Elevating UX with PIC’s Full-Scope Digital Strategy

Overview:

Remcom is a leader in electromagnetic simulation software, known for delivering powerful tools and standout customer support. As a long-term PIC partner, Remcom turned to PIC once again to lead a comprehensive overhaul of its website.

The goal: transform the user experience to reflect the sophistication of their software and the company’s commitment to service excellence.

Problem:

Despite having a robust product offering and loyal customer base, Remcom’s website no longer served its audience effectively. The site was difficult to navigate, search functionality was limited, and product information was fragmented across multiple pages. Users struggled to find the content they needed, particularly on mobile devices.

Remcom needed a modern, intuitive site structure that would make it easier for prospects and customers to explore their tools, resources, and brand.

PIC Services:

To tackle the project, PIC provided an end-to-end suite of digital services:

Solutions:

PIC led the redesign from start to finish, beginning with competitive research, user behavior analysis, and technical audits. The project included:

Platform Migration to HubSpot—Provides a scalable, user-friendly backend for future growth.
Structural Overhaul—Simplified site architecture and optimized navigation for clarity.
Enhanced Search & Resource Center—Implemented robust filtering and intuitive search across a new, centralized content library.
Streamlined Product Pages—Combined fragmented content into single, easy-to-navigate pages for each product.
Content Cleanup—Removed outdated and low-performing content to focus users’ attention on high-value resources.
Mobile-First Design—Delivered a responsive experience that performs seamlessly across devices.

PIC collaborated closely with Remcom throughout the process, holding regular strategy reviews and aligning each phase with technical and business goals. Technical execution included custom HubDB usage to manage applications, workflows, and content more efficiently.

Results:

One year post-launch, the HubSpot site grew conversions by 56% for their "Core Goals" when compared to the Squarespace site. These are goals like Information Requests, Free Trial Requests, and Demo Requests. Conversion rate for those same goals increased 75%.
Organic search sessions from Google increased by 7% one year post-launch when compared to the previous site.
The main product page experienced a 53.5% increase in sessions and a 73.2% increase in conversions.
One year post-launch, Bounce Rate had decreased 16% since site launch and saw a 10% rise in session duration, suggesting a better site experience.

The streamlined structure, upgraded design, and integrated HubSpot tools now position Remcom to scale its digital presence while continuing to offer the personalized support its users value most.