lp-hero-personas

How to Build Content That Mirrors Your Customer’s Journey

Live Webinar | Tuesday, July 22, 2025 | 11:00am ET

How many times have you asked,
“What should we post next?”  

For most businesses, the answer is, “We ask that way too often.” Join us for this exclusive webinar to learn why we think you should be asking this instead: “Where is our customer in their journey, and how can we help right now?” 

What You’ll Learn: 

In this session, you’ll learn how to build content around key moments your customer actually experiences, not just what your team wants to promote. We’ll use a straightforward “Chapter Map” to show how blog posts, emails, and videos can follow the natural arc of a decision-making journey. 

Why Attend? 

  • Develop a simple “Chapter Map” that follows the natural arc of a decision-making journey
  • Stop guessing and start creating content that converts
  • Turn your content into a path, not just a pile 

Bonus:

Registered attendees will receive a free planner, “Content by Chapter,” to help you map it all out.
P.S. If you haven't yet watched our previous webinar:
What Most Marketers Get Wrong About Personas you can do it now.  

Reserve Your Spot

Seats are limited, and this will be one of our most practical webinars yet. If your personas feel generic and your messaging feels a little off, this session is for you.

REGISTER NOW


We’ll help you build profiles that actually move people.

Robb

ROBB LUTHER

Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.

If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.

More Than Just Great Websites. Marketing Strategies For Growth.

Call Today 412 942 0222 <>