Dive into the latest in B2B growth marketing, from HubSpot tips to SEO best practices and strategic planning. We share our expertise to help you turn marketing insights into business results.
Publishing content continues to be one of the most popular and effective forms of lead generation in digital marketing today. Though many companies have adjusted their digital marketing plans to include content development, a lot of companies in the industrial and B2B industries are still struggling to generate leads from the content they are producing.
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Earlier this year, there were 1.4 billion active Facebook users around the world. The easy access to so many users’ timelines makes Facebook the perfect place for businesses to engage with their audience. Over the past few years, businesses using Facebook have begun holding interactive promotions and contests as a way to engage with their audience, grow their customer base, and inform their customers of important events, sales, and giveaways. With so many businesses holding these promotions, how do you stand out?
Would you be willing to read something you didn’t understand? Let’s say I worked for a security company – would you read my case study about the connection between home security and insomnia? You would most likely scan the body of the text first, keeping an eye out for tone of voice, reading level, bulleted lists, and a form of media. What your audience enjoys reading is in-line with their buyer persona and what type of content they are searching for is parallel to their buyer journey.
“How does posting a picture of a cat in a panda costume help me sell products?” "#Halloween is coming soon - need #shoes to match my #pandacostume" The simple answer is that it doesn’t. But the intention of social media marketing is not necessarily to create leads from a single social message. The purpose of social media is to create a brand identity, generate loyal followers, and nurture current customers. Basically, when someone says your company’s name, you want the responses to be something like: