a short video clip.\ - Midjourney is a little more complex than other platforms.\ \ ![pic_create_a_simple_minimal_style_flat_illustration_of_the_co_d2f8833b-3711-4a3d-85cc-b82b6d50b2dd_2](https://www.walkwithpic.com/hs-fs/hubfs/pic_create_a_simple_minimal_style_flat_illustration_of_the_co_d2f8833b-3711-4a3d-85cc-b82b6d50b2dd_2.png?width=366&height=366&name=pic_create_a_simple_minimal_style_flat_illustration_of_the_co_d2f8833b-3711-4a3d-85cc-b82b6d50b2dd_2.png)![walkwithpic_create_an_illustration_of_a_tranquil_forest_scene_529736fe-a168-4e42-a22e-8095977f259d_1](https://www.walkwithpic.com/hs-fs/hubfs/walkwithpic_create_an_illustration_of_a_tranquil_forest_scene_529736fe-a168-4e42-a22e-8095977f259d_1.png?width=366&height=366&name=walkwithpic_create_an_illustration_of_a_tranquil_forest_scene_529736fe-a168-4e42-a22e-8095977f259d_1.png)\ \ Here is a further breakdown of these AI image generating platforms:\ \ | | | | | |\ | --- | --- | --- | --- | --- |\ | | **_Gemini_** | **_Adobe Firefly_** | **_DALL-E (OpenArt)_** | **_Midjourney_** |\ | **Text-to-Image** | Yes | Yes | Yes | Yes |\ | **General Style** | Limited options. Combines elements of realism and fantasy | More options, including artistic and realistic. Highly polished and realistic images | Extensive options, including artistic style, surreal and imaginative twist | Extensive options, including artistic styles |\ | **Additional Editing Tools** | No | More control over details and variations | Extensive control with advanced parameters | More control with advanced parameters and keywords |\ | **Edit Ratio** | No | Yes | Yes | Yes |\ | **Add Brand Assets** | No | No | No | No |\ | **Illustrations** | Creates illustrations but its difficult to adjust style | Good for presenting a concept or idea, but are not detailed | Good and more detailed | Good and more detailed |\ | **Images with People** | No (at least for now) | Yes | Yes | Yes |\ | **Extra Tools** | No | -Text effects, fonts, and customization options
-Generative Fill tool
-Integrates with other Adobe Creative Cloud apps | -Creates a gallery with all your generated images
-Sketch to image
-Expand Image
-Model training | -Tile parameter generates patterns
-Video parameter generates short simple videos
-Creates a gallery with all your generated images |\ | **Subscription** | Free tier; Gemini Advanced, which includes more features, starts at $19.99/month | Subscriptions start at $4.99/month | Trial account with 50 credits; subscription starts at $10/month | Monthly and annual subscriptions start at $10/month |\ | **Advantages** | Fast generation, simple interface, free tier | More realistic and detailed outputs | Highly creative and artistic outputs | High level of control, strong artistic styles |\ | **Disadvantages** | -Only 1:1 ratio
-No extra editing tools
-No images with people | -Illustrations and icons are not detailed.
-Text in image doesn't work | -Text in image doesn't work | -More complex to use, need to learn parameters to edit |\ \ Gemini is a valuable tool for creating realistic images, illustrations, and mockups. Adobe Firefly is good for presenting a concept or idea, but the images are not as detailed. DALL-E (OpenArt) is known for its detailed illustrations and sketch-to-image tool, which can create realistic images from a quick drawing. Midjourney is a bit more complex to use, but it is valuable for creating patterns.\ \ **Photoshop and Illustrator Integrations**\ \ Photo and graphic software, such as Photoshop and Illustrator, have AI integration tools that can assist with image creation. The following are use AI integrations for each platform:\ \ **Photoshop:**\ \ 1. **Text-to Image Generation**: create images based on descriptions you provide in text prompts\ 2. **Generative Fill:** Remove or replace objects within existing photos using AI\ 3. **Generative Expand:** Change the size of your artboard and it will generate the remaining parts\ 4. **Background Removal/Generation:** Isolates your subject from the background with greater accuracy. Generates backgrounds for your images based on AI understanding.\ \ **Illustrator:**\ \ 1. **Text to Vector:** Creates vector graphics from scratch based on text descriptions\ 2. **Recolor Tool:** Change the colors of graphics and images\ 3. **Retype Tool:** Can select outlined text or an image with text in it, and it would find the font matches\ 4. **Mockup Tool:** Helps visualize your design in a real-world context with adobe stock images\ \ \ **Summary**\ \ AI image creation can be a useful tool for creating compelling visual content. Platforms, such as Gemini, Adobe Firefly, DALL-E, and Midjourney, can help with graphic ideation, personalization, and creativity. 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Marketing Team Essentials\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=c212bf3bcbbb3c7c6d8e986dbae29744-1741701506855&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=c212bf3bcbbb3c7c6d8e986dbae29744&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=96296191888.62395&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members)\ \ # Who Are The Essential Members of a Marketing Team?\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \\|\ \ \ 15 Dec 2022\ \\|\ \ \ \ \ \ \ 14 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/essential-members-mkt-team-featured-img.webp)\ \ Marketing your small business is an essential skill for growth. Increased exposure to potential, properly targeted clients should mean a boost in your client base and revenue.\ \ Expanding your small business to include a marketing team means you\'92ve recognized your biggest asset to growth. But what\'92s the best path to follow when building a marketing team from scratch? What role do you fill first to establish a solid marketing foundation? And how do you grow the team?\ \ Here at PIC, we\'92ve worked with businesses of all calibers and know what it takes to set you up for continuous marketing success. The following is our advice for a successful path forward to growth.\ \ ## The Perfect Marketing Team Structure for Small Businesses\ \ In most start-up businesses, marketing\'97along with many other business disciplines\'97rests on the owner\'92s shoulders or is outsourced to a single freelance person or agency. Continued success will likely lead to the need to hire internal marketing staff.\ \ ![mktg-leadership](https://www.walkwithpic.com/hubfs/mktg-leadership.svg)\ \ ### Marketing Leadership\ \ The individuals in marketing leadership positions support the owner, the sales department, and the customer\'92s experience. They must think of the company goals as a whole in order to be effective in their role. Branching out to include executive level leadership over your marketing strategy is essential to building a strong foundation that is able to scale up as your business grows.\ \ ![vp-mktg](https://www.walkwithpic.com/hubfs/vp-mktg.svg)\ \ ### VP of Marketing\ \ Your Vice President of Marketing manages the managers. They have a full understanding of every aspect of your company\'92s marketing efforts from [maintaining the budget](https://www.walkwithpic.com/lpse/how-to-build-a-marketing-budget), staying abreast of your company\'92s products and services, and executing new campaigns that support the company\'92s goals. Your VP of marketing ensures campaigns are launched on time and takes informed action to meet the goals of the company. The person in this leadership role also collaborates with the sales department to ensure the promises made of the company\'92s products are true and consistent from advertisement to delivery.\ \ ![mktg-manager](https://www.walkwithpic.com/hubfs/mktg-manager.svg)\ \ ### Marketing Manager\ \ Marketing Managers answer to the VP of Marketing or, if no VP is in place, directly to the business owner.. Charged with delegating tasks to the appropriate team members, managers move the development of the actual marketing effort through each needed step before launching a campaign and going live. This position receives strategies and directives from the VP of Marketing. With these directives, they advise team members within their respective roles and provide leadership and guidance when needed. Managers typically work across multiple products and/or projects, scoping, planning, and managing work for different teams.\ \ Multiple marketing managers might be needed to manage teams working on different products or services within the company. People considered for the role of Marketing Manager should be great communicators, garner respect amongst their teams and supervisors, and should be a reliable source of guidance and information.\ \ ![key-mktg-team-roles](https://www.walkwithpic.com/hubfs/key-mktg-team-roles.svg)\ \ ### Key Marketing Team Roles\ \ A one-person marketing team can easily burn out, having to analyze market data, develop the strategy, build the content, and launch the campaign. As a company grows, delegation of such tasks is important to keep your hardworking and effective marketing leadership from exhaustion.\ \ ![sem-specialist](https://www.walkwithpic.com/hubfs/sem-specialist.svg)\ \ ### SEM Specialist and Web Developer\ \ Search Engine Marketing is a constant study and interpretation of trending keywords and searches across the internet and the implementation of this data into marketing efforts. This skill takes a keen eye and a cultural awareness of where the market is heading and what target clients are looking for when they type in their browser. Individuals with this skill, coupled with website development, consider user needs, legal requirements, business goals, usability, and accessibility of your company\'92s largest marketing tool.\ \ A web developer with a fluid understanding of SEM can mean the difference between no one seeing your website and being the first result of a search, along with the content and organization to drive sales. They stay on top of the customer experience within the website and constantly look for best practices to adopt, making your web presence relevant in the market.\ \ The team member assigned as the Web Developer and SEM Specialist will also [track and analyze website traffic](https://www.walkwithpic.com/blog/the-top-3-tools-and-metrics-to-track-website-performance) to measure the effectiveness of their efforts. With this information, they collaborate with the content marketing team to suggest key words to include and boost search engine optimization.\ \ Finally, the developer manages all third-party IT contracts needed to keep your site running smoothly.\ \ ![web-designer](https://www.walkwithpic.com/hubfs/web-designer.svg)\ \ ### Web Designer\ \ A web designer has strong digital marketing skills and manages the placement of content. They work closely with the web developer and content teams to deliver brand consistency across multiple platforms. The designer should conduct constant surveys of placement, overall language, and effectiveness of the campaigns.\ \ Web designers should be able to articulate how content fits into the design process and understand how it drives a customer\'92s journey from impressions to payment. Designers can also conduct user research and analytics in partnership with web developers to form insights on content strategy.\ \ ![social-media-specialist](https://www.walkwithpic.com/hubfs/social-media-specialist.svg)\ \ ### Social Media Specialist\ \ Social Media Specialist is a skilled position and includes many of the following responsibilities:\ \ - Develop social media strategy through research, platform familiarity, industry benchmarks, messaging, and target market identification\ - Generate, edit, publish, and share daily content using original text, images, video, or HTML with appealing calls to action\ - Establish company pages on each platform to increase the visibility of the company\'92s social content\ - Moderate all customer content and feedback in line with the policies for each platform\ - Create editorial calendars and publishing schedules\ - Continuously analyze and act on data metrics, insights, trends, and best practices\ - Work closely with other departments to manage brand and language consistency, to include campaign coordination\ - Engage with influencers, sponsors, and others to ensure goals are met\ - Create social media ad campaigns, track progress, conduct regular A/B testing, and implement changes\ - Provide monthly reports on social media marketing to managers/ VP of Marketing\ \ ![content-specialist](https://www.walkwithpic.com/hubfs/content-specialist.svg)\ \ ### Content Specialist\ \ It is rare for even a small business to have just one person creating all the marketing content, which can include researching and writing news releases, blog posts, whitepapers, magazine stories, newsletters, articles, and writing speeches or talking points.\ \ Content specialists are essentially communications professionals who demonstrate strong research, writing, and marketing skills. They work closely to interpret the message of the company and translate the message into clear and compelling language for readers. They often have strong research and interviewing skills and work collaboratively with SEM specialists, web designers, and marketing managers. The best content specialists are experienced team-players who readily seek input about and reviews of their work.\ \ The delivery of your content can tell a customer much about your business without ever becoming a client. Errors in content or using language inappropriate for the target audience can make a big impact on converting customers.\ \ ## Who to Hire. Who to Outsource.\ \ Transitioning to a full-time marketing staff has endless benefits. You are guaranteed to have someone dedicated to your brand, your customers, and your success. When building from the ground up, PIC suggests you start with a Marketing Manager.\ \ ![Who to Hire. Who to Outsource. ](https://www.walkwithpic.com/hs-fs/hubfs/Who%20to%20Hire.%20Who%20to%20Outsource.%20.jpg?width=960&height=320&name=Who%20to%20Hire.%20Who%20to%20Outsource.%20.jpg)\ \ ### First Hire: Marketing Manager\ \ Coordinates with business owner/leadership and sales to establish marketing objectives and then develops a marketing plan to meet the goals. This role would manage all outsourced talent, such as freelance contractors.\ \ Additionally, as your business grows, the marketing manager will handle the content creation or collaborate with the business owner and in-house experts in writing copy for promotional material.\ \ With this first hire, SEM/SEO, website development and design, and social media roles are typically outsourced.\ \ ### Second Hire: Designer\ \ Your designer will manage your business\'92s website, the marketing and sales collateral, and develop and implement logos. Ideally, if your website is hosted by a\'a0 [Content Management System](https://www.walkwithpic.com/blog/choosing-a-website-content-management-system-that-is-scalable-with-your-business) and marketing automation system like HubSpot, the Designer can assist the Marketing Manager with lead nurture workflow and campaign management.\ \ If you continue to outsource social media management and SEO, the responsibility to manage these contractors may be delegated to the designer.\ \ ### Third Hire: Content Writer\ \ Depending on growth rate and ability of in-house staff to produce the content, the third hire may be a Content Writer. In this case, the Marketing Manager would continue to lead the team and marketing effort. The content writer and designer work together to produce content and materials in support of the business\'92s inbound marketing strategy and may be able to manage a basic social media effort. Other tasks (SEO/SEM, Video) continue to be outsourced to a qualified marketing agency or freelancers.\ \ ### Fourth Hire: Marketing Operations Manager\ \ If a Marketing Operations Manager is the fourth hire, they serve as the marketing project manager, implementing the VP of Marketing's vision and strategy. The Operations Manager coordinates the efforts of the other marketing team members, making sure tasks are done correctly, on time, and within the budget. Other tasks (SEO/SEM, Social, Video) continue to be outsourced to a qualified marketing agency, potentially in perpetuity or until the business grows to the point that hiring in-house experts for these disciplines makes sense.\ \ ### Beyond:\ \ VP of Marketing- As your small business begins to grow with your star team of marketing efforts, your most knowledgeable marketing manager could step into the position of VP of Marketing. Creating this leadership role within your small business ensures that someone who is intimately familiar with your industry and company goals is available to you at all times.\ \ SEM Specialist and Web Developers\\- You may outsource to freelance web developers with very little risk and even keep them on a continuous basis for a monthly fee for continued collaboration with your hired marketing staff for SEM purposes. Further, freelance developers have existing IT licenses they can extend to your company at a discounted fee, saving your t business the cost of full licenses.\ \ If you have multiple websites that continuously evolve and require constant technical changes to the user experience, then hiring a full time SEM/ Web developer might be more cost effective and convenient for your company.\ \ Social Media Manager- As long as there is clear communication of the company\'92s branding and goals, outsourcing social media management to an agency or a freelance contractor can quickly pay for itself.\ \ ## Who is on Your Marketing Team?\ \ Do you have the right people on your team?\ \ No two businesses are alike.\ \ Let PIC share our decades of expertise in building marketing teams by [scheduling a free consultation today.](https://www.walkwithpic.com/contact-us)\ \ [Hiring for your Marketing Department? USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES GET IT NOW](https://www.walkwithpic.com/cs/c/?cta_guid=98ca4e2a-d64d-4cee-b5bd-fc949607d2ea&signature=AAH58kFWNkg2ReeZeBIuUc6AECK0BWxipA&portal_id=483844&pageId=95055279666&placement_guid=00972720-deff-4967-aa2d-afdd00960d14&click=85b83841-3617-4275-952c-14abc9aff523&contentType=blog-post&redirect_url=APefjpFSp8yuZ6jCgVvjgSYNM1bkDaSl-yW5hNB-QH4sIBXtX3ffd-V1yjzRz69WacNWajs5-f1u3iaZ6OLxS1Vry2Mn6YjZrJikn_T8bQZLUrYgXXPIUy8G6UZ2u4vlgGkKVX8bN0vA-oLjfk1FSeaA7bVjwzMzF9JTN5UvBlpX6x8hskKgoHCsVdSuvmH69F2b_GUHl89E4mzVm2zdJt9tCPMyjm5w_i7Jv0XYIhhouDplI9p56-R4y8WM9L34iEYtzTh0XUKCSUWFKTOVfB9RELm_XiM_jcCTj78VoTrsi3ibFZRiHUU15Y1exIOtnHjX8ze_CGPK&hsutk=c45cc87ed5662ab12ed53d4c30696d43&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&ts=1741701506597&__hstc=233832769.c45cc87ed5662ab12ed53d4c30696d43.1741701504508.1741701504508.1741701504508.1&__hssc=233832769.1.1741701504508&__hsfp=1283270075 "Hiring for your Marketing Department? USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES GET IT NOW")\ \ [**Hiring for your Marketing Department?** **USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES** \\\\\ \\\\\ GET IT NOW\\\\\ \\\\\ ![MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES](https://www.walkwithpic.com/hubfs/CTAs/cover-must-ask-questions.webp)](https://www.walkwithpic.com/cs/c/?cta_guid=98ca4e2a-d64d-4cee-b5bd-fc949607d2ea&signature=AAH58kFWNkg2ReeZeBIuUc6AECK0BWxipA&portal_id=483844&pageId=95055279666&placement_guid=00972720-deff-4967-aa2d-afdd00960d14&click=85b83841-3617-4275-952c-14abc9aff523&contentType=blog-post&redirect_url=APefjpFSp8yuZ6jCgVvjgSYNM1bkDaSl-yW5hNB-QH4sIBXtX3ffd-V1yjzRz69WacNWajs5-f1u3iaZ6OLxS1Vry2Mn6YjZrJikn_T8bQZLUrYgXXPIUy8G6UZ2u4vlgGkKVX8bN0vA-oLjfk1FSeaA7bVjwzMzF9JTN5UvBlpX6x8hskKgoHCsVdSuvmH69F2b_GUHl89E4mzVm2zdJt9tCPMyjm5w_i7Jv0XYIhhouDplI9p56-R4y8WM9L34iEYtzTh0XUKCSUWFKTOVfB9RELm_XiM_jcCTj78VoTrsi3ibFZRiHUU15Y1exIOtnHjX8ze_CGPK&hsutk=c45cc87ed5662ab12ed53d4c30696d43&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&ts=1741701506597&__hstc=233832769.c45cc87ed5662ab12ed53d4c30696d43.1741701504508.1741701504508.1741701504508.1&__hssc=233832769.1.1741701504508&__hsfp=1283270075 "Hiring for your Marketing Department? USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES GET IT NOW")\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ![Blaine Clapper](https://www.walkwithpic.com/hs-fs/hubfs/blaine.jpg?width=200&height=200&name=blaine.jpg)\ \ #### [Blaine Clapper](https://www.walkwithpic.com/blog/author/blaine-clapper)\ \ Blaine is based in State College, PA and joined PIC in 2022 as a partner and Director of Marketing. Blaine has more than 30 years of marketing and sales experience and consults on marketing strategy and planning and content development.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJ%2FH8MONGs5CMW7GTQ2%2BD6anR0K9%2BDbSlHWpCJc3MIabGr1aJGKnS95DaPpxecjAenixehnyrNpnZbeR8xSF5eBWW%2BFnXUTwS%2BwTVVI1hm1vLWjNis6M2WTPbLc%2BotyhGit1qiT5gCgHrN0DUQso4opYvqmjC9f0%2BrDf%2FfEsB8Ghn%2F6py3%2BYU6uMjplAyJXTOVVQ%2BlbHxb4v06QiA%3D%3D&portalId=483844&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&pageTitle=Who+Are+The+Essential+Members+of+a+Marketing+Team%3F&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=c45cc87ed5662ab12ed53d4c30696d43&hssc=233832769.1.1741701504508&hstc=233832769.c45cc87ed5662ab12ed53d4c30696d43.1741701504508.1741701504508.1741701504508.1&pageId=95055279666&analyticsPageId=95055279666&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&contentType=blog-post)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJlVScd6falNyQn37OcStxtXRrgfA4X3%2B%2F3AhPlPuUJ8qdEO4oPVvWePEu44QvUUe1N6mbfGJFK3JEbYPkJBZXJtalpuK%2FVsEG8npxTxd2f8llDdHjxdPL4ty7XkZsAJxIFS43KWGoVg7n4lLhC5503UxqyBOvdu7OeqTcYEpUXv%2B6Cv%2B%2B75516YIemd2AkOTUg9F1z&portalId=483844&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&pageTitle=Who+Are+The+Essential+Members+of+a+Marketing+Team%3F&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=c45cc87ed5662ab12ed53d4c30696d43&hssc=233832769.1.1741701504508&hstc=233832769.c45cc87ed5662ab12ed53d4c30696d43.1741701504508.1741701504508.1741701504508.1&pageId=95055279666&analyticsPageId=95055279666&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&contentType=blog-post)\ \ ## Related Resources\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic\ \ [Read more](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Lead Generation Website Design with Custom Intuitive Custom Project Gallery\ \ [Read more](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Leveraging LinkedIn B2B Ad Marketing to Create Leads\ \ [Read more](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Utilizing Growth Driven Design Website Strategy with HubSpot CMS\ \ [Read more](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kG_7tVTMIAWRaVQb4ljwYRlWXZZ9A&portal_id=483844&pageId=95055279666&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=ed2d1cd3-5b58-4e4f-b0da-6bc5258ecb1b&contentType=blog-post&redirect_url=APefjpFNUj7C5BSGrQfRduEhp8QCciEOqW8vw5Dt20brOGHc1lJPT8jwyJNIJ3dY5tyjU6E1iklW&hsutk=c45cc87ed5662ab12ed53d4c30696d43&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmarketing-team-members&ts=1741701506682&__hstc=233832769.c45cc87ed5662ab12ed53d4c30696d43.1741701504508.1741701504508.1741701504508.1&__hssc=233832769.1.1741701504508&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.c45cc87ed5662ab12ed53d4c30696d43.1741701504508.1741701504508.1741701504508.1&__hssc=233832769.1.1741701504508&__hsfp=1283270075&hsutk=c45cc87ed5662ab12ed53d4c30696d43&contentType=blog-post&pageId=95055279666)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.c45cc87ed5662ab12ed53d4c30696d43.1741701504508.1741701504508.1741701504508.1&__hssc=233832769.1.1741701504508&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/marketing-team-members)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD05YmQ3NTEzYS00ODc4LTQ3ODMtOTI5MC03Y2ZmNzNjZWIxN2UmcGF0aE5hbWU9L2Jsb2cvbWFya2V0aW5nLXRlYW0tbWVtYmVycyZ2aXNpdG9ySWQ9MjNlOGU3MDctZTk1OS00ZWQyLWI2ODMtMDFkZjQ5Y2ZjZmY4JnZpc2l0SWQ9NWQ3Mzg4YTktYWRlZC00ZjIyLWFjOGItNjQ1MWMwMGZkZTZhJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MDUmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MDU=)\ \ reCAPTCHA\ \ Select all images with **cars** Click verify once there are none left\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6nJg6lKOC0DP8H6u1-LkBVjjoWWriqP2CAvEPnz_Tp27CkpR78Sitx0uV6mPOToFn4G0ryGmScttAWvJQhe9AW0u9KoQIKQ7peFLAslAPw88kn-ml9eEquR5Ju5Y3KKk7v5DV5eYCWHckPQ4z8tpDU_70xUsEKGX5oRaTcappxM_NN4UM4AVKG7TRSOvlxfAADjoF2&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all squares with **traffic lights** If there are none, click skip\ \ | | | | |\ | --- | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA6LOXXfBIThKStdLlSm7Uji6NtZcLonGaWvJ0ST1lDyZQQMgpK1yVuEKTLic8IpdSEGApzOhB9M9qfid_1XHJt2nFbFJGTDDi6Oifw7tzGLRRTHvFOOBolK_yUgq8Rz1EHuRXuYJyiDH4moRkezBlwSjoReYGllbNuZynp6WKB0jTQfZ1_YZY5A_6a4AMq5qHdaN6zNwzYszKJpUmVY3NcWpsrYOA&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Skip\ \ ## Pittsburgh HubSpot Training\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=3195b26a8c77d669336448245e3b2485-1741701504913&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=3195b26a8c77d669336448245e3b2485&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=76641041927.37668&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training)\ \ # HubSpot Training\ \ ### Improve Behavioral Buy-in & HubSpot Proficiency\ \ ## HubSpot Training for Businesses\ \ PIC helps businesses support the rapid adoption of the HubSpot Growth Suite with our set of HubSpot Training Programs. Offered both in-person and virtual, our training services tackle the adoption of HubSpot from a strategic, technical, and behavioral perspective. As a HubSpot Platinum Partner, we\'92re proud to offer a suite of HubSpot Services along with the training programs detailed below.\ \ ![HubSpot Training for Pittsburgh Businesses](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-01.svg)\ \ ![hub-iso](https://www.walkwithpic.com/hubfs/hub-iso.svg)\ \ ## Customized HubSpot Training\ \ Your company and team are unique, and so are your needs. That's why your solution has to be unique too. After assessing your current processes and goals for the future, we will craft a customized plan and training program to get you there.\ \ [Schedule a one on one Review Call](https://www.walkwithpic.com/lp-meet-robb-15minutes?__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075&hsutk=279dc397946d5e15c5bbba1e036ab086&contentType=standard-page&pageId=10199064236)\ \ ## How can we help you with HubSpot Training?\ \ \'93We need to train team members on the mechanics of HubSpot and how to leverage them for efficiency.\'94\ \ PIC offers a standardized training program to help your team learn the mechanics of HubSpot.\ \ \'93We are struggling with adapting to HubSpot\'92s tools and working it into our company\'92s processes and procedures.\'94\ \ For companies that need more in-depth training, we can assess your current processes and build a custom training program that unlocks the full power of HubSpot for your business.\ \ ## Training from Pittsburgh\'92s First HubSpot Platinum Partner\ \ Implementing any new system can be a challenge. When investing in HubSpot\'92s Growth Suite, it is important to set yourself up for success, and this success ultimately relies on total team buy-in.\ \ Our HubSpot training programs are tailored to both your team and company\'92s needs as we aim to achieve specific goals and garner user buy-in across the organization.\ \ ![platinum-partner_footer_01](https://www.walkwithpic.com/hs-fs/hubfs/platinum-partner_footer_01.png?width=159&name=platinum-partner_footer_01.png)\ \ [CUSTOMIZED TRAINING PROGRAMS](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hubspot-training-program)\ \ [HUBSPOT TRAINING SPRINTS](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hubspot-training-sprints)\ \ [MANAGER MEETING](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hubspot-manager-meeting)\ \ [TRAINING MATERIAL PREPARATION](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hub-training-material-preparation)\ \ [HUBSPOT TEAM TRAINING](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hubspot-team-training)\ \ [TRAINING FOLLOW-UP](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hubspot-training-follow-up)\ \ [HUBSPOT CRM TRAINING](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hubspot-crm-training)\ \ [HUBSPOT SALES TOOLS](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#hubspot-sales-tools)\ \ [PERSONAL PRODUCTIVITY\\\\\ \\\\\ POWER](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training#personal-productivity-power)\ \ ### Customized HubSpot Training Programs\ \ #### HubSpot Training Sprints\ \ We offer a variety of HubSpot training sprints that are designed to help you progress through the onboarding process. The Sprints cover technical aspects of the platform, look into your current processes, suggest improvements, and help with the cultural adoption of HubSpot within your company.\ \ **Training Sprints Include:**\ \ - CRM Fundamentals\ - Sales Enablement\ - Personal Productivity Power\ - Managing sales teams with HubSpot (or HubSpot for Sales Managers)\ \ ![HubSpot Training Sprints](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-02.svg)\ \ #### Manager Meeting\ \ Each training sprint starts with a manager\'92s training meeting. This meeting will help us see your current internal processes, adapt HubSpot as closely to your processes as we can, and then help shift the internal processes into the HubSpot Growth Suite. It is critical the managers and leadership are on board with the training curriculum. Without buy-in from company leaders, a successful HubSpot implementation is unlikely. Each leadership/management meeting establishes custom training goals. These are decided upon collaboratively after examining the team needs and the company\'92s business objectives. What will be taught and how it will be taught is discussed and agreed upon - this way, there are no surprises when team training begins.\ \ ![Manager Meeting](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-03.svg)\ \ #### Training Material Preparation\ \ Once the manager meeting is complete, the curriculum is prepared based on the results of this meeting. Typically, this can be a few days or up to a week after the initial manager meeting. During this time, team members should take the extra step in learning the [inbound methodology](https://www.hubspot.com/inbound-marketing?__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075). We recommend that all team members begin their understanding of [inbound marketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing) by taking the [free classes](https://www.hubspot.com/resources/courses?__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075) offered by HubSpot through their [Learning Academy](https://academy.hubspot.com/?__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075).\ \ ![Training Material Preparation](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-04.svg)\ \ #### HubSpot Team Training\ \ After the HubSpot training is conducted with the team. The curriculum is covered in detail with case examples of how HubSpot can be utilized to achieve the objectives of the Training Sprint. This session, while it is in a teaching format, is an open forum and questions and engagement are encouraged. Hands-on work is an essential element of these training sessions, if possible, please bring work laptops to the session.\ \ ![HubSpot Team Training](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-05.svg)\ \ ### HubSpot Training Follow-up\ \ Once the training is complete, we follow up with leadership and management to ensure that the training was effective and the concepts are being implemented by the team. Team members will receive short email lessons and reminders about how to put into practice what was taught. If needed, additional Sprints and HubSpot Portal Audits are available for purchase.\ \ ![HubSpot CRM Training](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-06.png)\ \ ### HubSpot CRM Training\ \ This sprint is PIC\'92s foundational course. It\'92s perfect for your company if:\ \ - You\'92ve never used Customer Relationship Management (CRM) software before.\ - You\'92re migrating from another CRM to HubSpot with limited HubSpot experience in-house.\ - You have multiple HubSpot users in your company and need to quickly onboard a new hire and bring them up to speed.\ - You\'92re struggling with the implementation of HubSpot and need a company-wide back-to-basics training session to get your sales team and marketing team on the same page.\ \ ![HubSpot Sales Tools](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-07.png)\ \ ### HubSpot Sales Tools\ \ This sprint assumes an understanding of the elements in the first CRM training sprint and teaches the ways that HubSpot can streamline your sales activities. This sprint is perfect for inbound marketing and sales teams because it demonstrates how to use HubSpot to save time while reaching the prospects most likely to purchase from you. This sprint is perfect for your business if:\ \ - You have been using HubSpot and feel you can get more out of it.\ - Using HubSpot takes up more of your time, not less.\ - You aren\'92t sure how to use HubSpot Templates, Documents, and Snippets\ - You have questions about HubSpot tools.\ \ ![Personal Productivity Power](https://www.walkwithpic.com/hubfs/pittsburgh-hubSpot-training-08.png)\ \ ### Personal Productivity Power\ \ This sprint examines the best way to use HubSpot for you personally. As someone who uses HubSpot every day, this sprint is perfect for you if:\ \ - You would like to create custom reports and understand how to leverage the information found there.\ - You would like to personalize your dashboard with reports that help with your tasks.\ - You would like more customization with information specific to your company role and goals in HubSpot.\ \ ![hub-iso](https://www.walkwithpic.com/hubfs/hub-iso.svg)\ \ ## Pittsburgh HubSpot Training\ \ Are you from the Pittsburgh Area? We also offer onsite training for your sales and marketing team. Contact us to inquire about building a custom workshop to address the specific needs of your team.\ \ [Get in touch](https://www.walkwithpic.com/contact-us?__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075&hsutk=279dc397946d5e15c5bbba1e036ab086&contentType=standard-page&pageId=10199064236)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEXWTO6jxb3ohdcTEGuJYMK8C86qg&portal_id=483844&pageId=10199064236&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=8ea2cff5-1e4f-4cb8-8bad-327508a60749&contentType=standard-page&redirect_url=APefjpHF-J_V5k1pnyV-O0BlayRVZcmrfiIogfdNHBkQUiJwq_VkrJwAqjNoonIug-hBoNVn7lZ-&hsutk=279dc397946d5e15c5bbba1e036ab086&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fpittsburgh-hubspot-enterprise-training&ts=1741701505034&__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075&hsutk=279dc397946d5e15c5bbba1e036ab086&contentType=standard-page&pageId=10199064236)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.279dc397946d5e15c5bbba1e036ab086.1741701503945.1741701503945.1741701503945.1&__hssc=233832769.1.1741701503945&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/pittsburgh-hubspot-enterprise-training)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0xZjE1MzQ3My03NmViLTQ0Y2EtYjQzMi0xYjE2ZDhhNGEzOTImcGF0aE5hbWU9L3BpdHRzYnVyZ2gtaHVic3BvdC1lbnRlcnByaXNlLXRyYWluaW5nJnZpc2l0b3JJZD1lZGYxYTYzMi1lNTA3LTRkZjgtOGU5MC1iZTZiM2Y0NGUxNzMmdmlzaXRJZD0wNDk4MzE0ZS1kNjBjLTQ2OGYtOWNmOS03ODI2OTRlMzk1OTkmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTUwNSZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTUwNQ==)\ \ reCAPTCHA\ \ ## Inbound Marketing Insights\ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Inbound Marketing\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Recurso-6.webp?width=1788&name=Recurso-6.webp)](https://www.walkwithpic.com/blog/customer-engagement-pyramid-saas-retention-advocacy)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Using the Customer Engagement Pyramid to Build SaaS Retention and Advocacy](https://www.walkwithpic.com/blog/customer-engagement-pyramid-saas-retention-advocacy)\ \ 03 Feb 2025\ \ \ For SaaS companies, the most valuable customers aren\'92t just the ones who renew their subscriptions\'97they\'92re the ones who can\'92t stop talking about your product. These brand advocates actively promote...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-image_4x-8-1.webp?width=1788&name=featured-image_4x-8-1.webp)](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Leveraging User-Generated Content Marketing to Drive SaaS Growth](https://www.walkwithpic.com/blog/leveraging-user-generated-content-for-saas-growth)\ \ 26 Jan 2025\ \ \ Growing a SaaS business isn\'92t just about acquiring new customers\'97it\'92s about fostering trust, loyalty, and advocacy in a competitive marketplace. In an era where customers value authenticity and peer...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Content-planning-eatured%20image.webp?width=1788&name=Content-planning-eatured%20image.webp)](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Tools and Strategies for Effective Content Planning](https://www.walkwithpic.com/blog/effective-content-planning-tools-strategies)\ \ 10 Jan 2025\ \ \ When it comes to creating a successful content strategy, planning is everything. A well-thought-out content plan not only helps you maintain a consistent publishing schedule but also ensures every...\ \ [![Identifying your hero buying persona](https://www.walkwithpic.com/hs-fs/hubfs/How%20to%20Identify%20Your%20Target%20Audience%20featured%20img.webp?width=1788&name=How%20to%20Identify%20Your%20Target%20Audience%20featured%20img.webp)](https://www.walkwithpic.com/blog/identifying-your-target-audience)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [How to Identify Your Target Audience: A Four-Step Process to Understanding Hero Buyer Personas](https://www.walkwithpic.com/blog/identifying-your-target-audience)\ \ 02 Sep 2024\ \ \ Understanding how to identify your target audience is a critical piece of growing your brand. If we aren\'92t intentional about choosing our target audience, we can get into the habit of imagining...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [iframe](https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly93d3cud2Fsa3dpdGhwaWMuY29tOjQ0Mw..&hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&size=invisible&badge=inline&cb=n34nm8c2206a)\ \ [![How to Write a Marketing & Sales SLA ](https://www.walkwithpic.com/hs-fs/hubfs/featured-img-sla.webp?width=1788&name=featured-img-sla.webp)](https://www.walkwithpic.com/blog/marketing-sales-alignment-sla)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [How to Write a Marketing & Sales SLA](https://www.walkwithpic.com/blog/marketing-sales-alignment-sla)\ \ 30 May 2024\ \ \ One of the persistent challenges organizations face is the misalignment between marketing and sales teams. Misalignment can lead to missed opportunities, decreased efficiency, and hindered growth. In...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/stop-the-blame.webp?width=1788&name=stop-the-blame.webp)](https://www.walkwithpic.com/blog/how-to-align-sales-and-marketing)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [working with a digital marketing agency](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ \ ## [Stop the Blame Game: How to Align Sales and Marketing for Unstoppable Success](https://www.walkwithpic.com/blog/how-to-align-sales-and-marketing)\ \ 20 Aug 2023\ \ \ Effective collaboration between sales and marketing teams is crucial for driving growth and achieving organizational goals.\ \ [![KPI Performance Tracking Crucial Growth Marketing](https://www.walkwithpic.com/hs-fs/hubfs/kpi-perf-track-growth-mktg-featured-img.webp?width=1788&name=kpi-perf-track-growth-mktg-featured-img.webp)](https://www.walkwithpic.com/blog/kpi-performance-tracking)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [Why KPI Performance Tracking is Crucial for Growth Marketing](https://www.walkwithpic.com/blog/kpi-performance-tracking)\ \ 03 Aug 2023\ \ \ In today's highly competitive and ever-evolving business landscape, growth marketing has become a critical component for companies looking to scale their operations and increase their revenue. Growth...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Marketing-agency.webp?width=1788&name=Marketing-agency.webp)](https://www.walkwithpic.com/blog/working-with-digital-marketing-agency)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [working with a digital marketing agency](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ \ ## [How Working with a Growth Marketing Agency Can Enhance Your In-House Marketing Team](https://www.walkwithpic.com/blog/working-with-digital-marketing-agency)\ \ 26 Jul 2023\ \ \ The days of \'93I-can-do-it-all-myself-marketing\'94 are over. There are simply too many diverse marketing tasks for one person, even a small marketing team, to manage well. And employing an expert in each...\ \ [Prev](https://www.walkwithpic.com/blog/topic/inbound-marketing/page/0) [1](https://www.walkwithpic.com/blog/topic/inbound-marketing/page/1) [2](https://www.walkwithpic.com/blog/topic/inbound-marketing/page/2) [3](https://www.walkwithpic.com/blog/topic/inbound-marketing/page/3) [4](https://www.walkwithpic.com/blog/topic/inbound-marketing/page/4) [5](https://www.walkwithpic.com/blog/topic/inbound-marketing/page/5) [Next](https://www.walkwithpic.com/blog/topic/inbound-marketing/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.7cb2f8132bd455b6b913d85a01df9962.1741701507376.1741701507376.1741701507376.1&__hssc=233832769.1.1741701507377&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.7cb2f8132bd455b6b913d85a01df9962.1741701507376.1741701507376.1741701507376.1&__hssc=233832769.1.1741701507377&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)[iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=1963480093.1741701508>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814060&z=368772059)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701508097&cv=11&fst=1741701508097&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Finbound-marketing&hn=www.googleadservices.com&frm=0&tiba=Growth%20Marketing%20Blog%20%7C%20PIC%20%7C%20Walk%20With%20You%20Marketing%E2%84%A2%20%7C%20Inbound%20Marketing&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=1472548277.1741701508&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fblog%2Ftopic%2Finbound-marketing)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0yOTAwMDJkYi00ZDQ4LTQ5ZGItYjIzMS0wYTY5ZDY3NTk5OWImcGF0aE5hbWU9L2Jsb2cvdG9waWMvaW5ib3VuZC1tYXJrZXRpbmcmdmlzaXRvcklkPTk1NDQyOGM3LTQ0ZDAtNDliNS1hMTc2LTlhYmNjMTgzZjJjNyZ2aXNpdElkPWNjMWMyNTI2LTQ5YjktNDg4Ny05YTk5LWYwZGMyNTNlMTU0NCZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTA4JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTA4)\ \ ## PIC Marketing Resources\ # PIC Knowledge Base\ \ Explore our free marketing resource library. Each knowledge base article provides step-by-step instructions to help you use and get maximum value from common marketing\'a0 applications, like HubSpot, Google Marketing Suite, WordPress, Social Media, and more.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # PIC Process\ \ ### All Categories\ \ - [Google Marketing Platform (8)](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ - [Website Management & Code (8)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ - [Social Media (7)](https://www.walkwithpic.com/knowledge/tag/social-media)\ - [Wordpress (4)](https://www.walkwithpic.com/knowledge/tag/wordpress)\ - [HubSpot (3)](https://www.walkwithpic.com/knowledge/tag/hubspot)\ - [PIC Process (3)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ - [Email Marketing (2)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ - [SEO (2)](https://www.walkwithpic.com/knowledge/tag/seo)\ - [Content Marketing (1)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ - [Inbound Marketing (1)](https://www.walkwithpic.com/knowledge/tag/inbound-marketing)\ - [Microsoft Advertising & Marketing (1)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [![pic process](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-pic-process.jpg?width=1788&name=pic-kb-pic-process.jpg)](https://www.walkwithpic.com/knowledge/digital-marketing-glossary)\ \ [PIC Process](https://www.walkwithpic.com/knowledge/tag/pic-process)\ \ ## [PIC Digital Marketing Glossary: Essential Terms and Acronyms Explained](https://www.walkwithpic.com/knowledge/digital-marketing-glossary)\ \ Jan 23, 2025\ \ \ Welcome to PIC's Digital Marketing Glossary\'97the go-to guide packed with essential terms, acronyms and key concepts you need to understand digital marketing.\ \ [![Why do we need a ballpark budget for Discovery?](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-pic-process.jpg?width=1788&name=pic-kb-pic-process.jpg)](https://www.walkwithpic.com/knowledge/why-do-we-need-a-ballpark-budget-for-discovery)\ \ [PIC Process](https://www.walkwithpic.com/knowledge/tag/pic-process)\ \ ## [Why do we need a ballpark budget for Discovery?](https://www.walkwithpic.com/knowledge/why-do-we-need-a-ballpark-budget-for-discovery)\ \ Sep 28, 2023\ \ \ In the PIC Process, our first step is Discovery. In this step of the PIC Process, we are learning about your goals and introducing ourselves as a potential partner. Knowing a budget range is critical...\ \ [![pic process](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-pic-process.jpg?width=1788&name=pic-kb-pic-process.jpg)](https://www.walkwithpic.com/knowledge/what-is-the-borrat-framework)\ \ [PIC Process](https://www.walkwithpic.com/knowledge/tag/pic-process)\ \ ## [What is the BORRAT Framework](https://www.walkwithpic.com/knowledge/what-is-the-borrat-framework)\ \ Sep 27, 2023\ \ \ The BORRAT Framework aims to provide comprehensive information to all individuals involved in a task, ensuring that even if they revisit the task weeks later, they will have the necessary background...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Hero Mission Strategy Webinar\ # Hero Mission Strategy Webinar\ \ Give your lead generation strategy a kick in the a\\*s\ \ ![PIC-HMS-webinar-hero](https://www.walkwithpic.com/hs-fs/hubfs/PIC-HMS-webinar-hero.png?width=420&height=527&name=PIC-HMS-webinar-hero.png)\ \ ## It's time to move beyond buyer personas, align your marketing and sales teams once and for all, and generate quality leads with content that truly matters.\ \ Watch the recording of our most recent Hero Mission StrategyTM webinar below:\ \ GMT20221214-174917\\_Recording\\_1920x1080 \\| HubSpot Video\ \ ![GMT20221214-174917_Recording_1920x1080](https://483844.fs1.hubspotusercontent-na1.net/hub/483844/hubfs/custom-video-thumbnails/GMT20221214-174917_Recording_1920x1080-thumb-1.jpeg/length=1920)\ \ ### Build Your Hero \\| Your Ideal Customer Profile\ \ Developing your Hero digs into what your customers are trying to accomplish, so you can add real, tangible value to help them on their Missions.\ [Identify Your Hero](https://walkwithpic.typeform.com/HMS-Hero)\ \ ![Robb-Luther](https://www.walkwithpic.com/hs-fs/hubfs/Robb-Luther.png?width=180&height=204&name=Robb-Luther.png)\ \ **ROBB LUTHER**\ \ Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.\ \ If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/events/hero-mission-strategy)\ \ ## Jeff Schroeffel's Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=5f36fedeecca162a116058152c7fd83c-1741701505467&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=5f36fedeecca162a116058152c7fd83c&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=68618569201.11651&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/albert-einstein-1.jpg?width=596&name=albert-einstein-1.jpg)](https://www.walkwithpic.com/blog/subject-matter-experts-why-wont-you-write-quality-blog-content)\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ ## [Subject Matter Experts: Why Won't You Write Quality Blog Content?](https://www.walkwithpic.com/blog/subject-matter-experts-why-wont-you-write-quality-blog-content)\ \ 01 May 2019\ \ \ Great Content Builds Trust and Authority. Its not just an SEO Tool. I've been working in the SEO industry since the days of Altavista, Excite and AOL. It wasn't long after that when the phrase...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/flywheel-or-funnel.jpg?width=596&name=flywheel-or-funnel.jpg)](https://www.walkwithpic.com/blog/marketing-funnel-or-flywheel)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Marketing Funnel or Flywheel?](https://www.walkwithpic.com/blog/marketing-funnel-or-flywheel)\ \ 19 Sep 2018\ \ \ Hubspot Tries to Reinvent \'93Inbound Marketing\'94 as \'93Growth Marketing\'94 Is the Funnel Broken? Hubspot believes the Flywheel is Better. The basic case that Hubspot is making by shifting themselves and...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/three-legged-race-2.jpg?width=596&name=three-legged-race-2.jpg)](https://www.walkwithpic.com/blog/inbound-marketing-is-a-team-sport-dont-go-it-alone)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Inbound Marketing is a Team Sport, Don't Go It Alone](https://www.walkwithpic.com/blog/inbound-marketing-is-a-team-sport-dont-go-it-alone)\ \ 30 Aug 2018\ \ \ When I started doing web marketing in 1999, internet marketers were very much on an island all by themselves. We were trying to convince web developers and business owners that the web had a ton of...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/sitemap-1.jpg?width=596&name=sitemap-1.jpg)](https://www.walkwithpic.com/blog/create-xml-sitemap-generator)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [Create XML Sitemap: Free Spreadsheet XML Sitemap Generator](https://www.walkwithpic.com/blog/create-xml-sitemap-generator)\ \ 10 Apr 2015\ \ \ I've been doing SEO for 15 years and its always changing. One thing that never changes is that often the tools you find to "make your life easier" are built in a way that is too complex for small to...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/pittsburgh-pay-per-click-marketing.jpg?width=596&name=pittsburgh-pay-per-click-marketing.jpg)](https://www.walkwithpic.com/blog/still-need-ppc-marketing)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ## [Does Your Business Still Need PPC Marketing?](https://www.walkwithpic.com/blog/still-need-ppc-marketing)\ \ 17 Mar 2015\ \ \ Yes. \end of blog post\ I hear business owners consistently skimp, cut or eliminate their pay-per-click advertising budget on a regular basis. The idea of paying each time a user clicks on your...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Prospects_Customers_Funnel-1.jpg?width=596&name=Prospects_Customers_Funnel-1.jpg)](https://www.walkwithpic.com/blog/local-inbound-marketing-agency)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Choosing a Local Inbound Marketing Agency in Pittsburgh](https://www.walkwithpic.com/blog/local-inbound-marketing-agency)\ \ 11 Mar 2015\ \ \ Do you need a Local Agency? There are some great advantages to working with an online marketing agency in Pittsburgh, PA or near your location. First and foremost is the ability to meet in person and...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Online-Reputation-Report.jpg?width=596&name=Online-Reputation-Report.jpg)](https://www.walkwithpic.com/blog/online-marketing-step-1)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [Check all the Boxes, Pittsburgh Online Marketing Step 1](https://www.walkwithpic.com/blog/online-marketing-step-1)\ \ 01 Mar 2015\ \ \ So your Pittsburgh business has a shiny new website and you are very proud. You worked with someone and you've built a nice website. You are ready to run your business and need to make sure everyone...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFVuL2P60WraFIGni5ANGtqNr-OIg&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=d87b4409-9696-4469-99aa-7195911467b2&contentType=listing-page&redirect_url=APefjpHdRdt21yAcsCjD53oFDLltjByV5106KHGCEv-c69dW8iUQKdotlwcnUFvJf-emvGHW0vTr&hsutk=2800d1d166f2dd8f4138db8b9c285a6b&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fjeff-schroeffel&ts=1741701505506&__hstc=233832769.2800d1d166f2dd8f4138db8b9c285a6b.1741701504199.1741701504199.1741701504199.1&__hssc=233832769.1.1741701504205&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.2800d1d166f2dd8f4138db8b9c285a6b.1741701504199.1741701504199.1741701504199.1&__hssc=233832769.1.1741701504205&__hsfp=1283270075&hsutk=2800d1d166f2dd8f4138db8b9c285a6b&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.2800d1d166f2dd8f4138db8b9c285a6b.1741701504199.1741701504199.1741701504199.1&__hssc=233832769.1.1741701504205&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/author/jeff-schroeffel)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0yNThmZjA0NS0wYjc3LTQ3MzktODIwNC0xZWU1ZWZiZWYyNGQmcGF0aE5hbWU9L2Jsb2cvYXV0aG9yL2plZmYtc2Nocm9lZmZlbCZ2aXNpdG9ySWQ9NGExYzk5ODMtYTU0Yy00NzJjLWE2MmItYzRkYWFmNDU5NDUwJnZpc2l0SWQ9ZDg2MTk5YzMtYzFkMy00YTc5LTkzMDItOWViMDFlMTNmZmU3Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MDUmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MDU=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## HubSpot Case Studies\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=39f9724efbe3256d9e8bb6712b27536e-1741701504313&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=39f9724efbe3256d9e8bb6712b27536e&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=51172584626.48482&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot)\ \ # Case Studies\ \ We strive every day to help our customers reduce friction and improve momentum in their growth stack. Take a look at some of the projects we have completed to help our clients grow better.\ \ ![PIC-case-studies-icon](https://www.walkwithpic.com/hubfs/case_studies/PIC-case-studies-icon.svg)\ \ Case Studies about\ \ ## HubSpot\ \ ### All Categories\ \ - [Inbound Marketing (16)](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ - [Featured Website Design & Development (6)](https://www.walkwithpic.com/case-studies/tag/featured-website-design-development)\ - [Content Marketing (4)](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ - [Featured Hubspot Clients (3)](https://www.walkwithpic.com/case-studies/tag/featured-hubspot-clients)\ - [E-Commerce (2)](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ - [HubSpot (1)](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ [![mccue product catalogs](https://www.walkwithpic.com/hs-fs/hubfs/mccue-featured-img-laptop.webp?width=588&name=mccue-featured-img-laptop.webp)](https://www.walkwithpic.com/case-studies/mccue-digital-sales-catalog)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ \ \ , [HubSpot](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ ## [Creating an Interactive & Customizable Digital Sales Catalog with HubSpot](https://www.walkwithpic.com/case-studies/mccue-digital-sales-catalog)\ \ McCue Corporation\'92s goal is \'93no more lost time, no more injuries, no more fatalities from accidents...\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGAJ4naAW_nOLt3-hpNLUfOO6tQ1g&portal_id=483844&pageId=68713508945&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=d061db97-1913-4616-9b68-34593b0f33da&contentType=listing-page&redirect_url=APefjpEsLxOREFInor-Si_ZbEJ1BDo4epZIFAS4JhCo0o0OoDKu-XAUHg-1qTsWyzIT7WP_tglpg&hsutk=4b0a3c65bd0f7e7732504f33d6e99e20&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fhubspot&ts=1741701504752&__hstc=233832769.4b0a3c65bd0f7e7732504f33d6e99e20.1741701503772.1741701503772.1741701503772.1&__hssc=233832769.1.1741701503772&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.4b0a3c65bd0f7e7732504f33d6e99e20.1741701503772.1741701503772.1741701503772.1&__hssc=233832769.1.1741701503772&__hsfp=1283270075&hsutk=4b0a3c65bd0f7e7732504f33d6e99e20&contentType=listing-page&pageId=68713508945)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.4b0a3c65bd0f7e7732504f33d6e99e20.1741701503772.1741701503772.1741701503772.1&__hssc=233832769.1.1741701503772&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0wZTkwMTcxNS05MTMxLTQzYzItYjUzYS0xYzFjNjQ5NzQ2NDkmcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcy90YWcvaHVic3BvdCZ2aXNpdG9ySWQ9NWVkMTA4NDQtNjU4Mi00OWY5LWE5ZWUtYTYyYTAwZWYwZDA4JnZpc2l0SWQ9MGVhZDhjMDYtNWFjZC00Yzg0LTg5NWQtMjlhODE4MzdiNzVkJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MDQmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MDQ=)\ \ ## SEO Meta Tags Guide\ # How to Gain Traffic from Google to Your Business Website with SEO Meta Tags\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \ \ \ \\|\ \ \ 21 Mar 2017\ \\|\ \ \ \ \ \ \ 6 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/PIC-SEO-Meta-Tags-Basic-On-Site-SEO-to-Rank-Your-Site-in-Google.jpg)\ \ A few years ago a client texted me about one of his favorite pizza shops. He knew the owners pretty well and asked why their shop wouldn\'92t come up when he searched Google \'96 even when he was close by.\ \ So I took a look at the site...\ \ While Local SEO includes some additional on-site steps, this site didn\'92t even have the basics on-site SEO completed.\ \ Before you even try to set up your site for local search, your site needs to be set up so that the search engines can find and understand what your site is about.\ \ I have personally ranked pages in _Top 10 of Google_ for low to moderate keyword competition with only on-site SEO.\ \ Whether you are selling pizza or blue widgets, there are basic on-site SEO that you must complete to give your business and site a chance is the Search Engine Result Pages (SERPs).\ \ ## What Exactly is On-Site SEO\ \ You might have previously heard of SEO, or [search engine optimization](https://www.walkwithpic.com/search-engine-optimization). You might even know what it is.\ \ **But do you really understand it?**\ \ When I first started in internet marketing in 2002, the only thing people said about SEO was that you need links. Many business still focus much of their SEO budget on link building.\ \ Here\'92s the deal with SEO\'85\ \ The truth is that SEO starts on your site.\ \ While links are still one of [Google\'92s top 3 ranking factors](http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882), any off-site SEO will be magnified by your on-site SEO.\ \ So let\'92s jump in and start with the basics of on-site SEO.\ \ ## Let\'92s Get Technical with Meta Tags \'96 It\'92s Actually Not That Difficult\ \ Of [all the on-site SEO that one has to](https://ahrefs.com/blog/on-page-seo/) do, the meta tags are probably the most intimidating. But they shouldn\'92t be.\ \ **What are meta tags?**\ \ Meta tags are part of the html code between the of your webpages.\ \ There are actually a whole host of different meta tags that help tell search engine about your page, site and who made it.\ \ **I am going to talk about three different meta tags in this post.**\ \ The first meta tag has been depreciated and has been rendered obsolete.\ \ The second meta tag can help increase the number of people that click your SERP entry while\ \ The last one is really the one that has direct SEO benefit.\ \ ## Keywords Tag\ \ I figure I would start with the obsolete meta tag and go from there.\ \ **This is what the code looks like:**\ \ \ \ You can see the name is keywords and the content is a bunch of keywords.\ \ Years ago, Google used to use this meta tag to understand what a site is about. The thing is that people would stuff this tag with so many keywords and keyword variations (search engine optimization and search engine optimisation) along with misspelled words that sites that weren\'92t even relevant to the keywords in the tag were ranking for those keywords.\ \ Also, thin and low quality sites could rank just by having the right keywords in this tag.\ \ Google\'92s algorithm has become incredibility smarter over the years and no longer uses this tag.\ \ Instead, your entire article and on-site SEO is what tells Google and other search engines what your site and webpage is about. This tag is obsolete, and you have no need to worry about it.\ \ ## Description Tag\ \ **Remember how I mentioned that only one tag has direct SEO benefit?**\ \ Well, the description tag isn\'92t it. But that doesn\'92t mean you should ignore this tag!\ \ While it doesn\'92t affect your rankings, it can directly affect the amount of people that click-through to your website.\ \ **The Description Tag looks like this:**\ \ \ \ The description should explain what the particular page is about. Since the page should be about some keyword phrase, that phrase should be used if it can be used naturally.\ \ The reason you want to use the keyword phrase is because if that keyword phrase was used by the searcher, it will be in bold print when on the results page. That can easily pop out among other entries that don\'92t have the keyword.\ \ The length of your description is important because Google will only use around 160 characters. Ideally, your description would be 1 \'96 2 sentences 140-150 characters long, but you should be fine if you are under 160 characters.\ \ Also, the description should be naturally sounding and not stuffed with keywords. If it isn\'92t, or Google doesn\'92t like your description, they will use some other words from the page.\ \ **Meta Description Tips:**\ \ It should read well and natural while being relevant to the site and webpage.\ \ 1-2 sentences with the keyword phrase naturally used once or twice. Synonyms can also be used.\ \ Up to 160 characters.\ \ Include a compelling description and a call to action to help increase click through rate.\ \ Use a city, state or other geography qualifier if you are targeting a certain location.\ \ **Read No. 4 Again**\ \ This is how you can potentially earn more traffic than the first ranked site in the SERPs.\ \ Think of your description as an ad, and then tell the person what to do. It can be as simple as _Read this post to learn the secrets of \\_\\_\\_\\_\\_\\_\\_\\_\\_, or Learn the best way to do \\_\\_\\_\\_\\_\\_\\_\\_._\ \ I personally like to use a two sentence approach where the first sentence explains what the page is about, and the second sentence includes the CTA and benefits the reader will get for clicking the entry.\ \ ## Title Tag\ \ I have been saving the most important of the meta tags for last.\ \ **The title tag looks like this:**\ \ Your Article Title\ \ Google and other search engines will use the wording in between the tags for the title of your entry in the SERPs. And what keywords and phrases that you rank for directly relate to the words that you use in your title tag.\ \ You don\'92t only want to use the keywords that you are trying to rank for, you want to include Modifiers and Magnet Words.\ \ Modifiers and Magnet Words are words that encourage people to click by providing an extra emotional punch. Because of this, you\'92ll likely see an improvement in CTR when you use them.\ \ **Title Tag Tips:**\ \ Use your keyword phrase in your title.\ \ Title should be less than 600 pixels or 70 characters (see below one more about this).\ \ Use your brand if possible and if it fits.\ \ Use a Geographical qualifier if you are dealing locally.\ \ **One More Thing about Title Length**\ \ Many people will tell you that your title tag should be up to 65 to 70 characters. But it looks like Google\'92s actually goes by pixels, not number of characters.\ \ I first read this in 2013 in [Neil Patel\'92s article on how to perform a SEO audit](http://www.quicksprout.com/2013/02/04/how-to-perform-a-seo-audit-free-5000-template-included/). Back in 2013, Google was using 520 pixels Arial font type with a font size of 12. However, in 2016, Google is increased the Title Tag to 600 pixels and is now using a font size of 18 of the Arial font.\ \ ## Conclusion\ \ The most basic on-site SEO that will directly affect your ranking is making sure you correctly use meta tags to help increase both your ranking and click-through rate. This is why a tag audit is one of the first things I do for a new client.\ \ While the title tag has the most SEO benefit, creating a good description can also help your click-through by telling potential visitors exactly what you they will read and why they should click your entry.\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ ![Brad Gerlach](https://www.walkwithpic.com/hs-fs/hubfs/Brad-Gerlach-PIC.png?width=600&height=600&name=Brad-Gerlach-PIC.png)\ \ #### [Brad Gerlach](https://www.walkwithpic.com/blog/author/brad-gerlach)\ \ A Baldwin High School and IUP graduate, Brad joined Pittsburgh Internet Consulting as an Inbound Marketing Consultant in November 2015 after working as an independent consultant. Brad's work experience covers a full range of website design & development to local and organic SEO.\ \ [![CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU](https://no-cache.hubspot.com/cta/default/483844/interactive-134442835858.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLIGGJojcN%2BqPT03GIkbhRsIYbKjroxrmn2ZKwcX6WmBQRwS5id%2BEr2RxDNZFWbnJ8QKmGrRkRqPUBqaHWECExCJOQFlugc79c9x15RybwUNNpRf2yWO%2FX26jOFrjK0mta4jLDJFKR8BBdqdv8oJISbZtiYwB0yFdFMu2cA0%2FewX1nDuFPEU2gTCb%2FSaRLYOz10t0R800NeelcZVQ%3D%3D&webInteractiveContentId=134442835858&portalId=483844)\ \ [![CHECK OUR FREE MARKETING & SALES SLA](https://no-cache.hubspot.com/cta/default/483844/interactive-168688420018.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLfVpbs%2By0b4aXCmwkJTTe01TrfIUv8YZyAjOUZdMUaebXmZu6i7cmlxYHkJ5kDTwYcg7xcFym%2BtvtnBqzDx%2BHFscBBIgxNYRJ6yHbQ9f4x%2F70ZTEoBPbr8bYTE1e3EUy18syspaYWts2YKoekazQMxLn0PaIA3XbqeIi1I2y%2F%2FIu2a%2BArEPDj4R9YAYhhnKGuanFsP&webInteractiveContentId=168688420018&portalId=483844)\ \ ## Related Resources\ \ You Can\'92t Spell Marketing Without S-E-O\ \ [Read more](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ Is your site a Google Authority?\ \ [Read more](https://www.walkwithpic.com/blog/2007/07/is-your-site-a-google-authority.html)\ \ SEO Content Unlocks Online Success\ \ [Read more](https://www.walkwithpic.com/blog/2010/12/seo-content-unlocks-online-success.html)\ \ Local SEO Service for Your Business\ \ [Read more](https://www.walkwithpic.com/blog/2012/07/local-seo-service-business.html)\ \ Check all the Boxes, Pittsburgh Online Marketing Step 1\ \ [Read more](https://www.walkwithpic.com/blog/online-marketing-step-1)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/seo-meta-tags)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Divi Thumbnail Sizes\ # Divi Thumbnail Sizes\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/topic/website-management-code)\ \ \ \\|\ \ \ Aug 12, 2022 12:00:00 AM\ \\|\ \ \ \ \ \ \ 1 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg)\ \ ## In addition to the default thumbnail sizes added by WordPress, themes and plugins can also register thumbnail sizes they want WordPress to automatically create when you upload an image.\ \ ## Divi Thumbnails\ \ The following are thumbnail sizes registered by Divi and the modules that use those thumbnails:\ \ - et-pb-post-main-image \'96 400 x 250 (blog module \'96 grid layout)\ - et-pb-post-main-image-fullwidth \'96 1080 x 675 (blog module \'96 fullwidth layout)\ - et-pb-portfolio-image \'96 400 x 284 (portfolio module \'96 grid layout)\ - et-pb-portfolio-module-image \'96 510 x 382 (portfolio module \'96 carousel & fullwidth grid layout)\ - et-pb-portfolio-image-single \'96 1080 x 9999 (single portfolio post)\ - et-pb-gallery-module-image-portrait \'96 400 x 516 (gallery module)\ - et-pb-post-main-image-fullwidth-large \'96 2880 x 1800\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/divi-thumbnail-sizes)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Foundational SEO Tasks\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=9151d142c4d3069b2c46a2bb73005de8-1741701515751&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=9151d142c4d3069b2c46a2bb73005de8&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=52821525338.16306&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks)\ \ # 4 Foundational SEO Tasks for Busy Marketers\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \\|\ \ \ 15 Mar 2023\ \\|\ \ \ \ \ \ \ 4 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/4-foundational-seo-tasks-featured-img.webp)\ \ Are you tired of feeling overwhelmed by SEO?\ \ Do you find yourself lost in a sea of complex strategies and tactics?\ \ Are you overwhelmed with the plethora of information available on the internet?\ \ If so, I advise to go back to the basics!\ \ Whether you are new to SEO, or are a veteran, sometimes we need a reminder of how important the basics of SEO are.\ \ In this blog post, we will focus on the foundational tasks of SEO that can help you achieve better search rankings and drive targeted traffic to your website. By following these four basic tasks, you can outsmart your competition and stay ahead in the game.\ \ So, let's dive into the world of SEO and discover the power of:\ \ 1. [Keyword Research](https://www.walkwithpic.com/blog/foundational-seo-tasks#keyword-research)\ 2. [SEO Error Reports](https://www.walkwithpic.com/blog/foundational-seo-tasks#seo-report-error)\ 3. [SEO Performance Audits](https://www.walkwithpic.com/blog/foundational-seo-tasks#seo-performance-audit), and\ 4. [Keyword Gap Analysis](https://www.walkwithpic.com/blog/foundational-seo-tasks#keyword-gap-analysis)\ \ \ ![keyword-research](https://www.walkwithpic.com/hs-fs/hubfs/1-keyword-research-1.webp?width=131&height=131&name=1-keyword-research-1.webp)\ \ ## 1\\. Keyword Research: The Key to Unlocking SEO Results\ \ Keyword research is the foundation of any successful SEO strategy. By identifying the keywords and phrases your target audience uses to search for information related to your business, you can create content that resonates with them and boosts your search rankings. The right research tools and techniques can uncover content gaps and new keyword opportunities that will set you apart from the competition.\ \ One important tip to keep in mind is to review the title tags and descriptions of your main website pages once you've completed your keyword research. This will allow you to optimize them for core keywords, helping search engines understand what your page is about.\ \ Optimizing your title tags and descriptions for core keywords can make a big difference in your search rankings.\ \ ![seo-error-report](https://www.walkwithpic.com/hs-fs/hubfs/2-seo-error-report.webp?width=110&height=110&name=2-seo-error-report.webp)\ \ ## 2\\. SEO Error Report: Fix Your Website and Boost Your Rankings\ \ Your website's search rankings could be suffering from some behind-the-scenes issues that are dragging down your search rankings. Broken links, missing alt tags, and slow page speeds can all be culprits. Fortunately, an SEO error report can help diagnose and fix those pesky problems and get your website back on track to SEO success.\ \ By using tools like [Semrush's Site Audit](https://www.semrush.com/siteaudit/), you can identify and fix these errors to improve your website's overall health and drive better search rankings. Best of all, using Semrush allows you to [automate part of this important SEO task](https://www.walkwithpic.com/blog/seo-automation-tools).\ \ Start with the errors because you can solve many warnings by fixing one major error.\ \ ![seo-performance-audit](https://www.walkwithpic.com/hs-fs/hubfs/3-seo-performance-audit.webp?width=110&height=110&name=3-seo-performance-audit.webp)\ \ ## 3\\. SEO Performance Audit: Keep Your Website in Top Shape\ \ An SEO performance audit is like a checkup for your website. It helps you identify which pages are performing well and which need improvement or deletion. By reviewing your website's traffic and engagement metrics, you can make informed decisions about which pages to keep and optimize, and which ones to let go.\ \ One technique to consider is combining two or more related posts into one "ultimate" blog post. This not only helps with keyword cannibalization but also improves the quality of your content. Providing comprehensive information in one post can attract more traffic and boost your search rankings.\ \ ![keyword-gap-analysis](https://www.walkwithpic.com/hs-fs/hubfs/4-keyword-gap-analysis.webp?width=110&height=110&name=4-keyword-gap-analysis.webp)\ \ ## 4\\. Keyword Gap Analysis: Outsmart Your Competition\ \ Don't let your competition outrank you in search results!\ \ With a keyword gap analysis, you can identify the keywords that your competitors are ranking for, but you are not.\ \ This technique allows you to create better content that targets the keywords and helps you leapfrog the competition. By staying ahead of the game and keeping an eye on your competitors, you can outsmart them and drive better search rankings for your website.\ \ Once you find your keyword gaps, you can pull ahead of your competition by focusing on keywords for which they rank on the bottom of page one. Review their content for these keywords, determine where it\'92s lacking, and create more valuable and comprehensive content.\ \ ## Crush Your SEO Goals with Basic SEO\ \ SEO doesn't have to be overwhelming or complicated. By focusing on these four foundational SEO tasks, you can achieve better search rankings and drive targeted traffic to your website. Keyword research, SEO error reports, SEO performance audits, and keyword gap analysis are all critical components of a successful SEO strategy.\ \ Remember that SEO is an ongoing process, and results take time. But by staying committed to the basics and continuing to improve, you can achieve your SEO goals and drive long-term success for your business.\ \ Don't let complex strategies and tactics overwhelm you. Return to SEO basics and start driving results today!\ \ [Hiring for your Marketing Department? USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES GET IT NOW](https://www.walkwithpic.com/cs/c/?cta_guid=98ca4e2a-d64d-4cee-b5bd-fc949607d2ea&signature=AAH58kH0nMfEYzU-j6dx2pAxm61zZS8onQ&portal_id=483844&pageId=106579809036&placement_guid=00972720-deff-4967-aa2d-afdd00960d14&click=ac310fe1-4e50-4ceb-b951-8ac95590824d&contentType=blog-post&redirect_url=APefjpHypIAlBvWZt1T7VhpiQCeb6hJZe35KOejV5aTPBTb8eRj8H5CqzJOEXzDWA2ENqoeEo1M6fZpfaRT7wgaLbA8BH4KHCBN3sriWikegxrwEpOGUSnHWh59p22EuHhtzAfRMizzJyL-j6dHWQRDW-a-_HQraaNFXc-m85MTS5ev_FL23cCu8TxE2AUHhVf0wVdpAwWmw9TFpgAELlJLTQ2u7vi5XODjIfHCo1yMU-Qem7YhkauC015BDuHO45ylqpV64_qG3UBr11wkEdgJ6cZvaieWcg5AQ0f-QhtUyy4RU_9mW2uNOUdrtda-B5_56ENhPfeMP&hsutk=a28ab18d2bd579e5205c5d08793595af&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&ts=1741701515665&__hstc=233832769.a28ab18d2bd579e5205c5d08793595af.1741701513739.1741701513739.1741701513739.1&__hssc=233832769.1.1741701513739&__hsfp=1283270075 "Hiring for your Marketing Department? USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES GET IT NOW")\ \ [**Hiring for your Marketing Department?** **USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES** \\\\\ \\\\\ GET IT NOW\\\\\ \\\\\ ![MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES](https://www.walkwithpic.com/hubfs/CTAs/cover-must-ask-questions.webp)](https://www.walkwithpic.com/cs/c/?cta_guid=98ca4e2a-d64d-4cee-b5bd-fc949607d2ea&signature=AAH58kH0nMfEYzU-j6dx2pAxm61zZS8onQ&portal_id=483844&pageId=106579809036&placement_guid=00972720-deff-4967-aa2d-afdd00960d14&click=ac310fe1-4e50-4ceb-b951-8ac95590824d&contentType=blog-post&redirect_url=APefjpHypIAlBvWZt1T7VhpiQCeb6hJZe35KOejV5aTPBTb8eRj8H5CqzJOEXzDWA2ENqoeEo1M6fZpfaRT7wgaLbA8BH4KHCBN3sriWikegxrwEpOGUSnHWh59p22EuHhtzAfRMizzJyL-j6dHWQRDW-a-_HQraaNFXc-m85MTS5ev_FL23cCu8TxE2AUHhVf0wVdpAwWmw9TFpgAELlJLTQ2u7vi5XODjIfHCo1yMU-Qem7YhkauC015BDuHO45ylqpV64_qG3UBr11wkEdgJ6cZvaieWcg5AQ0f-QhtUyy4RU_9mW2uNOUdrtda-B5_56ENhPfeMP&hsutk=a28ab18d2bd579e5205c5d08793595af&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&ts=1741701515665&__hstc=233832769.a28ab18d2bd579e5205c5d08793595af.1741701513739.1741701513739.1741701513739.1&__hssc=233832769.1.1741701513739&__hsfp=1283270075 "Hiring for your Marketing Department? USE THESE MUST-ASK QUESTIONS FOR MUST-HAVE MARKETING ROLES GET IT NOW")\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ![Brad Gerlach](https://www.walkwithpic.com/hs-fs/hubfs/Brad-Gerlach-PIC.png?width=200&height=200&name=Brad-Gerlach-PIC.png)\ \ #### [Brad Gerlach](https://www.walkwithpic.com/blog/author/brad-gerlach)\ \ A Baldwin High School and IUP graduate, Brad joined Pittsburgh Internet Consulting as an Inbound Marketing Consultant in November 2015 after working as an independent consultant. Brad's work experience covers a full range of website design & development to local and organic SEO.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLtp36SrUpO3qQ0qTtxfCyChQyjWDdiHl7VFzCc22drfevPFrpbhwTaOZdBmdMedfkGGF4cHulTOz7bMacBilapmrexjKqsEZ%2F4dcRw856gKMyQnqrBkjRoP5BBJvmXMd6TX61rkMiUhudQIhuecECAcGKHl7WDJ5Uv5wX2W0C%2B5laXheCxWKrPY1%2FTHHOtW4SwLBDanqsTI60KaQ%3D%3D&portalId=483844&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&pageTitle=4+Foundational+SEO+Tasks+for+Busy+Marketers%3A+How+to+Crush+Your+SEO+Goals+with+Basic+SEO&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=a28ab18d2bd579e5205c5d08793595af&hssc=233832769.1.1741701513739&hstc=233832769.a28ab18d2bd579e5205c5d08793595af.1741701513739.1741701513739.1741701513739.1&pageId=106579809036&analyticsPageId=106579809036&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&contentType=blog-post)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLw6ITrTGNuebmFiyVYXfVUeZGOBAMRNN6prBohAgicWG1vc7aKleLrakQe8MLBjTwgg02OUrTe79Ax3VHLVBq61pKTW0yhyYzTFxp%2FSByLRUVIj2gqe4OXwQnAd8bGLhgnmPjkVMUYHoIBhrw3BgMBTCMyfMxg5MiJwNJ9qc9SB4J7G30wSEg%2F5DzG5VmeEqfrD2zt&portalId=483844&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&pageTitle=4+Foundational+SEO+Tasks+for+Busy+Marketers%3A+How+to+Crush+Your+SEO+Goals+with+Basic+SEO&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=a28ab18d2bd579e5205c5d08793595af&hssc=233832769.1.1741701513739&hstc=233832769.a28ab18d2bd579e5205c5d08793595af.1741701513739.1741701513739.1741701513739.1&pageId=106579809036&analyticsPageId=106579809036&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&contentType=blog-post)\ \ ## Related Resources\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic\ \ [Read more](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Lead Generation Website Design with Custom Intuitive Custom Project Gallery\ \ [Read more](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Leveraging LinkedIn B2B Ad Marketing to Create Leads\ \ [Read more](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Utilizing Growth Driven Design Website Strategy with HubSpot CMS\ \ [Read more](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHlLMsvRgF7I5AdDVEUxPgFq_xUVw&portal_id=483844&pageId=106579809036&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=801443c7-7fac-4513-a6ed-2c8f95aba570&contentType=blog-post&redirect_url=APefjpE_CTPlHlcXOidbk7T7EbRlKRiOglgy1mhwbX9Kj6U5N04IToEWkqtFS_JeHLsSh2VUQgeT&hsutk=a28ab18d2bd579e5205c5d08793595af&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ffoundational-seo-tasks&ts=1741701515670&__hstc=233832769.a28ab18d2bd579e5205c5d08793595af.1741701513739.1741701513739.1741701513739.1&__hssc=233832769.1.1741701513739&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.a28ab18d2bd579e5205c5d08793595af.1741701513739.1741701513739.1741701513739.1&__hssc=233832769.1.1741701513739&__hsfp=1283270075&hsutk=a28ab18d2bd579e5205c5d08793595af&contentType=blog-post&pageId=106579809036)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.a28ab18d2bd579e5205c5d08793595af.1741701513739.1741701513739.1741701513739.1&__hssc=233832769.1.1741701513739&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/foundational-seo-tasks)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jMWY0Yzg3YS1lNzFjLTQzNjktYTJjMS1hMjJkMzQ5YWQ3YTkmcGF0aE5hbWU9L2Jsb2cvZm91bmRhdGlvbmFsLXNlby10YXNrcyZ2aXNpdG9ySWQ9ZTA3N2NlNjAtYzBjMS00NTZjLWE5OTEtNGI2MjhhMDI5MmNjJnZpc2l0SWQ9ZjY3ZTg1MjQtNDg5YS00ODc2LTk1YjctZTk1ZGY0N2JiMzdkJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MTUmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MTU=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Measuring SEO Performance\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=1c1e7025c556a65107a8d6a1aef71823-1741701515826&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=1c1e7025c556a65107a8d6a1aef71823&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=27446034465.531044&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance)\ \ # How to Measure SEO Performance for Results\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \ \ \ \\|\ \ \ 16 Jun 2020\ \\|\ \ \ \ \ \ \ 22 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/How-to-Monitor-SEO-Performance-in-2020-and-Beyond.jpg)\ \ **Keyword ranking reports are dead!**\ \ Well, at least as a KPI for SEO performance.\ \ Sure, I know that isn\'92t like declaring that [SEO is dead](https://www.searchenginejournal.com/seo-dying-channel/288905/) (I doubt it ever will be), but simply using ranking reports to measure your SEO performance is a thing of the past.\ \ I realize this isn\'92t a popular position among my fellow SEOs. But the truth about ranking reports is that they\'92re now a trending tool.\ \ I\'92m not saying that they aren\'92t still important I\'92m simply saying that rank isn\'92t the most important KPI when it comes to measuring SEO performance.\ \ Today more than ever, SEO is about \'93owning\'94 real estate on Google\'92s SERPs (Search Engine Result Pages) because of all the [SERP Features.](https://moz.com/learn/seo/serp-features)\ \ [1.\'a0Featured Snippets](https://moz.com/learn/seo/google-rankbrain)\ \ Featured Snippets are the boxes at the top of Google\'92s organic results. These are typically a paragraph, list or table.\ \ [2\\. Knowledge Panel](https://support.google.com/webmasters/answer/6229325?hl=en)\ \ The Knowledge Panel is the data that appears in the panels with information about people, companies and other popular searched queries gathered from a variety of sources.\ \ [3\\. The Local Pack](https://en.wikipedia.org/wiki/Knowledge_Graph)\ \ The Local Pack consists of the three local results under the map for a given query. This is created by a separate local search algorithm.\ \ [4\\. People Also Ask](https://www.upwork.com/hiring/for-clients/google-local-seo-3-pack-matters/)\ \ People Also Ask is a list of questions, and their answers, that other people have asked and that Google believes are relevant to the current search query.\ \ [5\\. Up to 4 Ad Units](https://searchengineland.com/googles-people-also-ask-feature-tests-showing-answers-questions-293837)\ \ Up to 4 Ad Units at the top of the SERPs push organic listings down further and are also an opportunity for more searching of real estate.\ \ ![Google SERP Layout](https://www.walkwithpic.com/hs-fs/hubfs/Google-SERP-Layout.png?width=974&name=Google-SERP-Layout.png)\ \ Another thing about the SERPs is that they are no longer static. Back in the day, when keyword reports accurately reflected SEO performance, a page would pretty much rank in a certain spot until the next\'a0[Google search algorithm update](https://moz.com/google-algorithm-change).\ \ That was then\'85\ \ Today, the SERPs are created differently by two HUGE changes in Google\'92s algorithm.\ \ ![Rank Brain](https://www.walkwithpic.com/hs-fs/hubfs/Rank-Brain.jpg?width=114&name=Rank-Brain.jpg)\ \ #### Rank Brain\ \ Rank Brain is an AI component of Google\'92s core algorithm. It\'92s widely believed that Rank Brain uses an interpretation model to determine search intent by using factors such as location, personalization and the words in the query.\ \ ![Bert](https://www.walkwithpic.com/hs-fs/hubfs/Bert.jpg?width=114&name=Bert.jpg)\ \ #### BERT\ \ Bidirectional Encoder Representations from Transformers\'a0\'96\'a0BERT for short\'a0\'96\'a0is Google\'92s way of better understanding the context of the words in a search query.\'a0[Search Engine Land describes BERT](https://searchengineland.com/faq-all-about-the-bert-algorithm-in-google-search-324193) as \'93a neural network-based technique for natural language processing pre-training.\'94\ \ [Measuring SEO Performance Download Your Worksheet](https://www.walkwithpic.com/cs/c/?cta_guid=c7964cdd-0ea9-499b-a269-c37546870901&signature=AAH58kHP5mvWfLea1F-7Pe-4vacR70tE3Q&portal_id=483844&pageId=8065322381&placement_guid=013bb239-2e06-48c2-b195-a10c6cc7ece4&click=6060a5c9-859f-4aca-a5fc-0e325c918a40&contentType=blog-post&redirect_url=APefjpHHRvFpT3rFCS13pvm3_qqx5To5bkdHFKxuuX-A9re1Zve795P0ELR0-trHUWFItGvYX95qJXp0G4b0I2f7UXKaHtckLzCCUKve5grEeLUXAbQCVYFdY1vBdQD1hqzfatwzOV_jVb8eyKKH1-M_L_T7cXcs2VvTXm0puFevEzmMo_5JY9HzErjTQhQRfmyqwUX2dzopq6cEKKWW2omfnQsy_XJwTLYPo0DceNSC4B9OKHJMHDqYwIPzncpd7uJvVhcfD3_WD8Ma5vuKKyUOciGkpBgaAbe3dzyH9O6KjkiUq0usMh0&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&ts=1741701515907&__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075 "Measuring SEO Performance Download Your Worksheet")\ \ [![](https://cdn2.hubspot.net/hubfs/483844/Pic-icons-checklist.png)**Measuring SEO Performance** \\\\\ Download Your Worksheet](https://www.walkwithpic.com/cs/c/?cta_guid=c7964cdd-0ea9-499b-a269-c37546870901&signature=AAH58kHP5mvWfLea1F-7Pe-4vacR70tE3Q&portal_id=483844&pageId=8065322381&placement_guid=013bb239-2e06-48c2-b195-a10c6cc7ece4&click=6060a5c9-859f-4aca-a5fc-0e325c918a40&contentType=blog-post&redirect_url=APefjpHHRvFpT3rFCS13pvm3_qqx5To5bkdHFKxuuX-A9re1Zve795P0ELR0-trHUWFItGvYX95qJXp0G4b0I2f7UXKaHtckLzCCUKve5grEeLUXAbQCVYFdY1vBdQD1hqzfatwzOV_jVb8eyKKH1-M_L_T7cXcs2VvTXm0puFevEzmMo_5JY9HzErjTQhQRfmyqwUX2dzopq6cEKKWW2omfnQsy_XJwTLYPo0DceNSC4B9OKHJMHDqYwIPzncpd7uJvVhcfD3_WD8Ma5vuKKyUOciGkpBgaAbe3dzyH9O6KjkiUq0usMh0&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&ts=1741701515907&__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075 "Measuring SEO Performance Download Your Worksheet")\ \ When you look at these two components of Google\'92s algorithm, you see that Google isn\'92t only working on personalizing search results; it\'92s also understanding the context and intent of the search query.\ \ These two elements of the algorithm create so many more opportunities for your website pages and blog posts to show up in the SERPs that keyword ranking no longer accurately measures the performance of an [SEO strategy](https://www.walkwithpic.com/search-engine-optimization?__hstc=233546881.9489e02b4cf28b0b8d5168a3d7bb3544.1591369554485.1591369554485.1591369554485.1&__hssc=233546881.1.1591369554485&__hsfp=2606118529).\ \ Instead of looking at keyword reports, I propose that we start thinking about the total exposure of a site or page of a website in Google\'92s SERPs as a way of monitoring the performance of an SEO strategy.\ \ ## TL;DR \'96 Steps for Measuring\'a0SEO Performance\ \ Here are 8 steps to measure\'a0your SEO strategy:\ \ 1. ![Monitor SEO Performance Step 1](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-1.jpg)[Review impressions and clicks for your site.](https://www.walkwithpic.com/blog/measure-seo-performance#review-1)\ 1. Review the Performance Report\'a0Google Search Console (GSC).\ 2. Compare last 28 days YoY for most current issues.\ 2. ![Monitor SEO Performance Step 2](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-2.jpg)[Inspect pages for an increase or decrease in impressions and clicks.](https://www.walkwithpic.com/blog/measure-seo-performance#inspect-2)\ 1. View\'a0new successes with your SEO strategy, review the pages\'a0that\'a0have had an\'a0increased\'a0in\'a0impressions and clicks.\ 2. Discover potential\'a0challenges for your SEO\'a0strategy\'a0by reviewing the pages\'a0that have had a\'a0decreased\'a0in impressions and clicks.\ 3. ![Monitor SEO Performance Step 3](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-3.jpg)[Compare the traffic quality of the pages in Google Analytics.](https://www.walkwithpic.com/blog/measure-seo-performance#compare-3)\ 1. Check to see if User Behavior metrics and Goals have gone up or down.\ 2. Review Bounce Rate,\'a0Pages/Visit, Average Sessions Duration, Goal\'a0Conversation\'a0Rate and Goal Completions.\ 4. ![Monitor SEO Performance Step 4](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-4.jpg)[Discover the keywords for which the pages are ranking.](https://www.walkwithpic.com/blog/measure-seo-performance#discover-4)\ 1. Review the search queries for pages to find the keyword terms that the page\'a0has seen an\'a0increase or decrease\'a0in impressions and clicks.\ 2. Determine if\'a0change is due to a change in average rank.\ 5. ![Monitor SEO Performance Step 5](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-5.jpg)[Investigate any keywords that have completely dropped out of the SERPs.](https://www.walkwithpic.com/blog/measure-seo-performance#investigate-5)\ 1. Discover the search queries for which the page no longer has any impressions in the SERPS.\ 2. Determine if the queries are related to the topic of the page\ 6. ![Monitor SEO Performance Step 6](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-6.jpg)[Create a keyword trending report for the main keywords.](https://www.walkwithpic.com/blog/measure-seo-performance#create-6)\ 1. Use a ranking tool to track targeted keywords\ 2. Use the ranking report as a trending tool to alert you to successes and challenges\ 7. ![Monitor SEO Performance Step 7](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-7.jpg)[Find SERP Features opportunities.](https://www.walkwithpic.com/blog/measure-seo-performance#find-7)\ 1. Leveraging a rankings tool to find SERP Features to target\ 2. Optimize your page accordingly to gain targeted SERP Features.\ 8. ![Monitor SEO Performance Step 8](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-8.jpg)[Build an SEO performance dashboard.](https://www.walkwithpic.com/blog/measure-seo-performance#build-8)\ 1. Build a reporting dashboard that reports search exposure changes\ 2. Review the dashboard to find page or sections of your website that need optimizing.\ \ [![Evolution of SERP Infographic CTA](https://www.walkwithpic.com/hs-fs/hubfs/Evolution-of-SERP-Infographic-CTA.png?width=300&name=Evolution-of-SERP-Infographic-CTA.png)](https://www.walkwithpic.com/blog/measure-seo-performance#google-serp-infographic)\ \ ### Keyword Ranking Reports No Longer Give Us the Full Picture\ \ Now that Google\'92s SERPs are dynamic, rankings just don\'92t do it for us. You can see different rankings on separate computers that are on the same network in the same office.\ \ Search engine exposure takes the dynamic aspect of the SERPs into account, which is why it can help you monitor and measure your SEO strategy.\ \ When your SEO strategy is cranking on all cylinders, the increased organic traffic to your website that you see can be due (in part) to three aspects of SEO:\ \ 1. Increased rankings\ 2. Ranking for new keyword terms\ 3. **More links in the SERPs**\ \ That third one is the important one!\ \ Because of the SERP layout and features that I mentioned earlier, your website could have multiple links.\ \ **Let\'92s look at an example:**\ \ ![Inbound Marketing SERP Example](https://www.walkwithpic.com/hs-fs/hubfs/Inbound-Marketing-SERP-Example.png?width=900&name=Inbound-Marketing-SERP-Example.png)\ \ We can see that HubSpot has two links and two impressions on the first page of Google\'92s SERPs for the keyword phrase\'a0_what is inbound marketing_\ \ - First organic positions\ - Video link\ \ A ranking\'92s report WILL NOT show you this.\ \ Also, if you\'92re looking at a static keyword report, you aren\'92t seeing the gains or losses due to new keyword phrases. These keywords can comprise a good part of your organic traffic. If you monitor only the keyword(s) that you\'92re targeting \'96 and not the keywords that your target audience is using to find you \'96 you stand to lose visitors that you could convert to leads and sales.\ \ Instead of using keyword rankings, I look at impressions, which I call search engine exposure, to monitor my clients\'92 SEO.\ \ ## 8 Steps to\'a0Measure\'a0SEO Performance Using Search Engine Exposure\ \ In its simplest form, search engine exposure correlates directly with impressions in Google\'92s SERPs to alert you to changes in your SEO strategy performance.\ \ 1. If impressions increase, search exposure is increasing.\ \ 2. If impressions decrease, search exposure is decreasing.\ \ \ [Measuring SEO Performance Download Your Worksheet](https://www.walkwithpic.com/cs/c/?cta_guid=c7964cdd-0ea9-499b-a269-c37546870901&signature=AAH58kHP5mvWfLea1F-7Pe-4vacR70tE3Q&portal_id=483844&pageId=8065322381&placement_guid=013bb239-2e06-48c2-b195-a10c6cc7ece4&click=6060a5c9-859f-4aca-a5fc-0e325c918a40&contentType=blog-post&redirect_url=APefjpHHRvFpT3rFCS13pvm3_qqx5To5bkdHFKxuuX-A9re1Zve795P0ELR0-trHUWFItGvYX95qJXp0G4b0I2f7UXKaHtckLzCCUKve5grEeLUXAbQCVYFdY1vBdQD1hqzfatwzOV_jVb8eyKKH1-M_L_T7cXcs2VvTXm0puFevEzmMo_5JY9HzErjTQhQRfmyqwUX2dzopq6cEKKWW2omfnQsy_XJwTLYPo0DceNSC4B9OKHJMHDqYwIPzncpd7uJvVhcfD3_WD8Ma5vuKKyUOciGkpBgaAbe3dzyH9O6KjkiUq0usMh0&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&ts=1741701515907&__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075 "Measuring SEO Performance Download Your Worksheet")\ \ [![](https://cdn2.hubspot.net/hubfs/483844/Pic-icons-checklist.png)**Measuring SEO Performance** \\\\\ Download Your Worksheet](https://www.walkwithpic.com/cs/c/?cta_guid=c7964cdd-0ea9-499b-a269-c37546870901&signature=AAH58kHP5mvWfLea1F-7Pe-4vacR70tE3Q&portal_id=483844&pageId=8065322381&placement_guid=013bb239-2e06-48c2-b195-a10c6cc7ece4&click=6060a5c9-859f-4aca-a5fc-0e325c918a40&contentType=blog-post&redirect_url=APefjpHHRvFpT3rFCS13pvm3_qqx5To5bkdHFKxuuX-A9re1Zve795P0ELR0-trHUWFItGvYX95qJXp0G4b0I2f7UXKaHtckLzCCUKve5grEeLUXAbQCVYFdY1vBdQD1hqzfatwzOV_jVb8eyKKH1-M_L_T7cXcs2VvTXm0puFevEzmMo_5JY9HzErjTQhQRfmyqwUX2dzopq6cEKKWW2omfnQsy_XJwTLYPo0DceNSC4B9OKHJMHDqYwIPzncpd7uJvVhcfD3_WD8Ma5vuKKyUOciGkpBgaAbe3dzyH9O6KjkiUq0usMh0&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&ts=1741701515907&__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075 "Measuring SEO Performance Download Your Worksheet")\ \ Unfortunately, nothing in the SEO world is that cut and dried; there are multiple reasons why impressions do or don\'92t correlate with traffic. What you can be sure of is that they do correlate with changes in your SEO strategy\ \ One thing to note is that search engine exposure monitors only the performance of your SEO strategy; it doesn\'92t tell you what you need to do. To find that out requires a more in-depth review of both the SERPs and your competition.\ \ Here\'92s how I leverage search engine exposure to manage my clients\'92 SEO.\ \ ### ![Monitor SEO Performance Step 1](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-1.jpg)Review Impressions and Clicks for Your Site\ \ I love looking at page impressions. I know that some people in the SEO world discount this metric, but I don\'92t understand how. After all, the more often that you show up in the SERPs, the better the chance that you\'92ll receive search traffic.\ \ To get an idea of how you\'92re doing RIGHT NOW, let\'92s look at the last 28 days:\ \ - Log into Google Search Console (GSC) and navigate to the Performance Report.\ - Set the report to compare the last 28 days year-over-year (YoY).\ \ ![Google Performance Report](https://www.walkwithpic.com/hs-fs/hubfs/Google-Performance-Report-12.png?width=900&name=Google-Performance-Report-12.png)\ \ _I use YoY because it gives a more apples-to-apples comparison. While you sometimes need to compare previous periods, e.g. to confirm the effects of an algorithm update, you have to consider seasonal trends. For example, January comparisons are vastly different from December ones because of Christmas and New Year. If you\'92re a retail business, you\'92re probably super-busy in the December lead-up to Christmas, but B2B businesses usually see decreased traffic at this time._\ \ _![Google Performance Report Metrics](https://www.walkwithpic.com/hs-fs/hubfs/Google-Performance-Report-Metrics.png?width=900&name=Google-Performance-Report-Metrics.png)_\ \ _Look at the decrease in impressions and clicks; we need to see why this happened!_\ \ If impressions and clicks are increasing, there\'92s a good chance that your SEO strategy is working. Keep in mind, though, that this is looking at the site as an entirety.\ \ Using the example above, let\'92s drill down to see which pages are really losing impressions and clicks.\ \ ### ![Monitor SEO Performance Step 2](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-2.jpg)Inspect Pages for an Increase or Decrease in Impressions and Clicks\ \ If you look below the data in the chart and graph on the performance report, you\'92ll see that you can view the data by:\ \ - Queries \'96 terms people searched that resulted in an impression of a page of your site in Google\'92s SERPs\ - Page \'96 what pages registered impressions in the SERPs\ - Countries \'96 the searchers\'92 locations that resulted in an impression\ - Devices \'96 what devices searchers used when performing a search\ - Search appearance \'96 what special search results your website is receiving in SERPs (e.g. Rich Results, Product Results, etc.)\ - Dates \'96 SERP metrics for specific dates\ \ ![Impressions and Clicks GSC Performance Report](https://www.walkwithpic.com/hs-fs/hubfs/Impressions-and-Clicks-GSC-Performance-Report.png?width=974&name=Impressions-and-Clicks-GSC-Performance-Report.png)\ \ If we select PAGES, we can really get into which pages are doing well and which require some attention\'85\ \ ![GSC Page Performance Metrics](https://www.walkwithpic.com/hs-fs/hubfs/GSC-Page-Performance-Metrics.png?width=900&name=GSC-Page-Performance-Metrics.png)\ \ \'85and then we can see exactly which keywords pages are ranking for.\ \ ### ![Monitor SEO Performance Step 3](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-3.jpg) Compare the Traffic Quality of the Page in Google Analytics\ \ You want people to visit your site, page or post \'96bottom line \'96 so that they will become a lead, download a file, make a purchase, etc. That\'92s your goal. Before you take a deep dive into your SEO stats, then, take a look at Google Analytics to see how it\'92s affecting them.\ \ - If your traffic goes up and user behavior / goal conversion rate significantly decreases, this could be a sign that your page is no longer meeting your visitors\'92 needs. You could be ranking for some irrelevant terms, or maybe the search intent of the SERP has changed. Update your page to meet the intent and expectations of your visitors.\ - If your traffic goes down and your user behavior / goal conversion rate increases, this usually indicates that you\'92ve lost rankings for irrelevant keywords and that Google is sending you better quality traffic and you\'92re meeting or exceeding your visitors\'92 search intent and expectations. That said, you\'92re better off confirming that the keywords now sending less traffic aren\'92t as relevant as the ones sending the bulk of the traffic.\ - If your traffic, user behavior and goal conversion rate increase, give yourself a pat on the back! Everything is working as you expect. Review your ranking trends or check GSC to see what keywords are responsible for the uptick in traffic.\ - If traffic, user behavior and goal conversion rate all decrease, something has changed with your rankings. Diagnose what the issue is with your SEO strategy.\ \ [![GA-Organic-Traffic-Landing-Page-Metrics-A](https://www.walkwithpic.com/hs-fs/hubfs/GA-Organic-Traffic-Landing-Page-Metrics-A.png?width=884&name=GA-Organic-Traffic-Landing-Page-Metrics-A.png)](https://cdn2.hubspot.net/hubfs/483844/GA-Organic-Traffic-Landing-Page-Metrics-1.png)\ \ _Overall, Acquisition and Behavior metrics are down for this content strategy while Conversion metrics are up. Looking at the Top 3 pages, each saw a decrease in Acquisition, but saw increases in Conversions. Two of three also saw an increase in Behavior._\ \ ![Monitor SEO Performance Step 4](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-4.jpg)\ \ ### Discover the Keywords for Which the Page Is Ranking\ \ To look at any single page in the report and the keywords for which it has shown in the SERP, all you have to do is click on it and make sure you are in the Queries view.\ \ _Let\'92s look at that the scrap metal recycling post that lost 63K impressions and almost 1K clicks._\ \ _![SEO Example: Scrap Metal](https://www.walkwithpic.com/hs-fs/hubfs/SEO-Example-Scrap-Metal.png?width=900&name=SEO-Example-Scrap-Metal.png)_\ \ First off, I\'92m not surprised that this post lost rankings: it\'92s 3 years old and we only did 3 months of outreach after it was published.\ \ ![SEO Example Scrap Metal Keyword Performance Metrics](https://www.walkwithpic.com/hs-fs/hubfs/SEO-Example-Scrap-Metal-Keyword-Performance-Metrics.png?width=829&name=SEO-Example-Scrap-Metal-Keyword-Performance-Metrics.png)\ \ What you see here is that it lost exposure with the main targeted keyword _scrap metal recycling_. It lost exposure on irrelevant terms that include _scrap yard_, too, but I\'92m not too concerned about that.\ \ So, let\'92s check out the terms that lost clicks. One thing to note about query clicks is that Google doesn\'92t provide you with every click on that term. For privacy reasons, Google provides only the clicks of users not logged into a Google Account, meaning that query clicks are no more than a guide or trend.\ \ ![GSC Keyword Search Query Clicks Report](https://www.walkwithpic.com/hs-fs/hubfs/GSC-Keyword-Search-Query-Clicks-Report.png?width=900&name=GSC-Keyword-Search-Query-Clicks-Report.png)\ \ As you see, according to GSC, the site didn\'92t lose many clicks for scrap metal recycling even though impressions decreased by 9K. But impressions and clicks went up for scrap metal guide, which is actually more relevant to the post than the original targeted keyword phrase.\ \ What\'92s really interesting is that it didn\'92t lose much average position YOY\ \ ![GSC Search Query Position Report](https://www.walkwithpic.com/hs-fs/hubfs/GSC-Search-Query-Position-Report.png?width=900&name=GSC-Search-Query-Position-Report.png)\ \ What this shows is why we can\'92t rely on position or rank too much. In this case, it\'92s an average. And a year ago, the SERPs looked different from the way they look today \'96 particularly with Google no longer showing a duplicate listing when you have the feature snippets.\ \ ### ![Monitor SEO Performance Step 5](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-5.jpg)Investigate Any Keywords that Have Completely Dropped Out of the SERPs\ \ The first thing I want say about this is that it isn\'92t always a bad thing to lose rankings. If the keyword was irrelevant to the page\'92s topic, the quality of that traffic was probably rather poor and wasn\'92t converting to leads or sales.\ \ On the other hand, if the keyword phrase _is_ relevant, you need to figure out why you lost rankings and what you can do to regain them \'96 or even increase them.\ \ To do this, you can filter to see only the queries that have had 0 impressions in the last 28 days.\ \ ![Filter GSC Search Query Performance Report](https://www.walkwithpic.com/hs-fs/hubfs/Filter-GSC-Search-Query-Performance-Report.png?width=900&name=Filter-GSC-Search-Query-Performance-Report.png)\ \ With this filter in place, we can see that the site lost a bunch of exposure for irrelevant terms:\ \ - Scrap metal categories \'96 the post mentions ferrous and nonferrous but doesn\'92t explain clearly what these terms mean.\ - Common scrap items \'96 the post says nothing about this topic.\ - Boiler scrap value 2018 \'96 this is dated by 2 years and the word \'93boilers\'94 shows up only once.\ \ But the site also lost exposure for some low-search-volume keywords that would still be nice to have:\ \ - Scrapping metal 101\ - Scrapping 101\ \ ![Monitor SEO Performance Step 6](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-6.jpg)\ \ ### Create a Keyword Trending Report for the Main Keywords\ \ Now that you know what keywords are doing well and which ones are your new targets, you can create a keyword report to trend performance for those specific keyword terms.\ \ While I don\'92t see rankings as a KPI, knowing where your target keywords are ranking, along with their search volume, can help you monitor the SEO strategy for your pages.\ \ There are plenty of tools that you can use for this, including [SEMRush](https://www.semrush.com/).\ \ ![SEMRush Keyword Report](https://www.walkwithpic.com/hs-fs/hubfs/SEMRush-Keyword-Report.png?width=900&name=SEMRush-Keyword-Report.png)\ \ Like I said, I don\'92t think of rankings as a KPI, but this is a nice report to show a snapshot of the strategy. A better KPI would be organic search volume with a SMART Goal of **increasing Google Organic Search Traffic by 20% over the next 6 months**. You might target a specific keyword in your plan, but you should also gain exposure with other keywords that will also help you reach your goal.\ \ ![Monitor SEO Performance Step 7](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-7.jpg)\ \ ### Find SERP Features Opportunities\ \ Tracking and optimizing SERP Features is another key tactic for SEO. GSC\'92s impressions take into account all the SERP Features in which your page or post appears, such as featured snippets, site links, videos, people also ask, images, etc.\ \ You can add tactics to your SEO arsenal to try to receive these features, and you can track your success with a tool such as SEMRush.\ \ ![SEMRush Keyword Report with SERP Features](https://www.walkwithpic.com/hs-fs/hubfs/SEMRush-Keyword-Report-with-SERP-Features.png?width=900&name=SEMRush-Keyword-Report-with-SERP-Features.png)\ \ ![Monitor SEO Performance Step 8](https://www.walkwithpic.com/hubfs/Monitor-SEO-Performance-Step-8.jpg)\ \ ### Build an SEO Performance Dashboard\ \ When I monitor a client\'92s search engine exposure, I like to include it in a reporting dashboard. Typically, I\'92ll find a group of pages that are part of the same content strategy to use, to easily review\'a0SEO performance.\ \ Here at PIC, we use [DashThis](https://dashthis.com/) for our monthly reporting dashboards, and I include a search engine exposure report that provides a monthly snapshot of the SEO strategy. This allows the client to see how previous optimizations are working and where attention is needed.\ \ ![SEO-Dashboard-from-Dashthis](https://www.walkwithpic.com/hs-fs/hubfs/SEO-Dashboard-from-Dashthis.png?width=900&name=SEO-Dashboard-from-Dashthis.png)\ \ ## [![](https://cdn2.hubspot.net/hubfs/483844/Pic-icons-checklist.png)**Measuring SEO Performance** \\ \\ Download Your Worksheet](https://www.walkwithpic.com/cs/c/?cta_guid=c7964cdd-0ea9-499b-a269-c37546870901&signature=AAH58kHP5mvWfLea1F-7Pe-4vacR70tE3Q&portal_id=483844&pageId=8065322381&placement_guid=013bb239-2e06-48c2-b195-a10c6cc7ece4&click=6060a5c9-859f-4aca-a5fc-0e325c918a40&contentType=blog-post&redirect_url=APefjpHHRvFpT3rFCS13pvm3_qqx5To5bkdHFKxuuX-A9re1Zve795P0ELR0-trHUWFItGvYX95qJXp0G4b0I2f7UXKaHtckLzCCUKve5grEeLUXAbQCVYFdY1vBdQD1hqzfatwzOV_jVb8eyKKH1-M_L_T7cXcs2VvTXm0puFevEzmMo_5JY9HzErjTQhQRfmyqwUX2dzopq6cEKKWW2omfnQsy_XJwTLYPo0DceNSC4B9OKHJMHDqYwIPzncpd7uJvVhcfD3_WD8Ma5vuKKyUOciGkpBgaAbe3dzyH9O6KjkiUq0usMh0&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&ts=1741701515907&__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075 "Measuring SEO Performance Download Your Worksheet") Why Can\'92t We Look at Rank Alone?\ \ Let\'92s be clear: I don\'92t ignore ranks. After all, the ultimate goal for any SEO strategy is to rank #1 for its targeted keyword phrase and as many medium- to longtail keywords as possible.\ \ If you use a ranking tracking tool, you\'92re looking at a snapshot of one search, from one computer.\ \ Now that the SERPs are dynamic and personalized, keyword ranks don\'92t mean as much. Also, when you look at GSC metrics, you\'92re seeing an average rank:\ \ - For the set time period\ - That can be affected by personalization (location, search history, etc.)\ - And that [includes all search result elements](https://support.google.com/webmasters/answer/7042828#position) (traditional listings, carousels, featured snippets, Knowledge Graph cards, etc.).\ \ ![How GSC Impressions are Counted](https://www.walkwithpic.com/hs-fs/hubfs/How-GSC-Impressions-are-Counted.webp?width=552&name=How-GSC-Impressions-are-Counted.webp)\ \ That said, the site that ranks first typically receives the most clicks. This is why it\'92s still very important to strive for an average #1 ranking.\ \ And it\'92s your SEO tactics that will help you achieve this most precious rank. But to see if your tactics are working, it\'92s your organic traffic to your pages that you need to focus on.\ \ When your SEO strategy is cruising in top gear, you\'92re picking up more and more longtail keywords and showing up for terms that no one\'92s ever searched before. Most of the time, the new keywords you gain aren\'92t on the first Google page \'96 they\'92re on page 3, page 5, page 8.\ \ These new keywords are a great sign that your SEO strategy is working, but these rankings still aren\'92t ideal, so don\'92t be surprised if your rank suffers.\ \ For my money, total impressions is by far the best metric when measuring\'a0your SEO and content strategies.\ \ ## Why Impressions over Rank?\ \ Why are total impressions more valuable to you than rank?\ \ Well, if your site or page is going to get organic traffic, it must be seen in the SERPs. Impressions tell you exactly that!\ \ ### What Is an Impression?\ \ I have to admit one thing here:\ \ Understanding how impressions metrics are calculated in GSC can be a little confusing. Here\'92s how it\'92s explained in Search Engine Land\'92s article [_Demystifying Google\'92s Guide to Clicks, Impressions and Position in Google Search Console_](https://searchengineland.com/demystifying-googles-guide-to-clicks-impressions-and-position-in-google-search-console-310546):\ \ _Impressions. For standard organic listings (10 blue links), an impression is recorded even when it hasn\'92t been scrolled into view. So, in the 10 blue links, if your listing is #9 and below the fold, it still counts as an impression if the search result page was loaded. This confuses some people based on how Google treats carousels (more on that soon.) Also, a link must receive an impression for its position to be recorded. That sounds obvious, but worth noting._\ \ Monitoring SEO is all about trends \'96 specifically, finding the right ones. Google still provides the best information about your site\'92s performance in its search engine.\ \ And impressions provide a better sense of what\'92s going on than keyword clicks or position metrics in GSC.\ \ ## ![Keyword Rankings on SERPs](https://www.walkwithpic.com/hs-fs/hubfs/Keyword-Rankings-on-SERPs.png?width=95&name=Keyword-Rankings-on-SERPs.png)Keywords Rankings on SERPs\ \ Rankings and keywords are still important.\ \ Between new features, feature updates, and algorithm changes, Google\'92s SERPs are evolving more often than ever before.\ \ Think about this\'85\ \ On any given day, Google might update its algorithm multiple times. Most of the 500\'96600 updates made every year are minor updates that go unnoticed.\ \ But, several times a year, Google rolls out a major update to the core algorithm that can affect your rankings and organic traffic numbers.\ \ This is why tracking keywords is still important when evaluating an SEO strategy. Keep in mind, though, that a change in rankings is only an alarm indicating that something is either working or not.\ \ This is because we\'92re not just dealing with major updates now; we\'92re including Rank Brain, BERT, SERP layout, SERP Features, etc.\ \ ## ![How to Improve SEO](https://www.walkwithpic.com/hs-fs/hubfs/How-to-Improve-SEO.png?width=95&name=How-to-Improve-SEO.png)**How\'a0Can You Improve Your SEO?**\ \ Search engine exposure gives you that top-level view of your SEO strategy. Using GSC, along with some other tools, you can take your SEO to the next level by taking a bigger dive into the data \'96 which can prove a treasure trove when it comes to improving your SEO and overall content strategy.\ \ - Further optimize your on-page SEO using relevant keywords in the content, [headlines and/or meta title](https://www.walkwithpic.com/blog/seo-meta-tags?__hstc=233546881.9489e02b4cf28b0b8d5168a3d7bb3544.1591369554485.1591369554485.1591369554485.1&__hssc=233546881.1.1591369554485&__hsfp=2606118529).\ - Support a page\'92s SEO effort and increase relevant traffic by creating new pages/blog posts around relevant secondary keywords for which the page is ranking.\ - If you lose ranking for some secondary keywords that are relevant, create new pages and blog posts around those keywords to build back those lost rankings.\ - Use a tool like SEMRush to monitor search result elements and optimize accordingly.\ \ ![Paid Search Exposure](https://www.walkwithpic.com/hs-fs/hubfs/Paid-Search-Exposure.png?width=95&name=Paid-Search-Exposure.png)\ \ ## **Paid Search Exposure**\ \ I love [paid search advertising](https://www.walkwithpic.com/search-engine-marketing?__hstc=233546881.9489e02b4cf28b0b8d5168a3d7bb3544.1591369554485.1591369554485.1591369554485.1&__hssc=233546881.1.1591369554485&__hsfp=2606118529) and recommend it for almost every client.\ \ Here\'92s the thing about paid search\'85\ \ It increases your exposure with the flip of a switch.\ \ And when you\'92re ranking on the first page, your ad will be increasing the real estate that your company has on page 1 and improving the chances of you getting a click to your website.\ \ That said, your on-page SEO efforts can also improve your paid search traffic and conversions.\ \ This is because Google Ads uses a metric called Quality Score to measure how relevant your ads and landing pages are to your targeted keywords.\ \ A side effect of improving your on-page SEO is therefore that you might also increase your Quality Score. Typically, when you improve your Quality Score, your ads will be better positioned and you\'92ll pay less per click.\ \ ## **Final Points on Measuring\'a0SEO Performance**\ \ Clearly, traditional keyword ranking reports no longer hold the same value. This is where search engine exposure comes in, for measuring\'a0SEO performance and getting alerted to SEO changes.\ \ **_Key Takeaways_**\ \ - With so many search results feature available for your website and its pages in the SERPs, traditional keyword reports are no longer sufficient for measuring\'a0SEO performance.\ - Today\'92s dynamic SERPs require you to look at your entire search engine exposure for a top-level overview of your SEO strategy.\ - Impressions give you a better understanding of your SEO performance than rank.\ - Monitoring your search engine exposure will reveal opportunities to improve both your pages and your content strategy.\ \ ### **Tools to Help Monitor and Measure\'a0SEO Performance**\ \ There are many tools that you can use to help you measure and monitor SEO performance, here are the ones that are mentioned in this post and we use.\ \ - [Google Search Console](https://search.google.com/search-console/about?hl=en) is where you will find the pages and search query that have changes in impression and clicks\ - [Google Analytics](https://marketingplatform.google.com/about/analytics/) is where you will analyze the quality of the traffic that visiting your site from Google.\ - [SEMRush](https://www.semrush.com/lp/position-tracking-3/en/?utm_source=berush&utm_medium=promo&utm_campaign=link_landing_page:_position_tracking) is a search engine marketing software where we set up ranking reports.\ - [Dashthis](https://dashthis.com/) is the Dashboard software where you can create reporting dashboards to monitor your SEO performance.\ \ ## [![](https://cdn2.hubspot.net/hubfs/483844/Pic-icons-checklist.png)**Measuring SEO Performance** \\ \\ Download Your Worksheet](https://www.walkwithpic.com/cs/c/?cta_guid=c7964cdd-0ea9-499b-a269-c37546870901&signature=AAH58kHP5mvWfLea1F-7Pe-4vacR70tE3Q&portal_id=483844&pageId=8065322381&placement_guid=013bb239-2e06-48c2-b195-a10c6cc7ece4&click=6060a5c9-859f-4aca-a5fc-0e325c918a40&contentType=blog-post&redirect_url=APefjpHHRvFpT3rFCS13pvm3_qqx5To5bkdHFKxuuX-A9re1Zve795P0ELR0-trHUWFItGvYX95qJXp0G4b0I2f7UXKaHtckLzCCUKve5grEeLUXAbQCVYFdY1vBdQD1hqzfatwzOV_jVb8eyKKH1-M_L_T7cXcs2VvTXm0puFevEzmMo_5JY9HzErjTQhQRfmyqwUX2dzopq6cEKKWW2omfnQsy_XJwTLYPo0DceNSC4B9OKHJMHDqYwIPzncpd7uJvVhcfD3_WD8Ma5vuKKyUOciGkpBgaAbe3dzyH9O6KjkiUq0usMh0&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&ts=1741701515907&__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075 "Measuring SEO Performance Download Your Worksheet")\ \ ## Evolution of the Google SERP\ \ Visme![logo](https://static-bundles.visme.co/static/images/visme_logo.svg)\ \ ![project_problem](https://static-bundles.visme.co/static/images/project_problem.png)\ \ # Sorry the content you have requested does not exist.\ \ Make sure you have the correct URL or contact the project owner.\ \ **Tell great stories using Visuals with Visme.**\ \ Visme makes it easy to create, store and share beautiful stories in the form of presentations, graphics, charts, animations and more.\ \ \ Learn more at [www.visme.co](https://www.visme.co/?vc=Editor404Page-CTA)\ \ #### Share the "Evolution of the Google SERP" Infographics - Embed this code on your site.\ \
 
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Brad's work experience covers a full range of website design & development to local and organic SEO.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLtp36SrUpO3qQ0qTtxfCyChQyjWDdiHl7VFzCc22drfevPFrpbhwTaOZdBmdMedfkGGF4cHulTOz7bMacBilapmrexjKqsEZ%2F4dcRw856gKMyQnqrBkjRoP5BBJvmXMd6TX61rkMiUhudQIhuecECAcGKHl7WDJ5Uv5wX2W0C%2B5laXheCxWKrPY1%2FTHHOtW4SwLBDanqsTI60KaQ%3D%3D&portalId=483844&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&pageTitle=How+to+Measure+SEO+Performance+for+Results&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=8f17f36a24d546fb837eeba0a3c5f83c&hssc=233832769.1.1741701514622&hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&pageId=8065322381&analyticsPageId=8065322381&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&contentType=blog-post&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLw6ITrTGNuebmFiyVYXfVUeZGOBAMRNN6prBohAgicWG1vc7aKleLrakQe8MLBjTwgg02OUrTe79Ax3VHLVBq61pKTW0yhyYzTFxp%2FSByLRUVIj2gqe4OXwQnAd8bGLhgnmPjkVMUYHoIBhrw3BgMBTCMyfMxg5MiJwNJ9qc9SB4J7G30wSEg%2F5DzG5VmeEqfrD2zt&portalId=483844&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&pageTitle=How+to+Measure+SEO+Performance+for+Results&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=8f17f36a24d546fb837eeba0a3c5f83c&hssc=233832769.1.1741701514622&hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&pageId=8065322381&analyticsPageId=8065322381&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&contentType=blog-post&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc)\ \ ## Related Resources\ \ You Can\'92t Spell Marketing Without S-E-O\ \ [Read more](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ Is your site a Google Authority?\ \ [Read more](https://www.walkwithpic.com/blog/2007/07/is-your-site-a-google-authority.html)\ \ SEO Content Unlocks Online Success\ \ [Read more](https://www.walkwithpic.com/blog/2010/12/seo-content-unlocks-online-success.html)\ \ Local SEO Service for Your Business\ \ [Read more](https://www.walkwithpic.com/blog/2012/07/local-seo-service-business.html)\ \ Check all the Boxes, Pittsburgh Online Marketing Step 1\ \ [Read more](https://www.walkwithpic.com/blog/online-marketing-step-1)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHba5Q7hVQ6f5M54wN0DbCnWR0d4A&portal_id=483844&pageId=8065322381&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=95feec94-8fc2-407d-b9c5-58470f0608e7&contentType=blog-post&redirect_url=APefjpEzJk7dZMPKBmJ2NjjEZRc7gzCOJxcUgAGjPHL5_jt80OYxiVz2RwCqQRgcck-2I_l2K-S7&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fmeasure-seo-performance&ts=1741701515932&__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075&hsutk=8f17f36a24d546fb837eeba0a3c5f83c&contentType=blog-post&pageId=8065322381)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.8f17f36a24d546fb837eeba0a3c5f83c.1741701514622.1741701514622.1741701514622.1&__hssc=233832769.1.1741701514622&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/measure-seo-performance)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0wZDFiNDNmNi1hMmI4LTRlNWMtYTdkMi1hMDRlMjYxZmFkZTkmcGF0aE5hbWU9L2Jsb2cvbWVhc3VyZS1zZW8tcGVyZm9ybWFuY2UmdmlzaXRvcklkPWI1Njc4MTZjLWRkY2QtNGYxYy1hODM3LWJkMjcyMDY0ZmVjYyZ2aXNpdElkPWE5OTQxYzUyLWQ4MDgtNDc1ZS04OTdmLTM0MGFkYWY4NzBkNSZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTE1JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTE1)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Email Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=0c8dc6bf6435ac96e345aaed56fed889-1741701516090&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=0c8dc6bf6435ac96e345aaed56fed889&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=92839994110.28445&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Femail-marketing)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Email Marketing\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![Email Best Practices](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_email_marketing.png?width=596&name=featured_images_email_marketing.png)](https://www.walkwithpic.com/blog/email-best-practices)\ \ [Email Marketing](https://www.walkwithpic.com/blog/topic/email-marketing)\ \ ## [Email Marketing Tips to Increase CTR and User Actions](https://www.walkwithpic.com/blog/email-best-practices)\ \ 20 Oct 2020\ \ \ Writing a good marketing email involves key items for maintaining content relevancy, the trust of your audience, and buyer conversion.\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/email-marketing.jpg?width=596&name=email-marketing.jpg)](https://www.walkwithpic.com/blog/2015/01/are-you-maximizing-your-email-marketing-strategy.html)\ \ [Email Marketing](https://www.walkwithpic.com/blog/topic/email-marketing)\ \ ## [Are you maximizing your email marketing strategy?](https://www.walkwithpic.com/blog/2015/01/are-you-maximizing-your-email-marketing-strategy.html)\ \ 02 Jan 2015\ \ \ Many people think that email marketing is outdated compares to new media channels like Facebook and Twitter. However, the statistics below will show that email marketing remains an effective...\ \ ## More Than Just Great Websites. 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Brand Voice Development Guide\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=4d70e8d4ddb07fa176b8d2835e3fa379-1741701516490&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=4d70e8d4ddb07fa176b8d2835e3fa379&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=68917771464.61897&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development)\ \ # Brand Voice Development \\| How to Create a Brand Voice\ \ [Brand Voice Development](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ \ \ \\|\ \ \ 23 Jan 2025\ \\|\ \ \ \ \ \ \ 8 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/Recurso%203_1@4x-8.png)\ \ # Brand Voice Development: Creating Consistency Across Your Content\ \ A consistent brand voice is crucial for businesses that are striving to build and grow their audience. It's the personality that shines through all your content, making your brand recognizable and relatable to your audience. Whether it's a tweet, a newsletter, or a product description, your brand's voice should resonate clearly and consistently, fostering a sense of familiarity and trust with your customers. Trust is the foundation of becoming an authority and thought leader in your industry.\ \ This guide will walk you through the process of understanding, defining, refining, and maintaining your brand's unique voice, ensuring it resonates in every piece of content you create.\ \ ### What Is a Brand Voice?\ \ Developing a strong, cohesive brand voice isn't just about using the right words\'97it's about creating an experience that aligns with your company's values and resonates with your target audience across all platforms. The tone used to deliver your brand message is also important: sarcastic, helpful, masculine, feminine, professional, educational, lighthearted, etc. Three key components help form a brand\'92s voice.\ \ ### How to Create a Brand Voice: Understand the Components\ \ 1. **Language Choice -** Language can demonstrate a lot about your brand. Brands that incorporate local slang - I\'92m looking at yinz in Pittsburgh\'97target local customers, like restaurants or small businesses. When industry jargon is a major part of messaging, the brand is often speaking from one industry professional to another, such as in B2B marketing.\ \ 2. **Emotional Tone -** Brands that frequently attach excitement and happiness to messaging are most likely to attract women, mothers of children, or are in an entertainment business. Masculine targeted content might give off a feeling of efficiency or utility of a product or service. Fear tactics can convey urgency to an audience. Emotional tone is the most versatile component of brand voice.\ \ 3. **Your Audience -** Your business could be for anyone of any age or background, but you would not tell a story the same way to a child as you would a structural engineer, or to a mid-aged father and a college-aged young man. Audience segments have different interests and priorities. Understanding your Hero and their desired outcomes influences your brand voice stronger than any other component.\ \ Put them all together correctly and you give your audience a trusted tour guide to their desired outcomes.\ \ ## Check how are your Brand Identity is doing!\ \ Brand Quiz\ \ Powered by Typeform\ \ Question 1Our brand identity is consistently applied across all marketing channels and materials.\ \ Rating: 1) My Brand is Rookie to 5) My Brand is All-Star.\ \ Question 1\ \ 1\ \ Our brand identity is consistently applied across all marketing channels and materials.\ \ Rating: 1) My Brand is Rookie to 5) My Brand is All-Star.\ \ 1\ \ 2\ \ 3\ \ 4\ \ 5\ \ Question 2We have developed comprehensive brand guidelines detailing our visual and messaging standards.\ \ Rating: 1) My Brand is Rookie to 5) My Brand is All-Star.\ \ Question 2\ \ 2\ \ We have developed comprehensive brand guidelines detailing our visual and messaging standards.\ \ Rating: 1) My Brand is Rookie to 5) My Brand is All-Star.\ \ 1\ \ 2\ \ 3\ \ 4\ \ 5\ \ OK\ \ Powered by\ \ [Typeform](https://www.typeform.com/explore/?utm_campaign=DC1rGb85&utm_source=typeform.com-01D8JWZ8REQGD238X2PYPPD7XE-plus&utm_medium=typeform&utm_content=typeform-footer&utm_term=EN)\ \ ## ![Recurso 6@4x-8-1](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%206@4x-8-1.png?width=100&height=108&name=Recurso%206@4x-8-1.png) Developing a Brand Voice Strategy\ \ As business owners or marketing professionals, we sometimes assume a voice based on who we are talking to without considering the point of view (POV) from which we convey the information. Most people assume their own personality in developing content, with little thought to the strategic development of a brand voice. But if you hire a \'a0content writer, how will they know to write in your \'93voice?\'94 Without a guide to delivering your messaging, your new hire must get to know you to match your brand voice, which could take much longer than simply providing them with a brand guide that includes the necessary information and examples.\ \ ### Assessing Your Current Voice\ \ The first step to creating and maintaining a consistent brand voice is to assess your current voice. Gather a sample of current marketing content, including a variety of long-form and short-form pieces, such as web copy, blog articles, and social media posts. Pull multiple, past samples of each type of content. If your brand is long-standing, pick content published after the last time you shifted content strategy.\ \ Reflect on:\ \ - Is the point of view consistent across platforms? Do you sometimes speak from the professional\'92s point of view and other times from the point of view of an existing customer? If so, are the POVs different because of the platform or because of the subject?\ \ - If the voice is consistent, from what point of view is your content written?\ - Are you assuming the voice of the business owner, a happy customer sharing their experience, or the marketing professional whose job it is to convey all the great things your business offers?\ \ - Do you express the same core values and corporate messaging through long and short form content?\ \ - Is your narrator the subject matter expert, or do you quote your in-house SMEs in your content? Which would make a stronger impression?\ \ Review these areas over your past posts. Try editing some of your short form posts to match your chosen narrator. If you\'92re unsure which point of view, language, or emotional tone is most effective in your chosen platform and audience, conduct some A/B testing and [establish goals, like raising engagement](https://www.walkwithpic.com/blog/kpi-performance-tracking), to determine which voice resonates with your existing audience.\ \ ### Alignment with Brand Values\ \ Use your company\'92s mission, vision, and purpose statements, along with their core values, to create a filter for your narrator. These will tell you what language and emotional tone to consider when developing content, even down to your target keywords and phrases.\ \ A business with a core value of \'93Making our customers laugh is the best medicine\'94 will avoid somber tones in their content.\ \ US Army core values include \'93Personal Courage: Face fear, danger or adversity (physical and moral).\'94 They consistently use images of bravery and language, promoting courage to attract new recruits.\ \ As you build your idea of a narrator, use your company\'92s foundational messages with their role in the Hero\'92s Journey to filter the message you want your hero to receive.\ \ ### Engaging Stakeholders\ \ Bring in the [most successful salespeople in your business](https://www.walkwithpic.com/blog/how-to-align-sales-and-marketing). They don\'92t even have to be on the sales team. Is the owner a strong source of leads? Consider the receptionist who has a talent for quickly matching the need of a potential client with the best possible product. The king of up-selling existing clients would be a great resource to tap when developing content. Even with diverse perspectives, each can provide great insight into effective emotional tone and language to adapt to the right audience.\ \ ![brand_voice](https://www.walkwithpic.com/hs-fs/hubfs/brand_voice.webp?width=7280&height=2926&name=brand_voice.webp)\ \ ## ![Recurso 44@4x-8](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%2044@4x-8.png?width=115&height=101&name=Recurso%2044@4x-8.png) Implementing Your Brand Voice Across Content\ \ Holman\'92s House Repair, a family-owned business, would be most effective if a member of the Holman family delivered their message, especially if the bulk of their business came from neighbors and surrounding communities. The face of a business often has the least amount of time to dedicate to content strategy and development. Delegating these tasks while remaining consistent is easy when you clearly document and explain your brand\'92s voice.\ \ Outline your decided brand voice thoroughly based on the areas discussed above. Unlike a buyer persona or hero profile, your brand voice is the thought-leader narrating your hero\'92s journey from discovery to reaching their desired outcome.\ \ ### Training Your Team\ \ Do the best [you can to explain to your team](https://www.walkwithpic.com/blog/marketing-team-members) in your brand guide the angle they must take to deliver messaging. Articulate your chosen brand voice as the customer\'92s tour guide and why the persona is the best for delivering information. If the voice is not based around a physical person in the office, provide your content writers with where to go if they have questions.\ \ After they\'92ve reviewed the new brand guide, provide some exercises to practice developing content:\ \ - Gather the sample content you used to review your existing voice and have your team edit past content to match the brand voice you describe in your brand guide.\ \ - Conduct A/B testing. Before your team reviews the guide, have them create a piece of content as they normally would. After reading the guide, have them create a new, informed piece of content. Use these as A/B samples in your content strategy.\ \ - Build a mock marketing campaign and ask each team member to develop content using the newly outlined brand voice to demonstrate the cohesion of messaging.\ \ ### Using Content Types and Tone Adjustments to Build Your Brand Messaging\ \ #### Finally, try role playing amongst stakeholders and your marketing team. Stage a Q&A between your brand heroes and your brand\'92s voice. The person representing the brand voice may adapt their language and emotional tone slightly depending on the origin of the question (phone call, instant message from social media, or answering a frequently asked question in a blog post), who is asking (male or female, older or younger, business owner or their administrative assistant), and the nature of the product they are inquiring about (personal use or a corporate purchase, high-dollar item or a frequently purchased accessory).\ \ ### Monitoring and Maintaining Brand Voice Consistency\ \ After you implement your new brand voice, schedule regular audits to ensure your messaging is still consistent from day one. Conduct the same exercise used to assess current brand voice and decide if there are noticeable changes in message delivery, if the changed was maintained overtime, and how the shift affected the goals of your overall content strategy.\ \ Conduct brand voice audits incrementally with special considerations at each stage:\ \ - **Two weeks after implementation:** Ensure messaging indeed changed and remains consistent across platforms.\ \ - **Two Months:** See if creators return to the previous brand voice after a short time of practicing the new. Review KPIs to determine if the new voice is effective in your content strategy. Make minor adjustments if needed.\ \ - **Six Months:** If by six months, there is no change to KPIs or your team is struggling to maintain a consistent message, consider retraining or re-evaluating the brand voice again.\ \ ### Allow Your Brand Voice to Evolve Over Time\ \ Many elements of a business will exist in perpetuity, but marketing is an ever-evolving process, especially with the world on the threshold of machine learning capabilities. Technology will only become smarter. New advancements will also trigger the need to revisit the efficiency of your hero\'92s journey narrator.\ \ Societal changes also affect marketing messages. Think about phrases like \'93With an overabundance of caution\'85\'94 and \'93Now more than ever\'85\'94 This example might trigger strong memories of lockdown and isolation during the early months of the COVID-19 pandemic, but it is a prime example of how brands shifted their voice in the face of change.\ \ ## ![Recurso 55@4x-8](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%2055@4x-8.png?width=100&height=99&name=Recurso%2055@4x-8.png) Building a Strong Brand Voice Can Lead to Long Term Success\ \ A well-defined brand voice\'85\ \ - Considers language, emotional tone, and audience at the developmental stage.\ \ - Is consistent across platforms with slight variations in emotional tone when audiences change.\ \ - Aligns with your business\'92s core values.\ \ - Should be evaluated regularly.\ \ Assuming a distinct brand voice builds trust from potential customers and is as easy as presuming a familiar role when developing content. Being strategic about the delivery is just as important as the message itself. This is why brand voice development is so critical. Developing a consistent narrator for your hero\'92s journey seamlessly grows into a trusted guide, providing insight and assistance to their desired outcome.\ \ PIC assists B2B and B2C businesses in developing strong and trustworthy brand voices. 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Whether you need to succinctly and effectively address certain pain points, communicate the many benefits of your products and services, or just want stand out from the crowd, Michael will use his years of experience to make it happen.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLtp36SrUpO3qQ0qTtxfCyChQyjWDdiHl7VFzCc22drfevPFrpbhwTaOZdBmdMedfkGGF4cHulTOz7bMacBilapmrexjKqsEZ%2F4dcRw856gKMyQnqrBkjRoP5BBJvmXMd6TX61rkMiUhudQIhuecECAcGKHl7WDJ5Uv5wX2W0C%2B5laXheCxWKrPY1%2FTHHOtW4SwLBDanqsTI60KaQ%3D%3D&portalId=483844&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&pageTitle=Hero%E2%80%99s+Journey+Marketing+%7C+Using+Storytelling+in+Marketing&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=a812e7f039c3e08fa9b75dd272a44ddb&hssc=233832769.1.1741701514910&hstc=233832769.a812e7f039c3e08fa9b75dd272a44ddb.1741701514910.1741701514910.1741701514910.1&pageId=185184577835&analyticsPageId=185184577835&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&contentType=blog-post)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLw6ITrTGNuebmFiyVYXfVUeZGOBAMRNN6prBohAgicWG1vc7aKleLrakQe8MLBjTwgg02OUrTe79Ax3VHLVBq61pKTW0yhyYzTFxp%2FSByLRUVIj2gqe4OXwQnAd8bGLhgnmPjkVMUYHoIBhrw3BgMBTCMyfMxg5MiJwNJ9qc9SB4J7G30wSEg%2F5DzG5VmeEqfrD2zt&portalId=483844&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&pageTitle=Hero%E2%80%99s+Journey+Marketing+%7C+Using+Storytelling+in+Marketing&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=a812e7f039c3e08fa9b75dd272a44ddb&hssc=233832769.1.1741701514910&hstc=233832769.a812e7f039c3e08fa9b75dd272a44ddb.1741701514910.1741701514910.1741701514910.1&pageId=185184577835&analyticsPageId=185184577835&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&contentType=blog-post)\ \ ## Related Resources\ \ Targeted Content Strategy Makes New Service Launch a Success\ \ [Read more](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ SEO-Friendly HubSpot Website Development\ \ [Read more](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ Online Ad Operations Strategy Triple Sales and Put Local Portal Back on Top\ \ [Read more](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ Buyer Persona Marketing - Why It Works\ \ [Read more](https://www.walkwithpic.com/blog/buyer-persona-marketing)\ \ Using Online Videos for Content Marketing\ \ [Read more](https://www.walkwithpic.com/blog/using-online-videos-for-content-marketing)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kG0Lil8_Kxo-ZVCD2fzWTsBLFiWqg&portal_id=483844&pageId=185184577835&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=e164e481-80ef-49cb-a9f0-7162139bc4d0&contentType=blog-post&redirect_url=APefjpEa0CvBzNV2QEZAHv1P1S_zekmE-qtWtI1p7dmyiURw2L177W0HZu7ZTKubcFY8cb4VHoyb&hsutk=a812e7f039c3e08fa9b75dd272a44ddb&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fbrand-voice-development&ts=1741701516366&__hstc=233832769.a812e7f039c3e08fa9b75dd272a44ddb.1741701514910.1741701514910.1741701514910.1&__hssc=233832769.1.1741701514910&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.a812e7f039c3e08fa9b75dd272a44ddb.1741701514910.1741701514910.1741701514910.1&__hssc=233832769.1.1741701514910&__hsfp=1283270075&hsutk=a812e7f039c3e08fa9b75dd272a44ddb&contentType=blog-post&pageId=185184577835)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.a812e7f039c3e08fa9b75dd272a44ddb.1741701514910.1741701514910.1741701514910.1&__hssc=233832769.1.1741701514910&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/brand-voice-development)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1kOWE2OTg5Ni1mYTQ4LTRlYzctYTE4Mi02ZWNlNzg1ZWY1NmUmcGF0aE5hbWU9L2Jsb2cvYnJhbmQtdm9pY2UtZGV2ZWxvcG1lbnQmdmlzaXRvcklkPTY2NDgyZWIxLWEzNDUtNDhkNi1iZDg4LTU5MGUzMjg0OThiZiZ2aXNpdElkPTBlNmQyNGYxLTA3YTUtNDlkYy1iYjU0LTRhNGYzYjg4MjY2MyZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTE1JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTE1)\ \ reCAPTCHA\ \ Select all images with **cars** Click verify once there are none left\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5xrO-R06aM9VEauHffikeMVgOafqL1P6fhOHaGakj6zaLc9-v4JtNqmnF2a6DhvEPwOrk1a2edrt1GQMPQ-H6NaDzxH5wmuW3T3Tbik_stm6TPoVQWpbX_ZzBMBRk74-Cq3qN_Vwk-dkZnK0POzw_jQ0v5z4qugJhWhXLCeBm_-ju-fn_5pH5JgBgLqv-Wys-6QDrj&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all images with **a fire hydrant** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5yDU98R0yeSZFWUtGivi_-tXipzIZU2yEEpGpfK8-Lg2HeLJA17dH6CgLQSGfjQ41f_hVqIoJ07FKuCgLkehOmfcKFTCSbkcjdM7ftsXuiUUs7Xe_x2DLGsHXMU0ivX-McMKkfOF4neRr1bCKOHFNqGcb6CVqepHUwzUtLgquNHUttlL3Z-vXU0u2QIRETyOJvDOKVv8nEwQl1e_911MaZCmUZyg&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Marketing Budget Insights\ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Marketing Budget\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/bad-mktg-data-featured-img.webp?width=1788&name=bad-mktg-data-featured-img.webp)](https://www.walkwithpic.com/blog/cost-of-bad-marketing-data)\ \ [Lead Generation](https://www.walkwithpic.com/blog/topic/lead-generation)\ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [What is Bad Marketing Data Costing Your Business?](https://www.walkwithpic.com/blog/cost-of-bad-marketing-data)\ \ 07 Feb 2024\ \ \ Data, and the interpretation of it, fuels strategic decisions. Unfortunately, not all data is created equal, and if you\'92re not careful and deliberate, you could base expensive decisions on bad data.\ \ [![how to build a strong marketing budget](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_how_to_build_a_strong_mark_budget-1.png?width=1788&name=featured_images_how_to_build_a_strong_mark_budget-1.png)](https://www.walkwithpic.com/blog/how-to-build-marketing-budget)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Build a Strong Marketing Budget](https://www.walkwithpic.com/blog/how-to-build-marketing-budget)\ \ 07 Jul 2022\ \ \ There are right and wrong ways to determine the size of your marketing budget. . To be clear, a marketing budget of zero is impossible. Even if you went out of your way to only utilize free offerings...\ \ [![How to Increase Your Marketing Budget Using Data](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png?width=1788&name=featured_images_Data%20to%20Justify%20Marketing%20Budget-1.png)](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Justify Increasing Your Marketing Budget Using Data](https://www.walkwithpic.com/blog/how-to-increase-your-marketing-budget-using-data)\ \ 11 Feb 2022\ \ \ You have stretched your marketing dollars as far as they can go, but there is no avoiding requesting an increase to your budget. In our previous posts, we\'92ve provided which KPIs to present, which...\ \ [![How to present your marketing data to your CEO](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png?width=1788&name=featured_images_How%20to%20present%20your%20marketing%20data%20to%20your%20CEO.png)](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How to Present Your Marketing Data to Your CEO](https://www.walkwithpic.com/blog/marketing-data-presentation)\ \ 08 Feb 2022\ \ \ You have developed detailed and easy-to-understand marketing graphs and charts. Now you must prepare your presentation and narrative to deliver to your CEO. No two executives are the same. So, how do...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [iframe](https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly93d3cud2Fsa3dpdGhwaWMuY29tOjQ0Mw..&hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&size=invisible&badge=inline&cb=a1cd3hs82zk)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/roi.jpg?width=1788&name=roi.jpg)](https://www.walkwithpic.com/blog/2011/05/how-to-calculate-your-websites-roi.html)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [Marketing Budget](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ ## [How To Calculate Your Website's ROI](https://www.walkwithpic.com/blog/2011/05/how-to-calculate-your-websites-roi.html)\ \ 10 May 2011\ \ \ You should always be thinking about your website ROI, as generating a return on your investment is the reason you created the website in the first place. You invested time and money creating your...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHI4MrznnwNS7qyITu3v_JuzqK1YA&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=07785cd5-8191-4b6e-ab02-de9ce056fd11&contentType=listing-page&redirect_url=APefjpFHW4BwpLjYMq1JJtJtpR8JKeCGroqRyEP7x7ySb5TGKFrgl5oFX_9-Xl281BeTl34fbLNe&hsutk=4d15ec411a0b47deadbafa4f44363890&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fmarketing-budget&ts=1741701516011&__hstc=233832769.4d15ec411a0b47deadbafa4f44363890.1741701514886.1741701514886.1741701514886.1&__hssc=233832769.1.1741701514886&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.4d15ec411a0b47deadbafa4f44363890.1741701514886.1741701514886.1741701514886.1&__hssc=233832769.1.1741701514886&__hsfp=1283270075&hsutk=4d15ec411a0b47deadbafa4f44363890&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.4d15ec411a0b47deadbafa4f44363890.1741701514886.1741701514886.1741701514886.1&__hssc=233832769.1.1741701514886&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)[iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/rul/1071130257?random=1741701516285&cv=11&fst=1741701516285&fmt=3&bg=ffffff&guid=ON&async=1>m=45be5362za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fmarketing-budget&hn=www.googleadservices.com&frm=0&tiba=Growth%20Marketing%20Blog%20%7C%20PIC%20%7C%20Walk%20With%20You%20Marketing%E2%84%A2%20%7C%20Marketing%20Budget&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=1005781584.1741701516&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=667762923.1741701516>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102696396~102717422~102788824~102791784~102814060&z=1732942554)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701516533&cv=11&fst=1741701516533&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102696396~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fmarketing-budget&hn=www.googleadservices.com&frm=0&tiba=Growth%20Marketing%20Blog%20%7C%20PIC%20%7C%20Walk%20With%20You%20Marketing%E2%84%A2%20%7C%20Marketing%20Budget&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=1005781584.1741701516&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fblog%2Ftopic%2Fmarketing-budget)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lNjNiYTAwZi0xMTRiLTQyZGQtOWFmYy0xYWU2ODYyZDdiMjAmcGF0aE5hbWU9L2Jsb2cvdG9waWMvbWFya2V0aW5nLWJ1ZGdldCZ2aXNpdG9ySWQ9ZTk1MmJiMjQtZTRjNC00ODU0LThiYzYtMzk2MThiMDg2NmI3JnZpc2l0SWQ9YzYwNTdjZjctNTBjYi00OGE3LWJkMDQtMDg0NjUxNjg0ZDJlJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MTcmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MTc=)\ \ ## Case Studies Overview\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=97ffabc504aae1f3994b9bd0eea336b5-1741701515155&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=97ffabc504aae1f3994b9bd0eea336b5&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=52069026972.236855&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3)\ \ # Case Studies\ \ We strive every day to help our customers reduce friction and improve momentum in their growth stack. Take a look at some of the projects we have completed to help our clients grow better.\ \ ![PIC-case-studies-icon](https://www.walkwithpic.com/hubfs/case_studies/PIC-case-studies-icon.svg)\ \ ## PIC Case Studies\ \ ### All Categories\ \ - [Inbound Marketing (16)](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ - [Featured Website Design & Development (6)](https://www.walkwithpic.com/case-studies/tag/featured-website-design-development)\ - [Content Marketing (4)](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ - [Featured Hubspot Clients (3)](https://www.walkwithpic.com/case-studies/tag/featured-hubspot-clients)\ - [E-Commerce (2)](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ - [HubSpot (1)](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ [![velocity works website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-Velocity-desktop-mockup.jpg?width=588&name=PIC-Velocity-desktop-mockup.jpg)](https://www.walkwithpic.com/case-studies/customer-hubspot-website-design)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Custom HubSpot CMS Website Design](https://www.walkwithpic.com/case-studies/customer-hubspot-website-design)\ \ Overview: Velocity Works is a Pittsburgh-based IT staffing and software development company. As a...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/mockup_starrlife_science.jpg?width=588&name=mockup_starrlife_science.jpg)](https://www.walkwithpic.com/case-studies/growth-driven-design-continuous-improvement)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Leveraging Growth Driven Design for Continuous Improvement of Traffic & Lead Generation](https://www.walkwithpic.com/case-studies/growth-driven-design-continuous-improvement)\ \ Overview STARR Life Sciences manufactures animal research products for laboratory animals. They...\ \ \ [![apogee new website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-APG-after_mockup_featured_img.jpg?width=588&name=PIC-APG-after_mockup_featured_img.jpg)](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Utilizing Growth Driven Design Website Strategy with HubSpot CMS](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ Overview In 2015, PC Network Services in Pittsburgh, PA, was transitioning to a new unified name -...\ \ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![RJH LinkedIn ads](https://www.walkwithpic.com/hs-fs/hubfs/PIC_RJH_featured_img.jpg?width=588&name=PIC_RJH_featured_img.jpg)](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Leveraging LinkedIn B2B Ad Marketing to Create Leads](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Overview RJ Hedges and Associates provides services to pharmacy owners and managers. They work with...\ \ \ [![helios homepage](https://www.walkwithpic.com/hs-fs/hubfs/mockup_helios_desk_4.jpg?width=588&name=mockup_helios_desk_4.jpg)](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Lead Generation Website Design with Custom Intuitive Custom Project Gallery](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Overview Helios Solutions is a Buffalo-based sunroom, balcony glass, and patio cover installer...\ \ \ [Prev](https://www.walkwithpic.com/case-studies/page/2) [1](https://www.walkwithpic.com/case-studies/page/1) [2](https://www.walkwithpic.com/case-studies/page/2) [3](https://www.walkwithpic.com/case-studies/page/3) [4](https://www.walkwithpic.com/case-studies/page/4) [Next](https://www.walkwithpic.com/case-studies/page/4)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFYk6I9m52HUY_oeRhP0nUNPbbsFw&portal_id=483844&pageId=68713508945&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=5579c778-ce7e-487f-86fe-aed30c0c0122&contentType=listing-page&redirect_url=APefjpFuFjPMD9wFJ-kDgkMWP4PnoilnjqkeFrfkOZCzD6LgjT_Y7Uo-iS7W5h_eRG5Eikbu466M&hsutk=a24d07eb9b7744c77107739dfb6483f6&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F3&ts=1741701515251&__hstc=233832769.a24d07eb9b7744c77107739dfb6483f6.1741701514434.1741701514434.1741701514434.1&__hssc=233832769.1.1741701514435&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.a24d07eb9b7744c77107739dfb6483f6.1741701514434.1741701514434.1741701514434.1&__hssc=233832769.1.1741701514435&__hsfp=1283270075&hsutk=a24d07eb9b7744c77107739dfb6483f6&contentType=listing-page&pageId=68713508945)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.a24d07eb9b7744c77107739dfb6483f6.1741701514434.1741701514434.1741701514434.1&__hssc=233832769.1.1741701514435&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies/page/3)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lODM2MDUzNS1iZjEwLTQwZGYtODVkNi02OWFkNWY4ZDllY2YmcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcy9wYWdlLzMmdmlzaXRvcklkPTM2ZjJhZTIyLWIyOTItNDhhMy1iMTczLTMwNWJkMjdhNzc0YiZ2aXNpdElkPWExZTA2YTQ1LThiY2UtNDNmMi1hNTYzLTY0MTJjNzRhNzQxNiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTE1JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTE1)\ \ ## Social Media Resources\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=e6fd23904efaa21bf1531a7c7a41f981-1741701514693&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=e6fd23904efaa21bf1531a7c7a41f981&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=77513542754.94844&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media)\ \ # PIC Knowledge Base\ \ Explore our free marketing resource library. Each knowledge base article provides step-by-step instructions to help you use and get maximum value from common marketing\'a0 applications, like HubSpot, Google Marketing Suite, WordPress, Social Media, and more.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Social Media\ \ ### All Categories\ \ - [Google Marketing Platform (8)](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ - [Website Management & Code (8)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ - [Social Media (7)](https://www.walkwithpic.com/knowledge/tag/social-media)\ - [Wordpress (4)](https://www.walkwithpic.com/knowledge/tag/wordpress)\ - [HubSpot (3)](https://www.walkwithpic.com/knowledge/tag/hubspot)\ - [PIC Process (3)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ - [Email Marketing (2)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ - [SEO (2)](https://www.walkwithpic.com/knowledge/tag/seo)\ - [Content Marketing (1)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ - [Inbound Marketing (1)](https://www.walkwithpic.com/knowledge/tag/inbound-marketing)\ - [Microsoft Advertising & Marketing (1)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [![social media](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/how-to-regain-facebook-admin-access)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How Do I Regain Admin Access to My Facebook Page - A Detailed Guide for 2024](https://www.walkwithpic.com/knowledge/how-to-regain-facebook-admin-access)\ \ Sep 23, 2024\ \ \ There are quite a few reasons you might be wondering how to regain admin access to your Facebook page. Perhaps a former admin left and locked you out, someone forgot a password, or the email address...\ \ [![How to Delete or Deactivate a Facebook Page](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/deleting-facebook-pages)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How to Delete or Deactivate a Facebook Page](https://www.walkwithpic.com/knowledge/deleting-facebook-pages)\ \ Oct 20, 2023\ \ \ This guide provides step-by-step instructions on how to delete or deactivate a Facebook Page. Please note that deletion is permanent, but you have the option to download or transfer your information...\ \ [![social media](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/add-users-to-facebook-business-manager)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How to Add Users to Facebook Business Manager](https://www.walkwithpic.com/knowledge/add-users-to-facebook-business-manager)\ \ Dec 19, 2022\ \ \ What do you need to do to add your marketing team to your Facebook Business account? 1. Navigate to your Facebook Business Manager Account at business.facebook.com while logged into your Facebook...\ \ [![social media](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/add-users-to-linkedin-campaign-manager)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How to Add Users to LinkedIn Campaign Manager](https://www.walkwithpic.com/knowledge/add-users-to-linkedin-campaign-manager)\ \ Dec 19, 2022\ \ \ What can you do to add your marketing team to your LinkedIn Ads account? 1. Navigate to your LinkedIn Campaign Manager\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![social media](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/add-admin-to-facebook-page)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How to Add Admin to Facebook Page](https://www.walkwithpic.com/knowledge/add-admin-to-facebook-page)\ \ Aug 23, 2022\ \ \ To allow others to access and post on your page\'92s behalf, you must first give them admin access. 1. Navigate to Facebook.com, then click "Pages" on the left column. 2. Select your page\ \ [![social media](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/set-up-facebook-business-manager)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How to Set Up Facebook Business Manager](https://www.walkwithpic.com/knowledge/set-up-facebook-business-manager)\ \ Aug 23, 2022\ \ \ Your Business Manager is a container that holds all your Facebook assets and allows you to give access to collaborators. 1. Go to: business.facebook.com/overview 2. Click \'93Create Account\'94 3. Enter in...\ \ [![social media](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-social-media.jpg?width=596&name=pic-kb-social-media.jpg)](https://www.walkwithpic.com/knowledge/add-admin-to-linkedin-page)\ \ [Social Media](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ## [How to Add Admin to LinkedIn Page](https://www.walkwithpic.com/knowledge/add-admin-to-linkedin-page)\ \ Aug 23, 2022\ \ \ To allow others to access and post on your page\'92s behalf, you must first give them admin access. 1. Navigate to LinkedIn.com 2. Click your profile picture in the top right corner 3. Select your...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kG7dnGwjxTj38QsgC7bWaWQxzm0cg&portal_id=483844&pageId=148162325432&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=aef666c0-b95e-42f2-b74f-63b0254e38ff&contentType=listing-page&redirect_url=APefjpFBK0SdMwLt3YGizwMjhRznJutaohiaqT7MYRMVvJ-V6CAFrZPNoTYhhRxfbjj1973A4yGu&hsutk=613d9a64ccb88675dd790e2978d120de&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fsocial-media&ts=1741701514856&__hstc=233832769.613d9a64ccb88675dd790e2978d120de.1741701513670.1741701513670.1741701513670.1&__hssc=233832769.1.1741701513671&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.613d9a64ccb88675dd790e2978d120de.1741701513670.1741701513670.1741701513670.1&__hssc=233832769.1.1741701513671&__hsfp=1283270075&hsutk=613d9a64ccb88675dd790e2978d120de&contentType=listing-page&pageId=148162325432)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.613d9a64ccb88675dd790e2978d120de.1741701513670.1741701513670.1741701513670.1&__hssc=233832769.1.1741701513671&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/tag/social-media)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jMGVlNTM1OS1kZGJhLTRkMzgtOWNkZC1iZjFkNjM4OGYyYjImcGF0aE5hbWU9L2tub3dsZWRnZS90YWcvc29jaWFsLW1lZGlhJnZpc2l0b3JJZD00ODEzNzFmMS0yNjJkLTQ1MTMtODBjYy1kNzk1ZTk2M2U0NDgmdmlzaXRJZD02YzRhYWNmMC1lNzEyLTQyNTEtYmQ2ZC04OGY5MzlhMmY5NjMmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTUxNCZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTUxNA==)\ \ ## Manage DNS in GoDaddy\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=cc912ad3f757063e6c224cecf89966c2-1741701515482&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=cc912ad3f757063e6c224cecf89966c2&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=71795414986.98026&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy)\ \ # How to Manage DNS in GoDaddy\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/topic/website-management-code)\ \ \ \\|\ \ \ Aug 23, 2022 12:00:00 AM\ \\|\ \ \ \ \ \ \ 4 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg)\ \ ## If you are using GoDaddy as your domain registrar, you will have to follow the following steps to manage the DNS, set nameservers, and make other DNS adjustments.\ \ 1)\'a0 Login into your [GoDaddy](https://www.godaddy.com/) account.\ \ 2)\'a0 Once you are logged in, click on **my products** menu as shown below.\ \ ![https://piconsulting.slite.com/api/files/00IVPATkeS55vt/step1.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step1.jpg)\ \ 3) Once you are on the products page, you will see a list of all your products such as **domains, All Products, and Services**, etc.\ \ 4) Scroll down to the page on **All Products and Services** section **.**\ \ **![https://piconsulting.slite.com/api/files/GOQ9zEoapvdqMA/step2.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step2.jpg)**\ \ 5) In this section you will see all of the domain lists and next to it a link to **DNS**.\ \ 6) Click on the **DNS** link and you will see all DNS records that are managed by GoDaddy.\ \ 7) If DNS is not managed by Godaddy you will not see DNS records.\ \ ![https://piconsulting.slite.com/api/files/iWs1-j1zWL6pOQ/step3.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step3.jpg)\ \ 8) The above screenshot doesn't show the DNS records because NS is pointing to Cloudflare and so they are managed at the Cloudflare end.\ \ 9) Next is an example of a domain where DNS records are managed by GoDaddy because NS is pointed towards GoDaddy itself. For this domain, we can edit DNS records easily as shown in the screenshot.\ \ ![https://piconsulting.slite.com/api/files/uvpzKd1VpU9lLH/step4.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step4.jpg)\ \ ### Managing NS when we get delegate access to the client account\ \ 1) Client sends us an invitation to manage their account. Once we accept delegate access to another person's GoDaddy account, we can open and manage products in our account.\ \ 2) Click on the dropdown next to your name and then click on **Account settings** as shown in the screenshot.\ \ ![https://piconsulting.slite.com/api/files/82sPTxqmNZvuKu/step10.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step10.jpg)\ \ 3) Click on the **account settings** menu, then you will be redirected to the profile page (https://account.godaddy.com/profile). Scroll down the page and click on the **delegate access** menu.\ \ ![https://piconsulting.slite.com/api/files/vU_d8E62GPI-j4/step11.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step11.jpg)\ \ 4) You will be redirected to a list of all clients who have provided us delegate access. Click on **Access now** button for any client you want to access.\ \ ![https://piconsulting.slite.com/api/files/l15y2L-QFuZLbk/step12.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step12.jpg)\ \ 5) Now we have clicked **Access now** and so we will be redirected to a page where we will be logged as clients as shown in the screenshot and we can do any change we want.\ \ ![step13.jpg](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/step13.jpg)\ \ 6) Now we have to follow the same steps from step 4 mentioned in **Managing DNS records in GoDaddy** on top of this document.\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFpVwzgInjP5Ph0gSqYmRUnKxsLaQ&portal_id=483844&pageId=149602789183&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=7219c473-5216-4ea4-9694-2362ed3fee11&contentType=blog-post&redirect_url=APefjpE90HO5O0zfuBVC1rADm8wGGLOqmbcKgSmBwLXPKIR3PbwY2ljXpyOslfkTpppDdlO-Bqps&hsutk=3103faccde32ec71f53e2f9a5ecaa092&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fmanage-dns-godaddy&ts=1741701515545&__hstc=233832769.3103faccde32ec71f53e2f9a5ecaa092.1741701514386.1741701514386.1741701514386.1&__hssc=233832769.1.1741701514386&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.3103faccde32ec71f53e2f9a5ecaa092.1741701514386.1741701514386.1741701514386.1&__hssc=233832769.1.1741701514386&__hsfp=1283270075&hsutk=3103faccde32ec71f53e2f9a5ecaa092&contentType=blog-post&pageId=149602789183)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.3103faccde32ec71f53e2f9a5ecaa092.1741701514386.1741701514386.1741701514386.1&__hssc=233832769.1.1741701514386&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/manage-dns-godaddy)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0wNGYxMjU5Ni1kY2JjLTQ0NTUtODFjMS0xN2E5ZWJmNzhkM2MmcGF0aE5hbWU9L2tub3dsZWRnZS9tYW5hZ2UtZG5zLWdvZGFkZHkmdmlzaXRvcklkPTQ3NjhlYzg0LTBiYjYtNGQ3Zi1hYThlLWJiOTQ0YWU4ZjY1NCZ2aXNpdElkPTE3NDZhOTEyLTYyODgtNDZlOC04OTk5LTQxZmEwZTRlNTdhMiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTE1JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTE1)\ \ reCAPTCHA\ \ ## HubSpot Lifecycle Stages\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=ab31acb2e52a74069768dfd4ba5931cd-1741701515531&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=ab31acb2e52a74069768dfd4ba5931cd&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=13672467568.014435&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhubspot-lifecycle-stages)\ \ # The Mechanics of HubSpot Lifecycle Stages\ \ \ \ \ \ \ , [HubSpot](https://www.walkwithpic.com/blog/topic/hubspot)\ \ \ \\|\ \ \ 04 Nov 2020\ \\|\ \ \ \ \ \ \ 7 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/featured_images_Hub_lifestyle_stages.png)\ \ "Why can't I edit the Lifecycle Stage Values!?"\ \ ~ Said everyone who ever looked at the Property Settings\ \ ##### **What is this post about**\ \ The function of and between HubSpot's Lifecycle stage and lead status tend to raise a few questions when building out processes in HubSpot. In the end, I will explain how you can use lead status in conjunction with lifecycle stages and give an example of how I use them to set up a HubSpot workflow.\ \ When using HubSpot, two fields tend to cause some confusion: Lifecycle Stage and Lead Status. We will explore the mechanics of those fields and walk through a strategy that utilizes both in conjunction with one another.\ \ ## Digging into the HubSpot Lifecycle Stage.\ \ First off, HubSpot has a habit of trying to force their sense of\'a0 best practice is onto their customers. Lifecycle stage is a perfect example as you are not able to move backward in a lifecycle stage via workflows without clearing the field first. The property option values are also non-editable.\'a0 You must use HubSpot values.\ \ Ultimately, if you consider this as a "LIFE" cycle stage, it makes some sense. We can't go backward in our lives after all. Once we are 45, we can't reset our age to 25. Technically, once a person is a customer, they are always a customer. They just may no longer be a customer who is doing business with you.\ \ With this perspective, I am going to walk through each stage.\ \ ### Lifecycle Stage - Subscriber\ \ If you create\'a0 great content and someone leaves a commend on that content, they become your subscriber. They are not committing to any of your marketing offers but they are comfortable with reading blog content and adding their 2 cents.\ \ ### Lifecycle Stage - Lead\ \ While we as marketers love leads, our sales friends are not filled with the same glee as we are. Leads represent a person who has filled out some sort of form and has shown some further awareness of our existence beyond leaving a blog comment or two. These particular leads are suspect.\ \ The problem is many of our leads are very SPAMMY. Our contact pages are notorious for delivering us weak leads. We need to watch our leads coming in and make sure they are vetted in a way that promotes them to the next level: Marketing Qualified Lead (MQL). Depending on the volume of leads coming in, we can do this manually or we may want to utilize our HubSpot score to help filter out bad leads.\ \ #### How Do I Capture LEADS?\ \ With lead capture, we lean toward quantity with the hope that quality will be caught in the net. We can create offers related to specific topics that require little information from the visitor for them to gain access to this content. Perhaps they only need to share an email to download it.\ \ These offers could be supportive content for a series of blog posts. For example, I am writing a series on SEO; my offer may be an SEO Checklist.\ \ ### Lifecycle Stage - MQL (Marketing Qualified Lead)\ \ Our MQLs are potential customers who do not quite want to enter a sales cycle yet. They are looking at our content, downloading, and learning. As they continue through this process, we can score, observe, and put opportunities before them to help encourage them to reach out.\ \ Our content offers for MQL may change as well. Once our contact is an MQL we may want to start showing them more case-specific, real-world content offers such as case studies. At this stage in the **lifecycle**, we need to convey trust. Trust that we have the expertise to help our MQL solve the mission they are trying to complete.\ \ If using lead scoring, an MQL may graduate into an SQL over time.\ \ ### Lifecycle Stage - SQL (Sales Qualified Leads)\ \ Once a contact is deemed approachable by sales, they are an SQL or a Sales Qualified Lead. The contact may even indicate they are ready to talk to sales. This indication can be from a "Hand Raise" field on a form to a service page form submission, a phone call, chat engagement, etc. When one or multiple of these events happen, the contact is in the consideration stage of the buyer's journey.\ \ At this point, the sales team needs to understand the contact's Mission and have materials available to help them complete that Mission. If the solution means they work with your company, perfect! They graduate to the next stage, "Opportunity." If their solution is anything else, help them as best you can. Your actions here will be remembered and likely talked about later.\ \ ### Lifecycle Stage - Opportunity\ \ During the Opportunity Stage, we are in the running to help our contact complete their mission. We have competition at this stage. That competition may be another company, another mission that takes priority, or the status quo.\ \ Remember, in the Lifecycle Stage, we don't move backward. If they are an opportunity now. they will likely be an Opportunity in the future. We want to adopt that mindset. It is always a good idea to have planned endings for the missions our contacts are on. If they go with a competitor, what happens if that fails? When will they know? If they stick with the status quo, how long until that friction point needs to be itched again?\ \ Knowing the answer to these questions allows us to plan for future engagement. The contact already knows us and hopefully has a good impression that we can build on over time.\ \ ### Lifecycle Stage - Customer\ \ BAM.\ \ Sales achieved their goal and the contact is now a customer. Typically, this means a forged agreement and an exchange\'97product for capital.\ \ Don't forget, in the HubSpot mindset, once a customer, always a customer. If Bob bought a bag of dirt to fill a hole that will never need filling again, Bob is still a customer for life.\ \ At this point, we can leverage Lead Status to clarify further the TYPE of customer they are.\ \ ### Lifecycle Stage \'96 Evangelist\ \ We have a massive opportunity with every customer to upgrade them into Evangelists.\'a0 Maybe you didn't just sell Bob a bag of dirt. You found the best possible dirt for Bob to use.\'a0 Bob is very thankful and is now someone who will gladly speak to others about your dirt expertise.\ \ Bob may never buy another bag of dirt, but he may influence his peer group to buy your dirt!\ \ ### Lifecycle Stage \'96 Other\ \ For me, the Lifecycle Stage, "Other" is where you put people who do not belong in the sales process. Maybe they are a vendor or a partner.\'a0 HubSpot refers to it as a wildcard field.\ \ ![Hubspot-lifecycle](https://www.walkwithpic.com/hs-fs/hubfs/Hubspot-lifecycle.jpg?width=1200&name=Hubspot-lifecycle.jpg)\ \ ### Contact vs. Company Lifecycle Stage with Option to Sync\ \ We have Lifecycle Stages for both companies and contacts.\ \ ![HubSpot Lifecycle Stage Sync](https://www.walkwithpic.com/hs-fs/hubfs/image-png.png?width=600&name=image-png.png)\ \ Notice this Lifecycle Stage sync should only go DOWN from company to contacts.\'a0 However, if you have a situation where your company Lifecycle Stage changes unexpectedly, you might have a mess on your hands. These types of problems often stem from issues in automation.\ \ When you are building out automation, it can become difficult to troubleshoot.\'a0 For example, when you get a "Detail" note like this on a company's lifecycle stage property:\ \ _"HubSpot calculation_ _Property changed by an update from another property, an associated HubSpot record, or a HubSpot tool like lead scoring."_\ \ We have three culprits:\ \ - Another Property (that narrows it down <-- Sarcasm)\ - Associated HubSpot Record\ - A HubSpot Tool like Lead Scoring (but not necessarily?)\ \ ![HubSpot Lifecycle Stage Other](https://www.walkwithpic.com/hs-fs/hubfs/image-png-1.png?width=600&name=image-png-1.png)\ \ This drawback is leading me away from the automated feature of the company to contact Lifecycle Stage sync.\'a0 By leveraging workflows to trigger the sync, we can control when and how to sync the Lifecycle Stage.\ \ This is of particular importance when you are integrating with a third-party CRM with their own stages.\'a0 For example, a client is using SugarCRM with Sales Stages:\ \ - Stage 1 \'96 HubSpot MQL\ - Stage 2 \'96 HubSpot SQL\ - Stage 3 \'96 HubSpot Opportunity\ - Stage 4 \'96 HubSpot Customer\ - Cold \'96 HubSpot Lead (Yes, we are forcing a backward journey through the lifecycle stage)\ \ We want SugarCRM to control the sales stage in HubSpot after the contact becomes an SQL.\'a0 When we pull the Sugar Sales Stage through PieSync, we can run a workflow that will handle the Lifecycle Stage of all the companies and associated contacts.\ \ ## Lead Status\ \ We have full control over Lead Status!\'a0 Control is nice.\'a0 It allows us to customize our options, so we know where our contact is in the grand scheme of things.\'a0 By using these in conjunction with the Lifecycle Stage, we can drill down to the contact's fate in the lifecycle stage.\ \ Here are some of my Lead Status Options:\ \ - New\ - Open\ - Open Deal\ - Unqualified\ - Bad Timing \'96 3 Months\ - Bad Timing \'96 6 Months\ - Bad Timing \'96 1 Year\ - Remove Contact / Bot / SPAM\ - Low Budget\ - Closed \'96 Lost\ - Closed \'96 Won\ - Closed \'96 Won - Champion \'96 Service\ - Competitor\ - Partner\ \ I have these organized in a very manual way (meaning they are not triggering to many automation workflows in HubSpot). I think, for the most part, they are self-explanatory.\ \ ### Bad Timing Workflow & Automation\ \ I am triggering workflows with the "Bad Timing" values.\'a0 The trigger allows me to automate task creation, so I know when to reach back out to a Sales Qualified Lead (SQL).\ \ In theory, we can get as sophisticated as we want here.\'a0 We could create Lead Status fields that would allow us to automatically enroll leads into specific nurture Workflows.\ \ If you plan to go hyper automated, I recommend having a dedicated person to run the machine.\'a0 With Automation, minor problems can occur that get compounded over time, and before you realize is, you have a ton of dirty data.\ \ A dedicated HubSpot person is valuable for the company for a few reasons:\ \ - They are fully aware of how the automation machine is working\ - They\'a0 can help onboard new employees\ - They can keep data clean and maintained\ - They support the mechanics of the Marketing, Sales, and Service Hubs\ - They can implement strategies, content, and other deliverables\ \ ## Need more?\ \ I hope this answered a few questions regarding the HubSpot Lifecycle Stage and Lead Status fields.\'a0 Did I miss anything?\'a0 Do you have any "outside the box" questions? 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Brad Gerlach's Marketing Blog\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=1f564ce15ddfcdfe6850068574d07b8c-1741701514902&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=1f564ce15ddfcdfe6850068574d07b8c&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=75701252220.23862&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![gdpr ccpa cpra](https://www.walkwithpic.com/hs-fs/hubfs/featured-img-gdpr.webp?width=596&name=featured-img-gdpr.webp)](https://www.walkwithpic.com/blog/gdpr-ccpa-cpra-data-protection-compliance-guide)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ \ \ , [Website Management & Code](https://www.walkwithpic.com/blog/topic/website-management-code)\ \ ## [Data Protection Compliance Under the GDPR, CCPA, & CPRA](https://www.walkwithpic.com/blog/gdpr-ccpa-cpra-data-protection-compliance-guide)\ \ 21 May 2024\ \ \ We live and work in an era where data flows freely across borders and platforms, businesses face an increasingly complex challenge: safeguarding customer information while adhering to a web of...\ \ [![Google Trends to Connect with Your Ideal Customers](https://www.walkwithpic.com/hs-fs/hubfs/google-trends-featured-img.webp?width=596&name=google-trends-featured-img.webp)](https://www.walkwithpic.com/blog/google-trends-for-marketing)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [How to Use Google Trends for Marketing](https://www.walkwithpic.com/blog/google-trends-for-marketing)\ \ 03 Jul 2023\ \ \ In the digital age, many businesses are turning to technology and data analytics in order to acquire greater insights into their customer base. One such approach is leveraging Google Trends, a...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/seo-automatization.jpg?width=596&name=seo-automatization.jpg)](https://www.walkwithpic.com/blog/seo-automation-tools)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [Should You Automate Your SEO? Benefits & Disadvantages of SEO Automation Tools](https://www.walkwithpic.com/blog/seo-automation-tools)\ \ 11 May 2023\ \ \ As an SEO specialist, marketer, or business owner, you know how crucial SEO is to your online success. But with so many tasks to manage and so little time, you may find yourself wondering if there's...\ \ [![4 Foundational SEO Tasks for Busy Marketers](https://www.walkwithpic.com/hs-fs/hubfs/4-foundational-seo-tasks-featured-img.webp?width=596&name=4-foundational-seo-tasks-featured-img.webp)](https://www.walkwithpic.com/blog/foundational-seo-tasks)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [4 Foundational SEO Tasks for Busy Marketers](https://www.walkwithpic.com/blog/foundational-seo-tasks)\ \ 15 Mar 2023\ \ \ Are you tired of feeling overwhelmed by SEO? Do you find yourself lost in a sea of complex strategies and tactics? Are you overwhelmed with the plethora of information available on the internet? If...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/How-to-Monitor-SEO-Performance-in-2020-and-Beyond.jpg?width=596&name=How-to-Monitor-SEO-Performance-in-2020-and-Beyond.jpg)](https://www.walkwithpic.com/blog/measure-seo-performance)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [How to Measure SEO Performance for Results](https://www.walkwithpic.com/blog/measure-seo-performance)\ \ 16 Jun 2020\ \ \ Keyword ranking reports are dead! Well, at least as a KPI for SEO performance. Sure, I know that isn\'92t like declaring that SEO is dead (I doubt it ever will be), but simply using ranking reports to...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/How-to-Run-an-Inbound-Marketing-Campaign.jpg?width=596&name=How-to-Run-an-Inbound-Marketing-Campaign.jpg)](https://www.walkwithpic.com/blog/how-to-run-an-inbound-marketing-campaign)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [How to Run an Inbound Marketing Campaign](https://www.walkwithpic.com/blog/how-to-run-an-inbound-marketing-campaign)\ \ 19 Jul 2018\ \ \ Inbound marketing is an excellent way for your company to connect customers and clients that are looking for the products and services your business offers.\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/small-business-seo-tips.jpg?width=596&name=small-business-seo-tips.jpg)](https://www.walkwithpic.com/blog/small-business-seo-tips)\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ ## [4 Small Business SEO Tips I Ignored to Grow Traffic \\[Case Study\\]](https://www.walkwithpic.com/blog/small-business-seo-tips)\ \ 24 Aug 2017\ \ \ There is a ton of small business SEO tips on the internet. That\'92s because anyone with a website can call themselves an internet marketing and SEO expert.\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-how-to-setup-a-google-adwords-campaign.jpg?width=596&name=PIC-how-to-setup-a-google-adwords-campaign.jpg)](https://www.walkwithpic.com/blog/how-to-setup-google-adwords-campaign)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ## [How to Setup a Google Adwords Campaign \\[Success in 10 Steps\\]](https://www.walkwithpic.com/blog/how-to-setup-google-adwords-campaign)\ \ 16 Aug 2017\ \ \ The question I often get asked is \'93how can I get more out of Google Adwords.\'94 It is actually pretty straight forward. You just need to get the right traffic (by choosing the right keywords) and you...\ \ [Prev](https://www.walkwithpic.com/blog/author/brad-gerlach/page/0) [1](https://www.walkwithpic.com/blog/author/brad-gerlach/page/1) [2](https://www.walkwithpic.com/blog/author/brad-gerlach/page/2) [Next](https://www.walkwithpic.com/blog/author/brad-gerlach/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFdlBGEUseutuBrjuZyEz_5cU_QdQ&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=6353e66d-ff52-42a4-9631-9f85db3bcd20&contentType=listing-page&redirect_url=APefjpFTpjE8qsOC5MblNn61BpMt6LVRqPEamONqfV-GviCY8jq4XHn0n7md9Zf_-mDqxuIVXL6O&hsutk=fad22f30186ca66d6c87cf55e3a903a4&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fauthor%2Fbrad-gerlach&ts=1741701515023&__hstc=233832769.fad22f30186ca66d6c87cf55e3a903a4.1741701513970.1741701513970.1741701513970.1&__hssc=233832769.1.1741701513970&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.fad22f30186ca66d6c87cf55e3a903a4.1741701513970.1741701513970.1741701513970.1&__hssc=233832769.1.1741701513970&__hsfp=1283270075&hsutk=fad22f30186ca66d6c87cf55e3a903a4&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.fad22f30186ca66d6c87cf55e3a903a4.1741701513970.1741701513970.1741701513970.1&__hssc=233832769.1.1741701513970&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/author/brad-gerlach)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD02ZDFjYTUxZS1iNGYwLTRhNWEtYWNlYS1jMmYzMTBjZWRiZmUmcGF0aE5hbWU9L2Jsb2cvYXV0aG9yL2JyYWQtZ2VybGFjaCZ2aXNpdG9ySWQ9MjZlODc0ODQtMzBiMS00Y2E2LWIxYTUtNmU2MTYwODc5YTI4JnZpc2l0SWQ9ODFkNzE4NmItMmZiNC00MGM3LWI5ZjEtNjJhYjcwYjk1MGMxJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MTQmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MTQ=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## PPC Marketing Insights\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=b75b4302732bf2872d2203f76e32ba36-1741701523303&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=b75b4302732bf2872d2203f76e32ba36&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=47773954329.609955&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # PPC Marketing\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![How to Leverage Google Ads for Small Businesses During COVID-19](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_google_ads_during_covid_19.jpg?width=596&name=featured_images_google_ads_during_covid_19.jpg)](https://www.walkwithpic.com/blog/google-ads-for-small-business)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ## [How to Leverage Google Ads for Small Businesses During COVID-19](https://www.walkwithpic.com/blog/google-ads-for-small-business)\ \ 30 Apr 2020\ \ \ The ripple effects of the COVID-19 reaction has left many small and medium-sized businesses in an uncomfortable position. Different businesses and industries have been affected in different ways and...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-how-to-setup-a-google-adwords-campaign.jpg?width=596&name=PIC-how-to-setup-a-google-adwords-campaign.jpg)](https://www.walkwithpic.com/blog/how-to-setup-google-adwords-campaign)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ## [How to Setup a Google Adwords Campaign \\[Success in 10 Steps\\]](https://www.walkwithpic.com/blog/how-to-setup-google-adwords-campaign)\ \ 16 Aug 2017\ \ \ The question I often get asked is \'93how can I get more out of Google Adwords.\'94 It is actually pretty straight forward. You just need to get the right traffic (by choosing the right keywords) and you...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/pittsburgh-pay-per-click-marketing.jpg?width=596&name=pittsburgh-pay-per-click-marketing.jpg)](https://www.walkwithpic.com/blog/still-need-ppc-marketing)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ## [Does Your Business Still Need PPC Marketing?](https://www.walkwithpic.com/blog/still-need-ppc-marketing)\ \ 17 Mar 2015\ \ \ Yes. \end of blog post\ I hear business owners consistently skimp, cut or eliminate their pay-per-click advertising budget on a regular basis. The idea of paying each time a user clicks on your...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/microsoft-adcenter.jpg?width=596&name=microsoft-adcenter.jpg)](https://www.walkwithpic.com/blog/2012/06/microsoft-adcenter-b2b-advertising.html)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ## [Should You Use Microsoft AdCenter for B2B Advertising?](https://www.walkwithpic.com/blog/2012/06/microsoft-adcenter-b2b-advertising.html)\ \ 06 Jun 2012\ \ \ Microsoft AdCenter is Microsoft's Pay-Per-Click advertising platform, powering Bing & Yahoo search ads. It works very similarly to Google AdWords. A user searches for a keyword and your ad is...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/adwords-targeting.jpg?width=596&name=adwords-targeting.jpg)](https://www.walkwithpic.com/blog/2012/04/adword-location-targeting-ppc-strategy.html)\ \ [PPC Marketing](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ## [AdWords Location Targeting - PPC Strategy](https://www.walkwithpic.com/blog/2012/04/adword-location-targeting-ppc-strategy.html)\ \ 12 Apr 2012\ \ \ Google AdWords has updated their location extensions module to make targeting multiple geographic areas with your ads faster and easier. Once upon a time you'd need a separate Campaign for each city...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEq9dbhlGB_LM2zUbGAX2N5NsaXEw&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=c4259cc1-b108-406c-9879-71f771799333&contentType=listing-page&redirect_url=APefjpFsR03wgQqU4ElyLPKTYJo1WEFcGctQvRPeCwooX9GUEzdVPNRvoYb3PEZst_IDGzEOrpg3&hsutk=4b24891447ef3c2968677ba9930b9fde&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fppc-marketing&ts=1741701523676&__hstc=233832769.4b24891447ef3c2968677ba9930b9fde.1741701522702.1741701522702.1741701522702.1&__hssc=233832769.1.1741701522702&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.4b24891447ef3c2968677ba9930b9fde.1741701522702.1741701522702.1741701522702.1&__hssc=233832769.1.1741701522702&__hsfp=1283270075&hsutk=4b24891447ef3c2968677ba9930b9fde&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.4b24891447ef3c2968677ba9930b9fde.1741701522702.1741701522702.1741701522702.1&__hssc=233832769.1.1741701522702&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1kMmExMTg5MS02YzgyLTQ5MjAtYmM1Zi1hNzY0NzEzZjE1ZjQmcGF0aE5hbWU9L2Jsb2cvdG9waWMvcHBjLW1hcmtldGluZyZ2aXNpdG9ySWQ9N2Y5YTNlMDAtYzIyMS00ODFjLWI5YmYtYjNkMmJhN2YxNDY0JnZpc2l0SWQ9NTM5OTU3NjEtOWI1OS00M2ExLWFlZmItOTU4MTNhZmFmNzc2Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MjMmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MjM=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Case Studies Overview\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=694f9e94a2d1ef3e2b4bc4763466b46d-1741701524654&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=694f9e94a2d1ef3e2b4bc4763466b46d&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=55823748355.68926&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2)\ \ # Case Studies\ \ We strive every day to help our customers reduce friction and improve momentum in their growth stack. Take a look at some of the projects we have completed to help our clients grow better.\ \ ![PIC-case-studies-icon](https://www.walkwithpic.com/hubfs/case_studies/PIC-case-studies-icon.svg)\ \ ## PIC Case Studies\ \ ### All Categories\ \ - [Inbound Marketing (16)](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ - [Featured Website Design & Development (6)](https://www.walkwithpic.com/case-studies/tag/featured-website-design-development)\ - [Content Marketing (4)](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ - [Featured Hubspot Clients (3)](https://www.walkwithpic.com/case-studies/tag/featured-hubspot-clients)\ - [E-Commerce (2)](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ - [HubSpot (1)](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ [![Mountaineer World website](https://www.walkwithpic.com/hs-fs/hubfs/PIC_MW_portfolio_featured_image.jpg?width=588&name=PIC_MW_portfolio_featured_image.jpg)](https://www.walkwithpic.com/case-studies/a-timely-shopify-integration-and-revamped-website)\ \ [E-Commerce](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [A Timely Shopify Integration and Revamped Website](https://www.walkwithpic.com/case-studies/a-timely-shopify-integration-and-revamped-website)\ \ Overview Mountaineer World is a family-owned retail store and e-commerce website that offers an...\ \ \ [![clean water kenya new website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-CWK-featured-img.jpg?width=588&name=PIC-CWK-featured-img.jpg)](https://www.walkwithpic.com/case-studies/nonprofit-branding-online-presence)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Establishing a Nonprofit's Branding and Online Presence](https://www.walkwithpic.com/case-studies/nonprofit-branding-online-presence)\ \ Overview Clean Water Kenya is a nonprofit organization based in Ligonier, PA. Ken Clark leads the...\ \ \ [![columbus supply new website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-COL-featured_img_1200x628.jpg?width=588&name=PIC-COL-featured_img_1200x628.jpg)](https://www.walkwithpic.com/case-studies/ecommerce-website-launch)\ \ [E-Commerce](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [New Ecommerce Website Launch in Less than 30 Days](https://www.walkwithpic.com/case-studies/ecommerce-website-launch)\ \ Overview: Columbus Supply provides products and equipment that is designed for fire departments,...\ \ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-RNR-featured_img.jpg?width=588&name=PIC-RNR-featured_img.jpg)](https://www.walkwithpic.com/case-studies/sos-inventory-integration-woocommerce)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [SOS Inventory Integration for WordPress Using WooCommerce](https://www.walkwithpic.com/case-studies/sos-inventory-integration-woocommerce)\ \ Overview Rock N Rescue provides gear and equipment designed for a variety of industries and...\ \ \ [![dojo networks new website](https://www.walkwithpic.com/hs-fs/hubfs/DOJO_new_site_post_featured_img_1200x628-1.png?width=588&name=DOJO_new_site_post_featured_img_1200x628-1.png)](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Website Redesign Focusing on User Experience to Simplify Lead Generation and Customer Support](https://www.walkwithpic.com/case-studies/website-redesign-user-experience)\ \ Overview DojoNetworks\'99 is a rapidly growing Internet service provider with a focus on apartments...\ \ \ [Prev](https://www.walkwithpic.com/case-studies/page/1) [1](https://www.walkwithpic.com/case-studies/page/1) [2](https://www.walkwithpic.com/case-studies/page/2) [3](https://www.walkwithpic.com/case-studies/page/3) [4](https://www.walkwithpic.com/case-studies/page/4) [Next](https://www.walkwithpic.com/case-studies/page/3)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFYBYTilifcHJkbTJ5Pg9ooEfQdnA&portal_id=483844&pageId=68713508945&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=87ba6921-6957-45c2-9298-0ff8795e6ef7&contentType=listing-page&redirect_url=APefjpEM65ampBkpIEJ9pOLzgdM6PAmmJUu9acjZRlhAMG_bo0nnj_biE1YE3mea6wiA774aiiqI&hsutk=72bdc4ea0d2a79de03dccae3bdfbba62&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fpage%2F2&ts=1741701524023&__hstc=233832769.72bdc4ea0d2a79de03dccae3bdfbba62.1741701523125.1741701523125.1741701523125.1&__hssc=233832769.1.1741701523125&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.72bdc4ea0d2a79de03dccae3bdfbba62.1741701523125.1741701523125.1741701523125.1&__hssc=233832769.1.1741701523125&__hsfp=1283270075&hsutk=72bdc4ea0d2a79de03dccae3bdfbba62&contentType=listing-page&pageId=68713508945)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.72bdc4ea0d2a79de03dccae3bdfbba62.1741701523125.1741701523125.1741701523125.1&__hssc=233832769.1.1741701523125&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies/page/2)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1jMTUzMjFjOC1mZjg4LTQxMjMtYWU0ZC1mN2RhYTRjNTg0YjUmcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcy9wYWdlLzImdmlzaXRvcklkPThmZjQyNDJlLTg4MDAtNGFlZi1iY2Q2LWZhNTkzYTQ4MDk2MCZ2aXNpdElkPTBhOGYxMGM4LTk2YjAtNGY4ZS05MTI0LTY2MDM3NDJmNGMxOCZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTI0JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTI0)\ \ ## Marketing and Sales SLA\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=e0f73c189f60e2f5327a7806308cb447-1741701522380&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=e0f73c189f60e2f5327a7806308cb447&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=86260141606.75815&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla)\ \ # Download our Marketing and Sales SLA templates to get your teams aligned:\ \ - Two examples of SLAs you can customize and implement now\ - Set clear expectations to promote cooperation and accountability\ - Sample cadence meeting agenda to maintain focus and streamline communication\ \ ![Marketing and Sales SLA](https://www.walkwithpic.com/hubfs/Marketing%20and%20Sales%20SLA.webp)\ \ ## Complete the form to download:\ \ First name\\*\ \ Last name\\*\ \ Phone number\\*\ \ Email\\*\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGQYA0TSAsyN3Rtqx9DEHehsuwR1w&portal_id=483844&pageId=119572600580&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=96318593-ef44-4652-af54-62ac775935de&contentType=landing-page&redirect_url=APefjpGqv0Ist9op5Yfoljz_YMdgtBI8q70TQskG5ydP5AFRQKDiwZVGeh6iTx-KmJ2JhKS88uxI&hsutk=e5dabcef39b789859047c075894dc660&canon=https%3A%2F%2Fwww.walkwithpic.com%2Flp-marketing-sales-sla&ts=1741701522581&__hstc=233832769.e5dabcef39b789859047c075894dc660.1741701521606.1741701521606.1741701521606.1&__hssc=233832769.1.1741701521606&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.e5dabcef39b789859047c075894dc660.1741701521606.1741701521606.1741701521606.1&__hssc=233832769.1.1741701521606&__hsfp=1283270075&hsutk=e5dabcef39b789859047c075894dc660&contentType=landing-page&pageId=119572600580)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.e5dabcef39b789859047c075894dc660.1741701521606.1741701521606.1741701521606.1&__hssc=233832769.1.1741701521606&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/lp-marketing-sales-sla)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD04OGVjNWI1MS0zZjk3LTQ5YjYtOGM3OS05NzI1NGJhZWQ3YzcmcGF0aE5hbWU9L2xwLW1hcmtldGluZy1zYWxlcy1zbGEmdmlzaXRvcklkPTdkN2JjYzgxLWRjMzYtNDBkYy1hMDNiLTRiZTFkODhiNzQyZCZ2aXNpdElkPThiYjQ5YTIxLWE2YTItNDhjYy04Njg3LTI3Zjg2ODhhMzRmMCZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTIyJnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTIy)\ \ reCAPTCHA\ \ Select all images with **cars** Click verify once there are none left\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA443PBdTtyctjfphhh1kc_EwGvcYExXunikvoVzv6cK0HXkR0i0Phd38q_63kLrZE7wQV-d97ap5btl9gA2svnJ8X77by_2Ph1CYesvdh6rl-0F5r9lvtL094uhqH46-Lp00NhodG5eG-uY0qn615pUsMo23h8sNsagXLfJVY3iVJAThftsDyFDMzUSZ5Jrc5-SdJsL&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## 4-Week Marketing Plan\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=dd45f5f22aa493bfcd0afe11e1f670d9-1741701522335&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=dd45f5f22aa493bfcd0afe11e1f670d9&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=47862250212.584564&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan)\ \ ![PIC_marketing_plan_checklist](https://www.walkwithpic.com/hubfs/PIC_marketing_plan_checklist.png)\ \ # **4-Week Marketing Plan Checklist for Small Business**\ \ There is no better time than now to begin a 4-week marketing plan for your small business.\ \ [CLICK HERE](https://www.walkwithpic.com/4-week-marketing-plan#form)\ \ **Download the Free 4-Week Marketing Checklist** and over the next month you can boost the image and reach of your small business and get started for a successful\'a0future.\ \ The checklist includes steps to:\ \ 1. **Create a Buyer Persona**\ 2. **Set Goals**\ 3. **Build a Foundation**\ 4. **Create a Strategy & Content Plan**\ \ ### Download this free checklist and start your 4 week plan today!\ \ ## Fill the form below to download your checklist!\ \ First name\ \ Last name\ \ Email\\*\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFkfu33NK6hx-F-JxVR66BeETLeXg&portal_id=483844&pageId=31786956432&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=1298e4aa-13e2-4ed5-82bc-343c5711a407&contentType=landing-page&redirect_url=APefjpFAwJHG0mZbzz4NL_UNXfVTsYWiO_5x-6oh33oYXRtt9ixxrF1lcJKeCBuINj7hBtgjypvn&hsutk=c41b6590e4f52ad6ad779e16e7bfe86e&canon=https%3A%2F%2Fwww.walkwithpic.com%2F4-week-marketing-plan&ts=1741701522536&__hstc=233832769.c41b6590e4f52ad6ad779e16e7bfe86e.1741701521508.1741701521508.1741701521508.1&__hssc=233832769.1.1741701521508&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.c41b6590e4f52ad6ad779e16e7bfe86e.1741701521508.1741701521508.1741701521508.1&__hssc=233832769.1.1741701521508&__hsfp=1283270075&hsutk=c41b6590e4f52ad6ad779e16e7bfe86e&contentType=landing-page&pageId=31786956432)\ 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![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD05ODE4MzMxNS1kZGU5LTQ4YWQtYTM3Zi04YjFmOWY0YzRiYjcmcGF0aE5hbWU9LzQtd2Vlay1tYXJrZXRpbmctcGxhbiZ2aXNpdG9ySWQ9ZGMzYTY2ODQtMzhiZS00MTY0LTg4MGEtMGMzMjM0ZDdhODlmJnZpc2l0SWQ9ODlhNzkzNjUtOTM0OS00NTNjLTlkOTktNjVjMDBhZTI5ZjBhJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MjImdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MjI=)\ \ reCAPTCHA\ \ Select all images with **a fire hydrant** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5IVB73SArx9JRi_CFfNXfiTYbwLwFqDkNMnx10xt_HPluUGzOtzdKPcN6tr9awOgeobTCcOjtVhDyPc9VjiIvkkBkPu5myvPG_F6ujHZOGFQzBkA-AIT07z6kqnbcM50mLObnKzYK5MKER8_zLn2Bj00BamQJVg-RTwzw0XwrTFMkjaQptt-wlLQa-Eh3siHO872YINJSWHIV4zeb0HUaVddeIww&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ reCAPTCHA\ \ Select all images with **a fire hydrant** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA5O8KU55vieBDBpH14DBKpvCdz7HpTxOWtyq2QOV2kDa6kmqfSPttSdXjzANBvkpx48y_A_MXsgpQ3yC-CEPDP-PpdX7M2mT7nLAShQdDhF0fo0AIi1qmAbws8gGhhv0aY48H6na_MaXfbYvjwE5A9V-f9KlUv9j90UwH3DZ-YZ07j1xY1SbE43ABSI70qf2TCFr4Wt&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Case Studies Portfolio\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=51fa041c2d610158dafc211da8c68ee1-1741701522530&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=51fa041c2d610158dafc211da8c68ee1&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=86748839602.68442&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall)\ \ # Case Studies\ \ We strive everyday to help our customers reduce friction and improve momentum in their growth stack. Take a look at some of the projects we have completed to help our clients grow better.\ \ ![pic case studies icon](https://www.walkwithpic.com/hubfs/case_studies/PIC-case-studies-icon.svg)\ \ ## PIC Case Studies\ \ ### All Categories\ \ - [Inbound Marketing (12)](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ - [Website Design & Development (12)](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ - [Featured Website Design & Development (6)](https://www.walkwithpic.com/portfolio/topic/featured-website-design-development)\ - [Featured Hubspot Clients (3)](https://www.walkwithpic.com/portfolio/topic/featured-hubspot-clients)\ - [E-Commerce (2)](https://www.walkwithpic.com/portfolio/topic/e-commerce)\ - [Content Marketing (1)](https://www.walkwithpic.com/portfolio/topic/content-marketing)\ \ [![Mountaineer World website](https://www.walkwithpic.com/hs-fs/hubfs/PIC_MW_portfolio_featured_image.jpg?width=588&name=PIC_MW_portfolio_featured_image.jpg)](https://www.walkwithpic.com/portfolio/mountaineer-world-a-timely-shopify-integration-and-revamped-website)\ \ [E-Commerce](https://www.walkwithpic.com/portfolio/topic/e-commerce)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Mountaineer World: A Timely Shopify Integration and Revamped Website](https://www.walkwithpic.com/portfolio/mountaineer-world-a-timely-shopify-integration-and-revamped-website)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/DOJO_new_site_post.png?width=588&name=DOJO_new_site_post.png)](https://www.walkwithpic.com/portfolio/dojonetworks-custom-hubspot-website-simplifies-separates-lead-generation-and-customer-support)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Custom HubSpot Website Simplifies Lead Generation and Customer Support](https://www.walkwithpic.com/portfolio/dojonetworks-custom-hubspot-website-simplifies-separates-lead-generation-and-customer-support)\ \ DojoNetworks\'99 is a rapidly growing Internet service provider with a focus on apartments and other...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC_portfolio_RNR_featured_img_mobile.jpg?width=588&name=PIC_portfolio_RNR_featured_img_mobile.jpg)](https://www.walkwithpic.com/portfolio/sos-online-inventory-management)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [SOS Inventory to WooCommerce Inventory Synchronization](https://www.walkwithpic.com/portfolio/sos-online-inventory-management)\ \ Rock N Rescue provides gear and equipment designed for a variety of industries and applications,...\ \ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/mockup_helios_desk_4.jpg?width=588&name=mockup_helios_desk_4.jpg)](https://www.walkwithpic.com/portfolio/custom-contractor-website-design)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Helios Solutions: Contractor's New Custom Website Launches with Intuitive Design and Lead Generation Capabilities](https://www.walkwithpic.com/portfolio/custom-contractor-website-design)\ \ Helios Solutions is a Buffalo-based sunroom, balcony glass, and patio cover installer working...\ \ \ [![columbus supply website mockup](https://www.walkwithpic.com/hs-fs/hubfs/mockup_columbus_supply_showcase.jpg?width=588&name=mockup_columbus_supply_showcase.jpg)](https://www.walkwithpic.com/portfolio/ecommerce-website-design-columbus-supply)\ \ [E-Commerce](https://www.walkwithpic.com/portfolio/topic/e-commerce)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Columbus Supply: New Ecommerce Website Launches in Less than 30 Days while Improving Customer Experience](https://www.walkwithpic.com/portfolio/ecommerce-website-design-columbus-supply)\ \ Columbus Supply provides products and equipment that is designed for fire departments, the federal...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/blog-bajfi-hero-2-1.jpg?width=588&name=blog-bajfi-hero-2-1.jpg)](https://www.walkwithpic.com/portfolio/email-marketing-social-media-bajfi)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Bay Area Janitorial Force Inc.: Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic](https://www.walkwithpic.com/portfolio/email-marketing-social-media-bajfi)\ \ Bay Area Janitorial Force Inc. Provides commercial janitorial services to theSan Francisco BayArea...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/blog-rjhedges-hero-1.jpg?width=588&name=blog-rjhedges-hero-1.jpg)](https://www.walkwithpic.com/portfolio/rj-hedgs-linkedin-marketing-hubspot)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [R.J. Hedges & Associates: Leveraging LinkedIn Marketing to Create Leads](https://www.walkwithpic.com/portfolio/rj-hedgs-linkedin-marketing-hubspot)\ \ RJ Hedges and Associates provides services to pharmacy owners and managers. They work with these...\ \ \ [![Velocity works website mockup](https://www.walkwithpic.com/hs-fs/hubfs/mockup_velocity_works.jpg?width=588&name=mockup_velocity_works.jpg)](https://www.walkwithpic.com/portfolio/velocity-works-website-design-hubspot-cms)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Custom Website Design with HubSpot CMS.](https://www.walkwithpic.com/portfolio/velocity-works-website-design-hubspot-cms)\ \ Velocity Works is a Pittsburgh-based IT staffing and software development company. As a solutions...\ \ \ [![Starr Life Science website mockup](https://www.walkwithpic.com/hs-fs/hubfs/mockup_starrlife_science.jpg?width=588&name=mockup_starrlife_science.jpg)](https://www.walkwithpic.com/portfolio/starr-life-sciences-organic-traffic)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [STARR Life Sciences Uses Content & Layout Updates to Increase Organic Traffic and Goal Conversions](https://www.walkwithpic.com/portfolio/starr-life-sciences-organic-traffic)\ \ STARR Life Sciences manufactures animal research products for laboratory animals. They hold the...\ \ \ [![Pic-Apogee-website-1100x400-1](https://www.walkwithpic.com/hs-fs/hubfs/Pic-Apogee-website-1100x400-1.jpg?width=588&name=Pic-Apogee-website-1100x400-1.jpg)](https://www.walkwithpic.com/portfolio/growth-driven-design-hubspot-cms-apogee-it-services)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Utilizing Growth-Driven Design & the HubSpot CMS](https://www.walkwithpic.com/portfolio/growth-driven-design-hubspot-cms-apogee-it-services)\ \ In 2015, PC Network Services in Pittsburgh, PA, was transitioning to a new unified name - Apogee IT...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Portfolio/Pic-Starr-Life-Science.jpg?width=588&name=Pic-Starr-Life-Science.jpg)](https://www.walkwithpic.com/portfolio/lead-generation-starr-life-sciences)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [STARR Life Sciences: Increased Website Lead Generation by 297%](https://www.walkwithpic.com/portfolio/lead-generation-starr-life-sciences)\ \ STARR Life Sciences, a leader in innovative small animal research equipment based in Pittsburgh,...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Portfolio/PIC-kenya-villiage-portfolio.jpg?width=588&name=PIC-kenya-villiage-portfolio.jpg)](https://www.walkwithpic.com/portfolio/clean-water-kenya)\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ ## [Establishing a Nonprofit's Branding and Online Presence](https://www.walkwithpic.com/portfolio/clean-water-kenya)\ \ Clean Water Kenya is a nonprofit organization based in Ligonier, PA. Ken Clark leads the operations...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Portfolio/Classic-Corvette-Buyers-Guide.jpg?width=588&name=Classic-Corvette-Buyers-Guide.jpg)](https://www.walkwithpic.com/portfolio/premium-content-portfolio-piece-classic-corvette-buyers-guide)\ \ [Content Marketing](https://www.walkwithpic.com/portfolio/topic/content-marketing)\ \ ## [Designing a Premium Content Piece for Classic Corvette Buyers](https://www.walkwithpic.com/portfolio/premium-content-portfolio-piece-classic-corvette-buyers-guide)\ \ Hobby Car Corvettes, a worldwide C3 Corvette dealer, as been a long-time client of Pittsburgh...\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGPfHWz9BwkMoqWGSLKJtYoB1HjJQ&portal_id=483844&pageId=3633368535&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=d16c0ebb-03e9-41ac-8ea6-2af885c4f6ed&contentType=listing-page&redirect_url=APefjpEo6na_s-pwpsiXX85Act9vviaiDTIpBifvHjCG27p4oxOZkFTktIgyWwN4r6ZX0DVMT2Er&hsutk=1ed70ccb4d4bbb3e4e6c12bb4336a3ee&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fall&ts=1741701522829&__hstc=233832769.1ed70ccb4d4bbb3e4e6c12bb4336a3ee.1741701521950.1741701521950.1741701521950.1&__hssc=233832769.1.1741701521950&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.1ed70ccb4d4bbb3e4e6c12bb4336a3ee.1741701521950.1741701521950.1741701521950.1&__hssc=233832769.1.1741701521950&__hsfp=1283270075&hsutk=1ed70ccb4d4bbb3e4e6c12bb4336a3ee&contentType=listing-page&pageId=3633368535)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.1ed70ccb4d4bbb3e4e6c12bb4336a3ee.1741701521950.1741701521950.1741701521950.1&__hssc=233832769.1.1741701521950&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/portfolio/all)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1hZTZjNzg3ZS0zZmQ4LTQzM2EtODlkNi0zOWY4MjgzMmRkYzAmcGF0aE5hbWU9L3BvcnRmb2xpby9hbGwmdmlzaXRvcklkPTZmNDY5MTA2LTQ3YzUtNDRhNy04NjJkLTA2ZmRhZjg2YzA0NCZ2aXNpdElkPTI2MzQ5MmE5LWU2YWEtNGNhNi05ZWU5LTMzZTNmMzRkNTE3MyZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTIyJnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTIy)\ \ ## Marketing Ideas Lab\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=9c48182052870d68a4e4996e3201f21b-1741701522405&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=9c48182052870d68a4e4996e3201f21b&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=63385897723.54033&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab)\ \ # Idea Lab from PIC. Your Growth Marketing Agency.\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-IdeaLab-Social%20Media%20Trends%20to%20Watch%20This%20Year-100.jpg?width=604&name=PIC-IdeaLab-Social%20Media%20Trends%20to%20Watch%20This%20Year-100.jpg)](https://www.walkwithpic.com/idea-lab/social-media-trends-to-watch)\ \ ## [Social Media Trends to Watch](https://www.walkwithpic.com/idea-lab/social-media-trends-to-watch)\ \ Though the label \'93social media\'94 has stuck around, Facebook, Twitter, Instagram, and other social media platforms have transformed into valuable marketing tools for companies. Here\'92s a quick rundown of trends to try out this year:\ [Continue reading...](https://www.walkwithpic.com/idea-lab/social-media-trends-to-watch)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-IdeaLab-Website%20Trends%20to%20Watch%20This%20Year-100.jpg?width=381&height=240&name=PIC-IdeaLab-Website%20Trends%20to%20Watch%20This%20Year-100.jpg)](https://www.walkwithpic.com/idea-lab/website-trends-to-watch)\ \ ## [Website Trends to Watch](https://www.walkwithpic.com/idea-lab/website-trends-to-watch)\ \ An attractive and intuitive website is much more likely to generate leads and sales than a website that\'92s clunky and outdated. Perhaps it\'92s time your...\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-recycling-fb-link-traffic.png?width=381&height=240&name=featured-recycling-fb-link-traffic.png)](https://www.walkwithpic.com/idea-lab/recycling-facebook-and-linkedin-traffic)\ \ ## [Recycling Facebook and LinkedIn Traffic](https://www.walkwithpic.com/idea-lab/recycling-facebook-and-linkedin-traffic)\ \ When you use social media to drive website traffic, staying within your budget is always a concern. When using targeted ad campaigns and boosted...\ \ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-email-google-reviews.png?width=381&height=240&name=featured-email-google-reviews.png)](https://www.walkwithpic.com/idea-lab/a-simple-email-that-attracts-google-reviews)\ \ ## [A Simple Email that Attracts Google Reviews](https://www.walkwithpic.com/idea-lab/a-simple-email-that-attracts-google-reviews)\ \ If you\'92ve fallen behind the competition when it comes to Google reviews\'96or other types of reviews\'96for your business, we\'92ve found an easy solution...\ \ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGX6_MO-0PBXTVHmLc9tIdOWIBZnQ&portal_id=483844&pageId=44985709155&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=d732fdca-ce62-4a15-bad1-ac7adddf4588&contentType=listing-page&redirect_url=APefjpGQTREZgEMYVCezm0er-5QDt9wJE0GMxS1LZrDw9N1lSRMRsC5KKKD5zy9CbI_lXH0eULsb&hsutk=0ec647f84f696dc2cca5dc6d0ce07fe5&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fidea-lab&ts=1741701522603&__hstc=233832769.0ec647f84f696dc2cca5dc6d0ce07fe5.1741701521536.1741701521536.1741701521536.1&__hssc=233832769.1.1741701521536&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.0ec647f84f696dc2cca5dc6d0ce07fe5.1741701521536.1741701521536.1741701521536.1&__hssc=233832769.1.1741701521536&__hsfp=1283270075&hsutk=0ec647f84f696dc2cca5dc6d0ce07fe5&contentType=listing-page&pageId=44985709155)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.0ec647f84f696dc2cca5dc6d0ce07fe5.1741701521536.1741701521536.1741701521536.1&__hssc=233832769.1.1741701521536&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/idea-lab)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lY2I3NGMyOS1kYmJiLTRmNjUtYTIxYi00MWIyZWM3ZGQ0NTAmcGF0aE5hbWU9L2lkZWEtbGFiJnZpc2l0b3JJZD1kNzc3MzA5Yy1iYzRkLTQ0MWEtOTQyOC1lYmY3MWUzMDg1ZjQmdmlzaXRJZD0wMzBkODMxNy1lOTQ1LTQ2OWMtYmZhMS00MjVjZTc1NWIxYjEmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTUyMiZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTUyMg==)\ \ ## Gravity Forms & Klaviyo\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0-1741701522526&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=ede7663b3cd5ee6c8483ec27c1dfe3e0&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=98968624405.16747&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration)\ \ # Integrating Gravity Forms and Klaviyo\ \ [Email Marketing](https://www.walkwithpic.com/knowledge/topic/email-marketing)\ \ \ \\|\ \ \ Aug 23, 2022 12:00:00 AM\ \\|\ \ \ \ \ \ \ 3 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/knowledge-base/pic-kb-email-mktg.jpg)\ \ ## Integrating Klaviyo and Gravity Forms sends the contact information of customers who fill out a form on your site to Klaviyo. In Klaviyo, you can create lists and send emails to these contacts with ease.\ \ ### 1\\. Install Integration and Sync to Klaviyo\ \ - Go to 'Plugins">"Add New">then search for the "Gravity Forms Kalviyo" Integration. Install this add-on\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-15-36-90-PM.jpeg)\ \ - \'a0Under "Forms">"Settings">Klaviyo will now appear, and you will be able to add the Public API key and Private API key from your [Klaviyo account](https://www.klaviyo.com/).\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-15-42-68-PM.jpeg)\ \ ### 2\\. Finding Klaviyo Keys\ \ - To find your Klaviyo keys that sync to Gravity Forms, you will need to log in to your Klaviyo account. \ - Once logged in, go to "account" and then "API keys."\ - You will see the information need to copy and paste into the settings tab.\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-16-49-36-PM.jpeg)![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-16-54-18-PM.jpeg)\ \ ### 3\\. Create Gravity Form\ \ - Create a form in Gravity Forms as normal \ \ \\*Note: Klaviyo needs each form to include First Name, Last Name, and Email at minimum\ \ - When your form is created, click "Settings" at the top of the form, then you will be able to select "Klaviyo" to connect the form to the Klaviyo account\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-18-00-47-PM-jpg.jpeg)\ \ ### 4\\. Create Klaviyo Feed\ \ - Create a fed by either clicking "create one" or "add new"\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-20-26-69-PM.jpeg)\ \ - \'a0Add a "Feed Name"\ - \'a0Then, select the Klaviyo list that you would like the contact who fills out the form to sync to. \ - Finally, sync all of the form fields that you want to show up in this list. \ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-21-42-28-PM.jpeg)\ \ - Once the form is synced, anyone who fills it out will now upload it to the list that they are synced to.\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-20-2022-03-22-12-71-PM-jpg.jpeg) \ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFXU-HVMo9sb3j2fauN5cbmBgv2UA&portal_id=483844&pageId=149602789197&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=1081bd5b-0c4f-45e8-9623-87fcbc0dfe0a&contentType=blog-post&redirect_url=APefjpH78FwLVyAhuOk5IHpxyX7Fx_mu6GgdHUecoCqqwhTlhPdpo5dVPw0DVuAX9nX7hncGmaSh&hsutk=a935f167fb0e5d8a2354129cc0491e74&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgravity-forms-klaviyo-integration&ts=1741701522864&__hstc=233832769.a935f167fb0e5d8a2354129cc0491e74.1741701521886.1741701521886.1741701521886.1&__hssc=233832769.1.1741701521887&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.a935f167fb0e5d8a2354129cc0491e74.1741701521886.1741701521886.1741701521886.1&__hssc=233832769.1.1741701521887&__hsfp=1283270075&hsutk=a935f167fb0e5d8a2354129cc0491e74&contentType=blog-post&pageId=149602789197)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.a935f167fb0e5d8a2354129cc0491e74.1741701521886.1741701521886.1741701521886.1&__hssc=233832769.1.1741701521887&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/gravity-forms-klaviyo-integration)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0xMjg2MzkyNi03ZDA1LTQzYWItODk2Ny04NzE5YTM1NGI5ZmQmcGF0aE5hbWU9L2tub3dsZWRnZS9ncmF2aXR5LWZvcm1zLWtsYXZpeW8taW50ZWdyYXRpb24mdmlzaXRvcklkPTM3MjU1YWE2LTNkOGYtNDE4MC1iNjU0LTBlOTcxYzc2MmFhMCZ2aXNpdElkPTI3ODRkN2Q4LTQyMTYtNDJkNy04OTI5LWM2Mjk0NjRmYjJiMiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTIyJnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTIy)\ \ reCAPTCHA\ \ Select all images with a **bus** Click verify once there are none left.\ \ | | | |\ | --- | --- | --- |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) | ![](https://www.google.com/recaptcha/enterprise/payload?p=06AFcWeA77Wb3x7gdXEcqYrWiOccAQsFx0I0WLy-BWSGOiaNpvl3b8RxAFGpRvRF53ZxNs7dkUNTy_YLX2SMFdWTK17ai5hb1mJ4HFzFExapcziZ6isV6uUhDQzfoPgdT7KO2i_4qN9EZpUWG9e0Nh7xeaqyApr1idEa1NC7AN2VMB2XCvX8cnB47GuFSVINRtUZdCQBJrPp30IXPUPu-z6ABnCBJcMSOz7Q&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm) |\ \ Please try again.\ \ Please select all matching images.\ \ Please also check the new images.\ \ Please select around the object, or reload if there are none.\ \ Verify\ \ ## Identifying Target Audience\ # How to Identify Your Target Audience: A Four-Step Process to Understanding Hero Buyer Personas\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \\|\ \ \ 02 Sep 2024\ \\|\ \ \ \ \ \ \ 11 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/How%20to%20Identify%20Your%20Target%20Audience%20featured%20img.webp)\ \ Understanding how to identify your target audience is a critical piece of growing your brand. If we aren\'92t intentional about choosing our target audience, we can get into the habit of imagining ourselves as the audience, using branded buzzwords we think sum up our business.\ \ ## Why is Identifying Your Target Audience Important?\ \ Understanding your target audience is the cornerstone of a successful business. It's akin to building a house; without a solid foundation, the entire structure is at risk. Knowing who you're trying to reach allows you to tailor your products, services, and marketing efforts with precision. This laser focus maximizes your chances of connecting with potential customers on a deeper level.\ \ A clear understanding of your target audience is instrumental in making informed business decisions. By pinpointing the specific needs, wants, and preferences of your ideal customer, you can allocate resources effectively, from product development to marketing campaigns. This knowledge also empowers you to measure the impact of your marketing efforts accurately, calculating return on investment (ROI) with confidence.\ \ Ultimately, the key to long-term business success lies in customer retention. A deep understanding of your target audience fosters stronger customer relationships. When you know your customers intimately, you can anticipate their needs, exceed expectations, and build loyalty. This translates into repeat business, positive word-of-mouth, and a thriving customer base.\ \ The first step to effective content marketing is defining the type(s) of person who needs the solutions you provide to successfully meet their objective or complete their mission. Only then can you develop content that delivers value and guides them along their buyer\'92s journey. This article discusses the key steps to identifying your target audience, why it\'92s important, and what you can do with that information.\ \ ## Step 1: Defining the Hero - What is a Target Audience?\ \ ![buyer-personas-2](https://www.walkwithpic.com/hs-fs/hubfs/buyer-personas-2.webp?width=3600&height=1200&name=buyer-personas-2.webp)\ \ The buyer persona is a person or people you imagine talking to when writing web copy or social posts to promote your business. They are also an existing segment of your client base. At PIC, we call our target audience or ideal customer our \'93 [Hero](https://www.walkwithpic.com/hero-mission).\'94 We marry storytelling to content marketing by taking a deep dive into understanding our client\'92s buyer personas. The dive is so deep, we champion these personas and turn them into the Heroes of their own Buyer Journey.\ \ In stories, the protagonist\'92s journey can lead to a happy ending, a cliffhanger, or to tragedy. The same applies to your hero\'92s journey, and your marketing efforts can influence the path. The happily-ever-after occurs when your hero chooses a path to a successful outcome, ideally a result of your product or service.\ \ Marketers stand a better chance at developing the right content at the right time for the right prospect, if they put in the work to better understand the hero\'92s desired outcomes and how the marketer can deliver value to ensure a successful outcome.\ \ ### Understanding the Hero\'92s Context - Primary Considerations in Identifying a Target Audience\ \ Most of us can easily answer, \'93What type of person has the problem our products or services can solve?\'94 Consider the type of buyer who already values your business and experiences the least amount of friction through your buying process: your most positive-experienced, maybe even (but not necessarily) full-price customers from the last two or three years. Note the demographics most common among your pool of customers. This exercise will help you develop an ideal customer profile by focusing on their challenges and aspirations. You'll create a fictional hero who needs the exact solutions your business offers.\ \ Here are some of the most important factors to consider:\ \ - Demographics - Age, gender, income and education level\ - Psychographic Factors - Core values, lifestyle and interests\ - Behavioral Factors - Purchasing habits and product usage\ - Desired Outcome \'96 Most important: What is the hero trying to accomplish?\ \ With a visual idea of your hero, it\'92s time for the dive. You must \'93get to know\'94 your hero. You may offer a solution you think is designed to achieve a specific outcome, but depending on the perspective of the hero, it achieves another. For example, if you are an HVAC company, you might believe the outcome you are providing is a comfortable, healthy environment for your customers. Maybe that is true for the homeowner. The landlord wants to be able to charge a bit more in rent. The store owner wants to keep their customers in their store. The solution is the same for your company, but the motivations are different. You would have a different story for each hero. We\'92ve already started building the backstory for your hero with just one question: What is the desired outcome?\ \ The collection of information about the hero we\'92re rooting for allows us to set them on the path to success, from discovery to mission accomplished.\ \ ### Common Mistakes to Avoid When Identifying a Target Audience\ \ Defining your target audience is a crucial step, but it's easy to make missteps that can hinder your business growth. One of the most common missteps businesses make when defining their target audience is overgeneralization. Casting too wide a net can dilute your message and hinder your marketing efforts. When you try to appeal to everyone, you end up resonating with no one. A vague and broad audience definition makes it challenging to create targeted content, messaging, and product offerings.\ \ Striking the right balance between specificity and reach is essential. You want to define your target audience with enough detail to create a clear ideal customer profile, or Hero, but avoid narrowing your focus so much that you exclude potential customers. For example, instead of targeting "women," you might focus on "career-oriented women aged 25-35 living in urban areas with a household income of $50,000 or more." This level of specificity allows you to tailor your marketing efforts effectively while still reaching a substantial audience.\ \ Remember, it's better to deeply understand and communicate effectively with a specific group of customers than to superficially reach a larger, less engaged audience.\ \ Another mistake is relying solely on assumptions. Your gut feeling might be a starting point, but it's essential to back it up with solid data and research. Avoid generalizing about your customers without concrete evidence. Every business is unique, and so are its customers.\ \ Finally, failing to adapt is a significant pitfall. Markets and consumer preferences evolve over time. What resonated with your audience yesterday might not work today. Regularly reassess your target audience to ensure your strategies remain relevant. By avoiding these common mistakes, you'll be well on your way to building a strong foundation for your business.\ \ ### Overgeneralizing Your Audience\ \ One of the most common missteps businesses make when defining their target audience is overgeneralization. Casting too wide a net can dilute your message and hinder your marketing efforts. When you try to appeal to everyone, you end up resonating with no one. A vague and broad audience definition makes it challenging to create targeted content, messaging, and product offerings.\ \ Striking the right balance between specificity and reach is essential. You want to define your target audience with enough detail to create a clear customer persona but avoid narrowing your focus so much that you exclude potential customers.\ \ ### Identifying Your Ideal Customer\'92s Goals and Challenges\ \ Your business solves problems on the road to an outcome, regardless of who your hero is. For our hero, we must find out what outcome they want to achieve. What happily-ever-after ending do they want?\ \ Once we understand the desired outcome, we can start looking at the challenges our hero will face along the way. There are typically two types of challenges: Hurdles and Roadblocks. \'a0A hurdle slows down progress to our hero\'92s happily-ever-after but does not stop it. It\'92s friction. \'a0A roadblock, on the other hand, will impede completion of the outcome until the roadblock is removed. Likely, hurdles and roadblocks make up a considerable portion of what your company solves for.\ \ Objectively and thoroughly defining your heroes\'92 goals is critical. Each hero has a need to be filled (i.e., a mission); your business has the solution. The path that each takes to successfully complete their mission is likely to be different.\ \ #### Example of a Hero\'92s Goals and Challenges\ \ Omari, Isabella, and Chen are three heroes looking to contract a commercial painting company. Though they share the same goals, they have different needs based on their respective desired outcome. Omari needs his project to be completed as soon as possible. Isabella is opening a new business and needs a cost-effective solution. Chen is the curator for an important historical site and will spare no expense in obtaining the highest-quality, period-specific aesthetic.\ \ Based on their desired outcomes, their choice of painting companies might be different. Omari might pay more for the rush job from the one company who could accommodate his timeline. Isabella might hire a friend to do the job as a favor. Chen will seek the best company to provide the specialized treatment her site requires.\ \ Even with a shared goal, their desired outcomes ultimately influence their vendor choice. Defining desired outcomes based on your business\'92s offerings can mean the difference between attracting Omari, Isabella, or Chen.\ \ ## Step 2. Gathering Data on Your Hero to Build an Ideal Customer Profile (ICP)\ \ ![buyer-personas-3](https://www.walkwithpic.com/hs-fs/hubfs/buyer-personas-3.webp?width=3600&height=1200&name=buyer-personas-3.webp)\ \ Building an ideal customer profile (ICP) and turning them into a hero shouldn\'92t solely involve guesswork, common stereotypes, and internal opinions. For an established business, your database of existing and repeat clients is a wealth of knowledge you must tap into. Your current clients are often very willing to provide feedback if the format is easy. Motivating them with incentives can get you even more targeted feedback.\ \ ### Primary Research Techniques\ \ If you are a small business, you might think of a few specific clients you know who would happily offer you direct feedback. You should absolutely ask these folks what they think and how you can do things better. Interview them based on what you already know about their personal buying journey with your company. Start with questions about how they discovered their initial problem. How did they find you? What was their first impression? Did they consider other options before settling on yours? Just like in a job interview, avoid questions with simple yes/no answers. The more they can share about their specific experience, the better.\ \ But what about the customers you don\'92t know so well? Surveys are less personal than interviewing a familiar client, but many people prefer this approach when they must give constructive (Read: potentially negative) feedback. Using a couple tools with different levels of experience can result in a more honest, well-rounded depiction of your hero\'92s experiences. Again, the questions must be specific and unbiased to the positive or negative. You can ask, \'93What do you love most about your experience?\'94 but also ask, \'93What have you found to be the most challenging part of your experience?\'94\ \ Getting customers to take part in a survey or interview isn\'92t always easy, and harder when you ask questions requiring detailed responses. To get more participation, consider offering an incentive for those who not only complete the survey, but also provide details with their answers. Make sure the incentive is desirable enough to motivate your clients. Enter those who thoroughly complete your survey into a drawing for a high-dollar incentive versus a standard, low-impact discount for each entry.\ \ ### Social Listening Tools\ \ Your hero already exists, and they are talking all over social media about their challenges and experiences\'97good and bad\'97that mold their decision-making process. Monitor social media and online forums to tap into ongoing conversations with your ideal customers. This real-time data can reveal immediate needs and trending topics among your audience.\ \ The lowest hanging fruit for social listening are reviews about your product or service, as well as your competition\'92s. Read widely, not just the most critical reviews. Often, the middle-of-the-road reviews about existing tools and solutions will reveal hints about variance in outcomes and how the vendor could have made the 1-2 additional star difference.\ \ ## Step 3. Analyzing the Data\ \ ![buyer-personas-4](https://www.walkwithpic.com/hs-fs/hubfs/buyer-personas-4.webp?width=3600&height=1200&name=buyer-personas-4.webp)\ \ You do not have to be a statistician to find the gold hidden in the information you\'92ve collected. Because you developed your hero based on real customer data, you can be confident your hero aligns with actual behaviors and preferences. Organizing information is key to making the numbers and data derived from raw information into a carefully crafted path. Then tailor your messaging, product offerings, and customer experience to meet the needs and desires of your heroes.\ \ ### Creating Audiences\ \ Based on the common data points of your most ideal clients, develop a target audience worksheet that highlights key information. Segment your audience into groups based on shared characteristics and needs. The groups will help you visualize your audience as distinct segments with specific content and product preferences.\ \ Narrow your segments down to three and work to further define your hero or heroes. It\'92s possible that one hero applies to all three segments, or they may each have their own hero(oes). From here, you may have the resources to market to all the heroes you defined, or you may choose to only target one or two.\ \ ## Step 4. Applying Your Insights\ \ ![buyer-personas-5](https://www.walkwithpic.com/hs-fs/hubfs/buyer-personas-5.webp?width=3600&height=1200&name=buyer-personas-5.webp)\ \ Your hero must begin their journey. Your job is to guide them down the path, breaking down barriers which could prevent the hero from reaching their desired outcome.\ \ ### Tailoring Content to Meet Your Hero\'92s Needs\ \ Customize your content to address specific hurdles, roadblocks, and aspirations identified in your research. For example, if your heroes are entrepreneurs, offer concise, actionable advice that fits their busy schedules. Place the content where you already know they will see it, such as LinkedIn or on your website, optimized for search engines to increase the odds of your hero seeing the information.\ \ ### Content Mapping to the Hero\'92s Journey\ \ Align your content with the various stages of your audience\'92s decision-making process: awareness, consideration, and decision. Each stage should address different aspects of their journey and guide them to the next step.\ \ The standard for PIC\'92s [Hero Mission Strategy](https://www.walkwithpic.com/hero-mission) builds content around five to six chapters on a hero\'92s mission or desired outcome. The chapters organize your business\'92s key solutions into content focused on specific outcomes for your hero.\ \ ## Frequently Asked Questions (FAQs)\ \ ### What is the difference between a target audience and a Hero?\ \ Many people confuse these two terms. A target audience refers to a broader group of people you aim to reach with your marketing efforts, while a Hero is a detailed profile representing a specific segment of that audience. Understanding this distinction can help tailor your marketing strategies more effectively.\ \ ### How often should I update my target audience research?\ \ Audience preferences and behaviors change over time, so it\'92s crucial to revisit your research regularly, typically every 6-12 months, or whenever there are significant shifts in your industry or customer base.\ \ ### What tools can I use to identify and understand my target audience?\ \ Tools like Google Analytics, Facebook Audience Insights, and survey platforms such as SurveyMonkey or Typeform can help gather data on your audience. These tools allow you to analyze demographic and behavioral information, making your research more robust.\ \ ### What are the signs that I need to refine my target audience?\ \ If you notice declining engagement, poor conversion rates, or increased customer churn, it may be time to reassess your target audience. These signs could indicate that your marketing isn't resonating with the right people.\ \ ### Can a business have more than one target audience?\ \ Yes, many businesses have multiple target audiences, especially if they offer a variety of products or services. It\'92s important to create distinct marketing strategies for each audience to address their unique needs and preferences.\ \ ## Conclusion - Mastering Target Audience Identification\ \ Viewing your potential clients as heroes in their own narrative is more than a marketing strategy; it\'92s a growth mindset that will help you add value to your ideal client\'92s path to choosing your solution.\ \ By continually refining your understanding of your audience and adjusting your content, you create not just consumers, but champions and participants in your brand\'92s story.\ \ ### Get Started: Let\'92s Define Your Hero\ \ PIC has provided clients with progressive marketing solutions for over twenty years. We have a genuine desire for businesses to experience continuous growth. With our proven tools and strategies, businesses can avoid becoming stagnant in their content and delivery and thrive in the ever-changing marketing landscape.\ \ Request your free Hero Builder Questionnaire by [contacting us online](https://www.walkwithpic.com/contact-us) or calling 412-564-4724.\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ [iframe](https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly93d3cud2Fsa3dpdGhwaWMuY29tOjQ0Mw..&hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&size=invisible&badge=inline&cb=ijit196zmdvj)\ \ ![Dacia Arnold](https://www.walkwithpic.com/hs-fs/hubfs/Dacia%20Headshot%20--%20090224.png?width=600&height=600&name=Dacia%20Headshot%20--%20090224.png)\ \ #### [Dacia Arnold](https://www.walkwithpic.com/blog/author/dacia-arnold)\ \ Dacia is a compassionate writing consultant who meets clients right where they are and provides sound guidance based on her extensive and practiced marketing research. 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Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.d91a95e46424307ba4bb32d3a28a49a1.1741701522914.1741701522914.1741701522914.1&__hssc=233832769.1.1741701522914&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.d91a95e46424307ba4bb32d3a28a49a1.1741701522914.1741701522914.1741701522914.1&__hssc=233832769.1.1741701522914&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/identifying-your-target-audience)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ [iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ## Website Design Insights\ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Website Design & Development\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![gdpr ccpa cpra](https://www.walkwithpic.com/hs-fs/hubfs/featured-img-gdpr.webp?width=1788&name=featured-img-gdpr.webp)](https://www.walkwithpic.com/blog/gdpr-ccpa-cpra-data-protection-compliance-guide)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ \ \ , [Website Management & Code](https://www.walkwithpic.com/blog/topic/website-management-code)\ \ ## [Data Protection Compliance Under the GDPR, CCPA, & CPRA](https://www.walkwithpic.com/blog/gdpr-ccpa-cpra-data-protection-compliance-guide)\ \ 21 May 2024\ \ \ We live and work in an era where data flows freely across borders and platforms, businesses face an increasingly complex challenge: safeguarding customer information while adhering to a web of...\ \ [![Elevating Occupational Health and Safety Marketing Through GDD](https://www.walkwithpic.com/hs-fs/hubfs/elevating-occupational-health-safety-mktg-gdd.jpg?width=1788&name=elevating-occupational-health-safety-mktg-gdd.jpg)](https://www.walkwithpic.com/blog/growth-driven-website-design)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ \ \ , [Lead Generation](https://www.walkwithpic.com/blog/topic/lead-generation)\ \ ## [Elevating Occupational Health and Safety Marketing Through Growth-Driven Design](https://www.walkwithpic.com/blog/growth-driven-website-design)\ \ 01 Nov 2023\ \ \ GDD for OHS In the ever-evolving world of occupational health and safety, an industry where adaptability and precision are paramount, a well-crafted and up-to-date website can be a game changer....\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Marketing-agency-vs-marketing-partner-features-image.webp?width=1788&name=Marketing-agency-vs-marketing-partner-features-image.webp)](https://www.walkwithpic.com/blog/marketing-agency-partner-or-vendor)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ \ \ , [Growth Marketing Agency](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ \ ## [Is Your Marketing Agency a \'93Partner\'94 or a \'93Vendor"?](https://www.walkwithpic.com/blog/marketing-agency-partner-or-vendor)\ \ 09 Aug 2023\ \ \ When you hire a marketing agency, are you seeking a "vendor" or a "partner"? It's an important distinction. Understanding the differences and knowing which type of relationship is best for your...\ \ [![Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png?width=1788&name=featured_images_GDD_Mesa%20de%20trabajo%201%20copia%2016.png)](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Traditional Website Design vs Growth Driven Design](https://www.walkwithpic.com/blog/traditional-website-design-vs-growth-driven-design)\ \ 03 Feb 2022\ \ \ Your website can feel like a drop in the ocean of the world wide web. A traditionally designed website can quickly become irrelevant in the face of constant tech advancements. How do you keep your...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![5 Website Conversion Metrics that Reveal Traffic Problems](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_5_website_conversion_metrics_Mesa%20de%20trabajo%201%20copia%209.png?width=1788&name=featured_images_5_website_conversion_metrics_Mesa%20de%20trabajo%201%20copia%209.png)](https://www.walkwithpic.com/blog/5-website-conversion-metrics-that-reveal-traffic-problems)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ \ \ \ \ \ , [Lead Generation](https://www.walkwithpic.com/blog/topic/lead-generation)\ \ ## [5 Website Conversion Metrics that Reveal Traffic Problems](https://www.walkwithpic.com/blog/5-website-conversion-metrics-that-reveal-traffic-problems)\ \ 16 Nov 2021\ \ \ There\'92s a seemingly endless number of website conversion metrics you could be tracking, which leaves many marketers wondering, \'93Do I really need to pay attention to all of these?\'94\ \ [![The True Cost of a Website](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_true_cost.png?width=1788&name=featured_images_true_cost.png)](https://www.walkwithpic.com/blog/the-true-cost-of-a-website)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [How Much Does\'a0it\'a0Truly Cost to Build a\'a0Website?](https://www.walkwithpic.com/blog/the-true-cost-of-a-website)\ \ 24 Jun 2021\ \ \ Sooner or later, every business owner finds themselves asking the same question: \'93Is it time for a new website?\'94 That question is often immediately followed by another thought: "How much does a...\ \ [![ada compliance](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_Ada_comp.png?width=1788&name=featured_images_Ada_comp.png)](https://www.walkwithpic.com/blog/ada-website-compliance-guidelines)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [ADA Website Compliance Guidelines - What You Need to Know](https://www.walkwithpic.com/blog/ada-website-compliance-guidelines)\ \ 23 Jun 2021\ \ \ Over the last decade, businesses have increasingly run into the same issue: They receive letters from lawyers threatening action due to their websites not being compliant with the Americans with...\ \ [![cms](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_cms.png?width=1788&name=featured_images_cms.png)](https://www.walkwithpic.com/blog/choosing-a-website-content-management-system-that-is-scalable-with-your-business)\ \ [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Choosing a\'a0Website\'a0Content Management System\'a0That is Scalable\'a0with Your Business](https://www.walkwithpic.com/blog/choosing-a-website-content-management-system-that-is-scalable-with-your-business)\ \ 31 Mar 2021\ \ \ Nobody ever starts a business with the intention of it petering out. On the contrary, businesses are built with the intention to attain, grow, change, and evolve. These days, a website is essential...\ \ [Prev](https://www.walkwithpic.com/blog/topic/website-design-development/page/0) [1](https://www.walkwithpic.com/blog/topic/website-design-development/page/1) [2](https://www.walkwithpic.com/blog/topic/website-design-development/page/2) [Next](https://www.walkwithpic.com/blog/topic/website-design-development/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Sales and Marketing Alignment\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=92a32886725e7b9dc37064fad63fc4c2-1741701522476&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=92a32886725e7b9dc37064fad63fc4c2&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=16094217947.796995&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar)\ \ ![hero-img-lp_1](https://www.walkwithpic.com/hs-fs/hubfs/hero-img-lp_1.webp?width=884&height=400&name=hero-img-lp_1.webp)\ \ # Two Teams. One Mission.\ \ Aligning Marketing and Sales for Efficiency & Growth\ \ \ March 9, 2023 - 11:00AM\ \ \ \ Online\ \ [watch Recorded Webinar](https://www.walkwithpic.com/lp-aligning-marketing-sales-for-efficiency-and-growth "watch Recorded Webinar")\ \ ## Do your Marketing and Sales teams play the blame game when goals aren\'92t met? It's time to stop the finger pointing and get everyone working together toward a common destination.\ \ ### Stop the Blame Game \\| Achieve True Marketing & Sales Alignment\ \ Join us to learn how you can:\ \ - **Develop an ideal customer profile** that everyone agrees on.\ - **Unite Sales and Marketing** around your ideal customer\'92s true mission.\ - **Build a productive account-based marketing strategy** that bridges the gap between Marketing and Sales.\ - **Implement effective marketing automation** to nurture and qualify leads before they are sent to Sales.\ - **Establish marketing and sales SLAs** to keep both teams focused and committed.\ \ Companies with well-aligned marketing and sales teams realize 27% faster profit growth and 36% higher customer retention (Source: [HubSpot](https://blog.hubspot.com/marketing/tried-and-true-sales-marketing-alignment?__hstc=233832769.45fcb24e2bfbad173ae879ea93524cdb.1741701521852.1741701521852.1741701521852.1&__hssc=233832769.1.1741701521852&__hsfp=1283270075)).\ \ Join our FREE WEBINAR to learn how you can get your teams aligned.\ \ ![Robb-Luther](https://www.walkwithpic.com/hubfs/Robb-Luther.png)\ \ **ROBB LUTHER**\ \ Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.\ \ If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGrQQ9xzXRsTVJqVDKr2cCXPGwHfg&portal_id=483844&pageId=101355004791&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=0f594017-598f-45de-8f99-eb37a1440660&contentType=blog-post&redirect_url=APefjpGXnlItFq5ZdWU-oi377IgjsMSyGp2cYmPP4K2_pzIZ78H-0quNz_WbPU_qxjXYsDeGU6s0&hsutk=45fcb24e2bfbad173ae879ea93524cdb&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fevents%2Fsales-marketing-alignment-webinar&ts=1741701522626&__hstc=233832769.45fcb24e2bfbad173ae879ea93524cdb.1741701521852.1741701521852.1741701521852.1&__hssc=233832769.1.1741701521852&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.45fcb24e2bfbad173ae879ea93524cdb.1741701521852.1741701521852.1741701521852.1&__hssc=233832769.1.1741701521852&__hsfp=1283270075&hsutk=45fcb24e2bfbad173ae879ea93524cdb&contentType=blog-post&pageId=101355004791)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.45fcb24e2bfbad173ae879ea93524cdb.1741701521852.1741701521852.1741701521852.1&__hssc=233832769.1.1741701521852&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0wM2E3NTQ1OS0wNWFmLTQyNGMtYmZmMS0xNjhhNjUzZTQ1YzEmcGF0aE5hbWU9L2V2ZW50cy9zYWxlcy1tYXJrZXRpbmctYWxpZ25tZW50LXdlYmluYXImdmlzaXRvcklkPWExZjFjZTRmLTcyMDEtNDZjYS1hODE5LTMzYTYzNzVjODA2MyZ2aXNpdElkPWQ3YmU5MWQ0LTlhOTctNDVkNC04ZmQ5LWI0MmQwYmY2MDA3NiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTIyJnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTIy)\ \ ## Custom Contractor Website\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=23f0a0a63d865a1b9be3b7ed387be5db-1741701529189&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=23f0a0a63d865a1b9be3b7ed387be5db&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=29526160471.406902&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design)\ \ # Helios Solutions: Contractor's New Custom Website Launches with Intuitive Design and Lead Generation Capabilities\ \ [Inbound Marketing](https://www.walkwithpic.com/portfolio/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/portfolio/topic/website-design-development)\ \ \ \ \ \ \\|\ \ \ \ \ \ \ 3 minute read\ \ \ \ ![](https://www.walkwithpic.com/hubfs/mockup_helios_desk_4.jpg)\ \ [Helios\'a0Solutions](https://heliossolutionsusa.com/)\'a0is a Buffalo-based\'a0sunroom, balcony glass, and patio cover installer working specifically with\'a0Lumon\'a0products.\'a0Though Helios Solutions is a newer\'a0company, the owners\'a0have over 20 years of\'a0installation experience.\ \ - Company: Helios Solutions\ - Problem:\'a0They needed a\'a0user-friendly website to generate leads and showcase their work\ - Solution:\'a0Create a\'a0beautiful, intuitive WordPress website\ - Improvements:\'a0Lead generation, custom project gallery, new company logo\ - Tools Used:\'a0WordPress,\'a0Asana\ \ ## Problem: Growing Contractor Needs New Website Design\ \ The minds behind Helios Solutions needed an attractive website that could easily be found in search results, generate leads and shows off their newest work. They have already certified installers of Lumon\'92s retractable glass enclosures, but they were fast becoming a business as opposed to contractors who merely offered this as a service.\ \ ## PIC Services: Building a Lead Generating Website\ \ PIC worked with Helios Solutions to create their first company website in WordPress.\'a0To ensure this new website\'a0would effectively exhibit the company\'92s newest projects,\'a0our\'a0[design and development team](https://www.pittsburghinternetconsulting.com/website-design?__hstc=233832769.9906dff3596f0a082e86f57651d7beed.1741701528141.1741701528141.1741701528141.1&__hssc=233832769.1.1741701528141&__hsfp=1283270075) built a custom website with a project gallery that\'a0features photos of their latest projects with a description and detail of products that were used.\'a0\'a0 This allowed Helios to show off their work, expertise, and professionalism.\'a0Our team made this gallery feature user-friendly so our client could easily add more projects to the website as they got completed.\'a0In tandem with\'a0this custom design, PIC\'92s graphic design team needed to develop\'a0the company\'92s first logo.\ \ ## Solutions: Custom Website Project Plan\ \ Since there was no existing website, the PIC team worked quickly to develop this custom WordPress website and ensure Helios Solutions was able to begin attracting new business. With a new logo and color scheme selected, the website design and development team was able to move forward with the custom design. PIC created completely new content that would appear in search results to attract traffic as well as contact forms to generate leads for the client. In less than eight weeks, PIC had the website live for Helios Solutions.\ \ ## Results: Helios's Custom Website Launch\ \ While it\'92s still too early to review the performance of the new website\'92s traffic and lead generation, one look is all it takes to see that PIC delivered a beautiful, intuitive website for Helios Solutions.\ \ The client was thrilled with the design of their new website, as well as the ease of use on the back end for them to update it with newer projects.\ \ ![PIC-helios2](https://www.walkwithpic.com/hs-fs/hubfs/PIC-helios2.jpeg?width=2000&name=PIC-helios2.jpeg)\ \ - Post Button\ \ - Share\ - Facebook\ \ \ \ \ \ \ \ [![](https://static.xx.fbcdn.net/rsrc.php/v4/yn/r/GzgedhmzSQa.png)Share0](https://www.facebook.com/sharer/sharer.php?kid_directed_site=0&sdk=joey&u=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&display=popup&ref=plugin&src=share_button)\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFipq3dkAYEQKw1rwshZiqH2Xhjrw&portal_id=483844&pageId=54382801766&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=c7ad9b4c-28bd-45df-8953-e5542dddc467&contentType=blog-post&redirect_url=APefjpEGn7Q5-IhQ1bxV6lZAY0zjxK66-lU-BhpxTrwnlKNcWg1kfwyvBhKDUq3zh7_t6MKdX1Iv&hsutk=9906dff3596f0a082e86f57651d7beed&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fportfolio%2Fcustom-contractor-website-design&ts=1741701529344&__hstc=233832769.9906dff3596f0a082e86f57651d7beed.1741701528141.1741701528141.1741701528141.1&__hssc=233832769.1.1741701528141&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.9906dff3596f0a082e86f57651d7beed.1741701528141.1741701528141.1741701528141.1&__hssc=233832769.1.1741701528141&__hsfp=1283270075&hsutk=9906dff3596f0a082e86f57651d7beed&contentType=blog-post&pageId=54382801766)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.9906dff3596f0a082e86f57651d7beed.1741701528141.1741701528141.1741701528141.1&__hssc=233832769.1.1741701528141&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/portfolio/custom-contractor-website-design)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD04MThkMmY2Ny02MjRmLTRmNzEtOTM2Ny0yNWZlOGZkZDM3ZjQmcGF0aE5hbWU9L3BvcnRmb2xpby9jdXN0b20tY29udHJhY3Rvci13ZWJzaXRlLWRlc2lnbiZ2aXNpdG9ySWQ9ZWRjY2RkZWEtM2NiNC00YmNlLTg5ZjktMDE2ZmIzM2ZjZjA2JnZpc2l0SWQ9NzAxMzI0M2MtMjFiMS00OGJiLTkzZWQtMzcwYjdlNzA5MjU3Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MjkmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1Mjk=)\ \ ## Social Media Marketing Tips\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=2191bda158ec1a8f8a7c9b51569d85bc-1741701529245&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=2191bda158ec1a8f8a7c9b51569d85bc&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=8549697877.626894&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing)\ \ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Social Media Marketing\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/Featured-Images-Are-Important.jpg?width=596&name=Featured-Images-Are-Important.jpg)](https://www.walkwithpic.com/blog/featured-images-why-they-matter)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Featured Images: Why They Matter](https://www.walkwithpic.com/blog/featured-images-why-they-matter)\ \ 15 May 2020\ \ \ You take weeks or months to complete the perfect blog post or webpage. You have made infographics and charts, you have found images to tell your story. You have ensured that you have all the SEO tags...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/mision-vision-goals-plans.jpg?width=596&name=mision-vision-goals-plans.jpg)](https://www.walkwithpic.com/blog/9-social-media-marketing-tips-to-build-a-better-brand)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [9 Social Media Marketing Tips to Build a Better Brand](https://www.walkwithpic.com/blog/9-social-media-marketing-tips-to-build-a-better-brand)\ \ 08 Apr 2016\ \ \ If you went to the coffee shop this morning and didn\'92t post a picture on Instagram, did it even happen? Whether you like it or not, social media has quickly taken over our lives whether you work in...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/facebook.jpg?width=596&name=facebook.jpg)](https://www.walkwithpic.com/blog/how-to-run-a-facebook-contest)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [How to Run a Facebook Contest](https://www.walkwithpic.com/blog/how-to-run-a-facebook-contest)\ \ 23 Nov 2015\ \ \ Earlier this year, there were 1.4 billion active Facebook users around the world. The easy access to so many users\'92 timelines makes Facebook the perfect place for businesses to engage with their...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/shoe_sale_cat-1.jpg?width=596&name=shoe_sale_cat-1.jpg)](https://www.walkwithpic.com/blog/you-re-missing-the-point-of-social-media-marketing)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [You\'92re Missing the Point of Social Media Marketing](https://www.walkwithpic.com/blog/you-re-missing-the-point-of-social-media-marketing)\ \ 06 Oct 2015\ \ \ \'93How does posting a picture of a cat in a panda costume help me sell products?\'94 "#Halloween is coming soon - need #shoes to match my #pandacostume" The simple answer is that it doesn\'92t. But the...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/RomanOriginalsWebsite-1.jpg?width=596&name=RomanOriginalsWebsite-1.jpg)](https://www.walkwithpic.com/blog/social-media-marketing-the-dress)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [Social Media Marketing \'96 Why is \\#TheDress so Popular?](https://www.walkwithpic.com/blog/social-media-marketing-the-dress)\ \ 05 Mar 2015\ \ \ Last week, social media single-handedly launched a small British fashion company, Roman Originals, into international spotlight. CNN Money reported a 347% sales increase for the company after...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/restaurant.jpg?width=596&name=restaurant.jpg)](https://www.walkwithpic.com/blog/event-marketing-how-to-maximize-your-events)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ ## [Hey Restaurants, are your events being maximized?](https://www.walkwithpic.com/blog/event-marketing-how-to-maximize-your-events)\ \ 07 Oct 2014\ \ \ As a restaurateur, events can be a very lucrative part of your business strategy. They bring a lot of people into your establishment and also create an appeal that makes people want to come back. Are...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/off-menu-social.jpg?width=596&name=off-menu-social.jpg)](https://www.walkwithpic.com/blog/2014/06/off-menu-social-media-a-restaurants-guide-to-facebook-marketing.html)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [Off-Menu Social Media: A Restaurant's Guide to Facebook Marketing](https://www.walkwithpic.com/blog/2014/06/off-menu-social-media-a-restaurants-guide-to-facebook-marketing.html)\ \ 02 Jun 2014\ \ \ The Appetizer: A Quick Introduction for a Quick Guide There was a time, years and years ago now, where only tech companies and college student-run startup companies used Facebook to connect with...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/facebook-388078.jpg?width=596&name=facebook-388078.jpg)](https://www.walkwithpic.com/blog/2014/05/a-dish-well-prepared-the-three-most-effective-social-media-channels-for-restaurants.html)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [A Dish Well Prepared: The Three Most Effective Social Media Channels for Restaurants](https://www.walkwithpic.com/blog/2014/05/a-dish-well-prepared-the-three-most-effective-social-media-channels-for-restaurants.html)\ \ 20 May 2014\ \ \ Creating a Facebook, Twitter and Foursquare account for your business is as easy as maintaining your personal account.\ \ [Prev](https://www.walkwithpic.com/blog/topic/social-media-marketing/page/0) [1](https://www.walkwithpic.com/blog/topic/social-media-marketing/page/1) [2](https://www.walkwithpic.com/blog/topic/social-media-marketing/page/2) [Next](https://www.walkwithpic.com/blog/topic/social-media-marketing/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHmSjnhUvFB2xSqpmNBv6pb3mRaZQ&portal_id=483844&pageId=100010185805&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=7af82595-c582-468b-8bf9-9d987b8ffdda&contentType=listing-page&redirect_url=APefjpGBF5dlO_JkcSuW_DF_PNTmIu9O0ZJgsK9eK5jN-TUBnI3Z11oyb63nmz08zn6-HH56DX7k&hsutk=503e5c4f6c85060c8b5a5c1e55ba95b9&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Ftopic%2Fsocial-media-marketing&ts=1741701529209&__hstc=233832769.503e5c4f6c85060c8b5a5c1e55ba95b9.1741701528099.1741701528099.1741701528099.1&__hssc=233832769.1.1741701528099&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.503e5c4f6c85060c8b5a5c1e55ba95b9.1741701528099.1741701528099.1741701528099.1&__hssc=233832769.1.1741701528099&__hsfp=1283270075&hsutk=503e5c4f6c85060c8b5a5c1e55ba95b9&contentType=listing-page&pageId=100010185805)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.503e5c4f6c85060c8b5a5c1e55ba95b9.1741701528099.1741701528099.1741701528099.1&__hssc=233832769.1.1741701528099&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0yZmE4OTcwMi01ZDUyLTQ2ODItYjQwZS03YTNmYTA2YzhlOGYmcGF0aE5hbWU9L2Jsb2cvdG9waWMvc29jaWFsLW1lZGlhLW1hcmtldGluZyZ2aXNpdG9ySWQ9YzViNmJiMTAtMTQ2OC00NzE2LWE2OWEtNjEzNTg4ZWEzM2QyJnZpc2l0SWQ9ZDg1ZWRmNzUtYTYzNS00OTE3LWI5YzgtYThlMzQ1NGY3NDJmJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MjkmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1Mjk=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Ecommerce Website Launch\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=994e261c19673dd6cf5d8dfce470d7c7-1741701528324&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=994e261c19673dd6cf5d8dfce470d7c7&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=94781214667.00204&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch)\ \ [E-Commerce](https://www.walkwithpic.com/case-studies/topic/e-commerce)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/topic/website-design-development)\ \ # New Ecommerce Website Launch in Less than 30 Days\ \ ![PIC-COL-featured_img_1200x628](https://www.walkwithpic.com/hubfs/PIC-COL-featured_img_1200x628.jpg)\ \ Company\ \ Columbus Supply\ \ Problem\ \ Hosting Company shut down and gave them 3 weeks to move their site\ \ Solution\ \ Provide an updated eCommerce website on Word Press\ \ Improvements\ \ Website Design, Shopping Experience\ \ Tools Used\ \ Word Press, WooCommerce, Hot Jar, Google Analytics\ \ ## Overview:\ \ [Columbus Supply](https://www.columbussupply.com/)\'a0provides products and equipment that is designed for fire departments, the federal government, U.S. Armed Forces, rescue teams, police, in industrial settings, all the way down to the individual customer. They have been in business since 1997.\ \ ## Problem:\ \ Outdated Website Design\ \ Columbus Supply created its website at its launch in 1997. Aside from upkeep for maintenance, they had left the site alone until their hosting company told them they were shutting down in 2021, and as a result, the Columbus Supply site would be pulled offline. The biggest issue is they gave Columbus Supply just three weeks to move their site to a new server.\ \ ## PIC Services:\ \ Utilizing WordPress and WooCommerce to update our clients site\ \ Pittsburgh Internet Consulting worked with Columbus Supply to create a new launchpad website in WordPress. To get the site launched in such a short timeframe, our [website design and development](https://www.walkwithpic.com/b2b-website-design) team prioritized the overall aesthetic design of the site while paying special attention to core landing pages. On top of creating the site, PIC worked with Columbus Supply to improve their understanding of WordPress and WooCommerce. PIC introduced these tools to the client during the build process which meant that the Columbus Supply team had a good understanding of their new eCommerce platform on day one of the site launch.\ \ ## Solutions:\ \ Fast Turnaround for Completely Revamped Site\ \ In just three weeks, PIC was able to get their [new e-commerce website](https://www.walkwithpic.com/ecommerce-website-development) live under their new hosting service. To improve the shopping experience, PIC set up product pages and added customized categories to better organize their offerings across the site. Following the launchpad website, PIC and Columbus Supply worked together to add an inventory management integration, create a login section for vendors, set discounts, create and send invoices, and more.Within just a month's time, Columbus Supply had the ability to completely process orders from WordPress using WooCommerce and software to manage shipping.\ \ ## Results:\ \ Stunningly Improved Website Design\ \ One glance at a before and after shot is all you need to see the improvements from an outdated site, to a fully functioning, customer-friendly site.\ \ ## Related Case Studies\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-RNR-featured_img.jpg?width=365&name=PIC-RNR-featured_img.jpg)](https://www.walkwithpic.com/case-studies/sos-inventory-integration-woocommerce)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing), [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [SOS Inventory Integration for WordPress Using WooCommerce](https://www.walkwithpic.com/case-studies/sos-inventory-integration-woocommerce)\ \ Overview Rock N Rescue provides gear and equipment designed for a variety of industries and...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/SC-mockup-1.webp?width=365&name=SC-mockup-1.webp)](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing), [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ## [Online Ad Operations Strategy Triple Sales and Put Local Portal Back on Top](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ Overview StateCollege.com is an advertiser-supported online portal that provides local news,...\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFfTrCUl2dBmKRSui2T4OTV4ZA0bQ&portal_id=483844&pageId=72763178645&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=c5ace233-9f6f-41f7-8b2c-8b54cf603bfc&contentType=blog-post&redirect_url=APefjpEWahmli4J52gosV5IPjZZ-A9Wi8MJ_MG-dKrZ21I-chQO25odhWUYFKLs5iPncMWiQiHtx&hsutk=76d3c846c2a84d56badffe5692e75166&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fecommerce-website-launch&ts=1741701528740&__hstc=233832769.76d3c846c2a84d56badffe5692e75166.1741701527681.1741701527681.1741701527681.1&__hssc=233832769.1.1741701527681&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.76d3c846c2a84d56badffe5692e75166.1741701527681.1741701527681.1741701527681.1&__hssc=233832769.1.1741701527681&__hsfp=1283270075&hsutk=76d3c846c2a84d56badffe5692e75166&contentType=blog-post&pageId=72763178645)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.76d3c846c2a84d56badffe5692e75166.1741701527681.1741701527681.1741701527681.1&__hssc=233832769.1.1741701527681&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies/ecommerce-website-launch)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1mYWZlNjk2Ni0zMTJmLTQ2NzktYjE2Yy1iMDU0OTVhZjFkZDYmcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcy9lY29tbWVyY2Utd2Vic2l0ZS1sYXVuY2gmdmlzaXRvcklkPTA2YWVmMjViLTcyOTgtNDE1OS1hOGY1LTRmZGQ0NGE3ODU0YyZ2aXNpdElkPTA3MmRjMTVhLTFjZTktNDBkMy04OGNhLTQ2MmNkOTJiOWVhMyZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTI4JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTI4)\ \ ## SEO Content Writing Tips\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=b3f815147587ecfc00069e324b75b074-1741701529138&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=b3f815147587ecfc00069e324b75b074&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=69088546272.40887&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fwriting-seo-friendly-content)\ \ # Essential Tips for Writing SEO-Friendly Content That Ranks\ \ [SEO](https://www.walkwithpic.com/knowledge/topic/seo)\ \ \ \\|\ \ \ Feb 25, 2025 3:52:33 PM\ \\|\ \ \ \ \ \ \ 3 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/Recurso-2-1.webp)\ \ Do you want more traffic from Google? You don\'92t need to be an SEO expert! Just follow these quick, actionable tips to create content that ranks and attracts customers.\ \ 1. **Complete at least SOME keyword research.**\ \ You need to have some idea of what people are searching for. You can use free tools like Google Keyword Planner or Ubersuggest. One of our favorite methods is to simply do a Google search for your topic idea. Look at the top results. Click through to their webpage and see if you can identify common themes.\ \ \ \ You can also start typing in the search bar, and Google will suggest search. These are based on what other users are searching for. It can be a great place to establish a solid primary keyword based on user data.\ \ 2. _Focus on long-tail keywords (e.g., \'93best coffee shop in Austin\'94 instead of just \'93coffee\'94)._\ \ Broad terms may have more traffic, but they\'92re also significantly more competitive. It\'92s usually a lot harder to identify and match the intent with broader terms. Use specific, long-tail terms to establish a clear focus for your article.\ \ 3. _Make Your Content Easy to Read_\ \ Nobody likes a wall of text. Break it up with short paragraphs, bullet points and headings (H1, H2, H3). This makes it easier to skim and keeps visitors on your page longer.\ \ 4. _Answer questions and be helpful_\ \ Google rewards helpful, valuable content. Answer customer questions, solve problems and write in a conversational tone. Use the special \'93SERP features\'94 within search results like the \'93People Also Ask\'94 section. These are a great source of common questions related to your topic.\ \ 5. _Optimize Your Title and Meta Description_\ Your title tag is the first thing people see on Google. Make it clear, engaging and include your keyword. Your meta description should explain more about the content and encourage clicks.\ \ Recommended Reading: [What Are Meta Tags in SEO? The Complete Beginners Guide](https://www.walkwithpic.com/knowledge/what-are-meta-tags-seo)\ \ 6. _Use Internal Links to Keep Visitors Engaged_\ Link to other relevant pages on your website to keep visitors on your site longer. It also helps search engines better understand your site and its content. Be sure to include relevant anchor text on your internal links.\ \ Example: _Check out our guide to local SEO for more tips._\ \ 7. _Use Keyword Variations Naturally in Headings and Throughout Your Content_\ \ You don\'92t need to stuff keywords everywhere, but it is important to make it clear what your main topic is. Include your main keyword in:\ \ \ \ \ - The URL, meta **title and h1**\ - The **first paragraph**\ - At least **one subheading**\ - **Naturally throughout the body text**\ 8. _**Use High-Quality Images (With Alt Text!)**_ Images make your content more engaging. But don\'92t forget to add alt text (a short description of the image) so Google can understand it.\ \ Example Alt text: _\'93Small business owner working on SEO strategy.\'94_\ \ 9. _Update Your Content Regularly_ Google loves fresh content. Update old blog posts, add new stats and keep things relevant to stay competitive in search rankings. Including years throughout your article is a great way to indicate updated content to users and search engines.\ \ \ ## Use These SEO Content Writing Tips for More Effective Content\ \ SEO doesn\'92t have to be complicated. Select a specific keyword, focus on writing helpful content, make it easy to read and optimize key elements like titles, headings and links.\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.d85a2d0146ea9538b8da3271e8533bf7.1741701528416.1741701528416.1741701528416.1&__hssc=233832769.1.1741701528416&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.d85a2d0146ea9538b8da3271e8533bf7.1741701528416.1741701528416.1741701528416.1&__hssc=233832769.1.1741701528416&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/writing-seo-friendly-content)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0xNDY4ZDBiNC0wMjkyLTRkZjAtOWI0NC01NjU4NmIwY2Y0NTYmcGF0aE5hbWU9L2tub3dsZWRnZS93cml0aW5nLXNlby1mcmllbmRseS1jb250ZW50JnZpc2l0b3JJZD0xMDdlODVkNi03YWZmLTQ4N2MtYWQ4Yi1kZDk2YTkzMTk5YTAmdmlzaXRJZD05NWRjNjk1NC1mNzNjLTQ3ZTctOWJlMi03MzA1YTRlYmExOTAmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTUyOSZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTUyOQ==)\ \ reCAPTCHA\ \ ## Hero's Journey Marketing\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=31a0071bdefd09b298907b7e8d659929-1741701528734&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=31a0071bdefd09b298907b7e8d659929&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=79777649606.9254&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide)\ \ # Hero's Journey Marketing: Empower Your Brand to Lead and Succeed\ \ [Content Marketing](https://www.walkwithpic.com/blog/topic/content-marketing)\ \ \ \\|\ \ \ 22 Nov 2024\ \\|\ \ \ \ \ \ \ 7 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/heros-journey-marketing.webp)\ \ Structuring your marketing content strategy with the hero\'92s journey storytelling method will empower your brand to lead in your industry and your company to succeed in its goals. Beyond an entertaining adventure, hero\'92s journey marketing allows your potential clients to see themselves as the Hero in your branded content. You can curate a fail-proof guide that leads them from online problem-solver to happy customer. This post will further explain what hero\'92s journey marketing is, how to develop and apply your Hero\'92s story, and more.\ \ In the 90s, author Joseph Campbell published a guide for authors writing stories that champion their main character. The success of the most iconic adventure stories, such as Lord of the Rings, is attributed to the hero\'92s journey storytelling method. Your ideal customer might not be a Hobbitses on an epic quest, but throwing the One Ring into the fiery pits of Mordor might be the marketing equivalent of your customer finding the very best in compliance solutions.\ \ ![hero's journey brand storytelling](https://www.walkwithpic.com/hs-fs/hubfs/Hero-Journey-Graphic.webp?width=1200&height=400&name=Hero-Journey-Graphic.webp)\ \ ## What is Hero's Journey Marketing?\ \ More recently, marketing genius, Robert Rose, mapped a way to apply the hero\'92s journey method to a content strategy. The concept is much the same, but the terms are not intuitive to [marketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing). However, this framework translates seamlessly into your content strategy. By casting your customers as your Hero, your content empowers them to face challenges and ultimately succeed. Your role as a brand is not to be the hero but to guide your Hero through their journey, providing solutions to their problems along the way.\ \ ### How to Apply the Hero's Journey to Brand Storytelling\ \ The stages of the hero\'92s journey are summarized as follows:\ \ #### Act 1: Begins with the day-to-day tasks, before the hero experiences a catalyst of change.\ \ - \'93The Call to Action\'94\'97Something happens in the hero\'92s life that creates a need for change or a solution.\ - \'93Refusing the Call\'94\'97The hero tries to ignore the need for change or a solution and experiences the consequences.\ - \'93Enter the Mentor\'94\'97A trusted confidant enters the story to assist the hero in accomplishing their mission.\ - The Hero comes to a \'93Crossroads\'94\'97The hero must decide to leave the comfort of normal life to pursue the adventure and find the solution to their new need or problem.\ \ #### Act 2: \'a0The hero chooses to pursue the solution and undergoes a period of transformation.\ \ - \'93Test and Challenges\'94 \'97Stepping away from home presents drama and conflict for the hero. Without conflict, the story would not be worthwhile.\ - \'a0\'93Approach to the Center of the Unknown\'94\'97Describes the ambiguity of figuring out where the hero will find their solution and navigating the new-to-them path.\ - \'a0\'93The Ordeal\'94 \'97How the journey to their solution unfolds, for better or worse.\ \ #### Act 3: In \'93The Return\'94, the hero leaps the proverbial chasm and takes hold of their goal.\ \ - \'93The Reward\'94\'97Through dangers untold and hardships unnumbered, the hero faces down the Goblin King and wins her brother back! In other words, the journey pays off.\ - \'93The Road Back\'94\'97The hero creates a new sense of normal with their newfound solution.\ - \'a0Finally, the hero returns home, and everyone they left behind to pursue their goal hears of their epic adventure, setting an example or precedent for similar challenges in the future.\ \ ### ![using the hero's journey in marketing](https://www.walkwithpic.com/hs-fs/hubfs/heros-journey-marketing-1.webp?width=1200&height=629&name=heros-journey-marketing-1.webp)\ \ ### Using the Hero\'92s Journey in Marketing\ \ Storytelling makes marketing so much more exciting. There does not need to be a Bridgerton-level of drama, conflict, and emotion, but demonstrating true-to-life scenarios in your content will help your hero realize you truly mean to help people, not just sell a product.\ \ PIC breaks down the literary hero\'92s journey into a marketing content strategy\'97the [Hero Mission Strategy](https://www.walkwithpic.com/hero-mission)\'97with six chapters:\ \ #### Awareness and Engagement\ \ - Encompasses life before, what might have caused the need to arise, and what problems your Hero might experience without the solution.\ - **Example**: Before someone searches \'93best electrical generators for commercial use,\'94 they might start with \'93what to do when your business loses power?\'94 Your clients\'97or Heroes\'97must start somewhere, and often it\'92s a problem needing to be solved. Traditional marketing promotes the solution, but your Hero can\'92t go from chapter one to the end without some guidance.\ \ #### Consideration and Building Trust\ \ - Content becomes a step-by-step guide, helping your Hero navigate an industry with which they might not be familiar.\ - **Example**: So much goes into installing an in-ground pool, but your Hero is considering taking on the project themselves. Many people do. To set your brand up as an authority in custom pool designs, publish content to help Polly-the-DIY-Pool-Guy get a full grasp of doing it themselves and where to turn when they get stuck.\ \ #### Decision and Action\ \ - \'a0Help your Hero navigate their options. Be a mentor. Hold their hand through the consideration and decision phases. Being a trustworthy mentor, or authority in your industry, means you know when to tell potential clients that yours are not the droids they are looking for. Set realistic expectations for navigating relationships in your industry after the purchase decision is made.\ - **Example**: Think of potential clients you lose right before making the deal. Why did they back out at the last minute? Three main culprits could be the price was too high, the timeframe you offered didn\'92t work for them, or the quality of your work\'97based on client reviews\'97was not what they were looking for. If they backed out for one or more of these reasons, your business did not meet their desired outcome. Build content at this stage to clearly articulate your understanding of the hero\'92s desired outcome and how you will meet or exceed expectations.\ \ #### Implementation and Adoption\ \ - \'a0Demonstrating what \'93right\'94 should look like when your Hero makes their choice, even if they choose to work with another company. Transparency in content further establishes your brand as a trusted guide.\ - **Example**: Once a Hero signs a contract, what should they expect from the business relationship? These pieces of content move your Hero through industry best practices, red flags of predatory behavior, and outcomes your business specializes in.\ \ #### Retention and Loyalty\ \ - Be very careful not to write content solely for potential clients. Nor should a marketing department only provide information to those who are already familiar with their brand. This stage includes content that would further enrich the lives of current patrons.\ - **Example**: Publish educational content for your existing clients. Explain how to keep their newly painted house in tip-top condition or provide winter maintenance tips for your industrial-sized generators. Being an authority does not end with the purchase; your Heroes are your Heroes even after they become your clients or customers. Demonstrate gratitude to your past customers with information they can use after the fact.\ \ #### Advocacy and Expansion\ \ - What is next for your clients? Maybe a pillar of your company is consistency. Build on this idea by developing content that explores the benefits of return business or plans for the future.\ - **Example**: Seamlessly incorporate your up-sell strategy through more storytelling. Gandolf didn\'92t abandon Bilbo after their return from Misty Mountain. He remained in business to assist the next generation, staying top-of-mind with his magical firework displays until he was needed again. You can create raving fans of your business by recognizing and exploring opportunities to continue supporting your heroes.\ \ ### ![hero's journey marketing](https://www.walkwithpic.com/hs-fs/hubfs/hero-journey-marketing-ideation.webp?width=2400&height=430&name=hero-journey-marketing-ideation.webp)\ \ ### Identifying Your Brand as the Guide for Your Hero\'92s Journey\ \ Transforming your brand from a semi-truck into the leader of the Autobots might seem like science-fiction. The key to setting your brand up to be your ideal customer\'92s guide, or mentor in the story, is to be genuinely helpful. You must know your Hero to find out what motivates them.\ \ #### Recognizing Your Hero\'92s Traits\ \ After you\'92ve defined your Heroes, marry their desire for your business with your brand\'92s core values. What sort of Hero would prize durability? Likely a Hero who is greatly inconvenienced if the product were to break and would find great value in one that did so less often. They might focus on a single task for a long period of time and hold a trait of diligence, be detail-oriented, and have a no-nonsense attitude. Match your Hero\'92s traits to your core values and approach your storytelling from that perspective.\ \ #### Does Hero\'92s Journey Marketing Work? Measuring the Impact of Your Hero\'92s Story\ \ This framework taps into human psychology by engaging customers on an emotional level. By positioning your brand as the guide and your customer as the Hero, you help them feel understood and empowered. This storytelling technique fosters a stronger connection between your brand and your audience, leading to increased loyalty and advocacy.\ \ Pay attention to the content pieces that receive the best reception, highest click-through rate, highest engagement time, etc. Read through the comments and keep up with the conversation. Are people throwing tomatoes at your performance? Track the results of your storytelling just as you would a major marketing campaign or advertising strategy.\ \ No feedback _is_ feedback. Continue to adjust your content and story until your message resonates with the right heroes.\ \ ## Hero\'92s Journey Marketing Transforms Brand Storytelling and Customer Engagement\ \ Challenge your marketing strategy to guide your ideal client through the twists and turns of your industry by taking a mentor approach. Adopting the hero\'92s journey marketing strategy means you shift the focus of your content from depicting your business as the sole provider of best-ever services to an infinitely helpful resource people trust to turn to for help.\ \ PIC \'93Walks With You,\'94 the marketing Hero, on your journey to stronger strategies and content that works. We take you step-by-step through [applying our Hero Mission Strategy](https://www.walkwithpic.com/hero-mission) to your specific brand. If you are ready for a trusted mentor to guide you, [contact us](https://www.walkwithpic.com/contact-us) today and schedule a consultation.\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ![Michael Dill](https://www.walkwithpic.com/hs-fs/hubfs/Mike_Dill_Profile_1200x1200-1.jpg?width=200&height=200&name=Mike_Dill_Profile_1200x1200-1.jpg)\ \ #### [Michael Dill](https://www.walkwithpic.com/blog/author/michael-dill)\ \ No website, email, blog, or marketing campaign is complete without content, which is where Michael comes in. Whether you need to succinctly and effectively address certain pain points, communicate the many benefits of your products and services, or just want stand out from the crowd, Michael will use his years of experience to make it happen.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJhx%2Ba78N0dRSLZXyHptXlo4xRQd5MmXiTl4Q8gAHkn%2FFKM8Ny4%2FNble7xcAx0iOnDxuDtOSWsDPvYwilhGGRPqs1T1fsKaAUSwWbHWv90PrZZ1VEy%2Fu9PeE75D39nm4Nwyum4OKNyc61p%2F%2BvzOkXdI9RBPAKI%2Bo2pcf9LUbWbfw8t7zdIK1oCGQI0dBYOIUVeJl2zUCejPOQQS%2Bg%3D%3D&portalId=483844&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&pageTitle=Hero%E2%80%99s+Journey+Marketing+%7C+Using+Storytelling+in+Marketing&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=58af798e3caca594cb5526f566649443&hssc=233832769.1.1741701527798&hstc=233832769.58af798e3caca594cb5526f566649443.1741701527798.1741701527798.1741701527798.1&pageId=181862106686&analyticsPageId=181862106686&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&contentType=blog-post)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIpGzMvWTEiZfNu0VZpTlgj%2F16NMYenJ6iZjCoEt%2B%2B6WB9%2Bvu1KtY5HR99nX3AtA0KaTCnegvpKVrB5WoiCPKmGdY%2BffAhzTfzZpbro62F6F0ohxLjGYCyqVVuD3tBpiwlGCJTVHhigcsWRQZA9j0KdI4eFLuSvrtA3mESzu0zOXdYxiQNksFS8h2qolLM9wMhAUvrC&portalId=483844&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&pageTitle=Hero%E2%80%99s+Journey+Marketing+%7C+Using+Storytelling+in+Marketing&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=58af798e3caca594cb5526f566649443&hssc=233832769.1.1741701527798&hstc=233832769.58af798e3caca594cb5526f566649443.1741701527798.1741701527798.1741701527798.1&pageId=181862106686&analyticsPageId=181862106686&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&contentType=blog-post)\ \ ## Related Resources\ \ Targeted Content Strategy Makes New Service Launch a Success\ \ [Read more](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ SEO-Friendly HubSpot Website Development\ \ [Read more](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ Online Ad Operations Strategy Triple Sales and Put Local Portal Back on Top\ \ [Read more](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ Buyer Persona Marketing - Why It Works\ \ [Read more](https://www.walkwithpic.com/blog/buyer-persona-marketing)\ \ Using Online Videos for Content Marketing\ \ [Read more](https://www.walkwithpic.com/blog/using-online-videos-for-content-marketing)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kGxOuLYRvUZ4MUFFR6i8C42BbXYqQ&portal_id=483844&pageId=181862106686&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=a191ab90-4403-4695-a2aa-85d01fcd46a3&contentType=blog-post&redirect_url=APefjpHslV9UkJKwX3jbbHFLODzNj-DCtdF3DFeZWqj-TNprwNgGv-ZSg2mPwe4_wNOeK7D2Awnl&hsutk=58af798e3caca594cb5526f566649443&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fhero-journey-marketing-guide&ts=1741701528770&__hstc=233832769.58af798e3caca594cb5526f566649443.1741701527798.1741701527798.1741701527798.1&__hssc=233832769.1.1741701527798&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.58af798e3caca594cb5526f566649443.1741701527798.1741701527798.1741701527798.1&__hssc=233832769.1.1741701527798&__hsfp=1283270075&hsutk=58af798e3caca594cb5526f566649443&contentType=blog-post&pageId=181862106686)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.58af798e3caca594cb5526f566649443.1741701527798.1741701527798.1741701527798.1&__hssc=233832769.1.1741701527798&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/hero-journey-marketing-guide)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1hNWI3MDJkZC1jNzg3LTQxMTUtOTI2ZS1mODUxOTgzNjM0YzImcGF0aE5hbWU9L2Jsb2cvaGVyby1qb3VybmV5LW1hcmtldGluZy1ndWlkZSZ2aXNpdG9ySWQ9MTc4YTYwM2QtM2JlMS00NzFkLTk3NzItYWU3MDg4MWE4ZmVjJnZpc2l0SWQ9NDAxOWY5ODctYTU1Ni00OTgyLTlkODEtYzNkMDc0NzA2MGI5Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MjgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1Mjg=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## E-Commerce Case Studies\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=7cae6e5ea8c51f49cd6fc43440ea61ab-1741701528330&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=7cae6e5ea8c51f49cd6fc43440ea61ab&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=67396371918.756584&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce)\ \ # Case Studies\ \ We strive every day to help our customers reduce friction and improve momentum in their growth stack. Take a look at some of the projects we have completed to help our clients grow better.\ \ ![PIC-case-studies-icon](https://www.walkwithpic.com/hubfs/case_studies/PIC-case-studies-icon.svg)\ \ Case Studies about\ \ ## E-Commerce\ \ ### All Categories\ \ - [Inbound Marketing (16)](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ - [Featured Website Design & Development (6)](https://www.walkwithpic.com/case-studies/tag/featured-website-design-development)\ - [Content Marketing (4)](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ - [Featured Hubspot Clients (3)](https://www.walkwithpic.com/case-studies/tag/featured-hubspot-clients)\ - [E-Commerce (2)](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ - [HubSpot (1)](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ [![Mountaineer World website](https://www.walkwithpic.com/hs-fs/hubfs/PIC_MW_portfolio_featured_image.jpg?width=588&name=PIC_MW_portfolio_featured_image.jpg)](https://www.walkwithpic.com/case-studies/a-timely-shopify-integration-and-revamped-website)\ \ [E-Commerce](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [A Timely Shopify Integration and Revamped Website](https://www.walkwithpic.com/case-studies/a-timely-shopify-integration-and-revamped-website)\ \ Overview Mountaineer World is a family-owned retail store and e-commerce website that offers an...\ \ \ [![columbus supply new website](https://www.walkwithpic.com/hs-fs/hubfs/PIC-COL-featured_img_1200x628.jpg?width=588&name=PIC-COL-featured_img_1200x628.jpg)](https://www.walkwithpic.com/case-studies/ecommerce-website-launch)\ \ [E-Commerce](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [New Ecommerce Website Launch in Less than 30 Days](https://www.walkwithpic.com/case-studies/ecommerce-website-launch)\ \ Overview: Columbus Supply provides products and equipment that is designed for fire departments,...\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFjCRUFeWX_hsGprthNLnsQt7Z76w&portal_id=483844&pageId=68713508945&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=23b96ef2-9a55-49a7-97e1-1591705d72b6&contentType=listing-page&redirect_url=APefjpHiEBrOfKM3FFA8Er7vBMhZEIbKYSFFVp3ibxocIOGVjtUHUpHtx7l2txynHz-U2P9Ftuen&hsutk=9c4f088ad06afc7496d8b89da7afdb50&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Fe-commerce&ts=1741701528746&__hstc=233832769.9c4f088ad06afc7496d8b89da7afdb50.1741701527791.1741701527791.1741701527791.1&__hssc=233832769.1.1741701527791&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.9c4f088ad06afc7496d8b89da7afdb50.1741701527791.1741701527791.1741701527791.1&__hssc=233832769.1.1741701527791&__hsfp=1283270075&hsutk=9c4f088ad06afc7496d8b89da7afdb50&contentType=listing-page&pageId=68713508945)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.9c4f088ad06afc7496d8b89da7afdb50.1741701527791.1741701527791.1741701527791.1&__hssc=233832769.1.1741701527791&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1mZjk2ZGEyNy0zZjg1LTQyZTMtOWQ5OC0xODI2ZDIxM2ViZWYmcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcy90YWcvZS1jb21tZXJjZSZ2aXNpdG9ySWQ9ZjcxZTc2MDctOTMxNS00ZGRkLWE2MzMtMzM0MDQ3ZDBmNmFkJnZpc2l0SWQ9MTM5OWZmY2UtOTdkYS00YTdiLWI3NzktN2VlZGM1NTJkNzI4Jm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MjgmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1Mjg=)\ \ ## Funnel vs Flywheel\ # Marketing Funnel or Flywheel?\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \\|\ \ \ 19 Sep 2018\ \\|\ \ \ \ \ \ \ 10 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/flywheel-or-funnel.jpg)\ \ ## Hubspot Tries to Reinvent \'93Inbound Marketing\'94 as \'93Growth Marketing\'94\ \ ### Is the Funnel Broken?\'a0 Hubspot believes the Flywheel is Better.\ \ The basic case that Hubspot is making by shifting themselves and their agencies to a flywheel rather than a funnel comes down to two primary points:\ \ 1. Customers are an input to marketing and sales, not just an output\ 2. Funnels are a linear process where the energy you put in is lost when you acquire or don\'92t acquire a customer. Flywheels store and release energy to continue to feed your company\'92s growth.\ \ ![Funnel](https://www.walkwithpic.com/hs-fs/hubfs/Funnel.jpg?width=1050&name=Funnel.jpg)![flywheel-inbound-method-lifecycles](https://www.walkwithpic.com/hs-fs/hubfs/flywheel-inbound-method-lifecycles.png?width=1200&name=flywheel-inbound-method-lifecycles.png)\ \ My favorite pieces of the flywheel concepts presented by different Hubspotters at [Inbound 2018](https://www.inbound.com/) were the concepts related to friction/force and related to the customer journey. To paraphrase:\ \ - Your customer\'92s journey begins the first time they ever hear about your brand and it ends\'85. **NEVER**\ \ - Flywheels are most effective when you can reduce friction while applying force to the right component of your company\'92s flywheel\ \ Whether you are willing to adopt the new flywheel or stick to your funnel, you need to recognize that your customer\'92s experience with your company will impact their long-term revenue and your ability to market and sell to other customers in the future.\ \ Your company also needs to be thinking about where you should apply forces to your marketing and sales efforts as well as where you can reduce friction. Do you need to apply force to customer acquisition, conversion or do you need to improve your service and net promoter score?\ \ ### Where is the friction in your company\'92s marketing?\ \ ### ![friction](https://www.walkwithpic.com/hs-fs/hubfs/friction.jpg?width=1365&name=friction.jpg)\ \ Having been in the online marketing field for about twenty years, I\'92ve seen all types of friction. The most common type of friction I see is between departments at an organization.\ \ **Sales and marketing teams** are often the source of the friction. They are sometimes competitive and not cooperative.\ \ - Sales desires prospects of a certain type and marketing is not generating enough of those types of leads.\ \ - Marketing is often planning campaigns or promotions without aligning them with sales goals and targets.\ \ How your sales and marketing teams are aligned is key to reducing friction. It\'92s absolutely imperative that you company has a **good process to hand a lead from marketing qualified lead to sales qualified lead** and then from **closed-lost back to your nurturing efforts**.\ \ **Product and service delivery** can often be a giant source of friction. Ultimately if your customers are not delighted by what you are delivering, then your sales and marketing will fail or struggle.\ \ Simply by improving marketing and generating more leads and sales, you will not be successful. You may temporarily increase revenues, but any gains here would be temporary. To help your overall marketing, **start by improving customer satisfaction**.\ \ **Leadership** might be the primary source of friction in your company. In many small to mid-sized businesses that we work with, this can be the case.\ \ It can take the shape of unreal expectations and an inability to try new things.\ \ It usually goes like this:\ \ - The C-level wants more leads and sales but doesn\'92t want to change strategies or platforms to adapt to 2018.\ - They hire a growth marketer or agency but are wed to cold calling and trade shows.\ - The result is attempting to implement inbound software and strategies to an outbound or broadcast mentality.\ \ If leaders want a change in results, then they have to be **willing to accept a change in strategies**.\ \ Empower your marketing team and hold them accountable. If you are a leader who might be causing some friction, think about ways you can **empower your people and reduce the drag on their motivation**.\ \ **Employee Relations and HR** can be a major source of friction.\ \ If your team is unhappy or you have high turnover, it\'92s unlikely that any sales and marketing effort will turn out a strong ROI. If your company has a bad work environment, it is going to pose **serious challenges to your flywheel**. It is likely to be the cause of product or service failures and **leads to inefficiencies at every stage of decision making**.\ \ When you recognize problems in your staff, fix those before investing in lead generation or nurturing activities. Make sure your core strengths are functioning and then promote them.\ \ ### What is \'93Growth Marketing\'94 or \'93Growth Marketers\'94?\ \ Honestly, before Inbound, I had never heard the phrase. I attended [Rachel Leist\'92s](https://twitter.com/rachelleist) session on growth marketing and loved the concept. Here are some core points from her presentation:\ \ - First, growth marketers have a full funnel focus\ - Next, they integrate the marketing and product teams as closely as possible\ - Third, they focus on impact\ - Fourth, they have an experimental mindset\ - Finally, they are analytics (or data) crazy!\ \ I believe that that 3-5 also describe good \'93inbound marketers\'94. But one and two are the key here.\ \ Rachel used the phrase \'93SPARKETING\'94 or the merger of Sales + Product + Marketing.\ \ As inbounders, we are usually willing to give up the connection to products or sales if we have a contract or relationship with the marketing team. But this simply handcuffs your marketing efforts.\ \ If you have true alignment in these three departments, everyone who is working on increasing sales and revenue will be more effective.\ \ My key takeaway on growth marketers is that they are **willing to apply force at any stage of the flywheel**. They will use marketing concepts, data and messaging to do whatever is needed to secure revenue gains. I would describe it as a more holistic approach to marketing than most companies are used to.\ \ ### How Does that Differ from \'93Inbound Marketing\'94?\ \ It doesn\'92t. **[Inbound marketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing) remains an absolutely critical component** of growth marketing.\ \ When you market to your targeted personas, your company needs to engage them in an inbound way, not through INTERRUPTION or BROADCAST marketing.\ \ In 2018, **buyers want to interact with your brand on their terms**.\ \ - They fast forward through your TV ads or browse their second screen while they air.\ - They gab during your radio ad or surf channels.\ \ But when your buyers are ready, they will search the web, search their e-mail inbox or ask for a recommendation on Facebook.\ \ Will your company be there when they ask for that information?\'a0 That is inbound marketing.\ \ Clients differentiate between organic, paid search, social media marketing, and e-mail marketing. These are all great channels for inbound. The key to all of them is the user has the choice, **the user has the power**. The user is coming \'93inbound\'94 to your company. An effective inbound marketing campaign will **leverage all of these channels and more**.\ \ This doesn\'92t mean that interruption and broadcast marketing doesn\'92t have a place in your marketing efforts. For many brands broadcast is absolutely critical to brand awareness and differentiation. But when you run effective branding campaigns, it will be **your inbound marketing that needs to convert the buyer when they act** on your broadcast. Your digital, your lead capture, your automation and your follow up will be the difference between successful and unsuccessful media buys.\ \ ### Will Hubspot\'92s Brand Shift from Funnel to Flywheel work and gain adoption?\ \ With more than 2000 partners worldwide, Hubspot has the megaphone to drive awareness of their flywheel. Add to this network of delighted promoters and their customer base and Hubspot will have many people doing the promotion of the flywheel concept for them.\ \ _This blog post is a perfect example of that!_\ \ In addition, Hubspot has their own successful blog and content marketing efforts that they can leverage to promote awareness and adoption of the flywheel.\ \ Consider what Hubspot has done with the phrase \'93inbound marketing.\'94\'a0 How often do you hear that phrase and not hear \'93Hubspot\'94 somewhere in the same conversation?\'a0 Hubspot has:\ \ - Invented and branded this term\ \ - successfully taught people how to do it right\ \ - educated the marketplace on how effective it is as compared to outbound or direct marketing\ \ - created an industry of agencies who are dedicated to its philosophy of inbound marketing\ \ Based on the logic of the flywheel and Hubspot\'92s success with the phrase \'93inbound marketing\'94, I believe there will certainly be conversations of flywheel versus funnel in the next 1-2 years.\ \ In boardrooms and coffee rooms, executives and marketing directors will be discussing this concept and considering their alignment with sales, service, marketing and product. As they consider these handoffs from department to department, they will be seeking ways to reduce friction and increase the success of their organizations. Whether they do this with a funnel graphic or flywheel graphic on the whiteboard, it will have an impact on the world of inbound marketing.\ \ > Overheard on [#INBOUND18](https://twitter.com/hashtag/INBOUND18?src=hash&ref_src=twsrc%5Etfw) shuttle: A very heated debate about lead funnels versus flywheels. [pic.twitter.com/03WTQZNXpE](https://t.co/03WTQZNXpE)\ >\ > \'97 Michael Bartholow #INBOUND18 (@michaelb3600) [September 6, 2018](https://twitter.com/michaelb3600/status/1037827490276941824?ref_src=twsrc%5Etfw)\ \ > Thrilled to see this conceptual shift from [#funnel](https://twitter.com/hashtag/funnel?src=hash&ref_src=twsrc%5Etfw) to [#flywheel](https://twitter.com/hashtag/flywheel?src=hash&ref_src=twsrc%5Etfw)! Customer relationships are a virtuous circle, after all MT [@Atomic\\_Reach](https://twitter.com/Atomic_Reach?ref_src=twsrc%5Etfw) How the Flywheel Killed the Funnel [https://t.co/IkJfZ9Vtxs](https://t.co/IkJfZ9Vtxs) via [@HubSpot](https://twitter.com/HubSpot?ref_src=twsrc%5Etfw) [#B2B](https://twitter.com/hashtag/B2B?src=hash&ref_src=twsrc%5Etfw) [#marketing](https://twitter.com/hashtag/marketing?src=hash&ref_src=twsrc%5Etfw) [#inbound](https://twitter.com/hashtag/inbound?src=hash&ref_src=twsrc%5Etfw)\ >\ > \'97 Kathleen Kruse (KK) (@kkruse) [September 5, 2018](https://twitter.com/kkruse/status/1037438986610868224?ref_src=twsrc%5Etfw)\ \ ### What does this mean for Pittsburgh Internet Consulting & Our Clients?\ \ First and foremost, PIC is often a victim of the old saying \'93the shoemaker\'92s children, always go barefoot.\'94 We are so focused on our client\'92s success and our inbound leads that we often do not invest the time in our own marketing or our own customer\'92s delight.\ \ **Our only true customer delight effort is simply strong service delivery**.\ \ As founder and one of our lead consultants, that ends this month.\ \ 1. We will recommit to educational blogs, valuable resources, reporting automation and access to helpful tools.\ 2. PIC is also planning to establish a monthly or quarterly customer newsletter focused on value and education and not on selling.\ \ If this happens here at PIC, then our team would have achieved a major success from the [Inbound 2018 conference](mailto:https://www.inbound.org). ( _If you are a customer and reading this, please hold me accountable if you do not start seeing this from us_)\ \ As for our customers, we pledge to make those changes above to improve our service to you. As we run your accounts, your team will continue to push for alignment between Sales, Marketing, Support and Product teams. When we have the relationship to do so, your consultants will be focused on a full flywheel strategy. We are already doing some growth marketing, that push will continue.\ \ The most visible part of this will be a recommitment at PIC to retention marketing and upselling for our clients. Upselling may be the wrong word, **perhaps \'93value selling\'94 is a better term**.\ \ Your PIC team will be trying to help customers have improved awareness of additional value they should be getting from your products and services. We will be as focused on client\'92s existing customers as we are on acquiring new customers.\ \ ### My Key Takeaway on Flywheels versus Funnels\'85\ \ ![customers-funnel-arrow](https://www.walkwithpic.com/hubfs/customers-funnel-arrow.png)\ \ Whether you stick to the traditional funnel or adopt Hubspot\'92s flywheel thinking, you must take away one important and critical point from this post, **customers are not just an output in your sales cycle they are an input.**\ \ How you retain, delight and capitalize on loyal customer sentiment is as important or MORE important than the number of prospects, MQLs, SQLs in other stages of your sales process.\ \ - What customer focused marketing campaigns are you running this quarter?\ \ - Which do you want to plan for next quarter?\ \ - Where will you apply force to your flywheel?\ \ - Where will you work to eliminate friction?\ \ If you are unsure, find a growth marketer or inbounder to help you on your way.\ \ [![Plan & Organize Your Inbound Marketing Campaings \'a0Download your Checklist](https://no-cache.hubspot.com/cta/default/483844/46c0c8ce-feab-41cb-aad6-bb2cb2cdce49.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/46c0c8ce-feab-41cb-aad6-bb2cb2cdce49)\ \ ## Sources\ \ [https://blog.hubspot.com/marketing/our-flywheel](https://blog.hubspot.com/marketing/our-flywheel)\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ ![Jeff Schroeffel](https://www.walkwithpic.com/hs-fs/hubfs/Jeff-1.png?width=600&height=600&name=Jeff-1.png)\ \ #### [Jeff Schroeffel](https://www.walkwithpic.com/blog/author/jeff-schroeffel)\ \ Jeff is the founder and parter at PIC. He is one of our lead strategists with a high level of expertise in SEO, HubSpot, Google Analytics, and growth marketing strategy.\ \ [![CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU](https://no-cache.hubspot.com/cta/default/483844/interactive-134442835858.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKn6q94wc9%2BA6BX6jgJ%2FtndGTiRmyF5o%2BJBmDZSMY3cJxj%2FQs2AOICFVFWKTr4QTB0y8BQv%2BgsEdIYMY%2FSH8VRcljlv3N13mZm6MTzi1iEoWccUc%2BfxIsiO%2FSqlgMH6DCe8NS2z3RiiExexqz4vtRBLHJS4iwVXpKlgRxTHSyUB9mVRLYCC7Yxlt%2FzM2%2B7Lw6kZX2GBUgIj9YwvWw%3D%3D&webInteractiveContentId=134442835858&portalId=483844)\ \ [![CHECK OUR FREE MARKETING & SALES SLA](https://no-cache.hubspot.com/cta/default/483844/interactive-168688420018.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKzatHdvi6vBw%2B4AA%2BbynCiX7NW6hdd0i4ZCngvUIdkn7IDNlY7AIth4PdLuaBwG%2FmrpB%2BpiCVQNvcQHon88w7MWPyTQkvFuZKtYWDQv%2BBHM5JE0dbZBrvRFeqxkPTPfQnRQWI%2FZq0gbvyf%2Fwj6C7xevJ%2BK10BhAOu4kpxkO9X5iVyVFloVYxb6ipBHuT4Al8v%2BOjmk&webInteractiveContentId=168688420018&portalId=483844)\ \ ## Related Resources\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic\ \ [Read more](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Lead Generation Website Design with Custom Intuitive Custom Project Gallery\ \ [Read more](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Leveraging LinkedIn B2B Ad Marketing to Create Leads\ \ [Read more](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Utilizing Growth Driven Design Website Strategy with HubSpot CMS\ \ [Read more](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/marketing-funnel-or-flywheel)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Website Management Resources\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=ea85b5525251fe7afe160b0038586783-1741701529241&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=ea85b5525251fe7afe160b0038586783&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=85690321115.4095&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code)\ \ # PIC Knowledge Base\ \ Explore our free marketing resource library. Each knowledge base article provides step-by-step instructions to help you use and get maximum value from common marketing\'a0 applications, like HubSpot, Google Marketing Suite, WordPress, Social Media, and more.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Website Management & Code\ \ ### All Categories\ \ - [Google Marketing Platform (8)](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ - [Website Management & Code (8)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ - [Social Media (7)](https://www.walkwithpic.com/knowledge/tag/social-media)\ - [Wordpress (4)](https://www.walkwithpic.com/knowledge/tag/wordpress)\ - [HubSpot (3)](https://www.walkwithpic.com/knowledge/tag/hubspot)\ - [PIC Process (3)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ - [Email Marketing (2)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ - [SEO (2)](https://www.walkwithpic.com/knowledge/tag/seo)\ - [Content Marketing (1)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ - [Inbound Marketing (1)](https://www.walkwithpic.com/knowledge/tag/inbound-marketing)\ - [Microsoft Advertising & Marketing (1)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/add-users-to-godaddy-account)\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [How to Add Users to GoDaddy Account](https://www.walkwithpic.com/knowledge/add-users-to-godaddy-account)\ \ Feb 14, 2023\ \ \ Give new users access to your GoDaddy Account 1. Navigate to your GoDaddy Account\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/manage-dns-godaddy)\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [How to Manage DNS in GoDaddy](https://www.walkwithpic.com/knowledge/manage-dns-godaddy)\ \ Aug 23, 2022\ \ \ If you are using GoDaddy as your domain registrar, you will have to follow the following steps to manage the DNS, set nameservers, and make other DNS adjustments. 1) Login into your GoDaddy account.\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/how-to-use-laravel-mix-scss-compiler)\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [How to Use Laravel Mix SCSS Compiler](https://www.walkwithpic.com/knowledge/how-to-use-laravel-mix-scss-compiler)\ \ Aug 23, 2022\ \ \ Writing CSS (Cascading Style Sheets) is critical to effectively creating a stunning website. But when you start working with large, complex sites, you might start to wonder if CSS could be better....\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/display-contents-css)\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [How to Use display:contents CSS Property](https://www.walkwithpic.com/knowledge/display-contents-css)\ \ Aug 23, 2022\ \ \ What is display: contents? This new value for the display property allows you to remove an element from the box tree but still keep its contents. display: contents make sure the div doesn\'92t generate...\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/amazon-aws/set-default-aws-s3-permissions-to-public)\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [Set default AWS S3 Permissions to Public](https://www.walkwithpic.com/knowledge/amazon-aws/set-default-aws-s3-permissions-to-public)\ \ Aug 12, 2022\ \ \ By default the upload permissions for AWS S3 is private. This means that when you FTP Data onto S3, it is private and not accessible via a URL. Credit to this fix goes to: Tiffany Brown\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/divi-thumbnail-sizes)\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [Divi Thumbnail Sizes](https://www.walkwithpic.com/knowledge/divi-thumbnail-sizes)\ \ Aug 12, 2022\ \ \ In addition to the default thumbnail sizes added by WordPress, themes and plugins can also register thumbnail sizes they want WordPress to automatically create when you upload an image. Divi...\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/amazon-aws/how-to-setup-an-aws-s3-bucket-cloudflare)\ \ [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [How to setup an AWS S3 bucket to be accessed through sub domains with Cloudflare DNS.](https://www.walkwithpic.com/knowledge/amazon-aws/how-to-setup-an-aws-s3-bucket-cloudflare)\ \ Aug 12, 2022\ \ \ The client wanted to create a file server for training documents including MP4, PDF, PPT, WMV, etc. that was accessible through different sub domains. DNS managed through Cloudflare. In Amazon's S3...\ \ [![web mgmt code](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-website-mgmt-code.jpg?width=596&name=pic-kb-website-mgmt-code.jpg)](https://www.walkwithpic.com/knowledge/hubspot/how-to-keep-my-hubspot-form-from-loading-at-the-bottom-of-the-screen)\ \ [HubSpot](https://www.walkwithpic.com/knowledge/tag/hubspot)\ \ \ \ , [Website Management & Code](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ## [How to keep my HubSpot form from loading at the bottom of the screen?](https://www.walkwithpic.com/knowledge/hubspot/how-to-keep-my-hubspot-form-from-loading-at-the-bottom-of-the-screen)\ \ Aug 12, 2022\ \ \ When using HubSpot forms, there are instances where the form will load at the bottom of the page and NOT in the DIV tag you intend it to. To fix this, add a TARGET parameter to the embed code as...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFV_EHuh6uUT4ZMhLbXDA3H0iaQCw&portal_id=483844&pageId=148162325432&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=c51056f6-5222-4cee-b3ae-f17b6441d2bc&contentType=listing-page&redirect_url=APefjpEpCYtdGlrW9rCiRHj6-RUqvnb9HTbOM12pfxKcob4ezx54SSTqZ_NZN2xNDI4p_o_8VoE1&hsutk=e41ebeab44332c9acce483287afd0d6a&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Ftag%2Fwebsite-management-code&ts=1741701529414&__hstc=233832769.e41ebeab44332c9acce483287afd0d6a.1741701528556.1741701528556.1741701528556.1&__hssc=233832769.1.1741701528556&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.e41ebeab44332c9acce483287afd0d6a.1741701528556.1741701528556.1741701528556.1&__hssc=233832769.1.1741701528556&__hsfp=1283270075&hsutk=e41ebeab44332c9acce483287afd0d6a&contentType=listing-page&pageId=148162325432)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.e41ebeab44332c9acce483287afd0d6a.1741701528556.1741701528556.1741701528556.1&__hssc=233832769.1.1741701528556&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD00NzY0MWI2MS00ZmI5LTRkYjUtYWZjYi04ODYyOTg5MDIyMWUmcGF0aE5hbWU9L2tub3dsZWRnZS90YWcvd2Vic2l0ZS1tYW5hZ2VtZW50LWNvZGUmdmlzaXRvcklkPWEyN2Q2YzhjLWRlN2QtNGUzYi1iYjdkLTM4MGZjMDllNGEyZCZ2aXNpdElkPWU1NTliMzc4LTQ4MDktNDU2NS04MzAxLTY1Y2I2NzkyMzhjZiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTI5JnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTI5)\ \ ## Free XML Sitemap Generator\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=2f0f7cad02402a136d1dd756a77e0693-1741701529825&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=2f0f7cad02402a136d1dd756a77e0693&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=5281619036.4538555&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator)\ \ # Create XML Sitemap: Free Spreadsheet XML Sitemap Generator\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \\|\ \ \ 10 Apr 2015\ \\|\ \ \ \ \ \ \ 2 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/sitemap-1.jpg)\ \ I've been doing SEO for 15 years and its always changing. One thing that never changes is that often the tools you find to "make your life easier" are built in a way that is too complex for small to medium sized businesses OR the tool doesnt have the flexibility you need. \'a0One area where this has come into play is generating an [XML sitemap for Google](https://support.google.com/webmasters/answer/156184?hl=en&ref_topic=4581190). \'a0Which is why I had someone on my team build this simple XML sitemap generator for excel.\ \ First, you have to realize that an XML sitemap is completely optional. \'a0Many sites will see little or no benefit from adding one. \'a0In particular, small sites with a well done SEO navigation and hierarchy often don't require an XML sitemap. \'a0With that said, submitting an XML sitemap with your custom priority and change frequency values is a solid SEO technique that sends the right signal to Google and Bing about your website. \'a0So while they are not necessary, an XML sitemap is a technique that we at PIC handle for our clients.\ \ Next, if your website is using a content management system (CMS) such as Wordpress, Drupal or Joomla, then you _should_ be able to generate an XML sitemap with a simple plugin solution. \'a0I say _should_ because we've seen some custom builds of these sites where the XML sitemap generator plugins didn't fill the needs of our clients. \'a0So if you are running a CMS, I would encourage you to look there first. \'a0That is the best way to keep your XML sitemap updated and accurate.\ \ ## Our Free XML Sitemap Generator Spreadsheet\ \ If you are still here, then you are determined to get an XML sitemap created and uploaded in a simple way. Hopefully this spreadsheet works for you. \'a0Simply\'a0[download the excel file](https://cdn2.hubspot.net/hubfs/483844/SITEMAP_GENERATOR.xlsx) and follow the instructions in the tab. \'a0If you have questions, [e-mail us](https://www.walkwithpic.com/contact-us). \'a0Then if this helps you out, please send a tweet to [@piconsulting](https://twitter.com/piconsulting) or post a link to this XML sitemap tool to help others out.\ ![Simple XML Sitemap Generator Spreadsheet](https://www.walkwithpic.com/hs-fs/hubfs/XML-Sitemap-Generator-Spreadsheet.png?width=597&name=XML-Sitemap-Generator-Spreadsheet.png)\ \ ### Easy Ways to Select URLs for your XML Sitemap:\ \ - Use Google Analytics and download your URLs from Behavior > Site Content > All Pages report\ - Run a crawl tool such as Xenu's link sleuth\ - Make one of your interns or employees click on all the URLs on your site and paste them into the spreadsheet\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ![Jeff Schroeffel](https://www.walkwithpic.com/hs-fs/hubfs/Jeff-1.png?width=200&height=200&name=Jeff-1.png)\ \ #### [Jeff Schroeffel](https://www.walkwithpic.com/blog/author/jeff-schroeffel)\ \ Jeff is the founder and parter at PIC. He is one of our lead strategists with a high level of expertise in SEO, HubSpot, Google Analytics, and growth marketing strategy.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLJhx%2Ba78N0dRSLZXyHptXlo4xRQd5MmXiTl4Q8gAHkn%2FFKM8Ny4%2FNble7xcAx0iOnDxuDtOSWsDPvYwilhGGRPqs1T1fsKaAUSwWbHWv90PrZZ1VEy%2Fu9PeE75D39nm4Nwyum4OKNyc61p%2F%2BvzOkXdI9RBPAKI%2Bo2pcf9LUbWbfw8t7zdIK1oCGQI0dBYOIUVeJl2zUCejPOQQS%2Bg%3D%3D&portalId=483844&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&pageTitle=Create+XML+Sitemap%3A+Free+Spreadsheet+XML+Sitemap+Generator&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=f00d87d791bd60b09d0635a378589bac&hssc=233832769.1.1741701528440&hstc=233832769.f00d87d791bd60b09d0635a378589bac.1741701528440.1741701528440.1741701528440.1&pageId=2718424154&analyticsPageId=2718424154&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&contentType=blog-post)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIpGzMvWTEiZfNu0VZpTlgj%2F16NMYenJ6iZjCoEt%2B%2B6WB9%2Bvu1KtY5HR99nX3AtA0KaTCnegvpKVrB5WoiCPKmGdY%2BffAhzTfzZpbro62F6F0ohxLjGYCyqVVuD3tBpiwlGCJTVHhigcsWRQZA9j0KdI4eFLuSvrtA3mESzu0zOXdYxiQNksFS8h2qolLM9wMhAUvrC&portalId=483844&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&pageTitle=Create+XML+Sitemap%3A+Free+Spreadsheet+XML+Sitemap+Generator&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=f00d87d791bd60b09d0635a378589bac&hssc=233832769.1.1741701528440&hstc=233832769.f00d87d791bd60b09d0635a378589bac.1741701528440.1741701528440.1741701528440.1&pageId=2718424154&analyticsPageId=2718424154&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&contentType=blog-post)\ \ ## Related Resources\ \ You Can\'92t Spell Marketing Without S-E-O\ \ [Read more](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ Is your site a Google Authority?\ \ [Read more](https://www.walkwithpic.com/blog/2007/07/is-your-site-a-google-authority.html)\ \ SEO Content Unlocks Online Success\ \ [Read more](https://www.walkwithpic.com/blog/2010/12/seo-content-unlocks-online-success.html)\ \ Local SEO Service for Your Business\ \ [Read more](https://www.walkwithpic.com/blog/2012/07/local-seo-service-business.html)\ \ Check all the Boxes, Pittsburgh Online Marketing Step 1\ \ [Read more](https://www.walkwithpic.com/blog/online-marketing-step-1)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kEqEfQepuBdMpU5uAAw3EPGE9UTqg&portal_id=483844&pageId=2718424154&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=20c91186-69ff-410e-9ea4-0c0287a533ac&contentType=blog-post&redirect_url=APefjpFvWIhKgIavtxpmZ9Pleu7pVGlruMvqi0o_tHxoHI69qtLPnKpDACD0L_VaKaNx28t_ifIu&hsutk=f00d87d791bd60b09d0635a378589bac&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fcreate-xml-sitemap-generator&ts=1741701529815&__hstc=233832769.f00d87d791bd60b09d0635a378589bac.1741701528440.1741701528440.1741701528440.1&__hssc=233832769.1.1741701528440&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.f00d87d791bd60b09d0635a378589bac.1741701528440.1741701528440.1741701528440.1&__hssc=233832769.1.1741701528440&__hsfp=1283270075&hsutk=f00d87d791bd60b09d0635a378589bac&contentType=blog-post&pageId=2718424154)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.f00d87d791bd60b09d0635a378589bac.1741701528440.1741701528440.1741701528440.1&__hssc=233832769.1.1741701528440&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/create-xml-sitemap-generator)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1mYmZhZTA3ZS01OGQ5LTQxODMtYjY1Zi1mZTNhYmM4ZDVkMGImcGF0aE5hbWU9L2Jsb2cvY3JlYXRlLXhtbC1zaXRlbWFwLWdlbmVyYXRvciZ2aXNpdG9ySWQ9NmEyMDMzZTMtNDgyYy00YTExLWFhMGUtN2UyNTgzYmU2MDc3JnZpc2l0SWQ9OWE0YjY2OTktYmE0Ny00YzM5LTg1YmYtMzI0NmY4MzhmOTQyJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MjkmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1Mjk=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## Website Must-Haves Guide\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=f1a372ed57d4024d1708954f625cfb5c-1741701529706&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=f1a372ed57d4024d1708954f625cfb5c&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=97934072534.35602&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2F25-website-must-haves-guide)\ \ ![25_must_haves_cover_mockup_no-background](https://www.walkwithpic.com/hs-fs/hubfs/25_must_haves_cover_mockup_no-background.png?width=6500&height=4700&name=25_must_haves_cover_mockup_no-background.png)\ \ # Download the FREE 25 Website Must-Haves Guide!\ \ Build a better website and gain more traffic, leads and sales with basic SEO and Inbound Marketing tactics.\ \ [CLICK HERE](https://www.walkwithpic.com/25-website-must-haves-guide#form)\ \ ## What does it take to have a truly outstanding website?\ \ Creating a successful, online business is becoming increasingly more difficult with the number of businesses on the internet today. However, by learning basic SEO strategy and Inbound marketing tactics, you can see significant improvement in your webite traffic and business overall.\ \ Learn the basic SEO skills you need to increase traffic to your website and the Inbound marketing strategy that will turn your visitors into loyal customers with the FREE\'a0**25 Website Must-Haves** eBook!\ \ ### With this guide, you will learn:\ \ How to get found online with search engine optimization (SEO), including building inbound links, meta tags, and more\ \ Important design and usability factors you need to know\ \ Tips for creating content that attracts and keeps visitors on your website\ \ Best practices for converting traffic into leads, including Calls-to-Action, Landing Pages, and Forms\ \ ## Fill the form below to download your Guide!\ \ Company name\\*\ \ First Name\\*\ \ Last Name\\*\ \ Email\\*\ \ Phone number\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.0df67c91dd1ad0af345c1113240c92c5.1741701529009.1741701529009.1741701529009.1&__hssc=233832769.1.1741701529009&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.0df67c91dd1ad0af345c1113240c92c5.1741701529009.1741701529009.1741701529009.1&__hssc=233832769.1.1741701529009&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/25-website-must-haves-guide)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD04MGFiYjM2OC1kYmMzLTQ2ZTktYjhhZC05MzU0ZjVmOWJhOGUmcGF0aE5hbWU9LzI1LXdlYnNpdGUtbXVzdC1oYXZlcy1ndWlkZSZ2aXNpdG9ySWQ9ZmI4YjBjMmItODdjMC00OTBkLWFkNGMtOGY0MzNmMTFiMGFjJnZpc2l0SWQ9OGI4MTZhNTgtODVjOS00OTQ2LTkxMDQtMTdkNTNmM2FlODZkJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1MzAmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1MzA=)\ \ reCAPTCHA\ \ ## Google Ads Verification Guide\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=51555ddf80dcabf59efaf68d5f2de97e-1741701540496&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=51555ddf80dcabf59efaf68d5f2de97e&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=86786088070.7066&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process)\ \ # The Complete Guide to the Google Ads Verification Process\ \ [Google Marketing Platform](https://www.walkwithpic.com/knowledge/topic/google-marketing-platform)\ \ \ \\|\ \ \ Sep 13, 2024 7:22:15 PM\ \\|\ \ \ \ \ \ \ 3 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/knowledge-base/pic-kb-google-mktg-platform.jpg)\ \ If you're looking to advertise on Google, verifying your identity and business is an essential step. In this guide, we\'92ll walk you through the entire Google Ads verification process, common issues to avoid and the benefits of completing verification.\ \ ## What Is Google Ads Verification?\ \ Google Ads verification is a mandatory process for advertisers to validate their identity or business. This step is required to enhance the trust of users who engage with ads and ensure compliance with Google\'92s transparency policies.\ \ **There are two main types of verification:**\ \ - **Identity Verification:** Applicable for individuals or sole proprietors.\ - **Business Verification:** Required for businesses, which includes submitting documentation to prove your company\'92s legitimacy\ \ ## The Steps to Completing the Google Ads Verification Process\ \ When your company has a Google ads account, Google will prompt you via email to complete a one-time verification process. This process is meant to provide users with transparency around who is advertising to them via the Google Ads platform. After completing the verification, your business will be listed in the Google Ads Transparency Center.\ \ Once prompted by Google, you have 30 days to begin the process of verification, and another 30 days to complete the process after it has been started.\ \ Steps:\ \ 1\\. Log into your [Google Ads Account](https://ads.google.com/)\ \ 2\\. In the left-hand menu, click \'93Billing\'94 then \'93Advertiser Verification\'94.\ \ ### ![ad-verificator](https://www.walkwithpic.com/hs-fs/hubfs/ad-verificator.webp?width=936&height=558&name=ad-verificator.webp)\ \ 3\\. Google will then ask you for one organization registration document and one government-issued photo ID of the person submitting the verification. The most up-to-date list of accepted documents can be found here.\ \ 4\\. Follow Google\'92s prompts to submit these documents to Google Ads. Submitting photos of these documents uploaded from your cell phone is accepted and typically the easiest method of submitting these to Google.\ \ 5\\. Google typically accepts or denies your verification within minutes of submitting your documents. An email from Google will confirm or deny your submission.\ \ If you are uncomfortable submitting personal photo IDs to Google, reach out to your Account Manager who will work with a PIC specialist to submit your organizational documents without your personal ID.\ \ ## How Long Does Google Ads Verification Take?\ \ The Google Ads verification process usually takes up to 30 days.\ \ Here's a breakdown:\ \ - **Identity verification:**\ \ Advertisers have 30 days to start the process after receiving the in-account notification. Once initiated, verification typically takes hours to several days for document review.\ \ - **Business verification:**\ \ Depending on your industry and business size, this could take up to 30 days.\ \ If the verification process is incomplete or incorrect documents are submitted, expect delays or potential account pauses.\ \ ## Avoiding Common Google Ads Verification Issues\ \ Verification delays are often caused by incomplete or incorrect information. Here are some common issues to avoid:\ \ - Submitting expired or incorrect documents.\ - Failing to provide all necessary details, such as a valid business address or matching tax information.\ - Using inconsistent names across your Google account and documents.\ \ Double-check everything before submitting to prevent delays and ensure a smooth verification process.\ \ ## Benefits of Completing Google Ads Verification\ \ Successfully completing the verification process not only allows your ads to run smoothly but also unlocks several benefits:\ \ - **Increased Transparency:**\ \ Verified advertisers have their business information displayed in Google\'92s Ads Transparency Center which builds user trust.\ \ - **Improved Ad Performance:**\ \ Verified businesses can display their business name and logo prominently on ads. This can help improve click-through rates and brand recognition.\ \ - **Priority Support:**\ \ Verified advertisers receive priority support from Google, allowing faster resolution of ad disapprovals or account issues.\ \ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHKV65Owi0ADlSsZFb9iItxljN4aw&portal_id=483844&pageId=175505743992&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=895d7b6a-5743-4478-8e92-00d0ef7adead&contentType=blog-post&redirect_url=APefjpEErdfwQXQIMsDrRDqHnF9I6hU5eGuyWjqSVnBDg6UfEWI2r_eGvM3qLn_ISoYuUkDKrKdx&hsutk=8afc79f1641e14d74d3fca4422f93a05&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fknowledge%2Fgoogle-ads-verification-process&ts=1741701540500&__hstc=233832769.8afc79f1641e14d74d3fca4422f93a05.1741701539264.1741701539264.1741701539264.1&__hssc=233832769.1.1741701539264&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.8afc79f1641e14d74d3fca4422f93a05.1741701539264.1741701539264.1741701539264.1&__hssc=233832769.1.1741701539264&__hsfp=1283270075&hsutk=8afc79f1641e14d74d3fca4422f93a05&contentType=blog-post&pageId=175505743992)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.8afc79f1641e14d74d3fca4422f93a05.1741701539264.1741701539264.1741701539264.1&__hssc=233832769.1.1741701539264&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/google-ads-verification-process)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1lYjEyZTRmMC1lZDI1LTQzOGEtODdjOC02N2M4YWE2NjlmY2YmcGF0aE5hbWU9L2tub3dsZWRnZS9nb29nbGUtYWRzLXZlcmlmaWNhdGlvbi1wcm9jZXNzJnZpc2l0b3JJZD03YjhkOWExMi0wMTQyLTRkMzAtOGQ0OC04MjkyN2U4NDgzNzkmdmlzaXRJZD1jMWJhYjI4NC03ODYzLTRmYTktOGNiYy0yOWI0MjE0MzlkYjEmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTU0MCZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTU0MA==)\ \ reCAPTCHA\ \ ## Key Digital Marketing KPIs\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=87ca8e522c821d37f784875e6f9378f8-1741701540282&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=87ca8e522c821d37f784875e6f9378f8&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=7306003344.680145&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo)\ \ # Top 3 Digital Marketing KPIs Your CEO Cares About\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \\|\ \ \ 03 Feb 2022\ \\|\ \ \ \ \ \ \ 5 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/featured_images_top_kpis_ceo_cares_about-1.png)\ \ As a marketing director, you are responsible for spending your allocated dollars appropriately. How do you demonstrate the appropriateness of [marketing campaign](https://www.walkwithpic.com/pittsburgh-inbound-marketing) spending to a CEO who, at best, is complacent toward marketing or, at worst, cringes at the idea of dropping a marketing dollar?\ \ In an ever-changing digital world, there are consistent ways to measure not only how much you should spend, but the effectiveness of marketing on the company\'92s bottom line by [tracking Key\'a0Performance\'a0Indicators](https://www.walkwithpic.com/blog/goals-key-performance-indicators-the-flywheel).\ \ These three KPIs will go a long way in helping you make informed decisions about your newest marketing campaigns, staffing, and your overall marketing budget. Your CEO will thank you for speaking their language.\ \ ## \\#1 KPI\'a0Cost of\'a0Customer Acquisition \'a0(COCA)\ \ ### How much does it cost to make the first sale?\ \ In simple terms, how many new customers are coming in relation to the total money spent each month? [Defining customer acquisition](https://blog.hubspot.com/service/what-does-cac-stand-for?__hstc=233832769.ebf2ebb5ffdaec83fdd920c87fa0686f.1741701539111.1741701539111.1741701539111.1&__hssc=233832769.1.1741701539112&__hsfp=1283270075) cost is one of the most important indicators of success or need. In a revenue-driven world, considering the expense in relation to the customer will allow for fair, accurate, and competitive pricing of goods or services.\ \ When evaluating marketing and sales expenses, be sure to include labor costs associated with the product or service, all advertising dollars spent, distribution fees, and any general overhead like office rental\'a0costs.\ \ The Customer Acquisition Costs can be found by adding the total market expenses then dividing the sum by the number of new customers acquired in one month (since most expenses are paid monthly). Your answer will give you a dollar amount which represents for every 1 customer, $X amount is spent.\ \ ![KPI Customer Acquisition Cost\'a0](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%201.png?width=1569&name=Recurso%201.png)\ \ ## \\#2 KPI Customer Lifetime Value (CLV)\ \ ### How much will the customer spend?\ \ The Customer Lifetime Value is your second most important data point because this might be the easiest place to make needed changes.\ \ If your business operates selling goods, you might have a model supporting repeat customers, upsells, cross-sales, or bundling products. If you provide a service, you also want happy clients who want more of the type of service you offer like maintenance, custom part design, or vehicle rentals.\ \ These\'a0enduring\'a0clients have a [lifetime value](https://www.shopify.com/encyclopedia/customer-lifetime-value-clv).\ \ If you offer one-time-only services or products, your client\'92s lifetime value will be less complicated to figure out. CLV can be found by subtracting the production cost of goods from what the customer\'a0pays, multiplying\'a0the remaining amount by the frequency of purchases and multiplying the product by the typical length of time a customer stays with the company. The result will show, on average, how much money one\'a0client\'a0spends on goods or services once they become a customer.\ \ ![KPI Customer Lifetime Value\'a0](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%202.png?width=1886&name=Recurso%202.png)\ \ ## \\#3 KPI Conversion Rate\ \ ### How often are you turning digital impressions into sales?\ \ [Marketing conversion rates](https://www.searchenginejournal.com/content-marketing-kpis/business-conversion/) can come from as many places as the company has digital platforms. For example, your company\'a0could have\'a0a social media presence, a website, or other digital platforms and subscriptions supporting your online presence.\ \ Giving a critical eye to each area can show you which platforms are high performing and which either need attention or simply eliminated (NOTE: [Your website is an essential part of your marketing platform](https://www.walkwithpic.com/blog/5-website-conversion-metrics-that-reveal-traffic-problems). If it is not performing, it needs attention not\'a0elimination).\ \ ![KPI Conversion Rate\'a0](https://www.walkwithpic.com/hs-fs/hubfs/Recurso%203.png?width=1848&name=Recurso%203.png)\ \ ## How to\'a0use this data\ \ Tracking these KPIs month to month while evolving your marketing strategy will indicate the effectiveness of your efforts and where you can improve. Bring your data to board meetings to demonstrate your success and inform decisions concerning brand effectiveness, budget, and staffing. Your CEO will be thankful they have such a competent and proactive marketing director at the reigns driving new customers to their product or service.\ \ For additional information about the importance of establishing marketing KPIs, read our blog titled, [Why KPI Performance Tracking is Crucial for Growth Marketing](https://www.walkwithpic.com/blog/kpi-performance-tracking).\ \ [![ultimate ppt marketing guide](https://www.pittsburghinternetconsulting.com/hubfs/483844/PIC-ppt-guide-marketing-mobile.jpg)](https://www.walkwithpic.com/cs/c/?cta_guid=30c4d5fa-3df5-454d-9e8b-9cb106be7075&signature=AAH58kEZdTorvIdfuCz5k9OOywBwAfdJJA&portal_id=483844&pageId=63540827227&placement_guid=ef4f214f-d992-4347-b0d0-3ab157d6c4b6&click=e32b2a4c-f59d-420e-b8c3-a3a96d83a6f9&contentType=blog-post&redirect_url=APefjpFK7Gq-oOFaF3NMZO3kBOAaE6lvBIcgCo0Gw5EafAFKXUv2vb1UZl3laOkkjLWGbTVM1yhef0ikOh7i1lH5ipa-tK2ObZipTTGbWHdEGdOVBLGNXoPfT9CnUMHXeEK095opwAbwm3_Yh49vgqZ5leT-4fcZPmltYq8kPf_RmBAA34csLe-xhEtvxEzzxIkOGbsz69E0PZThH8aSw-YLMmIqmMmSCinjNbfAr2il8tfHETJlQz6Di1l2zLeRa94Djj_rRhd-ncdjH8cVg7Tp4uqz4sNr6bMgETon5uFvt_zV-NcvHno&hsutk=ebf2ebb5ffdaec83fdd920c87fa0686f&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&ts=1741701540249&__hstc=233832769.ebf2ebb5ffdaec83fdd920c87fa0686f.1741701539111.1741701539111.1741701539111.1&__hssc=233832769.1.1741701539112&__hsfp=1283270075 "")\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ reCAPTCHA\ \ Recaptcha requires verification.\ \ protected by **reCAPTCHA**\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ [Privacy](https://www.google.com/intl/en/policies/privacy/) \\- [Terms](https://www.google.com/intl/en/policies/terms/)\ \ ![Robb Luther](https://www.walkwithpic.com/hs-fs/hubfs/Robb.png?width=200&height=200&name=Robb.png)\ \ #### [Robb Luther](https://www.walkwithpic.com/blog/author/robb-luther)\ \ A lifetime resident of Ligonier, Pennsylvania, Robb joined PIC as an Internet Marketing Consultant in September 2007. Robb\'92s work experience covers a full range of website design and development, marketing (both online and off), and training responsibilities.\ \ ## CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU\ \ [DOWNLOAD CALCULATOR](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIS%2B0Srpjvs%2BG4rGw1NOACVIegyvPgtQT88EdJcG%2FqLBhfYlnGEZSFuFPV9P98u5F0JYyqceIO7JySwhMNmz0n3nb%2FF9vm%2FLDnSYZ%2FinYO1XW%2BoNFS1s%2Btr8uB9tmHJv3SmqDWhGYhO8RhWXHVOSpTmGpzgYC%2Bg%2FDvqiHiVGqX9i65c5ZIzTmutGqNWgzAOaet%2BWtZhQbXEyKuQnQ%3D%3D&portalId=483844&webInteractiveId=259177145907&webInteractiveContentId=134442835858&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&pageTitle=Top+3+Digital+Marketing+KPIs+Your+CEO+Cares+About&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=ebf2ebb5ffdaec83fdd920c87fa0686f&hssc=233832769.1.1741701539112&hstc=233832769.ebf2ebb5ffdaec83fdd920c87fa0686f.1741701539111.1741701539111.1741701539111.1&pageId=63540827227&analyticsPageId=63540827227&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&contentType=blog-post)\ \ ## CHECK OUR FREE MARKETING & SALES SLA\ \ [DOWNLOAD NOW](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLg9oO4tJt3sXjPi6jPBentMDWm0ZDla1gcrmmFFcESd3YJrx7WWf%2FAtTAEtM175xHSW3uLZRzOHi9ANkfGC6OquQBZIcLjd6VLfGOJQENq4tC38vafDhrErpH9WFqcJhgZZ5sBFqEe%2FSg1NqZpoC7sJ42nfjLShsIYa5GUIy63ttY0qX9HZDjWbg2CYLD3hq8J2lRp&portalId=483844&webInteractiveId=333256454007&webInteractiveContentId=168688420018&containerType=EMBEDDED&campaignId=713ae264-8999-4cef-82db-cb9d2a77a6cc&pageUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&pageTitle=Top+3+Digital+Marketing+KPIs+Your+CEO+Cares+About&referrer=&userAgent=Mozilla%2F5.0+%28X11%3B+Linux+x86_64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F134.0.0.0+Safari%2F537.36&hutk=ebf2ebb5ffdaec83fdd920c87fa0686f&hssc=233832769.1.1741701539112&hstc=233832769.ebf2ebb5ffdaec83fdd920c87fa0686f.1741701539111.1741701539111.1741701539111.1&pageId=63540827227&analyticsPageId=63540827227&hsfp=1283270075&canonicalUrl=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&contentType=blog-post)\ \ ## Related Resources\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic\ \ [Read more](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Lead Generation Website Design with Custom Intuitive Custom Project Gallery\ \ [Read more](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Leveraging LinkedIn B2B Ad Marketing to Create Leads\ \ [Read more](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Utilizing Growth Driven Design Website Strategy with HubSpot CMS\ \ [Read more](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kFDziO7kw9zqlH-Tu8Y2F6UE6_i1A&portal_id=483844&pageId=63540827227&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=3beee8be-4027-4da7-bcc8-5437e9a59416&contentType=blog-post&redirect_url=APefjpEwAJLuqMsB_ppPYBNvNsC_cU0Fm6hSlib9TsQ4NgHMNiFazjXsus3dwH1L5da9N-pJkCy7&hsutk=ebf2ebb5ffdaec83fdd920c87fa0686f&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Fdigital-marketing-kpi-ceo&ts=1741701540291&__hstc=233832769.ebf2ebb5ffdaec83fdd920c87fa0686f.1741701539111.1741701539111.1741701539111.1&__hssc=233832769.1.1741701539112&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.ebf2ebb5ffdaec83fdd920c87fa0686f.1741701539111.1741701539111.1741701539111.1&__hssc=233832769.1.1741701539112&__hsfp=1283270075&hsutk=ebf2ebb5ffdaec83fdd920c87fa0686f&contentType=blog-post&pageId=63540827227)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.ebf2ebb5ffdaec83fdd920c87fa0686f.1741701539111.1741701539111.1741701539111.1&__hssc=233832769.1.1741701539112&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/digital-marketing-kpi-ceo)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD0zYTY5NGIyZC1hOTMwLTQ2MjktOWRlYS1lODhkOGI0MTg1NjgmcGF0aE5hbWU9L2Jsb2cvZGlnaXRhbC1tYXJrZXRpbmcta3BpLWNlbyZ2aXNpdG9ySWQ9OTM1MzFkN2MtYmJmNy00YzUwLWE0NDQtZWUxMDBiZWIwYmNmJnZpc2l0SWQ9ZjlkYWJhZWYtMjM3MS00NWJhLTkwZDQtNjExM2Y2ZDNiOWIzJm5ld1Zpc2l0b3I9MSZhY2Nlc3NlZEF0PTE3NDE3MDE1NDAmdnFUcmFja2luZ0lkPTE1OWM4OGU5LWEyOGUtNDIwMC1hMTllLTliNWMyNjAwNTQxNCZvcmlnaW49d3d3LndhbGt3aXRocGljLmNvbSZzY3JpcHRWZXJzaW9uPTIuMy4xJnBhZ2VWaWV3Q291bnQ9MSZ2aXNpdFN0YXJ0PTE3NDE3MDE1NDA=)\ \ reCAPTCHA\ \ reCAPTCHA\ \ ## New Service Launch Success\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=9e055686b4c33806103e93a49b173f99-1741701542505&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=9e055686b4c33806103e93a49b173f99&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=98238873323.49614&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/topic/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/topic/inbound-marketing)\ \ # Targeted Content Strategy Makes New Service Launch a Success\ \ ![RJH-website-mockup](https://www.walkwithpic.com/hubfs/RJH-website-mockup.webp)\ \ Company\ \ R.J. Hedges & Associates\ \ Problem\ \ Client added a new branch of service to their company but had no relevant content with which to target ideal customers.\ \ Solution\ \ Develop a highly targeted content strategy to promote conversions.\ \ Improvements\ \ SEO, content creation, lead generation\ \ Tools Used\ \ Slite, Semrush, Asana, Google Analytics\ \ ## Overview:\ \ R.J. Hedges & Associates is a Pennsylvania-based healthcare compliance consultancy centered around pharmaceutical providers. They provide federal level healthcare compliance programs to ensure their clients are operating safely and ethically. The company recently expanded operations to include brokerage.\ \ ## Problem:\ \ R.J. Hedges\'92 bread and butter has always been helping independent pharmacies stay in compliance with pharmaceutical rules and regulations. To further assist clients, R.J. Hedges decided to expand their service offerings with a branch dedicated to brokerage. This brokerage branch has helped clients buy, sell, expand, and even plan for retirement.\ \ However, this service development also presented the challenge of generating awareness within their existing market segment. Additionally, they needed to create resources to help properly educate interested clients and new leads.\ \ ## PIC Services:\ \ PIC\'92s longstanding relationship with R.J. Hedges allowed the [inboundmarketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing) team to hit the ground running with this project. In conjunction with the client, PIC developed and rolled out a comprehensive marketing campaign designed to generate awareness and help educate pharmacy owners in need of brokerage services.\ \ The heart of this campaign was PIC\'92s [Hero Mission Strategy](https://www.walkwithpic.com/hero-mission). Instead of creating content that highlighted the many features and benefits of R.J. Hedges\'92 new brokerage service, this strategy attempts to identify and solve the problems pharmacy owners face when buying, selling, or expanding their business.\ \ This strategy not only zeroes in on the client\'92s ideal customer, but also ensures you\'92re thinking with that ideal customer\'92s brain.\ \ The Hero Mission Strategy was set in motion via workshops with R.J. Hedges, and the resulting information was used to inform the other services PIC provided, such as [SEO](https://www.walkwithpic.com/search-engine-optimization), [content writing](https://www.walkwithpic.com/content-development-copywriting), and [social media marketing](https://www.walkwithpic.com/social-media-marketing).\ \ ## Solutions:\ \ The PIC [design and development](https://www.walkwithpic.com/website-design) team added a brokerage page to the R.J. Hedges website to serve as a central hub for the rest of this inbound campaign to point to. The bulk of the campaign consisted of generating content in accordance with the Hero Mission Strategy. Here\'92s a brief overview of this strategy:\ \ - **The Hero:** The client\'92s ideal customer\ - **The Mission:** What your Hero is trying to accomplish\ - **The Story:** A content strategy that eliminates friction and accounts for the Hero\'92s needs as they work to complete their Mission\ \ In this case, the Hero is a pharmacy owner who needs brokerage services, and the Mission is buying or selling their pharmacy. PIC worked closely with R.J. Hedges to create content that helps pharmacy owners accomplish their mission - regardless of whether they\'92re ready to make a move, or just beginning to explore the idea.\ \ ![RJH-ads-showcase](https://www.walkwithpic.com/hs-fs/hubfs/RJH-ads-showcase.webp?width=1200&height=628&name=RJH-ads-showcase.webp)\ \ ## Results:\ \ This campaign has proved to be a success for R.J. Hedges. The first year this strategy was implemented, it generated 5 first touch brokerage leads. In 2020, that number jumped to 26 first touch brokerage leads, a 420% increase!R.J. Hedges was extremely satisfied with this campaign, and its success allowed them to hire additional staff to help run the new department.\ \ ## Related Case Studies\ \ [![RJH LinkedIn ads](https://www.walkwithpic.com/hs-fs/hubfs/PIC_RJH_featured_img.jpg?width=365&name=PIC_RJH_featured_img.jpg)](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing), [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development), [Featured Hubspot Clients](https://www.walkwithpic.com/case-studies/tag/featured-hubspot-clients)\ \ ## [Leveraging LinkedIn B2B Ad Marketing to Create Leads](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Overview RJ Hedges and Associatesprovides services to pharmacy owners and managers. They work with...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-img-backup-battery.webp?width=365&name=featured-img-backup-battery.webp)](https://www.walkwithpic.com/case-studies/solar-company-lead-generation)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing), [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Calculating the Cost of Solar Lead Gen](https://www.walkwithpic.com/case-studies/solar-company-lead-generation)\ \ Overview Paradise Energy Solutions is a family-owned business that installs and services solar...\ \ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHBrniViMGxbQw8GdSQHeGjTuqEcA&portal_id=483844&pageId=107857027596&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=09380e03-734a-4df7-be3e-5e1636f24c2d&contentType=blog-post&redirect_url=APefjpHmLwiNra0dszJJA4ESpTn47pGzgT4omKoM7Rd5G58mTGW0x5xbuxHdCTMJinK_yz8Ny83b&hsutk=8b2f4f7f9f416b6e825b50d549077078&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Fnew-service-launch&ts=1741701542445&__hstc=233832769.8b2f4f7f9f416b6e825b50d549077078.1741701541083.1741701541083.1741701541083.1&__hssc=233832769.1.1741701541083&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.8b2f4f7f9f416b6e825b50d549077078.1741701541083.1741701541083.1741701541083.1&__hssc=233832769.1.1741701541083&__hsfp=1283270075&hsutk=8b2f4f7f9f416b6e825b50d549077078&contentType=blog-post&pageId=107857027596)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.8b2f4f7f9f416b6e825b50d549077078.1741701541083.1741701541083.1741701541083.1&__hssc=233832769.1.1741701541083&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD1iZmU3NWY5Mi1hNzJkLTRhZDUtOWViMy02Nzk5NzE1YmQ0YWEmcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcy9uZXctc2VydmljZS1sYXVuY2gmdmlzaXRvcklkPWQ1MGZlYTg3LTI0ZDQtNGRkNC1iODc0LTIxNzFjNjZjMWRmZCZ2aXNpdElkPWU1NDM0M2IzLTExY2YtNDI0Ni05NWJiLTIxYzlkZGJhYWIwMyZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTQyJnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTQy)\ \ ## Local Business Listings Guide\ # Local Business Listing Sites: An Extensive Guide to Building Local Citations\ \ [SEO](https://www.walkwithpic.com/blog/topic/seo)\ \ \ \\|\ \ \ 13 Jul 2017\ \\|\ \ \ \ \ \ \ 16 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/local-business-listings-1.jpg)\ \ ## As a local business owner, I am sure you have been told you need business listings (aka local citations) in directories. But here is the problem\'85\ \ ![local-business-listings.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/local-business-listings.jpg?width=1038&height=1038&name=local-business-listings.jpg)Most of the people told you that you need review and local business directory listings, but they didn\'92t explain the best way to create those listings.\ \ Today I am going to explain to you why you need a good balance of different citation types and where to get them.\ \ The reason I made this post, and [the Finder Tool at the end of this post](https://www.walkwithpic.com/blog/local-business-listings-sites#) is because I found great resources such as [Bright Local\'92s Best Niche Citation Sites](https://www.brightlocal.com/2017/04/11/top-local-citations-by-business-category/) and Moz\'92s Lists of Citation by [City](https://moz.com/learn/local/citations-by-city) and [Industry](https://moz.com/learn/local/citations-by-category), but they weren\'92t easy to filter through to get only the sites that you needed.\ \ These lists got me thinking that it would be nice to have a tool to easily discover sites for your citations according to your city and industry or niche.\ \ ## Local Business Listing Finder Tool\ \ By combining the sites that I have listed in this post with the extra list of sites that you can find using the Local Business Listing Finder Tool at the bottome of this post, you will have the a comprehensive list of business directories and review sites to begin your local citation building campaign.\ \ Not only will you be able to\'a0increase the volume of your local citations, but you will be able to submit your business NAP (Name, Address, Phone) sites with more than 200 million users.\ \ ## Use the Local Business Listing Finder Tool to sort through over 1,000 business directories filtered by city and industry.\ \ [Click Here to Find City & Industry Specific Directories](https://www.walkwithpic.com/blog/local-business-listings-sites#local-citation)\ \ ## Why Is Local SEO Important?\ \ ### Facts About Local Search\ \ The following statistics are likely to catch you by surprise, but they will also make you understand the importance of local citations.\ \ - 89% of consumers\'a0search for local businesses at least once a week.\ - 50% of consumers who performed local searches on their smart phone visited a store within a day.\ - 77.1 million mobile device users are searching for local content (businesses, services).\ - 71% of consumers report they value information that is provided in local search results.\ - 46% of all searches on Google are Local.\ \ ## [![25 Tips to Increase Traffic, Leads & Sales Download Your Marketing Guide](https://no-cache.hubspot.com/cta/default/483844/a7e8b404-acb4-42fd-b270-952fca690eb1.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/a7e8b404-acb4-42fd-b270-952fca690eb1?__hstc=233832769.236c2b9b9499a908227a0f82c65d807e.1741701539757.1741701539757.1741701539757.1&__hssc=233832769.1.1741701539757&__hsfp=1283270075)\ \ ## You Need to Have a Balance of Local Business Listing Sites\ \ ![citation-balance.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/citation-balance.jpg?width=975&name=citation-balance.jpg)\ We all know that [citations are key component of local search ranking algorithms](https://moz.com/local-search-ranking-factors) for both Google and Bing.\ \ In theory, if all other factors are equal, the business with the most citations will be will rank higher.\ \ But here's the deal...\ \ Not all citations and not all directories are equal!\ \ Review sites like Yelp, are only one kind of local citation. There are several different kinds of business listing directories and review sites, and that is why you need to have a balance of citations on a variety of sites.\ \ To enjoy a nice, well-rounded local citation portfolio, a healthy balance of local business listings should include links from theses various types of sites:\ \ - [Review Sites](https://www.walkwithpic.com/blog/local-business-listings-sites#reviews)\ - [Social Media](https://www.walkwithpic.com/blog/local-business-listings-sites#social)\ - [National Business Directories](https://www.walkwithpic.com/blog/local-business-listings-sites#directory)\ - [Mobile Apps](https://www.walkwithpic.com/blog/local-business-listings-sites#apps)\ - [City Specific Directories](https://www.walkwithpic.com/blog/local-business-listings-sites#city-industry)\ - [Industry (Niche) specific Directories](https://www.walkwithpic.com/blog/local-business-listings-sites#city-industry)\ \ Aside from review sites and directories, there are other advanced strategies to get even more powerful local citations such sponsoring an organization or event. Here is a great resource for [citation building strategies](http://www.localstampede.com/citation-building-strategies-list/).\ \ ## Start With the Top Review Sites\ \ ![review-sites.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/review-sites.jpg?width=975&name=review-sites.jpg)\ According to a 2013\'a0Nielsen\'a0survey,\'a0[78% of consumers use review sites to identify local businesses](http://officialblog.yelp.com/2014/07/nielsen-survey-saysconsumers-rank-yelp-most-influential-most-trustworthy-and-with-highest-quality-re.html). This is especially true for restaurants because people want to know what other consumers have to say about the food and service before they commit to spending their money.\ \ In addition, people often turn to review sites when looking for a business in the service related industry, such as plumbers and HVAC repair. [Ninety-percent of your customers' decisions are influenced by the reviews that they read online](http://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756).\ \ Finally, the big, national review sites like Yelp, \'a0have high authority and an incredibly high number of registered users that use them every single say.\ \ Then there is this...\ \ Google loves reviews, and actually getting reviews is good Local SEO.\ \ When you put it all together, your business must be listed on review sites.\ \ Here is a good list of Review Sites to start with:\ \ - [2findlocal](http://www.2findlocal.com/Modules/Biz/bizPhoneLookup.php)\ - [ChamberofCommerce.com](https://www.chamberofcommerce.com/members/register)\ - [CitySearch](http://www.citysearch.com/)\ - [CitySquares](http://citysquares.com/add_business)\ - [Cylex](https://admin.cylex-usa.com/firma_default.aspx?step=0&d=cylex-usa.com)\ - [EZlocal](https://secure.ezlocal.com/newbusiness/find.aspx)\ - [Foursquare](https://foursquare.com/venue/claim)\ - [GoLocal247](http://www.golocal247.com/claim/business/free)\ - [iGlobal](http://www.iglobal.co/united-states)\ \ - [Local.com](http://www.local.com/)\ - [LocalPages](http://www.localpages.com/)\ - [MerchantCircle](http://www.merchantcircle.com/)\ - [MojoPages](https://www.mojopages.com/add-business)\ - [My Local Services](http://www.mylocalservices.com/list_your_business.php)\ - [n49](https://www.n49.com/business/pricing)\ - [Opendi](http://service.opendi.us/listings)\ - [Superpages](http://claimlisting.superpages.com/spportal/quickbpflow.do?tsrc=SP&campaignId=SP_header)\ - [Topix](http://www.topix.com/)\ \ - [Tupalo](http://tupalo.com/en/business)\ - [USCity.net](https://uscity.net/signup)\ - [VotefortheBest](http://voteforthebest.com/static/business-resource-center.html)\ - [Yahoo!](https://smallbusiness.yahoo.com/local-listings)\ - [YaSabe](http://www.yasabe.com/)\ - [YellowBot](https://www.yellowbot.com/signin)\ - [Yellowise](http://www.yellowise.com/)\ - [YellowPagesGoesGreen](https://www.yellowpagesgoesgreen.org/add)\ - [Yelp](https://biz.yelp.com/)\ \ ## Social Media Can Be Considered Local Listings\ \ ![social-media.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/social-media.jpg?width=975&name=social-media.jpg)There is a very good chance that you have an account on one, or more, of the popular social media site.\ \ This stat is crazy...\ \ _In the first quarter of 2015, Facebook had\'a01.44 billion monthly active users._\ \ Sure, we all know that our posts from our Facebook Pages aren't showing up as much in our audiences Newsfeeds organically, but the page includes a NAP (Name Address and Phone number) and is a trustworthy citation for your business.\ \ With that in mind, it is paramount that your business is listed not only on Facebook, but other social media sites.\ \ YouTube is an often forgotten site as well. It is a cross between search engine (people search for videos using keywords) and social media platform (people register, comment, vote\'a0and share). YouTube videos are also indexed by Google and show up in their search results.\ \ Putting your business NAP in the description of every video on your YouTube channel.\'a0Not only do\'a0the videos help people, but the citation is there and can be found.\ \ Here's a mistake most people make...\ \ Most people only build local citations on review sites and directories. The truth is that a citation is ANY mention of your business.\ \ Having a citation in\'a0your video descriptions, at the bottom of your guest post and other places still count. The higher the authority of the site, the better the citation. This also usually means more traffic and users which helps with exposure for your site.\ \ [![25 Tips to Increase Traffic, Leads & Sales Download Your Marketing Guide](https://no-cache.hubspot.com/cta/default/483844/a7e8b404-acb4-42fd-b270-952fca690eb1.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/a7e8b404-acb4-42fd-b270-952fca690eb1?__hstc=233832769.236c2b9b9499a908227a0f82c65d807e.1741701539757.1741701539757.1741701539757.1&__hssc=233832769.1.1741701539757&__hsfp=1283270075)\ \ ## Don't Gorget About Google's Business Listings - Google My Business\ \ ![Google-plus.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/Google-plus.jpg?width=975&name=Google-plus.jpg)I know what you are saying....who uses Google Plus?\ \ Well, in November 2014, Google change the platform...yet again. [It is now a place for interests](https://googleblog.blogspot.co.uk/2015/11/introducing-new-google.html) and has an emphasis on its Communities and Collections.\ \ Myles Anderson wrote a great explanation of what the the changes to G+ is all about in an [Search Engine Land article](https://www.searchenginejournal.com/google-kills-off-google-local-still-committed-local-search/146049/).\ \ Nothing much as changed from a local business owner perspective. The difference is that that your business page is now streamlined and offers the bare necessities. It isn't like your FB page, it simply hosts your business information for search.\ \ The truth is still the same\'a0Google uses G+, specifically your [Google My Business Page](https://www.google.com/business/)\'a0for information to show in local search results - including store hours, reviews, etc.\ \ Google My Business is still a necessity for any local business owner, and you must claim and set up your Google+ Page\'a0today!\ \ ## Submit to the Biggest Business Listing Directories\ \ ![business-directories.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/business-directories.jpg?width=975&name=business-directories.jpg)You probably know about the most popular business directories like WhitePages (Yes, the also list businesses) and eLocal, but the truth of the matter is that there are a plethora of lesser known business directories.\ \ While most of the them really don't have much authority, a listing\'a0probably won't hurt your business. There are, however, a number of popular and authoritative sites where\'a0you definitely want to\'a0claim your listing.\ \ Here is a list of Business Directories that will get you started. You should note tat some of these are only available through a service like Yext. You can either choose to subscribe or move along to the next free directory.\ \ - [411](http://www.411.com/)\ - [8coupons](http://www.8coupons.com/)\ - [ABLocal](http://ablocal.com/businesses/add_new/)\ - [AmericanTowns](http://www.americantowns.com/)\ - [Bing](https://www.bingplaces.com/)\ - [DexKnows](http://www.dexknows.com/)\ \ - [eLocal](http://www.elocal.com/sign-up#!/category_id=)\ - [GetFave](https://www.getfave.com/)\ - [LocalDatabase](http://www.localdatabase.com/plans.html)\ - [MapQuest](http://www.mapquest.com/)\ - [PennySaver](http://www.pennysaverusa.com/)\ - [PhoneNumber](http://whitepagesinc.com/edit_listing/)\ \ - [Pointcom](http://www.pointcom.com/)\ - [ShowMeLocal](http://www.showmelocal.com/register.aspx?ReturnURL=/business-registration.aspx)\ - [Switchboard](http://www.switchboard.com/business)\ - [WhitePages](https://secure.whitepages.com/signin)\ - [YellowMoxie](http://connectnow.websitealive.com/signup/?d=ym)\ - [YellowPageCity](http://www.yellowpagecity.com/Misc/ManageListing.asp)\ \ ## Mobile Apps Put\'a0Business Listings on the\'a0Map\ \ ![mobile-apps.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/mobile-apps.jpg?width=975&name=mobile-apps.jpg)There are a ton of apps out there that list local businesses. Some of them are more important than others.\ \ These are often GPS apps, Map apps or some other apps that\'a0allow people to find things to do and plan an itinerary when they are visiting a city.\ \ The problem with getting listed within apps is that there usually isn't a way to directly submit your business listing to them. The most important map to be on is probably Google Maps. This can easily be done via your [Google My Business](https://www.youtube.com/watch?v=O2qmp6ofYOM) profile, or simply add it to the map.\ \ You can might be able to find\'a0an aggregator like\'a0[ExpressUpdate.com](http://www.expressupdate.com/search)\'a0(free), [Factual.com](http://www.factual.com/)\'a0(paid)\'a0that provides data to these apps. Other options are a service like [Yext](http://yext.com/) or [Moz local](https://moz.com/local), which is a very reasonable alternative to Yext.\ \ The mobile apps that I submit to are the following:\ \ - AirYell\ - Avantar\ - Citybot\ - CoPilot\ \ - Where To?\ - White & Yellow Pages\ - Navmii\ \ - TomTom\ - Nokia\ - CityMaps\ \ ## Take Your Local SEO Up a Notch\'a0with Industry and City Specify Business Listing Sites\ \ ![industry-city-directories.jpg](https://www.walkwithpic.com/hs-fs/hubfs/images/industry-city-directories.jpg?width=975&name=industry-city-directories.jpg)The sites I have mentioned previously are pretty well known. Most savvy business owners already got their listings on those site.\ \ Or they used a service that includes those same sites.\ \ But here is the thing about most of those services...\ \ They ignore the local and industry specific directories.\ \ Think about it for a minute.\ \ [Search Engine Optimization](https://www.walkwithpic.com/search-engine-optimization) is all about proving to Google that your site is relevant to the keywords that someone typed into their search engine.\ \ When it comes to Local SEO, you can do this in two ways\ \ 1. Backlinks from relevant and local websites\ 2. Citations on relevant business directories.\ \ There is nothing more relevant than having a citation in a business directory that is targeted for your city or industry.\ \ This is where most business owners and services fail when it comes to building local citations.\ \ If you are an accountant in Albany, NY, why wouldn't you want a local business listing\'a0in a\'a0Albany business directory?\ \ Furthermore, why wouldn't you want a business listing in a directory for accountants?\ \ The answers are simple - You wouldn't!\ \ Instead of telling you to do your own search for city\'a0and industry specific business directories, my team and I are doing\'a0the work for you.\ \ We are scouring the internet and found the top local business directories for 93 cities in the United States as well as the top directories for 40 industries.\ \ [![25 Tips to Increase Traffic, Leads & Sales Download Your Marketing Guide](https://no-cache.hubspot.com/cta/default/483844/a7e8b404-acb4-42fd-b270-952fca690eb1.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/a7e8b404-acb4-42fd-b270-952fca690eb1?__hstc=233832769.236c2b9b9499a908227a0f82c65d807e.1741701539757.1741701539757.1741701539757.1&__hssc=233832769.1.1741701539757&__hsfp=1283270075)\ \ ## Find Your City and Industry/Niche Local Business Directories\ \ Before you use the tool below to find the relevant business directories for your city (or closest city to you) and your industry, here are a few things to keep in mind:\ \ - If your city isn't listed, use a city that your town could be considered part of the metropolitan area. If that doesn't work, Contact Me and I will see about adding your city to the list in a future update.\ - There could be some cross-over in industries. An example is Florist and Wedding & Event Planning. If you are florist and provide flowers for weddings, there is no reason not to be listed in all the directories for those industries.\ - Paid vs Free listings. Some of the sites provide paid listings, or have extra features for a certain price. I would start with the free listings and then decide if the cost is worth it and within your budget for any paid listings.\ - If there a business listing site that isn't featured in the tool, Contact me and I will see about adding in a future update.\ \ # City & Industry Local Citation Finder Tool\ \ Select Your City & Industry to Find Directories to Submit Your Business.\ \ Choose your cityAlbany,NYAlbuquerque,NMAnchorage,AKAtlanta,GAAugusta,GAAustin,TXBakersfield,CABaltimore,MDBeaumont,TXBoise,IDBoston,MABridgeport,CTBrownsville,TXBuffalo,NYBurley,IDCharlotte,NCChicago,ILCincinnati,OHColumbia,SCColumbus,OhioDallas,TXDaytona Beach,FLDenver,CODes Moines,IADetroit,MIFayetteville,ARFayetteville,NCGrand Rapids,MIGreensboro,NCHartford,CTHickory,NCHonolulu,HIHouston,TXIndianapolis,INJackson,MSJacksonville,FLKansas City,KSKnoxville,TNLakeland,FLLancaster,PALansing,MILas Vegas,NVLexington,KYLittle Rock,ARLos Angeles,CALousville,KYMadison,WIManchester,NHMcAllen,TxMelbourne,FLMemphis,TNMiami,FLMilwaukee,WIMinneapolis,MNMobile,ALMontgomery,ALNaples,FLNashville,TNNew Haven,CTNew Orleans,LANew York,NYOklahoma City,OKOmaha,NEOrlando,FLOxnard,CAPensacola,FLPhiladelphia, PAPhoenix,AZPittsburgh,PAPortland,MEPortland,ORRaleigh,NCReading,PARichmond,VARiverside,CASacramento,CASalt Lake City,UTSan Antonio,TXSan Diego,CASan Francisco,CASavannah,GASeattle,WAShreveport,LASpokane,WASpringfield,MASt. Louis,MOTampa,FLToledo,OHTrenton,NJTucson,AZWashington,DCWichita,KSYork,PAChoose your industryAccounting & FinanceAlternative TherapiesArchitectsArts & AntiquesAssited Living & ChildcareBail BondsBeauty & CosmeticsCampingCar DealershipsCateringChiropractorsCleanersClubs & VenuesCounselling & PsychiatristsDentistsDoctorsDriving SchoolFloristsGardening & LandscapingGraphic & Website DesignGyms & Health ClubsHome Improvement & ConstructionHotel & BBInsuranceIT ServicesLegalMarketingMechanics & Auto PartsMoving Companies & StoragePest ControlPet ServicesPhotographyPlumbersPubs & BarsReal EstateRestaurantsSecurityTaxis, Limousine & Car ServicesWedding & Event PlanningYoga\ \ ![](https://picadmin.com/citation-tool/images/loading.gif)\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ [iframe](https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly93d3cud2Fsa3dpdGhwaWMuY29tOjQ0Mw..&hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&size=invisible&badge=inline&cb=kuwqkmvfm5h3)\ \ ![Brad Gerlach](https://www.walkwithpic.com/hs-fs/hubfs/Brad-Gerlach-PIC.png?width=600&height=600&name=Brad-Gerlach-PIC.png)\ \ #### [Brad Gerlach](https://www.walkwithpic.com/blog/author/brad-gerlach)\ \ A Baldwin High School and IUP graduate, Brad joined Pittsburgh Internet Consulting as an Inbound Marketing Consultant in November 2015 after working as an independent consultant. Brad's work experience covers a full range of website design & development to local and organic SEO.\ \ [![CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU](https://no-cache.hubspot.com/cta/default/483844/interactive-134442835858.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIcl3%2Fl2qDEb3n76BNG1%2FTphgnOwwvIC4cEKtgfrwDC4I0pXLAsGG%2F9v4JWd%2BHIT7hlOroxlGc2vmnmH%2F0NtVvN39wI4b%2F064RauOUesMwFY0DC5mucFWgnYIa0Hegusfdcv65att3HeJkevXEOiLOPTg6s2kUAW%2Fhwq563vLfS6%2BIacGPpfUOH11%2FaROp6XuAdWtxjEnNBbXFn%2Fg%3D%3D&webInteractiveContentId=134442835858&portalId=483844)[iframe](https://483844.hs-sites.com/hs-web-interactive-483844-134442835858)\ \ [![CHECK OUR FREE MARKETING & SALES SLA](https://no-cache.hubspot.com/cta/default/483844/interactive-168688420018.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLSAoBVHfl3OrmMzmrNgH%2BzeIn6FEERw2B9fxSqBDtPFrRjgg8KU7GVTco9J75NxMCYkshazxucadKwmh%2BTqUhW74Fb8mmy%2FC%2FKMd3dOHeIQsLT5Q5wPU0yyWX10kswL5kqV%2FWeqYdo0iIee61UViy8nGzwO2HQusx0Lp9Kbni9nuTcw5mvmFZn4JFaKrPFEXzUcHaX&webInteractiveContentId=168688420018&portalId=483844)[iframe](https://483844.hs-sites.com/hs-web-interactive-483844-168688420018)\ \ ## Related Resources\ \ You Can\'92t Spell Marketing Without S-E-O\ \ [Read more](https://www.walkwithpic.com/events/seo-basics-webinar)\ \ Is your site a Google Authority?\ \ [Read more](https://www.walkwithpic.com/blog/2007/07/is-your-site-a-google-authority.html)\ \ SEO Content Unlocks Online Success\ \ [Read more](https://www.walkwithpic.com/blog/2010/12/seo-content-unlocks-online-success.html)\ \ Local SEO Service for Your Business\ \ [Read more](https://www.walkwithpic.com/blog/2012/07/local-seo-service-business.html)\ \ Check all the Boxes, Pittsburgh Online Marketing Step 1\ \ [Read more](https://www.walkwithpic.com/blog/online-marketing-step-1)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.236c2b9b9499a908227a0f82c65d807e.1741701539757.1741701539757.1741701539757.1&__hssc=233832769.1.1741701539757&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.236c2b9b9499a908227a0f82c65d807e.1741701539757.1741701539757.1741701539757.1&__hssc=233832769.1.1741701539757&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/local-business-listings-sites)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ [iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ## Walk With You Marketing\ ![Walk With You Marketing\'ae](https://www.walkwithpic.com/hubfs/PIC-wwym-lp-header-1.png)\ \ # Walk With You Marketing\'ae\ \ We recognize that every company moves at its own pace, and priorities shift over time. That\'92s why your marketing partner should be agile and adaptable to your strategic goals.\ \ We want to be your marketing partner, to work with you to develop a strategy and tactical roadmap, to execute effectively at your pace, and to improve continuously.\ \ Leverage our knowledge and decades of experience to find the most direct path to your growth goals.\ \ [Walk With Us](https://www.walkwithpic.com/walk-with-you-inbound-marketing#form)\ \ ## Five Walk With You Marketing Pillars\ \ The five pillars of our Walk With You Marketing approach allow services to be based on your goals, your timeline, and your budget:\ \ ![listen-and-learn](https://www.walkwithpic.com/hubfs/listen-and-learn.svg)\ \ ### Listen & Learn\ \ ### Listen & Learn\ \ You know your business better than anybody, PIC will become a close second. This knowledge serves as the foundation of our collaboration.\ \ ![answer-and-teach-1](https://www.walkwithpic.com/hubfs/answer-and-teach-1.svg)\ \ ### Answer & Teach\ \ ### Answer & Teach\ \ We don\'92t shut you out of the marketing process. We partner with you to execute successful marketing campaigns.\ \ ![engage-and-discuss](https://www.walkwithpic.com/hubfs/engage-and-discuss.svg)\ \ ### Engage & Discuss\ \ ### Engage & Discuss\ \ We value your feedback, which is why we encourage you to collaborate with us each step of the way.\ \ ![execute-and-evaluate](https://www.walkwithpic.com/hubfs/execute-and-evaluate.svg)\ \ ### Execute & Evaluate\ \ ### Execute & Evaluate\ \ Our growth-driven design strategy means we\'92re constantly evaluating performance to continuously improve your website and campaigns.\ \ ![flexible-and-direct-pricing](https://www.walkwithpic.com/hubfs/flexible-and-direct-pricing.svg)\ \ ### Flexible & Direct Pricing\ \ ### Flexible & Direct Pricing\ \ You can cancel, scale up or scale down any time. Our aim is to help you, not hold you hostage.\ \ ![PIC-wwym-lp-meaning](https://www.walkwithpic.com/hubfs/PIC-wwym-lp-meaning.png)\ \ ## What does Walk With You Marketing mean for you?\ \ - We are thinkers and doers. Leverage the expertise and services you need\ - We can do it for you, help you do it, or teach you how to do it\ - Plan and prioritize projects based on impact and value\ - Scale your marketing program up or down to suit your requirements\ - A Stretch Goal and SMART Goal framework to keep focused on objectives\ - Monthly executive reporting and insights on our top KPIs\ - Communication \'96 Regular cadence calls & project management\ - Quarterly strategy sessions to assess progress, needs, and outcomes\ \ Our team is your marketing team. We are an extension of your marketing department, and there are open channels of communication between us.\ \ ## We are a strategic and tactical partner\ \ Strategy Services\ \ * * *\ \ Tactical Services\ \ [Inbound Marketing](https://www.walkwithpic.com/pittsburgh-inbound-marketing)\ \ * * *\ \ - Search Engine Optimization\ - Content Development & Copywriting\ - Social Media\ - Email Marketing\ \ [Website Development](https://www.walkwithpic.com/website-design)\ \ * * *\ \ - Website Design\ - Website Development\ \ [HubSpot](https://www.walkwithpic.com/hubspot-services)\ \ * * *\ \ - Hubspot Onboarding\ - Hubspot Training\ - Hubspot Audit\ \ ![PIC-wwym-lp-get-started](https://www.walkwithpic.com/hubfs/PIC-wwym-lp-get-started.png)\ \ ## Getting started starts with knowing your Goals, Plans, Challenges and Timeline.\ \ Ready to have a conversation? During our first, get to know each other call, we will discuss your company\'92s growth goals to learn if we are a good fit to help you achieve them.\ \ During the conversation we will want to learn about your current plans and challenges so we can offer some upfront feedback and insight.\ \ If we establish there is a potential partnership we will begin the strategic planning process.\ \ [Ready to start the conversation?](https://www.walkwithpic.com/lp-meet-robb-15minutes)\ \ ## Let's Take a Walk\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/walk-with-you-inbound-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Microsoft Advertising Insights\ # PIC Knowledge Base\ \ Explore our free marketing resource library. Each knowledge base article provides step-by-step instructions to help you use and get maximum value from common marketing\'a0 applications, like HubSpot, Google Marketing Suite, WordPress, Social Media, and more.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Microsoft Advertising & Marketing\ \ ### All Categories\ \ - [Google Marketing Platform (8)](https://www.walkwithpic.com/knowledge/tag/google-marketing-platform)\ - [Website Management & Code (8)](https://www.walkwithpic.com/knowledge/tag/website-management-code)\ - [Social Media (7)](https://www.walkwithpic.com/knowledge/tag/social-media)\ - [Wordpress (4)](https://www.walkwithpic.com/knowledge/tag/wordpress)\ - [HubSpot (3)](https://www.walkwithpic.com/knowledge/tag/hubspot)\ - [PIC Process (3)](https://www.walkwithpic.com/knowledge/tag/pic-process)\ - [Email Marketing (2)](https://www.walkwithpic.com/knowledge/tag/email-marketing)\ - [SEO (2)](https://www.walkwithpic.com/knowledge/tag/seo)\ - [Content Marketing (1)](https://www.walkwithpic.com/knowledge/tag/content-marketing)\ - [Inbound Marketing (1)](https://www.walkwithpic.com/knowledge/tag/inbound-marketing)\ - [Microsoft Advertising & Marketing (1)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [![microsoft advertising](https://www.walkwithpic.com/hs-fs/hubfs/knowledge-base/pic-kb-microsoft-advertising-mktg.jpg?width=1788&name=pic-kb-microsoft-advertising-mktg.jpg)](https://www.walkwithpic.com/knowledge/add-website-to-bing-news)\ \ [Microsoft Advertising & Marketing](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ ## [How to Add Website to Bing News](https://www.walkwithpic.com/knowledge/add-website-to-bing-news)\ \ Aug 23, 2022\ \ \ Having your news articles displayed on MSN News will help instill trust in your brand, spread awareness, and increase overall traffic and impressions. MSN News displays the highest quality, most...\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/tag/microsoft-advertising-marketing)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ ## Marketing Insights Blog\ # Blog\ \ When trying to grow your business, you have different Missions, from lead gen and traffic generation to\ sales enablement and nurturing. Our blog is dedicated to digging into the friction points of these\ Missions and helping you overcome them.\ \ ![Blog Icon](https://www.walkwithpic.com/hubfs/483844/blog-icon.svg)\ \ Posts about\ \ # Robb (3)\ \ ### All Categories\ \ - [Inbound Marketing (42)](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ - [Robb (21)](https://www.walkwithpic.com/blog/topic/robb)\ - [SEO (17)](https://www.walkwithpic.com/blog/topic/seo)\ - [Content Marketing (15)](https://www.walkwithpic.com/blog/topic/content-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/blog/topic/website-design-development)\ - [Social Media Marketing (9)](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ - [Lead Generation (8)](https://www.walkwithpic.com/blog/topic/lead-generation)\ - [HubSpot (7)](https://www.walkwithpic.com/blog/topic/hubspot)\ - [Brad (6)](https://www.walkwithpic.com/blog/topic/brad)\ - [Marketing Budget (5)](https://www.walkwithpic.com/blog/topic/marketing-budget)\ - [PPC Marketing (5)](https://www.walkwithpic.com/blog/topic/ppc-marketing)\ - [Mike (4)](https://www.walkwithpic.com/blog/topic/mike)\ - [Trista (4)](https://www.walkwithpic.com/blog/topic/trista)\ - [Will (4)](https://www.walkwithpic.com/blog/topic/will)\ - [Jeff (3)](https://www.walkwithpic.com/blog/topic/jeff)\ - [Parker (3)](https://www.walkwithpic.com/blog/topic/parker)\ - [Conversion Optimization (2)](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ - [Email Marketing (2)](https://www.walkwithpic.com/blog/topic/email-marketing)\ - [Reputation Management (2)](https://www.walkwithpic.com/blog/topic/reputation-management)\ - [working with a digital marketing agency (2)](https://www.walkwithpic.com/blog/topic/working-with-a-digital-marketing-agency)\ - [AI (1)](https://www.walkwithpic.com/blog/topic/ai)\ - [Brand Voice Development (1)](https://www.walkwithpic.com/blog/topic/brand-voice-development)\ - [ChatGPT (1)](https://www.walkwithpic.com/blog/topic/chatgpt)\ - [E-Commerce (1)](https://www.walkwithpic.com/blog/topic/e-commerce)\ - [Google Marketing Platform (1)](https://www.walkwithpic.com/blog/topic/google-marketing-platform)\ - [Growth Marketing Agency (1)](https://www.walkwithpic.com/blog/topic/growth-marketing-agency)\ - [Matt (1)](https://www.walkwithpic.com/blog/topic/matt)\ - [Website Management & Code (1)](https://www.walkwithpic.com/blog/topic/website-management-code)\ - [Wordpress (1)](https://www.walkwithpic.com/blog/topic/wordpress)\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/budget-cost.jpg?width=1788&name=budget-cost.jpg)](https://www.walkwithpic.com/blog/marketing-qualified-lead-cost-value)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Lead Generation](https://www.walkwithpic.com/blog/topic/lead-generation)\ \ ## [Marketing Qualified Lead Value & Cost - Why It Matters](https://www.walkwithpic.com/blog/marketing-qualified-lead-cost-value)\ \ 12 Jul 2017\ \ \ Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/conversion-tracking.jpg?width=1788&name=conversion-tracking.jpg)](https://www.walkwithpic.com/blog/conversion-tracking-are-you-doing-enough)\ \ [Conversion Optimization](https://www.walkwithpic.com/blog/topic/conversion-optimization)\ \ \ \ \ \ \ , [Lead Generation](https://www.walkwithpic.com/blog/topic/lead-generation)\ \ ## [Conversion Tracking - Why You Need More Conversion Opportunities](https://www.walkwithpic.com/blog/conversion-tracking-are-you-doing-enough)\ \ 18 Nov 2015\ \ \ People are not cookie-cutter replicas of one another - something many website managers forget. I can\'92t tell you how many times someone has told me about the actions of their website visitors based on...\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/PIC-Is_your_website_a_member_of_your_sales_team-01.jpg?width=1788&name=PIC-Is_your_website_a_member_of_your_sales_team-01.jpg)](https://www.walkwithpic.com/blog/is-your-website-a-member-of-your-sales-team)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/blog/topic/website-design-development)\ \ ## [Is your website a member of your sales team?](https://www.walkwithpic.com/blog/is-your-website-a-member-of-your-sales-team)\ \ 04 May 2015\ \ \ Would you rather have a sales person that prospects or one that waits for the phone to ring? If you are eager to grow your business, you absolutely want sales reps that prospect and close business.\ \ [![lead tracking](https://www.walkwithpic.com/hs-fs/hubfs/featured_images_lead_calculator.jpg?width=1788&name=featured_images_lead_calculator.jpg)](https://www.walkwithpic.com/blog/lead-tracking-how-to-track-lead-source.html)\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \ \ \ \ , [Lead Generation](https://www.walkwithpic.com/blog/topic/lead-generation)\ \ ## [Lead Tracking - How to Track Lead Source](https://www.walkwithpic.com/blog/lead-tracking-how-to-track-lead-source.html)\ \ 03 Sep 2014\ \ \ As a marketer, both in the agency setting and in the small business setting, one of the most beautiful things is quality lead tracking.\ \ ![](https://www.walkwithpic.com/hubfs/suscribe-icon.svg)\ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/robbluther.jpg?width=1788&name=robbluther.jpg)](https://www.walkwithpic.com/blog/2010/12/linkedin-profile-optimization.html)\ \ [Social Media Marketing](https://www.walkwithpic.com/blog/topic/social-media-marketing)\ \ ## [LinkedIn Profile Optimization](https://www.walkwithpic.com/blog/2010/12/linkedin-profile-optimization.html)\ \ 10 Dec 2010\ \ \ There are thousands... millions... of places you get links to point at your website, but not all links are equal. So before wasting time and money chasing links of little to no value, make sure you...\ \ [Prev](https://www.walkwithpic.com/blog/topic/robb/page/2) [1](https://www.walkwithpic.com/blog/topic/robb/page/1) [2](https://www.walkwithpic.com/blog/topic/robb/page/2) [3](https://www.walkwithpic.com/blog/topic/robb/page/3) [Next](https://www.walkwithpic.com/blog/topic/robb/page/4)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/topic/robb/page/3)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ ## Inbound Marketing Case Studies\ ![](https://d.adroll.com/cm/b/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/bombora/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/experian/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/g/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/index/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/l/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/n/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/o/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/outbrain/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/pubmatic/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/taboola/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/triplelift/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)![](https://d.adroll.com/cm/x/out?adroll_fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde-1741701540133&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&advertisable=55RBYJIVAVC7DCNIKHMZB2)\ \ ![](https://x.adroll.com/attribution/trigger?fpc=6b3cfab22cfd0f2aa3db45c21fbf9fde&advertisable_eid=55RBYJIVAVC7DCNIKHMZB2&conversion_type=PageView&conversion_value=0.0¤cy=USC&flg=1&pv=53382014672.03641&arrfrr=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing)\ \ # Case Studies\ \ We strive every day to help our customers reduce friction and improve momentum in their growth stack. Take a look at some of the projects we have completed to help our clients grow better.\ \ ![PIC-case-studies-icon](https://www.walkwithpic.com/hubfs/case_studies/PIC-case-studies-icon.svg)\ \ Case Studies about\ \ ## Inbound Marketing\ \ ### All Categories\ \ - [Inbound Marketing (16)](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ - [Website Design & Development (13)](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ - [Featured Website Design & Development (6)](https://www.walkwithpic.com/case-studies/tag/featured-website-design-development)\ - [Content Marketing (4)](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ - [Featured Hubspot Clients (3)](https://www.walkwithpic.com/case-studies/tag/featured-hubspot-clients)\ - [E-Commerce (2)](https://www.walkwithpic.com/case-studies/tag/e-commerce)\ - [HubSpot (1)](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ [![mccue product catalogs](https://www.walkwithpic.com/hs-fs/hubfs/mccue-featured-img-laptop.webp?width=588&name=mccue-featured-img-laptop.webp)](https://www.walkwithpic.com/case-studies/mccue-digital-sales-catalog)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ \ \ , [HubSpot](https://www.walkwithpic.com/case-studies/tag/hubspot)\ \ ## [Creating an Interactive & Customizable Digital Sales Catalog with HubSpot](https://www.walkwithpic.com/case-studies/mccue-digital-sales-catalog)\ \ McCue Corporation\'92s goal is \'93no more lost time, no more injuries, no more fatalities from accidents...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/featured-img-backup-battery.webp?width=588&name=featured-img-backup-battery.webp)](https://www.walkwithpic.com/case-studies/solar-company-lead-generation)\ \ [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ \ \ , [Website Design & Development](https://www.walkwithpic.com/case-studies/tag/website-design-development)\ \ ## [Calculating the Cost of Solar Lead Gen](https://www.walkwithpic.com/case-studies/solar-company-lead-generation)\ \ Overview Paradise Energy Solutions is a family-owned business that installs and services solar...\ \ \ [![](https://www.walkwithpic.com/hs-fs/hubfs/SC-mockup-1.webp?width=588&name=SC-mockup-1.webp)](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ## [Online Ad Operations Strategy Triple Sales and Put Local Portal Back on Top](https://www.walkwithpic.com/case-studies/online-ads-operation-strategy)\ \ Overview StateCollege.com is an advertiser-supported online portal that provides local news,...\ \ \ ## Subscribe to our freshest ideas\ \ Email\\*\ \ Notification Frequency\ \ [![AccuWeather for Business](https://www.walkwithpic.com/hs-fs/hubfs/AFB-mockup-1.webp?width=588&name=AFB-mockup-1.webp)](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ## [SEO-Friendly HubSpot Website Development](https://www.walkwithpic.com/case-studies/hubspot-website-development-seo)\ \ Overview AccuWeather For Business (AFB) is the B2B line of business for AccuWeather, Inc. AFB...\ \ \ [![R.J. Hedges & Associates](https://www.walkwithpic.com/hs-fs/hubfs/RJH-website-mockup.webp?width=588&name=RJH-website-mockup.webp)](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ [Content Marketing](https://www.walkwithpic.com/case-studies/tag/content-marketing)\ \ \ \ , [Inbound Marketing](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ## [Targeted Content Strategy Makes New Service Launch a Success](https://www.walkwithpic.com/case-studies/new-service-launch)\ \ Overview: R.J. Hedges & Associates is a Pennsylvania-based healthcare compliance consultancy...\ \ \ [Prev](https://www.walkwithpic.com/case-studies/tag/inbound-marketing/page/0) [1](https://www.walkwithpic.com/case-studies/tag/inbound-marketing/page/1) [2](https://www.walkwithpic.com/case-studies/tag/inbound-marketing/page/2) [3](https://www.walkwithpic.com/case-studies/tag/inbound-marketing/page/3) [4](https://www.walkwithpic.com/case-studies/tag/inbound-marketing/page/4) [Next](https://www.walkwithpic.com/case-studies/tag/inbound-marketing/page/2)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [Call Today 412 942 0222 <>](https://www.walkwithpic.com/cs/c/?cta_guid=c82cc854-679e-4f27-a64d-3269c20a86a3&signature=AAH58kHmTG99ywbNoBDm8IT8HWh8ySe0Lw&portal_id=483844&pageId=68713508945&placement_guid=f9598b51-b16e-4b71-8dc9-b56977ae4a80&click=3dc227e6-39b2-43b0-9723-4d173e59baa9&contentType=listing-page&redirect_url=APefjpGqDWUduZD_feUikHHu0FalqS4vbUg8ol3F4hzaNy1JHY_n2qeChHYd_RippM6Ivawym_2h&hsutk=31d4ec1016b3659c52ac6adf8e74d73a&canon=https%3A%2F%2Fwww.walkwithpic.com%2Fcase-studies%2Ftag%2Finbound-marketing&ts=1741701540108&__hstc=233832769.31d4ec1016b3659c52ac6adf8e74d73a.1741701538591.1741701538591.1741701538591.1&__hssc=233832769.1.1741701538591&__hsfp=1283270075 "Call Today 412 942 0222 <>")[Call Today 412 942 0222](tel:4124246459?__hstc=233832769.31d4ec1016b3659c52ac6adf8e74d73a.1741701538591.1741701538591.1741701538591.1&__hssc=233832769.1.1741701538591&__hsfp=1283270075&hsutk=31d4ec1016b3659c52ac6adf8e74d73a&contentType=listing-page&pageId=68713508945)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=206&height=153&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=206&height=153&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.31d4ec1016b3659c52ac6adf8e74d73a.1741701538591.1741701538591.1741701538591.1&__hssc=233832769.1.1741701538591&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=206&height=153&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=210&height=72&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/case-studies/tag/inbound-marketing)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)\ \ Twitter Widget Iframe\ \ ![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)\ \ ![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD02ZWNjNzFjYS1iMDNkLTQ4MDItOWMxMy0yNWE5ZmNhMGFlMDMmcGF0aE5hbWU9L2Nhc2Utc3R1ZGllcy90YWcvaW5ib3VuZC1tYXJrZXRpbmcmdmlzaXRvcklkPTExMWU1ZGMyLWU0YjUtNDUzOC05YzgxLTUxNmNjMTRkNDkzMSZ2aXNpdElkPTU2NWQ3ODA4LWE5YTAtNDNjNy1hZWNiLTVlZTljY2E1NDY1ZiZuZXdWaXNpdG9yPTEmYWNjZXNzZWRBdD0xNzQxNzAxNTQwJnZxVHJhY2tpbmdJZD0xNTljODhlOS1hMjhlLTQyMDAtYTE5ZS05YjVjMjYwMDU0MTQmb3JpZ2luPXd3dy53YWxrd2l0aHBpYy5jb20mc2NyaXB0VmVyc2lvbj0yLjMuMSZwYWdlVmlld0NvdW50PTEmdmlzaXRTdGFydD0xNzQxNzAxNTQw)\ \ ## Local Inbound Marketing Agency\ # Choosing a Local Inbound Marketing Agency in Pittsburgh\ \ [Inbound Marketing](https://www.walkwithpic.com/blog/topic/inbound-marketing)\ \ \ \\|\ \ \ 11 Mar 2015\ \\|\ \ \ \ \ \ \ 3 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/Prospects_Customers_Funnel-1.jpg)\ \ ![Local Inbound Marketing Agency](https://www.walkwithpic.com/hs-fs/hub/483844/file-2599631937-jpg/Prospects_Customers_Funnel.jpg)\ \ ## Do you need a Local Agency?\ \ There are some great advantages to working with an online marketing agency in Pittsburgh, PA or near your location. \'a0First and foremost is the ability to meet in person and be able to establish a direct relationship with the consultants who will be responsible for your inbound marketing campaign. \'a0However, at PIC we have customers as far as Florida, Texas and Arkansas. \'a0In 2015, you can easily work with any inbound marketing agency in the country. \'a0If you are looking into using inbound marketing strategies locally, we would recommend that you focus on whether or not they have the right experience and expertise rather than just how close they are to your company. \'a0If two agencies are equally qualified, picking the one in your backyard has some great advantages.\ \ ## Experience Matters\ \ With fifteen years experience running online marketing campaigns, we see SEO companies and local inbound marketing agencies come and go. \'a0Be sure your possible vendors have been working in the field for a few years. \'a0Then view their [client list](https://www.walkwithpic.com/clients-digital-marketing) and see if they have experience in your industry. \'a0For example, with our experience we can hit the ground running with industrial clients, eCommerce, and B2B services.\ \ ## Expertise and Certifications\ \ Here at Pittsburgh Internet Consulting, members of our team are Hubspot Inbound Certified, Google AdWords Certified, and Google Analytics certified. \'a0We have extensive experience with wordpress, drupal, and joomla. \'a0Be sure that your agency has the right level of expertise to address the focus of your inbound marketing campaign. \'a0Whether you are focused on [SEO](https://www.walkwithpic.com/search-engine-optimization) and content development or [pay-per-click](https://www.walkwithpic.com/ppc-campaign-management) and social media, you will find that each agency focuses on different pieces of a successful inbound marketing effort. \'a0( [Request a free hubspot demo](https://www.walkwithpic.com/lp/inbound-marketing-with-hubspot))\ \ ## Partners for Success\ \ The choice of an inbound marketing agency is going to be a long-term decision for your company. \'a0A campaign should be at least a year to give any agency the chance to succeed. \'a0If your relationship works out well, you will be doing business with this company for years to come. \'a0Be sure to spend time with your prospective agencies before signing on the dotted line. \'a0Have at least two full conference calls or in person meetings. \'a0You want to make sure that you are compatible based on personalities and communication styles.[![CONTACT US TODAY](https://no-cache.hubspot.com/cta/default/483844/246db13f-b839-4263-843f-a4c112e32caf.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/246db13f-b839-4263-843f-a4c112e32caf?__hstc=233832769.0088a94bde19e68deadff0920c2422bc.1741701539751.1741701539751.1741701539751.1&__hssc=233832769.1.1741701539751&__hsfp=1283270075)\ \ ## Pricing and Costs\ \ The price range for inbound marketing services will be a very large gap between the least expensive and the most expensive. \'a0One obvious point is that you get what you pay for. \'a0Time is money. If an agency's price is too low, ask yourself how much time and effort can they invest in my campaign? \'a0If the price is too high, work to find out why the price is higher than other agencies. \'a0One advantage for Pittsburgh inbound marketing agencies, such as ourselves, is the low cost of living here in the Steel City. \'a0We find that our retainers are much lower than similar agencies in California or New York. \'a0When our price is higher than other companies, we usually see that the level of services provided is completely different. One proposal includes only on-page SEO and pay-per-click management and a competing proposal includes those services plus content development, social media posting and link acquisition strategy. \'a0The key decision on costs for inbound marketing is based on what a new customer is worth to your business. \'a0Then, how likely is this campaign to drive enough of those customers to achieve a positive return on your investment. \'a0If the math adds up on the number of customers you expect to gain from your efforts, then you may have found the right agency.\ \ ## Terms and Conditions\ \ Finally, be sure you find out your rights as a customer. \'a0What are your cancellation\'a0options and payment terms? \'a0Are the terms and conditions simple and easy to understand or is it a five page legal agreement? \'a0Companies with a high success rate and good customer retention will tend to have short and sweet terms. \'a0Companies with a bad reputation will often protect themselves with legalese from their poor service record.\ \ Hope this post helped you get one step closer to choosing your inbound marketing agency. \'a0Feel free to give me a call at 412-942-0222 or [contact us](https://www.walkwithpic.com/contact-us), we would love to have you come visit our Pittsburgh office. \'a0You can also read more about our [inbound marketing services here](https://www.walkwithpic.com/pittsburgh-inbound-marketing).\ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ [iframe](https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly93d3cud2Fsa3dpdGhwaWMuY29tOjQ0Mw..&hl=en&v=EGO3I7Q26cZ-jBw3BEtzIx7-&size=invisible&badge=inline&cb=2zv3qd3ppus)\ \ ![Jeff Schroeffel](https://www.walkwithpic.com/hs-fs/hubfs/Jeff-1.png?width=600&height=600&name=Jeff-1.png)\ \ #### [Jeff Schroeffel](https://www.walkwithpic.com/blog/author/jeff-schroeffel)\ \ Jeff is the founder and parter at PIC. He is one of our lead strategists with a high level of expertise in SEO, HubSpot, Google Analytics, and growth marketing strategy.\ \ [![CALCULATE HOW MUCH YOUR WEBSITE IS COSTING YOU](https://no-cache.hubspot.com/cta/default/483844/interactive-134442835858.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLkORO%2FU6j31Fv3dVRNkTRbz2mXow6%2F1yNWUkqJF9VDaw6LuxQB9SIGkVmsO8Idq1mZ0V6x0VZmU2N8FOAQmxP%2BwLJNrxuY0J2X11w%2BEabx%2F7YXuSfznaZt1iZRfmrYkN6iC5ixrwtCQg%2B5uKIvxi6rlgp99TBMx1yhMhgaV9Xml2LMLCOdOUDeUcADR9Nr03Tv4bPAT6CPYEt0WQ%3D%3D&webInteractiveContentId=134442835858&portalId=483844)[iframe](https://483844.hs-sites.com/hs-web-interactive-483844-134442835858)\ \ [![CHECK OUR FREE MARKETING & SALES SLA](https://no-cache.hubspot.com/cta/default/483844/interactive-168688420018.png)](https://www.walkwithpic.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ3g2WnflyXd5fZeSvlZRo1SaGZIJUyXYmw6M45No8SbgXgbrtTZ4iTBqgIVaoBZwH3gyPQl%2F48dPG5kOkMiceIrX0FeqNr4Xk0Dpn76QZv6hgbv1VdCLrEw4%2FT1gYwbVL4yfOIuKBG1Aplx0TF5POT%2FqlQc30vDysLTedPdbV%2BJ7KxAwURrSmbQEOD62%2B81DeecXp7&webInteractiveContentId=168688420018&portalId=483844)[iframe](https://483844.hs-sites.com/hs-web-interactive-483844-168688420018)\ \ ## Related Resources\ \ Two Teams. One Mission.\ \ [Read more](https://www.walkwithpic.com/events/sales-marketing-alignment-webinar)\ \ Using Targeted Email Marketing & Social Media to Introduce New Services during the COVID Pandemic\ \ [Read more](https://www.walkwithpic.com/case-studies/email-marketing-social-media)\ \ Lead Generation Website Design with Custom Intuitive Custom Project Gallery\ \ [Read more](https://www.walkwithpic.com/case-studies/lead-generation-website-design)\ \ Leveraging LinkedIn B2B Ad Marketing to Create Leads\ \ [Read more](https://www.walkwithpic.com/case-studies/linked-b2b-ad-marketing)\ \ Utilizing Growth Driven Design Website Strategy with HubSpot CMS\ \ [Read more](https://www.walkwithpic.com/case-studies/growth-driven-design-hubspot-cms)\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80?__hstc=233832769.0088a94bde19e68deadff0920c2422bc.1741701539751.1741701539751.1741701539751.1&__hssc=233832769.1.1741701539751&__hsfp=1283270075)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic?__hstc=233832769.0088a94bde19e68deadff0920c2422bc.1741701539751.1741701539751.1741701539751.1&__hssc=233832769.1.1741701539751&__hsfp=1283270075)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/blog/local-inbound-marketing-agency)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \ [iframe](https://platform.twitter.com/widgets/widget_iframe.2f70fb173b9000da126c79afe2098f02.html?origin=https%3A%2F%2Fwww.walkwithpic.com)![](https://gosniply.com/services/pixel/5f0f021c427a183539a623a2/)[iframe](https://td.doubleclick.net/td/ga/rul?tid=G-JZ89KK5T3T&gacid=31006030.1741701540>m=45je5362v881192586z876688328za200zb76688328&dma=0&gcs=G111&gcd=13r3r3r3r5l1&npa=0&pscdl=noapi&aip=1&fledge=1&frm=0&tag_exp=102067808~102482433~102587591~102640600~102693808~102717422~102788824~102791784~102814060&z=917356711)[iframe](https://td.doubleclick.net/td/rul/11078259656?random=1741701540535&cv=11&fst=1741701540535&fmt=3&bg=ffffff&guid=ON&async=1>m=45je5362v881192586z876688328za200zb76688328&gcd=13r3r3r3r5l1&dma=0&tag_exp=102067808~102482433~102587591~102640600~102693808~102717422~102788824~102791784~102814060&u_w=1280&u_h=1024&url=https%3A%2F%2Fwww.walkwithpic.com%2Fblog%2Flocal-inbound-marketing-agency&hn=www.googleadservices.com&frm=0&tiba=Choosing%20a%20Local%20Inbound%20Marketing%20Agency%20in%20Pittsburgh&did=dMWZhNz%2CdZTQ1Zm&gdid=dMWZhNz.dZTQ1Zm&npa=0&us_privacy=1---&pscdl=noapi&auid=149812855.1741701541&uaa=&uab=&uafvl=&uamb=0&uam=&uap=&uapv=&uaw=0&fledge=1&_tu=CA&data=event%3Dgtag.config%3Bpath_clean%3D%2Fblog%2Flocal-inbound-marketing-agency)![](https://t.visitorqueue.com/p/open?l=2&q=cGFnZVZpZXdJZD05ZTc3NDEwNi0zY2I4LTQ2NjktYWU5NS03OWY3MTg3NzlhN2EmcGF0aE5hbWU9L2Jsb2cvbG9jYWwtaW5ib3VuZC1tYXJrZXRpbmctYWdlbmN5JnZpc2l0b3JJZD1lZTBjYzU1MS04NzIzLTQ5YTMtYTZhMC05OGQxNjAwM2UyNGUmdmlzaXRJZD02ODBmMWVmZi1kZGExLTQ0MzctYTdmYS0yMjM5YjdmM2UzM2EmbmV3VmlzaXRvcj0xJmFjY2Vzc2VkQXQ9MTc0MTcwMTU0MSZ2cVRyYWNraW5nSWQ9MTU5Yzg4ZTktYTI4ZS00MjAwLWExOWUtOWI1YzI2MDA1NDE0Jm9yaWdpbj13d3cud2Fsa3dpdGhwaWMuY29tJnNjcmlwdFZlcnNpb249Mi4zLjEmcGFnZVZpZXdDb3VudD0xJnZpc2l0U3RhcnQ9MTc0MTcwMTU0MQ==)\ \ ## Stripe and Gravity Forms\ # Integrating Stripe with Gravity Forms\ \ [Wordpress](https://www.walkwithpic.com/knowledge/topic/wordpress)\ \ \ \\|\ \ \ Aug 23, 2022 12:00:00 AM\ \\|\ \ \ \ \ \ \ 4 minute read\ \ \ ![](https://www.walkwithpic.com/hubfs/knowledge-base/pic-kb-wordpress.jpg)\ \ ## Gravity Forms and Stripe allows you to quickly and easily implement credit card payments for any form you created on your site. The Stripe Add-On allows you to capture one-time credit card payments or set up recurring payment subscriptions.\ \ [Stripe](https://stripe.com/) is a powerful payment processing platform that provides payment tools across all industries. [Gravity Forms](https://www.gravityforms.com/) is a WordPress plugin that allows users to create forms that will be displayed on the site. The integration allows for payment processing on WordPress forms.\ \ ### 1\\. Install Stripe Integration and Sync to Stripe Account\ \ - To add Stripe to Gravity Forms, login to WordPress, then go to \'93Forms\'94 > \'93Add-Ons\'94> and search for \'93Stripe.\'94 Then, activate the add--on. \ - From here, you will need to log into your Stripe account or create a Stripe account to find the correct API Keys. \ - **NOTE: STRIPE TRANSACTION FEE:** **2.9% plus $0.30 per successful card** **transaction** \ - When you log into your Stripe account, under \'93Developers,\'94 you will see \'93API Keys\'94 Copy the keys into the correct spot in the Stripe-GF add-on.\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-18-2022-01-02-42-05-PM.jpeg)![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-18-2022-01-02-46-91-PM.jpeg)![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-18-2022-01-02-55-44-PM.jpeg)\ \ ### 2\\. Setting up Stripe account\ \ - If the client does not have a Stripe account set up yet, they will have to create one. \ \ - PIC can get them started, but they will need to add banking info, social security, and other personal information that should prompt the client to finish the setup on their own.\ \ - In Stripe, go to \'93settings\'94 in the top right corner. You will see a \'93team\'94 option under \'93Business Settings.\'94\ - When you click this, you will have the ability to add members to the team. You will want to add the client and make them an admin so that they can finish setting up the stripe account. \ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-18-2022-01-04-48-93-PM.jpeg)\ \ ### 3\\. Create Stripe Feed\ \ - In the form that you want to add payment information to, go to \'93Pricing Fields,\'94 then select the stripe button. Save the form, and then click Settings at the top, followed by Stripe. \ - Here you can see where you can set up a stripe feed. Sync all form options and information that you want to be integrated into Stripe. THE STRIPE FIELD MUST BE ADDED TO THE FORM BEFORE YOU CAN SET UP THE FEED. \ - Below you can see what the field and the feed will look like\'a0after both are set up.\'a0\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-18-2022-01-05-31-05-PM.jpeg)\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-18-2022-01-05-39-20-PM.jpeg)\ \ ![](https://www.walkwithpic.com/hubfs/Imported_Blog_Media/undefined-Jul-18-2022-01-05-44-13-PM.jpeg)\ \ \ \ Did you find this article helpful?\ \ Subscribe and get our upcoming posts in your inbox\ \ - Get the Marketing Resources You Need By Leading Sales Initiatives\ - Leveraging User-Generated Content to Drive SaaS Growth.\ - Should I Outsource My Traffic Reporting/Monitoring\ \ Email\\*\ \ Notification Frequency\ \ ## More Than Just Great Websites. Marketing Strategies For Growth.\ \ [![Call Today 412 942 0222 <>](https://no-cache.hubspot.com/cta/default/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80.png)](https://cta-redirect.hubspot.com/cta/redirect/483844/f9598b51-b16e-4b71-8dc9-b56977ae4a80)\ \ - [![logo-eos](https://www.walkwithpic.com/hs-fs/hubfs/logo-eos.png?width=618&height=459&name=logo-eos.png)](https://www.eosworldwide.com/)\ - [![logo-hs](https://www.walkwithpic.com/hs-fs/hubfs/logo-hs.png?width=618&height=459&name=logo-hs.png)](https://app.hubspot.com/ecosystem/483844/marketplace/solutions/walkwithpic)\ - [![logo-gp](https://www.walkwithpic.com/hs-fs/hubfs/logo-gp.png?width=618&height=459&name=logo-gp.png)](https://www.google.com/partners/agency?id=4335992573)\ - [![Microsoft-Partner](https://www.walkwithpic.com/hs-fs/hubfs/Microsoft-Partner.webp?width=630&height=216&name=Microsoft-Partner.webp)](https://www.walkwithpic.com/knowledge/gravity-forms-stripe-integration)\ \ [iframe](https://consentcdn.cookiebot.com/sdk/bc-v4.min.html)\ \ ![Cookiebot session tracker icon loaded](https://imgsct.cookiebot.com/1.gif?dgi=084d3369-7fb5-4cf9-a123-adbbe85df133)[iframe](about:blank)\ \