Dive into the latest in B2B growth marketing, from HubSpot tips to SEO best practices and strategic planning. We share our expertise to help you turn marketing insights into business results.
Last week, social media single-handedly launched a small British fashion company, Roman Originals, into international spotlight. CNN Money reported a 347% sales increase for the company after #TheDress became a trending topic on major social media platforms.
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Many people think that email marketing is outdated compares to new media channels like Facebook and Twitter. However, the statistics below will show that email marketing remains an effective marketing channel but it is an underdeveloped tool in business. The number of email users are expected to grow 12% from 2.5 billion users to 2.8 billion users. (Radicati – Email Statistics Report 2013-2017) Emails are 40x effective at acquiring new customers than Facebook & Twitter (McKinsey & Company - Why marketers should keep sending you emails) Email marketing has 56% responding rate compares to 37% rate of social media marketing (Digital Information World – Crafting the perfect email) Now that your trust for email marketing is reinforced from the statistics above, let’s talk about the elements of an effective email marketing campaign.
The Appetizer: A Quick Introduction for a Quick Guide There was a time, years and years ago now, where only tech companies and college student-run startup companies used Facebook to connect with their target audience. Not long after that, everyone and their grandma were using Facebook.
Creating a Facebook, Twitter and Foursquare account for your business is as easy as maintaining your personal account.