Missed our live session on building content that mirrors your customer’s journey? You can still catch the full recording below!
Just because the live event has ended doesn’t mean you have to miss out. In this session, we shared a practical framework for creating content that meets your audience exactly where they are — not just what your team feels like posting next.
What You’ll Learn:
Using a simple “Chapter Map,” we walked through how to structure your content across blog posts, emails, and videos so it aligns with real decision-making moments — turning your content from a random collection into a meaningful journey.
Here’s what we covered:
- Why “What should we post next?” is the wrong question
- How to build a simple “Chapter Map” based on your customer’s actual experience
- How to stop guessing and start creating content that converts
- Real examples of content that connects, not just promotes
- How to make your content a path — not just a pile
Bonus:
All registered attendees received a free “Content by Chapter” planner to help them put this strategy into action.
Ready to rethink your content strategy?
Watch the full recording below and walk away with a clearer path for your content — one that starts with your customer, not just your calendar.
