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Drive More Leads, Close More Deals, and Grow Your Business

Not seeing the marketing ROI you want? PIC can help you execute high-impact, data-driven B2B marketing that generates demand, engages the right decision-makers, and turns prospects into customers.

Let’s Get to Work

Precision Execution for Smarter B2B Marketing 

Marketing strategy is important, but execution is everything. PIC specializes in tactical B2B marketing solutions designed to help you reach, engage, and convert your ideal customers. 

We help businesses like yours: 

  • Generate More Leads – Targeted multi-channel campaigns that attract high-quality prospects. 
  • Nurture & Convert Prospects – Engage potential buyers through personalized content, email, and automation. 
  • Improve Sales & Marketing Alignment – Bridge the gap between marketing efforts and sales outcomes. 
  • Maximize ROI – Smarter campaigns, better tracking, and continuous optimization. 

Discover How We Can Help 

 

What's Your Growth Challenge?

What's the Missing Piece in Your Marketing Puzzle?

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Hero Mission Strategy® 

Effective marketing strategies begin with a focus on the customer, and even more importantly, what the customer is seeking to accomplish.

Our unique Hero Mission Strategy goes beyond the marketing persona to truly define your prospects—the Heroes—and what they need to accomplish their Mission. We help you take the buyer’s point-of-view with your marketing initiatives, communicating why your business offers the solution they need to complete their mission successfully.

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Marketing and Sales Alignment

After your Heroes and their Missions are clearly defined, we implement your marketing strategy, aligning your marketing and sales teams through effective Inbound Marketing and outbound Account-Based Marketing programs.

We work with you to develop, implement, and continuously improve Inbound and ABM strategies that make it easy for your ideal prospects to find you and enable your sales team to close sales with a higher level of efficiency.

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Leadership & Planning

Strategic marketing leadership fuels growth, but hiring a full-time CMO isn’t always feasible. Our Virtual CMO (vCMO) service provides expert marketing leadership on a fractional basis, seamlessly integrating with your team to develop and execute a strategy that drives results.

A clear marketing plan is your roadmap to success. It defines your mission, ideal customer, market position, key performance indicators (KPIs), messaging, channels, and budget—ensuring every effort is aligned and data-driven. Without it, marketing becomes guesswork. With it, you gain focus, consistency, and measurable growth.



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From Visibility to Conversion

Amplify your brand with PIC's proven tactical marketing services.

We combine SEO, SEM, compelling content, and strategic social media to attract and engage your audience. We then nurture leads with targeted email and optimize your website for seamless conversion.

From engaging content to optimized websites, we execute the tactics that fuel your growth, fast.

Marketing Services to Make Sales Happy

  • B2B Lead Generation & Demand Generation
    Multi-channel campaigns designed to fill your pipeline.

  • SEO & Website Optimization
    Improve search rankings and drive organic traffic from decision-makers.

  • Email Marketing & Nurture Campaigns
    Engaging, automated sequences that warm up leads.

  • LinkedIn & Paid Ad Campaigns
    Hyper-targeted B2B outreach that drives conversions.

  • Content Creation & Thought Leadership
    Position your brand as an industry authority.

  • Sales Enablement & CRM Optimization
    Equip your sales team with the right tools and data.

  • Marketing Analytics & Conversion Tracking
    Data-driven decision-making for better performance.

Get a Free Marketing Audit

Why PIC? We’re Not Just a Marketing Agency.
We’re Your Growth Partner.

With more than 25 years of experience in B2B marketing, we know what works (and what doesn’t). We take a hands-on approach, combining creativity, technology, and analytics to deliver tangible results—not just vanity metrics. 

  • Data-Driven Approach – Every decision is backed by analytics. 
  • Customized Execution – No cookie-cutter tactics—just strategies that fit your business. 
  • Sales-First Mindset – Our goal is to increase revenue, not just clicks and impressions. 
  • Proven Success – We’ve helped businesses like yours generate millions in pipeline revenue.

 

Let’s Get to Know Each Other

 

Resources 

Case Studies 

We strive every day to help our customers reduce friction and improve momentum in their growth stack.
Look at some of the projects we have completed to help our clients grow better. 

Your Next Customers Are Waiting.
Let’s Go Get Them.

If you’re ready to increase leads, boost conversions, and scale your business, let’s talk.
Whether you need full-scale execution or expert guidance, PIC is ready to help you grow. 

Schedule a Consultation

Get a Free B2B Marketing Audit

FAQs

What is a Brand Narrative, and Why is it Important?
A brand narrative defines how your business presents itself and communicates with the market. It's crucial because it forms the emotional and psychological foundation of your relationship with customers, distinguishing you from competitors and building brand loyalty.
How Do We Identify Our Core Advocates?
Identify your core advocates by analyzing customer interactions, feedback, and product usage patterns through your CRM. Look for customers who demonstrate high engagement, positive feedback, or referrals. Engage with them to deepen their connection to your brand.
How Can Our Business Align with Our Customers' Missions?
Understand the broader goals or 'missions' your customers aim to achieve with your product. This alignment ensures your product development and marketing efforts are directly contributing to fulfilling your customers' needs, fostering loyalty and long-term engagement. 
What is the Role of Story Building in Attracting an Audience?
Story building involves creating and sharing content that narrates your product's benefits and successes. It plays a crucial role in attracting your audience by engaging them with relatable, compelling stories that demonstrate how your product can solve their problems. 
What are the Benefits of a LaunchPad Website?

A launchpad website acts as your brand's online hub, which is crucial for making a strong first impression and providing a resource for customers to learn and engage with your brand.

Launchpad sites are well-designed foundations that launch more quickly than conventional websites, are built to scale, and are easy to update and maintain, allowing for continuous improvement based on user feedback and data. 

Can You Explain Growth-Driven Design?
Growth-driven design is an iterative approach to website development that uses visitor data to guide ongoing improvements. It prioritizes adaptability and user experience, ensuring your website remains effective and engaging over time. 
What is Growth Enablement, and How Does it Work?
Growth enablement involves creating an automated system that supports efficient market presence expansion. It integrates technology to automate tasks and refine processes, enabling scalable growth without proportionally increasing effort or resources. 
What Steps Should We Take to Measure Our Marketing Success?
Define key performance indicators (KPIs) relevant to your goals, set up regular reporting, collect and act on feedback, optimize campaigns through testing, and apply insights to product development. Use these data-driven insights to refine strategies and enhance product-market fit. 
How Often Should Our Tech Stack and Processes Be Reviewed?
Review and update your tech stack and processes regularly to ensure they remain aligned with your business goals, are scalable, and efficient. This might be done quarterly or in response to significant changes in your business environment or technological advancements. 

More Than Just Great Websites. Marketing Strategies For Growth.

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