How to Turn Existing Content Into an SEO Funnel | PIC - Walk With You Marketing

Your best content might already be live. It just needs a new strategy. 

You don’t need to start from scratch. We know you have high-quality blogs, guides, or videos sitting on your site that are underperforming. The problem isn't the content itself; it's the structure. Scattered posts can’t compete with a cohesive, linked content funnel that guides a customer from initial discovery to final decision. 

In the live session, we taught attendees how to treat content like an asset, not an endless to-do list. We demonstrated how to perform a strategic audit, update material to speak to today’s customers, and architect a linking structure that maximized SEO value and conversions across an entire content library. Attendees left with an actionable blueprint to turn old assets into a powerful, automated funnel.

See the recording to learn how to:

• Audit your current content library to identify high-value, underperforming assets.
• Update old content for modern search intent, making it relevant to today’s customers.
• Structure scattered posts into a clear content funnel (Discovery → Decision → Conversion).
• Link your content strategically to boost domain authority and traffic flow.
• Implement a process that minimizes new content creation while maximizing SEO results. 
  
  
• Get a step-by-step blueprint for building a content funnel using only existing resources.
• Walk away knowing what to fix, what to keep, and how to link your content together for maximum impact.
   

P.S. If you're looking for more ways to build a customer-centric strategy, check out our popular webinars: SEO That Serves the Mission, How to Map Your Company’s Value to the Hero’s Journey, and How to Build Content That Mirrors Your Customer’s Journey. 

Check our last Webinar Recording — watch on demand

Originally held: October 30th, 2025 — Online