lp-seo-hero

How to Turn Existing Content Into an SEO Funnel

October 30, 2025 - 11:00AM

Online

Your best content might already be live. It just needs a new strategy.

You don’t need to start from scratch. We know you have high-quality blogs, guides, or videos sitting on your site that are underperforming. The problem isn't the content itself; it's the structure. Scattered posts can’t compete with a cohesive, linked content funnel that guides a customer from initial discovery to final decision.

In the live session, we taught attendees how to treat content like an asset, not an endless to-do list. We demonstrated how to perform a strategic audit, update material to speak to today’s customers, and architect a linking structure that maximized SEO value and conversions across an entire content library. Attendees left with an actionable blueprint to turn old assets into a powerful, automated funnel.

See the recording to learn how to:

Audit your current content library to identify high-value, underperforming assets.
Update old content for modern search intent, making it relevant to today’s customers.
Structure scattered posts into a clear content funnel (Discovery → Decision → Conversion).
Link your content strategically to boost domain authority and traffic flow.
Implement a process that minimizes new content creation while maximizing SEO results.
Get a step-by-step blueprint for building a content funnel using only existing resources.
Walk away knowing what to fix, what to keep, and how to link your content together for maximum impact.

P.S. If you're looking for more ways to build a customer-centric strategy, check out our popular webinars: SEO That Serves the Mission, How to Map Your Company’s Value to the Hero’s Journey, and How to Build Content That Mirrors Your Customer’s Journey.

Check our last Webinar Recording — watch on demand

Originally held: October 30th, 2025 — Online

Brad-Gerlach-PIC

BRAD GERLACH

Brad is our resident SEO Specialist, and he devotes his time to obtaining quality traffic that matches the interests of our clients’ products and services. His philosophy is to give Google’s algorithm what it wants – valuable and resourceful content that will fulfill a user’s needs. While Google doesn’t come out and tell you what it wants, Brad is an expert at deciphering what will work and applying our strategies accordingly.

Robb

ROBB LUTHER

Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.

If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.

Ryan York

RYAN YORK

Ryan is one of our SEO specialists who focuses on turning more traffic into high quality leads. He enjoys researching and analyzing changes in search algorithms to experiment with new strategies. He’s a big believer in AI and using it to become more efficient for our clients, and to help them grow in a new age of search.