
Leveraging LinkedIn B2B Ad Marketing to Create Leads
Our client RJ Hedges was looking to leverage LinkedIn B2B marketing for lead generation, but hadn't had previous success. Using HubSpot, PIC leveraged LinkedIn Ads to increase lead generation.


Growing an organic social media presence takes more than posting consistently. It takes strategy, creativity, and deep knowledge of how each platform's algorithm rewards authentic engagement. From our Pittsburgh office, we handle the full scope of organic social media management so you can focus on running your business.

We develop a platform-specific organic social media strategy based on your audience, industry, and goals. This includes competitive analysis, content pillar development, posting cadence recommendations, and a platform-by-platform playbook so every post drives toward measurable results.
We monitor and respond to comments, messages, and mentions across LinkedIn, Instagram, TikTok, and Facebook. Turning casual interactions into lasting relationships. Active community management is what separates brands that post from brands that grow organically.
From scroll-stopping Reels and carousels, to thought leadership LinkedIn posts, we create organic content tailored to each platform's format and audience expectations. Every piece is designed to earn engagement not just fill a calendar. We handle ideation, production, copywriting, and scheduling.
Organic social media is one of the most effective ways to establish thought leadership. We position your team as industry experts through strategic content that educates, inspires, and builds the kind of credibility that drives inbound leads.
We track the metrics that matter for organic social growth including reach, engagement rate, follower growth, profile visits, website clicks, and share of voice. Monthly reporting shows what's working, and we continuously optimize content strategy based on real performance data.
Your customers are already scrolling. Let’s make sure they’re scrolling through your content.
Request a complimentary evalution of your brand's social media presence.

Our client RJ Hedges was looking to leverage LinkedIn B2B marketing for lead generation, but hadn't had previous success. Using HubSpot, PIC leveraged LinkedIn Ads to increase lead generation.

Discover how PIC launched a scalable paid social campaign system for Hairskeen stylists—generating hundreds of low-cost leads, empowering local growth, and elevating the brand’s authority in male hair replacement.

Discover how Sykes Elder Law drove 102 webinar sign-ups using targeted ads, email marketing, and strategic messaging to educate seniors on estate planning.
Most businesses see meaningful improvements in engagement and reach within 3–6 months of consistent, strategic organic social media marketing. Follower growth and brand awareness build over time unlike paid social, which delivers immediate but temporary visibility. The advantage is that organic results compound.

