Working with PIC

We believe great marketing isn't only about clicks and conversions. It's also about earning trust, building relationships, and creating momentum that lasts. We walk with our clients to turn ideas into impact and sound strategy into sustained growth.

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Our Core Values

At PIC, we care deeply about the way we work with each other and with our clients. Our Core Values aren't just internal principles; they shape how we collaborate, communicate, and grow. We protect our culture by living these values every day, and we expect our client relationships to reflect them too.

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We Succeed When Our Clients Thrive.
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Be a Good Person, Care About All People.
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Be Honest, Direct, Confident & Positive.
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Yes, We Can! Work Hard & Solve Problems.
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I Trust the Team & the Team Trusts Me.
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Continuous Improvement in All Things.

The PIC Process

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Discovery

Every great journey starts with a clear view of the path ahead. Our “first take” is all about listening, learning, and laying the groundwork for smart, purpose-driven marketing.

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Alignment

Shifting to alignment, we match your goals to the right strategies, tools, and people. We ensure your plan is actionable, your resources are in sync, and everyone’s rowing in the same direction.

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Partnership

This is where collaboration takes shape. We define the mission, set measurable objectives, and initiate onboarding. It’s about building a strong working relationship rooted in clarity, trust, and shared success.

Now it’s time to run (or jog, or walk) the marathon. With a shared foundation in place, we move forward with purpose—prioritizing, implementing, checking, evaluating, and repeating across four focused laps. This iterative approach keeps momentum high, ensures continuous improvement, and keeps your project aligned with its core mission.

PIC Evolution

PIC has come a long way. And we’re just getting started. While we’ve stayed true to our roots, the PIC you see today has grown, evolved, and adapted over the past two decades through the dedication of our partners, team, and clients. Every chapter has shaped who we are and how we help others grow.

2001

Jeff Schroeffel founds Pittsburgh Internet Consulting (PIC) as an SEO/SEM service provider.

2005

A rapidly growing PIC relocates to its first commercial office space in Pittsburgh’s South Hills.

2007

Robb Luther joins PIC as an Internet Marketing Consultant.

2010

PIC hires its first web developer and begins to offer website design & development services.

2014

Robb Luther becomes a PIC partner and assumes the role of VP of Business Development.

2015

Third partner, Brad Gerlach, joins as VP of Operations; PIC becomes a HubSpot partner and inbound marketing agency.

2020

Walk With You Marketing® and Hero Mission Strategy® are launched, affirming PIC’s innovative mindset.

2021

PIC commits to the Entrepreneurial Operating System (EOS) to align its vision, improve execution, and enable healthy scaling.

2022

Blaine Clapper joins PIC as a partner and Vice President of Marketing.

2023

Pittsburgh Internet Consulting rebrands as PIC, aligning our identity and core mission as a full-service marketing agency.

2025

PIC earns HubSpot's "Custom Integration" accreditation, a valuable addition to its long list of HubSpot certifications.

Join Our Team of Creative Minds!

PIC is seeking passionate and ambitious individuals to join our collaborative team and embark on an exciting marketing journey. We craft innovative strategies for diverse clients, offering a supportive environment, exciting projects, continuous growth opportunities, and a creative playground with work-life balance. Whether you’re a seasoned pro or just starting, if you’re eager to make a difference and deliver exceptional results, explore our openings or reach out to tell us how you can contribute to our family of like-minded professionals.