You’re Missing the Point of Social Media Marketing
“How does posting a picture of a cat in a panda costume help me sell products?” "#Halloween is coming soon - need #shoes to match my #pandacostume" The simple answer is that it doesn’t. But the...
Growth Marketing Blog
Is your website a member of your sales team?
Would you rather have a sales person that prospects or one that waits for the phone to ring? If you are eager to grow your business, you absolutely want sales reps that prospect and close business.
Increase Sales with Buyer Personas: Connecting with Buyers
So, your marketing team has formed a buyer persona that's really thorough and specific. After delving into stats and demographic information on current buyers/leads and using their understanding of...
Using Online Videos for Content Marketing
I am not going to stand on my soap box and tell you, "Video is the answer to all your content marketing needs." I am not going to shoot forth legendary (mythical) statistics like, "Images are...
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Does Your Business Still Need PPC Marketing?
Yes. {end of blog post} I hear business owners consistently skimp, cut or eliminate their pay-per-click advertising budget on a regular basis. The idea of paying each time a user clicks on your...
Buyer Persona Marketing - Why It Works
Defining the Buyer Persona Remember when you were a kid, and your favorite thing to do was play house, or school, or army rangers? Any kind of pretend game was fun because it allowed you and your...
Choosing a Local Inbound Marketing Agency in Pittsburgh
Do you need a Local Agency? There are some great advantages to working with an online marketing agency in Pittsburgh, PA or near your location. First and foremost is the ability to meet in person and...
Social Media Marketing – Why is #TheDress so Popular?
Last week, social media single-handedly launched a small British fashion company, Roman Originals, into international spotlight. CNN Money reported a 347% sales increase for the company after...
