Improved Lead Generation
Upon site launch, PIC jumpstarted Apogee's inbound marketing initiatives in an effort to generate leads, increase brand awareness, and boost overall site traffic while utilizing the various marketing tools inside HubSpot. Through the use of search engine optimization tactics, content development, PPC advertising, and social media marketing, the website quickly became an important lead gen source for Apogee's marketing and sales team.
PIC and the Apogee team continue to leverage the growth-driven design philosophy to improve the website based on what visitor information in both Google Analytics and HubSpot shows. From home page design to navigation edits and content offers, we are continuously bettering the website as Apogee expands and more user data is collected.