Growth Marketing Blog

Content Marketing

SaaS User Behavior Analysis: Predicting and Fostering Brand Advocacy

27 Jan 2025

Brand advocacy is the holy grail for SaaS businesses. When customers don’t just use your product but actively promote it to others, they become invaluable allies in your growth journey. Brand...

Content Marketing , Inbound Marketing

Leveraging User-Generated Content Marketing to Drive SaaS Growth

26 Jan 2025

Growing a SaaS business isn’t just about acquiring new customers—it’s about fostering trust, loyalty, and advocacy in a competitive marketplace. In an era where customers value authenticity and peer...

Brand Voice Development

Brand Voice Development | How to Create a Brand Voice

23 Jan 2025

Brand Voice Development: Creating Consistency Across Your Content A consistent brand voice is crucial for businesses that are striving to build and grow their audience. It's the personality that...

Content Marketing , Inbound Marketing

Tools and Strategies for Effective Content Planning

10 Jan 2025

When it comes to creating a successful content strategy, planning is everything. A well-thought-out content plan not only helps you maintain a consistent publishing schedule but also ensures every...

Content Marketing

Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy

17 Dec 2024

In previous articles, we’ve discussed building a Hero profile, mapping your Hero’s journey with content strategy, and narrating their story with a consistent brand voice. The next step in building...

Content Marketing

Hero's Journey Marketing: Empower Your Brand to Lead and Succeed

22 Nov 2024

Structuring your marketing content strategy with the hero’s journey storytelling method will empower your brand to lead in your industry and your company to succeed in its goals. Beyond an...

Content Marketing

Setting Content Marketing Goals: How to Define Success in Your Content Strategy

30 Sep 2024

Did it work? This is the first question we ask when studying the results of marketing efforts. Setting content marketing goals that align with your business objectives is critical to actually...

Content Marketing , ChatGPT , AI

Unlocking the Power of ChatGPT for Content Creation

24 Sep 2024

Welcome to PIC’s guide to content creation with ChatGPT! In this guide, you'll discover how to leverage the power of artificial intelligence, specifically ChatGPT, to assist you with your content...

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All Categories

SaaS User Behavior Analysis: Predicting and Fostering Brand Advocacy

Leveraging User-Generated Content Marketing to Drive SaaS Growth

Brand Voice Development | How to Create a Brand Voice

Tools and Strategies for Effective Content Planning

Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy

Hero's Journey Marketing: Empower Your Brand to Lead and Succeed

Setting Content Marketing Goals: How to Define Success in Your Content Strategy

Unlocking the Power of ChatGPT for Content Creation

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