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SEO That Serves the Mission: Connecting Keywords to Customer Intent

September 25, 2025 - 11:00AM

Online

Missed the live panel? No problem. Watch the full recording of PIC’s SEO panel where our experts dug into how to connect real customer problems with real search terms — especially important now that AI is changing how search surfaces and summarizes answers.

Recording available — watch on demand

Originally held: September 25, 2025 — Online

Your SEO strategy shouldn’t start with search volume. It should start with your audience.

Too often, marketers focus on keywords in isolation and miss what customers are truly looking for in the moment. This session flipped that script. With AI reshaping search—summarizing results, surfacing intent-driven answers, and filtering out noise—the need to connect with real customer problems is more urgent than ever.

In this on-demand panel, PIC’s top SEO experts discuss how to map customer problems to search behavior and how to write content that meets customers in the moment — not after the fact. You’ll get practical tips, candid insights, and examples from seasoned pros navigating SEO in the age of AI.

What You’ll Learn

In this on-demand session you’ll learn how to:

Rethink SEO from the customer’s perspective
Map real customer problems to the right keywords
Write content that meets your audience in the moment, not after the fact
Apply a simple model that moves you from “just ranking” to “actually converting”
Adapt your strategy for AI-powered search results so your content is seen, summarized, and clicked

Why Watch?

Hear practical strategies from PIC’s leading SEO experts.
Learn real-world approaches for serving customer intent instead of chasing keywords.
Discover how to evolve your SEO as AI changes the search landscape.
Walk away with a practical model and a bonus resource you can apply immediately.

P.S. If you haven't yet watched our recent Hero Mission Strategy webinars, What Most Marketers Get Wrong About Personas, How to Build Content That Mirrors Your Customer’s Journey, and How to Map Your Company’s Value to the Customer’s Journey.

Brad-Gerlach-PIC

BRAD GERLACH

Brad is our resident SEO Specialist, and he devotes his time to obtaining quality traffic that matches the interests of our clients’ products and services. His philosophy is to give Google’s algorithm what it wants – valuable and resourceful content that will fulfill a user’s needs. While Google doesn’t come out and tell you what it wants, Brad is an expert at deciphering what will work and applying our strategies accordingly.

Robb

ROBB LUTHER

Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.

If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.

Ryan York

RYAN YORK

Ryan is one of our SEO specialists who focuses on turning more traffic into high quality leads. He enjoys researching and analyzing changes in search algorithms to experiment with new strategies. He’s a big believer in AI and using it to become more efficient for our clients, and to help them grow in a new age of search.