How to Map Your Company’s Value to the Hero’s Journey | Free Webinar

Your product or service isn’t the hero. Your customer is. Your job? Be the guide they trust. 

The objective is to connect what you offer to what your customer actually needs at each stage of their journey. Making the connection doesn’t just improve your story. It helps people believe in what you’re building. 

What You’ll Learn: 

In this event, you’ll learn how to connect what you offer to what your customer actually needs at each stage of their journey. We’ll show how to uncover hidden value in your messaging—and how your brand can show up in more human, helpful ways. 

Why Attend? 

• Transform your marketing narrative by learning to position your customer, not your product, as the true hero.
• Uncover and articulate the hidden value in your existing messaging to directly address customer needs and build deeper trust and resonance.
• Develop a more human and helpful brand presence that guides your customers and fosters belief in your mission and offerings. 
  
  

Thursday, August 28th at 1:00 - 1:45 PM ET.

Ready to rethink your content strategy?

Watch the full recording of our previous webinar "How to Build Content That Mirrors Your Customer’s Journey" a clearer path for your content — one that starts with your customer, not just your calendar.