Download the SEO Performance Worksheet 

What Is an SEO Performance Worksheet? 

An SEO performance worksheet is a centralized tracking tool—typically in Excel or Google Sheets—that helps you measure the impact of your SEO efforts. It aggregates key metrics like impressions, clicks, rankings, and conversions, all in one place. 

But not all SEO spreadsheets are created equal. Ours goes far beyond logging data. It helps you diagnose what’s working, what’s declining, and what to fix next, with built-in logic and automated prompts that guide your decisions. 

What Makes Our SEO Performance Worksheet Different? 

Built for Simplicity 

Cluttered dashboards? Not here. Every tab is intentionally structured to focus on what matters most. Whether you're working solo or running reports for stakeholders, the layout is clear, digestible, and easy to update. 

Users and clients alike have praised it for being “dead simple” and “exactly what I needed.” 

Customizable by Goal

Whether you're tracking content performance, a product page, or a local service area, the worksheet adapts to your SEO priorities. It includes dedicated sections for: 

• Overall SERP performance 
  
  
• Target keyword performance 
  
  
• Pillar page visibility 
  
  
• Google Analytics SEO traffic 
  
  
• Relevance analysis using keyword-in-URL checks and impression trends

No matter your strategy—content marketing, local SEO, or affiliate-focused—you’ll find tabs that work for your needs. 

Built-in Guidance for Every Metric 

This is where most templates fall flat. Ours includes explanation that explains what each metric means, and what to do when it moves: 

• Bounce rate increased? → Visitors aren’t engaging—time to improve page experience 
  
  
• Impressions dropped? → You’re losing visibility—check indexation or cannibalization 
  
  
• Goal completions up? → Your content is converting—consider scaling it 

Every performance trend is paired with a plain-English explanation so you can confidently take action. 

What’s Inside the SEO Worksheet Template 

Each tab in this SEO worksheet is designed to walk you through a complete performance evaluation using data from Google Search Console and Google Analytics. Here's a breakdown of what’s included: 

1. Overview Tab 

A summary tab outlining what the audit is, what tools are used, and how to approach the data. Think of this as your starting point and instructional layer. It sets expectations and explains how each tab contributes to your analysis. 

2. SEO Performance Report 

This is your central dashboard tab that summarizes every analysis area included in the worksheet. Think of it as your SEO audit command center. 

For each key performance area—whether from Google Search Console (GSC) or Google Analytics (GA)—you’ll find: 

• The specific metrics to track like Impressions, Clicks, Average Position, Sessions, Bounce Rate 
  
  
• Strategic explanations 

3. Google Search Console [SERP Performance] 

This section breaks down six targeted analyses to evaluate your visibility and rankings in the search results. 

• Overall SERP Performance 
  
  • Provides analysis cues: e.g., if impressions are down, visibility is slipping. 
    
    
• Target Keyword SERP Performance 
  
  • Shows keyword-specific click and impression trends. 
    
    
• Target Keyword SERP Relevance 
  
  • Helps you assess how well-optimized your content is for target terms. 
    
    
• Pillar Page SERP Performance 
  
  • Evaluates how well your core content hubs (pillar pages) are ranking and getting clicks. 
    
    
• Pillar Page Target Keyword Performance 
  
  • Tracks how the main keywords for your pillar pages are performing. 
    
    
• Pillar Page Target Keyword Relevance 
  
  • Helps diagnose alignment issues between keywords and pillar content. 

4. Google Analytics [Traffic Analysis] 

Analyze how organic visitors behave once they land on your site. 

• General SEO Traffic Performance 
  
  • Each metric includes logic for increases/decreases and what they mean. 
    
    
• Pillar Page SEO Traffic Analysis 
  
  • Zeroes in on your pillar content’s traffic behavior—how well it retains visitors and drives conversions. 

Who This Excel SEO Worksheet Is Best For 

This worksheet is ideal for: 

• Freelancers juggling SEO reports across multiple clients 
  
  
• In-house teams who need simple visibility into organic performance 
  
  
• Agencies managing keyword strategy and reporting at scale 
  
  
• Small business owners wanting better visibility into what SEO is actually doing 
  
  
• Content marketers focused on SERP performance and intent alignment 

Common Questions about the SEO Performance Worksheet 

Ready to Take Action and Get Results? 

• Stop juggling spreadsheets.
• Start seeing what your SEO is doing—and what to do next.
• If you’d rather have us handle your SEO, we offer managed SEO services as well.