Account-Based Marketing Services

Lead Generation Strategies that Align Marketing and Sales

What is Account-Based Marketing

Complementary to inbound marketing, Account-Based Marketing (ABM) is a focused, proactive strategy for identifying and establishing relationships with your high-value customers.

Marketing converts strangers into leads
Sales converts leads into customers
Service converts customers into promoters

What is included in an ABM Campaign?

ABM is much more than traditional outbound marketing, which typically meant purchasing a large list of email addresses and blasting a series of emails, hoping that 1-2% of them sparked a positive reaction.

PIC works with your leadership, marketing, and sales teams create an ideal customer profile. We then establish a coordinated process for identifying contacts at organizations matching that profile and implement a go-to-market plan. Replacing the shotgun approach to lead generation, ABM is efficient and effective because it aligns Marketing and Sales on a common objective, enabling them to jointly identify, reach out to, and engage with targeted accounts.