Working with PIC: Our Process, Team, and Values

Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.

If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.

Brad is our resident SEO Specialist, and he devotes his time to obtaining quality traffic that matches the interests of our clients’ products and services. His philosophy is to give Google’s algorithm what it wants – valuable and resourceful content that will fulfill a user’s needs. While Google doesn’t come out and tell you what it wants, Brad is an expert at deciphering what will work and applying our strategies accordingly.

As PIC’s Director of Marketing, Blaine leads internal marketing strategy and initiatives and serves as a strategist and consultant to our rapidly expanding customer base of growth-focused businesses. He also leads the development and delivery of new marketing service offerings.

With more than 30 years of marketing and sales experience, Blaine is available to analyze your business’ current marketing and sales processes and then “walk with you” to design and implement an effective, goal-oriented marketing strategy.

Mariana is the lead developer and director of our design and development team. She works with the team to plan how to create solutions for our clients in the most efficient way, keeping the clients’ needs front and center. She is passionate about new technologies and learning new and exciting things every day. Mariana is constantly finding new ways to make our sites perform the best way possible.

Trista works with our clients to plan and implement objective based marketing campaigns and websites. By staying focused on goals and the metrics that matter, she helps clients' marketing efforts stay on track to be successful. By coordinating with PIC's design and development team, marketing specialists, project management, and resources, Trista makes our clients' strategies work for them.

Matt's primary role at PIC is to implement and oversee tasks that aim to improve the functionality and reliability of our marketing campaigns and development projects. As the Client Success Director, he bridges the gap between PIC's technical development team and our marketing specialists to push projects towards their end goal. He works heavily in Google Analytics, Google Tag Manager, Cookie Consent Management Platforms, and other evolving toolsets to meet the demands of the ever-evolving digital landscape.

As a Business Development Representative at PIC, Jack’s primary role is to lead initial outreach to potential customers. He does this by identifying the needs and challenges of the potential partners, not only at the broad company level, but by looking at the specific needs of the individuals within the company. Then, he is able to tailor our services to suit their requirements to help them achieve their goals. Contact Jack today to see what our team can do for you!

Jenna manages the office location for PIC Pittsburgh and assists our remote teams in our design & development, marketing, and customer success departments. In fact, if you have called our office, you probably spoke to her! Jenna also functions as our in-house bookkeeping specialist for both accounts receivable and accounts payable. Jenna helps PIC stay organized and ready for our next project, big or small.

Parkers primary role at PIC involves client success, and keeping clients updated on where they currently stand analytically. Parker assists clients in setting up Google Analytics tracking, as well as tagging events and tracking goals. Providing monthly reports, tracking SEO health, and relaying unexpected shifts in traffic highlight a few areas where Parker improves the clients understanding of their online presence.

Emily's background in Project Management, Graphic Design, Marketing and Sales come together through her work at PIC. Emily enjoys the challenge of problem solving, and loves determining solutions that work for each specific situation within our clients' differing industries. She manages the day-to-day of clients services, ensuring tasks are done on time and to the high level of quality you should expect from our team. She works closely with strategists to define projects and reports back to our clients.

No website, email, blog, or marketing campaign is complete without content, which is where Mike comes in. If your emails aren’t effective, your blogs don’t captivate your audience, and your landing pages have poor conversion rates, you may have a content issue.  Mike loves nothing more than breaking down these content troubles so he can identify the cause and articulate a solution that enthralls the audience and drives results.

Majo's role is to ensure that all websites and marketing pieces that come out of PIC have an excellent user experience and an outstanding level of graphic design. She uses her skills to put a unique and delightful touch on everything PIC works on, while making sure it’s a good fit for the type of users that will utilize it. Majo focuses on balancing the visual design and interface with the functions and overall experience of visitors to create the ideal solution for your customers.

Jatinder is PIC’s go-to for all Wordpress sites. He makes sure they are updated, running smoothly, and error free. He also manages our server in between his work on web development and maintenance projects. Jatinder’s duties are mostly behind the scenes, but they are critical to ensure everything is working properly and flawlessly.

Ramiro is part of the design and development team, specializing in FrontEnd Development. His main goal is to merge these two worlds to make our sites look beautiful on all platforms while being user friendly. This allows the person using the site to feel comfortable navigating it and finding value in the content it has to offer. Since Ramiro’s skills span many fields, he often is responsible for projects from start to finish, seeing it though every step of the way and ensuring great quality every time.

Jimena has expanded PIC’s talents even further into creating compelling visual ideas for brands. Whether it’s a new brand or re-branding, she helps define our clients’ logos and Brand Guide to fit with their audience and overall message. Jimena crafts graphics and animated banners for websites, blogposts, and social media with the objective of making their brand stand out from the rest in such a visual and competitive world.

As part of our design and development team, Sergio performs a vast array of developing tasks. He builds websites based on the team’s designs, and makes sure that the desired functions and features are incorporated. Sergio ensures that our websites are free of any bugs, scripts are implemented, and that speed is top-notch.

Diego’s role is working on back-end development, building the backbone of the websites we work on. He is always helping to automate processes and the integration of different software to increase efficiency. When our clients’ need a custom application or plug-in to meet their unique needs, Diego is our go-to person to create a solution.

Michelle is our HubSpot Specialist. She recognizes that each company has its own unique needs and its own vision of success. With a background as a business analyst and a penchant for problem-solving, Michelle loves to find solutions that will make HubSpot the most efficient and effective CRM for you.

Cami comes to PIC with a diverse client background in eCommerce and B2B experience bringing a unique approach to all audiences. Cami prides herself on teamwork and communication to ensure the client’s needs are fully met. She has a proven track record of creating marketing strategies to drive sales, increase customer satisfaction, boost loyalty, and awareness.

More than anything, Cami loves to see a fully developed marketing plan take a business to new heights of success. As an account manager, Cami will be a persistent advocate for the client as she thrives on challenging situations with a relentless pursuit of perfection.