How to Turn Existing Content Into an SEO Funnel | PIC - Walk With You Marketing

Your best content might already be live. It just needs a new strategy. 

You don’t need to start from scratch. We know you have high-quality blogs, guides, or videos sitting on your site that are underperforming. The problem isn't the content itself; it's the structure. Scattered posts can’t compete with a cohesive, linked content funnel that guides a customer from initial discovery to final decision. 

In this live session, we'll teach you how to treat your content like an asset, not an endless to-do list. We'll show you how to perform a strategic audit, update your material to speak to today’s customer, and architect the linking structure that maximizes SEO value and conversions across your entire library. You’ll get the actionable blueprint to turn those old assets into a powerful, automated funnel. 

In this event, you’ll learn how to:

• Audit your current content library to identify high-value, underperforming assets.
• Update old content for modern search intent, making it relevant to today’s customers.
• Structure scattered posts into a clear content funnel (Discovery → Decision → Conversion).
• Link your content strategically to boost domain authority and traffic flow.
• Implement a process that minimizes new content creation while maximizing SEO results. 

Why Attend? 

• Get a step-by-step blueprint for building a content funnel using only existing resources.
• Walk away knowing what to fix, what to keep, and how to link your content together for maximum impact.
• Sign up for a free SEO content review that we will deliver after the webinar. 
   

P.S. If you're looking for more ways to build a customer-centric strategy, check out our popular webinars: SEO That Serves the Mission, How to Map Your Company’s Value to the Hero’s Journey, and How to Build Content That Mirrors Your Customer’s Journey. 

Check our last Webinar Recording — watch on demand

Originally held: September 25, 2025 — Online