Marketing Data Visualizations that Your CEO Will Love

Your experience and proven success in marketing landed you the honor of reporting data to your CEO. How do you best demonstrate your expertise to your C-Suite? The solution is in data visualization and presentation techniques.

Before developing a presentation, you must determine what information is most relevant to your audience and how it relates to your goals. Presentation goals could include proving your case for additional staff, reallocation of funds from one project to another, or any other worthwhile cause requiring an executive-level decision. Executive decisions are rarely based on gut feelings and blind recommendations. By grounding your information in facts in the form of data, you gain credibility in your organization and demonstrate your ability to relate to people at any level, including potential clients.

Gather Your Marketing Campaign KPIs

In our previous post, we discussed the top 3 Marketing KPIs Your CEO Cares About:

Customer Acquisition Cost
Customer Lifetime Value
Conversion Rates

These data points alone do not say much, but in relation to one another, you can tell the story of growing trends, brand effectiveness, and budget utilization.

Creating visual demonstrations of data is crucial to better communicate to individuals outside of the marketing team. By converting your data tables to bar, line, and area graphs, heat maps, and pie charts, you stand a better chance of painting a clearer picture for your CEO.

Pro-Tip: Never attempt to misrepresent data by using the wrong visual tools.