Past Events
Webinar - How to Map Your Company’s Value to the Customer’s Journey
Learn how to align your message with your customer’s journey and become the trusted guide they need. Watch the full recording.
Webinar - How to Build Content That Aligns With the Customer Journey
Learn how to map content to your customer’s journey and drive real results. In this session, we shared a practical framework for creating content that meets your audience exactly where they are — not just what your team feels like posting next.
Webinar - What Most Marketers Get Wrong About Personas
Most Buyer Personas Are Useless. Let’s Fix That. Whether you're working with existing personas or building them from scratch, this webinar offers a practical reset on how to do it right and how to use that work to drive messaging that actually converts.
What attendees have said
Bobby Hornyak
RJH Real Property
The seminar was both informative and easy to follow. There was good audience participation which was great to see them address real life challenges and questions local business owners are facing.
Sarah Hillegas
Planful Marketing
PIC held an excellent training that really helped increase our understanding of SEO and Google Ads. As a marketing agency it’s extremely valuable to stay up-to-date on new trends.
Tim Moury
Verichek Technical Services
PIC did a fantastic job of educating us on the operation of HubSpot along with showing us additional tools that were available to help manage and grow our business.
