What Most Marketers Get Wrong About Personas Webinar | Walk with PIC

Most Buyer Personas Are Useless. Let’s Fix That.

You’re not just here to make things look good — you’re here to drive real results. But most of the personas marketers use today? They’re flat. Boring. And completely disconnected from how real people think, feel, and buy.

In this fast-paced, no-fluff webinar, the PIC team will show you how to flip the script and create Hero Profiles—dynamic, story-driven personas that actually work.

You’ll walk away with a sharper strategy, better messaging, and a free tool to help start right away.

In this webinar, you’ll learn:

• Why most personas fall flat—and what’s missing
• How to shift from checkbox demographics to human-centered insights
• A simple framework for building Hero Profiles that connects and converts
• How to align messaging with real customer motivations and decision-making

Who Should Attend

This session is made for:

• Marketing managers who want to sharpen their positioning
• Business owners who want to connect with real customer goals
• Teams tired of “meh” messaging and ready for smarter strategy

Bonus Resources:

• Free Mission Brief Worksheet/Tool
• Optional live feedback on your first draft persona
• Access to the replay after the event

Reserve Your Spot

Seats are limited, and this will be one of our most practical webinars yet. If your personas feel generic and your messaging feels a little off, this session is for you.

We’ll help you build profiles that actually move people.