Boosting Conversions: St. Marys Carbon’s Product Page Redesign Success | 131% Growth

Overview 

St. Marys Carbon (SMC) is a carbon graphite manufacturer and global supplier in St. Marys, PA. They custom-engineer and produce solutions for a wide range of clients, including the U.S. military. Saint Marys Carbon has been an industry leader in carbon graphite production since 1939. 

Problem 

Over the course of several months, traffic to SMC’s product pages had been slowly dropping. PIC carefully monitored page performance, analyzed the declining traffic and search engine rankings, and confirmed the drop in qualified sales leads. 

PIC Services 

PIC’s SEO team started the project by creating an optimized content outline for each SMC product. The primary objective was to streamline the consumer journey and make sure SMC’s website content provided the information customers look for early in their buying process. 

PIC’s Design & Development team took this opportunity to the next level by transforming the outline and content into a page template that is flexible enough to accommodate all SMC products. The template ensures that all information is presented in an organized and attractive manner. Transferring the template to WordPress, the team was able to build new and much more effective product pages for SMC. 

Solution 

Optimizing the product pages on SMC’s website increases search engine relevancy and facilitates customers’ journey to the information they are looking for on the pages. 

A universal template allows SMC to keep their product pages organized and cohesive. PIC’s product page redesign is also more attractive and appealing to consumers.