Marketing Plan Development
Establish a blueprint for promoting your brand and growing your business.
Why You Should Start with a Marketing Plan
A marketing plan is your roadmap for executing and evaluating your marketing strategy. The plan communicates your mission, describes your ideal customer profile(s), evaluates where your business is today, documents goals and KPIs, establishes marketing messaging, channels, and tactics, and details your marketing schedule and budget.
Plan to Succeed
Without a marketing plan, campaigns are based on guesswork and chasing “the next big idea,” and Sales operates in the dark, not knowing what Marketing is doing next. Creating and communicating a marketing will help to align your teams. You’ll know which campaigns worked to generate quality sales leads from your target markets and establish an informed baseline for continuous improvement.
The PIC team applies our decades of experience to create a marketing plan that will help you:
- Understand your business and the markets you serve
- Know and grow your ideal audience
- Successfully launch new products
- Promote your business to customers who need your solution