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Social Media Marketing Agency

Reach your audience. Position your brand. Connect with your customers.

Why you should invest in Social Media

With billions of active social media accounts in the United States, social media commands more and more consumer attention every year. Facebook, Instagram, LinkedIn, and more are now primary channels for users to talk, share, research, and shop online. And with so many eyes on these channels, marketing and advertising budgets have shifted to get brands in front of their target audiences as they scroll through their timelines. But with so many platforms, how do you know what strategies will work best for your business?

Pittsburgh Social Media Marketing Agency
PIC_inbound mark camp

Free Inbound Marketing Checklist

Before you press “Go” on your next marketing campaign, use our Inbound Marketing Checklist to ensure the project allows for measurable results and a connected experience for potential customers.

Download Checklist

Results-Driven Social Media Strategies

Social media is still a relatively new medium in the marketing and advertising realms, and as a result, can be a drain on your marketing budget if you don’t set the proper goals from the start. These goals serve as the destination points when developing a comprehensive, focused social media strategy.

With social media changing every day, it’s hard for small and medium-sized businesses to keep up with and leverage all options available to them. At PIC, our team stays up-to-date with the latest tools and trends to help our clients take the guesswork out of social media marketing. Our experience in audience development, ad creative, and messaging elevates haphazard social media activities to successful results-driven campaigns.

PIC specializes in helping our clients…

Identify goals and opportunities for social media revenue streams

Plan and implement audience development and targeting strategies

Create and launch results-driven ad campaigns

 

Platforms We Work With

PIC will work with you to establish your social media goals and carve out a target demographic. This helps us determine which social media platforms to leverage with our campaigns. In addition to the social media giants, we work with emerging platforms like TikTok, Nextdoor, and Snapchat.

Platforms We Work

Core Components of Social Media Advertising

With the help of the PIC team, your business can begin building a versatile social media strategy that leverages the best-fit channels and components on platforms like Facebook, Instagram, LinkedIn, and more. Our campaign objectives are customized to reach audiences at each stage of the buyer’s journey, and utilize multiple audiences when targeting potential or existing customers.

SOCIAL BRANDING

OBJECTIVE-BASED ADS

SOCIAL E-COMMERCE

REMARKETING

B2B ADVERTISING

ORGANIC POSTS & BOOSTING

 





Social Media Branding

Social media branding allows you to reach your audience consistently to increase awareness of your products, services, or company as a whole. Starting with a memorable message and imagery, we partner with you to build a robust audience of relevant users by leveraging the numerous targeting options provided across various social channels. This audience is then served the brand-focused social content that favorably plants your business in the minds of consumers.

Objective-Focused Advertising

Getting your social media audience to visit your site and learn more about your products and services is a vital next step in turning those branding efforts into revenue. It’s all about reaching the right audience at the right time. We create objective-based campaigns to drive traffic, lead generation, and conversions that translate to trackable sales and leads.
Objective-Focused Advertising

Social Media eCommerce
(Product Ads)

For eCommerce companies, there are numerous social media advertising tools available to reach your customers on their favorite platforms. Using dynamic targeting and ad customizations, we put the products you sell in front of users who are ready to buy.

Still unsure about leveraging social ads to hit your core audience? Consider that

Social Media eCommerce (Product Ads)

Social Media Remarketing Ads

Remarketing ads identify and deliver ads to a specific group of people who have already expressed interest in your products or services (e.g., they’ve already visited your website), and these ads give them the extra push they need to make a purchase or reach out.

We strategically combine awareness and traffic campaigns with remarketing to increase sales and lead generation.
B2B Advertising

B2B Advertising

Unlike most social media platforms, LinkedIn’s main focuses are businesses and business professionals, making it the perfect environment for B2B advertising. The PIC social media team leverages LinkedIn to target business decisionmakers with content they’ll value.

We use LinkedIn’s targeting options to reach these decision makers, identify qualified leads that drive high-quality website traffic and increase brand awareness. Publicly available information such as job titles, industries, and job seniority make it easy to build audiences that will be receptive to our messaging.

B2B Advertising

Organic Posts & Boosting

Strategic organic (or “free”) posting helps to build and nurture your warm audience, but is heavily restricted in its reach. As a whole, social media has become a “pay to play” arena where paid advertising is required to allow your posts to reach new users as well as some of your existing fans and followers. Pittsburgh Internet Consulting helps clients leverage this boosting functionality to extend the reach of your organic posts and hit new, valuable users relevant to their business.
Organic Posts & Boosting
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