SEO That Serves the Mission | Connect Keywords to Customer Intent

Your SEO strategy shouldn’t start with search volume. It should start with your audience. 

Too often, marketers focus on keywords in isolation and miss what customers are truly looking for in the moment. This session flips that script. And with AI reshaping search—summarizing results, surfacing intent-driven answers, and filtering out noise—the need to connect with real customer problems is more urgent than ever. 

That’s why we’re bringing together PIC’s top SEO experts for a live panel discussion, guided by our moderator. Together, they’ll explore how to connect real customer problems with real search terms and how to write content that meets them in the moment, not after the fact. 

You’ll get practical tips, candid insights, and a chance to hear how seasoned pros are navigating SEO in the age of AI.

What You’ll Learn:

In this event, you’ll learn how to:

• Rethink SEO from the customer’s perspective
• Map real customer problems to the right keywords
• Write content that meets your audience in the moment, not after the fact
• Apply a simple model that takes you from “just ranking” to “actually converting”
• Adapt your strategy for AI-powered search results, ensuring your content is seen, summarized, and clicked in an evolving search landscape

Why Attend? 

• Hear directly from PIC’s leading SEO experts in a dynamic panel format.
• Learn real-world strategies for serving customer intent instead of chasing keywords.
• Discover how to evolve your SEO approach as AI changes how search works.
• Walk away with a practical model plus a bonus resource to apply right away. 

P.S. If you haven't yet watched our recent Hero Mission Strategy webinars, you can do it now: What Most Marketers Get Wrong About Personas, How to Build Content That Mirrors Your Customer’s Journey, and How to Map Your Company’s Value to the Customer’s Journey.