Hero Mission StrategyTM
Effective marketing strategies must begin with a focus on the customer, and even more importantly, what the customer is seeking to accomplish. Our unique Hero Mission Strategy goes beyond the marketing persona to truly define your prospects—the Heroes—and what they need to accomplish their Mission. We help you take the buyer’s point-of-view with your marketing initiatives, communicating why your business offers the solution they need to complete their mission successfully.
Marketing and Sales Alignment
After your Heroes and their Missions are clearly defined, we implement your marketing strategy, aligning your marketing and sales teams through effective Inbound Marketing and outbound Account-Based Marketing programs. PIC works with you to develop, implement, and continuously improve Inbound and ABM strategies that make it easy for your ideal prospects to find you and enable your sales team to close sales with a higher level of efficiency.
