
The AEO Magic Bullet. Same as it ever was.
Everyone wants an AEO magic bullet. The answer hasn't changed since 2019: subject matter experts. Why AI can't replicate expertise, and what gets cited.


Purposeful. Tailored. Agile.
Marketing shouldn’t be guesswork. With PIC, your plan becomes a strategic playbook grounded in real-world insights, competitive context, and customer-focused clarity. It’s a flexible roadmap that keeps your team aligned, helps you prioritize effectively, and scales with your ambitions.
Our Marketing Plan Development Process

We dive into your industry, competitors, and Hero’s Mission to inform strategy with the insights that matter most.
We work with you to define measurable objectives—whether it's leads, sales, or market share—and rank opportunities that will drive the biggest impact.
We map out the tactics, channels, and timing that bring your plan to life, from content and SEO to paid media and email workflows.
We align every strategy with your customer’s journey to make sure your messaging resonates, and your marketing feels meaningful.
We build in regular checkpoints so your plan can adjust to performance insights and evolving business needs.

Everyone wants an AEO magic bullet. The answer hasn't changed since 2019: subject matter experts. Why AI can't replicate expertise, and what gets cited.

PIC marks 25 years of partnership-first marketing, tracing its Walk With You Marketing approach from a Pittsburgh SEO startup to a full-service agency.

Conversational search didn't kill the keyword, it absorbed it. See how to show up in the multi-step AI conversations your buyers have, on and off your site.
Two ready-to-use SLA examples you can customize and implement now. Includes a sample cadence meeting agenda to keep communication focused and accountability clear:

