Originally held: September 25, 2025 — Online
Your SEO strategy shouldn’t start with search volume. It should start with your audience.
Too often, marketers focus on keywords in isolation and miss what customers are truly looking for in the moment. This session flipped that script. With AI reshaping search—summarizing results, surfacing intent-driven answers, and filtering out noise—the need to connect with real customer problems is more urgent than ever.
In this on-demand panel, PIC’s top SEO experts discuss how to map customer problems to search behavior and how to write content that meets customers in the moment — not after the fact. You’ll get practical tips, candid insights, and examples from seasoned pros navigating SEO in the age of AI.
In this on-demand session you’ll learn how to:
Rethink SEO from the customer’s perspective
Map real customer problems to the right keywords
Write content that meets your audience in the moment, not after the fact
Apply a simple model that moves you from “just ranking” to “actually converting”
Adapt your strategy for AI-powered search results so your content is seen, summarized, and clicked
Hear practical strategies from PIC’s leading SEO experts.
Learn real-world approaches for serving customer intent instead of chasing keywords.
Discover how to evolve your SEO as AI changes the search landscape.
Walk away with a practical model and a bonus resource you can apply immediately.
P.S. If you haven't yet watched our recent Hero Mission Strategy webinars, What Most Marketers Get Wrong About Personas, How to Build Content That Mirrors Your Customer’s Journey, and How to Map Your Company’s Value to the Customer’s Journey.