Shopify Back-in-Stock Notifications & Pre-Orders: How Lions Pride Recovered $14,903 in Two Months

Shopify Back-in-Stock Notifications & Pre-Orders: How Lions Pride Recovered $14,903 in Two Months
0In recovered sales
0Total orders attributed to alerts and pre-orders
0Customer sign-ups

Overview: A Shopify Store With a Complex Inventory Problem

Lions Pride is a long-established retailer serving Penn State University alumni, students, and fans with licensed collegiate apparel and gifts. Their catalog blends core replenishable items with seasonal drops, limited runs, and one-off products. The Shopify ecommerce storerelies on Retail Dimensions for inventory management.

Lions Pride wanted a better way to capture demand when items were unavailable. Customers regularly asked for out-of-stock products, but not every product was coming back. They also wanted the ability to sell ahead on known restocks and upcoming releases without creating inventory confusion or customer disappointment.

The Challenge: Standard Back-in-Stock Apps Don't Handle Mixed Inventory or Pre-orders

Most Shopify back-in-stock notification apps treat every out-of-stock product identically. They show a "Notify Me" button, collect an email, and send an alert when inventory returns. For a store like Lions Pride with a mix of replenishable and non-replenishable products, this one-size-fits-all approach creates two problems:

  • False hope for discontinued items: Customers sign up for notifications on limited-run or one-off products that will never be restocked, leading to frustration and eroded trust
  • Missed revenue on restockable products: Without a back-in-stock option, customers who want items that are coming back have no way to know when they can purchase.

Lions Pride needed a smarter system. One that could distinguish between products that are coming back, coming soon and products that aren't, then provide the right experience for each.

“Walk with You” Solution: Smart Restock Notifications With Shopify Flow & STOQ

Pre-Order Capabilities for Known Restocks

For products with confirmed restock dates or upcoming seasonal launches, PIC enabled a pre-order option that lets customers purchase before inventory arrives. The same replenishment metafield logic governs eligibility by preventing pre-orders on products that won't be re-stocked and avoiding overselling. Customers visiting an out-of-stock product page see one of three experiences depending on the product's replenishment status:

  • Replenishable + no restock date: "Notify Me When Back in Stock" email signup
  • Replenishable + stock date set: "Pre-Order Now" purchase option
  • Non-replenishable: No notification button, no false promise — the product simply shows as sold out

Results: $14,903 in Recovered Sales in Two Months

The PIC Perspective: Why Smart Restock Notifications Matter for Ecommerce

This project was a great example of meeting customers where they are without overpromising. Most ecommerce stores treat out-of-stock the same way for every product, but the reality is more nuanced. Some items are coming back, some aren't, and some haven't launched yet. Building a system that tells the truth about each product's status recovers sales and builds customer trust.

The combination of Shopify Flow automation, smart metafield architecture, and targeted email notificationsturned an inventory management headache into a revenue recovery engine. And because the logic is automated through Retail Dimensions and Shopify, Lions Pride's team doesn't have to manually manage any of it.

Losing Sales to Out-of-Stock Products? Let’s Walk Together

If your Shopify store carries a mix of replenishable, seasonal, and limited-run products, and your current back-in-stock setup treats them all the same, we can build a smarter system. PIC helps ecommerce brands recover lost sales with intelligent restock notifications, pre-order workflows, and Shopify Flow automation.

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