What Most Marketers Get Wrong About Personas Webinar | Walk with PIC

Missed our live session on what most marketers get wrong about personas? You can still catch the recording below!

Don’t worry — even though the live event has wrapped, you can still get access to the insights we shared. In this session, we broke down the common pitfalls marketers face when developing personas and why many strategies fail to deliver real results.Whether you're working with existing personas or building them from scratch, this webinar offers a practical reset on how to do it right and how to use that work to drive messaging that actually converts.

Here’s what we covered:

• Why the most common persona practices fall short and how to avoid them

• What makes a persona actionable vs. just descriptive

• How to align messaging with the real triggers behind decision-making

• Examples of persona-driven strategies that led to meaningful outcomes

• How to use personas to unite your sales and marketing efforts

Ready to rethink your persona strategy?

• Watch the full recording below and walk away with clear, practical takeaways you can apply right away.