Dive into the latest in B2B growth marketing, from HubSpot tips to SEO best practices and strategic planning. We share our expertise to help you turn marketing insights into business results.
Ditch Your Scattered Content Calendar for a Strategic Mission Control Center As a marketing leader, your content calendar (if you have one) often feels less like a strategic tool and more like a frantic to-do list. You’re pushing out blog posts, social updates, and if you're lucky, videos, but there is a little voice in the back of your lizard brain... Is any of this actually working?
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Content marketing is an effective way to engage and retain customers. In this guide, we’ll go over how to develop an effective content marketing strategy for your clients utilizing PIC’s unique Hero Mission Strategy®.
What gives a source authority, and why does that matter? Let’s start with why it matters. Imagine you're tasked with finding a new cleaning service for your office. Where would you begin? If you’re like most people, it starts with a Google search: “What to look for in a cleaning service.” At the top of your results, you’ll likely see a Better Business Bureau article, along with blogs from local cleaning companies that know how to work SEO.
User engagement is the key to success in the Software as a Service (SaaS) industry. It directly impacts customer retention and satisfaction, leading to overall business growth. With growing competition, maintaining SaaS user engagement is increasingly challenging. If user needs aren’t met, customers will abandon your service for another one that satisfies them. Additionally, it can be challenging with the constant innovation in technology, once again making it harder to be unique and keep up with user expectations. An effective solution for improving SaaS customer retention is personalized communication, a method of using user preferences and needs to tailor messages and experiences to individual users. In this article, we’ll dive into the key components of maintaining and enhancing SaaS customer engagement through personalized communication.
You may be thinking, “What is a thought leader?” The term is multi-faceted, and many people think that means it’s a broad term but in reality it is a very specific term for a multi-faceted individual or company. A thought leader isn’t just and expert; they’re someone who shapes the conversation, drives innovation, and inspires trust.
A 1995 study found that the McDonald’s Golden Arches are more recognizable than the Christian Cross. Whether that’s true or not, it is an easy idea to believe. Why? Because McDonalds has worked to define their brand so that even alongside supersized competitors, McDonald’s stands out. You can do the same for your business.
For years, traditional website redesigns followed the same pattern: spend months (sometimes longer) building a brand-new site, launch it, and then leave it alone for another three to five years. Sound familiar? While that process used to be the norm, it’s also part of the reason so many businesses end up stuck with outdated websites that don’t keep up with customer needs or market shifts. That’s where growth driven web design comes in — and it’s changing everything.
If you follow our socials, you may have known something big was coming, and we’re excited to finally share what it is. Pittsburgh Internet Consulting has rebranded to effectively align with our core mission as a growth-oriented marketing agency. Part of this rebrand includes a name change: Pittsburgh Internet Consulting is now PIC! Along with the new name, we’re rolling out a new logo and messaging to reflect our Walk With You Marketing™ services.
If you are marketing without tracking your key performance indicators (KPIs), you are throwing your hard-earned money down a bottomless wishing well. In order to make informed decisions on how to refine your marketing campaigns, you must have the best tools to track your website performance and analyze metrics.