Where We Are
What solutions do you provide, and who buys them? How is your company perceived—internally and externally? What is your company culture? What’s the competitive landscape?
These questions, and more, are the first topics addressed in a PIC-produced marketing plan. We will seek to truly understand your business, your team, your competitors, and your vision for the future. functionality.
How We’re Doing
Establishing the appropriate KPIs are critical to evaluating marketing performance. The PIC team will review existing KPIs and how you performed against them. We’ll ask why you chose the KPIs, discuss their relevance to your growth goals, and if appropriate, propose new or additional KPIs.
Of course, we’ll also set up process for gathering and communicating the data we need to see what initiatives are working and where change is warranted.
Where We’re Heading
After we’ve documented where you are, where you want to go, and how fast you’d like to get there, we’ll create a plan to make it happen.
We consider all appropriate marketing channels, develop appropriate messaging for each of your ideal customer profiles, establish a marketing calendar, and set a budget. Then, when all are in agreement, you can implement the plan on your own or continue to work with PIC for plan execution.
