Growth Marketing Blog

SEO , Reputation Management

Mastering the Content Calendar: Plan Smarter, Publish Stronger

09 Dec 2025

Ditch Your Scattered Content Calendar for a Strategic Mission Control Center As a marketing leader, your content calendar (if you have one) often feels less like a strategic tool and more like a...

SEO , Reputation Management

How Google Business Profile (GBP) Can Increase Customer Reviews in 2025

02 Dec 2025

Google My Business is now Google Business Profile (GBP). Your GBP isn’t just a listing. It’s where customers check hours, photos, reviews and much more. An active, accurate profile plus a simple...

SEO

SEO Content Audit: Improve Rankings & Traffic with Keep/Kill/Combine

02 Sep 2025

Let's talk about that content graveyard you've got lurking on your website. You know the one—filled with blog posts from 2019, landing pages that haven't seen a visitor since the last presidential...

Content Marketing

HMS: The Marketer’s Guide to Developing an Effective Content Strategy

02 Sep 2025

Content marketing is an effective way to engage and retain customers. In this guide, we’ll go over how to develop an effective content marketing strategy for your clients utilizing PIC’s unique Hero...

Brand Voice Development

The Ultimate Guide to Increasing Customer Advocacy in Your SaaS Business

21 Aug 2025

When customers genuinely love your product, they talk. And when they talk, people listen. That’s the heart of customer advocacy. For SaaS companies navigating competitive waters and long sales...

SEO

Technical Writing Best Practices: Create Engaging Technical Content

14 Jul 2025

Have you ever been in a conversation with an expert in their field and been totally lost, thinking “Tell it to me like I’m five”? In that moment, you feel disconnected and maybe even a little...

SEO

The Rise of Educational Content Marketing: Teaching vs. Selling

14 Jul 2025

In a world saturated with advertisements, modern buyers are tuning out traditional sales-driven marketing. They are seeking value for their time, and this has led to the rise of educational content...

SEO

HubSpot for Small Businesses: The Ultimate Guide

23 Jun 2025

Running a small business these days is no joke. You’re wearing half a dozen hats, juggling endless to-do lists, and, if we’re honest, sometimes just hoping nothing falls through the cracks. That’s...