PIC created a campaign goal that would complete when a customer clicked the CTA to schedule a call or fill out a form. With the emails going out to all of BAJFI's contacts, including old clients and stale leads, the conversion rate was not going to be high. However, with the help of PIC's remarketing efforts, 10 new people completed the goal.
The pandemic asked for many essential businesses to rise up. BAJFI knew that they provided services that would not only help their business but help get others back to a safer work environment as well.
During a time when building owners needed services to safely re-open their buildings, they were reminded of the name and services that BAJFI provided. BAJFI upgraded clients to their new COVID-19 disinfection services, brought back old clients who needed their services to re-open, and reconnected with past leads that they were previously unable to close thanks to the email marketing and social media campaigns led by PIC.