Marketing Resources: Guides, How-Tos, and Practical Solutions

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What is the BORRAT Framework
PIC Process

What is the BORRAT Framework

The BORRAT Framework aims to provide comprehensive information to all individuals involved in a task, ensuring that even if they revisit the task weeks later, they will have the necessary background knowledge to recall its purpose and significance.

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Why do we need a ballpark budget for Discovery?
PIC Process

Why do we need a ballpark budget for Discovery?

In the PIC Process, our first step is Discovery. In this step of the PIC Process, we are learning about your goals and introducing ourselves as a potential partner. Knowing a budget range is critical for next steps.

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