How to Build a Strong Marketing Budget
There are right and wrong ways to determine the size of your marketing budget. . To be clear, a marketing budget of zero is impossible. Even if you went out of your way to only utilize free offerings...
How to Justify Increasing Your Marketing Budget Using Data
You have stretched your marketing dollars as far as they can go, but there is no avoiding requesting an increase to your budget. In our previous posts, we’ve provided which KPIs to present, which...
Marketing Data Visualizations that Your CEO Will Love
Your experience and proven success in marketing landed you the honor of reporting data to your CEO. How do you best demonstrate your expertise to your C-Suite? The solution is in data visualization...
How to Present Your Marketing Data to Your CEO
You have developed detailed and easy-to-understand marketing graphs and charts. Now you must prepare your presentation and narrative to deliver to your CEO. No two executives are the same. So, how do...
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Top 3 Digital Marketing KPIs Your CEO Cares About
As a marketing director, you are responsible for spending your allocated dollars appropriately. How do you demonstrate the appropriateness of marketing campaign spending to a CEO who, at best, is...
How Much Does it Truly Cost to Build a Website?
Sooner or later, every business owner finds themselves asking the same question: “Is it time for a new website?” That question is often immediately followed by another thought: "How much does a...
Choosing a Website Content Management System That is Scalable with Your Business
Nobody ever starts a business with the intention of it petering out. On the contrary, businesses are built with the intention to attain, grow, change, and evolve. These days, a website is essential...
Ready for a new website? Why you might be going about it all wrong.
Your B2B website was designed maybe two years ago, and you feel it’s time for an overhaul. Perhaps a few of your competitors recently rolled out new websites or are starting to appear in Google...
