Overview
Bay Area Janitorial Force, Inc. provides commercial janitorial services to the San Francisco Bay Area and surrounding locations. BAJFI has access to over 60 professional cleaning companies and matches them with office managers and business owners to provide commercial cleaning services for offices, retail businesses, churches, and more.
Problem
Janitorial Company Seeks Email and Social Media Promotion
As the COVID-19 pandemic spread across the nation, the need for a reliable cleaning service to disinfect an entire office building became abundant. BAJFI understood that many building owners were scrambling to find a reliable service. They had to act quickly, but needed to maintain a clear message as well as get it in front of the right people.
PIC Services
Launching Email and Social Media Marketing Campaigns
Pittsburgh Internet Consulting worked with BAJFI to get their message out to the right audience. PIC leveraged HubSpot to create email and social media marketing campaigns designed to target building owners and office managers.
Solution
Leveraging Multiple Marketing Channels
PIC launched an email campaign that was designed to reach existing contacts in BAJFI's CMS, including those that weren't clients. The campaign featured four separate emails set to send 2-5 days apart from each other. These emails highlighted BAJFI's office cleaning services, as well as their increased COVID-19 disinfection plan.
The best marketing campaigns leverage multiple marketing channels. With that in mind, PIC also prepared four separate social posts based on the email and promoted them on Facebook and LinkedIn. These posts were not targeted specifically but were shared to create awareness for consumers who have previously liked their page, or others who may be interested in learning more about the additional services that BAJFI is offering during this time.
